The purpose of this study is to better understand the ways in which scientific discourse contributes to the individualization and moralization of obesity, through reality television. Popular reality television programs emphasize the importance of lifestyle to health and wellness, often focusing on participant weight loss. Within this research, I describe the ways in which the obesity epidemic is approached in popular reality television, specifically in NBCs The Biggest Loser, and identify how the discourse of obesity is tied to issues of individualization, surveillance, and morality. Specifically, I undertake a laboratory study of The Biggest Loser to illustrate how this methodology can be extended from the traditional laboratory into a space of science that has no formal walls. With a focus on the seventh season of The Biggest Loser, I argue that the program is based on a human experiment that illustrates the interconnectedness of science and society, while perpetuating individualized and moralized obesity discourse. By conducting a laboratory study of a popular television program, I offer a new way to address obesity discourse

The purpose of this study is to better understand the ways in which scientific discourse contributes to the individualization and moralization of obesity, through reality television. Popular reality television programs emphasize the importance of lifestyle to health and wellness, often focusing on participant weight loss. Within this research, I describe the ways in which the obesity epidemic is approached in popular reality television, specifically in NBCs The Biggest Loser, and identify how the discourse of obesity is tied to issues of individualization, surveillance, and morality. Specifically, I undertake a laboratory study of The Biggest Loser to illustrate how this methodology can be extended from the traditional laboratory into a space of science that has no formal walls. With a focus on the seventh season of The Biggest Loser, I argue that the program is based on a human experiment that illustrates the interconnectedness of science and society, while perpetuating individualized and moralized obesity discourse. By conducting a laboratory study of a popular television program, I offer a new way to address obesity discourse

Many traditional accounts of moral development posit that children actively construct moral beliefs by reasoning about the distress they directly perceive in the aftermath of harmful or unjust actions. However, these accounts cannot straightforwardly explain the development of moral beliefs about harmless but tabooed actions. For cases such as these, when no negative behavioral consequences are apparent, top-down socialization processes (e.g., verbal instruction or "testimony" from adults) may instead influence moral development, as well as emotional reactions such as disgust. The present research consists of four studies that empirically examine the mechanisms leading to the formation of moral values involving victimless actions. Seven-year-old children were recruited as participants in this research. They were shown pictures of anthropomorphic aliens engaged in novel body-focused or environment-focused actions, all of which were harmless. After being exposed to one of various experimental manipulations, children were asked to judge whether the depicted actions were "wrong" or "OK". It was hypothesized that participants would readily acquire new moral beliefs upon being exposed to each of the experimental manipulations that were employed, even though none invoked suffering or harm. Study 1 (N = 64) found that information about unnaturalness and the invocation of disgust each elevated moralization, and that their independent effects were compounded when these manipulations were presented jointly. Study 2 (N = 90) demonstrated that verbally presented testimony about disgust, but not the induced emotional experience of disgust, was an effective mechanism for moralization, particularly for children who were more disgust sensitive. Study 3 (N = 30) found that children responded to testimony about anger with similar patterns of moralization as when given testimony about disgust, but that anger-based testimony was especially effective for children who were more highly prone to anger. Study 4 (N = 28) found that children's moral beliefs were retained after a prolonged time delay. In sum, across four studies, children were found to rapidly form new moral beliefs about victimless actions, particularly upon exposure to emotionally laden testimony. Overall, this research demonstrates that children are susceptible to swiftly acquiring moral beliefs even in the absence of obvious adverse outcomes.

Dans notre thèse de doctorat, nous nous sommes occupée des interprétations visuelles et morales du Roland furieux au XVIe siècle, en prenant en considération les nombreuses éditions de l’époque, dont le riche paratexte (images, allégories, arguments) a eu un impact considérable sur leur réception « moralisée » et sur la circulation de l’ouvrage. En analysant l’interaction des éléments paratextuels, nous nous sommes concentrée principalement sur le concept de « vice peint », c’est à dire d’images des nains, de géants et d’animaux chargés d’un rôle moral important et ayant un fort impact visuel.Les éditeurs ont, en effet, consacré une attention particulière aux éléments paratextuels qui contribuent à faire du Roland furieux un ouvrage exemplaire du point de vue de la langue, du style, de la rhétorique et de l’éthique, en favorisant la canonisation du poème. Cette canonisation est par ailleurs passée par l’un des débats les plus acharnés de l’histoire littéraire italienne dans la seconde moitié du XVIe siècle. C’est par une nouvelle analyse des principaux traités de poétique et rhétorique du XVIe siècle que nous avons pu constater que les tenants de ce débat, les « classicistes » et les « modernistes », ont mis au cœur de leur diatribe la capacité de l’Arioste de rendre sous forme visuelle un concept, tout en associant cette puissance visuelle de l’écriture de l’auteur au discours moral du poème et à sa capacité de « delectare » pour pouvoir mieux « docere ». Ces résultats ont été également confirmés par deux lectures importantes du Roland furieux, faites par Campanella et Montaigne, qui nous offrent leur interprétation à la fois « visuelle » et « morale ».Nous avons aussi vérifié l'influence des éditions italiennes sur d’autres éditions réalisées au-delà des frontières de la péninsule. En suivant les étapes de la circulation du Roland furieux en France, en langue italienne, mais aussi en langue étrangère, nous avons pu trouver une confirmation de l’importance de facteurs paratextuels sur la diffusion et la réception de l’œuvre. En partant d’une approche textuelle (les éditions) et formelle (le paratexte) et en passant par une étude interprétative (l’analyse de la valeur « visuelle » et « morale » des éléments paratextuels), nous avons ainsi abouti à la constatation que, par le biais des éditions successives, le Roland furieux devient peu à peu un récipient de préceptes moraux et de fragments iconiques, fait de matériaux de récupération lui donnant une nouvelle cohérence tant au niveau rhétorique qu’artistique et éthique / In this doctoral thesis, consideration is given to Orlando Furioso and his visual and moral interpretations of the 16th century by examining the many editions of the period, whose rich paratext, images, allegorie, argomenti, has had a great impact on their ‘moralised’ reception et on the circulation of the work.By analysing the interaction of the paratextual elements, attention has been given to the concept of ‘depicted vice’, that is to say images of dwarfs, giants and animals charged with an important moral role and having a strong visual impact. Indeed, the editors have given special attention to all the paratextual elements qui make Orlando Furioso an exemplary work from the perspective of its language, style, rhetoric and ethics and these have contributed to the canonisation of the poem.Moreover, this canonisation went through one of the fiercest debates in Italian literary history in the second half of the 16th century. Through a new analysis of the principal treatises of the 16th century on poetry and rhetoric, it was possible to see that those involved in this debate, the ‘classicists’ and the ‘modernists’, have put at the heart of their diatribe Ariosto’s ability to bring a concept into a visual form, whilst at the same time associating this visual power of author’s writings with the moral discussion of the poem and its ability to ‘delectare’ in order to ‘docere’ better.These results have also been confirmed by two of the most important interpretations of Orlando Furioso by Campanella and Montaigne, whose interpretations are both ‘visual’ and ‘moral’.The influence of the Italian editions on other editions published beyond the peninsula’s border has also been verified. By following the phases in the circulation of the Italian version of Orlando Furioso in France, but also in a foreign language, it has been possible to confirm the importance of paratextual factors on the circulation and the reception of the work. Starting from a textual (the editions) and formal (the paratext) approach and moving through an interpretative study (the analysis of the "visual" and "moral" value of the paratextual elements), it is concluded that, through successive editions, Orlando Furioso gradually becomes a repository of moral guidance and iconic fragments – raw materials, giving it a new coherence in rhetoric, art and ethics.

Platform-centric startups that generate value by facilitating interactions between two or more interdependent groups digitally transform and disrupt the business environment, leading to significant changes in how people purchase, sell, communicate, and even live. Some of these, such as Uber and Airbnb, have become among the most beloved and successful brands, though they had serious challenges in building up their brands at the early stages due to lack of resources. The purpose of this dissertation is to develop a framework of branding in platform-centric startups by identifying the pillars of brand‐building and linking the relevant factors. This study employs qualitative method to propose a four-level framework including passion, innovation, co-creation, and moralization for brand-building in startups. The novelty of this framework reveals that the locus of brand-building is gradually expanding from the founders to the company, then to the customers, and finally to a larger societal constituency. The framework can assist founders and stakeholders in monitoring the growth of a new venture in the real business world while guiding branding scholars to investigate the discipline of startup branding.

本文以「文體．世變．風教」為研究主軸，耙梳比較清代詩話序跋文體之書寫表現的承襲與轉化，從而有效分析其中的書寫認知與文體意識，並及書寫期待與創作意圖。由此展開全文論述：首章為緒論，說明研究動機與目的、取材依據與範圍、文獻回顧與探討、研究方法與架構以及預期研究之成果，交代全文研究方向與重點。第二章「序跋之源流與功用」，分就序跋文體的探源溯流、文體功能、加以耙梳，並分別就「議論」與「敘事」兩種書寫方式探析序跋之文學體製與書寫特質，藉此以彰顯序跋文之研究價值。第三章「文體之溯源與辨正」，就詩化的論詩情境氛圍，探析其審美情感表現之一端；再探討序跋中關於「詩話與詩之辨正」，並及「詩話文體溯源與義界」，以證成詩話本質之認知。第四章「風教之承襲與轉化」透過詩話序跋文字為參照基準，側重於比較研究清代詩話撰者與前代撰者之承襲與新變，兼及呈現出詩話的書寫認知與期待，以及詩話之體製的發展軌跡；尤其關注〈詩序〉所形構之風教典範，影響清代詩話序跋書寫之意義價值的承襲與轉化，分就「風教勸懲之價值轉化」、「揚扢風雅之折衷匡正」、「折衷群言，商榷源流」、「發潛闡幽之立意動機」以及「裨益後學之立言期待」等五方面析論之。第五章「詩話之世戒與世變」，乃從文學、歷史與文化角度，探討詩話於世變之際，所發揮「記憶召喚之紀實功能」、「以詩證史之史餘價值」以及「世變鼎革之世戒精神」等三方面之相關意涵，以進一步探究清人對於「詩話」書寫本質的認知，更有效廓清「詩話」之為體的歷史書寫意義。第六章為結論，總結全文論述，並提出未來研究之展望。

Submitted by Jamile Barbosa da Cruz (jamile.cruz@ucsal.br) on 2017-07-27T19:09:00Z No. of bitstreams: 1 DISSERTACAOAnaClaudiaGusmao.pdf: 1188726 bytes, checksum: 1c973fc743eee722df9c53d3538b19ba (MD5) / Approved for entry into archive by Rosemary Magalhães (rosemary.magalhaes@ucsal.br) on 2017-07-28T16:31:11Z (GMT) No. of bitstreams: 1 DISSERTACAOAnaClaudiaGusmao.pdf: 1188726 bytes, checksum: 1c973fc743eee722df9c53d3538b19ba (MD5) / Made available in DSpace on 2017-07-28T16:31:11Z (GMT). No. of bitstreams: 1 DISSERTACAOAnaClaudiaGusmao.pdf: 1188726 bytes, checksum: 1c973fc743eee722df9c53d3538b19ba (MD5) Previous issue date: 2017-04-04 / Este trabalho analisa o significado sociopolítico da moralização da família em situação de pobreza, com base nos fundamentos do Programa Bolsa Família (PBF), e as repercussões desse processo sob uma perspectiva de gênero. Desenvolvida em três partes, a dissertação inicia-se com a depuração conceitual da noção de moralização, assim como de sua correlação com as duas matrizes de justiça social: uma relativa à distribuição da renda na superação das desigualdades sociais e da pobreza e a outra resultante do reconhecimento das mulheres como titulares da renda transferida às famílias. O primeiro capítulo apresenta o processo de constituição e a estrutura de uma política moralizadora da pobreza no Brasil, com base no desdobramento de duas teses que lhe servem de substrato: a do imposto de renda negativo e a teoria do capital humano. No segundo capítulo, as peculiaridades do Programa constituem objeto privilegiado. Nele, consideram-se as políticas públicas como dispositivos que contêm e criam espaços de subjetivação junto aos beneficiários, com base em técnicas de controle voltadas às famílias pobres que pleiteiam ajuda estatal pró-subsistência. Na terceira parte, examina-se como tal dispositivo de política pública de combate à pobreza incorpora e institucionaliza padrões de gênero que acabam por reforçar a associação da mulher ao exercício do tradicional papel maternal, como expressão de sua responsabilidade moral e pública. / This study analyses sociopolitical meaning of moralization of families in poverty situation based on the foundations of the Brazilian current transfer program, Programa Bolsa Família (PBF), and the repercussion of this process under a gender perspective. Developed in three sections this dissertation begins with depuration of the conceptual notion of moralization as well as its correlation with two social justice matrices: the first concerning to income redistribution for overcoming social inequities, and the second resulting of acknowledging women as holders of the support income to the families. The first chapter presents the process of constitution and the structure of a poverty moralizing policy in Brazil based on unfolding of two thesis that serve as its substrate: the negative income tax and the human capital theory. The PBF’s peculiarities are privileged objects of the second chapter. In this section, public policies were considered as devices that hold and create a subjectification space for the beneficiaries, and are grounded on control techniques to those poor families that request State aid for subsistence. At third section, it is examined how such device of public policy to fight poverty incorporates and institutionalizes gender patterns that ends up reinforcing the association of women to the traditional motherhood role as an expression of their moral and public responsibility.

Orientador: Suzi Frankl Sperber / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem / Made available in DSpace on 2018-08-14T23:03:19Z (GMT). No. of bitstreams: 1 Negrao_Liliane_M.pdf: 1156344 bytes, checksum: 68a307d57d206076b9af5d000049792f (MD5) Previous issue date: 2009 / Resumo: Essa dissertação propõe uma leitura das peças Álbum de Família, Anjo Negro, Dorotéia e Senhora dos Afogados, de Nelson Rodrigues, com o propósito e analisar as obras enquanto textos, enquanto obras dramatúrgicas, e não enquanto espetáculos teatrais em que estas se concretizam. Restringe-se, pois, às obras nos termos dos diálogos, com seus silenciamentos, embates, exclamações; das indicações cênicas e rubricas, dos elementos constitutivos do gênero trágico, assim como da construção das personagens. Isso posto, essa dissertação propõe que, a despeito das obras dramatúrgicas em questão, seja possível demarcar um viés de leitura em que figuram conceitos e elementos oriundos da mitologia cristã. De todas as dezessete peças de Nelson Rodrigues,a leitura que propomos diz respeito a Álbum de Família, Anjo Negro, Dorotéia e Senhora dos Afogados por entendermos que elas se destacam das demais pela recorrência de referências e indícios de idéias de moralização oriundas do cristianismo. Além disso, entendemos que, nessas quatro peças, Nelson Rodrigues engendra um trabalho com os elementos do gênero trágico - que constitui parte importante da análise que fazemos - que não se acha tão marcadamente presente nas outras obras dramatúrgicas do autor. Através de gênero trágico peculiar, tipicamente rodriguiano, que se caracteriza, principalmente, pela ênfase no horror, entendemos que Nelson Rodrigues trabalha com elementos cristãos em um mecanismo de moralização, que pode ser percebido, nas quatro peças, por um engendramento de "não-ditos". Sendo assim, nossa leitura questiona a caracterização comumente aceita da obra rodriguiana como pornográfica, torpe, amoral e imoral. Essa dissertação aponta um caminho através do qual se pode identificar uma intenção moralizante de raízes cristãs na obra dramatúrgica rodriguiana em questão, em uma espécie de mecanismo de constatação à verificação, feita por George Bataille, de que "a literatura é, com efeito, o prolongamento das religiões". / Abstract: This dissertation proposes a reading of the plays Álbum de Família, Anjo Negro, Dorotéia and Senhora dos Afogados, by Nelson Rodrigues, with the puppose of analysing them as texts, dramaturgical works, not as the theatrical entertainment in which they come true. It is restricted, so, to the works in terms of dialogues, with silences, clashes, exclamations; in terms of stage indications and rubrics, of constitutive elements of tragic genre, as well as of the construction of the characters. Having all that in mind, this dissertation proposes that in spite of these dramaturgical works, it would be possible to mark out an approach of reading in which are present concepts and elements from christian mithology. Of all the seventeen Nelson Rodrigues' plays, the reading that we propose concerns Álbum de Família, Anjo Negro, Dorotéia and Senhora dos Afogados for the fact we conceive they stand out from the others due to the recurrence of references and evidences of ideas of moralization from christianism. Besides, we believe that in these four plays, Nelson Rodrigues comes up with a work with elements of tragic genre - what constitutes important part of the analysis carried out here - which is not so remarkably present in other dramaturgical works of the author. Through his peculiar tragic genre, typical of Nelson Rodrigues, which is mostly characterized by the emphasis in the horror, we see that Nelson Rodrigues works with christian elements in a mechanism of moralization, which can be realized, in the four plays, by an engendering of what is not said. Therefore, our reading questions the characterization normally accepted of Rodrigues' work as pornographic, vile, amoral and immoral. This dissertation points out a way through which it is possible to identify a moralizing intention with christian roots in the Nelson Rodrigues' work cited, in a sort of mechanism of observation to the checking, done by George Bataille, in what "literature is, with effect, the extension of religions". / Mestrado / Teoria e Critica Literaria / Mestre em Teoria e História Literária

This paper analyzes two selected passages from six children’s Bibles with respect to their use of the narrator’s voice and focalization. This means that the texts are analyzed with a focus on who is telling the story and from whose perspective it unfolds. The analyzes are also built upon what has been added or taken away from the Bible texts and what functions the illustrated pictures have. In this way, the result can also be analyzed through a theory about use of history; that is the idea that morality and identity formatting shape history telling. In this study the different children’s Bibles tend to lift different aspects of the Bible stories. Even though the aims of the book writers cannot be known for sure, their intentions of moralizing or shaping a certain Christian or Jewish identity, such as the institution of pesach or the communion, can be anticipated. Furthermore, the study shows that the children’s Bible genre is often very didactic, while moralization is generally avoided in newer versions. A general distinction between how the Old Testament and the New Testament stories are told can also be spotted. In the latter one, the reader receives more insight about the characters inner and outer speech, which could make it easier to identify and sympathize with them.

Looking at opportunities and difficulties with the use of camera surveillance is important for the futureof this technology and its use by the Swedish police. The purpose of this assignment is therefore toprovide an overview of the opportunities and difficulties encountered by the Swedish police in the useof camera surveillance in their daily work. The society is affected by these cameras, but what does thesociety think about being monitored in public places? Through interviews and a backgroundpresentation of camera surveillance as well as a theoretical approach with a focus on moralizingtechnology, we have analyzed and discussed various opportunities and problems that the policeencounter. According to studies, a large majority is in favor of camera surveillance, yet there are strictlaws and regulations governing their use. Replacing and simplifying laws will bring responsibility anddecisions closer to the police, opening up possibilities such as the strengthening of witness statementsand a better overview of crime sites, while fear that the technology does not reflect the reality of thesituation. The material provided by the camera surveillance also provides an objective overview whichwould not otherwise have been possible, while police surveillance has limitations. / Att titta på möjligheter och svårigheter med användandet av kamerabevakning är viktigt för framtideninom denna teknologi och dess användning av polisen. Syftet med denna uppsats är att ge en överblickav de möjligheter och svårigheter som svenska polisen stöter på gällande användandet avkamerabevakning i sitt arbete. Allmänheten påverkas av dessa kameror, men vad tycker egentligenallmänheten om att bli övervakad på allmänna platser? Genom en presentation av förutsättningar förkamerabevakning och intervjuer samt ett teoretiskt synsätt med fokus på moralisering av teknologi, harvi analyserat och diskuterat olika möjligheter och problem som polisen stöter på. Enligt andra studierär en stor majoritet positivt inställda till kamerabevakning, trots detta finns det stränga lagar och reglergällande användning av dessa. I samband med att lagar ersätts och förenklas flyttas ansvaret ochbesluten närmare polisens verksamhet vilket öppnat upp för möjligheter som bland annat stärkandet avvittnesutsagor och en bättre överblick av brottsplatser samtidigt som en rädsla finns för att teknikeninte speglar den verklighetsbild som är korrekt. Materialet som kamerabevakningen tillför ger även enobjektiv överblick som annars inte hade varit möjlig, samtidigt som polisens kamerabevakning harbegränsningar.