This study aims to compare two ethnographies of organizational culture – one from the discipline of Social Anthropology and one from the discipline of Organizational Studies – considering their purpose, their method, and their concept of culture. Despite big similarities, or perhaps thanks to the similarities, some fundamental differences are made visible. The discipline of Organizational Studies has, compared to that of Social Anthropology, regarding the research method being used, less focus on, and less participation in, the informal social life of the organizational culture of the study. Regarding the concept of culture the Organizational Studies consider culture containing more of unity, stability and clear boundaries, compared to Social Anthropology. Further – the Organizational Studies has more focus on power and structure, while Social Anthropology has more focus on meaning and interpretation. Finally – the research purpose of studies in Organizational Studies is a bit more normative in its characteristic, than that of Social Anthropology. The study is concluded with a discussion of the future of Social Anthropology and its studies of organizational culture. An argumentation is conducted intended to get the two disciplines to learn from each other in the area of organizational culture, and also intended to show the discipline of Social Anthropology a road to relevant studies in the area of organizational culture. / Denna studie syftar till att jämföra två etnografier inom organisationskultur - en från disciplinen socialantropologi och en från disciplinen organisationsteori - med fokus på deras respektive syfte, metod och kulturbegrepp. Trots stora likheter, eller kanske tack vare likheterna, syns några grundläggande skillnader. Organisationsteorin har, jämfört med socialantropologin, angående forskningsmetod, mindre fokus på och mindre deltagande i det informella sociala livet i den studerade organisationskulturen. Angående kulturbegreppet så ser organisationsteorin kultur som något enhetligt, stabilt och tydligt avgränsat i större utsträckning än socialantropologin. Vidare har organisationsteorin större fokus på makt och struktur, medan socialantropologin har mer fokus på mening och tolkning. Slutligen är organisationsteorins syfte något mer normativ i sin karaktär än hos socialantropologin. Studien avslutas med en diskussion om socialantropologins framtid på området organisationskultur. En argumentation drivs i syfte att de två disciplinerna ska kunna lära från varandra och i syfte att visa en väg för socialantropologin att bedriva relevanta studier på området organisationskultur.

As a link between past and present, ruins play for human  groups an active role intheir reality representation, leaving their perceptions rationalized under a triple psycho­ social conflict of cultural identity, spatial ubiquity and temporal continuity. From this proposal, we broach in this paper the tourism incidence on heritage revalorization among Lípez Highland rural communities (Department of Potosí, Bolivia). Taking the communities of Santiago K and Santiago Chuvica and the Lakaya archaeological site as study case, we analyze heritage-tourism relationship from a local point of view, falling into the emic lecture of the progress concept that sees in the past a potentialcultural consumer good to be exploited from tourism = economical development equation. Considering different glances on ruins that are perceived by communities as of their own, we try to grasp the logic that guide its transformation in a tourist­ heritage product, where aesthetic, identity, mythic, psychosocial, spatial, and strategic points of view come together. / En tanto que nexo entre pasado y presente, las ruinas juegan para los grupos humanos un papel activo en la representación de la realidad, con lo que queda su percepción racionalizada desde un triple conflicto psicosocial de identidad cultural, ubicación espacial y continuidad temporal. Partiendo de esta premisa, en el presente trabajo se aborda la incidencia del turismo en la revalorización del patrimonio entre las comu­ nidades rurales del altiplano de Lípez (departamento de Potosí, Bolivia). Tomando como caso de estudio las comunidades de Santiago K y Santiago Chuvica, así como el yacimiento arqueológico de Lakaya, se analiza la relación patrimonio-turismo desde un punto de vista local, con incidencia en esa lectura emic del concepto de progreso que, a partir de la ecuación turismo = desarrollo económico, ve en el pasado un potencial bien de consumo cultural que se puede explotar. Considerando distintas miradas sobre unas ruinas sentidas como propias por las comunidades, se trata de penetrar la lógica que guía su transformación en producto turístico-patrimonial, en la cual confluyen puntos de vista psicosociales, de identidad, estéticos, míticos, estra­tégicos y espaciales.

為建立適用於本土文化的品牌性格量表（brand personality scale），本研究以主位取向（emic approach）的角度，採取基本語彙策略（fundamental lexical strategy），依序建構「品牌性格語彙詞庫」與編製「品牌性格量表」，以期建立的量表具有本土契合性（indigenous compatibility）。本研究以六個階段依序進行，在語彙詞庫建構部分，透過「知名品牌調查」、「性格語彙蒐集」與「品牌性格語彙篩選」三個階段，得到253組相似詞組，收錄959個品牌性格語彙。最後，再利用使用頻率區分使用層級，進而建構出「品牌性格語彙詞庫」與「性格語彙檢索表」。在量表編製部分，則包含品牌性格語彙適合性調查、品牌性格語彙與品牌配對，以及品牌性格調查三個階段。經因素分析主成份法與信度分析，得到「知性與感性」、「冒險創新」、「能幹可靠」，以及「純淨健康」四個品牌性格構面，信度分別為.99、.97、.96與.91，總解釋變異量為87.45%；經純化後，四構面的信度分別為.96、.95、.94與.88，題項由89題縮減至37題。 本研究透過對譯方式，分別與Aaker建構美國和日本品牌性格構面進行跨文化比較。結果顯示：(1)本土與美日的品牌性格構面不具有一對一的對應關係；(2)本土品牌性格構面，僅有「冒險創新」構面特質較接近美國「Excitement」構面（達47.62%），而「知性與感性」、「能幹可靠」與「純淨健康」三構面分別有57.14%、70.59%與69.23%的性格特質未出現在美國品牌性格構面中；(3)本土品牌性格構面，僅有「純淨健康」構面特質較接近日本「Sincerity」構面（達38.46%），而「知性與感性」、「冒險創新」與「能幹可靠」三構面則分別有69.05%、71.43%與70.59%的性格特質未出現在日本品牌性格中。此說明，本研究建立品牌性格構面在本質上是異於美國與日本品牌性格構面，是可以反映本土重視的品牌性格特質。

Made available in DSpace on 2016-08-16T13:26:16Z (GMT). No. of bitstreams: 1 FranciscoES_TESE.pdf: 3784576 bytes, checksum: b3a86dd12e13fb7ad7b2fa17a1723f71 (MD5) Previous issue date: 2015-02-27 / The growing scientific concern for sustainable development and appropriate use of natural resources has awakened to the need for research on participatory approach, bringing researchers and farmers. The main hypothesis of this work is the study of the farmer knowledge used as tools observations experienced in activities over the years, the respect of the problems and solutions for their systems and that this knowledge is in line with the scientific knowledge. Consistent with the idea of integration of knowledge and considering the few studies with ethnopedological approach developed in the state of Rio Grande do Norte. This study is a way, the one record that despite never forget the land of his birth, moved, traveled by other plagues; studied, learned, reflected, matured and now back to the beloved land, seeking to portray it at the same time, meet a heart pulse and rethink what you have learned. Given the above, it was aimed to perform ethnopedological evaluation of Sant Miguel Ranch, and thus prepare the pedological survey, characterize the fauna and flora and the use made of them, know the sources and use of water providing understanding of reality site. In no approach analyzes and scientific names, but also the record of the wisdom of the ancients; own observations collected over many years and notes while listening to the considerations of those who came before. The study was conducted in the city of Almino Afonso (where the ranch ridge de Saint Miguel, along with 29 other sites, is in the mountainous area of the middle-west of the state of Rio Grande do Norte, on the border with Paraíba, on the splitter water: Piranhas (south) and Apodi (north). The main results identified three general elements of greater importance in the characterization Ranch of Ridge environment of San Miguel: the mountainous terrain, the stony ground and the trees and shrub thick. The strong rocky relief wavy and thick vegetation, unfavorable to the penetration of extensive cattle ranching, slow to occupation of the local area in colonial times. It was concluded that the soil in this study, although stony, provided adequate natural fertility to sustain agriculture with empirical techniques, a factor that induced the backcountry search saws because they have higher rainfall for its water supply, and production of easy pickings in the backwoods farmer / A crescente preocupação científica com o desenvolvimento sustentável e uso adequado dos recursos naturais tem despertado para a necessidade de pesquisas com enfoque participativo, aproximando pesquisadores e camponeses. A principal hipótese do trabalho em estudo é a de que o conhecimento do agricultor utiliza como ferramentas as observações vivenciadas nas atividades ao longo dos anos, a respeito dos problemas e soluções para os seus sistemas e que esse conhecimento está em consonância com o saber científico. Consoante a ideia de integração dos conhecimentos e considerando os poucos trabalhos com abordagem etnopedológica desenvolvidos no estado do Rio Grande do Norte. Este estudo é, de certa forma, o registro de alguém que, apesar de nunca se esquecer da terra que o viu nascer, mudou-se, viajou por outras plagas; estudou, aprendeu, refletiu, amadureceu e agora volta à terra querida, procurando retratá-la para, ao mesmo tempo, cumprir um impulso do coração e repensar o que aprendeu. Diante do exposto, objetivou-se realizar a avaliação etnopedológica do sítio São Miguel, e com isso elaborar o levantamento pedológico, caracterizar a fauna e a flora e a utilização que se faz delas, conhecer as fontes e uso da água proporcionando a compreensão da realidade local. Na abordagem há análises e nomes científicos, mas também o registro da sabedoria dos antigos; observações próprias colhidas ao longo de muitos anos e anotações ao ouvir as considerações daqueles que vieram antes. O estudo foi desenvolvido no município de Almino Afonso (onde está o sítio Serra de São Miguel, ao lado de outros 29 sítios, fica na zona serrana do médio oeste do estado do Rio Grande do Norte, na divisa com a Paraíba; no divisor de águas: Piranhas (ao sul) e Apodi (ao norte). Como resultados principais, foram identificados três elementos gerais de maior importância na caracterização do ambiente do sítio Serra de São Miguel: o relevo montanhoso, o solo pedregoso e a vegetação arbóreo-arbustiva densa. O relevo rochoso forte ondulado e a vegetação densa, desfavoráveis à penetração da pecuária extensiva, tardaram a ocupação da área local na época colonial. Concluiu-se que o solo em estudo, embora pedregoso, apresentou fertilidade natural adequada para sustentar a agricultura com técnicas empíricas, fator que induziu o sertanejo a procurar serras por apresentarem maiores precipitações pluviais para seu abastecimento de água, e produção de colheitas mais fáceis no sertão pecuarista

Depuis l'expansion du web, de nombreuses applications cherchent à répondre aux besoins d'utilisateurs ou de machines aux origines culturelles variées. De ce contexte de diversité culturelle émerge de nombreux conflits liés à des conceptions du monde différentes. Proposer des services adaptés requiert l'intégration au sein du système d'une forme de conscience culturelle. Une conscience culturelle artificielle est composée de représentations et de médiations culturelles formelles offrant au système les moyens pour interpréter les cultures représentées et déterminer leurs différences. Jusqu'à présent les représentations utilisées dans le développement des systèmes culturellement conscients sont issues de modèles universels ou ``étiques''. Ces modèles grossiers, bien qu'ils soient adaptés, limitent la compréhension possible des cultures représentées. Par conséquent ils constituent un goulot d'étranglement dans le développement des systèmes culturellement conscients.Cette thèse explore le développement d'une conscience culturelle artificielle plus fine sur la base de modèles culturels spécifiques à chaque culture dits ``émiques''. J'étudie la construction, la formalisation et la médiation des représentations culturelles émiques. Mes contributions principales sont la conception et la validation, d'une part, d'un nouveau processus ethnographique semi-automatique de construction de modèles émiques via la fouille de textes et, d'autre part, d'une conscience culturelle artificielle émique fondée sur l'alignement d'ontologies culturelles issues de ces modèles. / With the growing web, a number of applications seek to meet the needs of users or machines having diverse cultural backgrounds. From this context of cultural diversity arises conflicts linked to different world conceptions. Offering adaptated services requires the integration of a form of cultural awareness in the system. An artificial cultural awareness is composed of formal cultural representations and mediations providing the system with the means to interpret the represented cultures and to determine their differences. So far the representations used for the development of culturally-aware systems come from universal or ``etic'' models. Those coarse-grained models, even though they are adapted, limit the possible understanding of the represented cultures. As a consequence they constitute a bottleneck for the development of culturally-aware systems.This thesis investigates the development of a finer-grained artificial cultural awareness based on cultural models specific to each culture called ``emic''. I study the construction, the formalisation and the mediation of these emic cultural representations. My main contributions are the design and validation of, in one hand, a new semi-automatic ethnographic process for building emic models through text-mining, in another hand, an emic artificial cultural awareness based on the mapping of cultural ontologies coming from those models.

The dissertation consists of an introduction and three empirical articles. The introduction gives the theoretical background, integrates the three articles, and elaborates on future research questions. The first article investigates the important decision in the lives of German and Indian university students to identify the important areas of decision making. The second article examines the structure of real life decision making and reveals the underlying factors of five major decision areas. The third article investigates the similarities and differences on decision making between German and Indian students using prior qualitative findings in a large quantitative survey.

This paper looks at the issue of homelessness from an emic perspective of a homeless people themselves. The categories under discussion here, and the order of importance in which they are presented arises from the context of the street and has been determined by the research itself. Besides a reference to a typology of homelessness it focuses primarily on the personal - individual strategies of survival, the needs of people on the street, their activities and economic behavior. In addition there is a space for the voice of homeless people's closest associates, charity workers. The paper also applies topics such as exclusion homeless people and outlines some possible solutions. The research methods employed are, semi- structured narrative interviews, participate and non-participate observation.

Depuis l’essor d’Internet, et particulièrement des réseaux sociaux, les espaces en ligne sont devenus des canaux de communication privilégiés pour diffuser un discours s’opposant au « genre », à la « propagande LGBT », et plus récemment au « wokisme ». Dans ce mémoire, je m’inspire des pistes méthodologiques ouvertes par la littérature francophone sur les campagnes anti-genre numériques, pour proposer une actualisation des connaissances sur ces discours, à partir d’un corpus de tweets original collecté entre novembre 2022 et février 2023. En suivant une méthodologie mixte, combinant analyse quantitative et qualitative, je décris un corpus de 345 413 tweets à l’aide d’outils issus de la lexicométrie, pour mener une analyse critique de 70 micro-discours sélectionnés dans ce corpus. En croisant l’approche historique du discours (DHA) aux études critiques des discours issus des réseaux sociaux (SM-CDS), j’expose les vecteurs de diffusion des discours anti-genre, anti-lgbt et anti-wokisme, les thèmes qui les composent et les stratégies discursives qui les construisent, ainsi que les stratégies collectives à l’œuvre derrière la diffusion de ces types de discours. En me concentrant sur la « protection des enfants » comme thématique centrale, je montre un déplacement des discours anti-genre et anti-lgbt vers un rejet affirmé de la transidentité, et l’intégration de ces discours dans un discours contre le « wokisme » - soulignant, ce faisant, l’intérêt de privilégier une approche émique pour étudier ces campagnes. Je montre ensuite que le discours anti-wokisme passe par l’articulation d’un discours populiste – nationaliste, qui permet de formuler un appel à la protection de l’identité française contre les menaces supposées de l’Islam et du « wokisme ». Finalement, j’expose la circulation internationale des discours analysés, suggérant l’intégration de ce phénomène dans l’« ordre de désinformation », et dans une montée globale des discours populistes de droite radicale. / Since the rise of the Internet, and particularly social medias, online spaces have become privileged communication channels to express a discourse opposing "gender", "LGBT propaganda", and more recently "wokism". In this thesis, I draw on methodological approaches opened up by the francophone literature on digital anti-gender campaigns, to propose an update of knowledge on these discourses, based on an original corpus of tweets collected between november 2022 and february 2023. Following a mixed methodology, combining quantitative and qualitative analysis, I describe a corpus of 345 413 tweets using tools derived from lexicometrics, to conduct a critical analysis of 70 micro-discourses selected from this corpus. Crossing the discourse historical approach (DHA) with social media critical discourse studies (SM-CDS), I expose the vectors of diffusion of anti-gender, anti-lgbt and anti-wokism discourses, the themes that compose them and the discursive strategies that construct them, as well as the collective strategies at work behind the diffusion of these types of discourses. Focusing on "child protection" as a central theme, I show a shift in anti-gender and anti-lgbt discourses towards an assertive rejection of trans-identity, and the integration of these discourses into a discourse against "wokism" – underlining the value of privileging an emic approach in the study of "unpleasant movements". I then show that the anti-wokism discourse enables the articulation of a populist-nationalist discourse, which allows to formulate a call to protect the French identity against the supposed threats of Islam and "wokism". Finally, I outline the international circulation of the analyzed discourses, suggesting the integration of this phenomenon into the "disinformation order", and into a global rise of radical right-wing populist discourses.

After the first democratic election that took place in South Africa in 1994, numerous changes occurred within the labour force. The labour force has become increasingly diverse with individuals from different races, genders and ages now fulfilling various positions within organisations. Consequently, organisations have become more focused on managing this diverse workforce and eliminating stereotypes, and consequently discrimination that accompanies this diversity. Stereotypes that are formed within organisations can be based on various criteria and, if not addressed, can lead to various negative consequences for both the individual and the organisation. It therefore seems that stereotypes are an important topic to research, specifically within the unique South African context. The objective of this study was to explore the prevalent stereotypes and the experiences thereof among individuals working in selected South African organisations. Within the social constructivism paradigm using an emic perspective, qualitative research from both a phenomenological and hermeneutic approach was employed to achieve the objectives of this study. Both purposive and convenience sampling was used for the purpose of this study after utilising a multiple case study strategy. Employees of selected South African organisations (N = 336) were involved in this research study. These organisations formed part of the following employment sectors: banking, higher education institutions, mining, municipalities, nursing, police services, primary and secondary schools, and restaurant industry. Data was collected by making use of semi-structured interviews, and data analysis was achieved by means of thematic analysis. The results of this study indicated that individuals working in selected South African organisations are familiar with the meaning of stereotypes and that they are consciously aware of the origin of stereotypes. Results indicated that although not all of the participants have had direct experiences with stereotyped groups, they are well aware that stereotypes are also caused by indirect sources. The results of this study also illustrate that various stereotypes exist within selected South African organisations. It was explored on an out-group and in-group level. It was found that not only do employees stereotype others (out-group), they are also well aware of being stereotyped themselves (in-group). The most prevalent stereotypes were based on race, gender, age, occupation, and other work-related dimensions. Stereotypes based on race, gender and age were based on the internal dimensions of diversity. Stereotypes were also based on the external and organisational dimensions of diversity and included occupation, physical appearance, position, qualification, and duration in organisation. Interesting to note is that with in-group occupational stereotyping, most employees felt they are also stereotyped on their internal dimensional characteristics (race, gender and age). Stereotyped occupations include: academics, administration staff, educators, engineers, finance, human resources, librarians, mining, nursing, police and restaurant waitrons. The findings of this study also showed that when individuals experience in-group stereotypes, they react to these stereotypes on a cognitive, behavioural or emotional level. Results indicated that participants mostly reacted to stereotypes in a cognitive manner and most of these experiences were negative in nature. Recommendations with regard to future research and practice were made. Managers within organisations should eliminate stereotypes from organisational practices and decision-making by not focusing on irrelevant personal differences, but rather on performance-related information. Employees should be trained and educated by the organisation regarding stereotypes and the effects thereof. Employees should also be provided with an opportunity to interact with diverse people within the organisation. / PhD (Industrial Psychology), North-West University, Potchefstroom Campus, 2014

After the first democratic election that took place in South Africa in 1994, numerous changes occurred within the labour force. The labour force has become increasingly diverse with individuals from different races, genders and ages now fulfilling various positions within organisations. Consequently, organisations have become more focused on managing this diverse workforce and eliminating stereotypes, and consequently discrimination that accompanies this diversity. Stereotypes that are formed within organisations can be based on various criteria and, if not addressed, can lead to various negative consequences for both the individual and the organisation. It therefore seems that stereotypes are an important topic to research, specifically within the unique South African context. The objective of this study was to explore the prevalent stereotypes and the experiences thereof among individuals working in selected South African organisations. Within the social constructivism paradigm using an emic perspective, qualitative research from both a phenomenological and hermeneutic approach was employed to achieve the objectives of this study. Both purposive and convenience sampling was used for the purpose of this study after utilising a multiple case study strategy. Employees of selected South African organisations (N = 336) were involved in this research study. These organisations formed part of the following employment sectors: banking, higher education institutions, mining, municipalities, nursing, police services, primary and secondary schools, and restaurant industry. Data was collected by making use of semi-structured interviews, and data analysis was achieved by means of thematic analysis. The results of this study indicated that individuals working in selected South African organisations are familiar with the meaning of stereotypes and that they are consciously aware of the origin of stereotypes. Results indicated that although not all of the participants have had direct experiences with stereotyped groups, they are well aware that stereotypes are also caused by indirect sources. The results of this study also illustrate that various stereotypes exist within selected South African organisations. It was explored on an out-group and in-group level. It was found that not only do employees stereotype others (out-group), they are also well aware of being stereotyped themselves (in-group). The most prevalent stereotypes were based on race, gender, age, occupation, and other work-related dimensions. Stereotypes based on race, gender and age were based on the internal dimensions of diversity. Stereotypes were also based on the external and organisational dimensions of diversity and included occupation, physical appearance, position, qualification, and duration in organisation. Interesting to note is that with in-group occupational stereotyping, most employees felt they are also stereotyped on their internal dimensional characteristics (race, gender and age). Stereotyped occupations include: academics, administration staff, educators, engineers, finance, human resources, librarians, mining, nursing, police and restaurant waitrons. The findings of this study also showed that when individuals experience in-group stereotypes, they react to these stereotypes on a cognitive, behavioural or emotional level. Results indicated that participants mostly reacted to stereotypes in a cognitive manner and most of these experiences were negative in nature. Recommendations with regard to future research and practice were made. Managers within organisations should eliminate stereotypes from organisational practices and decision-making by not focusing on irrelevant personal differences, but rather on performance-related information. Employees should be trained and educated by the organisation regarding stereotypes and the effects thereof. Employees should also be provided with an opportunity to interact with diverse people within the organisation. / PhD (Industrial Psychology), North-West University, Potchefstroom Campus, 2014