Creator or billboard? An interview study based on influencers’ participation and impact in a clothing company’s campaign. The purpose of this study is to examine six influencers’ experiences of participating in a clothing company's campaign. The aim is to acquire a deeper understanding of what impact the influencers have in the campaign. The method used is qualitative interviews with six of fifteen influencers who participated in a clothing company's campaign in October 2017. The influencers were given the ability to freely interpret what the company’s lifestyle meant for them by creating movies, pictures and text.  The People’s Choice and two-step flow theory are used to mark the influencers’ impact on their networks, where they are working as opinion leaders. The Theory of Practice gives an understanding for how the influencers are positioning themselves with the company and also contributes with the concept of “social capital”. Trust in today's society shows a world which is changing quickly and the importance for companies to create relationships. Impression management helps with an understanding about the creation of oneself, and branding, identity, image and reputation gives an understanding about the creation of the company. The results are that they are given the opportunity to interpret and put their own interpretations on the company’s campaign even though there are implicit power structures who control the campaign. The influencers get to create freely - as long as they make a material that corresponds with the company's impression management, branding, identity, image and reputation.

Research and development on vehicle safety has lately started to direct its focus towards how to actively support the driver and make it easier for her to drive safely through letting Advanced Driver Assistance Systems (ADAS) have effect on how the driver interacts with the vehicle and the surrounding traffic. This requires research on both how the driver and vehicle perform in different situations, in terms of psychology, cognition and individual differences. In addition, physical limitations and requirements of the driver and the vehicle must be taken into account. Therefore scenarios for evaluation of these systems are required. In the area of user-centered design a rather new method, Personas, is being adopted. This thesis tries to explore if the Persona method is a viable tool for creating scenarios for such evaluations. Experiences after completing this work imply that personas indeed is a viable way to include aspects and raise issues concerning individual variability and situational context in ADAS scenarios.

Syftet är att undersöka vad som kännetecknar upplevelser och erfarenheter av familjehemsplaceringar med huvudsakligt fokus på relationer och familjens betydelse. Studien utgår från ett kvalitativt, hermeneutiskt förhållningssätt med tematisk analys gjord på svar från skriftliga intervjuer. Deltagarna bestod av personer med olika erfarenheter av familjehemsplaceringar, dels genom att ha varit placerad, dels tidigare arbetat som familjehemssekreterare. De teman som visade sig känneteckna upplevelser och erfarenheter av familjehemsplaceringar var familjeliv, känslor och utveckling som till stor del handlar om inställningen hos berörda parter. Detta är faktorer som påverkar dels hur pass lyckad placeringen blir, dels huruvida en relation uppstår mellan familjehemplacerad. Utifrån denna studies resultat kan slutsatsen dras att familjehemsplaceringar är komplext och innefattar många faktorer. I och med att placeringens utfall verkar påverkas av inställningen hos berörda parter är det viktigt att arbeta för att samtliga är positiva till vården, samt att den placerade får hjälp att kunna ta emot vården och känslomässigt ta till sig familjehemmet. / The aim of this study is to examine experiences of placements in foster care, with the main focus on relations and the importance of the foster family. The study is based on the qualitative, hermeneutic approach with a thematic analysis made on the answers of the participants’ written accounts. The par­ticipants consisted of persons with different experiences of foster care, either they had previously been placed in out of home care, or they worked as social workers. The themes that seemed to characterize experiences of placements in foster care was family life, emotions and development, which to a great extend also depended on the attitudes of the parties involved. These are factors which appeared to affect both how successful the placement become, and whether a relationship arises between the foster home and the person placed in foster care. Based on these results it can be concluded that placements in foster care are complex and include various factors. As the placements outcome seems influenced by the attitudes of the parties concerned, it is important to work towards ensuring that all concerned are positive and that the person who is placed receive help, in order to be able to benefit from the care offered from the foster family and emotionally embrace them.

Donald Trump, välkänd affärsman, programledare och numera USA:s 45:e president. Hur lyckades egentligen en man som inte varit i en politisk position tidigare övertyga ett helt land att han har vad som krävs för att styra det? Studien skall ta reda på vilka retoriska begrepp Trump använt sig av under sin valperiod och vilken effekt de har gett. Med en kvalitativ studie och retorisk analys undersöks Donald Trumps tal under the Republican National Convention, 2016. Den retoriska teorin anväands med hjälp av olika former såsom ethos, pathos, logos, ordfigurer och tankefigurer samt troper. En analys av hans användning av retorik och kommunikationsteorier görs för att få en så konkret bild som möjligt av hur Trump talade för att påverka sina väljare. Med hjälp av både videoformat och ett transkript av det valda talet dras slutsatsen att Trump varit en skicklig talare under det valda talet, då han fått med sig många människor till att stå på hans sida. Han för sig som en politiker bör och är tydlig med vad han vill förändra och vad som kommer ske när han blir president. Retoriken är en viktig del inom politiken och det gäller att använda den rätt för att nå ut till så många anhängare som möjligt. Trump har lärt sig av tidigare politiker hur viktigt retoriken är och nu ses han själv använda sig av den för att kunna vinna presidentvalet, trots att hans bakgrund saknar samma politiska erfarenhet som hans motståandare besitter. Trump har genom denna analys bevisats vara en duktig talare och kunnig inom det retoriska fältet. Han talar knappt en enda mening utan ett retoriskt begrepp och tidigt kan retorikens påverkan på hans röstare förstås. Han följer olika presidentiella strukturer och använder sig av de kommunikationsteorierna som presenteras. Trump vill vara en man för folket och lyckas övertyga med argument fyllda med ethos, pathos, logos samt ett bekvämt användande av figurer och troper. Hans framträdande är som en president bör vara. / Donald Trump, wellknown businessman, tv-host and nowadays the 45th president of The United States. How did a man without earlier political position convince a whole country that he had what it takes to rule it? This study will find out what rhetorical concepts Trump has used during his election and what effect it has given. With a qualitative study and a rhetorical analysis the speech made by Donald Trump during the Republican National Convention 2016 was examined. The rhetorical theory is used through different forms such as ethos, pathos, logos, word figures and thought figures as well as tropes. An analysis of his use if rhetoric and communication theories has been made to get an as clear picture as possible of how Trump affected his voters. By using both video format and a transcript of the chosen speech it can be concluded that Trump indeed was a skilled speaker during the chosen speech, which led to many people standing on his side. He acts like a politician should and is clear on what he wants to change and what will happen once he becomes president. Rhetoric is an important part of politics and should be used properly to reach out to as many supporters as possible. Trump has learned from earlier politicians how important rhetoric is and now he can be seen using it himself to win the presidental election, despite his lack of previous political activity and experience that his opponent possesses. Trump had through this analysis proven to be a great speaker and knowledgeble within the rhetorical field. He barely speaks a single sentence without any rhetorical concept and early on, the rhetorical impact on his voters can be understood. He follows different presidential structures and uses the communication theories which are presented. Trump wants to be a man for the people and succeeds to convince with arguments filled with ethos, pathos, logos as well as a comfortable usage of figures and tropes. His performance is as a presidents should be.

Notre recherche porte sur les relations interpersonnelles au sein de services administratifs publics. Nous nous intéressons à la communication interne dans les organismes de communication « publique ». Nous sommes donc amenées, dans le cadre de la thèse, à nous intéresser à l’expression de « communication publique », qui est souvent distinguée de l’expression « communication privée ». Tout d’abord, de manière théorique, nous avons à la fois exploré la notion de communication « publique », déconstruit les catégories généralement utilisées, et donc construit notre propre « objet » d’étude, avant d’aller sur le terrain qui nous proposera des situations d’échanges au travail. Nous avons ensuite réalisé une recherche qualitative ou subjectiviste au sein de services de communication, pour montrer que la distinction simpliste entre ces deux types de communication (publique et privée) n’est pas si évidente. En effet, la légitimité de la dénomination de la communication publique ne fait pas référence au modèle émetteur-récepteur, mais aux « mondes de la justification » de BOLTANSKI, THEVENOT et CHIAPELLO. Nous utilisons la méthode systémique qualitative des communications ou des relations d’Alex MUCCHIELLI pour faire l’analyse de notre « objet » d’étude. Méthode pour construire le système des relations. En effet, nous adoptons le positionnement épistémologique des Sciences de l’Information et de la Communication (S.I.C.) qui se situent dans le paradigme compréhensif – dans lequel il faut inclure le paradigme de la complexité qui s’appuie sur le systémisme et le constructivisme. Nous répondons alors à la question : « Comment une analyse systémique qualitative des communications permet de comprendre les relations interpersonnelles au sein de services administratifs publics ». / Our resserearch focuses on interpersonal relationships within public administrative services. We focus on internal communication in "public" communication organizations. We are thus brought within the framework of the thesis, to be interested in the term "public communication", which is often distinguished from the term "private communication". First, theoretically, we have both explored the notion of "public" communication and deconstructed the categories generally used, and therefore builted our own "object" of study, before going on the ground that proposed us exchange situations at work. We then conducted a qualitative or subjective research in communication services, to show that the simplistic distinction between these two types of communication (public and private) is not so obvious. Indeed, the legitimacy of the name of public communication does not refer to the model transceiver, but to the "worlds of justification” of BOLTANSKI, THEVENOT and CHIAPELLO. We use the qualitative system of communications or relationships of Alex MUCCHIELLI to analyze our "object" of study. Method to construct the system of relations. Indeed, we adopt the epistemological position of Information and Communication Sciences (SIC) that are within the paradigm of understanding - in which to include the paradigm of complexity based on the systemism and constructivism. We answer then the question: "How a qualitative analysis of communications systems brings us to understand relationships within public administrative services."

Bakgrund: Hamstringsskada är den vanligaste skadan inom elitfotboll och har hög återfallsrisk. I samband med hamstringsskador är arbetet intensivt då spelaren helst ska vara tillbaka snabbt för att bidra till lagets prestation. Rehabiliteringen behöver trots sin intensitet vara av långsiktig karaktär och förhindra att skadan återkommer i framtiden. Syfte: Att undersöka fysioterapeuters upplevelser av faktorer som påverkar rehabilitering av hamstringsskador hos herrfotbollsspelare i svenska elitfotbollsklubbar. Metod: Kvalitativ semistrukturerad intervjustudie med deskriptiv design. Ett ändamålsenligt urval gjordes och fem fysioterapeuter inom svensk elitfotboll intervjuades. Data analyserades med kvalitativ innehållsanalys med en induktiv ansats. Resultat: Analysen resulterade i fem kategorier och 19 underkategorier. Kategorierna var fysioterapeutens förutsättningar, spelarens förutsättningar, yttre press, bemötande av spelare och återgångens omständigheter. Med utgångspunkt i fysioterapeuters upplevelser framhålls spelaren, tränaren och den egna kunskapen som de mest betydande faktorerna av rehabiliteringen av hamstringsskador. Slutsats: Upplevelserna kunde kopplas till fysioterapeuten som individ, dess omgivning och beteende. Fysioterapeuterna upplevde att det krävdes anpassning av sitt beteende efter omständigheter i omgivningen för att åstadkomma en lyckosam rehabilitering. Studiens resultat är svårt att generalisera då antalet fysioterapeuter som medverkade i studien var få. / Bakground: Hamstring injury is the most common injury in elite football and has a high re- injury rate. The rehabilitation of hamstring injuries are intense since the player should preferably be back quickly to contribute to the team performance. Despite the intensity of the rehabilitation, it needs to be of a long-term perspective and prevent future re-injury. Aim: To explore physiotherapists’ experiences of factors that affect rehabilitation of hamstring injuries in male football players in Swedish elite football clubs. Method: Qualitative semistructured interview study with descriptive design. A purposive sample of five physiotherapists, working with Swedish elite football were interviewed. The data collection was analyzed with qualitative content analysis with an inductive approach. Result: The analysis resulted in five categories and 19 subcategories. The categories were the physiotherapist’s conditions, the player’s condition, external pressure, approach with the player and the circumstances of the return to play. The physiotherapists’ experienced that the player, the coach and the knowledge of the physiotherapist are the most important factors in rehabilitation of hamstring injuries. Conclusion: Physiotherapists experienced that adaptation of their behavior was required according to the circumstances of the surrounding environment to achieve successfull rehabilitation. The study’s result is difficult to generalize as the number of physiotherapists involved in the study was few.

This study is an examination of ovarian and uterine cancer patients’ perceptions of chemotherapy-induced alopecia and how it impacts quality-of-life over the course of chemotherapy. The chapters in this dissertation address the following research questions: How do ovarian and uterine cancer patients communicate about their experiences of alopecia over the course of chemotherapy? How does chemotherapy-induced alopecia influence patients’ understandings of quality-of-life? Longitudinal interviews were conducted with a patient population of twenty-three, and each patient was interviewed at least twice over the course of chemotherapy. The data set was composed of fifty-five interviews, and a thematic analysis was performed across interview transcripts. Analysis of the data revealed four themes: 1) chemotherapy-induced alopecia and quality-of-life; 2) the “mirror moment”; 3) performance of social roles; and 4) gendered visibility. Data indicate ovarian and uterine cancer patients experienced substantial daily distress related to chemotherapy-induced alopecia. The ability to perform social roles deemed important to patients’ quality-of-life such as the familial roles of partner and mother/grandmother were negatively impacted by hair loss. Patients’ distress concerning alopecia was strongly connected to the ability to function in the public sphere without feeling approachable or being approached by “strangers” because of their alopecia. Clinicians might consider repeatedly asking about chemotherapy-induced alopecia over the course of chemotherapy, both because it could help patients cope with the side effect and because it may generate dialogue related to other important concerns late-stage cancer patients may feel are too trivial to mention in clinical discussions. Women’s social and familial roles may be impacted by alopecia and chemotherapy in unique ways that deserve additional study.

Mental illness is one of the major public health issues in Europe and one of the biggest challenges Sweden facing is the growing mental illness among people younger than 25 years. Statistics shows that the self-reported mental illness has increased mainly among young women between 18-25 years. The underlying reasons for the increase in mental illness is relatively unknown, more knowledge is required in this field to develop preventive interventions and strategies. The aim of this study was to examine which thoughts young women have about the future and how those are perceived to affect their mental health. A qualitative approach with semi-structured interviews have been applied. The sample consisted of women who were working or studying and were born between the years 1993-1996. Altogether six individual interviews were carried out and data analysis consisted of a manifest content analysis. The result showed that young woman’s thoughts about the future include both individual thoughts and more general thoughts about Sweden and the world. An optimistic attitude towards their own future were evident while a pessimistic attitude towards Sweden and the future of the world emerged. Thoughts of the future in relation to their own future is a contributing factor to why young girls feeling depressed and anxious. / Psykisk ohälsa är ett omfattande folkhälsoproblem i Europa och en av de största utmaningarna Sverige står inför är den växande psykiska ohälsan bland invånare som är yngre än 25 år. Vid granskning av statistik framgår det att den självrapporterade psykiska ohälsan främst har ökat bland tjejer i åldrarna 18-25 år. Bakomliggande motiv till den ökade ohälsan är relativt okänd, mer kunskap krävs inom området för att kunna utveckla förebyggande åtgärder och strategier. Syftet med denna studie var att undersöka vilka tankar unga tjejer har om framtiden och hur dessa upplevs påverka deras psykiska hälsa. För att genomföra studien har en kvalitativ ansats med semistrukturerade intervjuer tillämpats. Urvalet bestod av arbetande och studerande tjejer födda mellan åren 1993-1996. Sammanlagt genomfördes sex enskilda intervjuer och dataanalysen utgjordes av en manifest innehållsanalys. I resultatet framkom att unga tjejers framtidstankar utgörs av både individuella tankar och mer övergripande tankar som inkluderar Sverige och världen. En optimistisk inställning till den egna framtiden framfördes samtidigt som en pessimistisk inställning till Sverige och världens framtid framkom. Framtidstankar i förhållande till den egna framtiden är en bidragande faktor till att unga tjejer känner sig oroliga, nedstämda och ångestfyllda.

Delaktighet är viktig för patientens livskvalité, självkänsla, egenmakt samt känsla av kontroll och inflytande. Patienter inom rättspsykiatrisk vård har en minskad autonomi till följd av de begränsningar som tvångslagarna innebär. Forskning samt litteratur kring patienters delaktighet i den rättspsykiatriska vården är bristfällig och behöver utforskas vidare. Syftet med studien var att belysa hur sjuksköterskor upplever att patienters delaktighet möjliggörs inom den rättspsykiatriska vården. Studien har en omvårdnadsvetenskaplig utgångspunkt och kvalitativa intervjuer med nio sjuksköterskor från rättspsykiatriska avdelningar i södra Sverige har genomförts. I resultatet framkom att sjuksköterskorna upplever att delaktighet är en viktig del i omvårdnaden men att personal och patienter ibland ser olika på begreppet. Delaktigheten finns hela tiden med i arbetet med patienterna men den kan skifta beroende på vilket brott patienten vårdas för dock finns det en framtidstro om att den rättspsykiatriska vården ska fortsätta att utvecklas och att vården i framtiden kommer att bli ännu mer individanpassad. ”Vi försöker” blev det övergripande temat som visar att sjuksköterskorna försöker att få patienterna delaktiga i den rättspsykiatriska vården. / Participation is important for the patient's quality of life, self-esteem and sense of control and influence. Patients in forensic psychiatric care have reduced autonomy as a result of the constraints imposed by the compulsion laws. Research and literature on patient participation in forensic psychiatric care are inadequate and need further research. The purpose of the study was to highlight how nurses experience patient participation in forensic psychiatric care. The study has a nursing science starting point and qualitative interviews with nine nurses from forensic psychiatric departments in southern Sweden have been carried out. The results show that nurses feel that participation is an important part of the nursing, but that staff and patients sometimes view the concept differently. Participation is always included in the work with patients, but it may change depending on the custody of the patient, however, there is a belief that the forensic psychiatric care will continue to develop and that future care will be even more individualized.” We are trying” became the overall theme and shows that nurses try to get patients involved in forensic psychiatric care.

In this study I will present an investigation conducted at two communities in the northernPeruvian highlands during the months of February and March of 2019. I applied an anthropological perspective to Communication for Development and investigated how health promotion concerning anemia was perceived by different groups (health care workers and Patients) at the communities. I applied an ethnomethodological approach and worked with an applied anthropology perspective as collected data through ethnography and semi-structured interviews throughout the communities. I found that perspectives that are hard to accommodate within dominating discourses – such as critical perspectives questioning inequality and poverty – may beless prioritized in favour of narratives that can be accommodated within a neoliberal context.Furthermore, I found that there exists a myriad of accounts of development and that development work cannot easily be accommodated within simplified dichotomies.