This thesis explores how to design for the visually impaired. During the course of work, a literature study and interviews with blind and visually impaired people were conducted. The objective was to investigate what contextual information is wanted in new and unfamiliar spaces outside their home. The interviews also explored how they experience digital tools they are using today and what they think of the possibilities of voice and other user interfaces. The main finding from the study is that there are indications that multimodal interfaces are preferred. The interface should combine voice, haptic and graphics since the participants wanted to interact in different ways depending on functionality and context. Three main problem areas were identified, navigation, public transportation and shopping. Another result was that when developing for the visually impaired it should always be tested on people with a wide variation of vision loss to find the correct contextual information.

Redan 1899 skrev Woodworth om iakttagelser av effekten av visuell feedback på rörelser. Sedan dess har ett stort antal studier berört ämnet och studerat effekterna de medför. Denna studie anser att det finns brister i kunskapen om visuell feedbacks effekter inom vardaglig användning. Genom att låta deltagare använda och utvärdera instanser av en bokningsplattform för biljetter till ett event har studien observerat användarens upplevelse och effektivitet under processen. Den insamlade datan analyserades via variansanalys men lyckas inte avfärda nollhypotesen. Studiens resultat visade ingen korrelation mellan närvaron av visuell feedback på hover-funktionen och användarens effektivitet och upplevelse. Resultatet påvisar dock ett behov av vidare undersöka området. Utöver det diskuteras metodologi vid studier av användarens upplevelse och forskning inom visuell feedback.

Tillgänglighet på webben är ett fenomen som blivit allt mer uppmärksammat på senare tid, i synnerhet för myndigheter, i och med nya lagar och internationella standarder. Begreppet innebär att personer med funktionsnedsättningar ska kunna uppfatta, förstå, navigera och interagera med webben. Resultatet av denna studie visar dock på att även språk kan ses som en del av arbetet med tillgänglighet. Den ökade uppmärksamheten till trots har det visat sig att det i dagsläget finns många webbplatser med bristande tillgänglighet. Vissa av dessa brister går att koppla till hur man arbetar med tillgänglighet och de problem och utmaningar som finns i detta arbete, något som denna studie har syftat att undersöka. Studien har genomförts i en kvalitativ och tolkande anda genom en fallstudie på Migrationsverket som är en av 22 så kallade strategiska myndigheter med ett särskilt ansvar i funktionshinderspolitiken. Insamlingen av det empiriska materialet har gjorts med hjälp av sex intervjuer av fem olika respondenter med ett uttalat tillgänglighetsansvar hos fallorganisationen. Det empiriska materialet har sedan jämförts och relaterats till tidigare forskning för att skapa ett trovärdigt resultat och för att möjliggöra generella slutsatser. Resultatet av studien visar att riktlinjer, användarinvolvering och tekniska hjälpmedel är vanliga komponenter i arbetet med tillgänglighet och att språk bör inkluderas som en del av tillgänglighet. Studien redogör även för att myndigheter kan ställas inför problem och utmaningar i tillgänglighetsarbetet i form av bristande attityd, bristande kompetens, bristande stöd från ledningen, otillräckliga verktyg, otillräckliga standardriktlinjer, komplicerad användarinvolvering, offentlig upphandling samt föråldrade system. / Web accessibility is a phenomenon that recently has drawn a lot of attention, particularly for governments, with enforcement of new laws and international standards. The term Web accessibility is about how people with disabilities are able to perceive, understand, navigate and interact with the web. The results of this study, however, show that language also can be a part of web accessibility. Even though the attention has increased, it has been shown that lots of websites suffer from poor accessibility. Some of these deficiencies can relate to how people work with web accessibility and the problems and challenges this work face, which is something this study has aimed to investigate.   The study has been conducted in a qualitative interpretive spirit with a case study at Migrationsverket, which is one of 22 so called strategic governments in Sweden with a special responsibility towards disability politics. The data has been gathered through six interviews with five different people with responsibility towards web accessibility within the studied organisation. The empirical data were then compared with previous research in the area in order to achieve a credible result and enable general conclusions.   The results of the study highlights guidelines, user involvement and technical tools as common components in the process of working with web accessibility and that language should be included as a part of web accessibility. The study also emphasizes that governments can bump into problems and challenges in this process in the form of lack of attitude, lack of competence, lack of managerial support, inadequate tools, inadequate standard guidelines, complicated user involvement, government procurement and out dated systems.

What transportation means corporations choose for satisfying their mobility needs may have an essential impact on the environment. Choosing environmental friendly, alternatives such as battery driven light electric vehicles, would mean drastically contributing to a more sustainable environment. Meanwhile as carsharing solutions, continuously rise in popularity together with other sharing economy business models so do their possibilities to satisfy the mobility needs for corporations either by them implementing their own carsharing service or by investing on external services offered by established carsharing operators. This thesis has investigated and designed for a Zbee based corporate carsharing service, to be used between the affiliates of Vinngroup in Gothenburg. A Zbee is a light electric three-wheeled vehicle. Based on user-centred service design methods, methods suggested for sharing economy solutions, as well as user experience design methods, this thesis identified that users have different individualistic needs in a workplace and prior experiences that affects how they will use the service.In order to satisfy these different needs, it was found, the system needs to provide real-time vehicle and scheduling information for ensuring the users vehicle availability and service reliability, being one of the first requirement from the users. Further the service should provide users with functions that help users through the different use phases that were identified during this work. The findings found were then presented visually by designing mobile application prototypes and testing them on participants iteratively. The final set of prototypes was further evaluated by using the System Usability Scale, an effective and popular tool for measuring the usability of products and services. This evaluation gave the scores 77.5, 92.5, 90, 87.5 and 72.5, thus this giving a mean-value of 84 and a median of 87.5. All these scores suggests the prototype has high usability.

Det första mekaniska låset dateras till ungefär 4000 år sedan. Sedan dess har lås kommit att bli en allt mer central part av våra dagliga liv. Vad som i början skapades för att säkra skatter och hem utvecklades till att säkra mobiltelefoner, datasystem och kreditkort. Tillsammans med den digitala revolutionen kom ny teknologi och nya möjligheter. En av de möjligheterna är Internet of Things, vilket erbjuder användare att numera låsa up en dörr via sin mobiltelefon. Detta examensarbetet studerar användarupplevelsen och mänsklig respons av modaliteter i samband med en digital låslösning och hur design kan användas för att få användarna att känna sig säkra och trygga. Precis som intentionen var för 4000 år sedan. Resultatet blev en designutveckling av gränssnittet i en digital låslösning, som en adderad funktion till den befintliga produkten. Arbetet resulterade i en utveckling av deras produkt med en multimodal lösning som fokuserade på att öka den upplevda säkerheten.

This study aimed to evaluate how a website can be improved for a better user experience. The website this study evaluates belongs to a hair salon, which at the time of the study had a design that did not match the appearance of the salon. The problem was that the website did not justify the business of the salon. By using both qualitative and quantitative methods user needs and preferences could be identified to develop a prototype of a new website. The quantitative method used was a survey which provided answers about functionality and preferences. The qualitative method was a Think Aloud test, which was performed in the hair salon, the users were asked to talk about the atmosphere in the salon and compare it to the atmosphere of the website. With the data gathered through these methods we could compile a result and an analysis, which was used to develop a prototype. We found that users tend to value basic information about the hair salon in combination with factors which increase recognition and credibility. The empirical data on functionality and customer experience of the salon allowed us to develop a prototype that meetsuser needs. The aim of the prototype is to reflect the design of the salon on the web.

The aim of this thesis is to describe in detail the current ways of optimizing websites for search engines (SEO) and to apply them in a broader marketing strategy of italian restaurant La Casa Degli Amici. The thesis presents evidence about the importance of SEO for marketing and can be used as a template for optimizing you own website. This thesis is divided into two main parts - theoretical and practical. The theoretical part explains the concepts used in the design and implementation of the practical part. The theoretical part considers 3 main subjects - search engine, users and SEO which represents website creation and optimization. This thesis describes the history of search engines and the way search engines analyze and evaluate a website. It also describes user search strategies and the way users read the search results. In the SEO section we show its advantages, brief history, SEO strategies and description of techniques and tools that can be used for SEO. In the practical part we put together a marketing strategy which consists of website creation, implementation of selected SEO techniques and social network marketing. Implementation of the marketing strategy is evaluated on data obtained during the period between 1. 8. 2016 and 31. 11. 2016. Owner of the restaurant has provided data on sales which were used for overall evaluation of implemented marketing strategy.

The aim of this thesis is to create a responsive front-end part of the mobile controller for applications on the interactive screens using modern frontend technologies. The theoretical chapters introduce to the readers the basic principles of accessibility and usability, including testing tools, which can be used for checking these principles. The aim of the practical part is to create a concise guide of front-end modern tools and technologies such as front-end frameworks, CSS preprocessors and tools for automating tasks on the front-end. In the practical part are these described tools and technologies used to create a mobile controller.

This thesis is aimed to evaluate if the current SaaS market is able to meet functional re-quirements of web design in order to appropriately support web design's activities. The theoretical part introduces the web design model which describes web design's functional requirements. The next section presents a research concept that describes model assessment (i.e. solutions delivered as SaaS that support web design) and evaluation process. The results show that the current SaaS market is able to meet the requirements of web design in areas where SaaS solutions are able to provide an essential added value to customers in comparison to on-premise software.

Introduction – Confirmshaming is a dark pattern that seeks to shame users into acting differently than they normally would. Purpose – The purpose of his study was to determine if and to what extent confirmshaming influences users to stay subscribed, and through this understand how confirmshaming impacts the user experience and thereby the perception of the companies that utilise it. Method – The method of choice was a qualitative case study that subjected participants to confirmshaming in an unsubscription process through a user test, followed by semi‑structured interviews in order to understand the participants’ behaviour and thoughts after they had been a victim of the tactic. Findings – As a result of the study, we found that confirmshaming during unsubscription processes is an ineffective strategy. A majority of users perceive the companies that employ it in a negative fashion and regard them as unprofessional and desperate. This implicates that confirmshaming in unsubscription processes is a loss-loss situation for both users and companies and should not be used. Limitations – This research was solely a qualitative study that focused on a small group of people. The results cannot be generalised to the general public and should instead be viewed as an introduction to the implications of confirmshaming. Further, the study was limited to the user experience and we did not measure how frequently occurring the phenomenon is.