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In Deutschland und den USA engagiert sich die unternehmerische Philanthropie zunehmend in der Allgemeinbildung, während der letzten Dekade vor allem in den „MINT“ und den „STEM“ Fächern. Hierzu gibt es bisher kaum systematische Studien. Diese vergleichende Arbeit untersucht, warum und wie sich Unternehmen in diesen Bereichen engagieren, und wie sich ihre Rolle in der Bildung verändert. Die Studie beruht auf einer historischen Analyse der Rolle von Unternehmen in der Bildung seit 1945 und auf Interviews mit Experten aus dem MINT- und STEM-Bereich. Die wichtigsten Befunde der Studie sind: (1) Zuvor überwiegend in der dualen Bildung aktiv, begannen deutsche Unternehmen in den frühen 2000er Jahren u.a. als Reaktion auf den PISA-Schock, sich philanthropisch in der allgemeinen Schulbildung zu engagieren. (2) Unternehmerische Philanthropie führten die MINT und STEM Bildungsbewegung an. Aufgrund ihrer etablierten, gut vernetzten und vielfach finanzkräftigeren Stiftungen gelang es US-amerikanischen Unternehmen besser als deutschen, das Thema ins öffentliche Bewusstsein zu rücken, Ressourcen zu erschließen und Änderungen in der Bildungspolitik zu erwirken. (3) Unternehmen und deren Stiftungen wurden in erster Linie durch Entwicklungen auf dem Arbeitsmarkt, langfristige ökonomische Überlegungen und die Notwendigkeit zur Innovation motiviert, sich zu engagieren; aufgrund unterschiedlicher demographischer Aspekte und Entwicklungen in der Bildung fanden sich Unterschiede zwischen den beiden Ländern. (4) In Deutschland und den USA agiert die unternehmerische Philanthropie zunehmend strategisch, d.h. sie handelt ergebnisorientiert und achtet auf Skalierbarkeit ihrer Aktivitäten. Dies hat das Engagement von Unternehmen in der Bildungspolitik verstärkt und die Anforderung der Wirtschaft in den Fokus gerückt. Manche US-amerikanische Unternehmen haben begonnen, Berufsbildungswege zu schaffen, was bisher nicht die Regel war. / Corporate philanthropy is active in K-12 education in Germany and the U.S. but there is minimal research about it. Over the last decade corporate philanthropic actors in both countries have become active in STEM* education (in Germany, MINT). This comparative study is about why and how they decided to invest in these initiatives and how that is tied to their traditional roles in education. It leans on the history of company involvement in education since 1945 and on interviews with experts active in the STEM and MINT education scenes. The main findings are: (1) As a result of the PISA shock and other factors, German companies that traditionally engaged only in vocational education have become active in general K-12 education. (2) Corporate philanthropy led the STEM and MINT education movements. However, U.S. companies and their foundations, with decades of philanthropic experiences and networks in education, were more successful in raising awareness, organizing resources, and achieving policy changes at the federal level. (3) Companies and their foundations were driven to invest in STEM and MINT education largely by workforce, long-term innovation, and economic concerns but there were key differences because of the differing demographic and education trends in the two countries. (4) In the U.S. and Germany, corporate philanthropy is attempting to be more strategic. This has resulted in a focus on outcome-based measurements and scalability but has also led to more investments in nonprofit and policy organizations instead of schools or their booster clubs. It has also resulted in corporate philanthropy better aligning with company competencies and needs, which made STEM and MINT ideal. In the case of the U.S., this has also resulted in some companies creating vocational programs, an area of education most companies avoided in the past. *STEM= Science, Technology, Engineering, and Math MINT= Mathematik, Informatik, Naturwissenschaften und Technik

Weltweit sind immer mehr Unternehmensgründer Migranten. Ihre Gründungsaktivitäten werden mit den individuellen Ressourcen der Migranten und den Möglichkeiten in den Zielregionen erklärt (vgl. z.B. „Mixed-Embeddedness“-Ansatz von Kloosterman et al. 1999). Zu den Ressourcen zählen das Humankapital sowie das soziale und ökonomische Kapital. Veränderte Nachfragestrukturen, rechtliche, institutionelle und technologische Rahmenbedingungen sowie Entwicklungen auf den Arbeits- und Immobilienmärkten im Zielland beeinflussen ferner die Chancen für Migrantengründungen. Auffällig ist, dass transnationale Kompetenzen (Koehen und Rosenau 2002), wie z.B. Mehrsprachigkeit oder das Wissen über mindestens zwei länderübergreifende Kontexte nicht mit zu den individuellen Ressourcen gerechnet werden. So können Akteure, die unterschiedliche kulturelle Deutungsschemata kennen, z.B. bei Geschäftsverhandlungen Bedeutungsgleichheit mit unterschiedlichen Geschäftspartnern herstellen (Pütz 2004, 28). Ziel der Arbeit ist, die Bedeutung transnationaler Kompetenzen für unternehmerisches Handeln in Bezug auf die Entdeckung von Gründungsideen und die Entwicklung von Marktbearbeitungsstrategien herauszustellen und dadurch eine weitere Determinante zur Erklärung der Struktur von Migrantenökonomien zu identifizieren. Der theoretische Teil der Arbeit befasste sich mit der Rolle transnationaler Kompetenzen für die Selbstständigkeit. Die Auswertung 54 problemzentrierter Interviews mit Selbstständigen mit türkischem Migrationshintergrund zeigte, dass transnationale Kompetenzen vor allem für hochqualifizierte Migranten der zweiten Generation in wissensintensiven Dienstleistungsbranchen eine Ressource für ihre Selbstständigkeit darstellen. Sie können zwischen diversen Marktbearbeitungsstrategien wählen und heterogene lokale, nationale und transnationale Netzwerke aufbauen, die sie wiederum dazu befähigen, eine unbediente Nachfrage aufzudecken und spezielle Dienste anzubieten. / The number of entrepreneurs in Germany is expected to decrease by more than half a million within the next 40 years (Deutscher Industrie- und Handelskammertag 2008). Experts propose that migrants may be able to secure the business founding sector in the future. Today already more migrants with foreign nationality found businesses than Germans without a history in migration (Statistisches Bundesamt 2012b). The Research field of Migrant Entrepreneurship explains that some of the reasons for the increase in self-employment among migrants are difficulties in finding jobs, and struggle with legal conditions in the receiving country, as well as business opportunities due to migrant resources (e.g. “co-ethnic” support networks, see Waldinger et al. 1990). Surprisingly, individual transnational competences (Koehn and Rosenau 2002) as multilingualism and the knowledge of diverse cultural contexts are often overlooked. I assume that these competences have an impact on creativity, the exploration of market opportunities and the development of business strategies. Moreover they foster the chance to set up diverse local, national or transnational networks. In the first part of this thesis a summary of former and recent concepts to explain migrant entrepreneurship is presented. The next part deals with the definition of transnational competences (Koehn and Rosenau 2002). Afterwards I raise the question how to gain these competences and what impact they might have for the motivation of getting self-employed. The analysis of 54 structured interviews with self-employed workers of Turkish origin in different sectors in Hamburg shows that transnational competences are indeed advantageous, especially to second generation migrants in the knowledge intensive service industry (i.e. legal and health-care consultation). They develop innovative founding ideas and they can choose between diverse market strategies due to their special competencies and transnational networks.

1 online resource (viii, 155 leaves) / This study explores the ways in which female entrepreneurs in Zambia and South Africa use their cellular phones, as well as their interests and needs in using this technology. The findings in this study are therefore crucial to the body of knowledge on programmes that seek to uplift women's lives through the deployment of ICTs, since current policies do not make full provision for the use of mobile phones in female entrepreneurship. Information on female entrepreneurs and cellular phones was collected in the literature review. The scrutiny of various literature sources and the analysis of the responses from the interviews with the female entrepreneurs were carried out to arrive at answers to the following research questions: 1. Can telecommunications (specifically, cellular phones) increase the participation of women in the economy? 2. What are the consumer habits of female entrepreneur cellular phone users in Zambia and South Africa? 3. Are the communication needs of business women in Zambia and South Africa adequately met? 4. What are the obstacles that female entrepreneurs in Zambia and South Africa face in the use of cellular phones? 5. What are the similarities and differences in the consumer habits of female entrepreneur cellular phone users in Zambia and South Africa? In order to gather information on the consumer habits of female entrepreneurs in Zambia and South Africa, a survey was conducted of 100 female entrepreneurs. The female entrepreneurs identified in this survey consist of female business owners with no more than 50 employees each, from Gauteng Province in South Africa, and Lusaka Province in Zambia. The female entrepreneurs were identified through the accidental sampling technique, and a structured questionnaire was used to collect information from them. The findings of the investigation reveal that cellular phones have the potential to increase the participation of women in mainstream economic activity, since they are a useful means of communication that allow women from diverse backgrounds to communicate easily for both business and social purposes. Accordingly, national policy-makers in South Africa and Zambia need to investigate further the potential of using cellular phone or similar technology to empower small-scale businesswomen. The investigation also shows that the cellular phone consumer habits of female entrepreneurs in Zambia and South Africa differ when it comes to using cellular phones for business and social communication purposes. More Zambian women indicated that they use their cellular phones in business operations, while South African women showed a tendency to use their phones more for social purposes. The results of this investigation further illustrate that despite the importance in value which the mobile phone has for women entrepreneurs in both Zambia and South Africa, the communication needs of women's entrepreneurship are not adequately met. The main obstacles in meeting the communication needs of female entrepreneurs in Zambia and South Africa are inadequate network coverage and high prices. The study shows that a number of women (52,2%) indicated that they are inhibited from effective communication services and therefore resort to borrowing other people's mobile phones. The lack of empirical studies on the use of telecommunications by female entrepreneurs in both Zambia and South Africa attests to the fact that women's entrepreneurship is still an area that requires in-depth investigation. If various development efforts are to meet their targets, clearly the area of women's entrepreneurship and how various ICTs such as cellular phones are used therein needs urgent investigation. / Communication Sciences / M. A. (International Communication)

This study was undertaken to investigate the motivation, intention, self-efficacy, culture, business support,entrepreneurial orientation and business performance of South African and immigrant entrepreneurs in small and medium enterprises (SMEs) in Gauteng province. The performance of the SMEs was investigated, and the reasons and gaps that have led to the assumed low competitive ranking and poor performance of South African entrepreneurs compared to immigrant entrepreneurs were analysed. A structured research instrument (questionnaire) was used to collect data through interviews and a self-administered survey. A total of 466 questionnaires out of 500 questionnaires that had been distributed to respondents by six fieldworkers were returned (93.2%) for analysis.A number of hypotheses were postulated to address the study aims and the collected data were analysed to answer the hypotheses. The results of the study showed a significant correlation between motivation and business performance (a motivated entrepreneur is more likely to succeed in business than an unmotivated entrepreneur) and a significant positive correlation between culture and motivation to start a business (a culture that is supportive of entrepreneurial activities, lowuncertainty avoidance, high individualism and lowpower distance relates positively to a high level of entrepreneurial self-efficacy).The results also showed a significant difference between the mean values of business performance and the education of the owner. It is suggested that the government creates a favourable climate to allow entrepreneurs to release their potential. The government can help by making complex legislation easier for start-ups and reducing the tax burden on new entrepreneurs. / Business Management / D. Comm. (Business Management)

Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB. Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour. Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand. Internal brand building is done primarily to employees through various recurrent trainings and meetings, with the purpose to create behaviour consistent with the brand values. However, there is a lack of communication since staff did not correctly perceive and understand the actual brand values. This results in that staff identify with incorrect values, which means that they have a brand citizenship behaviour that is not consistent with the brand values. / Syfte: Syftet med studien är att undersöka hur ett företag med ett gemensamt varumärke uppfattas som enhetligt, samt hur de använder intern varumärkesuppbyggnad för att förena olika konkurrerande aktörer under ett varumärke. Syftet är således att undersöka hur personalen med hjälp av intern varumärkesuppbyggnad, uppfattar och identifierar sig med det gemensamma varumärkets värden. Metod: En metodtriangulering genomfördes på Nordiska Kompaniet i Stockholm. Kvantitativ data gavs genom en enkätundersökning med anställda kombinerat med två observationer. Kvalitativa ansatsen var genom en e-post intervju med ansvarig chef för PR och digitala kanaler på NK AB. Teori: Studien har använt följande teorier; Destinationsmarknadsföring, företagsvarumärke, intern varumärkesuppbyggnad, företagsidentitet, företagskultur, varumärkesvärden, servicevarumärkets värden samt varumärkesorienterade beteende. Slutsats: Fallstudien på Nordiska Kompaniet har visat att intern varumärkesuppbyggnad i ett varuhus är ett omfattande arbete, där alla inblandade måste ha en enhetlig uppfattning och förståelse av varumärket, för att de framgångsrikt ska förenas under ett varumärke. Intern varumärkesuppbyggnad sker framförallt till anställda genom olika återkommande utbildningar och möten, för att således skapa ett beteende förenligt med varumärkets värden.  Däremot finns en brist i kommunikationen när personalen inte korrekt uppfattar och förstår varumärkets faktiska värden. Det leder till att personalen identifiera sig med felaktiga värden. Vilket gör att de uppvisar ett varumärkesorienterande beteende som inte är förenligt med varumärkets värden.

Questa tesi si propone di approfondire il significato del concetto di 'artigianato' dal punto di vista di tre differenti tipologie di stakeholder: 1) Associazioni e Camere di commercio; 2) Aziende, Fornitori ed Esperti e 3) Consumatori. L’obiettivo principale di questa tesi è riassumere i più recenti sviluppi in materia di artigianato evidenziandone lo stato dell'arte e proponendo osservazioni critiche in merito al concetto stesso di artigianalità. Verranno identificati eventuali limiti e lacune concettuali sul tema dell’artigianato nonché indicati suggerimenti per la ricerca futura. Questa tesi è articolata in tre ricerche: la prima, " Artisanship: A review of the conceptualization of the “craftmanship ", impiega la content analysis per esaminare le definizioni di 'artigianato' fornite da diverse fonti tra cui Fondazioni, Associazioni, Organizzazioni Internazionali e Intergovernative e Camere di Commercio. La seconda ricerca "Crafting the craft - evidence from Italian experts" utilizza la metodologia qualitativa delle interviste semistrutturate con manager, esperti e opinion leader che gravitano nel mondo dell’artigianato. L’ultima ricerca " Understanding of the concept of “craft” – from the perspective of Italian consumers " è un'indagine finalizzata a capire le percezioni del consumatore in merito all’artigianato e le sue preferenze per i diversi tipi di prodotti artigianali. Grazie all’intrinseca interdisciplinarietà di questa tesi, che collega diverse basi teoriche e discipline come sociologia, economia, arte, filosofia e storia sociale, si cercherà di colmare le attuali lacune presenti nella ricerca sull'artigianato offrendo, così, un nuovo contributo in materia. / This thesis aims to deepen the meaning of ‘craft’ by looking at the concept from the perspective of different stakeholders, including 1) Guilds and Chambers of Commerce; 2) businesses, providers and experts and 3) consumers. The overarching purpose of this dissertation is to summarize recent developments, to highlight the state of the art and to offer some critical observations of various understandings of the concept of artisanship, in order to identify conceptual gaps and limitations and directions for future research. This dissertation includes three studies: Study 1 - “Artisanship: A review of the conceptualization of the “craftmanship” – employs content analysis to examine definitions of ‘artisanship’ provided by different sources from Craft Foundations and Associations, international and intergovernmental organizations, and European Chambers of Commerce. Study 2 – “Crafting the craft – evidence from Italian experts” is based on a qualitative methodology and includes semistructured interviews with managers and experts of artisanal products. Study 3 – “Understanding of the concept of “craft” – from the perspective of Italian consumers” is a survey aimed at investigating consumer perceptions of artisanship and preference for different types of artisanal products. By bridging different theoretical bases and disciplines, such as sociology, economics, arts, philosophy and social history, this research will offer a novel contribution and fill gaps in the research on artisanship.

1 online resource (viii, 155 leaves) / This study explores the ways in which female entrepreneurs in Zambia and South Africa use their cellular phones, as well as their interests and needs in using this technology. The findings in this study are therefore crucial to the body of knowledge on programmes that seek to uplift women's lives through the deployment of ICTs, since current policies do not make full provision for the use of mobile phones in female entrepreneurship. Information on female entrepreneurs and cellular phones was collected in the literature review. The scrutiny of various literature sources and the analysis of the responses from the interviews with the female entrepreneurs were carried out to arrive at answers to the following research questions: 1. Can telecommunications (specifically, cellular phones) increase the participation of women in the economy? 2. What are the consumer habits of female entrepreneur cellular phone users in Zambia and South Africa? 3. Are the communication needs of business women in Zambia and South Africa adequately met? 4. What are the obstacles that female entrepreneurs in Zambia and South Africa face in the use of cellular phones? 5. What are the similarities and differences in the consumer habits of female entrepreneur cellular phone users in Zambia and South Africa? In order to gather information on the consumer habits of female entrepreneurs in Zambia and South Africa, a survey was conducted of 100 female entrepreneurs. The female entrepreneurs identified in this survey consist of female business owners with no more than 50 employees each, from Gauteng Province in South Africa, and Lusaka Province in Zambia. The female entrepreneurs were identified through the accidental sampling technique, and a structured questionnaire was used to collect information from them. The findings of the investigation reveal that cellular phones have the potential to increase the participation of women in mainstream economic activity, since they are a useful means of communication that allow women from diverse backgrounds to communicate easily for both business and social purposes. Accordingly, national policy-makers in South Africa and Zambia need to investigate further the potential of using cellular phone or similar technology to empower small-scale businesswomen. The investigation also shows that the cellular phone consumer habits of female entrepreneurs in Zambia and South Africa differ when it comes to using cellular phones for business and social communication purposes. More Zambian women indicated that they use their cellular phones in business operations, while South African women showed a tendency to use their phones more for social purposes. The results of this investigation further illustrate that despite the importance in value which the mobile phone has for women entrepreneurs in both Zambia and South Africa, the communication needs of women's entrepreneurship are not adequately met. The main obstacles in meeting the communication needs of female entrepreneurs in Zambia and South Africa are inadequate network coverage and high prices. The study shows that a number of women (52,2%) indicated that they are inhibited from effective communication services and therefore resort to borrowing other people's mobile phones. The lack of empirical studies on the use of telecommunications by female entrepreneurs in both Zambia and South Africa attests to the fact that women's entrepreneurship is still an area that requires in-depth investigation. If various development efforts are to meet their targets, clearly the area of women's entrepreneurship and how various ICTs such as cellular phones are used therein needs urgent investigation. / Communication Sciences / M. A. (International Communication)

This study was undertaken to investigate the motivation, intention, self-efficacy, culture, business support,entrepreneurial orientation and business performance of South African and immigrant entrepreneurs in small and medium enterprises (SMEs) in Gauteng province. The performance of the SMEs was investigated, and the reasons and gaps that have led to the assumed low competitive ranking and poor performance of South African entrepreneurs compared to immigrant entrepreneurs were analysed. A structured research instrument (questionnaire) was used to collect data through interviews and a self-administered survey. A total of 466 questionnaires out of 500 questionnaires that had been distributed to respondents by six fieldworkers were returned (93.2%) for analysis.A number of hypotheses were postulated to address the study aims and the collected data were analysed to answer the hypotheses. The results of the study showed a significant correlation between motivation and business performance (a motivated entrepreneur is more likely to succeed in business than an unmotivated entrepreneur) and a significant positive correlation between culture and motivation to start a business (a culture that is supportive of entrepreneurial activities, lowuncertainty avoidance, high individualism and lowpower distance relates positively to a high level of entrepreneurial self-efficacy).The results also showed a significant difference between the mean values of business performance and the education of the owner. It is suggested that the government creates a favourable climate to allow entrepreneurs to release their potential. The government can help by making complex legislation easier for start-ups and reducing the tax burden on new entrepreneurs. / Business Management / D. Comm. (Business Management)