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製藥產業是高度依賴研究發展之產業，因此技術知識網絡在製藥產業中相當活躍，製藥產業因技術的突破，又可分為傳統製藥與生技醫藥兩個分支。本研究旨在探討我國製藥產業技術知識網路與創新績效之關係，透過文獻之探討，以社會網絡理論之觀點切入，利用網絡分析工具UCINET計算出廠商網絡中心性，藉由網絡中心性的分析與評估，尋找出台灣地區製藥產業技術知識網絡中的關鍵行動者。並且以網絡中心性來衡量個別廠商網絡關係的強弱及區分網絡的型態，研究區域內與跨區域網絡對廠商創新成效之影響。 研究結果發現，生技醫藥廠商跨區域合作互動情形愈高，對於創新績效愈有顯著性差異；傳統製藥產業則不論是區域內的合作或是跨區域的合作，皆能帶給其創新的能力，另外，不同的合作關係亦會影響其創新績效之表現，區域內的網絡較著重於直接網絡所帶來的系統性知識，而跨區域的網絡則著重於間接網絡中多樣化的知識。 / As a knowledge intensive industry, pharmaceutical industry cultivates highly active networks among firms and relative actors. Because of technology revolution, Pharmaceutical is divided into two forms: traditional Pharmaceutical and Pharmaceutical biotechnology. This paper aims to advance our understanding of the technology knowledge and innovation capacity of the pharmaceutical industry in Taiwan. We begin by reviewing literatures regarding network and network position. Using the UCINET, a useful method to describe and measure firms’ centralities in a social network, we find out the key players in Taiwan Pharmaceutical industry and offers an emprical examination by examining the geography of technology knowledge associated with innovation in Taiwan Pharmaceutical industry. The empirical results indicate that there is a significant relationship between intra-regional knowledge and innovation performance in Pharmaceutical biotechnology industry, and both intra-regional knowledge and regional knowledge determine the innovation performance of the pharmaceutical industry. Furthermore, Results of this study indicate that a firm that occupies a central position in regional network of direct ties is more accessible to useful knowledge; in the other hand, firms can innovate successfully in intra-regional network both directly and indirectly.

Granovetter proposed that weak ties connect different sections of social networks, thus function as the channel for individuals to gain access to useful information unavailable at existing social circles. The first motivation of this study is to explore to what extent strength of ties theory explains information exchange behaviour of Taiwanese Facebook users. According to past research, Chinese rely on those with close guanxi, such as family members and close friends to satisfy individual’s needs. This leads us to ask if guanxi would also play an important role in satisfying individual’s needs for information. Thus the second motive of this study is to explore the significance of guanxi for Chinese Facebook users in selecting the counterpart for information exchange. It is hoped that the results of this investigation will contribute to social networks, guanxi, information behaviour research and social network sites users’ study, especially in Taiwan. Based the data collected via online survey, this study found that respondents tend to rely on strong ties as their primary sources of information. If their strong ties were not able to provide the information, respondents would rely on the connections of these strong ties, rather than the weak ties in their network, to find the information they needed. Thus strong ties are the key to information exchange in a social network.

Cette thèse étudie les principales caractéristiques, le développement, les dimensions sociales, les avantages ainsi que les défis de la franchise dans le secteur de l'éducation au Pakistan. En outre, les résultats de notre étude montrent que la franchise de l'éducation au Pakistan fonctionne essentiellement comme une forme de franchise sociale. L'étude illustre également comment la dimension sociale de la franchise, dans le paysage éducatif pakistanais, est contrebalancée avec le côté commercial de cette pratique. Une approche qualitative multi-perspective a été adoptée. Cela a consisté à mener et à enregistrer 44 entretiens approfondis avec les franchiseurs, les franchisés, les enseignants, les employés du réseau, les parents, les étudiants et les représentants du gouvernement. Les données secondaires ont été collectées sur les sites Web des franchiseurs. Les données ont été transcrites et analysées par NVivo. Nos résultats mettent en évidence un lien entre l'émergence de la franchise sociale et la performance des établissements d'enseignement du secteur public. Nos résultats montrent également que les réseaux de franchises d'éducation au Pakistan ont eu une contribution significative sur le plan social, dans la mesure où, les taux d'alphabétisation ont augmenté et que les inégalités entre les sexes ont été réduites. Cela peut, par conséquent, être considéré comme une forme de franchise sociale. Certaines caractéristiques des réseaux de franchises éducatives au Pakistan sont les mêmes que celles de la franchise dans des secteurs plus traditionnels tels que les hôtels et les restaurants. Il est intéressant de noter que la fourniture de la marque, du transfert de savoir-faire, de l'assistance et de la formation, ainsi que l'uniformité du réseau, ont été aussi importants que dans les secteurs traditionnels de franchise. Les résultats suggèrent par ailleurs que les utilisateurs et le public ont une perception positive de la franchise dans le secteur de l'éducation et cela est considéré comme une meilleure alternative par rapport aux autres options disponibles. / This study investigates the main characteristics, development, social dimensions, benefits and the challenges of franchising in the education sector of Pakistan. Furthermore, it highlights that education franchising in Pakistan is mainly operating as a form of social franchising. The study also discusses how the social dimension of education franchising in Pakistan is counterbalanced with the commercial side of this business. A multi-perspective qualitative approach was adopted. This involved conducting and recording 44 in-depth interviews with franchisors, franchisees, school teachers, network employees, parents, students and government officials. Secondary data was collected from franchisor websites. Data was transcribed and analyzed by NVivo. The findings suggest a link between the emergence of social franchising and the performance of public sector educational institutions. Moreover, findings elaborate that education franchising networks in Pakistan have made a significant social contribution by increasing literacy rates and reducing gender inequalities. Therefore, it can be considered as a form of social franchising. Some characteristics of educational franchise networks in Pakistan are the same as those of franchising in more traditional sectors such as hotels and restaurants. Interestingly, the provision of brand name, transfer of know-how, assistance and training, as well as network uniformity, were found to be just as important as they are in traditional franchising sectors. The findings also suggest that users and public have a positive perception of franchising in the education sector and it is regarded as a better alternative as compared to other available options.

The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. Influencer marketing has been one of those drivers of growth, changing the way that brands market themselves on a global basis. Therefore, there is a need to understand the relationship between internationalization and influencer marketing but determining the role that internationalization plays in the way that influencer marketing is used within businesses that plan on expanding to new markets. In relation to how traditional marketing tools are adapted through the use of influencer marketing during the internationalization process. For the data collection two interviews were conducted along with one questionnaire with 109 respondents. The study has followed the same structure as can be seen in the frame of reference, according to two main subjects: Internationalization and E-marketing. The findings gathered through the questionnaires showed that credibility was highly valued in relation to that the use of local influencers was preferred to increase trust and credibility between the brand, influencer and their target audience. Along with credibility being more valued by the respondents than an influencer's network size. The findings from the interviews show that the use of influencer marketing is greatly dependent on the needs and preference of the individual market. While one brand preferred a more united front, yet still adapting to the Chinese market in terms of using local influencers and social media platforms. The other brand favored using local influencers in their different markets in order to best reach their consumers. Influencer marketing was used by the two brands to build brand awareness in new markets, through different influencer networks, yet the size of the network was not important for one of the brands, instead it was the connections within the network that were important.

The aim of this thesis is to visualize and explain how people’s economic and social relations were connected in the parish of Sundborn, in the south east of Dalarna, in the period 1820-1849. The study is based on records of claims and debts in inventories and parish registers, which enable reconstruction of the private local credit market. The study shows that the majority in the economic network lived in Sundborn, and that while few people had formal loans at the institutional credit market, many had loans by trust at the private local credit market. Also, while few people were lenders, almost everyone was a borrower. The most common credit relationship was between people who lived near one another, and people who lived near one another or were related received a higher average credit. The private local credit market consisted primarily of men. These results have been interpreted with the use of social network theory, it being shown that people depended on their social network to obtain the necessary credit. In creating an economic network graph, I show that households in the parish of Sundborn were interconnected by debt relations. By using this method, it is possible to identify significant persons and potential parish bankers. Through combining the network graph with a landscape map, I show connections between the settlement, the assets, economic relations, centrality and the long valley of Sundborn river. The study opens up possibilities for further development of the same method to visualize historic data and relate it to the landscape, with a view to generating new related questions and spatial analyses.

The purpose of this diploma thesis is to describe the influence of the European Union and especially the European employment strategy on the active employment policy in the Czech Republic. The thesis follows the development of the employment policy in both European Union and the Czech Republic. One part of the thesis is devoted to the pre-accession period and the other is concerned with the period after the Czech Republic has become a valid member of the EU. There were applied two theoretical concepts in the analysis of the European Union's influence on the Czech employment policy: social network theory and the concept of policy transfer. There are pointed out the changes that happened in both periods. The motivation of both parties to accept and implement the changes and to influence or to be influenced is described. The aim of this thesis is to prove that the Czech Republic has been influenced and to show the aspects of the influence: where, why and by whom.

In der Netzwerkgesellschaft des 21. Jahrhunderts gilt die kollaborative Verteilung und Nutzung von Information und Wissen als Schlüsselstrategie für den webbasierten Informations- und Wissenstransfer. Durch die technologischen Möglichkeiten werden technische Zugangsbarrieren weitestgehend überwunden und traditionelle Formen der Wissensvermittlung durch moderne webbasierte Lernumgebungen ergänzt. Der Umgang mit kollaborativen Lehr- und Lernszenarien im dynamischen Informations- und Wissenstransfer bildet die Grundlage für den soziokulturellen Fortschritt innerhalb der Bildungsforschung. Der Schwerpunkt dieser Arbeit lag auf der strukturellen und relationalen Analyse sozialer Organisationsstrukturen innerhalb von Wissensnetzwerken. Ziel war es, Einflussfaktoren offenzulegen, die sich auf das Innovations- und Distributionspotential von Information und Wissen innerhalb von kollaborativen Wissensnetzwerken auswirken. Es wurden dazu Interaktionsprozesse von Teilnehmern innerhalb von Diskussionsforen am Beispiel der Lernplattform OPAL – dem aktuell populärsten Lernmanagementsystem in der Hochschulbildung Sachsens, Deutschland – untersucht. Unter der Annahme, dass soziale Interaktion besonders im Umgang mit kollaborativen Medien den Bildungsablauf und der Aufbau von Wissensnetzwerken die Lehr- und Lernprozesse beeinflusst, wurden in dieser Arbeit die strukturellen Bedingungen des kollaborativen Wissensnetzwerkes in OPAL exploriert und soziale Rollenkonstrukte relational identifiziert, um die Auswirkungen kollaborativer Aktivitäten auf den Informations- und Wissenstransfer in Wissensnetzwerken zu erklären. Es wurden vornehmlich beziehungsorientierte kommunikationstheoretische Modelle zugrunde gelegt und relationale Forschungsmethoden wie SNA (Social Network Analysis) und DNA (Dynamic Network Analysis) angewandt, um eine Basis für die weiterführende Implementierung sozial vernetzter Lehr- und Lernstrategien in der Bildungsforschung zu schaffen. […] / In the network society of the 21st century, a key strategy for web-based exchange of information and knowledge is their collaborative distribution and use. Technical hurdles of access are mostly being overcome with technological advances and traditional forms of passing on knowledge are being complemented by modern, e-learning environments. Within research into education, the foundation for socio-cultural progress is formed by involvement with collaborative teaching and learning scenarios in a dynamic exchange of information and knowledge. The emphasis of this work lay in the analysis of structures and relationships of social organisations within knowledge networks. The aim was to describe the exchange of information and knowledge in collaborative learning systems and to explore its influence on the potential for innovation and distribution of information and knowledge. A study was undertaken of the interaction of participants in discussion forums as exemplified by the learning platform OPAL – currently the most popular learning management system in secondary school education in Saxony, Germany. On the assumption that social interaction, particularly involving collaborative media, the progress of education and the construction of knowledge networks do influence teaching and learning processes, this work explored the structural conditions of OPAL's collaborative knowledge network and identified relationships between social role constructs in order to explain the effect of collaborative activities on the process of diffusion of information and knowledge in knowledge networks. Primarily the study was based on relationship oriented sociological models and communication theory models, and research methods for relationships, including SNA (Social Network Analysis) and DNA (Dynamic Network Analysis) were applied, so as to create a basis for further implementation of social network teaching and learning strategies in educational research. [...]

In der Netzwerkgesellschaft des 21. Jahrhunderts gilt die kollaborative Verteilung und Nutzung von Information und Wissen als Schlüsselstrategie für den webbasierten Informations- und Wissenstransfer. Durch die technologischen Möglichkeiten werden technische Zugangsbarrieren weitestgehend überwunden und traditionelle Formen der Wissensvermittlung durch moderne webbasierte Lernumgebungen ergänzt. Der Umgang mit kollaborativen Lehr- und Lernszenarien im dynamischen Informations- und Wissenstransfer bildet die Grundlage für den soziokulturellen Fortschritt innerhalb der Bildungsforschung. Der Schwerpunkt dieser Arbeit lag auf der strukturellen und relationalen Analyse sozialer Organisationsstrukturen innerhalb von Wissensnetzwerken. Ziel war es, Einflussfaktoren offenzulegen, die sich auf das Innovations- und Distributionspotential von Information und Wissen innerhalb von kollaborativen Wissensnetzwerken auswirken. Es wurden dazu Interaktionsprozesse von Teilnehmern innerhalb von Diskussionsforen am Beispiel der Lernplattform OPAL – dem aktuell populärsten Lernmanagementsystem in der Hochschulbildung Sachsens, Deutschland – untersucht. Unter der Annahme, dass soziale Interaktion besonders im Umgang mit kollaborativen Medien den Bildungsablauf und der Aufbau von Wissensnetzwerken die Lehr- und Lernprozesse beeinflusst, wurden in dieser Arbeit die strukturellen Bedingungen des kollaborativen Wissensnetzwerkes in OPAL exploriert und soziale Rollenkonstrukte relational identifiziert, um die Auswirkungen kollaborativer Aktivitäten auf den Informations- und Wissenstransfer in Wissensnetzwerken zu erklären. Es wurden vornehmlich beziehungsorientierte kommunikationstheoretische Modelle zugrunde gelegt und relationale Forschungsmethoden wie SNA (Social Network Analysis) und DNA (Dynamic Network Analysis) angewandt, um eine Basis für die weiterführende Implementierung sozial vernetzter Lehr- und Lernstrategien in der Bildungsforschung zu schaffen. […] / In the network society of the 21st century, a key strategy for web-based exchange of information and knowledge is their collaborative distribution and use. Technical hurdles of access are mostly being overcome with technological advances and traditional forms of passing on knowledge are being complemented by modern, e-learning environments. Within research into education, the foundation for socio-cultural progress is formed by involvement with collaborative teaching and learning scenarios in a dynamic exchange of information and knowledge. The emphasis of this work lay in the analysis of structures and relationships of social organisations within knowledge networks. The aim was to describe the exchange of information and knowledge in collaborative learning systems and to explore its influence on the potential for innovation and distribution of information and knowledge. A study was undertaken of the interaction of participants in discussion forums as exemplified by the learning platform OPAL – currently the most popular learning management system in secondary school education in Saxony, Germany. On the assumption that social interaction, particularly involving collaborative media, the progress of education and the construction of knowledge networks do influence teaching and learning processes, this work explored the structural conditions of OPAL's collaborative knowledge network and identified relationships between social role constructs in order to explain the effect of collaborative activities on the process of diffusion of information and knowledge in knowledge networks. Primarily the study was based on relationship oriented sociological models and communication theory models, and research methods for relationships, including SNA (Social Network Analysis) and DNA (Dynamic Network Analysis) were applied, so as to create a basis for further implementation of social network teaching and learning strategies in educational research. [...]

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