專注於科技創新並將之轉化為智慧財產權的應用，可說是通訊產業競爭的關鍵因素；專利不但是通訊科技演變與進步的註腳，也相當程度地解釋了為什麼Ericsson與Nokia之所以屹立不搖，為何Qualcomm得以崛起，為何Ericsson與Sony要合資成立索尼愛立信，又為何NTT DoCoMo的i-mode得以成為今日全世界最成功的無線上網服務，而Lucent與Siemens又為什麼無奈地逐漸淡出市場？答案就是科技的創新與管理！ 本研究試圖在既有的競爭與策略的理論上，以專利為核心，來探討電信事業如何在飽和的行動通訊市場，透過專利的取得，獲致先進的技術，進入新市場，以強化自身競爭優勢；進而藉由授權及執行之策略運用，佈建專利保護網，排除競爭對手進入市場；同時利用專利創造公司財富、提高股東價值，並可作為併購、合資等談判籌碼，以達到產業控制等目的。 因此，本論文即在探討電信事業如何運用專利策略，以創造績效，項目如下： 一、探討電信事業的專利現況並做案例分析。 二、探討電信事業如何運用其專利，並結合運用國內、外專利策略的理論。 三、訪談電信事業經理人，探討專利如何從行銷、技術與法律面達成公司目標。 四、探討電信事業如何利用專利作為談判籌碼，以便在各種交易中取得優勢。 本文以圖表方式呈現台灣五個主要電信事業的專利現況，先依據各業者申請中華民國、美國以及中華人民共合國之專利項目與數量，比較何者擁有最多專利權；進而探討其是否也相對的具有最強的競爭優勢。並以實際案例呈現台灣主要電信事業發生之專利糾紛，及其如何研擬與執行專利策略，並與理論作如何之結合。 從本研究之實際案例與專利策略模型得之，企業應該在平時就體認專利不只是技術部門或法律部門的業務，公司高階主管更要認知專利策略與公司的行銷策略或財務目標是緊密結合的。尤其應該要求專業經理人將專利資產視為「企業家精神」的一環來重視與培養，如此一來，專利策略的成本效益就得以自然顯現，並與公司的行銷策略與營運目標相互結合。 關鍵字：電信、產業鏈、專利、策略、專利策略、專利分析 / Focusing on innovation and make it a strategy of IPR is one of the sustainable factors of telecom operation in such a fierce competition. Why Nokia and Ericsson keep their competitiveness ? Why NTT DoCoMo and its i-mode are so successful ? Why Lucent and Siemens both fall behind from their telecom competitors ? The same reason in common is technology innovation and management. Patent strategy primarily includes 3 parts,which are obtaining patent rights, creating patent value, and enforcing them. Patent strategy should run with Marketing strategy so as to apply patents as an isolating mechanism to deterrent other competitors, and to leverage patents to maximize income or using patents as bargaining chips to strengthen companys’ position in dealing with the third parties, as well as to defend themselves against patents owned by others. As a result, patent decisions become sources of dynamic capabilities in the never ended competition. In this paper, 2 qualitative analysis researches are presented. First, there are several patent award lists of Taiwan’s three major mobile companies breaking down by ROC, USA and PRC respectively. Secondly, 5 in-depth interviews with 4 high rank managers of Fareastone and it patent law firm were made to show how FET perform it patent strategy against a service product made by another mobile company and software company. This thesis is to provide telecom companies with a successful case study in formulating a patent strategy and expects to raise the suggestion for managers in telecom industries regarding the strategic importance of patents and patents management should be part of the “Entrepreneurship”. Keywords: Telecom, value chain, Patent, Strategy, Patent strategy, Patent analysis

Les brevets d’invention titres de propriété industrielle confèrent à leurs titulaires le monopole de l’invention brevetée. On peut y trouver une sorte d’historique de l’évolution de l’artefact. Dans ce contexte le concepteur est très souvent amené à faire des recherches dans les documents de brevets afin de bénéficier des connaissances qui y sont contenues en vue de structurer le processus inventif. Développée pour assister les concepteurs dans leur démarche d’innovation, la Méthode de Conception Inventive (MCI), s’inscrit dans le modèle de la dialectique. La MCI a précisé les concepts entrant en jeu dans la description des évolutions des systèmes techniques et des artefacts. Ces items intéressent bien souvent les concepteurs et sont essentiels à la compréhension du problème sous-jacent et à la collecte de toutes les caractéristiques sur lesquelles on peut agir ; et de l’effet de leurs variations sur l’artefact. Cette thèse consiste d’abord à analyser le document de brevet d’un point de vue linguistique, afin d’en connaitre la typologie. Il s’agit, ensuite, de repérer dans le document de brevets les connaissances susceptibles d’être utiles à la MCI et à les formaliser sous forme de programme informatique. L’approche que nous proposons est issue du text-mining. Elle est à base de marqueurs linguistiques et utilise des patrons lexico-syntaxiques issus du domaine du traitement automatique des langues. Cette méthode d’extraction des concepts utiles à la MCI permet l’établissement d’une sorte de cartographie initiale des évolutions passées et possibles des caractéristiques de l’artefact. L’intérêt est en outre de faciliter grandement l’analyse préliminaire des connaissances relative au dit artefact. / Patents are industrial property titles that give their holders a monopoly over the patented invention. It is possible to find a sort of history of the evolution of the artifact. In this context the designer often like to do research in patent documents in order to benefit from the knowledge contained inside to structure the inventive process. Developed to assist designers in their innovation approach, the Inventive Design Method (IDM) is part of the pattern of dialectic. IDM has clarified the concepts at stake in the description of the evolution of technical systems and artifact. These items often interest designers and are essential to understanding the underlying problem and collecting of all features on which to act; and the effect of variations on the artifact. This thesis, firstly, deals with patent document analysis from a linguistic point of view, in order to know its typology. Then, it is possible to identify in the patent document, the knowledge likely to be useful to IDM and formalize it as a computer program. The approach proposed in this paper is based on text mining techniques. It uses a method based on linguistic markers using lexical and syntactic patterns from the field of natural language processing. This method of extraction of useful concepts for IDM allows the establishment of a kind of initial mapping of past and possible changes in the future of the artifact characteristics. The interest is also to greatly facilitate the preliminary analysis of knowledge on the said artifact.

台灣最早投入TFT LCD是在1991年。發展早期只有兩家小公司，且受困於日本的技術屏障以及經營規模，一直無法有大格局的突破。直到1998年起，由於經濟開始衰退，日本方才開始陸續釋出TFT LCD相關技術，以授權或技轉方式讓技術開始擴散，此時方有多家台灣廠商開始陸續投入TFT LCD這個行業。 經過多年的努力，政府也漸漸開始重視TFT LCD產業，並且在2003年提出「兩兆雙星」五年國家經濟發展計畫，提供各種資源，全力扶植IC與TFT LCD兩項產業，其中TFT LCD被看好是台灣下一個產值破兆的產業，繼晶元代工之後下一個延續國家科技命脈的蓬勃生機。 從早期多數人連什麼是LCD都沒聽過，迄今八年時間，台灣LCD產業已經蓬勃發展，不僅擁有多家世界級大廠，亦成為全球平面顯示器重鎮。2007年也是台灣TFT LCD面板廠自成立以來最賺錢的一年，台灣整體平面顯示器產值首次超越韓國，整體產值並首度破兆，達到1兆2,849億台幣，其中台灣TFT LCD的產值就佔1兆2,149億台幣，佔全球TFT LCD總產值的44.5%。截至2007年為止，台灣本土TFT LCD上下游產業相關廠商共超過九十家，貢獻台灣GDP超過13%。 本文希望以TFT LCD上游材料行業背光模組為例，進行智慧財產與產業調查之工作，試著審視台灣TFT LCD關鍵零組件「背光模組」主要參與者之專利，藉由連結傳統專利分析與產業分析，從中找到能結合產業事實、專利品質和重要性的研究方法與結果，期能為台灣的背光模組行業，甚至是廣義的TFT LCD零組件行業提出一點意見與貢獻。 / Taiwan first engaged in TFT LCD industry in 1991. Only two small companies involved in the early stage; because of technical barriers established by Japan and insufficient economic scale of operation, there had been no breakthrough. Until 1998, the recession began, so that Japanese began to release the TFT LCD-related technologies by licensing or technology transfer, and resulting in the spread of technology. At this stage there are several Taiwanese manufacturers began to actively engage in TFT LCD industry. After years of efforts, the government has gradually begun to pay attention to TFT LCD industry. In 2003 the government put forward the "Two Trillion, Twin Stars" five-year national economic development plan, said plan provides resources to fully support both IC and TFT LCD industry, wherein TFT LCD is deemed next trillion industry, like Foundry, and may continue the lifeline of national science and technology. In the beginning, most people never heard of LCD. After eight years, Taiwan's LCD industry has flourished, not only has a number of world-class factories, but also has become a global center for flat panel displays. 2007 is also the most profitable year for Taiwan TFT LCD panel makers since their establishment. Taiwan's overall output value of flat panel displays exceed Korea for the first time; the overall revenue is about one trillion 2,849 billion Taiwan dollars, wherein Taiwan's TFT LCD accounted for 1 trillion 2,149 million Taiwan dollars, which also accounts for 44.5% share of the global TFT LCD output value. As of 2007, there are over 90 Taiwan companies related to TFT LCD industries, said companies contribute over 13% of GDP in Taiwan. This author wishes to take TFT LCD backlight industry as an example, performing investigation of intellectual property and industrial work, and try to examine the key patents of key players in the industry. The author looks forward to finding a new way to combine traditional patent analysis and industry analysis method, and make some contribution to the industry.

顯示器在日常生活中應用廣泛，未來市場發展朝向大尺寸、畫面精緻度兩方面發展，在畫面精緻度方面，目前主要發展技術有二：OLED及量子點，由於OLED尚有產品壽命短、畫面殘影、成本較高等缺點待克服，且在製程上與現今主流LCD相差甚多，因此本研究針對另一可能發展之技術－量子點進行研究，了解產業現況、技術發展趨勢，並給予台灣相關企業建議。 本研究蒐集與專利品質相關的專利量化指標－專利家族規模、申請專利範圍項數、引用專利數、被引用次數及專利年齡，並利用主成分分析法計算專利品質方程式，以針對研究範圍內的專利進行品質排序，並且蒐集專利權人相關市場及專利活動資訊。在專利分析部分將產業區分上、中、下游三區位進行分析，每一產業區位包含重點專利、重要專利權人分析，在中游部分，另進行專利權人研發專利佈局分析，以專利活動程度與專利品質兩軸向衡量市場競爭者之地位。 研究結論首先將總結如何以專利量化指標衡量專利品質，接者以專利分析結果說明量子點顯示技術整體產業發展現況，並歸納台灣企業未來策略。近年投入研究之企業、申請專利數量漸增，但目前尚無企業在此技術領域處於領導者之地位，上游企業的研發方向多是改善LED背光源各波長強度不均的問題，可加強與量子點研發製造商的合作；中游企業需注意韓國廠商大量申請專利所帶來的效果及部分專利權人專利活動程度低，然而握有高品質專利，對其他企業可能造成威脅；下游企業則須思考如何以其他關鍵技術搭配量子點顯示器，研發符合消費者需求之產品。研究最後，針對以專利量化指標進行專利品質分析的過程進行檢討，給予未來研究建議。 / Nowadays displays have wide applications in our daily life, people are looking forward to large size displays and high image performance displays. OLEDs and Quantum dots are the most important technologies which may enhance the image performance. However, OLEDs have some key disadvantages, including the high price, the motion blur and the short lifespan. Therefore, this study focused on Quantum dots. By looking into the industry and realizing the development of Quantum dots, this study gave advice to related companies in Taiwan. To measure the value of patents, we collected five quantifiable indicators of each patent－the patent age, the size of patent family, the amount of claims, forward and backward citations. Then, we calculated the weight of each indicators by Principal Component Analysis（PCA）. As the result, the value of patents were estimated. In the chapter of patent analysis, we classified patents and patentees to the upper, middle and lower stream, each category included the analysis of important patents and patentees. In the middle stream, we also analyzed the patent portfolio, according to two axis－the patent activity and the patent quality proposed by Ernst in 1998. In sum, this study found that companies invested and researched in the industry increasingly; however, there was no company at the leader position. In the upper stream, companies were improving the intensity of different wavelengths in the backlight, cooperating with quantum dot suppliers could be a good strategy for those companies. In the middle stream, Taiwan companies should pay attention on competitors locating in the high patent activity and the low patent activity but high patent quality. In the lower stream, products disposed quantum dots should also fit in needs of customers. Finally, this study reviewed the analysis of patent quantifiable indicators and gave suggestions for the future research.

在技術快速變遷的環境中，如何迅速掌握與研發相關的情報以協助研發決策的制訂，已經成為企業重要的競爭優勢來源。近年來，由於電腦運算能力的快速提昇，使用電腦輔助企業自動、快速地從大量增加的科技資訊（特別是專利和論文）中淬取出攸關的資訊，就成為了近年來產業界和學術界積極研究的目標。 在眾多方法中，使用書目計量分析和專利分析方法是最引人注目的方法之一。使用書目計量分析和專利分析可以從龐大的論文和專利資訊中，快速瞭解科技發展的動態：包括瞭解科技發展的階段為何，熱門的科技領域為何，重要的作者和企業為何等等。然而，現階段的書目計量分析和專利分析雖然可以協助瞭解科技發展的全貌，對於科技發展下技術發明活動與科學研究活動的關聯性，以及不同的科技發展階段裡發明人和作者的動態關係，卻仍然缺少相關的研究。 因此，本研究提出以下三點研究問題： 1. 不同類型的論文作者和專利發明人的科學研究／技術發明活動，與技術發展階段的關聯性為何？ 2. 發明作者的技術發明／科學研究活動與一般發明人或作者的差異為何？ 3. 發明作者的技術發明活動與科學研究活動關係為何？ 針對以上的研究問題，本研究首先通過回顧相關文獻以建立分析發明人和作者的研究架構，再蒐集專利和論文的資料並依照架構的需要處理資料，最後進行分析與討論以得到研究結論。 本研究主要獲得以下三點研究結論： 1. 天才發明人是技術發展處於萌芽期時專利發明的要角，而關鍵發明人大多在技術發展進入成長期時才投入專利發明。至於頂尖作者，則在技術發展的萌芽期、成長期和成熟期都是論文發表的要角。 2. 關鍵發明人有很高的機會是頂尖作者，而發明作者如果不是關鍵發明人，則其專利發明的表現有略高的機會較其他發明人更差。 3. 大部份發明作者的專利發明活動在論文發表活動之後；但是關鍵發明人則較傾向先申請專利，再發表主題高度相關的論文。 / Mining information to improve corporate R&D decision making had been an important source of competitive advantage in the rapid changing technological environment. Recently, extracting relevant information quickly and automatically from massive amount of technological data (especially patent and scientific publications) with the aide of computer had become an active research area for both industrial and academic researchers due to ever-growing computing power. Among the methods of retrieving technological information, bibliometrics and patent analysis are two of the most attractive ones. Bibliometrics and patent analysis provide a quick way to capture the dynamics of technological development, including the stage of technological development, active technological research area and important researchers/corporates, etc. Although bibliometrics and patent analysis are helpful to understand the landscape of technological development, there still lacks researches about the relationship between scientific invention and research activities as well as the dynamics between patent inventors and publication authors along different stages of technological development. Hence, this research raises the following questions: 1. What is the relation between scientific research/invention activities and technological development stages for different categories of publication authors and patent inventors? 2. What is the difference of scientific research/invention activities between Inventor-Authors and other inventors/authors? 3. What is the relation between scientific research and invention activities of Inventor-Authors? This research reviews related researches to define a research framework connecting authors, inventors and technological development stages. Then patent and publication data are collected and processed based on the research framework. This research conclusion is made after analysis and discussion. Conclusion of the research includes the followings: 1. "Talent Inventors" play important role when the technological development is in "Emerging" stage, and "Key Inventors" starts patent inventions after the technological development enters "Growth" stage. "Top Authors" play important role across "Emerging", "Growth" and "Maturity" stages of technological development. 2. "Key Inventors" are more probable to be also "Top Author". "Inventor-Authors" who are not "Key Inventors" are more probably to perform worse than other inventors. 3. Most "Inventor-Authors" apply for patents after papers of highly related topics are published. But "Key Inventors" tend to apply for patents before papers of highly related topics are published.

在此網路普及、電子商務發展、全球化經營等趨勢下，倉儲管理要面對的是更有效與精確的處理以及儲存更多的品項，以較低的成本並滿足多樣的顧客需求；為維持企業競爭力，倉儲技術已經成為企業營運在產業競爭中的關鍵議題。 本研究是一個探索性的個案研究，研究對象為PCHome24小時購物事業部，分析基本架構為Chen(1996)所提出的動態競爭理論架構。依據PCHome論述有關倉儲管理的創新技術，透過專利資料分析，先以宏觀的角度來探討類似之倉儲管理技術樣貌，再以微觀的層面，探討其他擁有關聯性技術資源的廠商和PCHome 24小時購物之競爭關係以及策略。 研究結果顯示，擁有與PCHome 24小時購物創新倉儲管理類似技術的專利權人，其所屬於產業有與PCHome 24小時購物相同的電子商務，其他還有製造、健康照護、軟體資訊以及供應鍵自動化系統顧問服務業等，呈現多廣泛多元。依據Chen(1996)的動態競爭理論架構分析發現，擁有與PCHome所論述之創新倉儲管理技術概念類似技術專利的廠商，在不同的產業，依不同的市場共同性與專利技術資源相似程度，產生不同的市場策略與技術專利策略。其中包含PCHome面對相同市場時的優先專利佈局以防堵競爭對手進入策略，或透過專利訴訟發動攻擊性行動；面對已被專利的技術特徵時做回避以及差異化專利佈局以保護市場的防禦性行動；透過不同市場的相關專利技術做交叉授權或直接併購/取得技術專利授權，以強化自身專利技術來確保市場競爭力；以及最後，將其倉儲創新技術專利化商品化來開拓新市場，以及透過專利授權來賺取授權金以增加營收等策略。 / Basing on the popularity of internet, development of e-commerce, and business globalization, enterprises need more efficient and accurate warehouse management technology to meet diverse customer needs. In order to maintain the competitiveness of enterprises, innovative technology has become a key issue of the enterprises operating in industrial competition. This study is an exploratory case study and we select PCHome 24-hour Shopping as the subject. The foundation of this study is basing on the theoretical framework of dynamic competitive proposed by Chen (1996). According to the PCHome discourse on the warehouse management of innovative technologies, we started with the macro perspective to explore the similar appearance of the technologies basing on patent analysis; and then, to the micro level, we investigate the other enterprises which have similar technical resources and discuss their competitive relationship and business strategy of PChome. The results show that, the patentees which have similar technologies patents belong to diverse industries including e-commerce, manufacturing, health care, software information technology and supply chain automation systems consultancy services. Basing on the dynamic competitive framework, PCHome would produce different market strategy and patent strategy to the patentees depending on the market commonality and patented technology resources similarity. These competitive strategies include launching offensive action through patent litigation or attempt to prevent the entry strategies of competitors. Facing to the patentee who has patented similar technology, PCHome should avoid patented technical features and differentiate patent portfolio to protect the market. Further, through cross-licensing patented technology or directly to M & A / access to relate technology patents could strengthens the innovative technology to ensure market competitiveness. And finally, patenting or commercializing the innovative technologies could develop new markets, as well as through patents to earn licensing fees to increase revenues.

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No. of bitstreams: 1 DissMTS.pdf: 2865599 bytes, checksum: ecf96d42907b0ce0d351d2eb8ebb75c1 (MD5) Previous issue date: 2016-02-19 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Constantly, social organizations, both public and private, seek innovation in relation to processes and products, making it necessary to protect the records of such innovations. The patent document is a useful means of protection for these inventions or innovations, and through its analysis is also possible to demonstrate the growth and development of organizations and countries. The patent analysis is used to evaluate various technologies and innovations through analysis data mentioned in your registration, which enables the provision of bibliometric indicators. This research aims to present an analysis of patent documents in the area of Exploration and Production in the context of Brazil, in order to raise indicator showing the current situation, trends, future prospects and key actors participating in the development process technology that area. The search method includes the literature review for the contextualization and the selection of statistical data related to the evolution of this area in Brazil over time. It used also the Derwent Innovation Index database to the recovery of patents in the area of Exploration and Production documents in Brazil. As a result the following indicators were developed: the section, class and subclass of the International Classification codes of patents relating to the Exploration and Production; the total number of patent documents in the area of exploration and production in the oil sector in Brazil; Technological Focus Exploration Area and Production in Brazil; the companies that deposited patents in this area; countries that deposit in Brazil; knowledge areas and domains and subdomains Technology Exploration Area and Production in Brazil. Thus, Brazil tends to strengthen implementing their technologies and increasing its reserves, and the companies operating in this sector have stood out more and more. Still, the research highlighted the importance of patent documents for companies seeking improvements and technological innovations to work in their markets and the strategic importance of patent documents as a source of information for possible future grants to academic and corporate research. / Constantemente, as organizações, tanto públicas quanto privadas, buscam inovação no que concerne a processos e produtos, tornando necessária a proteção dos registros de tais inovações. O documento de patente é um meio útil de proteção para esses inventos ou inovações e, por meio de sua análise é possível, também, demonstrar o crescimento e o desenvolvimento das organizações e dos países. A análise de patentes é usada para avaliar diversas tecnologias e inovações, através da depreensão dos dados abrangidos em seu registro, o que possibilita o fornecimento de indicadores bibliométricos. Esta pesquisa apresenta uma análise sobre documentos de patentes na área de Exploração e Produção de Petróleo no âmbito do Brasil, a fim de levantar indicadores que demonstrem o processo de desenvolvimento tecnológico da referida área. O método de pesquisa engloba o levantamento bibliográfico para a contextualização do tema e a seleção de dados estatísticos relacionados à evolução dessa área, no Brasil, ao longo do tempo. Utilizou-se, ainda, a base de dados Derwent Innovation Index para a recuperação dos documentos de patentes na área de Exploração e Produção de Petróleo no Brasil. Como resultados foram elaborados os seguintes indicadores: a Seção, Classe e subclasse dos códigos de classificação internacional de patentes referentes à Exploração e Produção de Petróleo; o número total de documentos de patentes na área de Exploração e Produção do setor petrolífero no Brasil; o Foco Tecnológico da área de Exploração e Produção de Petróleo no Brasil; as empresas que mais depositam patentes nessa área; os países que as depositam no Brasil; as áreas de conhecimento e os Domínios e Subdomínios Tecnológicos da área de Exploração e Produção de Petróleo no Brasil. Com isto, o Brasil tende a se fortalecer implementando suas tecnologias e aumentando suas reservas, sendo que as empresas atuantes neste setor vêm se destacando cada vez mais. Destaca-se ainda como resultado a importância dos documentos de patentes para as empresas que buscam melhorias e inovações tecnológicas para atuarem nos seus mercados, além da importância estratégica dos documentos de patentes como fonte de informações para possíveis subsídios futuros às pesquisas acadêmicas e empresariais.

在二十一世紀中，節能已成為一個重要的議題，而在眾多的節能產品之中發光二極體的發展更是為全世界所注意。本研究有鑑於台灣於發光二極體產業之產值目前已經居於全球第二名，僅次於第一名的日本，嚐試進一步分析台灣於LED產業的技術面以及管理面有何優缺點，並試圖給予進一步的建議。本研究依據發光二極體的產業鏈位置、公司成立時間以及規模等因素挑選了四間具有代表性的公司進行個案公司的相關專利佈局分析以及探討。在本研究最後的研究結論分別針對市場面、技術面以及智慧財產經營管理面做出結論，研究中發現多數廠商有事業策略落後專利佈局以及佈局範圍不夠廣泛的問題。而相對於以上所提及之研究結論，本研究也進一步做出建議：在公司的研究發展方面應做到智慧財產的同步化、將智慧財產的概念體現於公司的組織定位中以及加強研發人員的教育訓練；在技術方面，台灣廠商應積極加入制定相關標準的組織，並在接受國外廠商授權時更要積極的同步建立自主技術及專利以提升技術層次，強化自身競爭力；在策略運用方面，台灣廠商應避免將智慧財產窄化成法律的議題、善用策略聯盟跳脫傳統代工的思維、積極的部屬而非消極的跟隨、以合作的思維替代競爭的思維以及注意分散風險的概念。 / The Light Emitting Diode (LED) has become the center of attentions from industries worldwide due to its performance in energy conservation. The value share of Taiwan’s LED industry has achieved a supreme degree only second to that of Japan. This thesis aims to analyze the merits and shortages of technical and management field of LED industries in Taiwan and to provide further suggestions. The research selects four representative companies as case studies of their patent strategies, The selection criteria includes the company’s position in the industrial chain, the age and the business scale. The thesis ascertains a fact that most industries’ patent strategy is usually restricted and falls behind their business plan. This thesis suggests the synchronization and realization of intellectual property in the R&D through organization assemble and personnel training. Taiwan industries should expand the content of IP management other than legal issues, well utilize strategic alliance, transcend old-fashioned OEM management thinking, adopt the role of an active agent instead of a passive follower, collaboration instead of competition, and pay attention to diversification.

由於無形資產之重要，有效的管理方法亦相形重要，本文即探討其管理方法─智慧資源規劃。該方法強調智慧資本之管理應以全球為舞台，配合外界資訊並連結企業營運機能，與企業決策相輔相成，進而運籌智慧財產的型態、權能、組合及其佈署，再輔以網絡系統平台。其中智慧資本包括人力資本、關係資本、結構資本，結構資本下又包含已權利化的專利權、商標權、著作權等；外界資訊可藉由產業結構、價值鍊、產品組合、營收結構、技術結構進行分析；企業營運機能則包括研究開發、生產製造、市場行銷、侵權訴訟、授權技轉、財務會計、人力資源等企業活動。唯有如此，方能將提升智慧資本及企業之經濟價值。 本文就智慧資源規劃與傳統無形資產管理方法進行比較分析。其後並選擇IC設計產業之數位電視DVB-T技術為研究對象，並以智慧資本下已權利化、較具體之專利權進行分析，作為智慧資源規劃之實證，藉以觀察管理過程如何與企業外部資訊結合進而協助企業策略、如何與企業其他營運機能配合、如何進行智慧財產佈署，進而影響智慧資本及企業之價值。 無形資產重要性凌駕有形資產，而過去台灣企業也因為授權、訴訟而付出不少代價，若能有效管理無形資產，將有助於產業、企業之發展，希望本文之探討對此能有一點點助益。 / As intangible assets are becoming more important, so is the need for effective methods to manage them. This study provides support for one such management method ─ Intelligence Resources Planning. Intelligence Resources Planning emphasizes that the management of intellectual capital should be based on a global perspective, taking into account the entire world. Intelligence Resources Planning is a method which analyzes external information, links the operations and coordinates the strategies of an enterprise, plans the types, powers, functions, and clusters the applications of intellectual capital, and finally structures the supporting network system. By employing Intelligence Resources Planning enterprises can improve their intellectual capital and economic worth. Intellectual capital includes human capital, relationship capital, and structure capital. Structure capital includes certain rights, such as patent rights, trademarks, and copyrights, etc. External information can be analyzed and collected by considering the industry structure, value chain, product portfolio, profit, and technology structure. The operation activities of an enterprise include research and development, manufacturing, marketing, infringement lawsuits, transfers of technology, technology licensing, financial accounting, human resources, and other enterprise activities. This study sets out to compare Intelligence Resource Planning with traditional methods used to manage intangible assets. Furthermore, it applies Intelligence Resources Planning, specifically patent analyzing, to DVB-T technology of the IC design industry and observes how to use an enterprise's external information to assist with strategy development, coordinating operations functions, planning intellectual property, and improving the value of intellectual capital and the enterprise as a whole. The importance of intangible assets is becoming more significant in comparison to physical tangible assets. Taiwanese organizations, in the past have had to incur high costs for licensing, transfers, lawsuits and other intangible assets. Large contributions and gains can be realized with the development of these enterprises and industries if intangible assets could be managed effectively.

В 1-й главе рассмотрены теоретические и методические основы разработки и вывода на промышленный рынок нового продукта. Во 2-й главе проведен анализ организации ООО «Фармпласт», анализ рынка нового оборудования, анализ патентного ландшафта, были выявлены ключевые проблемы и возможности при реализации изделия. В 3-й главе представлен инвестиционный проект по разработке и реализации нового оборудования, приведен расчет себестоимости изделия, рассчитаны затраты на реализацию и экономический эффект, определены возможные риски, даны рекомендации по снижению их эффекта. / Chapter 1 discusses the theoretical and methodological foundations of the development and introduction of a new product to the industrial market. In the 2nd chapter, the organization of Farmplast LLC was analyzed, the market analysis of new equipment, the analysis of the patent landscape were identified, key problems and opportunities for the sale of the product were identified. The 3rd chapter presents an investment project for the development and sale of new equipment, gives a calculation of the cost of the product, calculated costs for implementation and economic effect, identified possible risks, made recommendations to reduce their effect.