The purpose of this thesis is to explain the paradox of high employee turnover in an attractive industry and how management control can reconcile the tensions that occur as a consequence of the paradox. To achieve the purpose the study will use the accounting industry where this paradoxical situation occurs. A theoretical analytical model is developed with support from previous research. The model and its hypotheses are tested through a theoretically designed electronic survey. A total of 408 respondents participated, of which 221 people are active public accountants, 52 former public accountants and 135 potential candidates in public accounting. The analysis is based on a multivariate statistical analysis and a qualitative post hoc analysis. The result offers an indication that inadequate management control explain why employee turnover remain high despite the attractiveness of the industry. Personnel and action controls are proven to have positive effects on job satisfaction, commitment, the intention to stay and exhaustion. Reward systems are currently being used with the purpose of motivating staff and making sure they stay with the company. Despite this, and the attractiveness the accounting industry holds, the employee turnover is high. The results show that personnel and action controls strengthen the effects of rewards and expectations. In accordance with the results this mean the likelihood of voluntarily termination decreases, and the intention to stay increases. By reforming the management practices to include personnel and action controls in a larger scale, accounting firms can contribute to resolving the identified paradox. For the knowledge intensive accounting profession, this would lead to valuable cost savings. / <p>Validerat; 20160603 (global_studentproject_submitter)</p>

Na busca pela viabilidade do negócio, as empresas devem considerar e lidar com os cenários atuais e futuros. Para tanto, algumas procuram adquirir habilidades em extrair resultados de seus recursos atuais pelas inovações incrementais enquanto exploram simultaneamente novas competências para desenvolver inovações mais radicais que proporcionem perspectivas futuras de negócios, e por esta característica dual tais companhias são classificadas de organizações ambidestras. Contudo, o desafio de administrar simultaneamente as duas atividades geram paradoxos - as tensões ambidestras - que influenciam tanto as escolhas estratégicas de implementação quanto as mudanças na arquitetura organizacional para inovação. Logo, o propósito deste trabalho é investigar a influência destas tensões na arquitetura organizacional e identificar quais são os fatores que colaboram com as mudanças. Os resultados apontam que os fatores externos competição e especificidades do mercado são determinantes na adoção de estratégias ambidestras; já entre os fatores internos, o modelo de negócios, as crenças e a capacidade inovadora vigente são direcionadores na escolha da arquitetura organizacional para inovação. Além disso, as características das tensões ambidestras, a intensidade dessa dualidade e sua ortogonalidade estratégica em relação à atual capacidade inovadora também interferem nas mudanças da arquitetura organizacional. Esta tese propõe ainda um modelo vetorial para explicar as influências e os fenômenos analisados. / In the pursuit of business viability, companies must consider and deal with current and future scenarios. For such, some companies seek acquiring skills in extracting results from their present resources for incremental innovations whilst simultaneously exploring new competences to develop more radical innovations that provide them future business prospects, and due to this dual characteristic such companies are classified as ambidextrous organizations. However, the challenge of simultaneously administering the two activities creates paradoxes - the ambidextrous tensions - that influence both the strategic choices of implementation and the changes in the organizational architecture for innovation. Therefore, the purpose of this study is to investigate the influence of these tensions in the organizational architecture and to identify which factors collaborate with those changes. The results indicate the external factors of competition and specificities of the market are decisive in the adoption of ambidextrous strategies; whereas amongst internal factors, the business model, the beliefs and the current innovative ability are drivers in the choice of the organizational architecture for innovation. Furthermore, the characteristics of the ambidextrous tensions, the intensity of this duality and its strategic orthogonality regarding the current innovative ability also interfere in the changes of the organizational architecture. This thesis also proposes a vectorial model to explain such analyzed phenomena and influences.

Made available in DSpace on 2016-03-15T19:34:25Z (GMT). No. of bitstreams: 1 Juliana Mongon Petroni.pdf: 891182 bytes, checksum: d7decc8c64ba4ec85cdddc1bfafeb137 (MD5) Previous issue date: 2015-08-18 / The proposal of this study is to present and discuss issues related to the apparent paradox of constitutional democracy demonstrated by Frank Michelman. Based on Post's ( procedural democracy ) and Dworkin's ( democracy as a right ) ideas, Michelman seeks to demonstrate the "paradox of constitutional democracy", i.e., on the one hand, for the procedural view, it is stated that there won't be a democracy if the contents of the basic law can not be decided by the people and, second, it seeks to withdraw from the political decisionmaking process the content of a democratic regime. Those Michelman's studies brought a huge impact on constitutional doctrine and made Jünger Habermas pronounce himself about this issue. Habermas, analyzed the main ideas presented by Michelman and demonstrated that, in fact, these are complementary notions, not a paradox. This interesting debate between Habermas and Michelman brought a big impact for democracies that, created by a Constitution, established limits on popular sovereignty, which, according to Michelman, would be undemocratic, a paradox. / O presente estudo tem como proposta apresentar e discutir questões relacionadas à aparente relação paradoxal entre democracia e constitucionalismo demonstrada por Frank Michelman. Com base no pensamento de Post ( democracia procedimental ) e de Dworkin ( democracia como direito ), Michelman busca demonstrar o que denomina de paradoxo da democracia constitucional , i.e., por um lado, na visão procedimental, afirma-se que não haverá democracia se o conteúdo da lei básica não puder ser decidido pelo povo e, por outro, busca-se retirar do processo político decisório parte do conteúdo de um regime democrático. Tais estudos de Michelman trouxeram um grande efeito na doutrina constitucional e implicaram o pronunciamento de Jünger Habermas, o qual, ao analisar as principais ideias apresentadas por Michelman, demonstrou que, na verdade, tratam-se de noções complementares, e não de um paradoxo. Este interessante debate entre Habermas e Michelman traz um enorme impacto para as democracias que, instituídas por meio de uma Constituição, estabelecem limites à soberania popular, os quais, segundo Michelman, seriam antidemocráticos, um paradoxo.

Nesta tese, discutem-se, dentre outros, os conceitos de \"auditório universal\", de Perelman (2000); o de \"contrato de comunicação\", de Charaudeau (1992); os conceitos de duplo vínculo e enquadres, propostos por Bateson (1972), e abre-se também espaço para os principais tipos de paradoxos. Nela apresentase ainda a teoria dos semas e de sua combinatória, segundo Langendoen (1971), e, finalmente, analisa-se o sermão pelo Bom sucesso das armas de Portugal contra as de Holanda. O trabalho tem por objetivo evidenciar que o discurso religioso do Padre Antônio Vieira, no Sermão Pelo bom sucesso das armas de Portugal contra as de Holanda, é um discurso paradoxal porque desconstrói a si próprio. Para atingir tal propósito, confrontam-se os argumentos de que Vieira faz uso para dirigir-se a Deus, no referido sermão, com os textos das Sagradas Escrituras; analisa-se a argumentatividade das formas nominais do verbo, com ênfase particular na estrutura do gerúndio, enquanto ato ilocucional, a partir do Sermão da Sexagésima, e descreve-se um tipo de paradoxo pragmático: a roda argumentativa. / In this thesis, among others, the concepts of \"universal auditorium\", from Perelman (2000); \"communication contract\", from Charaudeau (1992); the concepts of double bind and frames, proposed by Bateson (1972) are discussed, and room is opened for the main types of paradox. In this one, the theory of semantic traits and its combinatory, according to Langedoen (1971) is also presented and, finally, the sermon For the good success of Portugal\'s weapons against Holland\'s is analyzed. The work has as a scope to evidence that the religious speech from Father Antônio Vieira, at the sermon For the good success of Portugal\'s weapons against Holland\'s, is a paradoxal speech for it unbuilds itself. To reach such purpose, the arguments Vieira uses to address God are confronted, at the referred sermon, with the Holy Scriptures\' texts; the argumentativity of the nominal forms of the verbs is analyzed, with particular emphasis on the structure of the gerund, as an illocutionary act, starting from Sermon of the Sixtieth, and a kind of pragmatic paradox is created: the argumentative round.

This paper investigates whether privatisation of welfare services increases the Swedish middle classes’ support for the welfare state. This study is situated within an adaptation of the Paradox of Redistribution, according to which privatisation may be a way of accommodating the interests of an increasingly individualistic and autonomous middle class. The support of the middle classes is thought to be crucial, as it provides the resources necessary to maintain a comprehensive welfare state. A survey experiment is used in order to examine the causal link between specific information stimuli regarding to what degree specific welfare services are provided by private actors, and survey respondents’ personal willingness to pay taxes for specific welfare services. The use of information stimuli follows from an assumption of ill-informed respondents. The willingness to pay for specific welfare services serve as a micro-level indicator of welfare state support, with a macro-level indicator serving as a complement. Key evidence is found in the micro-level case of social services, and the overall results are taken to give support for the hypothesis. The paper provides important insights into how Swedish policy makers could reason with regards to the design of welfare services, if they are interested in securing the financing, and in turn, the longevity of a comprehensive welfare state.

La région sahélienne est caractérisée, depuis la moitié du XXème siècle, par un déficit pluviométrique important marqué par de fortes sécheresses en 1972-73 et en 1983-84 qui ont eu des effets considérables sur l'écosystème, les ressources et la population locale. Les réponses hydrologiques induites par ce déficit se traduisent par des effets contrastés suivant la zone géographique considérée. Si dans la zone soudano-guinéenne, une baisse des écoulements de surface a été observée, la zone sahélienne, paradoxalement, a connu une augmentation de ces écoulements durant la même période. La plupart des études visant à mieux comprendre cette évolution paradoxale ont été effectuées en milieu sahélien cultivé, où l'augmentation du ruissellement a souvent été attribuée au changement d'usage des sols suite aux besoins de la population croissante. Toutefois, ce même phénomène est aussi observable dans les zones majoritairement pastorales où les modifications d'usage des sols ne suffisent pas à expliquer les modifications hydrologiques observées. Les objectifs de cette thèse consistent à étudier, au travers de la modélisation hydrologique, l'évolution conjointe des différents processus régissant l'hydrologie sahélienne et de hiérarchiser leurs impacts sur l'évolution du ruissellement de surface sur les 50 dernières années en milieu pastoral. Pour ce faire, le modèle de ruissellement KINEROS2, a été appliqué au bassin versant d'Agoufou. Ce bassin de type endoréique est situé dans la région du Gourma, au Mali et est instrumenté par le service d'observation AMMA-CATCH qui fournit une partie des données nécessaires au forçage et à l'évaluation du modèle. La première partie de ces travaux a été dédiée à la quantification des changements survenus au cours des 50 dernières années sur ce bassin ainsi qu'au niveau de son exutoire, le lac d'Agoufou. Une cartographie des unités paysagères identifiées à partir d'images satellite et de photographies aérienne, a été réalisée pour les années 1956 et 2011. Cette cartographie a mis en évidence l'évolution des états de surface, marquée par l'érosion des sols peu profonds et la dégradation de la végétation de type brousse tigrée en faveur de l'extension des surfaces de sols nus (+35 km² entre 1956 et 2011) ainsi que par l'augmentation de la densité du réseau de drainage (×1.5) et par celle de la superficie du lac (534 m² en 1956 pour 2×106 m² en 2011). L'évolution du débit au cours du temps a été quantifiée à partir des variations de volume du lac établies via une relation entre les surfaces estimées par télédétection et les hauteurs d'eau mesurées in-situ. Cette relation a été couplée à une équation de bilan d'eau, prenant en compte les précipitations, l'évaporation et l'infiltration sur le lac pour quantifier les apports d'eau à l'exutoire. Nous avons ainsi mis en évidence l'évolution nette du coefficient de ruissellement du bassin qui est passé de 0% dans les années 1970 à 5.5 % dans les années 2000. La deuxième partie de cette thèse a été consacrée à la modélisation hydrologique et à la réalisation de simulations de références et d'attribution des changements observés à différents facteurs. L'augmentation des surfaces de sols nus associée à une diminution de la végétation explique largement l'évolution de l'hydrologie de surface du bassin depuis les années 1960. Le développement du réseau de drainage et l'encroûtement des dunes jouent des rôles secondaires dans cette évolution. En revanche, la variation du régime des pluies, tend à diminuer le ruissellement au cours du temps de plus de 34%. Les mécanismes identifiés sur le bassin d'Agoufou montrent l'importance de la dynamique du système couplé végétation/érosion/réseau hydrique et de leurs rôles sur d'autres bassins Sahéliens où l'augmentation du ruissellement a été également mise en évidence. / Since the mid-twentieth century, the Sahel is characterized by a significant rainfall deficit marked by severe droughts in 1972-73 and 1983-84 that have significantly impacted ecosystems, resources and local population. The responses induced by this deficit result in opposite effects according to geographical area. If, in the Sudano-Guinean zone, a reduced surface runoff was observed, the Sahel experienced a paradoxical increase of surface runoff during the same period. Most of the studies aiming at understanding this paradoxical situation have been performed in crop-dominated areas, where the runoff increase has been attributed to land use change following population growth. However, the same phenomenon is also observed in pastoral areas where land use change cannot explain the observed hydrological changes. The objective of this thesis is to study the different processes governing Sahelian hydrology and prioritize their impact on the surface runoff evolution in pastoral areas by means of hydrological modeling. To do this, the KINEROS2 runoff model was applied to the Agoufou watershed. This endorheic watershed is located in the Gourma region, in Mali. It is instrumented by the AMMA-CATCH observatory, which provides most of the necessary data for forcing and evaluating the model. The first part of this work was dedicated to the quantification of the changes occurred over the last 50 years on the Agoufou watershed and its outlet, the Agoufou lake. Land cover maps derived from satellite images and aerial photographs for 1956 and 2011 allowed estimating the changes in surface characteristics. Erosion of shallow soil and degradation of the tiger bush vegetation in favor of the bare soil extension (35 km² between 1956 and 2011) as well as increases in drainage density (× 1.5) and in lake area (534 m² in 1956 to 2 x 106 m² in 2011) were the main changes observed. The discharge evolution over time was quantified from changes in lake's volume, computed via a relationship between the lake's surface estimated by remote sensing and in-situ water height data. This relationship was coupled to a water balance equation, taking into account precipitation, water evaporation and lake's bottom infiltration to quantify the water inflow to the lake. The runoff coefficient of the watershed was shown to increase from 0 % in the 1970s to 5.5% in the 2000s. The second part of this thesis was dedicated to hydrological modeling in order to rank the impact of the surface changes highlighted above on runoff. Series of reference and attribution simulations were performed. The increase in bare soil surfaces associated with a decrease in vegetation largely explains the hydrological changes of the watershed since the 1960s. The development of the drainage network and the crusting of sandy dunes play a less important role on this evolution, while the evolution of daily precipitation reduces runoff over time by more than 34%, which contradicts the observed trend. The mechanisms identified in the Agoufou watershed highlight the pivotal role of the dynamics of the coupled vegetation/erosion/drainage network system and their role in other Sahelian regions, where increased runoff was also observed.

Dans la plupart des situations concrètes de choix, les décideurs ne peuvent pas prédire le résultat de leur action avec certitude. La théorie de la décision distingue généralement entre le cas typique du risque, où les probabilités des différents événements sont connus objectivement, et la situation de l'ambiguïté, où le contexte informationnel ne permet pas d'établir de telles probabilités objectives.Cependant, les agents détiennent souvent de l'information partielle sous la forme d'ensembles d'observations passées, conduisant à des situations qui dépassent la dichotomie traditionnelle entre probabilités connues et inconnues.Cette thèse fournit une analyse empirique des comportements de décision en situation d'incertitude lorsque de l'information statistique est disponible. Les deux premiers chapitres portent sur les comportements de choix en présence d'information, c'est-à-dire lorsque les différentes options sont décrites par des ensembles de données ex ante. Ces chapitres étudient l'influence de la précision de l'information sur la perception de l'ambiguïté et sur les attitudes vis-à-vis du risque et de l'ambiguïté.Dans le troisième chapitre, je considère le cas dans lequel les agents ne sont pas informés et ont l'opportunité d'acquérir de l'information. Ce chapitre propose une expérience dont l'objectif est d'étudier la manière dont les individus évaluent l'information additionnelle. / In most real-life choice situations, decision makers cannot predict the outcome of their action with certainty. Decision theory generally distinguishes between the typical case of risk, in which the probabilities of the different events are objectively known, and the situation of ambiguity, in which the informational context does not allow such objective probability judgment. However, agents are often provided with partial information consisting of past observations, leading to situations beyond the traditional known-unknown probabilities dichotomy.This thesis empirically investigates decision-making under uncertainty when statistical information is available. The first two chapters focus on choice behaviors in the presence of information, i.e., when prospects are described by datasets ex ante. These chapters study the influence of information precision on the perception of ambiguity and on the attitudes towards risk and ambiguity. In the third chapter, I consider the situation in which agents are uninformed and have the opportunity to acquire information. This chapter proposes an experiment designed to explore the individual valuation for additional information.

This thesis examines the effectiveness of tourism as an agent of rural development, focusing on culture and nature-based destinations in the 'developing world'. The village of Desa Senaru at Gunung Rinjani National Park in Lombok Island, Indonesia, served as a case study. Conservation agencies frequently support tourism development as a sustainable alternative to more extractive resource uses. Integrated conservation models, in particular, present 'eco'tourism as an effective instrument to enhance rural livelihoods while protecting the environment. Alongside international aid agencies, the World Tourism Organisation (UNWTO) also promotes the sector for its poverty reduction potential in 'third world' countries. Rural communities hold concomitant expectations of tourism's socio-cultural development potential. Furthermore, 'eco'tourism functions as a growing niche market for the globally expanding tourism industry and local entrepreneurs. As such it fits well into the economic rationale that underpins neo-liberal market strategies. With such a diversity of interests at stake, the question "What kind of business is tourism?" has become more complex, critical and pertinent than ever before. Informed by development theories and the sociology of tourism, this analysis focuses on the multiple dichotomies that characterise 'third world' tourism. In the case of tourism development in Desa Senaru, several paradoxical outcomes have been identified. The most profound of these is the 'social justice paradox' that describes the way tourism costs and benefits are distributed within a heterogeneous community of native residents and migrant settlers. While most of the case study's tourism attractions are part of the cultural heritage of the wetu telu Sasak hamlets, these derive few economic benefits and struggle to access the new development opportunities 'eco'tourism offers. Filtered and directed by historical political relations, several key barriers to a meaningful participation of these native people in the 'business of tourism' have been identified. These include the prevailing conditions of education, culture, ethnicity, socio-economy, location, mobility, skills and knowledge. Expectations of 'eco'tourism as a 'soft' industry analysed vis-à-vis the global biosphere effects of air transport highlight the 'eco-paradox' of international tourism. The cleavage between the poverty-focused aid policies of the New Zealand Government and an integrated conservation project, whose benefits local elites have largely captured, illustrates the 'project paradox' of rural tourism development programmes. In the 'development paradox' of cultural tourism, symbolic constructs of 'otherness' (such as 'aesthetic poverty') contrast with various development agendas; in their search for the 'real' traditional village, for example, the tourists reject all signifiers of material progress and modernity. Their curious gaze at the spiritual practices and everyday life world of the wetu telu villagers manifests opposite a recent history of state-sanctioned religious discrimination. Taken together, these paradoxical local outcomes emphasize the significance of power relations and political dimensions within the globally expanding 'business of tourism'. Ethical considerations are an important aspect of this study as they contribute towards an 'ethic of development' that, so far, has found little theoretical resonance amongst scholars of tourism studies. To operationalise the ethical concerns raised, the thesis posits a model of a holistic approach to development. This recognises tourism as a complex open system.

観光分野において奇妙な現象が起きている。観光への期待が、産・官・学・民のどの分野からもかつてないほどに高まる中で、国民の間の観光活動が活発になることもなく、観光関連産業の代表格ともいうべき、大手の旅行業者は低収益構造に苦しみながら、新しい模索を始めている状況である。このパラドックスともいうべき現象の背景を分析するとともに、労働、日常生活、レジャーとの新しい調和に基づく社会的価値体系のもとにツーリズムを定義づけるJ. Krippendorf の理論を手がかりとして、今後のツーリズムの方向性を探る。さらに、従来の観光の領域を超える分野に及ぶ人間の幸せと本当の豊かな暮らしを問いかける人間の生き方、くらし方、ライフスタイルの提案ともいうべき「ライフウエア」並びに「ライフウエア産業」の概念に言及し、ライフウエア産業においてツーリズムの果たす機能の本質を「触媒」と定義づける。最後に、この概念に基づき、北海道の各地で行っているいくつかの実践活動を紹介することで、ライフウエア並びにライフウエア産業の提案の実社会における価値と方向性を明確にさせる。 / Strange phenomenon is happening. Expectations for the tourism have been getting higher among government, industries, academia and people. The actual travel pattern, however, has not shown any significant movement. Large travel agents, which are the representatives of tourism industries, have been struggling in low profitability. They have even started reengineering a new business model. Analyzing the background of this paradoxical phenomenon and using the theory of J. Krippendorf, the direction of the tourism is explored. Then, the notion of 'Lifeware' and 'Lifeware Industries' are proposed to define happiness and true well-being or lifestyle, which exceed ordinary 'Kanko' studies. Under the notion of Lifeware, the essence of the tourism function is defined as a catalyst. Finally, the actual field activities under the notion of the Lifeware are explained to illustrate the value and the direction of Lifeware and Lifeware Industries in the practical field. / Hokkaido University (北海道大学) / 修士 / 観光学

<p> </p><p>Titel: <em>Maskulin hegemoni och feminin omvårdnad</em></p><p>     En studie om distriktsköterskors syn på mäns hälsa och strategier vid hälsosamtal med män</p><p> </p><p>Arbetets art: Självständigt arbete i genusstudier</p><p> </p><p>Program/Kurs/kursbeteckning: Magisterutbildning med inriktning mot genusstudier</p><p> </p><p>Arbetets omfattning:15 högskolepoäng</p><p> </p><p>Sidantal: 37</p><p> </p><p>Författare: Lena Söderblom</p><p> </p><p>Handledare: Henrik Eriksson</p><p> </p><p>Examinator: Pia Lindberg</p><p><strong> </strong></p><p> </p><p><strong> </strong></p><p><strong> </strong></p><p><strong> </strong></p><p><strong> </strong></p><p><strong>SAMMANFATTNING</strong></p><p><strong> </strong></p><p>Hälsoparadoxen visar mäns kortare medellivslängd samt död i många åtgärdbara sjukdomar. Lågutbildade och män dör oftare i åtgärdbar sjuklighet än både högutbildade och kvinnor.  Högutbildade har lättare hitta vägar till vård och får också ett bättre bemötande. Inom primärvården bedrivs olika hälsopreventiva aktiviteter, bl.a erbjuds 40 åringar ett hälsosamtal, vilket utförs av distriktsköterskor. Syftet med denna studie var att ur ett genusperspektiv med utgångspunkt från manlig hegemoni enligt R. Conell, samt Y. Hirdmans teoribildning kring särskiljande och maktposition, beskriva distriktsköterskors syn på mäns hälsa och de strategier som används vid hälsosamtal med män. Studien genomfördes som en kvalitativ intervjustudie, och analyserades med ett narrativt och deskriptivt angreppssätt. Resultaten visar att distriktsköterskor har kännedom om faktorer som påverkar mäns hälsa, men upplever inte själva att de använder sig av speciella strategier för män. Studien visar också att den form av hälsoprevention som erbjuds, till stor del utnyttjas av de män som redan är privilegierade i samhället, den hegemoniska maskuliniteten. Hälsopreventivt arbete behöver granskas självkritiskt för att nya strategier ska kunna utvecklas och för att nå dem som behöver insatser. Distriktsköterskors engagemang för hälsoprevention, som framkom i denna studie, tyder på förutsättningar för nya angreppssätt och strategier för hälsoprevention.</p><p><strong> </strong></p><p><strong> </strong></p><p><strong>Nyckelord:</strong></p><p>genusperspektiv, hegemoni, hälsa, hälsoparadoxen, hälsoprevention, maskulinitet <strong></strong></p><p><strong> </strong></p> / <p>Titel: <em>Masculine hegemony and Feminine caring</em></p><p>A study about district nurses view of men’s health, and strategies connected to health talks with men.</p><p> </p><p>Arbetets art: Independent Project in Gender Studies</p><p>Program/Kurs/kursbeteckning: Master in Gender Studies</p><p> </p><p>Arbetets omfattning:15 högskolepoäng</p><p> </p><p>Sidantal: 37</p><p> </p><p>Författare: Lena Söderblom</p><p> </p><p>Handledare: Henrik Eriksson</p><p> </p><p>Examinator: Pia Lindberg</p><p><strong> </strong></p><p><strong>ABSTRACT</strong></p><p>The health paradox shows men’s shorter average length of life and also their death in many curable illnesses. Lowly educated and men more often die in curable illness than highly educated and women. For highly educated it’s also easier to find ways to hospital treatment and they also often get a better treatment. Within public health there are different health preventional activities, among other things 40 years old people are offered a structured health talk, which is carried out by district nurses. The aim of this study was from a gender perspective with a staring point of masculine hegemony according to R. Conell, and Y. Hirdman’s theory about separation and power positions, to describe the district nurses’ view of men’s health and the strategies that are used during health talks with men. The study was accomplished as a qualitative study of interviews, and was analyzed in a narrative and descriptive way. The result shows that district nurses have knowledge about factors that influence men’s health, but they do not themselves experience that they use special strategies for men. The study also shows that the form of health prevention that is offered, to a large extent, is used by men who already are privileges in the society. Labour of health prevention needs to be critically scrutinized so that new strategies will develop and reach those who really need help. The devotion of district nurses for health prevention, which was shown in this study, indicates conditions of new ideas and strategies for health prevention.</p><p> </p><p><strong>Keywords:</strong> gender perspective, health, health prevention, hegemony, health paradox, masculinity</p><p>                   </p>