Traditionella affärsmodeller ligger till grund för hur företag gör vinst och levererar kunskap. När samhället blir mer och mer digitaliserat ökar risken för misslyckande när en traditionell affärsmodell används. Ett sätt att minska risken är att transformera affärsmodellen till digital affärsmodell.  Denna studie tar upp förklaringar till vad digitala affärsmodeller, konkurrensfördelar, digitalisering, digitisering och affärsmodeller är. Syftet med studien är att ta reda på vilka realiserade konkurrensfördelar har skapats av digitala affärsmodeller samt hur företagen fick fördelarna. Syftet uppfylldes med hjälp av en systematisk litteraturgenomgång och intervjuer för att kunna påvisa eventuella likheter och skillnader mellan företagen jämfört med tidigare forskning.  För att skapa konkurrensfördelar med digitala affärsmodeller krävs en översyn av prioriteringar. Det gäller för företag med digitala affärsmodeller att leverera kundnytta med digitaliserade lösningar. Företags engagemang i till exempel miljö och dess påverkan på arbetssätt skapar konkurrensfördelar, när det samtidigt kopplas till digitala affärsmodeller. / Traditional business models form the basis for how companies make profit, delivery, and knowledge. This means that the risk of failure increases with traditional business models when society becomes digital. One way to reduce the risk is to transform the business model into a digital business model.  This study addresses explanations of what digital business models, competitive advantages, digitization, digitization, and business models are. The purpose of the study is to find out what realized competitive advantages have been created by digital business models and how the company received the benefits. This was done with interviews and a systematic literature review to be able to demonstrate any similarities and differences between the companies compared with previous research.  Creating competitive advantages with digital business models requires a review of priorities. It applies to companies with digital business models to deliver customer value with digitized solutions. Companies' involvement in, for example, the environment and its impact on working methods creates competitive advantages, when at the same time it is linked to digital business models.

This diploma thesis deals with questions about prospectus assembly for the company GASTROSUN SK, s.r.o with detailed focus on refinement of its prerequisites. The aim of this diploma thesis is to put together the comprehensive and integrated prospectus with the focus on its usability in practice. It’s important so that all assemblage plans in this prospectus reflected the real estate. Partial aim of this diploma thesis is matching other possible kinds of investments with the investment embedded in business by the help of indicator of return on capital employed before taxation.

Syftet med kandidatuppsaten är att skapa en större förståelse för hur Talent Management tillämpas hos svenska verkstadsindustrier. Fokuset ligger på hur verkstadsindustrier definierar både begreppen Talent Management och talang. Resultatet visar att deltagande organisationer har spridda definitioner av både Talent Management och talang. Dock finns det likheter mellan alla organisationers definitioner. Vidare fastställer resultatet att organisationer sällan arbetar med Talent Management efter enbart ett synsätt och dess praxis, utan arbetssätten sträcker sig ofta över ett flertal synsätt. För att förklara skillnaderna i definitionsvariationen tillämpas till stor del tidigare forskning inom området. Ett flertal teorier om varierande perspektiv på synsätt används som ett teoretiskt verktyg i studien. Studien genomförs med en kvalitativ forskning där sex semistrukturerade intervjuer med Talent Management-utövare från svenska verkstadsindustrier representeras. Resultatet från intervjuerna jämförs sedan med den tidigare forskningen i en analysdel där ett flertal ämnen mynnar ut diskussionsmaterial som presenteras i uppsatsens avslutande del. Faktorer till vad en talang representeras av bekräftar tidigare forskning likväl som ytterligare faktorer framförs som avgörande. Organisationers hantering av medarbetare med hjälp av Talent Management beror till stor del av organisationernas egna unika kulturer och värderingar, vilket till stor del bekräftar den tidigare forskningen inom ämnet. Genom detta kan resultatet av denna kandidatuppsats verka som ett komplement till den tidigare forskningen inom den svenska kontexten. Vidare kan även uppsatsen användas som ett underlag till praktikersamhället inom Talent Management-området gällande aktuella konkurrensfördelar, utmaningar och prioriteringar för verkstadsindustrier. / The purpose of the study was to form a greater understanding how Talent Management is implemented in Swedish engineering industries. Focusing on how the engineering industries define both the concepts of Talent Management and Talent. The result shows that the participating organizations have diverse definitions for both concepts, however, there are similarities found in all organizations definitions. Furthermore, the result states that organizations rarely work with Talent Management based on only one approach and practice, instead the working methods often extend over several approaches. To explain the differences for the definitions, an extensive application to previous research was applied. Several theories on the different perspectives on practices are used in the study. The study was conducted using qualitative research, which consisted of six semi-structured interviews with Talent Management-coworkers from Swedish engineering industries. The results from the interviews were compared with previous research and after analysis, several topics were presented in the discussion and conclusion. The research confirmed previous determined factors as well as additional ones. Organizations' management of employees with Talent Management, strongly depends on the organizations' own unique cultures and values, which essentially confirms previous research in the subject. Through this, the results of this study complement the previous research but now in Swedish context. Furthermore, the study can also be used as a basis for the practicing community within the Talent Management area to face current competitive advantages, challenges, and priorities for engineering industries.

Konsumenter exponeras för 2000 reklammeddelanden dagligen men lägger bara märke till fåtal av dem. Musik har en värdefull position i reklam som företag kan använda för att sticka ut i reklambruset. För att kunder ska lägga märke till företags marknadsföring vilken kan skapa värde för kund, behövs förståelse för vilka känslor och tankar som uppstår hos kund vid exponering av företags reklammusik i långsamt- och medeltempo, samt vilka attityder som formas gentemot företaget vid exponeringen. För att förstå kundupplevelsen i form av vilka känslor, tankar och attityder vid lyssnandet av reklammusik, utförs en kvalitativ undersökning för att förstå fenomenet på djupet. Den verkliga kundupplevelsen har fångats genom att 13 djupintervjuer genomförts där respondenterna exponerats för reklamlåtar i tempona långsam (70 bpm) och medel (120 bpm). Undersökningen tyder på att reklammusik väcker känslor och tankar i både positiv och negativ riktning, likaså influeras attityden gentemot företag men mer i stunden som respondenterna exponeras av reklammusik än ihållande. Reklammusik i marknadsföring har en betydande roll i den värdeskapande processen för både kund och företag. Vidare tenderar värdeskapande reklammusik att generera i konkurrensfördelar vilket gynnar företags framgång. Resultaten bidrar med förståelse om kundupplevelsen vid reklammusik till litteraturen samt med kunskap till företag gällande reklammusikens inflytande på kundupplevelsen. / Every day consumers are exposed to an enormous amount of advertisements but only notice a few of them. Music has a powerful role in advertising which corporations can use to stand out from the noise of advertising. For consumers to notice corporations’ marketing that is used to create customer value, an understanding is needed regarding which feelings and thoughts arise when customers are exposed by advertising music in a slow- and middle tempo, also what attitudes are formed toward corporations at the exposure. To achieve knowledge about the customer experience, qualitative research is needed to understand the phenomenon in depth. To achieve an understanding of the real customer experience, 13 in-depth interviews have been conducted where the interviewees have been exposed to advertising music in the tempo of slow (70 bpm) and average (120 bpm). Advertising music awakens feelings and thoughts, both in positive and negative terms, as well as the attitude is shaped toward corporations which are influenced more in the moment the person is exposed by advertising music than in the long run. Advertising music has a powerful role in marketing in the process of value creation to both customers and corporations which may emerge in competitive advantages and further empower corporation success. The understanding of customer experience in combination with advertising music contributes to both corporations' knowledge and the literature.

Thesis is presented on 108 pages of typewritten text. Consists of introduction, three chapters, conclusion, bibliographic list, two applications, includes 10 tables and 8 figures. The bibliographic list contains 66 names including 4 foreign. In the introduction justified the relevance of the research topic, formulate the purpose and tasks, object and subject of research, outlines the key provisions of novelty and practical significance of the work. The first Chapter analyzes the concept of competition and competitiveness. The main factors and sources of competitiveness of the enterprise are revealed, the existing methods used to assess the competitiveness of economic entities are investigated. The second Chapter describes the main characteristics of the metallurgical industry at the present stage. Also it includes the review of the activities of enterprises in the context of restrictive measures by foreign States , their functioning within the framework of international organizations such as the WTO and the EAEU, as well as the main directions of development of enterprises are marked. The methodological approach to assessing the competitiveness of the enterprise and ways to improve it is presented in the third Chapter. The presented method was tested on the example of PJSC "TMK", the level of competitiveness of the enterprise was determined, on the basis of which a set of measures to improve the activity of the enterprise was proposed. / Диссертация изложена на 108 листах машинописного текста. Состоит из введения, трех глав, заключения, списка использованной литературы, двух приложений, включает 10 таблиц, 8 рисунков. Библиографический список включает 66 наименований, в том числе 4 иностранных. Во введении обоснована актуальность темы исследования, сформулированы цель и задачи, объект и предмет исследования, обозначены основные положения новизны и практической значимости работы. В первой главе проанализирована сущность понятий конкуренции и конкурентоспособности. Выявлены основные факторы и источники конкурентоспособности предприятия, а так же исследованы существующие методы, применяемые для оценки конкурентоспособности хозяйствующих субъектов. Во второй главе рассмотрены основные характеристики металлургической отрасли на современном этапе. Произведен обзор деятельности предприятий в условиях ограничительных мер со стороны иностранных государств, их функционирование в рамках таких международных организаций, как ВТО и ЕАЭС, а также обозначены основные направления развития предприятий. Методический подход к оценке конкурентоспособности предприятия и путей его повышения представлен в третьей главе. Проведена апробация представленного метода на примере ПАО «ТМК», то есть определен уровень конкурентоспособности предприятия, на основании которого предложен комплекс мероприятий по улучшению деятельности исследуемого предприятия.

In the first section, the concept of a marketing complex and its significance for the company's activities are revealed, the main advantages and disadvantages of using intelligent technologies in marketing are described, and the problem of finding an effective channel for attracting customers is revealed and updated. The second section describes the industry of higher professional education, provides a comparative analysis of the channels for attracting applicants, and describes the channels used. Examples of the use of chatbot technology for business process automation are presented, the activities and structure of the Department of MUS Urfu are developed and described, the AS-IS model is created, which highlights the problem of choosing the most effective channel for attracting applicants, and then the TO-BE model is created. The third section is composed of Charter and project plan for creating a chat bot to attract students to the graduate program of the Department of the ICC, Urfa, analyzed competitive advantages and possible threats of the project, written marketing and organizational plans for the project calculation of the economic efficiency of the project, step by step described the process of project implementation. The terms of reference for development, the algorithm and screenshots of the development process, according to the planning, are given in appendices 1-4. / В работе приведено описание отрасли высшего профессионального образования, произведён сравнительный анализ каналов привлечения абитуриентов, описаны применяемые каналы. Представлены примеры применения технологии чат-бот для автоматизации бизнес-процессов, разработана и описана деятельность и структура кафедры МУС УрФУ, создана модель AS-IS, в которой выделена проблема, заключающаяся в выборе наиболее эффективного канала привлечения абитуриентов, далее создана модель TO-BE. Составлены устав и план проекта по созданию чат-бота для привлечения абитуриентов на программу магистратуры кафедры МУС УрФУ, проанализированы конкурентные преимущества и возможные угрозы проекта, составлен маркетинговый и организационный планы проекта, произведён расчёт экономической эффективности проекта, поэтапно описан процесс реализации проекта.

企業的核心競爭優勢是一個建立在企業的核心資源基礎上，包括技術、管理、文化、專利、產業累積知識等，一個整體綜合的優勢，最後反應該企業在市場上經營的結果。企業要先確認自己相對於市場的競爭優勢是什麼，因為長久不斷累積耕耘該領域，企業會比競爭者或新進者擁有更多的學習經驗，擁有更多專業知識，時間一久企業就會把競爭者甩在後頭，獨家擁有最佳的該領域競爭優勢，更讓企業在經營過程會形成不容易被競爭者與新進者模仿、並帶來超額利潤的獨特能力。本研究是藉由理論架構工具來盤點個案公司的競爭優勢構面，為其盤點哪些是有價值性資源、獨特於競爭對手的能力、能力組合成能耐與擁有動態思維行動去適應環境的能力等，為個案公司整理出企業之所以能夠持續保有競爭優勢構面組成。再審視個案公司新製程產品事業策略利用到既有核心競爭優勢的程度高低與個案公司經營績效的關係，提出討論與建議。 / The enterprise’s core Competitive Advantage (CA as the short form shown below) is based on the core resources of an enterprise, these resources are turned to be as the technologies, management, culture, patents, market’s cumulated knowledges and etc., it’s a kind of comprehensive advantages to be reflected on the enterprise’s excellence performance in the market. However, it’s to be to make sure before heading to the market for what the advantages the enterprise will bring to the market and to take a persistent, consecutive and a long-term engagement in the market, it may acquire a lot more of experiences and advanced technologies than the competitors or new comers who may fall much behind, and it becomes the sole leader in the market as it’s surely that the enterprise has core CAs with distinctive and in-imitated phenomenon and bring descent high revenue and profit in the long run after that. This paper is to take a constructive theoretical tool to check the composition of CAs inside the case company to distinguish from what are the value resources, distinctive capabilities, collective core competences and dynamic capability to adapt the environmental change to explain how the case company keep its sustainably CAs in the market. Furthermore, how the existed CAs were used and involved in the new product during the development and what’s the performance comparison according to CAs’ involvement.

Made available in DSpace on 2016-03-15T19:31:19Z (GMT). No. of bitstreams: 1 Walter Roberto Kuroda.pdf: 533116 bytes, checksum: 5c2d1fc5bb48a65b19555c30cc9b12c7 (MD5) Previous issue date: 2009-03-17 / This study verified the role of intangible assets of commercial banks in developed and developing countries to obtain sustainable competitive advantage, or to testify if the higher amount of intangible assets, the greater sustainability of institutions would be. The research considered not only the superior average returns of the financial sector, which characterizes competitive advantage, but also its persistence over time that typifies sustainability. The rationale was based on the Vision Based on Resources (RBV), although the approach of several empirical researches was made toward economic sector business, generally excluding the financial sector. This study has its relevance represented by the novelty of the theme, whitch approuches the relation between Intangible Assets and the sustainable competitive advantage, specifically in banking institutions. / Este estudo verificou o papel dos ativos intangíveis dos bancos comerciais em países desenvolvidos e em países em desenvolvimento na obtenção de vantagens competitivas sustentáveis, ou seja, constatando se quanto maior a quantidade de intangíveis maior seria a sustentabilidade das instituições. A pesquisa considerou não só os retornos com média superior do setor financeiro, que caracterizam vantagem competitiva, mas, também, a persistência ao longo do tempo o que tipifica a sustentabilidade. A fundamentação apoiou-se na Visão Baseada em Recursos (Resource-Based View - RBV), que, apesar de muito utilizada em pesquisas empíricas dirigidas para diversos setores econômicos empresariais, geralmente excluem o setor financeiro. Desta forma, a relevância da contribuição deste estudo está no ineditismo de uma pesquisa relacionando Ativos Intangíveis e Vantagens Competitivas Sustentáveis em instituições bancárias.

The main theme of this master's thesis is an effort to explain the integration of transnational corporations from developing countries into the economic globalization. Firstly, we define the main concepts, such as process of globalization and competition. Then, we specify the most important characteristics of transnational corporations from developing countries, we identify major incentives and strategies of their integration into the global competition, we also devote our attention to measurement of degree of their integration into the global economy and evaluate their main competitive advantages and disadvantages. In the analytical part of the work we use quantitative analysis in order to find the differences between transnational corporations from developing countries and their counterparts from developed countries in the transnationality index, diversification of industry and industrial sector in which these companies operate. The last part is focused on a case study of an Indian transnational conglomerate Tata Group. On this example we show the practical aspects of integration of transnational corporations from developing countries into the global economy.

Bakgrund: Inom företagssektorn prioriteras sociala- och miljömässiga hållbarhetsaspekter i större utsträckning vid utvärdering av nya och befintliga leverantörer. Leverantörer är i behov av att uppfylla kriterier från B2B-kunder varvid en hållbarhetsstrategi kan vara fördelaktig att verka utefter. Brewmaster vill konkurrera genom hållbar och spårbart framtagen malt, vilket förutsätter legitimitet samt uppfyllelse av potentiella bryggeriers hållbarhetskrav. Problematiken grundas i bristande transparens inom bryggeribranschen, begränsad insikt gällande vilka hållbarhetskrav som ställs av B2B-kunder kunder samt Brewmasters avsaknad av en hållbarhetsstrategi. Syfte: Syftet är att identifiera vilka kravställningar Brewmasters potentiella B2B-kunder kunder ställer på kommande partnerskap samt hur Brewmaster utifrån ett leverantörs- perspektiv, kan tillfredsställa dessa krav. Vidare granskas vilka konkurrensfördelar Brewmaster kan uppnå genom att arbeta utifrån ett strategiskt hållbart perspektiv inom hela organisationen. Metod: Utifrån en kvalitativ fallstudie med en deduktiv ansats har primärdata insamlats via ostrukturerade - samt semistrukturerade intervjuer. Primärdata har kompletterats av sekundär- data från bryggeriers hållbarhetsrapporter, litteratur, hemsidor samt vetenskapliga artiklar, vilket har analyserats i relation till det empiriska materialet för att besvara studiens frågeställningar. Slutsats: Brewmaster behöver säkerställa ett proaktivt och kontinuerligt hållbarhetsarbete som inbegriper upprätthållande av riktlinjer och policys. Hållbarhetskraven som ställs innefattar produktkvalitet och säkerhet, ett hållbart ansvarstagande genom resurseffektivitet och minimering av avfall. Vidare framgår ett behov av att integrera en hållbarhetsstrategi för att uppnå ökad legitimitet, marknadsandelar och konkurrenskraft på marknaden. Det kan medföra ökad betalningsvilja hos konsumenter samt utveckling av relationer med intressenter, där kostnads- och konkurrensfördelar skapas samt långsiktiga partnerskap. Vidare kan dessa fördelar differentiera företaget vilket kan generera konkurrensfördelar på marknaden. Studiens bidrag: Resultatet kan vara av praktisk nytta för andra företag inom likartade branscher i form av riktlinjer för hur en hållbarhetsstrategi kan förbättra verksamhetens konkurrensfördelar, samt hur ett hållbart agerande kan möjliggöra potentiella samarbeten. Teoretiskt bidrar studien med en djupare förståelse för samverkan mellan B2B-kunder och leverantörer, där studiens resultat öppnar upp för vidare diskussion gällande hållbart ansvarstagande inom försörjningskedjan samt värdet av transparens mellan intressenter. / Background: Social and environmental sustainability is increasingly prioritized when choosing a supplier in the corporate sector. This presupposes the suppliers meet the extended requirements of the B2B customers and thereby it can be beneficial to create a sustainability strategy. The malt house Brewmaster strives to compete through sustainable and traceable malt, which requires them to achieve legitimacy in the industry and fulfillment of desirable breweries' sustainability requirements. The issues that can accure for Brewmaster is, limitations to see the depts of wich significant environmental requirements potential B2B customers seek, and Brewmaster's lack of a sustainability strategy. Purpose: Identify which requirements Brewmasters' potential B2B customers demand on future partnerships and how Brewmaster, from a supplier perspective, satisfy these requirements. Furthermore, the study examines competitive advantages Brewmaster can achieve by working from a strategically sustainable perspective throughout the organization. Method: Based on a qualitative case study with a deductive approach, primary data has been collected via unstructured - as well as semi-structured interviews. It has been supplemented by secondary data from breweries' sustainability reports, literature, websites, and scientific articles, which have been analyzed into the empirical material to answer the study's questions. Conclusion: Brewmaster needs proactive and continuous sustainability work which includes maintaining guidelines and policies. The sustainability requirements contains product quality and safety, resource efficiency, and minimization of waste. Additionally, there is a need to integrate a sustainability strategy to achieve increased legitimacy, market shares, and competitiveness in the market. This can generate increased willingness to pay among consumers and develop relationships with stakeholders, where cost and competitive advantages are created as well as long-term partnerships. Furthermore, these advantages can differentiate the company, which can entail competitive advantages in the line of business. Contribution: The results of the study can be practically useful for other companies in similar industries. Due to the form of guidelines for how a sustainability strategy can improve the business's competitive advantages, and enable potential collaborations. Theoretically, the study contributes to a deeper understanding of collaboration between B2B customers and suppliers, where the results open for further discussion regarding sustainable responsibility in the supply chain and the value of transparency between stakeholders.