Purpose: This paper aims to describe the socialization process that audit associates experience within an auditing firm that is included in the Big 4-sphere. Our purpose is also to describe which attributes that characterize the organizational identity, and how these attributes are reflected in the self-image of the associates. Furthermore, we seek to explain how the socialization process has influenced the organizational identification. This subject is of interest since the business of auditing is facing higher demands from regulators and politicians, due to the bankruptcy of HQ-bank among others during the financial crisis in the beginning of the 21st century. Earlier research claims that the socialization process of recruits, especially in the initial state of the employment, has a major impact on their future values and attitudes in their job performance. Thus, the socialization process should also be a vital means to achieve organizational identification, which consequently will help the organization to assure a uniform outcome among its employees.       Methodology/approach: The collection of primary data was done by five interviews with audit associates, working within an auditing firm that belongs to the Big 4-sphere.  Findings: The socialization process within the auditing firm is foremost characterized by an informal socialization strategy, where learning by doing and interaction with more experienced colleagues are fundamental parts within the process. Hence, the serial strategy is integrated in the informal socialization process. Moreover, the individual socialization strategy is present in terms of the individual learning that takes place in the daily work context. Considering the explicit and mandatory steps within the personal development plan, the sequential strategy is distinct. Thus, with the emphasis on the educations, influences of the fixed strategy can also be identified. However, the personal development varies among the associates with differentiated goals, which is in accordance to a variable strategy. Finally, due to the complexity of the profession of auditing concerning specific skills, the socialization process has influences from both retaining and processing strategy.  The length of the employment enhances the degree of the organizational identification, and therefore also by how far the associate has made it in the socialization process. Attributes that characterize the organizational identity and that are reflected in the associates’ self-image are for example analytical skills, urge, quality, ambitious and stress-hardy. The socialization process can in various ways explain why these attributes are apparent.

Ce mémoire de maîtrise porte sur le concept d’identité organisationnelle, appliqué au milieu des organisations humanitaires. Le contexte mondial actuel dans lequel évoluent ces organisations leur impose de revoir certaines de leurs valeurs et façons de faire. En effet, les équipes des ONG sur le terrain sont confrontées à des conflits de plus en plus nombreux et complexes, qui remettent en question l’identité de leur organisation. Cette recherche vise à dresser un portrait du travail des employés de l’organisation Médecins Sans Frontières (MSF) lors de missions humanitaires, alors que ceux-ci doivent justifier et négocier la présence de l’organisation auprès de la population et des autorités locales. En nous basant sur le concept de sensemaking développé par Karl E. Weick, nous présentons une analyse narrative des récits de mission de cinq employés de MSF. Cette analyse permet d’étudier comment, au quotidien, les employés d’une ONG le terrain sont impliqués dans des négociations où l’identité organisationnelle est continuellement menacée et remise en question. / This thesis focuses on the concept of organizational identity, applied to humanitarian organizations. The actual international context is forcing these organizations to review some of their core values and procedures. Consequently, their teams on the field are confronted with more and more conflicts and complex situations where the organisation’s identity is at stake. The aim of this research is to produce a better understanding of the work that employees of Doctors Without Borders (MSF) do on the field during a mission, especially when they have to justify and negotiate the presence of their organisation with the local populations and authorities. Based on Karl E. Weick’s concept of sensemaking, we present a narrative analysis of fieldwork stories we collected by conducting interviews with five MSF employees. Not only does this analysis help us understand the roles employees have to play on the field, but it also provides insight into the different situations when organizational identity is being negotiated.

組織認同衝突嚴重影響著組織的生存。可惜的是，過去研究多著重於探討組織認同衝突所帶來的影響與嚴重性，但卻較少提及衝突雙方該如何解決此問題。在本論文中，我觀察一個被購併進集團的公司，如何運用網絡策略去培養更多與集團內其他成員相容的價值，同時保存與發展了獨特的價值，進而幫助個案公司跳脫認同衝突的困境並成功整合進集團。為了呼應個案研究之發現，我以一個集團企業做為研究情境，搜集資料並進行實證研究，我發現當一家公司同時具備高整合與高差異化的組織認同時，可得到較多與集團內其他成員合作的機會。此外，在集團網絡中佔據邊陲掮客網絡位置的成員，較有可能培養出高整合與高差異化之組織認同，進而得到較多的合作。本論文亦於結尾提供研究意涵與未來研究方向。 / Identity conflicts can seriously endanger an organization’s survival. Extant studies emphasize the consequences of identity conflicts but not how conflicting parties extricate themselves from this trap. I investigate how an acquired firm uses network strategies to develop more integrating values and distinctive values, resolve identity conflicts, and successfully integrate into the group. To echo these qualitative findings, in my empirical study in the setting of a business group, I found that firms with high identity integration and high identity differentiation have more chances to cooperate with other group members. In addition, peripheral brokers are more likely to achieve high identity integration and high identity differentiation, and further have more cooperation. Implications and future research directions are also provided.

Purpose: The purpose of this study is to explore organizational identity as a potential process.   Design/Methodology/Approach: We applied a qualitative method and followed an inductive approach that was applied to a multiple-in-depth-case study for which we conducted semi-structured interviews with 26 members of two organizations, the Swedish consulting company REACH and the Swiss digital agency WONDROUS. Following a narrative approach, both for structuring the empirical findings, as well as conducting the analysis, we used over 16 hours of interviews to create company narratives and subsequently analyzed them in multiple steps in the fashion of a narrative analysis.   Findings: Based on our empirical findings and the empirical analysis, we developed a conceptualization, the Flux Model. We contribute to the existing body of literature by proposing that the Flux Model visualizes the dynamics of how organizational members socially construct organizational identity on the premise of their own (self-)perceptions. By presenting the different parts of the model and their multiple layers, the process of how organizational identity is continuously becoming is illustrated.   Research Limitations/Implications: The scope of our study is restricted to the two case companies in question. If our abstractions from the cases in form of the Flux Model help to better understand the process of organizing, managers become liberated to make deliberate choices about their organizations’ identities. For research this means an even tighter connection to individual psychology and a deepening of the perspective that organizational identity can not only be viewed as something companies have.   Originality/Value: Out of skepticism towards the usefulness of viewing organizational identity as a process, we applied a symbolic interpretivist perspective and allowed for the possibility that we might not find a process after all. The primary value of this study we believe to be found in the extensive presentation of empirical data, together with our narrative analysis and our conceptual contribution (the Flux Model).

Submitted by Dolores Teixeira de Brito (doloresbrito@terra.com.br) on 2016-11-10T01:40:39Z No. of bitstreams: 1 Dissertation_Dolores_2016.pdf: 1510340 bytes, checksum: 812ca360631a36fc0b07ea8604353e10 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2016-11-11T13:15:35Z (GMT) No. of bitstreams: 1 Dissertation_Dolores_2016.pdf: 1510340 bytes, checksum: 812ca360631a36fc0b07ea8604353e10 (MD5) / Made available in DSpace on 2016-12-06T11:25:25Z (GMT). No. of bitstreams: 1 Dissertation_Dolores_2016.pdf: 1510340 bytes, checksum: 812ca360631a36fc0b07ea8604353e10 (MD5) Previous issue date: 2016-10-03 / Although Public Service Motivation theory (PSM) has been widely studied since Perry’s 1996 seminal work, including studies in different countries, there are still gaps in the literature regarding the emergence of PSM (wright 2008), its implications for public-sector employees recruitment and intake process, and its potential effects on job performance, particularly in an emerging country such as Brazil. In order to study public service motivation in Brazil, and its evolution from recruitment through retention, we carried a quantitative and qualitative research in a Brazilian regulatory agency, the Brazilian National Agency of Petroleum, Natural Gas and Biofuels (ANP), a public sector organization, and in a hybrid organization, Petrobras, an oil and gas company, a previously state-owned enterprise. Although Petrobras has now opened its capital and the hiring regime differs from public sector organizations, its capital is still majoritarily in the hands of the state and the agency ethos is still predominantly a public sector one. Therefore, this paper explores how the PSM construct, as proposed by James Perry (1990), applies to the Brazilian reality and suggests new elements for a new construct for a Brazilian PSM concept. Indeed, the data collected bears evidence that PSM as initially proposed in the cited study is not relevant to determine public service recruitment and entry motivation in Brazil. Values such as mission are not the reasons why Brazilian employees feel attracted to the public service. Nevertheless, once in the job, retention of such employees might result of a socially developed motivation and belief in the values regarding the mission of public organizations. This study also shows that the conditions of entry, as well as the progression paths before and after the recruitment are unique and peculiar to the Brazilian public sector entry mode. This study used a two-folded methodological approach: first, the author applied a survey to employees in both organizations using Perry ́s proposed survey instrument to test whether the PSM construct applied to the Brazilian case. Second, in-depth semi-strucutured interviews were carried out with employees in both organizations in order to collect data about specific features of motivation. This paper then concludes that the PSM concept must be redefined for the Brazilian case and that public service motivation is socially constructed on the job. Finally, the findings show that there is a unique dynamic in the Brazilian public service: given how competitive public examinations are, before recruitment, employees go through several competitive exams, erratically. They initially apply to very competitive and highly paid positions and, if they do not pass, they apply to lesser and lesser competitive positions until they pass. This characterizes a downward selection process. Conversely, once they have passed the examination, they start to compete for jobs that are higher paid, in an upward progression mode. Chosen jobs are not necessarily along the same profession lines. However, during the upward progression within the public sector, motivation and identity with the public sector emerges.

Made available in DSpace on 2016-08-03T12:31:10Z (GMT). No. of bitstreams: 1 Carina Rufino.pdf: 844063 bytes, checksum: 6086c7dbebd2373d2d55f20f7fc689c1 (MD5) Previous issue date: 2010-04-07 / Esta pesquisa tem o objetivo de compreender as dimensões envolvidas no processo de comunicação das organizações com atuação internacional. É um estudo de cunho qualitativo, constituído por uma pesquisa bibliográfica, onde se identificam diferentes perspectivas teóricas que contribuem para a análise e compreensão das dimensões envolvidas no processo de comunicação internacional das organizações, e de uma pesquisa empírica, de cunho exploratório, junto a quatro executivos de comunicação brasileiros, cuja técnica de coleta de dados foi a entrevista semi-estruturada. Ainda que os resultados alcançados não permitam generalizações, algumas lições importantes são extraídas, entre elas, a necessidade da compreensão da profunda articulação entre os conceitos de comunicação e cultura e sua decorrente influência para o processo de construção de significados; e a forte emergência das questões de identidade, imagem e reputação em ambiente internacional. O número de empresas brasileiras que se lançam em um processo de expansão internacional vem crescendo ano a ano. Contudo, é um assunto que ainda recebe pouca atenção de pesquisas acadêmicas no campo da comunicação organizacional. Espera-se que esta pesquisa contribua para reduzir essa lacuna ao identificar alguns dos desafios de comunicação presentes em empresas com atuação internacional.(AU)

[pt] Com a crise fiscal dos anos 1980, o Estado brasileiro, revendo sua atuação, renunciou ao setor de telecomunicações por meio de um processo de privatização. Isso despertou um aumento de competitividade e uma necessidade de reestruturação do segmento, no que diz respeito a empresas, estratégias, estruturas, modelos de atuação, processos e identidades. Requereu-se maior necessidade de adaptação, enfocando-se a mudança. Com base nisso, este estudo tem como objetivo analisar os processos de identificação dos indivíduos em ambientes de mudança organizacional em uma empresa de prestação de serviços em telecomunicações, a partir de uma perspectiva qualitativa, interpretativista. Como metodologia, foram utilizadas entrevistas em profundidade, cuja amostra foi composta por treze indivíduos que atuaram ou estão atuando numa das maiores empresas do ramo no país. No escopo deste trabalho, entendem-se a identidade organizacional, sob a perspectiva de Schultz e Corley (2000), como um fenômeno em permanente construção, provendo a organização de uma melhor capacidade de adaptação às mudanças e às novas demandas, e os processos de identificação, na perspectiva de Ashforth, Harrison e Corley (2008) também como fluxo, algo continuado, cujos principais atributos estariam nos componentes centrais da identidade, seguidos pelos conteúdos e pelo comportamento da identidade. Como resultados, foram encontradas duas identidades organizacionais concomitantemente, uma de perspectiva mais interna e uma de perspectiva mais externa, e seis categorias, caracterizando os processos de identificação, implicando em baixa de eficiência e produtividade, em função da perda de conhecimento, ocasionada por desengajamento e descomprometimento. / [en] The 1980s Brazilian fiscal crisis led the state to review its role at some economy sectors, telecommunications among them, resulting in its privatization process. Bringing a competitiveness increase and the need to restructure the segment, impacting companies strategies, structures, performance models, processes and identities, requiring a great need for adaptation and focusing on change. In this context, this study aims to analyze the processes of identifying in organizational change environments, in a telecommunications service provider, from a qualitative, interpretative perspective and used in-depth interviews as methodology, its sample is composed of thirteen individuals who worked or who are working in one of the largest companies of this segment, member of an European multinational group, operating throughout national territory. In the scope of this work, the organizational identity is understood, from the perspective of Schultz and Corley (2000), as permanent under construction phenomenon, providing the organization with a better capacity to adapt to changes and new demands; and the identification processes, from Ashforth, Harrison and Corley (2008) perspective, also as a flow, something continuous, where the main attributes for this process would be in the central components of identity, followed by the contents and behaviors of identity. As a result, two organizational identities were found, one of internal and one external focus, concomitantly, in addition to six categories, characterizing the processes of identification.

This is a study about a company in Norrköping, called Stadium AB, and its first steps into the global market. We have studied how the conditions of the company have changed during their expansion. This study is not written from the viewpoint of business economics, it is rather a study from a cultural and social studies perspective. The study deals with subjects such as the globalization of society, organizational theories and leadership. The empiric material consists of Stadium’s staff magazine Tracks, the company’s swedish homepage on the Internet and an interview with Sussi Calås-Jonsson, Chief of the Department of Information at Stadium AB. A primary conclusion is that companies like Stadium have to adjust themselves to the demands of the customers. Stadium has chosen to create a “Code of Conduct”, which indicates the company’s standpoint when it comes to environmental issues. It also indicates that fur is no longer used in the company’s products. Another conclusion is that the companies on the global market should be aware of the fact that their outgoing information can be interpreted different in different parts of the World. / Uppsatsen handlar om ett företag i Norrköping, som heter Stadium AB, och dess väg ut på den globala marknaden. Vi har studerat hur företagets förutsättningar har förändrats i takt med deras expansion. Då uppsatser av detta slag oftast skrivits ur ett företagsekonomiskt perspektiv, har vi valt att belysa våra frågeställningar ur ett kultur- och samhällsperspektiv. Viktiga begrepp som tas upp i uppsatsen är globalisering, organisationsteori och ledarskap. Det empiriska materialet består av Stadiums personaltidning Tracks, företagets svenska hemsida på Internet samt en intervju med Sussi Calås-Jonsson, informationschef på Stadium AB. En viktig slutsats är att företag som Stadium är/blir tvungna att anpassa sig efter kundernas krav. Stadium har valt att skapa en ”Code of Conduct”, som innebär att företaget tar ställning för miljön och att de inte använder päls i sina produkter. En annan viktig slutsats är att företagen på den globala marknaden bör vara medvetna om att information som skickas ut kan uppfattas olika i olika delar av världen.

O setor cosmético brasileiro gerou mais de 5,6 milhões de oportunidades de trabalho por todo o Brasil e faturou US$ 43 bilhões em vendas ao consumidor no ano 2013. Além disso, os cuidados cosméticos, especialmente aqueles destinados à pele, promovem o bem-estar e uma melhor qualidade de vida entre os usuários, oferecendo benefícios psicossociais e também para a saúde, como a proteção solar. No Brasil, a maioria das empresas no setor cosmético é de micro, pequeno ou médio porte, com capacidade inovadora baixa e investimentos em pesquisa e desenvolvimento incipientes, de modo que seu posicionamento futuro é bastante incerto diante da alta competitividade. Neste trabalho, buscou-se produzir material científico destinado a orientar os empreendedores e gestores das micro, pequenas e médias empresas (MPMEs) brasileiras do segmento de cuidados com a pele a traçar suas estratégias de diferenciação tecnológica, frente aos concorrentes de grande porte, até o ano 2025. A pesquisa, predominantemente qualitativa e preditiva, foi fundamentada na metodologia dos estudos prospectivos e foi estruturada nas seis fases seguintes: A) análise do macroambiente do setor cosmético de cuidados com a pele; B) identificação das oportunidades de inovação tecnológica em cuidados com a pele; C) análise de pedidos de patente relacionados aos cuidados com a pele no Brasil; D) identificação das tecnologias-chave para os cuidados com a pele até o ano 2025; E) desenvolvimento de cenários tecnológicos para as MPMEs do segmento de cuidados com a pele com projeções até o ano 2025 e F) proposição de um método de desenvolvimento de cenários orientados pela identidade organizacional para empresas com gestão centralizada no empreendedor. A fase A elucidou a dinâmica do setor cosmético brasileiro de cuidados com a pele, identificando convergências entre diferentes indústrias de bens de consumo. As fases B e C resultaram na elaboração de um novo sistema de classificação composto por dez categorias de oportunidades de inovação tecnológica em produtos para os cuidados com a pele, o qual foi útil para identificar as oportunidades tecnológicas mais exploradas pelo setor. Na fase D, evidenciaram-se sete grupos tecnológicos de maior potencial de mercado e de maior viabilidade tecnológica para o segmento de cuidados com a pele no Brasil, até o ano 2025. A fase E resultou em quatro cenários prospectivos para o desenvolvimento e diferenciação tecnológica das MPMEs cosméticas brasileiras, a citar: \'Cosméticos am-pm\'; \'Selo verde e amarelo\'; \'Beleza para os durões\' e \'Cabeça nas nuvens\'. Enfim, na fase F, propôs-se um método inédito de construção de cenários prospectivos orientados pela identidade organizacional, adaptado às empresas com poucos colaboradores. Este estudo fornece projeções e inspirações que podem orientar as MPMEs cosméticas no Brasil a definir visões de futuro e estratégias tecnológicas que possibilitem sua diferenciação frente aos grandes concorrentes, bem como a afirmação da identidade que desejam disseminar. / The Brazilian cosmetic industry generated over 5.6 million job opportunities throughout the country and raised US$ 43 billion in sales to consumer in 2013. Moreover, cosmetic cares, especially skin care, promote well-being and a better quality of life among users, offering both psychosocial and health benefits (like sun protection). In Brazil, most of the companies in the cosmetic business are entrepreneurial, small or medium-sized enterprises with low innovative capacity and deficient investments in research and development. Therefore, the future of those companies is highly uncertain due to fierce competition. In this work, we intended to produce scientific material for guiding entrepreneurs and managers in entrepreneurial, small and medium-sized companies (ESMEs) of the Brazilian skin care industry when drawing their technological distinction strategies towards largesized competitors up to the year 2025. Predominantly qualitative and predictive, this research was based in the future studies methodology and organized in the following six phases: A) environmental scanning of the skin care cosmetic industry; B) identification of the technological opportunities for innovation in skin care; C) analysis of skin care-related patent documents filled in Brazil; D) identification of key technologies for skin care up to the year 2025; E) development of technological scenarios for the skin care ESMEs up to the year 2025 and F) proposal of a method to develop identity-oriented scenarios for organizations with entrepreneur-centered management. Phase A pointed the dynamics of the Brazilian skin care cosmetic industry, showing some convergence among different consumer goods industries. Phases B and C resulted in a novel ten-category classification system for technological opportunities to innovate in skin care products, useful to detect the most explored technological opportunities in this industry. Phase D presented seven technological groups of high potential market volume and high technological feasibility in the Brazilian skin care industry, up to the year 2025. Phase E allowed us to produce four prospective scenarios related to technological development and distinction in the Brazilian cosmetic ESMEs, that is, \'Am-Pm Cosmetics\'; Green and Yellow Seal\'; \'Beauty for Tough Guys\' and \'Head in the Clouds\'. Finally, in Phase F, we proposed a novel method to develop identity-oriented prospective scenarios adapted to companies with few members in the staff. This study provides foresight and inspiration that may guide Brazilian cosmetic ESMEs to establish their future vision and technological strategies in order to become distinct towards large-sized competitors, as well as to affirm and circulate their desired identity.

Esta dissertação de mestrado busca apresentar o tripé pequena empresa no Brasil no contexto da identidade organizacional e identidade cultural brasileira, cuja motivação foi considerar que a pequena empresa é de extrema importância para a constituição da sociedade, pois gera emprego e renda, especialmente fora dos grandes centros urbanos. A identidade e imagem organizacional são alavancadores de seu sucesso comercial e todos estes elementos estão intrinsecamente relacionados com o contexto cultural brasileiro. Esta dissertação divide-se em arcabouço teórico, em que se pesquisaram, através de levantamento bibliográfico, os temas empreendedorismo, pequena empresa, plano de negócio, marketing, comunicação organizacional, identidade e imagem organizacional, memória organizacional, mito da formação do Brasil e características identitárias brasileiras. Na segunda parte apresentam-se as análises dos estudos de casos, acompanhadas pelas entrevistas com duas pequenas empresas, uma do ramo industrial, a outra uma prestadora de serviços. Nas considerações finais constatam-se os resultados deste trabalho, em que se confirma a presença de características identitárias brasileiras na gestão e na comunicação das pequenas empresas. / This dissertation aims to present the tripod small company in Brazil in the context of organizational identity and Brazilian cultural identity, whose motivation was to consider that the small business is of utmost importance for the constitution of society, because it generates jobs and income, particularly outside major urban centers. A positive organizational identity and image are leveraging its commercial success and all these elements are intrinsically related to the Brazilian cultural context. This dissertation is divided into theoretical, which investigated, through literature, the themes entrepreneurship, small business, business plan, marketing, organizational communication, organizational image and identity, organizational memory, myth of the formation of Brazil and features Brazilian identity. The second part presents the analysis of case studies, accompanied by interviews with two small companies, an industrial branch, the other a service provider. The final remarks note the results of this study, which confirms the presence of Brazilian identity characteristics in the management and communication of small businesses.