Building on the assumption that the image of China within the Swedish state is pluralist, the aim of this study is to explore this plurality through the lens of Pan Chengxin’s paradigms “China threat” and “China opportunity”. A second aim is to contribute to the theory by applying it in a different context compared to where it originated. This is explored through the method of frame analysis and interpretive text analysis. The study shows that the image is indeed pluralist and differs between entities. Frames that are commonly used by one entity are non-existent in texts by another. There are also differences in emphasis within frames and within entities. Understanding how China is framed and imagined in different parts of the Swedish state can be useful in itself as it helps us understand that the relationship between Sweden and China is complex and dynamic. Furthermore, the study shows that while Pan’s paradigms can be a useful outset point, one cannot understand the Swedish image of China without also looking beyond them. The Swedish China image holds nuances unaccounted for by the theory, particularly in the perception of China as heterogenous to a higher extent than anticipated.

Exemplarisch für die Wechselbeziehung zwischen Sprache und Denken untersucht die Arbeit, wie das Verständnis des Trauma-Begriffs mithilfe von konzeptuellen Metaphern geprägt wird. Einerseits geht es dabei um seine sprachliche Darstellung im populärwissenschaftlichen Diskurs, die anhand ausgewählter Texte überprüft wird. Andererseits soll auch der Therapie-Kontext berücksichtigt werden, in dem der bewusste Umgang mit Trauma-Metaphern in besonderem Maß wichtig ist. Unter Einbeziehung kognitiv-linguistischer Theorien argumentiert die Arbeit für den komplexen Einfluss sprachlicher Formen auf Denk- und Handlungsmuster und stellt diesbezüglich vor allem die konzeptuelle Metapher als wirkungsvolles Mittel heraus.

In 2018 the app TikTok was bought by the Chinese technology company ByteDance. Two years later the app had over 800 million users across the world, with over 100 million of them living in America. In 2020 a conflict emerged between America and China when the U.S. government started accusing the app of collecting American user data and sharing it with the Chinese Communist Party. The purpose of our study is to examine how the U.S. and China are framed in articles about TikTok in the American newspaper The New York Times and the Swedish newspaper Dagens Nyheter. In our study we examine a total of 20 articles between the 1 August 2020 and the 1 October 2020. We chose 10 news- or debate articles from each newspaper to analyse.    Our study is implemented through a qualitative case study and a thematic analysis. The case in our study is the debate around TikTok, which is a small part of the larger conflict that has been going on between the U.S. and China for several years. Our study is based on two theories. The first theory we used in our study is the framing theory and the second theory is the othering theory which is derived from the post colonial theory.  Through examining the articles in our study we draw the conclusion that the U.S. is described as the “Self” whilst China is often described as the “Other”. This is framed by showing how the U.S. and its userdata needed to be protected from China and the Chinese government. Throughout our analysis of the newspapers, China is framed as an enemy and a threat to the U.S. national security. In turn the U.S. is framed by being on top of the hierarchy between the countries and as though against China.

The purpose of this study is to shed light on how brands can build relationships with social media influencers (SMIs). By replicating Pang et al. (2016) research in different cultural settings, the present study identified internal and external influences that are important for SMIs routines in Brazil, generating additional enlightenment into the Mediating the Media model for SMIs and evaluating to what extent cultural differences may impact the proposed theoretical framework. The research was conducted in two major parts. The first replicated the method used previously by Pang et al. (2016), performing in-depth interviews with eight SMIs. In the second part of the research, a qualitative content analysis was pulled of a sampling of the participants' Instagram feeds and assessed whether the strategies exposed by the SMIs during the interviews match what each interviewee revealed. The personal aspects came up as more prevalent in the set of internal influences among SMIs in Brazil. The set of internal and external influences ultimately implied that public relations practitioners should acknowledge that SMIs seek long-term collaborative relationships with organizations. While payments ensure the sustainability of digital influencer activity as a job, interaction with brands without monetary agreements ensures relevant content to followers, creating win-win situations for both brands and SMIs and stating the importance of dialogue between both parties. Therefore, this research provides useful insights for public relations practitioners to approach social media influencers around the world in a holistic and systematic manner and re-evaluate their current media strategies to communicate via social media the brands they represent.

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This paper examines how the Czech press reported on EUTM in Mali in 2012-2018, how it was reported by responsible political institutions and how the communicated content differed. In both cases, the predominance of episodic framing was confirmed. Concerning the generic frames, conflict and responsibility frames prevailed. While there have been some characteristics of peace journalism in the press, it is not enough to qualify the media as performing peace journalism in general. In the communication of the Ministry of Defence of the Czech Republic and the Army of the Czech Republic, it was possible to observe a tendency to "humanize" some of the stories, especially by describing the everyday activities of soldiers. The Czech Republic's participation in the EU mission was most often associated with the Common Foreign and Security Policy and with general security aspects. In addition to the media and institutional agenda of the conflict in Mali, the work also reflects on the analytical usefulness of the concept of peace journalism.

The world is experiencing a rapid rise in chronic health problems, which places an enormous burden on health care services. Modifiable health behaviors such as physical inactivity are largely responsible for this high prevalence and incidence of chronic diseases. Message tailoring is a well-established approach for constructing health communication and has been shown to increase the persuasiveness of messages in the promotion of healthy behaviors. Message framing is an effective strategy that has been well-studied in psychology over the past 20-plus years across a breadth of health-related behaviors but has received little attention in the nursing research literature. Based on prospect theory, temporal construal theory, and motivational orientation theories, the present study examined how two individual differences factors - consideration of future consequences (CFC) and motivational orientation - combine to moderate temporal proximity and valence framing effects on intentions to increase physical activity. A mail survey was conducted using Dillman's Tailored Design Method. Two hundred and eighteen adults with type 2 diabetes were randomly assigned to receive one of four versions of a health message aimed to increase regular physical activity. Messages were framed using a 2 (immediate- vs. distal-framed) x 2 (gain- vs. loss-framed) design. After reading the message, participants rated their intention to increase physical activity. They also completed a measure of CFC and two measures of motivational orientation. Participants who read a message with a temporal proximity or valence frame congruent with their CFC or motivational orientation, respectively, did not show greater intentions to increase physical activity when compared to those who read a health message that was incongruent with these individual differences. Plausible explanations for these negative results are considered. Several interesting findings emerged from supplemental analyses. For instance, participants who perceived the health message as more believable tended to have greater intentions to increase physical activity. Suggestions for future research applying message congruence to promote complex health behaviors in at-risk populations are given. Implications of message framing and other message tailoring strategies for nursing research, education, and practice are discussed.

The COVID-19 pandemic is a global crisis with every country being affected. It is one of the widely reported crisis over the past few months. Crisis of such degree and range of influence demands a well-informed reporting with an understanding of the possible impact. As the media coverage is largely influenced by journalistic frames and their interpretations, it is highly important and relevant to study this crisis from a framing perspective. Therefore, this research aims to explore the construction of frames, to what extent they exist in the text in comparison to each other, and how they appear across different time periods by studying the online editorial coverage of the COVID-19 crisis published by New York Times. Eight constructive and seven negative frames have been deductively coded to conduct the research through qualitative content analysis with quantitative elements of the editorials published during three specific periods in January, February, and March of 2020. Constructive frames have been coded with the help of constructive journalism which is used as an analytical concept in this research, while negative frames have been retrieved from literature on the framing of previous crises. The analysis suggests that the editorial coverage of the COVID-19 crisis by New York Times is overall constructive but with focus on few dominant constructive and negative frames. Among constructive frames the most dominant frames are ‘solution-oriented’ and ‘mathematical’. Among negative frames the most dominant frames are ‘blame attribution’, frame of ‘consequences’ and ‘conflict’. Findings revealed that blame attribution is dominant as compared to the frame of solidarity and denial is dominant as compared to the frame of concern. Furthermore, the analysis reveals that the construction and appearance of frames change over different time periods with changed intensity level of crisis. This change requires versatile coverage and shift in attention towards newly emerging challenges.

Between 2011 and 2019 around 900 British citizens left the United Kingdom to travel to Syria and join militant groups such as the Islamic State (ISIS) (EPRS, 2018, p.33). After the fall of the so-called caliphate the issue of prosecuting and/or bringing citizens back was widely debated in Europe, especially in the UK, who was accused of taking a drastic measure to the dilemma, causing a political rift in the nation (NPR, 2019). At the center of the debate, both in the media and in parliament, was a young woman called Shamima Begum, who was deprived of her UK citizenship in 2019. This event lead to a debate on human rights and if Begum had had hers violated (The Times, 2019). Previous research has shown that the ethical media discourse on human rights is multifaced, contested and strong in its ability to incite certain worldviews in society (Sampaio, 2016, p.2). Furthermore, previous studies argue that women tend to be framed differently from men in the media when they are involved in conflict, terror or war (Sjöberg & Gentry, 2007, p.30). In addition to this, western media tends to use Muslim women as a symbol of difference by stereotyping them in terms of culture and religion (Brown, 2011, p.716). This study aims to trace the width and depth of UK media’s discourse on human rights issues and the debate on foreign fighters over the political spectrum, through the case of Shamima Begum. Building off of framing theory and previous research on the framing of females and Islam, it asks how the Guardian and the Times, two national British newspapers, prioritizes the aspect of human rights in their reporting on Begum’s case. This by asking what frames they construct and how these frames compare and differ between the two outlets and the years 2015 and 2019. The material, constituted by articles and images, was analyzed on the base of Critical Discourse Analysis and Framing theory. The results find four different frames used. These frames are the Naïve victim, the Imperfect victim, ISIS radicalisation and the Willing ISIS devotee. The frames propose opposite standpoints of the newspapers both in their view on Begum and her guilt, and ultimately her human rights, perhaps aligning their discourse with the polarized political one in the UK. The study also shows that aspects connected to Begum’s gender and religion to some extent are prioritized in the framing of her, ultimately affecting the view of her end her fundamental rights as a human being.

Svenska Akademiens beslut att ge 2019 års Nobelpris i litteratur till författaren Peter Handke väckte starka reaktioner världen över. Valet uppfattades som kontroversiellt på grund av Handkes ställningstaganden under krigen i det forna Jugoslavien. Ämnet blev föremål för en upphettad debatt om författarens ansvar och förhållandet mellan konst, politik och moral. Syftet med den här studien är att undersöka vad som har karaktäriserat den svenska Handkedebatten, för att få en förståelse för hur skandaliseringsprocesser blir till genom redaktionella beslut och interventioner från diverse aktörer. Studien är en kvalitativ innehållsanalys i två delar. Materialet består av debattartiklar och kommentarer från Aftonbladet, Dagens Nyheter, Expressen, Göteborgs-Posten och Svenska Dagbladet. Inledningsvis kartläggs interaktionsmönstren redaktioner och aktörer emellan, i syfte att undersöka intermediala dagordningseffekter. Studiens andra del är en framing-analys av artiklarnas innehåll. I sökandet efter dominerande drag används Semetko och Valkenburgs (2000) generella inramningar: ansvar, mänskliga öden, konflikt och moral. Resultatet visar på att debatten centreras kring ett fåtal så kallade ”elitkällor” och ”elitmedier”, vilket tyder på att de intermediala dagordningseffekterna speglar, bekräftar och förstärker en mediehierarki. Resultatet visar också hur redaktioner använder skandalen för att positionera sig gentemot konkurrenter. Framing-analysen visar bland annat att Handkedebatten blir till projektionsyta för diskussioner om samtida ideologiska strider.