This study examines the role of compliment topic by analyzing compliment responses by Japanese and American college students. Compliment responses can be seen as solutions for maintaining a balance between (1) a preference to avoid self-praise and (2) a preference to accept or agree with the compliment (Pomerantz 1978). Building on studies showing that response strategies can be influenced by compliment content and context, the study analyzed responses to compliments on ability, achievement, belongings, appearance, and personal characteristics by determining the subjects' choice of response strategy--categorized as acceptance, avoidance, or rejection--for each compliment topic. Compliment responses were elicited in a recorded, free-flowing conversation by the researcher or the English-speaking research assistant's issuing of compliments on traits of the participants based on information collected prior to the conversation by e-mail. Compliments were subtly dispersed throughout the conversation. Each compliment response was coded according to whether the overall response accepted, avoided, or rejected the credit attributed by the compliment, while the component parts of each response were coded by semantic formulas. The American group accepted compliments more often than the Japanese group and the Japanese group avoided and rejected compliments more often than the English group. But, contrary to a commonly held belief, the Japanese speakers did not overwhelmingly reject compliments, and instead used all three response types with a substantial frequency. The American participants overwhelmingly accepted compliments and almost never rejected compliments, but avoidance strategies were also commonly observed and should not be overlooked in the discussion of American English compliment response patterns. Furthermore, the study found relations between the content and structure of compliment responses and the type of compliment topic. Overall response strategies varied relative to compliment topic, as compliments on personal appearance were overwhelmingly rejected or avoided by both groups while those on belongings were largely accepted by both groups. Some response structures were also unique to a type of compliment topic, including the use of "wa" as a limit on the credit accepted in response to compliments on achievements or the use of "`a' + gratitude" as a means of demonstrating modesty in response to compliments on belongings.

The master's thesis contains a description of the advertising text within a text-categorical approach. The author summarizes the main linguistic approaches to the study of the advertising text, describes the means of forming the category of mood in the advertising text and identifies the types of moods that are typical for commercial log messages. / Магистерская диссертация содержит описание рекламного текста в рамках категориально-текстового подхода. Автором обобщены основные лингвистические подходы к изучению рекламного текста, описаны средства формирования категории тональности в рекламном тексте и выявлены типы тональностей, которые характерны для коммерческих журнальных сообщений.

This study sought to investigate and to record any recurring patterns in the form and communicative impact of Shona advertisements. Motivation to carry out the study came from a realisation of a growing interest in using the Shona language for advertising and the fact that very few studies have been done on Shona advertisements. For methodology, examples of Shona advertisements were qualitatively analysed using some communications and discourse analysis approaches of the speech act theory and text linguistics. A structured interview with advertising agencies randomly selected and a questionnaire on the impact of advertisements were also used. The findings of the research included that Shona was used in advertisements in order to reach out to the majority of the Zimbabwean population. In addition, Shona was also found to have been developed enough to handle formal issues like advertisements. This finding further shows that Shona advertisements reflect an instance of diglossia leakage from Shona L(ow) to Shona H(igh). Another finding is that Shona advertisements reflect some characteristics of the Shona speech community in form. These include code-switching, slang and word- division problems. An innovation in code-switching noted in some Shona advertisements is the use of three languages, namely, English, Shona and Ndebele in one advertisement. It was also established that everything about the elements of Shona advertisements communicate. For instance, the message may be visual, tactile and olfactory. It also emerged that the Shona commercial advertisements had a presenting and a hidden agenda at the same time. To achieve this the advertisements used persuasive techniques such as advertising claims, cultural hooks and personalities as spokespersons. It was also noted that most readers of advertisements do not interpret them up to the hidden persuaders but end with the direct meaning. On the other hand the Shona advertisements that gave information such as health issues have no hidden agenda. One recommendation made is that advertisements be read and studied to raise the level of awareness about the persuasive techniques used in order to distinguish between misleading advertising and those that give useful information. Some recommendations were made for future research such as carrying out similar studies of informal Shona advertisements, advertisements by n'angas/inyangas (traditional healers), prophets and political campaigns. / African Languages / M.A. (African Languages)

The purpose of this study is to investigate the social and cultural contexts of 1QS (Serek ha-Yahad) by means of a textual study. The analysis of the text is performed in a synchronic perspective. This means that lexical choices, grammatical forms, references, topics, themes, and intertextuality are analyzed text-internally. By doing so, this study sheds new light on old questions of textual cohesion and coherence, questions that until now have been dealt with mostly from a diachronic perspective. The text analysis entails investigation in view of three interrelated dimensions of language function: ideational, interpersonal, and textual. These imply language as transmitting information, creating and sustaining relations, and functioning to organize itself into cohesive units. Although applying some of the terminology from the field of text linguistics (SFL), the focus in this study is on what a text means rather than why. This means that the semantic-pragmatic aspects of language are of foremost interest here. The analysis is performed from bottom and up, then from top down again. Words, phrases, and sentences are investigated up to the broadest linguistic level, namely, to the semantic discourse itself. With an understanding of the larger discourse at hand thanks to this analysis of textual cohesion and coherence, textual details are once again revisited and interpreted anew. In this work, 1QS is analyzed from beginning to end—chronologically, so to say. Then, at the end of each major section, the discourse is analyzed overall. Following the text analysis, conclusions of the investigations are presented. The conclusions argue that the hierarchal structure of the community and its stringent regulations are to be understood as a corrective in response to corrupt society. It is also argued that language in 1QS has a performative function. Rather than describing the way things are, it aspires to evoke the ideal society. Instead of understanding 1QS and the community mirrored in it as a deviant group with little or no contact with the surrounding world, it is then understood as a potent contribution to late Second Temple Jewish discourse concerning how to create a just society and a sanctifying cultic practice. In the final chapter, the insights gained from textual analysis of 1QS are brought into encounter with the theoretical framework posited by French historian and philosopher René Girard (1923–2015). In light of Girard’s philosophy, the hierarchal organization of the community (the Yahad) as well as its regulations can be interpreted as an effort to prevent a mimetic crisis. The function of the scapegoat in 1QS is discussed in light of Girard’s grand theory of the mechanisms of scapegoating in all societies. The study closes with the tentative hypothesis that the community in 1QS deconstructs the scapegoating mechanism by taking the role of the scapegoat upon itself.

Made available in DSpace on 2016-04-28T19:34:10Z (GMT). No. of bitstreams: 1 Renato Essenfelder.pdf: 7499597 bytes, checksum: 35e32965e0f325aee5afbe6b5d4639a0 (MD5) Previous issue date: 2006-12-06 / This research analysis a main corpus composed by the First Page of Folha de S.Paulo newspaper from October the 17th/2004. Side by side, it is enriched by a comparative corpus, formed by four other Sunday editions of the same month and year to investigate the processes of reader-inscription in the verbal and non-verbal texts from the cover of Folha. We analyze the journalistic, institutional and advertisement-related units to delineate, considering the interactions between multiple semantic fields, the profile of the Model Reader of the front page of the publication. The concept of Model Reader, that includes both the collaborative reader to whom a text is ideally written and the reader that is constructed by the text, is considered to delimit the parameters that conduct the elaboration of the texts of the cover page from Sunday editions. The Sunday edition is the most popular one (therefore of greater visibility) from the greater newspaper in daily circulation of the country. From the corpus, we conclude that the Model Reader of the publication shares certain values with the journalistic company, such as the importance of family, studies and work. Besides, it has ample domain of written Portuguese language associated, in turn, with a good educational background , and expect to see subjects considered "serious" (like politics, economy, international politics and public security) well-presented in the cover page. It also transfers to the news organization the responsibility to form his opinion on multiple subjects, and to increase his status of buyer/subscriber of Folha with philosophical content that exceeds day-after-day news. We follow, as an academic referential, authors affiliated to Discourse Analysis, Semiotics and Text Linguistics / Este trabalho parte de um corpus principal composto pela Primeira Página do jornal Folha de S.Paulo de 17 de outubro de 2004 e por um corpus de apoio de outras quatro edições dominicais do mesmo mês e ano para investigar os processos de inscrição do leitor nos textos verbal e não verbal da capa da Folha. Analisamos as unidades informativas jornalísticas, institucionais e publicitárias para delinear, no conjunto de interações de múltiplos campos semânticos, o perfil do leitor modelo da capa da publicação. O conceito de leitor modelo, que prevê tanto o leitor colaborativo a quem um texto idealmente se dirige como o leitor que é construído pelo convívio com a obra, através do próprio contato com a obra, é trabalhado de forma a delimitarmos os parâmetros que regem a elaboração dos textos da vitrine da edição dominical (a mais vendida, de maior visibilidade) do jornal de maior circulação diária do país. A partir do corpus, concluimos que o leitor modelo da publicação partilha certos valores com a empresa jornalística, como a importância da família, dos estudos e do trabalho, tem amplo domínio de língua portuguesa escrita associado, por sua vez, a uma boa escolarização , espera encontrar temas considerados sérios (política, economia, política internacional e segurança pública) bem destacados no jornal e transfere a este a responsabilidade de lhe formar opinião sobre assuntos diversos e de aumentar seu status de portador/assinante da Folha com conteúdo filosófico/reflexivo que transcende a cobertura dos fatos do dia-a-dia. Seguimos, como referencial teórico, autores filiados à Análise do Discurso, à Semiótica e à Lingüística Textual

This study sought to investigate and to record any recurring patterns in the form and communicative impact of Shona advertisements. Motivation to carry out the study came from a realisation of a growing interest in using the Shona language for advertising and the fact that very few studies have been done on Shona advertisements. For methodology, examples of Shona advertisements were qualitatively analysed using some communications and discourse analysis approaches of the speech act theory and text linguistics. A structured interview with advertising agencies randomly selected and a questionnaire on the impact of advertisements were also used. The findings of the research included that Shona was used in advertisements in order to reach out to the majority of the Zimbabwean population. In addition, Shona was also found to have been developed enough to handle formal issues like advertisements. This finding further shows that Shona advertisements reflect an instance of diglossia leakage from Shona L(ow) to Shona H(igh). Another finding is that Shona advertisements reflect some characteristics of the Shona speech community in form. These include code-switching, slang and word- division problems. An innovation in code-switching noted in some Shona advertisements is the use of three languages, namely, English, Shona and Ndebele in one advertisement. It was also established that everything about the elements of Shona advertisements communicate. For instance, the message may be visual, tactile and olfactory. It also emerged that the Shona commercial advertisements had a presenting and a hidden agenda at the same time. To achieve this the advertisements used persuasive techniques such as advertising claims, cultural hooks and personalities as spokespersons. It was also noted that most readers of advertisements do not interpret them up to the hidden persuaders but end with the direct meaning. On the other hand the Shona advertisements that gave information such as health issues have no hidden agenda. One recommendation made is that advertisements be read and studied to raise the level of awareness about the persuasive techniques used in order to distinguish between misleading advertising and those that give useful information. Some recommendations were made for future research such as carrying out similar studies of informal Shona advertisements, advertisements by n'angas/inyangas (traditional healers), prophets and political campaigns. / African Languages / M.A. (African Languages)

Includes bibliographical references (leaves 185-194) / Underpinned by the premise that any text can be studied as a translation provided it is identified as such, this study theoretically uses Descriptive Translation Studies (DTS) to investigate English-Swahili healthcare texts. The aim of the study was to: identify, describe and analyse linguistic and cultural aspects in the texts; identify, describe, and analyse translation strategies used in the texts; and describe and analyse the use of illustrations in the texts. The study made use of Kruger and Wallmach’s (1997) analytical framework. The Tertium Comparationis of the study was descriptive terms, cohesive devices, translation strategies, division of texts, illustrations, text titles, and taboo words. On the linguistic aspects, the study’s main findings were: that the English texts use more descriptive terms than the Swahili texts; Swahili texts have a higher frequency use of references because it contains a number of derivational and inflectional morphemes; substitution is sparingly used whereas ellipsis is almost non-existent in Swahili texts in spite of its presence in the source texts; additive and causal conjunctions were the most prevalent in the texts; and inasmuch as there were no significant differences in the use of lexical cohesion in the ST and TT, Swahili texts were found to be more cohesive due to the slightly higher number of lexical items. Regarding the cultural aspects, it was found that translators use euphemism in the translation of words considered taboo and this informed the conclusion that there reigns the euphemism norm in Swahili texts. It equally emerged that strategies used to overcome non-lexicalisation include: use of pure loan words, use of pure loan words preceded by explanation, use of indigenised loan words, use of omission and translation by a more general word. On the other hand, translators used strategies of substitution, use of general words, paraphrasing and cultural substitution to translate words considered taboo. In addition, the study found that illustrations are used in more less the same way both in the ST and TT save for some slight modifications that are done in order to align them with the target culture expectations. Furthermore, the study theoretically effectuated four norms: explicitation norm, explicitness norm, euphemism norm, and illustration norm / Linguistics and Modern Languages / D. Litt.et Phil. (Linguistics)

This work highlights specific lexical items that have become racialized in specific contextual applications and tests how these words are cognitively processed. This work presents the results of a visual world (Huettig et al 2011) eye-tracking study designed to determine the perception and application of racialized (Coates 2011) adjectives. To objectively select the racialized adjectives used, I developed a corpus comprised of popular media sources, designed specifically to suit my research question. I collected publications from digital media sources such as Sports Illustrated, USA Today, and Fortune by scraping articles featuring specific search terms from their websites. This experiment seeks to aid in the demarcation of socially salient groups whose application of racialized adjectives to racialized images is near instantaneous, or at least less questioned. As we view growing social movements which revolve around the significant marks unconscious assumptions leave on American society, revealing how and where these lexical assignments arise and thrive allows us to interrogate the forces which build and reify such biases. Future research should attempt to address the harmful semiotics these lexical choices sustain.