我國在民國102年復徵證券交易所得稅，其本質屬於資本利得稅，本文欲探究資本利得稅對資產選擇之影響，再進一步將閉鎖效果納入資產選擇模型，討論課稅實現原則下，資本利得稅的稅率對資產選擇的影響。 本文假設兩項資產，分別為無風險性資產與風險性資產，發現在資本利得稅、資本損失可完全扣抵的情況下，政府擔任分散風險的角色，財富的風險性下跌，代表性個人增加風險性資產持有份額。納入閉鎖效果討論課徵資本利得稅下的資產選擇，設立兩期模型，代表性個人分配財富於無風險資產與風險性資產。若要代表性個人在第二期轉換投資組合，則代表性個人將要求新投資組合之報酬高於原資產之報酬加上處分原資產所產生之資本利得稅，而代表性個人可透過改變風險性資產持有比例調整新資產組合之報酬。研究發現，新投資組合的風險性資產持有比例受到原資產之資本利得稅率影響，原資產的稅率越高，則新投資組合的風險性資產持有比例越大，主因稅率越高，閉鎖效果的強度越強，因此若代表性個人要轉換資產的話，可透過增加風險性資產持有比例來增加新投資組合的預期報酬，亦表示代表性個人之風險承擔意願增加。

本研究旨在藉由行銷組合的7P理論（產品、價格、通路、推廣、人員、實體證據及過程）檢視國內檔案典藏機構推廣服務情形。本研究採用文獻分析法及深度訪談法蒐集研究資料。訪談對象以立意抽樣有辦理檔案推廣活動經驗並具有特色館藏之檔案典藏機構進行受訪，計訪談8個檔案典藏機構。本研究歸納結論如下： 一、檔案行銷組合的產品策略，以實體資源與虛擬資源為主。 二、價格策略以館藏複製及加值授權為主。 三、通路策略以實體通路為主，網路通路為輔。 四、推廣策略以檔案展覽活動為主。 五、人員策略須注重服務人員教育訓練。 六、實體證據策略須提供檔案行銷推廣空間。 七、過程策略以服務流程之便利化與標準化為目標。 根據研究結果，提出建議事項： 一、設立專門負責行銷活動之部門或人員。 二、產品加值授權與開發文創商品。 三、加強網路通路之應用。 四、結合推廣活動與教育之應用。 五、加強服務人員行銷相關的專業能力。 六、提供行銷推廣空間。 七、全面開放資料庫線上閱覽。 / This study is mainly on investigating the Archival Promotion Services in the archival institutions in Taiwan through 7P marketing mix (Product, Price, Place, Promotion, People, Physical evidence and Process). Literature analysis and depth interviews were used in this research for gathering data. Depth interviews were investigated 8 experienced archival institutions with promotion activities and characteristic collection. The results of the research are concluded below: 1.Archival product strategy is mainly based on the physical and virtual resources. 2.Archival price strategy is mainly based on duplicate and authorization. 3.Archival place strategy relies mainly on physical access supplemented by internet access. 4.Archival promotion strategy is mainly based on exhibition activities. 5.Archival people strategy shall provide educational training. 6.Archival physical evidence strategy shall provide promotion space. 7.Archival process strategy is mainly based on facilitation and standardization of service. Recommendations: 1.To set up the department or personnel responsible for the marketing. 2.To develop the value-added authorization of product. 3.To strengthen the application of internet access. 4.To connect promotion activities to education. 5.To intensify the professional ability related marketing. 6.To provide promotion space. 7.To provide reading online database fully.

面對全球化競爭與產業環境的變化，如何在動態的競爭環境下永續經營，是企業目前面臨的考驗。台灣企業積極的想從低利的代工產業轉型成品牌公司，試圖調整經營策略，並建構新的核心能力，以提昇競爭力。 成為品牌公司，除了本身的企業文化與競爭能力外，必須要投入相當多的能力與資源，尤其要有長期抗戰的準備；品牌的投資，不是一時的資本投入，而是需要整個企業的核心價值與組織架構的推動，若要深耕其品牌，企業的行銷策略與通路管理能力則是品牌經營的基礎架構。 本研究以品牌商的角度，透過其在地主國執行的行銷策略，分析其行銷策略與通路管理的重要性，以及在執行時，面對地主國各中間商(包括代理商與通路商) 不同的能力與資源所遇到的問題，因而檢視其母公司所規劃的經營策略與行銷組合，是否符合全球化的經營意圖。 經過資料整理與訪談後，發現該品牌商有其完善的行銷策略以推廣品牌，並提升該品牌的權益，但因其全球化的策略，其大部分的區域都交由代理商經營，並由代理商負責執行該區域的行銷策略，此代理商與通路商的能力與資源會影響其行銷策略的規劃與執行，因而產生客制化的行銷方案，並與品牌商所規劃的行銷策略(即通用的行銷策略)，在內容與成效上存在差異。 因此，品牌商在擬定全球化的經營策略時，必須先考量到本身的能力與資源，並在規劃行銷策略時，事先做好STP分析，選擇適合的目標市場，再行擬訂通路策略，才有辦法利用通路管理將品牌的行銷組合落實到目標族群身上，以達到企業追求長期發展的願景和目標。 / Facing global competition and high volatility in the market, a major challenge of all firms is to seek long-term survival. Aiming to the future, some Taiwanese companies have changed their business models from suppliers to foreign branding companies to owners of their own brands through revising their strategies and building up new core competencies. Transforming into branding companies, in addition to changing corporate culture and enhancing competitiveness, these firms need to invest a lot of resources to prepare for the long run. Building a brand is a long-term commitment and a firm needs to have a comparable core value, a functional organizational structure, a well-thought marketing strategy and abilities to manage channels. This study, based a branding company's point of view, analyzes how it utilizes channels to implement its marketing strategy in a host country (i.e., Taiwan). The capabilities and resources of its channel members (including dealers and distributors) for successfully implementing its marketing strategy are assessed and how the resources constraints of these channels affect the firm’s global marketing strategy is also examined. After analyzing the data, gathering through personal interviews and other secondary sources, we found that the international brand did have well formulated marketing strategy to promote its brand and increase its brand equity for the long term. The implementation of its global marketing strategy relies on agents as well as channels in different countries to carry out. Therefore, whether a marketing strategy is effective really is in the hands of partners abroad. The international branding company’s experience in Taiwan illustrates this point well. We examined several types of channels and found that some executed its marketing strategy well and some did not. The differentiation factor is the resources and capabilities of a channel: the more it has, the better for it to implement the marketing strategy of the branding company. We also found that local adaptation is needed when a channel member had limited resources or capabilities. To conclude, when a branding company formulates global strategy, it has to assess its own capabilities and resources first and then engages in STP analysis and develops marketing strategy. After selecting a host country and target segments, it needs to select agents or/and channels to implement its marketing strategy. Because channels in foreign countries are the keys to create brand-awareness, a branding company has to spend resources to select and manage channels.

本文探討我國金控公司在不同子公司組合以及考量雙引擎策略下，對各種績效指標以及風險指標影響。資料取樣我國2002年至2013年間15家金控公司之季度資料，在考量過去關於金融機構及金控公司多角化經營與子公司組合有關文獻後，選取適當控制變數搭配「以銀行搭配壽險為主」之虛擬變數進行分析，並以虛擬變數及三種集中率進行穩健度測試及並觀察不同面向影響；接著於雙引擎分析當中，試圖發展用於測量雙引擎策略程度之兩種平衡率變數，並且考量交叉項的效果，分別加入模型中進行分析分析。研究結果分為複迴歸、追蹤資料模型，以及關於落後一期自變數對當期應變數之延伸分析。 　　在複迴歸及追蹤資料模型進行橫斷面及縱斷面之實證研究結果指出，金控投入的資源越分散(資產多角化程度越高)或是越集中(集中率越高)皆未能顯著提昇金控績效或降低風險；然而若考慮雙引擎策略時，則能顯著提昇EPS、P/B Ratio或RBC，同時，不論資產面或營收面建立的平衡率變數，皆可觀察出金控旗下兩大子公司在收益傾向越相等的情況下，具顯著改善金控整體獲利能力、投資人評價或是降低破產風險的情況。 　　本研究對於各個金控公司前一期的自變數對當期應變數進行延伸分析，實證結果支持了本研究對於投入到產出存在時間落差的假設，亦即以資產平衡率而言，較屬於以資源「投入」概念觀察雙引擎策略程度，因此需要隔一段時間才能展現對於績效與風險的影響；而收益平衡率則偏向以當期「產出」的概念觀察雙引擎變數，此時用於衡量下一期之績效指標將會傾向不顯著，但對於風險方面則傾向能夠顯著降低破產風險。 / This study investigates the relationship of different subsidiary combination and dual-engine strategies on financial holding companies’ performance and risk. Using quarterly data for 15financial holding companies（FHCs）in the R.O.C for the period 2002Q1–2013Q4 and controlling for the size, size growth, equity ratio and diversification. In order to analysis the issue, we choose “the top-two subsidiaries are bank and life insurance” as a dummy variables, asset and revenue balance ratio as dual-engine variables. Also, the paper introduces several relevant variables to implement the robust tests. These relevant variables are “the FHC has subsidiary of life insurance”, three concentration ratios and two interaction variables. Our empirical finding can be divided into three parts: multiple regression, panel data and one-period lagged data analysis. 　　In multiple regression and panel data, we find evidence that both higher diversification and concentration in subsidiary resource have an ambiguities relation for the performance and risk of financial holding companies. However, considering dual-engine strategies can significantly improve the EPS, P/B Ratio and RBC in empirical results. Also, both asset and revenue balance ratios have significant effect to improve the earning power, the valuation of investors and the insolvency risk. 　　This paper also use the one time lagged data to conduct the extension study. The findings support the assumption of ours that FHCs exist time-lag between input and output. The asset balance ratio is more like the input concept and the revenue balance ratio is rather more like the output concept when we discuss the dual-engine strategies. In other words, there need more time to show the impact of performance and risk indicators when we use the asset balance ratio. However, output variable has insignificant relation to the performance indicators and significant effect to the risk indicator when we use the revenue balance ratio.

電子產業日益競爭下，個人電腦 (PC) 已走向一個成熟且低毛利率的產業。由於市場的成熟，廠商提供消費者多樣化的產品選擇，以致產品的生命週期愈趨縮短；產品的售價也因市場的過度競爭，而愈趨下跌。反觀產品供應鏈，原物料、人工成本以及原始設計製造 (ODM) 廠商的報價，卻是逐年上揚。因此對於一個國際品牌個人電腦廠商而言，如何提昇整體產品銷售組合的毛利率，已是攸關廠商生存的重要課題之一。 本研究著重在從財務管理的觀點探討，如何有以有效運用及控制公司內部研發資源為前提，建立並導出一適當的財務模型，提供最佳化的新產品獲利組合預測，增進公司整體之營運效益。並選擇某國際品牌高科技公司之消費性筆記型電腦部門為研究對象，對其新產品組合之獲利最佳化模式預測做整體性評估、驗證及可行性分析之探討。研究結果發現財務模型所提供之最佳化產品組合預測可提供產品銷售獲利最佳化預測資訊，然而除最佳獲利外，廠商實際上仍須考量維持市場佔有率以保持競爭力，經實務面的需求調整後，才為公司之最佳化產品組合。以此研究提供相關產業廠商未來發展之參考。 / Electronic industry has rapidly become more competitive, and personal computer is already in a sophisticated and low gross-margin market. Due to the sophistication, consumers face various product choices and hence the product life cycles are shorter. The product price is also decreasing because of severe competition. On the other side, product supply chain, including material price, labor cost, and the offer price of original design manufacturer, is escalating year over year. As a result, how to increase the gross margin of product portfolio is important to the company. This thesis begins with a financial management view, based on the condition of effective resource use and control, to build an appropriate financial model which can forecast the optimal product portfolio and the return. Taking an international high-technology company as research object, we found that except the profit capability, market share is also a critical factor which should be concerned when building the portfolio in reality.

我國金融機構合併法第十五條，允許資產管理公司以整包、群組化的方式處理不良資產。本文即以現代投資組合理論（MPT）為基礎，探討不良資產中有關不動產組合的類型、區位與價格規模對不動產組合效率的影響。相較傳統應用於金融資產的投資組合概念，本文主要特色是：根據「風險分散」的原理，不動產投資組合以國內地理區分散、類型分散的投資組合方式為主。在不動產的投資組合運用上，由於不動產市場的資訊不透明、缺乏流動性、高昂的交易成本，特別是不動產間的產品高度異質性，影響投資者運用「縱斷面」時間序列的不動產價格資料，分析不動產組合報酬與風險之結果，因此本篇研究改從「橫斷面」的角度，將不良資產價格資料進行個體不動產的組合模擬。實證的結果發現：（1）不動產組合價格與報酬風險呈現非線性的關係；當不動產組合金額愈大或愈小時，越有可能形成效率的投資組合；若組合中的不動產具有強烈的異質性，則小規模的不動產組合，即可達到效率組合的要求。（2）個體不動產組合內容異質程度愈高，亦可達到與傳統財務投資組合理論相同的分散風險效果。（3）個體不動產異質程度方面，不動產在「區位」多角化後之組合效率，其效果高過於不動產在「類型」多角化後之組合效率。

本研究探討通貨膨脹風險下長期投資人之最適資產配置。由於長年期通貨膨脹之估計誤差於投資決策上容易產生顯著差異，我們延伸 Brennan and Xia (2002)的模型，嘗試以消費者物價指數預估及修正通貨膨脹率，利用貝氏過濾方法預估未來通貨膨脹率。以平賭過程描述基金的限制條件，最適化投資人之效用值求得加入可預測性效果後之最適多期資產組合模型。研究結果顯示，長期投資人之最適策略可表示為固定比例股票指數基金及不同存續期間固定收益基金之組合。以不同存續期間之固定收益債券可以有效建構規避通貨膨脹風險之避險組合。本研究並提供數值計算與分析。 / This paper examines the optimal portfolio selection for a long-term investor. In order to consider the uncertainty of inflation rate, we extend the work in Brennan and Xia (2002) and use the consumer price index (CPI) to estimate and update the inflation rate through the filtering mechanism. The stochastic real interest rate is assumed to follow the Vasicek-type model. The investor’s optimal portfolio selection is solved through the Martingale method. The result is given in a simple closed form solution. We show that the optimal strategy for the fund manager in hedging the inflation uncertainty is to incorporate a dynamic fixed income portfolio with different durations. Numerical illustration is provided to clarify our findings.

確定提撥制是現今退休金制度潮流的趨勢，而在這個制度下，勞工最後所能累積的退休金總額及每月所能領到的月退休金額度和個人帳戶的投資結果有很大的關係，所以個人帳戶的投資績效成為勞工退休生活安全性最重要的因素。 本研究的目的在提供一個方法以評量投資績效，使得在每月提撥一定金額到個人帳戶的情形下，對於投資期間的經濟環境以隨機投資模型或情境分析模型加以考量後，可以在不同的投資策略及起始資產配置下，找到適合投資人的最佳投資策略及起始資產配置。在本研究中考慮了股票和長期債券兩種投資標的，而投資標的之投資報酬率變化則以隨機投資模型(Stochastic Investment Model)及情境分析(Scenario Analysis)兩種模擬方式為之，其中在隨機投資模型模擬的部分，不同的隨機投資模型對於經濟環境有不同的設定，也因此將得到不同的投資結果，本研究採用在英國學術上廣為研究的Wilkie投資模型(1986)及黃泓智等人於2005年證券市場發展季刊所推導之台灣投資模型，並利用蒙地卡羅模擬的方式來建構投資標的之報酬率。而在情境分析模擬的部分，則設定三種基本的投資報酬率趨勢，並假設三種投資報酬率趨勢服從均勻分配，而後考慮投資期間分成前後兩個時期，搭配而得九種情境。 本文將觀察不同的起始資產配置(股票資產配置之權重考慮由0%~100%，間隔為1%，共101組；債券資產的權重則為1-股票資產配置之權重，也就是100%~0%)，並以投資組合保險中三種常見的投資策略：買入持有(Buy & Hold；BH)、固定比例混合法(Constant Mixture；CM)及時間不變性投資組合保護(Time-invariant Portfolio Protection；TIPP)，作為投資策略。 在三種投資策略及每種投資策略有101個起始資產配置下，將可以得到303組不同的投資結果，而每一組投資結果中，都可找到個人帳戶於退休時的累積金額、在一定目標所得替代率下之破產機率，以及平均投資報酬率和投資報酬率之標準差，並將所得之投資組合報酬率之平均值為縱軸，標準差為橫軸作圖，找出效率前緣；也就是說，可以依個人帳戶持有人的風險，在其所能忍受的風險下，找到最適的起始資產配置及投資策略，及依這樣的起始資產配置和投資策略下所能得到的平均報酬。另外，更進一步以Sharpe ratio及Reward-to-VaR ratio、Reward-to-CTE ratio三個指標來衡量投資表現，找出在這三個指標下的最適起始資產配置和投資策略。 在前述中，都未考慮到交易成本對於投資結果的影響，但在現實的環境中，交易成本對於投資結果是有影響的，所以本研究也會在考慮交易成本下，找到情境分析和隨機模型下的投資結果及效率前緣，並找出三個投資指標的值來衡量投資表現。 / The defined contribution plan is the trend of retirement pension funds management, but under this plan, the total account values accumulated and the retirement benefits paid each month that labors can get are great related to the investment results of the individual accounts. That's why we said that the investment result of the individual accounts is the most important factor the labors care about. In this article, we will focus on the measure of investment results. We consider bond and stock as our holding assets, and set the investment rate of return in two methods, including scenario analysis and stochastic model. In the scenario analysis method, we set fourteen scenarios to reflect the changes of the investment returns of stocks. In the stochastic model method, we take use of Wilkie investment model to set the investment return rate of stocks and bonds and simulate enormous data to find the average investment rate of return. In each method, we will consider 101 different initial ratio of stock value and three different investment strategies: Buy & Hold(BH)、Constant Mixture(CM) and Time-invariant Portfolio Protection(TIPP). After setting the investment rate of return and investment strategies, we can find 303 different investment results under three investment strategies and 101 initial ratios of stock values. In each result, we can get the accumulated amounts, the income substitute rate and the average rate of return, and use the average rate of return as y-axis, standard deviation as x-axis to find the efficient frontier. That is, we can find the optimal investment strategies and initial ratio of stock value under the risk we can tolerant. We will also use Sharpe Ratio、Reward-to-VaR ratio and Reward-to-CTE ratio to measure the investment results, and find the optimal investment strategies and initial ratio of stock value basic on the three ratios. In practice, the transaction cost is an important factor that will affect the investment results, so we also find the investment results under different situations which had considered the transaction cost.

本研究以985筆台灣科技業公司為樣本，並且使用企業投資指標作為指數加權基礎，探討以有形和無形資產投資規模進行基本面指數化的績效表現與可行性。我們發現即使在考慮了價值風險和規模風險之後，以研究發展費用相關指標建構的基本面指數仍可以產生超額報酬。此外，研究結果顯示部分的基本面指數具有市場擇時能力，能避免投資組合績效受到價格不效率的影響。在對樣本進行流動性的篩選以及考慮投資組合的交易成本之後，我們仍得到一樣的結果。 / We employ 985 companies in technology industry in Taiwan to examine the performance and feasibility of the fundamental indices constructed by corporate investment metrics (including both tangible and intangible investment). We find that the fundamental indices constructed by R&D expenditure-related metrics generate significant Fama-French alpha. Besides, evidence shows that parts of the fundamental indices have market timing ability to prevent performance dragged by price inefficiency. We draw a same conclusion after weeding out the companies with low liquidity and adjusting for transaction costs.

資產配置問題與方法一直是投資人所關心之重要課題。藉由不同之建構投資組合的方法尋找資產的最適權重分配，可使得投資人對所持有資產的管理變得更容易且具效率。在這些方法當中，最小變異數投資組合可滿足追求風險極小化之需求。本文亦從此出發，探討一種特殊的最小變異數投資組合：加權範數最小變異數投資組合，並以台灣50作為實證資料，運用十個績效指標來衡量加權範數最小變異數投資組合、其他三種標竿投資組合與指數型基金台灣50之表現。 結果發現本研究所選取之台灣市場資料在運用加權範數最小變異數投資組合下，確實可以打敗其他大部分投資組合以及台灣50基金，並且在以下兩論點與過往文獻之敘述一致：加入報酬限制條件無法改善績效、使用替代參數亦可提供相稱績效。 / The asset allocation problem has always been an important issue on which investors concern. It is easier and more efficient for investors to manage their assets through constructing their portfolios in different methods to find the most optimized weight of assets. This essay explores a special portfolio, Weighted-Norm Minimum Variance Portfolio (WNMVP), which can minimize the risks of investment, and use Taiwan stock market data to undertake empirical study. The research measured the performance of WNMVP, other three benchmark portfolios, and Taiwan Top 50 ETF (0050) by using ten indicators, bringing three findings. First, WNMVP performs better than most of other portfolios do. Second, adding estimated mean return vector into the WNMVP does not improve performances. Third, three alternative norm penalties provide comparable performance as parameters in WNMVP do. The second and third findings are consistence with previous literature.