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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
281

House of Waste / House of Waste

Strömbäck, Miriam January 2021 (has links)
I Sverige är industrin och samhället i stort sett helt skilda, där det är näst intill omöjligt att närma sig och observera vad som faktiskt sker i våra kraftverk eller återbruk. Placeringen långt ifrån städerna, avsaknaden av design eller koppling till omgivningen, och de stora skyltarna med “inträde förbjuden” förstärker inte bara känslan av alienation - men också tron om att industrin är något smutsigt, som är negativt för miljön och samhället. Estetiken spelar en avgörande roll i att minska den allmänt negativa synen kopplat till industribyggnader samt att integrera dem i våra samhällen.  Ett mindre industriellt utseende möjliggör en mer central placering, vilket förbättrar många typer av industriers effektivitet och kapacitet. Genom att skapa en lokal kraftproduktion, använda oss av de lokala resurserna, samt lyfta fram våra industribyggnader som landmärken så som de var i början av 1900-talet kan arkitekturen skapa en ny samhörighet, syfte och stolthet i samhällena. Mitt mål har varit att omdefiniera samspelet mellan avfall, energiproduktion och arkitektur, för att bjuda in samhället att vara en del av vår energiproduktion. Med House of waste har jag undersökt hur en biogasanläggning, som med fördel placeras på landsbygden i närhet till gårdar, inte bara kan inhysa ett socialt program utan vara publik i sin kärna. / The Swedish industry and society are widely separated and it is more or less impossible to approach and observe our industries. The location of the industries far away from our cities, the lack of connection to the surrounding context, and the many signs of “no entry” do not only strengthen the idea of alienation - but also the belief that industry is something dangerous hazardous as well as negative for the environment and our societies. Aesthetics play an important role in reducing the negative associations with industrial buildings as well as integrating them into our communities. A less industrial appearance can make a more central location acceptable, which is beneficial for the efficiency and capacity of most plants. By creating an infrastructure regarding local energy production, using the local resources and giving our industrial buildings aesthetic consideration, the architecture can create a new type of belonging, purpose and pride in our communities. The aim of the project has been to redefine the relationship between waste, energy production and architecture. House of Waste investigates how a biogas plant, not only can house a social program - but be a public building at its core.
282

Trygghetsboende på landsbygden. / Assisted living facility in rural areas.

Gunnarsson, Nathalie, Johansson, Beata January 2022 (has links)
The population within the age group 80+ is increasing. At the same time retirement housing are limited. Which entails that a large portion of the elderly are in the main housing market, where there is a shortage of housing. An option to ease the problematic housing situation could be assisted living facilities. The problem with the assisted living facilities of today, is that they are often located within the city. The result of this is that many elderly people choose to remain in their current houses due to a fear of leaving the countryside and their social network behind.  The purpose of this thesis is to investigate the conditions of an assisted living facility on the countryside, define which aspects that the elderly appreciate in their home and everyday life, and finally design a visual suggestion of an assisted living facility. The applied methods were (i) literature study, (ii) area analysis and (iii) modeling of the assisted living facilities. The following questions were addressed:  -  What are the conditions for assisted living facilities? -  How do these conditions differ between urban and rural areas? -  What aspects create quality/well-being in their own home for elderly  people? -  How can these conditions and aspects be considered when designing  assisted living facilities on the countryside?  Based on the work's theoretical starting points and results, some conclusions could be made. An assisted living facility on the countryside would combine a harmonious environment and a quiet neighborhood. The form of housing would open housing opportunities for the younger generation on the countryside. Health, physical activities, and social interactions were deemed to give more well-being to the individual than the home's design. The main values of the design lay in its ability to allow the individual to live out their personality, and at the same time make the individual feel safe and secure in their home. The final result was a visual proposal for ten condominiums inspired by, among other things, Sweden's traditional one-room cottage.
283

Do chão do cotidiano, o protagonismo do Movimento de Mulheres Camponesas em terras catarinas: uma trajetória de lutas, construindo identidade e conquistando autonomia / From day-by-day ground routine, the leadership of the Countryside Women Movement in the lands of Catarinas: a trajectory of struggle, constructing identity and conquering autonomy

Lusa, Mailiz Garibotti 07 December 2009 (has links)
Made available in DSpace on 2016-04-29T14:17:58Z (GMT). No. of bitstreams: 1 Mailiz Garibotti Lusa.pdf: 3747546 bytes, checksum: b669724dc1bb7e1c7e44cf7cdb1b3259 (MD5) Previous issue date: 2009-12-07 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / T his dissertacion deals with the Countryside Women Movement in its organization and performance in the State of Santa Catarina (CWM/SC). Its objective is to analyze the process of struggles of this rural and femenist social movement examining the dynamics of its social organization and political articulation, as well as the strategies created to attain its target. It is debated, in this essay, the conception of the rural world, the social movements in Brazil, highlighting the ones linked to the countryside; the processes of construction of the identity, autonomy and leadership of the countryside women and of the Countryside Women Movement, starting from their day-by-day routine life and work; the social-historical trajectory of the CWM/SC and its struggles and conquests; and the relationship between the Social Work and rural space as well. For the elaboration of this work it has been taken as a landmark of therotical-methodological ground a critical-dialectic perspective. It has also been adopted the qualitative approach of investigation, associated with the search of exploitation type, notwithstanding, in its development an advance has already been made in the level of description and explanation of the existent reality. As far as the technical procedures are concerned, it has been applied the documental and bibliographical searches, besides interviews oriented by a semistructured itinerary. The three last interviews were conducted with three countryside women, militants and leaders of the Contryside Women Movement in the Catarinas Lands. Along the development of these interviews it were dicussed theoriticalanalytical categories such as, rural environment, country agriculture, social movements, relations with gender, identity, day-by-day routine, critical conscience, leadership, autonomy, public politics and Social Work. In the final considerations it has been focused on the fact that the rural space being composed by a diversity of elements demands attention to its reward, as well as, professional competence to deal with the rural space. Furthermore, it has also been highlighted the importance of the social movements in the dialectic match of the society that play as a social power, generators of cultural, political and social transformations and, sometimes, economical ones. Yet, it cooperates to the recognition of the performance of the Countryside Women Movement of Santa Catarina in the field of conquest and guarantee of rights and, in the area of attainment of public politics for the countryside as well. Finally this work indicates thus, the rural space as an imperative and urgent field of investigation and professional performance of the Social Work / Esta dissertação de mestrado trata do Movimento de Mulheres Camponesas em sua organização e atuação no Estado de Santa Catarina (MMC/SC). Tem por finalidade analisar o processo de lutas desse movimento social campesino e feminista, observando a dinâmica de sua organização social, articulação política, bem como as estratégias criadas para efetivação de seus objetivos. Nela debate-se a concepção de mundo rural; os movimentos sociais no Brasil, com destaque para aqueles ligados ao campo; os processos de construção da identidade, autonomia e protagonismo das mulheres camponesas e do Movimento de Mulheres Camponesas, a partir de seus cotidianos de vida e de trabalho; a trajetória sóciohistórica do MMC/SC e nele as lutas e conquistas; bem como a relação entre Serviço Social e espaço rural. Para sua elaboração utilizou-se como marco de fundamentação teórico-metodológica a perspectiva crítico-dialética, adotando-se a abordagem qualitativa de investigação associada à pesquisa de tipo exploratório, muito embora em seu desenvolvimento já se avance para o nível de descrição e explicação da realidade encontrada. Enquanto técnicas procedimentais foram empregadas a pesquisa bibliográfica e documental, além da realização de entrevistas orientadas por roteiro semi-estruturado. Estas últimas foram realizadas com três mulheres camponesas, militantes e dirigentes do Movimento de Mulheres Camponesas em Terras Catarinenses. Em seu desenvolvimento são discutidas categorias teórico-analíticas como, meio rural, agricultura camponesa, movimentos sociais, relações de gênero, identidade, cotidiano, consciência crítica, luta social, protagonismo, autonomia, políticas públicas e Serviço Social. Nas considerações finais aponta-se para o fato de que o espaço rural é constituído por uma diversidade de elementos, os quais exigem atenção no seu reconhecimento, bem como competência profissional para trabalhá-los. Também se assinala a importância dos movimentos sociais no jogo dialético da sociedade, os quais atuam como forças sociais geradoras de transformações sociais, políticas, culturais e, em algumas vezes, econômicas. Colabora-se ainda para o reconhecimento da atuação do Movimento de Mulheres Camponesas de Santa Catarina, na esfera da conquista e garantia dos direitos, bem como no âmbito da efetivação das Políticas Públicas para o campo. E, por fim, pretende indicar o espaço rural como campo urgente de investigações e de atuação profissional do Serviço Social
284

Specifika výuky tělesné výchovy na malotřídní škole ZŠ / Specifics of teaching physical education in a composite class in elementary school

Řepová, Soňa January 2020 (has links)
The thesis is following up on general characteristics of a composite classes schools in Czech Republic. The goal of the thesis is to find out, whether the physical education on composite classes schools has different specifics, due to its current lack of spacial requirements for physical education. This problematic is examined in the investigatory part of the thesis, where the results are sought with structured interviews and surveys. The outcome of said surveys is, that the spacial and material conditions for physical education on composite classes school are not a hindrance to fulfil the School educational program in physical education and are not reflected on the quality of education.
285

Solcellsdriven belysning för gång- och cykelvägar på landsbygden / Solar street lighting in countryside walk and cycle paths

Martinez Peña, Adolfo January 2019 (has links)
I detta examensarbete utreds förutsättningarna för solcellsdriven belysning som belysningsalternativ för gång- och cykelvägar på landsbygden. Det finns gång- och cykelvägar i landsbygden som sällan trafikeras, detta gör att kommuner och vägföreningar lämnar dem utan belysning. Därför är det önskvärt att kunna erbjuda en belysningsteknik som har noll elkostnader och ingen kabeldragning. Studiens hypotes var att solcellsdriven belysningsanläggningar kan rekommenderas som gatubelysning för gång- och cykelvägar på landsbygden. Resultaten visar att Sveriges låga solinstrålning är den största utmaningen för att öka investeringsviljan hos kommuner och vägföreningar. För att öka energibesparing hos solcellsdriven belysning behövs därför avancerad närvarostyrd teknik. Tidigare installerad solcellsbelysning har visat positiv resultat. Resultaten visar också att belysningsanläggning med närvarostyrd solcellsbelysning kan ge en ekonomisk besparing på upptill 58 % jämfört med en nätansluten LED-belysning. Besparingen varierar beroende typ av solcellsbelysning som används i belysningsanläggningen. Solcellsdriven belysningsteknik minskar också koldioxidutsläpp. / In this thesis the solar-powered lightning are investigated as lightning options forwalk and cycle paths in countryside. Rarely used walk and bicycle paths in thecountryside are left without lighting by municipalities and roads associations.Therefore, it is desirable to offer a lightning technology that has zero electricitycosts and no cable routing. The study’s hypothesis was that solar-powered lightning installations can be recommendedas street lightning for walk and cycle paths in the countryside. resultsshow that solar radiation in Sweden is low which makes it difficult for Sweden’smunicipalities and associations willing to invest. To increase energy savings insolar lighting system, advanced presence-controlled technology is needed. The results show that presence-controlled solar lightning can provide an economicalsaving of 58 % compared to a LED network connected lightning. The savingvary depending on the type of solar lightning used. Solar LED street lighting technologyalso reduces carbon dioxide emissions.
286

Venkovské zpravodajství listu Bohemia v letech 1856-1876 / Rural section of Bohemia newspaper

Makarová, Radka January 2014 (has links)
The diploma thesis "Rural section of the Bohemia newspapers in 1856 - 1876" analyses the thematic content and news frequency from the countryside and places that the German written newspapers Bohemia published during the introduced period. In the beginning the thesis describes the historical, cultural and political connection in the Czech countries, it focuses mainly on Czech-German relationship and national problems that grew after the year 1848. It introduces the media area of this period as well. The main titles and newspapers distributed in Prague and German places have been mentioned there. Bohemia played the main role in integration of German population especially till 50s. Consecutively, it grows the number of other titles and periodical, so Bohemia loses its strong position. Quantitative and qualitative analysis of the rural section should prove weakening of the rural news and the changes of its structure and content. Powered by TCPDF (www.tcpdf.org)
287

Les aires protégées et le développement durable au Gabon : entre sollicitations internationales et réalités locales. Le cas du parc national de Loango / Protected areas and sustainable development in Gabon between international demands and local realities. The case of Loango National Park

Moussavou, Chiberth Aulaire 10 December 2012 (has links)
La conservation de la nature est de nos jours une préoccupation planétaire. Pour la concrétiser, la création d'aires protégées est encouragée depuis le sommet de la Terre de Rio de 1992, surtout dans les pays des bassins forestiers. Avec Rio, le développement durable devient fondamental. Afin d'apporter sa contribution pour cette cause internationale, et par la même occasion diversifier son économie, le Gabon, pays du bassin forestier du Congo, crée treize parcs nationaux en 2002. À travers ces aires protégées, c'est 11 % de son territoire qu'il consacre à la conservation de la biodiversité. Notre étude est une analyse de de la conservation de la nature, précisément à travers le parc national de Loango, dans un pays qui fonde son développement économique sur l'exploitation des ressources naturelles. Elle aborde l'application de la gestion participative entre des acteurs qui ne perçoivent pas la ressource naturelle de la même façon. Elle examine l'impact social, économique et culturel d'un objet géré selon des normes internationales avec peu de considération des réalités locales. Nous soulignons aussi la difficulté du Gabon à choisir entre développement économique national et conservation. Cette difficulté est souvent engendrée par la demande internationale. L'étude soulève également la question de l'acceptabilité sociale, manifestée par des conflits entre acteurs. / Since nature conservation has become an issue of global concern, efforts have been made to encourage the creation of protected areas since the Rio Earth Summit in 1992, especially in forest basins countries. After Rio, sustainable development has become crucial. In order to make its contribution to this international cause and at the same time diversify its economy, Gabon, country of the Congo Basin forest, created thirteen national parks in 2002. Altogether, the 13 protected sites represent 11 % of the national territory classified for the conservation of Gabon's rich biodiversity. Our study is based on the analysis of this challenge, more precisely in the Loango National Park and in a country whose economic development is fully dependant on its natural resources. It deals with the application of the participative management between the different actors concerned who have different perceptions of natural resources. It examines the social, economic and cultural impact of something which is managed according to international standards and with very little consideration for local realities. We also underline the difficulty Gabon faces in choosing between its national economic development and conservation. This difficulty is often caused by international demands. The study also raises the question of social acceptability expressed by conflicts between actors.
288

Gotlands landsbygd och invånarnas framtidstro : En studie av människors känsla för bygden med sikte på planering

Björkander, Camilla January 2008 (has links)
<p>This essay examines resident experiences and notions of the Gotland countryside and their ideas about the future. In particular the countryside is studied as both space and place. In space and place people interacting. People are therefore important components in the study of the landscape. One can say that the landscape and the interaction between people affect resident experiences and notions of the countryside, as well as people certainly affect the landscape. From that point of view is the landscape seen as a social construction. Moreover, the study examines the residents’ attitudes to tourism in the countryside, tourists being a group of importance for Gotland’s regional development. The study also identifies reasons behind experiences and attitudes. The study is based on questionnaires and interviews with residents’ and three different groups are studied; the general public, farmers, and public servants, who in one way or another work with regional development.</p><p>The study shows residents’ positive and negative opinions as well as similarities and differences among the three studied groups. One important finding is that public servants tend to think that other people are more positive towards the future than they really are. Nevertheless, positive and negative perspectives are important to be aware of to understand residents’ situation, likewise to be able to have an influence on people, their attitudes and situations. Eventually, it is clear that sense of place and experience of space affect residents’ ideas about the future and vice versa. Therefore these aspects need to be taken into consideration in physical planning and regional development.</p> / <p>Denna studie om Gotlands landsbygd och invånarnas framtidstro är ett examensarbete i geografi, inriktning kulturgeografi, vid Södertörns högskola. Syftet är att beskriva hur invånarna upplever landsbygden och vad de har för tro på framtiden, vilket sker genom studier av tre grupper; allmänheten, tjänstemän och lantbrukare. Vidare är syftet att analysera vilka attityder och inställningar som finns till landsbygden samt identifiera påverkansfaktorer. Studien baseras på en enkätundersökning och åtta intervjuer. Geografiska teorier har sedan använts, framförallt teorier om ”sense of place” (medvetenheten om känslan till en plats). Hänsyn tas till samhällsutvecklingen som gett flertalet konsekvenser för landsbygden och dess befolkning samt turistnäringen som har blivit en allt viktigare näring för Gotland, när påverkansfaktorer samt människors upplevelser, inställningar och attityder undersöks.</p><p>Studien har tillkommit utifrån en förförståelse om att Gotlands landsbygd sedan några decennier genomgått åtskilliga utmaningar, särskilt inom jordbruksnäringen (inom jordbruksnäringen avses både jord- och lantbruk) som är en betydelsefull näring för hela ön. Sedan något år tillbaka har landsbygden på ön dessutom stått inför särskilda prövningar i och med att industrier och andra verksamheter lagts ned eller flyttats. Skolor och övrig samhällsservice samlas allt mer i Visby, som är Gotlands enda stad.</p><p>Den bild som skildras av landsbygden skiljer sig åt mellan allmänheten, tjänstemännen och lantbrukarna. Allmänheten och tjänstemännen upplever landsbygden och turismen på landsbygden positivt. När det däremot gäller samhällsutvecklingen ser tjänstemännen odelat positivt på hur den påverkar livsvillkoren på landsbygden, medan allmänheten tydligt visar en oro för dess konsekvenser för landsbygden. För de enskilda lantbrukarna spelar egen intressen och specialisering inom jordbruksnäringen stor roll för deras syn på landsbygden. Därtill är odlingsförutsättningar på olika delar av ön samt avstånd till samhällsservice (dvs. geologi och geografi) påverkande faktorer på deras upplevelse av landsbygden och är tillsammans med egenintressen också avgörande för lantbrukarnas framtidstro.</p><p>I undersökningen framträder såväl den enskilde personens grundinställning som individuella och situationsberoende attityder. Både mer eller mindre positiva och negativa attityder kommer till uttryck vad gäller människors upplevelser och framtidstro. Sammantaget bidrar människors olika attityder till en mer sammansatt helhetsbild, vilken är av vikt att klargöra och beakta i en utvecklingsprocess.</p><p>Studien visar också att allmänhetens syn på samhällsutvecklingen och landsbygdens befolkningsminskning, inte nödvändigtvis hör samman med den verklighet som råder idag. Bland annat skildras en upplevelse av avfolkning vilket egentligen speglar situationen på landsbygden för tio år sedan. En annan skillnad är att tjänstemännen tror att landsbygds-befolkningens framtidstro är positiv i större utsträckning än den faktiskt tycks vara. Samtliga undersökningsgrupper visar vidare en öppen attityd till turistnäringen. Det finns dock reservationer; att vissa platser överexploateras, att områden står outnyttjade större delen av året och att material, byggnadsstil och utformning stör den lokala miljön. I fysisk samhälls-planering och regional utveckling är det viktigt att ta hänsyn till landsbygdsbefolkningens känsla till platsen, upplevelse av rummet och framtidstro – eftersom det i studien framkommit att dessa aspekter understödjer en framgångsrik och hållbar regional utveckling.</p>
289

Gotlands landsbygd och invånarnas framtidstro : En studie av människors känsla för bygden med sikte på planering

Björkander, Camilla January 2008 (has links)
This essay examines resident experiences and notions of the Gotland countryside and their ideas about the future. In particular the countryside is studied as both space and place. In space and place people interacting. People are therefore important components in the study of the landscape. One can say that the landscape and the interaction between people affect resident experiences and notions of the countryside, as well as people certainly affect the landscape. From that point of view is the landscape seen as a social construction. Moreover, the study examines the residents’ attitudes to tourism in the countryside, tourists being a group of importance for Gotland’s regional development. The study also identifies reasons behind experiences and attitudes. The study is based on questionnaires and interviews with residents’ and three different groups are studied; the general public, farmers, and public servants, who in one way or another work with regional development. The study shows residents’ positive and negative opinions as well as similarities and differences among the three studied groups. One important finding is that public servants tend to think that other people are more positive towards the future than they really are. Nevertheless, positive and negative perspectives are important to be aware of to understand residents’ situation, likewise to be able to have an influence on people, their attitudes and situations. Eventually, it is clear that sense of place and experience of space affect residents’ ideas about the future and vice versa. Therefore these aspects need to be taken into consideration in physical planning and regional development. / Denna studie om Gotlands landsbygd och invånarnas framtidstro är ett examensarbete i geografi, inriktning kulturgeografi, vid Södertörns högskola. Syftet är att beskriva hur invånarna upplever landsbygden och vad de har för tro på framtiden, vilket sker genom studier av tre grupper; allmänheten, tjänstemän och lantbrukare. Vidare är syftet att analysera vilka attityder och inställningar som finns till landsbygden samt identifiera påverkansfaktorer. Studien baseras på en enkätundersökning och åtta intervjuer. Geografiska teorier har sedan använts, framförallt teorier om ”sense of place” (medvetenheten om känslan till en plats). Hänsyn tas till samhällsutvecklingen som gett flertalet konsekvenser för landsbygden och dess befolkning samt turistnäringen som har blivit en allt viktigare näring för Gotland, när påverkansfaktorer samt människors upplevelser, inställningar och attityder undersöks. Studien har tillkommit utifrån en förförståelse om att Gotlands landsbygd sedan några decennier genomgått åtskilliga utmaningar, särskilt inom jordbruksnäringen (inom jordbruksnäringen avses både jord- och lantbruk) som är en betydelsefull näring för hela ön. Sedan något år tillbaka har landsbygden på ön dessutom stått inför särskilda prövningar i och med att industrier och andra verksamheter lagts ned eller flyttats. Skolor och övrig samhällsservice samlas allt mer i Visby, som är Gotlands enda stad. Den bild som skildras av landsbygden skiljer sig åt mellan allmänheten, tjänstemännen och lantbrukarna. Allmänheten och tjänstemännen upplever landsbygden och turismen på landsbygden positivt. När det däremot gäller samhällsutvecklingen ser tjänstemännen odelat positivt på hur den påverkar livsvillkoren på landsbygden, medan allmänheten tydligt visar en oro för dess konsekvenser för landsbygden. För de enskilda lantbrukarna spelar egen intressen och specialisering inom jordbruksnäringen stor roll för deras syn på landsbygden. Därtill är odlingsförutsättningar på olika delar av ön samt avstånd till samhällsservice (dvs. geologi och geografi) påverkande faktorer på deras upplevelse av landsbygden och är tillsammans med egenintressen också avgörande för lantbrukarnas framtidstro. I undersökningen framträder såväl den enskilde personens grundinställning som individuella och situationsberoende attityder. Både mer eller mindre positiva och negativa attityder kommer till uttryck vad gäller människors upplevelser och framtidstro. Sammantaget bidrar människors olika attityder till en mer sammansatt helhetsbild, vilken är av vikt att klargöra och beakta i en utvecklingsprocess. Studien visar också att allmänhetens syn på samhällsutvecklingen och landsbygdens befolkningsminskning, inte nödvändigtvis hör samman med den verklighet som råder idag. Bland annat skildras en upplevelse av avfolkning vilket egentligen speglar situationen på landsbygden för tio år sedan. En annan skillnad är att tjänstemännen tror att landsbygds-befolkningens framtidstro är positiv i större utsträckning än den faktiskt tycks vara. Samtliga undersökningsgrupper visar vidare en öppen attityd till turistnäringen. Det finns dock reservationer; att vissa platser överexploateras, att områden står outnyttjade större delen av året och att material, byggnadsstil och utformning stör den lokala miljön. I fysisk samhälls-planering och regional utveckling är det viktigt att ta hänsyn till landsbygdsbefolkningens känsla till platsen, upplevelse av rummet och framtidstro – eftersom det i studien framkommit att dessa aspekter understödjer en framgångsrik och hållbar regional utveckling.
290

淡水地區旅遊資源行銷策略與消費者滿意度之研究 / A Study of Marketing Strategy and Consumer Satisfaction

吳隆堃, Wu, Long-Kuen Unknown Date (has links)
由於政府實施週休二日及國人國民所得逐日增加,旅遊需求大幅提高,為適應國人1~2日旅遊型態,地區旅遊是目前與未來國民旅遊的重心。旅遊資源是大自然與人類文明歷史進展呈現給我們後代子孫的資產,它不僅提供人們休閒遊憩、賞景的功能,也負有教育、文化保存及資源保育的意義。 / 淡水地區旅遊資源可歸納為自然生態景觀資源、文化古蹟旅遊資源、廟宇參拜旅遊資源、地區聚落與街景旅遊資源、休閒農業旅遊資源、人為遊樂設施旅遊資源等,旅遊資源內涵豐沛。本研究選擇淡水地區為個案,探討地區旅遊資源未來發展之行銷策略,除針對旅遊資源分類、淡水地區旅遊資源分布及其發展現況作有系統的陳述外,另針對消費者對選定的17處景點作旅遊資源重要程度與滿意度以及遊客的旅遊體驗,進行相關問卷調查。從問卷設計、發出、回收及現場實地訪問後,再經資料整理,採用SPSS軟體統計分析,獲取淡水地區旅遊資源發展的狀況,並據此提出對策。 / 在消費者問卷調查後發現,大多數消費者認為淡水最具地方特色之旅遊資源為文化古蹟旅遊資源,而淡水未來最具發展潛力之旅遊資源為休閒農業,顯見該兩旅遊資源是淡水地區未來旅遊發展的重心。另本研究結果發現,淡水漁人碼頭、中正路老街、黃金水岸步道等遊客量特別高之景點,消費者對其旅遊資源重要度認知與滿意度認知都很高,而紅樹林、淡水河口賞鳥、淡水梯田賞景、鄞山寺、龍山寺、福佑宮、重建街古街、清水街古街等旅遊發展不振或遊客量低之景點,消費者對其旅遊資源重要度認知與滿意度認知相對偏低,顯見旅遊資源重要度認知與滿意度認知與遊客量呈顯著的正向影響關係。 / 為促使旅遊資源全面、永續發展以及現代化企業經營管理,本研究擬根據過去文獻、現地訪問了解、並參考問卷調查的結果,從規劃、政策、產品、價格、遊客、促銷、通路、包裝、夥伴等多面向的「9P」行銷概念研擬淡水地區六類旅遊資源行銷策略,並整合此六類旅遊資源行銷策略與政府旅遊政策,根據事實性變項分析以及從消費者對淡水地區旅遊資源重要性與滿意度認知之相關性等研擬未來淡水地區整體旅遊資源之行銷策略。 / Demand has been surging in Taiwan’s tourism market with the government’s implementation of the two-day weekend scheme and the increase of national per capita income. Countryside tourism is expected to dominate the domestic travel market because it best suits the one-to-two day holidays most common in Taiwan. Tourism resources are an inheritance from nature and our own history, and we need to pass this heritage on to our future generations. Tourism resources not only serve leisure, recreational and sightseeing functions, they also play a meaningful role in education, cultural preservation and resource conservation. / Tamsui’s countryside tourism resources may be categorized as natural and ecosystem resources, cultural relics and historical sites, temples and shrines, local communities and streets, recreational agriculture and amusement parks and facilities. Tamsui boasts a rich variety of tourism resources. / This research uses Tamsui as a case study to explore marketing strategies available to a locality in developing its tourism resources. In addition to a systematic description of the types of tourism resources, their distribution and current development in Tamsui, this research conducted a survey by questionnaire on 17 tourist spots selected by consumers to gauge their level of importance and consumer satisfaction and travel experience. This effort included the design, distribution and collection of questionnaires after on-site interviews. The study used SPSS (Statistical Package for the Social Sciences) to analyze the collected data on the development of tourism resources in Tamsui and provide recommendations based on the findings. / The questionnaires revealed that most consumers see cultural relics and historical sites as tourism resources that are unique to Tamsui, while recreational agriculture shows the greatest potential for development as a tourism resource. It is apparent that these two resources will be the focus of future development for Tamsui in the future. Meanwhile, this study showed that regarding such places as Tamsui’s Fisherman’s Wharf, Zhongzheng Old Street, the Gold Coast Walkway and other places that were thronged by visitors, consumers had a high level of satisfaction and recognition of the importance of tourism resources. On the other hand, consumers had a low level of satisfaction and recognition of the importance of tourism resources in low-traffic spots or those that were poorly developed such as the Tamsui River Mangrove Area (Hongshulin), the bird-watching area along the Tamsui River Estuary, terraced fields, the Yinshan Temple, the Longshan Temple, the Fuyou Temple, the Chongjian Old Street and Cingshuei Street. This shows there was a strong positive correlation between the level of satisfaction and recognition of the importance of tourism resources and the number of tourists. / In order to promote sustainable and comprehensive development of tourism resources and modern business-management practices, this paper proposes marketing strategies for six types of tourism resources in Tamsui based on a 9P concept (planning, policy, product, price, people, promotion, place, package and partnership) after the study of literature and on-site investigations. In addition, this research integrates the marketing strategies of the six types of tourism resources with the government’s corresponding tourism policies. Factual analysis of variance is conducted to explore the correlation between consumers’ perception of importance and level of satisfaction regarding tourism resources in Tamsui, so that a strategic marketing plan can be devised for Tamsui’s overall tourism resources in the future.

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