Global ETD Search

61	Drömkandidaten : En kritisk diskursanalys om hur den ideale sökande konstrueras i platsannonser inom bygg- och fastighetssektorn / The Dream Candidate : A critical discourse analysis of how the ideal applicant is constructed in job advertisements in the construction and real estate sector Åström, Ida January 2018 (has links) The purpose of this bachelor thesis is to investigate how an ideal job applicant is described when searching real estate janitors and real estate managers in job advertising using a Swedish linguistic perspective. This is achieved by looking at how the model reader is constructed i.e. if the ways to describe the two occupational groups differ, if the descriptions tend to include or exclude groups of applicants, and if and how a relationship is created between the employer and the recipient and if so what kind of relationship. The material consists of ten job advertisements where the employer is looking for real estate janitors and ten job advertisements where the employer is looking for real estate managers. The choice of method for the study is systemic functional grammar, critical discourse analysis and gender coding. Theoretically I also start from the systemic functional grammar and the critical discourse analysis, though with an emancipatory approach. The descriptions of the dream candidates that is created in the ads differ between the two occupations. Real estate janitor is a job which requires more practical skills, while the job as a manager requires more theoretical skills. The ideal real estate janitor has equal numbers of masculine and feminine qualities. The dream candidate is self-propelled, service-oriented and is able to plan the working day in an efficient way. Since the employer seems to have a dominant attitude towards the janitor their relationship tends to not be very close. The ideal dream candidate created for real estate managers is also very self-sufficient, but he or she also has a strong internal drive and likes to run projects in combination with a strong sense of responsibility. The ideal real estate manager has a little more feminine than masculine qualities. The relationship between the employer and the ideal real estate manager is more symmetrical than the relationship that is constructed with the ideal real estate manager. advertising discourse analysis real estate sector construction sector gender coding modality job advertisement SFG systemic functional linguistics annonsering diskursanalys fastighetssektorn byggsektorn könskodning modalitet platsannons SFG systemisk-funktionell grammatik Languages and Literature Språk och litteratur Other Social Sciences Annan samhällsvetenskap
62	Du Är Vad Du Delar : En kvalitativ studie i hur tre svenska mikro- influencers på Instagram ser på sin roll i och med kommersialiseringen Freedman Skiöld, Felicia, Hossein-Chi, Saba January 2018 (has links) Det digitala samhället kännetecknas av konstant utveckling och snabb föränderlighet, vilket har skapat rollen influencer: En person som används av företag och varumärken för att marknadsföra produkter eller tjänster. Denna studie fokuserar särskilt på influencerns egen bild av sitt yrke och genom att tematisera frågor utifrån teorier rörande kommersialisering, självpresentation, deltagarkultur och opinionsbildning. I studien undersöks hur tre utvalda svenska influencers inom mode och skönhet på Instagram ser på sin roll i och med kommersialiseringen vilket analyseras utifrån samma teorier inom medie- och kommunikationsvetenskapen som har nämnts ovan. Studien genomförs genom kvalitativa forskningsintervjuer där influencerna själva är utgångspunkten. Genom studien blir det tydligt att förstå hur kommersialiseringen har påverkat mediesamhället och tidigare roller har bytts ut. Kändisar är inte bara längre skådespelare och artister, opinionsledare behöver inte längre vara traditionella medier, en person kan ha olika roller i olika mediesammanhang och annonsering är inte längre något som går från producent till konsument. Utvecklingen av både medier och sociala kanaler har förändrat medielandskapet helt och de gränserna mellan avsändare och mottagare suddas ut. Det är inte bara marknadskommunikationen som har monopol på forskning rörande annonsering och marknadsföring. Avlutningsvis visar studien att influencerna har en sammansatt och komplex roll som uppstått i och med kommersialiseringen och är en följd utav en konvergens av det digitala medielandskapet. / The digital society is characterized by constant development and rapid change, which has created the role influencer: A person used by companies and brands to market products or services. This study focuses on influencers own image of their occupation and by thematising issues based on theories of commercialization, self-presentation, participatory culture and opinion formation. The essay is exploring how three selected Swedish influencers in fashion and beauty at Instagram are looking at their role in commercialization which is analyzed on the basis of the same theories in media and communication science that have been mentioned above. The study is conducted through qualitative research interviews where the influencers themselves are the starting point. Through the study it becomes clear to understand how commercialization has affected the media community and previous roles have been replaced. Celebrities are no longer just actors and artists, opinion leaders no longer need to be traditional media, a person can have different roles in different media contexts and advertising is no longer something that goes from producer to consumer. The development of both media and social channels has changed the media landscape in so much as the boundaries between senders and recipients are being erased. It is not only market communication that has a monopoly on research relating to advertising and marketing. Lastly the study shows that influencers have a composite and complex role that has emerged through commercialization and is a consequence of a convergence of the digital media landscape. qualitative research interview influencers instagram social media convergence participant culture self-presentation opinion maker commercialization digitization fashion beauty advertising collaborations micro-influencers kvalitativ forskningsintervju influencers Instagram sociala medier konvergens deltagarkultur självpresentation opinionsbildare kommersialisering digitalisering mode skönhet annonsering samarbeten mikro-influencers Media and Communications Medie- och kommunikationsvetenskap
63	De grundläggande rättsprinciperna vid direktupphandling : HFD 2018 ref. 60 och EU-rätten / The General Principles of Swedish Direct Awards : HFD 2018 ref. 60 and EU Law Lignell, Elias January 2022 (has links) This thesis examines the general principles in European Union (EU) public procurement law, as they apply to Swedish direct awards of low value, outside the scope of the EU procurement directives. A combination of Swedish and EU legal methodology is used to investigate two overarching themes. Firstly, the two different legal bases of the general principles, in the light of the Court of Justice of the EU’s definition of cross-border interest, as well as the Swedish implementation. Secondly, the central substantive consequences imposed by the principles on direct awards. The only national precedent on the subject, HFD 2018 ref. 60 of the Supreme Administrative Court, is both utilised and criticised against the backdrop of EU law to paint a picture of the principles’ inner workings in a direct award context. Pertaining to the first theme, an analysis of the applicability of EU primary law on direct awards is undertaken in order to distinguish the legal bases of the principles. If a contract is of certain cross-border interest, the general principles flow directly from EU law. In the absence of such an interest, the principles are exclusively based in Swedish law, which nationally extends the EU principles to all procurement (gold-plating). Overall, contracts valued below a quarter of the applicable EU directive threshold usually lack certain cross-border interest, unless there are concrete indications of the opposite. As a result, most direct awards fall outside the scope of EU law. An awareness of the legal bases of the principles is relevant to avoid breaches of EU primary law. It is argued that the Swedish gold-plated implementation of the general principles causes unnecessary uncertainty, and that separate national principles should be introduced outside the scope of EU primary law. As for the second theme, a thorough analysis concludes that the principles do not prohibit direct awards given without any exposure to competition, as long as the contracts are of low enough value. Direct awards can therefore be conducted through direct contact with a single supplier, in accordance with the legislative aims of the procedure. This may not be the case for social and other specific services of relatively high value. Nonetheless, the principles still affect direct awards, for instance in prohibiting flagrant cases of differential treatment without objective justification, based in arbitrary or corrupt decision-making. Unfortunately, these requirements are able to be circumvented due to the wide discretion given to procuring entities. On the other hand, if a direct award procedure is voluntarily advertised, the principles have greater practical significance. Still, the requirements in such cases are more lenient than in ordinary procurement procedures. public procurement government procurement direct award Sweden general principles legal principles EU law primary law CJEU ECJ certain cross-border interest threshold gold plating procedure competition low value contract offentlig upphandling upphandlingsrätt LOU LUF direktupphandling grundläggande rättsprinciper grundläggande principer allmänna principer upphandlingsrättsliga principer principer för direktupphandling upphandlingsprinciperna HFD 2018 ref. 60 EU-rätt primärrätt överskjutande implementering bestämt gränsöverskridande intresse kravet på insyn likabehandlingsprincipen icke-diskriminering proportionalitetsprincipen öppenhetsprincipen konkurrensprincipen olikbehandling likabehandling nationella principer frivillig annonsering direkttilldelning icke-direktivstyrd direktupphandlingsgräns tröskelvärde lågt värde anbudsinfordran konkurrensutsättning icke-konkurrensutsatt 19 a kap 19 a kap. 8 § rättsmedel överprövning obligatoriska krav sammanblandning EUF-fördraget FEUF EU-domstolen EU-rättslig metod rättsdogmatisk metod effet utile teleologisk tolkning affärsmässighet handlingsfrihet rättssäkerhet korruption Law Juridik Law (excluding Law and Society)

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