Background: Diabetes is a global health issue on the rise. Besides genetics as a cause of diabetes, diet, weight and lifestyle are amongst the main factors. Due to the modernized society, new technology and risks, there has been a shift in responsibility of safety and health. As a part of a health promoting policy development during the last few decades there has also been a natural de-authorization of health knowledge and expertise. Governmental expertise has been decentralized to the society and so has the responsibilities. Traces of this new health paradigm can be seen in the media discourse. It has been seen in studies of the reporting of diabetes in North American press, that societal factors – such as labor market, health care and infrastructure – often get veiled by individuals’ responsibility and guilt due to lifestyle and life choices. This affects how individuals feel about their life situation and how the public perceive them.     Method and material: A quantitative content analysis was performed on 112 articles from six Swedish broadsheet and tabloid newspapers. The articles were coded with variables measuring article theme, dominant framing of diabetes´ causes and whose responsibility, what arguments are used and what agents with dignity can be seen. Excerpts from the articles were also analyzed with qualitative tools as modality and argumentation analysis. Results: Similarities between the Swedish and the North American newspapers were discovered. Societal factors and structures as causes and means of responsibilities were not as prominent as those aiming for the individual. The responsibility of the society was also reported to a much greater extent than society as a factor contributing to cause diabetes. This can be considered a sign of the health promoting strategy and the individualism that is rooted in modernization, industrialization and economic liberalization. Doctors and scientists were given dignity as often as celebrities and private citizens, which indicates the de-authorization of health knowledge and the further use of scientists and doctors as a truth repository in media. Several of the articles concern the critique of the diabetes unawareness and predominant individual responsibility that was the outset of this study. Celebrities and private citizens were frequently given dignity in these cases. In their criticizing, high modality contributed to a strong authority in their knowledge. / Grund för forskningsfrågan: Diabetes av olika slag drabbar ett växande antal människor världen över. Sjukdomen tros främst bero på genetik och omgivande faktorer så som livsstil, vilken påverkas av den omgivande miljön. Det har visat sig i studier av rapportering kring sjukdomen i bland annat nordamerikansk press att samhälleliga faktorer ofta hamnar i skymundan och att skulden och ansvaret för sjukdomen framstår ligga hos individen och dess egenvalda livsstil. Detta kan bero på en hälsofrämjande strategi som setts växa fram under de senaste decennierna, som en reaktion på effekterna av teknisk utveckling, modernisering och marknadskrafter. Strategin har inneburit en naturlig av-auktorisering av hälsokunskapen och individualisering av ansvaret. Detta hälsoparadigm återspeglas i medierna.   Studien: Denna studie undersöker rapporteringen av diabetes i svensk press, genom en kvantitativ innehållsanalys av 112 artiklar från sex svenska dags- och kvällstidningar. Materialet kodades med variabler för bland annat artikeltema, dominant gestaltning av orsak samt ansvar för diabetes, vilka argument som förekommer och vilka aktörer som tillskrivs dignitet i sammanhanget. Detta kompletterades med en kvalitativ analys av några textutdrag från materialet, med verktyg och begrepp från och argumentationsanalys samt det lingvistiska begreppet modalitet.   Resultat: Det framträder stora likheter mellan de svenska tidningarna och de nordamerikanska. Samhällsstrukturer som orsak till och ansvar för diabetes framgår inte i samma utsträckning som individens roll. Samhällets ansvar för sjukdomen framgår dock i större utsträckning än dess skuld, vilket går i linje med individualiseringen av hälsoansvaret. Läkare och professorer tillsammans förekommer med dignitet i ungefär lika många artiklar som privatpersoner och kändisar tillsammans, vilket indikerar avauktoriseringen av hälsokunskapen, och den fortsatta användningen av läkare och professorer som ett slags ”sanningsvittnen”. I flera artiklar framträder just den kritik mot okunskap kring sjukdomen och hur individerna själva måste arbeta för att förändra läget, en utgångspunkt för denna studie. Kändisar och privatpersoner fick i dessa fall dignitet. I deras kritiserande av andra uttalanden de inte höll med i, agerade hög modalitet en faktor som gav dem auktoritet i sina uttalanden.

This study delves into the media coverage of cannabis by analyzing articles from Aftonbladet and Expressen between 2010 and 2024. Through a combination of quantitative and qualitative methods, the study examines the tone, content, and trends in reporting on cannabis through these years. A total of 904 articles were analyzed, with a focus on identifying patterns, trends, and shifts in the portrayal of cannabis in the two newspapers. The quantitative content analysis involves coding and categorizing a large sample of articles to uncover key themes and frequencies of coverage. Additionally, a qualitative discourse analysis is conducted on a subset of texts to deepen the understanding of how cannabis is framed and represented in the media. The methodological rigor includes inter-coderreliability checks and statistical evaluations to ensure consistency and validity in the analysis process. The findings reveal a predominance of negative articles, with a particular focus on domestic issues in Sweden such as increasing gang violence. The study also highlights the influence of media discourse in shaping perceptions of cannabis, portraying it both as an illegal commodity associated with violence and as a symbol of deviance. By scrutinizing the language and narratives used in media representations, this research sheds light on the construction of cannabis in Swedish newspapers and the potential impact on public attitudes and policies.

Indiana University-Purdue University Indianapolis (IUPUI) / Framing theory is one of the most used theories in the discussion of media effects on how people make sense of issues, especially in the political environment. Although it is majorly used for the discussion of news media, framing theory can also be applied in other areas surrounding media production. This thesis uses this theory to discuss how presidents are framed in fiction and implications of race and gender in the assessment of presidential characters by analyzing Fox’s fictional drama 24. Although at first the show seems to bring new options for the presidency, the analysis points Presidents Palmer and Taylor as unfit for office and President Logan as unethical and power-hungry. Following Entman’s (1993) process for analyzing frames in media, embedded white male hegemony was identified in the show. As the show presented a postfeminist and postracial world, it continued to frame femininity and blackness as the opposite to effective executive leadership. Further, white masculinity was associated with power, ambition and ultimately corruption. As other races and gender were pointed as unfit, the status quo was questioned as being corrupt. The show both increases the cynicism that people may develop against politics and damages a more proper consideration of women and people of color to be elected president.

Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level.