A computação em nuvem é considerada um paradigma computacional da atualidade. Sua adoção vem crescendo nos últimos anos, contudo ainda é incipiente nas organizações brasileiras. Por ser uma tecnologia inovadora, a computação em nuvem vem recebendo maior atenção da academia nos últimos anos, contudo a abordagem do assunto na literatura de Sistemas de Informação ainda é considerada baixa, apesar de crescente. A presente dissertação tem o objetivo de analisar os fatores de adoção da tecnologia, estabelecendo uma relação entre elementos de teorias de base e fatores de adoção. Foram identificados na literatura elementos teóricos e fatores relacionados à computação em nuvem, sendo realizadas associações entre tais fatores e elementos. Os elementos teóricos identificados na revisão da literatura são oriundos da teoria dos custos de transação, teoria da dependência de recursos e teoria de difusão da inovação. A pesquisa realizada é de caráter exploratório, por meio de estudos de casos múltiplos, realizados em três empresas que já adotaram computação em nuvem. O estudo utilizou como fontes de evidências entrevistas semiestruturadas, documentos e consulta a sites corporativos das organizações pesquisadas. Para análise das entrevistas foi utilizada a técnica de análise de conteúdo, com o auxílio do software MAXQDA10. Os resultados do estudo apresentaram como fatores de adoção de computação em nuvem: confiabilidade, escalabilidade, economia, privacidade e segurança. A pesquisa também contribui para o preenchimento da lacuna na literatura de Sistemas de Informação, oferecendo subsídios para estudos quantitativos que confirmem os fatores levantados. / Cloud computing is considered a new computational paradigm for many researchers and practitioners. The adoption of this technology has been arisen in the last few years by the organizations, nevertheless it is still emerging in Brazil. As considered an innovative technology, cloud computing adoption has been gathering more attention in the academy. However, this subject in the Information Systems literature still has little attention, although increasing. This dissertation intends to analyze the adoption factors of cloud computing and establish associations between technology adoption factors and theory elements. Initially were identified in the literature of economic and organizational theories some elements related to the Diffusion of Innovations Theory, Transaction Cost Economics and Resource Dependency Theory. Then, the technology adoption factors were related directly to the cloud computing features. Consequently the theory elements were associated with the technology adoption factors. This research was exploratory, through multiple case studies in three companies that already adopted cloud computing. The data collection was made by interviews and documents analysis. To analyze the seven interviews this research used the content analysis method, using the software MAXQDA10. Thereafter, was conducted an association between the theory elements and the technology adoption factors. As main results, were confirmed as adoption factors in cloud computing: reliability, scalability, security, privacy and economy. This study also contributes for fill in a lack in the literature, as well as offer information for future quantitative researches about the technology adoption factors.

Made available in DSpace on 2016-03-15T19:26:33Z (GMT). No. of bitstreams: 1 Carlos Roberto dos Santos.pdf: 1032675 bytes, checksum: af3323bf1da0598581ce20cc7f1087c7 (MD5) Previous issue date: 2006-03-13 / The adoption of the innovation in the organizations frequently occurs in two stages: at a first moment there is a decision of the organization in adopting the innovation which is called primary adoption, followed by one real implementation that includes individual adoption by the users, and corresponds to the secondary adoption (LEONARD BARTON; DESCHAMPS, 1998; GALLIVAN, 2001). The current study explores the traditional models applicability of innovation adoption and diffusion to identify the factors that influence the secondary adoption of the Project Management Methodology in Technology Information, in the organizations. Beyond this main objective, the research seeks to identify if these factors behave in a different way for the users who have experience in its use, being in some of the assimilation stages (COOPER and ZMUD, 1990) and the potential adopters. The study model, based on the Theory of the Planned behavior (AJZEN, 1991), on the Theory of Diffusion of the Innovation (ROGERS, 1995) and on the model of Secondary Adoption of the Innovation (GALLIVAN, 2001), incorporates and adapts relative constructs to the Attitude, Subjective Norm and Perceived Control. The data of the research were obtained from a sample of project managers in Technology Information. The model is analyzed using structural equation modeling, thus verifying the inter-relation among the constructs. The results of the research revealed that the Attitude, Administrative Subjective Norm and Team Subjective Norm influence significantly for users and potential adopters. As for the control dimensions, only the Organization Facilities construct was significant for the group of potential adopters. The research also confirmed the existence of differences in the factors that influence the adoption of the Project Management Methodology for users and potential adopters. The Attitude and Administrative Subjective Norm are more intense factors for the users, while the Team Subjective Norm, Individual Facilities and Organization Facilities are more significant for the potential adopters. The implications of the study are discussed and suggestions for future research are presented. / A adoção de inovação nas organizações ocorre freqüentemente em duas etapas: em um primeiro momento existe uma decisão da organização em adotar a inovação, o que é denominada adoção primária; é seguida por uma real implementação, a qual inclui a adoção individual pelos usuários, e que corresponde à adoção secundária (LEONARD BARTON; DESCHAMPS, 1988; GALLIVAN, 2001). O presente estudo explora a aplicação de modelos tradicionais de adoção e difusão de inovação para identificar os fatores que influenciam a adoção secundária da Metodologia de Gestão de Projetos em Tecnologia da Informação, nas organizações. Além deste objetivo principal, a pesquisa busca identificar se estes fatores se comportam de maneira diferente para os usuários - que possuem experiência na sua utilização e encontram-se em um dos estágios de assimilação (COOPER e ZMUD, 1990) e os potenciais adotantes. O modelo de estudo, baseado na Teoria do Comportamento Planejado (AJZEN, 1991), na Teoria da Difusão de Inovação (ROGERS, 1995) e no modelo de Adoção Secundária da Inovação (GALLIVAN, 2001), incorpora e adapta construtos relativos à Atitude, Norma Subjetiva e Controle Percebido. Os dados da pesquisa foram obtidos junto a uma amostra de gestores de projetos em Tecnologia da Informação, sendo utilizada a modelagem de equações estruturais para verificar a inter-relação entre os construtos. Os resultados da pesquisa revelaram que a Atitude, Norma Subjetiva Administração e Norma Subjetiva Equipe influem significativamente, para usuários e potenciais adotantes. Quanto às dimensões de controle, somente o construto Facilidades da Organização apresentou significância para o grupo de potenciais adotantes. A pesquisa confirmou ainda, a existência de diferenças nos fatores que influenciam a adoção da Metodologia de Gestão de Projetos para usuários e potenciais adotantes. A Atitude e a Norma Subjetiva Administração são fatores mais intensos para os usuários, enquanto a Norma Subjetiva Equipe, Facilidades do Indivíduo e Facilidades da Organização são mais significativas para os potenciais adotantes. As implicações do estudo são discutidas e sugestões para futuras pesquisas são apresentadas.

The research outlined in this thesis focuses on the effects of implementation and use of mobile payments as experienced by older adults aged 55-75, as qualitatively examined through research interviewees (hereafter participants of this study) made up of individuals with varying cultural and technological backgrounds, who are acclimated to Greece’s culture and have lived within the country for at least a decade. Their own perception and reception of the practice allows for a more comprehensive look into the practical application of the technology within the country. No empirical studies are available on the aforementioned topic, despite the high importance and need for such study. Therefore, this research is carried out through a literature review. It then analyzes two models namely technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) model. It applies a phenomenological research method and provides us with a more concise, contextualized background into the widespread application of m-payment and m-commerce within the country. This research contributes new knowledge to m-payment and m-commerce through theoretical and empirical research and benefits the interpretation of a recently emerging phenomenon. The research results are useful to various groups associated with mpayments and m-commerce. Future research directions concerning this phenomenon involve the reception and enhancement of m-payment methods by older adults.

This essay explores the early experiences of Bangladeshi blue-collar service workers in digitalising their livelihoods. It is a qualitative study that surveys and interviews service-providers in Dhaka who use the business aggregator platform Sheba.xyz, an online service marketplace, and seeks to understand what brought these self-employed micro-entrepreneurs, previously outside the digital economy, to adopt an ICT-enabled solution. The study is guided by Diffusion of Innovations (DOI) theory, one of the historically dominant paradigms in the field of communication for development (C4D). The overarching research question is, “Why did blue-collar service-providers in Dhaka adopt and use a digital business aggregator platform?” The aim is to explore what motivated/discouraged and enabled/hindered innovation adoption among a group of users previously marginalised from digital and financial inclusion. The findings suggest that adoption of Sheba.xyz among service-providers was not driven so much by a desire to digitalise one’s business per se, and as a means of mitigating a previous inability to do so. Rather, the factors that emerge from the qualitative data are other perceived relative advantages of the solution – of increase in customers, income, and opportunity. Survey respondents and interviewees also displayed strong affiliation with, and trust in, the platform provider; an alertness for fair treatment; and a drive to prosper, suggesting that they embraced a comprehensive concept and altered life situation where belonging, respect, and self-fulfilment matters, rather than narrowly adopted a new mobile application.

Depuis la première révolution industrielle, « l'innovation » a été mentionnée à de nombreuses reprises. Ce terme a souvent été associé à « l'innovation technologique ». Récemment, un nouveau type d’innovation, l’innovation managériale, ainsi que son processus d’adoption sont au coeur de l’attention. Dans de nombreuses études sur les innovations organisationnelles, l'innovation technologique reste un sujet dominant et il convient de sortir des limites des études d'innovation technologique. Récemment, des thèmes diversifiés sur les innovations managériales ont été étudiés, montrant l’attrait particulier des innovations managériales pour les chercheurs dans ce domaine. Les chercheurs dans ce domaine ont exploré avec soin les processus de l'innovation managériale, en particulier la génération, la diffusion et l'adoption (avec ou sans adaptation) de l'innovation managériale. Cependant, les études sur l'adoption de l'innovation managériale semblent être négligées. En outre, l'adaptation mutuelle entre les innovations managériale et les organisations adoptantes doit également être étudiée. De manière plus concrète, il est essentiel d’étudier la tension qui peut apparaître lors de l’introduction d’une innovation managériale dans une organisation ainsi que de la pression mutuelle entre l’innovation managériale et l’organisation lors du processus d’adoption. Néanmoins, les études empiriques sur cette question restent encore insuffisantes. Par conséquent, nous nous concentrons sur les processus d'adoption d'une innovation managériale et les tensions entre cette innovation managériale et son organisation d'accueil pendant le processus d'adoption. Chaque innovation managériale comprend une philosophie de gestion alors que chaque organisation concerne certaines représentations. Par conséquent, les tensions potentielles pendant le processus d'adoption peuvent être considérées comme l'harmonie imparfaite entre la philosophie de l'innovation managériale et les représentations dominantes au sein de l'organisation « hôte ». À partir de cela, trois sous-questions importantes se dégagent : (1) comment identifier la philosophie d'innovation managériale et les représentations organisationnelles, (2) comment expliquer leurs accords / désaccords de valeurs pendant le processus d'adoption et (3) comment éviter les désaccords potentiels qui pourraient interrompre ce processus. / Since the first industrial revolution, “innovation” has been mentioned in numerous occasions. This term has often been associated with "technological innovation". Recently, a new type of innovation, management innovation, and its adoption process have been at the heart of attention. In numerous studies on organizational innovations, technological innovation is still a dominant subject and there is a need to go outside the limit of technological innovation studies. Diversified topics on management innovations have been studied, showing a particular attraction of this subject for scholars in this field. Management innovation processes have carefully been explored, in particular the generation, diffusion and adoption processes (with or without adaptation). However, the studies on management innovation adoption seem to be neglected. In addition, the mutual adaptation between management innovations and adopting organizations also need to be studied. In a more concrete way, it is essential to study the tension that can appear when introducing a management innovation into an organization as well as the mutual pressure between them during the adoption process. Nonetheless, the empirical studies on this issue still remain deficient. Consequently, we focus on the adoption processes of a management innovation and the tensions between this management innovation and its adopting organization during the adoption process. Every management innovation comprises a management philosophy while every organization pertains to certain representations. Consequently, the potential tensions during the adoption process can be viewed as the imperfect harmony between the management innovation philosophy and the dominant representations within the “host” organization. Hence, three important sub-questions emerge: (1) how to identify the management innovation philosophy and the organizational representations, (2) how to explain their agreements/disagreements of values during the adoption process and (3) how to avoid potential disagreements that can interrupt this process.

In recent years, product development organizations have started adopting agile methods beyond its intended application on software development as part of organizational aspirations to increase market responsiveness and decrease lead times. Such extended adoption of agile is now commonly known as large-scale agile transformation, yet case studies and research-based guidance on implementing agile at scale is scarce. Available literature lists several general challenges and success factors surfacing during the full course of transformation. This thesis aims to complement existing research through investigating critical factors of a large-scale transformation specifically at early stages of agile adoption. This is performed by applying Laanti's agile maturity model and Roger's innovation adoption theory to a case study of a large fintech company who recently initiated their transformation. Although many of the general challenges discovered were proven to appear even at early stages of adoption, we found four factors particularly important for early-stage adoption of large-scale agile, namely 1) having agile support tailored to team maturity, 2) involving project managers in agile coaching, 3) breaking down silo barriers and 4) developing agile customer contracts. In addition to the critical factors found, we propose an extension to Roger's adoption model in cases when external stakeholders are believed to be affected by the adoption of an innovation. Further studies on early-stage adoption of large-scale agile are required to confirm our conclusions. / Som ett led i att öka marknadsresponsivitet och minska ledtider, har det idag blivit alltmer vanligt för organisationer som utvecklar produkter att applicera agila arbetssätt utanför mjukvaruutveckling. En sådan utökad adoption av agile kallas för storskalig agile transformation. Fallstudier och forskningsbaserade råd för implementering av agile i stor skala är fortfarande få. Syftet med denna studie är att bidra till och komplettera existerande forskning genom att utforska kritiska faktorer för storskaliga agila transformationer i ett tidigt adoptionsstadie. Detta görs genom att applicera och kombinera Laanti's agila mognadsmodell och Roger's teori om innovationsadoption i en fallstudie på ett stort fintech-företag som nyligen initierade sin agila transformation. Fyra kritiska faktorer specifika för tidigaadoptionsstadier identifierades, närmare bestämt vikten av att 1) anpassa agila stödfunktioner till varje teams agila mognad, 2) involvera projektledare i agile coachning, 3) bryta ner silobarriärer mellan funktioner och 4) utveckla agila kundkontrakt. Dessutom föreslår vi en utökning av Roger's innovationsegenskaper för värdering av potentiell adoptionsframgång av innovationer som påverkar externa intressenter. Ytterligare studier på stor-skalig agil transformation i tidiga stadier krävs för att bekräfta våra slutsatser.

The following qualitative research explores the adoption of Zero Trust in organisations from an organisational and user acceptance perspective. From an organisational perspective, the research highlights essential aspects such as testing the Zero Trust architecture in a pre-adoption phase, involving top management in the planning phase, communicating in a non-technical language, and making end-users feel a personal connection to IS security. The research highlights the importance of balancing the ease of use with security, evaluating the end-user's technical maturity, and carrying out evaluations from a user acceptance perspective. To gather valuable empirical data, the researcher has conducted semi-structured interviews with highly competent respondents within the field of Zero Trust. Most of the literature available today within Zero Trust focuses on technical aspects, and this research is a unique and vital contribution to the limited available research.

This thesis paper discusses the adoption of Artificial Intelligence (AI) technologies in the context of small and medium-sized companies. AI is a disruptive innovation currently leading a technological transition in many industries. Academic literature on its adoption in the context of SMEs is limited. This thesis aims to answer the research question "W hat are the main challenges of AI adoption in SMEs?". The authors use a qualitative research approach, interviewing 18 representatives of different Swedish organizations to answer the question. The authors identify six main challenge categories regarding AI adoption in SMEs via a coding process, which are Change Management, Education, Data, Hiring, Project Structuring, and External Help. The authors show similarities to challenges described in the existing literature on AI adoption. However, Hiring and External Help impact AI adoption in SMEs more significantly than in larger corporations, while Change Management can be easier for smaller organizations. Furthermore, a framework that helps to prioritize the above challenges is introduced. In comparison with literature on the adoption of other (non-AI) IT innovations in SMEs, some challenges are more salient to AI: the unclear definition of the term, false expectations as a result of the AI Hype, the uncertainty of project outcome, and the prerequisite of a previous digitalization process. The authors recommend further research in other contexts. / I denna avhandling diskuteras införandet av artificiell intelligens (AI) teknik i små och medelstora företag. AI är en disruptiv innovation som för närvarande leder en teknisk övergång i många branscher. Den akademiska litteraturen kring dess användning i små och medelstora företag är begränsad. Denna avhandling syftar till att besvara forskningsfrågan "Vilka är de största utmaningarna med att införa AI i små och medelstora företag?". Författarna använder en kvalitativ forskningsansats och intervjuar 18 representanter från olika svenska organisationer för att besvara frågan. Författarna identifierar sex huvudsakliga utmaningar områden avseende AI-adoption i små och medelstora företag via en kodningsprocess: förändringshantering, utbildning, data, anställning, projekt strukturering och extern hjälp. Författarna visar på likheter med de utmaningar som beskrivs i den befintliga litteraturen om AI-användning. Anställning och extern hjälp påverkar dock AI-användningen i små och medelstora företag mer påtagligt än i större företag, medan förändringshantering kan vara lättare för mindre organisationer. Vidare introduceras ett ramverk som hjälper till att prioritera ovanstående utmaningar. I jämförelse med litteratur om antagandet av andra (icke-AI) IT-innovationer i små och medelstora företag är vissa utmaningar mer framträdande när det gäller AI: den oklara definitionen av begreppet, falska förväntningar som ett resultat av AI-hypen, osäkerheten från projektresultatet och förutsättningen av tidigare digitaliseringsprocess. Författarna rekommenderar ytterligare forskning i andra sammanhang.

During the last two decades, innovations that contribute to sustainable development has received increasing attention in the markets and academia. The diffusion of sustainable innovations is a key element in society’s transformation toward a greener and more sustainable economy. Within industries that utilize industrial gases in their operations, there are thousands of fugitive emission sources that puts strain on the safety of the plant and the personnel. As most gases are combustible and hazardous to humans and the environment, these companies must have effective leak detection and repair (LDAR) programs. In recent years, a new gas detection technology called Optical Gas Imaging have emerged which can identify gas compounds safer and more efficient compared to older leak detection technologies. However, the rate of diffusion of the innovation has been slow and limited to oil and gas industries, even though many other industries such as steel, paper and pulp and chemical industries utilize gases as well. As such, this research has aimed to identify factors that influence the adoption of sustainable innovations within gas-utilizing industries. The qualitative data was gathered through semi structured interviews with gas-utilizing companies in Sweden and analyzed with interpretive methods. The results show that regulatory factors are a strong driver for the diffusion of sustainable innovations while characteristics of price, availability and type of innovationdecision works as barriers. The generated knowledge may contribute on how innovators of a sustainable innovations can overcome these barriers and improve the rate of adoption of sustainable innovations. / Under de senaste två decennierna har innovationer som bidrar till hållbar utveckling fått ökad uppmärksamhet på marknaden och inom forskningen. Diffusionen av hållbara innovationer är ett viktig del av samhällets omvandling mot ett mer hållbart samhälle. Inom branscher som använder industriella gaser i sin verksamhet finns det tusentals flyktiga utsläppskällor som belastar anläggningen och personalens säkerhet. Eftersom de flesta gaser är brännbara och farliga för människor och miljö, är det viktigt att dessa företag har effektiva läckedetekterings- och reparationsprogram (LDAR). Under de senaste åren har en ny gasdetekteringsteknologi, Optical Gas Imaging, kommit fram som kan identifiera gasföreningar säkrare och effektivare jämfört med äldre tekniker för läckedetektering. Däremot, har diffusionsgraden för innovationen varit långsam och begränsad till olje- och gasindustrin, även om många andra industrier så som stål, papper och massa, och kemiska industrier också använder gaser som energi. Därför har syftet med denna stuie varit att identifiera faktorer som påverkar diffusionen av hållbara innovationer inom industrier som använder gaser. Den kvalitativa datan samlades in genom semistrukturerade intervjuer med företag i Sverige som använder gaser, där datan analyserades med tolkningsmetoder. Resultatet visar att lagar och regler är en stark drivkraft för diffusionen av hållbara innovationer medan innovationsegenskaper såsom ”pris” och nyckelfaktorerna ”tillgänglighet” och ”innovationsbeslut” agerar som hinder. Den genererade kunskapen från denna studie kan bidra till hur en hållbar innovationskapare kan åtgärda dessa hinder och förbättra dess diffusion i marknaden.

隨著競爭環境日漸嚴苛，顧客需求日趨多元，企業需要有更有效率的方式來管理與顧客間的關係，顧客關係管理CRM（Customer Relationship Management, CRM）成為企業關心的熱門議題。但過去的學者研究中，僅止於針對影響企業導入＆系統與否之決策進行研究，然而CRM對於企業經營顧客關係之重要性已被企業所認同，同時面對如此牽涉到龐大人力、資金，與時間投入的系統導入計畫，在導入過程中仍會面臨許多重要決策，因此本研究將針對響導入過程的相關因 數，並經由個案研討的實際驗證，提出具解釋力的理論架構。 經由過去文獻的整理，本研究以Rogers（1983）的創新擴散模型為基礎，將影響CRM導入過程的因素分為認知階段的環境面與組織面因素，以及說服階段認知的創新特質，另外系統供應商及顧問公司則扮演特殊的角色，同時在說服、決策及實行階段皆產生影響。其中環境面又包含競爭強度，需求不確定性及產業環境變化速度；組織面因素包含規模、結構化程度、以及高階主管態度。而認知的創新特質則包含相容性以及系統特性。另外則以資訊與資料的蒐集、累積與儲存、吸收與整理、展現與應用等為被影響的研究變數。並選取目前導入最積極的產業中之標竿企業，包含證券、人壽、行動電話系統業者、電子電腦公司，及網際網路服務提供業者等六家企業，進行深入之訪談，期能從這些正在導入的公司之經驗裡，發現可供參考與依循的準則。 經由對個案公司的深入訪談之後，本研究之研究架構有重大修正。認知階段的影響因素除了環境與組織構面仍存在外，從組織構面中抽離複雜度，並與產品特質、顧客基礎，公司依賴業務人員推廣業務及提供服務的程度共同組成新構面—業務面因素，而系統與顧問公司的選擇則成為企業採用CRM系統時重要的決策因素之一。更重要的是，本研究經由訪談對探討主題有更廣泛而完整的延伸，導入過程可以導入積極度、建置組織，以及建置方式來描述。導入積極度代表導入的速度；建置組織裡包含以專案小組的方式來推動，以及高階主管的參與程度；建置方式則包含CRM要素的建置優先順序、以及委外程度。 研究發現，環境面的因素與組織面的因素皆同時影響到CRM導入過程的積極度及建置方式裡的優先順序；而新增的業務面的因素則同時對CRM導入過程的積極度及建置方式裡的優先順序及自建或委外的選擇有較顯著影響。至於認知的創新特質中，不論是專案管理或是高階參與，其影響到的皆為CRM在建置單位上的特性。而協力單位則因為企業對於系統特性的要求有所不同，而同時成為決策結果與影響導入方式的變數。 本研究期望能藉由結合學術理論與實務應用的方案，提供給正在導入或評估規劃中的企業實用的考慮方向與實際例證，以協助企業在導入過程中自我檢測，選擇最適當的導入程序及設計組織關的配套措施，俾使導入過程順利而達到預期目標。 / To cope with the current increase in both competition and customer requirements, enterprises need more efficient methods to manage their relationships with customers. Previous researches focused mainly on the factors affecting the decision whether or not to adopt the CRM system. As the importance of CRM pertaining to management of relationships with customers has been recognized, meanwhile, with regard to implementation of the extensive software which involves investment of massive human resources, capital, and time, many critical decisions still need to be concerned. This research aims at extracting relevant factors affecting the adoption process and proposes a convincing framework verified by an empirical case study. The research in this study is based on the Innovation Diffusion Model of Rogers (1983) and divides factors affecting the CRM adoption process into knowledge and persuasion stages with environmental and organizational factors in the knowledge stage, and perceived characteristics of innovation in the persuasion stage, while system suppliers and consulting firms as joint associates. Environmental factors include competition intensity, demand uncertainty, and industry changing speed. Organizational factors consist of size, structure, and managerial attitude. Perceived characteristics of innovation are composed of compatibility and system characteristics. Data collection, data storage, data mining, and data visualization work as independent variables. Six companies in securities, life insurance, cellular telephone system, electronics and computers, and the Internet service provider industry were selected as study cases. However, the research frame was revised after investigation. In the knowledge stage, complexity is extracted and integrated with product attribute, customer base, and corporation dependence on sales representative to form one integrated factor called business. Moreover, the independent variables are amended to be more extensive, including adoption activeness, constructing section, and constructing manner. The research shows that environmental and organizational factors affect adoption activeness and priority; and that the business factor influences adoption activeness, adoption priority, as well as outsourcing decisions. Project management and managerial participation representing a CRM constructing section are affected by perceived characteristics of the innovation. Through the integration of theory and empirical data , this research hopes to provide direction for examining the CRM adoption process and organization design, so as to facilitate the fulfilling of the adoption objective.