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This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers.

The present work examines the attitude of pensioners in relation to today's digitizing. A variety of digital devices have been added and have become part of many people's everyday lives. The main purpose of the present work is to investigate how a number of pensioners relate to today's digitization. A qualitative method was considered to be best suited for the job and six semi-structured interviews were conducted with pensioners. The gathered empirical evidence showed that pensioners relate to today's digitizing in different ways, both positive and negative approaches. There was also a need for further research in the field of digitizing, as it is being developed at a regular basis. / Föreliggande arbete berör pensionärers förhållningsätt till dagens digitalisering. En rad olika digitala enheter har tillkommit och blivit en del i mångas vardag. Det huvudsakliga syftet med föreliggande arbete är att undersöka huruvida ett antal pensionärer förhåller sig till dagens digitalisering. En kvalitativ metod ansågs vara bäst lämpad för arbetet och sex semistrukturerade intervjuer genomfördes med pensionärer. Den insamlade empirin visade att pensionärer förhåller sig till dagens digitalisering på olika sätt, både positiva och negativa förhållningssätt. Det visade sig också finnas ett behov av vidare forskning inom området digitalisering, då det utvecklas med jämna mellanrum.

Att gå från arbetslivet till pension innefattar en av människans största omställningar i livskedet. Det sker idag en stor ökning av den äldre befolkningen i Sverige och därmed även en ökning av andelen pensionärer. Av den anledningen så finns det ett stort intresse av att studera de bidragande faktorerna till en ökad hälsa hos den äldre befolkningen. Detta påvisar också vikten av att öka förståelsen och medvetenheten kring hur pensionärer hanterar den närmsta tiden efter övergången från arbete till pension. Det är därför av betydelse ur ett hälsopedagogiskt perspektiv att belysa hur pensionärer hanterar möjligheter och utmaningar för att kunna uppnå livskvalité i vardagen. Denna studie utgår från en kvalitativ ansats bestående av tio semistrukturerade intervjuer som datainsamlingsmetod. Resultatet har analyserats utifrån en kvalitativ innehållsanalys och ger indikationer om betydelsefulla faktorer som kan bidra till pensionärernas hantering av den närmsta tiden efter övergången. Slutsatsen visar på några av de mest återkommande faktorer som bidrar till ett gott åldrande samt hur yttre faktorer såsom pensionärsorganisationer kan fungera som verktyg för att tillgodose ett hälsosamt pensionärsliv. / The transition from employment to retirement is one of the biggest changes in the human life. There is an ongoing increase in the elderly population in Sweden and thereby an increase of senior citizens. Due to that reason there is a great interest in studying the contributing factors to increased health in the elderly population. The situation also shows the importance of increasing the understanding and awareness concerning the senior citizens ways of coping with the time shortly after retirement. From a health and pedagogical perspective there is a purpose of highlighting how the senior citizens are coping with the challenges and possibilities to be able to achieve quality of life. This study emerges from a qualitative approach consisting of ten semi-structured interviews as a data collection method. Based on a qualitative content analysis the result has been analyzed and gives indicators that significant factors can contribute to the coping of the time period after retirement by the senior citizens. The conclusion shows some of the most reoccurring factors can contribute to aging well and how external factors like retirement unions can serve as a tool to meet a healthy retirement life.

Spain is a popular residence for Swedish lifestyle migrants. One of the largest groups among these migrants consist of retirees, seeking sun, an improved lifestyle and lower cost of living. Costa del Sol, is among the most cherished places to move to, where swedes reside alongside Brits, Germans and other Scandinavians. Here you can find Swedish doctors, a Swedish school and several Swedish media outlets. Prior studies have found these migrants to maintain strong connections to their home countries, maintaining habits and way of life – with little or no integration to Spanish society.  Where previous research has answered questions about integration and transnationalism, this study contributes to an understanding of the role of media. Using a qualitative interview-based methodology, it regards media use among Swedish retirees residing permanently on Costa del Sol – aiming to explain motivations and disclose reasons behind habits. Nine interviews were conducted through a lens of Uses & gratification theory. The interviews regarded their media consumption of various outlets, including news media and entertainment media in various languages, as well as local news media in Swedish found on Costa del Sol. Additional contextualization and compilation of previous research provided further comprehension of Swedish society in southern Spain.  Results found that keeping up with daily events in Sweden is a core motivation for media consumption. Staying informed about your home country was found to be considerably more important than the new one, apart from local news consumption. Media consumption achieves multiple gratifications, motivating an overall high consumption of many different media outlets. Several sub-themes were discovered and categorized within McQuail:s Uses & gratification definitions of entertainment, social relation, identity and surveillance. These were interpreted, analyzed and compared to previous research.

Syftet med denna kvalitativa studie är att hitta förbättringspunkter i den äldre generationens onlinebeteende och säkerhetsmedvetande. Samt att kunna ge förslag och rekommendationer på säkerhetsåtgärder som kan bidra positivt till att motverka dagslägets vanligaste informationssäkerhetsrisker och hot.  Metoden som användes för att uppnå detta var en kombination av litteratursökning och intervjustudie för datainsamling.  Resultatet påvisade att respondenterna hade medvetenhet angående huvudsakligen olika sorters bedrägerier med inslag av social manipulation, såsom phishing, vishing, och smishing. Dock inte lika mycket medvetenhet angående mer tekniska säkerhetshot relaterade till exempelvis skadlig kod eller programvara. Det ansågs därmed existera förbättringspunkter gällande pensionärers säkerhetsmedvetande i form av behov av mer information och nyttjande av grundläggande säkerhetsåtgärder i högre grad, främst tekniska verktyg och åtgärder. / The purpose of this qualitative study is to find points of improvement in the older generation’s online behaviour and security awareness. Also to be able to give recommendations and suggestions on security measures that can contribute positively to the preventative work and counteraction against some of the most common information security risks and threats the elderly could face in today’s day and age as well.  The method used to achieve this was a combination of a literature overview and an interview study for data collection.  The results showed that the respondents had awareness regarding mainly different types of fraud including certain elements of social manipulation, such as phishing, vishing, and smishing. However, they showed less awareness regarding more technical security threats related to, for example, malicious code or software. It was therefore concluded that points of improvement exist regarding the pensioners’ security awareness. This is in the form of a need for more information and greater use of basic security measures, particularly technical tools and measures.

Syftet med denna studie var att undersöka äldre människors (pensionärers) välmående genom att analysera samband mellan upplevd stress, självkänsla och livstillfredställelse i relation till kön, ålder, utbildningsnivå och civilstånd. Studien grundades på en enkätundersökning där 91 äldre individer deltog. Enkäten konstruerades med hjälp av skalorna Perceived Stress Scale (PSS) som mäter stress, Rosenbergs Self-Esteem Scale (RSES) som mäter självkänsla och Satisfaction With Life Scale (SWLS) som mäter livstillfredsställelse. Resultaten visade att det fanns signifikant samband mellan upplevd stress, självkänsla och livstillfredsställelse samt signifikanta skillnader mellan män och kvinnor gällande stress och livstillfredsställelse. Kvinnliga deltagare upplevde mer stress, hade lägre livstillfredsställelse och självkänsla än män. Resultaten visade att kön, livstillfredsställelse och självkänsla signifikant predicerar stress. / The aim of the study was to examine wellbeing of older people (pensioners)by analyzing the relationship between perceived stress, self-esteem and life-satisfaction in relation to gender, age, educational level and marital status. The study was based on a survey where 91 older individuals participated. The survey included Perceived Stress Scale (PSS) measuring stress, Rosenberg’s Self-Esteem Scale (RSES) measuring self-esteem and Satisfaction With Life Scale (SWLS), measuring life satisfaction. The results showed that there were significant relationships between perceived stress, self-esteem and life satisfaction, as well as significant differences between men and women regarding stress and life satisfaction. Females experienced more stress, had lower life satisfaction and self-esteem than males. The results also showed that gender, life satisfaction and self-esteem significantly predict stress.

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The aim of this study is to highlight inequality among elderly. The study increase the understanding of poverty and financial vulnerability in elderlies life. This study describes what their living conditions look like for themselves and what their financial situation can have in their everyday lives and consequences. The aim is to understand the patterns and paths that lead to financial vulnerability in retirement. Seven retired people in the age between 65-80 years were interviewed. The result shows that there are large differences in income between men and women when retired. Some of the main reasons for this are that the women have worked unpaid by living as housewives and taking a bigger responsibility for children and the home. The unpaid work has had an impact on the income when retired and affected their living conditions. The majority of the respondents answer that planning and limitations are needed to cope up with everyday life as retired person. Some of the respondents have to continue to work extra after retirement to succeed financially. Generally the finances of the elderly are worse after retirement than before and this has negative consequences, it will not get better when they are retired as many of them thought, but they still manage to get their lives to work out even if they have limitations in their everyday life. Gender, individualization and social exclusion are used to analyze the results in the essay.