Shakespeare's vast cultural capital does not often translate easily to financial capital.Whether those who invest in Shakespeare seek financial, educational, or cultural gain, anunderstanding of capital conversion as it relates to Shakespeare industries can inform decisionsand clarify goals. After clarifying and delineating what we have and know of Shakespeare before1616 and what has been created by culture regarding him after 1616, we label the latterShakesaltation, then seek the key to converting his cultural capital to financial capital. ApplyingPierre Bourdieu's states of cultural capital to the Shakespeare industry illustrates why manyinvestments fail, few succeed, and why: cultural capital must be in its institutionalized state inorder to be convertible to profit. Juxtaposing three case studies of Shakespeare industries (Film,Cultural Destination Tourism, and the Bard Branding practice in various industries), analyzedusing Bourdieu, confirms that Shakesaltation — the ideals and myths that have been createdaround Shakespeare beyond his death — are the key to profiting from Shakespeare.

This research analyses the influence of the power of a name, particularly on Zulu speaking people in South Africa. It further analyses the effect of names in other Nguni speaking communities in this country. On a wider scale it also looks at the power and the influence of names given to people of other countries on the African continent. The research primarily investigates the effects of the power of a name on the life of a black person. A name could actually lure a person to enact its meaning. For instance, the name uBagangile could influence the bearer of the name to be generally naughty or if not so, relatives around her might act naughty in different ways. It is pointed out that the act of name-giving with concomitant power vested in a name originates from God. The bearer was expected to act out the meaning of his/her name. God's power hidden in the name would constrain an individual to behave in a certain way within his/her community. The research points out that a name is not only a label that helps in the identification of an individual or an entity. A name is something that is multi-functional. First it becomes a label, a descriptive tool that may refer to a person's body structure. It is possible that a name may divulge a situation in which the person was born. Most importantly, it has the power to make the bearer become what the name means. Usually names carry one of the above accounts. If the name was chosen by an insightful name giver it may carry more than one of the above qualities. During the years of oppression before the advent of democracy in South Africa in 1994, community members made extensive use of names from the languages of the white oppressors. White names had an impact on the lives of bearers, because of the meanings and contexts associated with them. / African Languages / D.Litt. et Phil. (African Languages)

Syntheiströrelsen (The Syntheist Movement) kan förstås som en konsekvens av individualismens framfart, kommersialism, globalisering och framväxten av IT-samhället. Syntheiströrelsen strävar efter att återupprätta en kollektiv gemenskap de upplever gått förlorad genom att själva skapa ny religion relevant för samtiden och framtiden. Benämningen deriveras från grekiska – syntheos, den skapade guden. Med avstamp i Den mediterande dalahästen: Religion på nya arenor i samtidens Sverige (Frisk & Åkerbäck 2013) för uppsatsen ett resonemang kring hur Syntheiströrelsen kan förstås utifrån teorier om samtida religion och religiositet. Syntheiströrelsen förklaras mot bakgrund av en mindre intervjustudie med tongivande medlemmar i stockholmsförsamlingen samt undersökning av näraliggande material.

This research analyses the influence of the power of a name, particularly on Zulu speaking people in South Africa. It further analyses the effect of names in other Nguni speaking communities in this country. On a wider scale it also looks at the power and the influence of names given to people of other countries on the African continent. The research primarily investigates the effects of the power of a name on the life of a black person. A name could actually lure a person to enact its meaning. For instance, the name uBagangile could influence the bearer of the name to be generally naughty or if not so, relatives around her might act naughty in different ways. It is pointed out that the act of name-giving with concomitant power vested in a name originates from God. The bearer was expected to act out the meaning of his/her name. God's power hidden in the name would constrain an individual to behave in a certain way within his/her community. The research points out that a name is not only a label that helps in the identification of an individual or an entity. A name is something that is multi-functional. First it becomes a label, a descriptive tool that may refer to a person's body structure. It is possible that a name may divulge a situation in which the person was born. Most importantly, it has the power to make the bearer become what the name means. Usually names carry one of the above accounts. If the name was chosen by an insightful name giver it may carry more than one of the above qualities. During the years of oppression before the advent of democracy in South Africa in 1994, community members made extensive use of names from the languages of the white oppressors. White names had an impact on the lives of bearers, because of the meanings and contexts associated with them. / African Languages / D.Litt. et Phil. (African Languages)

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«Building Blocks: Children’s Literature and the Formation of a Nation, 1750-1825» examine la façon dont la littérature pour enfants imprègne les jeunes lecteurs avec un sens de nationalisme et d'identité nationale à travers la compréhension des espaces et des relations spatiales. La thèse étudie les œuvres d’enfants par Thomas Day, Sarah Fielding, Mary Wollstonecraft, Richard Lovell et Maria Edgeworth, Charles et Mary Lamb, Sarah Trimmer, Lucy Peacock, Priscilla Wakefield, John Aikin, et Anna Laetitia Barbauld. Les différents sujets thématiques reflètent la façon dont les frontières entre les dimensions extérieures et intérieures, entre le monde physique et le domaine psychologique, sont floues. En s'appuyant sur les travaux de penseurs éducatifs, John Locke et Jean-Jacques Rousseau, les écritures pour les enfants soulignent l'importance des expériences sensorielles qui informent l’évolution interne des individus. En retour, la projection de l'imagination et l'investissement des sentiments aident à former la manière dont les gens interagissent avec le monde matériel et les uns envers les autres afin de former une nation. En utilisant une approche Foucaldienne, cette thèse montre comment la discipline est inculquée chez les enfants et les transforme en sujets réglementés. Grâce à des confessions et des discours, les enfants souscrivent à la notion de surveillance et de transparence tandis que l'appréciation de l'opinion publique encourage la pratique de la maîtrise de soi. Les enfants deviennent non seulement des ébauches, sensibles à des impressions, mais des corps d'écriture lisibles. Les valeurs et les normes de la société sont internalisées pendant que les enfants deviennent une partie intégrale du système qu'ils adoptent. L'importance de la visibilité est également soulignée dans la popularité du système de Linné qui met l'accent sur l'observation et la catégorisation. L'histoire naturelle dans la littérature enfantine renforce la structure hiérarchique de la société, ce qui souligne la nécessité de respecter les limites de classes et de jouer des rôles individuels pour le bien-être de la collectivité. Les connotations religieuses dans l'histoire naturelle peuvent sembler justifier l'inégalité des classes, mais elles diffusent aussi des messages de charité, de bienveillance et d'empathie, offrant une alternative ou une forme d’identité nationale «féminine» qui est en contraste avec le militarisme et le nationalisme patricien. La seconde moitié de la thèse examine comment la théorie des « communautés imaginées » de Benedict Anderson devient une possibilité à travers le développement du goût national et une compréhension de l'interconnexion entre les individus. Le personnage du barde pointe à la centralité de l'esprit communautaire dans l'identité nationale. Parallèlement à la commercialisation croissante de produits culturels et nationaux durant cette période, on retrouve l’augmentation de l’attachement affectif envers les objets et la nécessité de découvrir l'authentique dans la pratique de la réflexion critique. La propriété est redéfinie à travers la question des «vrais» droits de propriété et devient partagée dans l'imaginaire commun. Des cartes disséquées enseignent aux enfants comment visualiser des espaces et des frontières et conceptualisent la place de l’individu dans la société. Les enfants apprennent que des actions disparates effectuées dans la sphère domestique ont des répercussions plus importantes dans le domaine public de la nation. / “Building Blocks: Children’s Literature and the Formation of a Nation, 1750-1825” examines how children’s literature imbues young readers with a sense of nationalism and national identity through the understanding of spaces and spatial relationships. The thesis studies various children’s works by Thomas Day, Sarah Fielding, Mary Wollstonecraft, Richard Lovell and Maria Edgeworth, Charles and Mary Lamb, Sarah Trimmer, Lucy Peacock, Priscilla Wakefield, John Aikin, and Anna Laetitia Barbauld. The various thematic subjects utilised reflect how boundaries between the exterior and interior dimensions, between the physical world and the psychological realm, are blurred. Drawing from the works of educational thinkers, John Locke and Jean-Jacques Rousseau, writings for children highlight the importance of sensory experiences, which inform the internal developments of individuals. In return, the projection of imagination and the investment of feelings help shape the way people interact with the material world and with one another to form a nation. Using a Foucauldian approach, this thesis shows how discipline is instilled in children, turning them into regulated subjects. Through confessions and discourse, children subscribe to the notion of surveillance and transparency while an appreciation of public opinion further encourages the practice of self-control. Children become not only blank slates, susceptible to impressions, but readable bodies of writing. The values and norms of society are internalised, as children become part of the system that they adopt. The significance of visibility is also underscored in the popularity of the Linnaean system, which emphasises close observation and categorisation. Natural history in children’s literature reinforces the hierarchical structure of society, underscoring the need to respect class boundaries and perform individual roles for the wellbeing of the collective. The religious connotations in natural history may seem to justify class inequality; however, they also disseminate messages of charity, benevolence, and empathy, offering an alternative or “feminine” form of national identity that stands in contrast with militarism and patricianism. The second half of the thesis looks at how Benedict Anderson’s “imagined communities” becomes a possibility through the development of national taste and an understanding of the interconnection between individuals. The figure of the bard points to the centrality of communal spirit in national identity. Alongside the growing commercialisation of cultural and national products in the period were increasing emotional attachments to objects and the necessity in discovering the authentic in the practise of critical reflection. Property is redefined in the question of “true” ownership and becomes shared in the communal imagination. Dissected maps teach children how to visualise spaces and boundaries and conceptualise one’s place within society. Children learn that disparate actions performed in the domestic sphere have larger implications in the public realm of the nation.

Die Arbeit untersucht Differenzdiskurse zu zwei historischen sozialen Identitäten im Manden (Westafrika) anhand mündlich und schriftlich tradierter Texte unterschiedlicher Sprachen (Bambara, Französisch, Deutsch, Englisch) und Genres (Reisebericht, Preislied (fasa), Epos (maana), Roman, Märchen (nsiirin), Lied (donkili)), die zwischen dem 14. bis 21. Jahrhundert erschienen sind. Die Differenz von horon, dem Edlen, Freien und jeli, dem 'Handhaber des Wortes' wird dabei höchst unterschiedlich als komplexer Beziehungsmodus diskursiv und performativ hervorgebracht und gestaltet. Als uneigentliche Differenz bildet sie sich unter der Prämisse des Schamprinzips vor allem entlang der jeweils vorgenommenen Zuschreibungen von freigiebigem Renommee-Suchenden und erbittendem Panegyriker. Die analysierten Texte, die den Zeitraum von Beginn des mittelalterlichen Mali-Reiches bis Mitte des 20. Jahrhunderts als intradiegetisches Setting haben, verhandeln die Differenz entsprechend spezifischer Wirkungsintentionen von einer Außenseiter-Perspektive, z.T. zur Legitimation kolonialer Absichten oder von einer Insider-Perspektive aus, um, teils politisch motiviert, das eigene kulturelle Erbe zu valorisieren oder auch um (historische) Mißstände anzuprangern. Dabei wird die Differenz von jeli und hↄrↄn unterschiedlich ausgestaltet, mit dem horon als Helden (ŋana, cεfarin), König (mansa, faama), Gastgeber (jatigi) und dem jeli als Meisterredner/sänger (ŋaara), Reputations-Verantwortlichen, Klienten des jatigi. Literatur wie Differenz wird als rhetorischer Ort kreativer Verhandlungen, strategischer (Neu)schöpfungen betrachtet, durch welche die jeweiligen Akteure spezifische Interessen verfolgen und damit variabel an Diskursen und damit an Wirklichkeiten mitgestalten. Jeli und horon verändern sich als literarische Konstruktion in Abhängigkeit von ästhetischen und ideologischen Strategien. / The present work examines discourses of difference about two historical social identities in Manden (West Africa) using oral and written literary texts of different languages (Bambara, French, German, English) and genres (travelogue, praise song (fasa), epic (maana), novel, fairy tale, song (dↄnkili)), published between the 14th to the 21st century. The difference between horon, the noble, the free, and jeli, the 'handler of the word', is produced and shaped in a highly differentiated way as a complex mode of relation(ship) in a discursive and performative manner. As an improper difference it is formed under the premise of the principle of shame, especially along the attributions made between the generous rewards seeker and the panegyrical requester. The analysed texts, which have the period from the beginning of the medieval Mali empire to the middle of the 20th century as an intradiegetic setting, negotiate the difference according to specific intended effects from an outsider perspective, eg. for purposes of legitimacy of colonial intentions or from an insider perspective, partly politically motivated, in order to valorise one's own cultural heritage or to denounce (historical) grievances. The difference between jeli and hↄrↄn appears in varying ways, with the horon as hero (ŋana, cεfarin), king (mansa, faama), host (jatigi) and the jeli as master-singer/-orator (ŋaara), reputational entrepreneur, client of a jatigi. Literature and Difference are considered both as a rhetorical place of creative negotiation, of strategic (re)creation, through which the respective actors pursue specific interests and thereby participate in shaping discourses and thus realities. The jeli, who is at the same time performer, narrator and protagonist of many narratives, and the horon, determined by his status and his ethos, change as a literary construction depending on aesthetic and ideological strategies.

In recent years, generative AI has made significant strides, likely leaving an irreversible mark on contemporary society. The launch of OpenAI's ChatGPT 3.5 in 2022 manifested the greatness of the innovative technology, highlighting its performance and accessibility. This has led to a demand for implementation solutions across various industries and companies eager to leverage these new opportunities generative AI brings. This thesis explores the common operational challenges faced by a small-scale Tech Enterprise and, with these challenges identified, examines the opportunities that contemporary generative AI solutions may offer. Furthermore, the thesis investigates what type of generative technology is suitable for adoption and how it can be implemented responsibly and sustainably. The authors approach this topic through 14 interviews involving several AI researchers and the employees and executives of a small-scale Tech Enterprise, which served as a case company, combined with a literature review.  The information was processed using multiple inductive thematic analyses to establish a solid foundation for the investigation, which led to the development of a Proof of Concept. The findings and conclusions of the authors emphasize the high relevance of having a clear purpose for the implementation of generative technology. Moreover, the authors predict that a sustainable and responsible implementation can create the conditions necessary for the specified small-scale company to grow.  When the authors investigated potential operational challenges at the case company it was made clear that the most significant issue arose from unstructured and partially absent documentation. The conclusion reached by the authors is that a data management system powered by a Retrieval model in a LLM presents a potential path forward for significant value creation, as this solution enables data retrieval functionality from unstructured project data and also mitigates a major inherent issue with the technology, namely, hallucinations. Furthermore, in terms of implementation circumstances, both empirical and theoretical findings suggest that responsible use of generative technology requires training; hence, the authors have developed an educational framework named "KLART".  Moving forward, the authors describe that sustainable implementation necessitates transparent systems, as this increases understanding, which in turn affects trust and secure use. The findings also indicate that sustainability is strongly linked to the user-friendliness of the AI service, leading the authors to emphasize the importance of HCD while developing and maintaining AI services. Finally, the authors argue for the value of automation, as it allows for continuous data and system updates that potentially can reduce maintenance.  In summary, this thesis aims to contribute to an understanding of how small-scale Tech Enterprises can implement generative AI technology sustainably to enhance their competitive edge through innovation and data-driven decision-making.