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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

UEFA Financial Fair Play : Regleringen av fotbolls-Europa

Bindå, Tobias, Carlgren, Robin January 2015 (has links)
Since 2011 UEFA, the managing organisation of European football, demands that all clubs wanting to participate in the two major European club football tournaments, UEFA Champions League and UEFA Europa League, has to abide by the rules for UEFA Financial Fair Play. This regulation was developed by UEFA to protect the long-term financial stability of European club football. The thesis focuses on the largely debated break-even requirement, to determine whether UEFA Financial Fair Play will come to affect the competitive balance between clubs in Europe. The main purpose of the study is to conclude whether UEFA Financial Fair Play has affected the market for football clubs and their opportunity to compete sporting success. Further, the study tries to determine if the critics of the regulation are right in saying that the rules preserve the existing power balance on the market. An analysis of the annual reports from 24 European football clubs of the last nine years has been conducted. The 24 clubs were chosen, from four of the biggest football leagues in Europe, by a stratified sampling. The theoretical framework of this study is based on three main theories. Associative competition, Rat-race-theory and regulation theory and these are used to analyse the results. Through hypothesis testing the study shows that, even though the regulation has had a positive effect on the clubs economical results, there are clear signs that the rules has made it harder for smaller clubs to challenge the big clubs for sporting success through economical investments. These results also conclude that the regulation contributes to conserve the existing balance in the market. / Sedan 2011 kräver UEFA, europeisk fotbolls styrande organ, att klubbar som vill delta i europeisk klubbfotbolls två största turneringar, UEFA Champions League och UEFA Europa League, följer regelverket UEFA Financial Fair Play. Detta är ett regelverk framtaget med syfte att förbättra den ekonomiska situationen inom europeisk klubbfotboll. Studien har utgått från det omdebatterade noll-resultat-kravet (Break-even requirement), för att se om UEFA Financial Fair Play kan komma att påverka den konkurrensmässiga situationen inom europeisk klubbfotboll. Syftet är att undersöka om UEFA:s införande av Financial Fair Play har påverkat marknaden för fotbollsklubbar och deras möjlighet att konkurrera om sportsliga framgångar. Vidare undersöks om detta indikerar att den kritik som riktats mot regelverket, att det cementerar befintliga maktstrukturer mellan klubbar, är rättfärdigad. Studien har genomförts genom analys av de nio senaste årens ekonomiska rapporter från 24 klubbar i fotbolls-Europa. Ett stratifierat urval har använts för att välja ut sex representanter var från fyra av Europas största ligor. Den teoretiska referensramen har utgått från associativ konkurrens, hyperaktivitet (rat-raceteorin) samt reglering för att kunna besvara studiens frågeställning och analysera empirin. Med hjälp av hypotesprövning visar undersökningen att, även om regelverket har haft en positiv påverkan på klubbarnas redovisade ekonomiska resultat, så finns det tydliga tendenser till att reglerna har försvårat möjligheterna för mindre klubbar att utmana storklubbar om sportslig framgång genom ekonomiska satsningar och att maktstrukturer på marknaden på så sätt cementeras.
2

Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

Funke, Michael January 2015 (has links)
This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed.

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