Bakgrund: Marknadsföring är i en ständigt föränderlig kontext. Influencer marketing är idag en effektiv strategi, där företag samarbetar med influencers för att marknadsföra sina produkter och bygga förtroende hos följare. Användning av begränsade produkter som framgångsrik influencer marketing betonas. Samarbeten för att skapa begränsade kollektioner har bland annat setts hos NA-KD och Nelly.com, vilket bekräftar hög efterfrågan och snabb försäljning.  Syfte: Syftet är att undersöka konsumenters uppfattning av deras köpbeteende när varumärken skapar tillfälliga kollektioner tillsammans med influencers.  Metod: Uppsatsen bygger på en kvalitativ metod och deduktiv ansats där empirisk information samlats in via semistrukturerade intervjuer med kvinnliga konsumenter.  Slutdiskussion: Uppsatsen identifierar viktiga aspekter där det bekräftas att sociala bevis, virala trender och recensioner har en påverkan på köpbeslut positivt. Dessutom konstateras det att influencer, framför allt på TikTok, också har en stark påverkan på köpintentioner. Tilliten för influencern har också en stark påverkan. Ytterligare framkommer det att knapphetsprincipen ökar köpintentionerna då det skapar en känsla av brådska och konkurrens. Härvid blir det tydligt att tillfälliga kollektioner som företag för tillsammans med influencers har en stark påverkan på konsumenterna. Å andra sidan är det av betydande vikt för företagen att välja influencers som människor har förtroende till eftersom det verkar vara en bidragande faktor till mer positiva köpbeslut. Såväl stil och estetik som personliga värderingar och åsikter. / Background: Marketing is in a constantly changing context. Influencer marketing is an effective strategy today, where companies partner with influencers to promote their products and build trust with followers. Use of limited products as successful influencer marketing is emphasized. Collaborations to create limited collections have been seen with NA-KD and Nelly.com, among others, confirming high demand and fast sales. Purpose: The aim is to investigate consumers' perception of their purchasing behavior when brands create temporary collections together with influencers.  Methodology: The study is based on a qualitative method and deductive approach where empirical information has been collected via semi-structured interviews with female consumers.  Conclusion: The study identifies important aspects where it is confirmed that social proof, viral trends, and reviews positively influence purchase decisions. Additionally, it is found that influencers, especially on TikTok, also have a strong influence on purchase intentions among the respondents. Trust for the influencer also has a strong impact. Furthermore, it appears that the scarcity principle increases purchase intentions as it creates a sense of urgency and competition. Here it becomes clear that temporary collections that companies bring together with influencers have a strong impact on consumers. On the other hand, it is of significant importance for the companies to choose influencers that people have a preference for because it seems to be a contributing factor to more positive purchase decisions. Both style and aesthetics as well as personal values and opinions.  Keywords: Authority, limited edition, Cialdini, influencer marketing, scarcity, consumer behavior, purchase decision, social proof, social media, sympathy principle, temporary collections.

<p>  </p> <p>Empathy is a complex emotional response to others’ experiences that can both advance and obstruct mutual understanding. Many fields in the humanities and social sciences have their own theories of empathy, including recent advances in rhetoric and composition. However, writing center studies have not yet arrived at a theory of empathy despite a body of scholarship that invokes empathy as a necessary skill or disposition in writing center praxis. This dissertation argues that empathic dispositions can be evoked and tempered in staff education classrooms through assignments that facilitate critical self-reflection on one’s positionality. The present pilot study describes four aspects of empathic dispositions that can be tempered in a writing center curriculum. The first chapter categorizes different concepts of empathy in writing centers and theorizes four aspects of empathic dispositions that align with theories on rhetoric, affect, and feminist approaches to empathic, critical engagement with others. The second chapter outlines the feminist methodologies and methods that were used to collect and analyze interviews with research participants. The third chapter describes a sixteen-week staff education course that was oriented to evoking and developing students’ empathic dispositions. The fourth chapter shares interviews with new consultants who reflect on their first semester in our writing center and how their work was influenced by their assignments and experiences in our curriculum. The final chapter concludes the study by outlining its limitations, charting a path forward for future research, and offering a pedagogical approach to cultivating empathic dispositions that I call resonant reflection. The results of this study indicate that consultants draw from their own experiences and values when they imagine a writer’s circumstances. They can access their rich, yet tacit, experiences through deliberative reflection, a necessary component of developing empathic dispositions that advance mutual understanding. These findings implicate that a stronger theoretical framework for empathy in writing centers can advance not only writing center research and pedagogy but also our commitments to social justice in our centers. </p>

This thesis considers Kant's departure from moral naturalism. In doing so, it explores the relationship between ethics, naturalism, normativity and freedom. Throughout this exploration, I build the case that Kant's ethics of autonomy allows us to make better sense of ethics than Hume's moral naturalism. Hume believes that morality is ultimately grounded in human nature. Kant finds this understanding of ethics limiting. He insists that we are free - we can critically reflect upon our nature and (to an extent) alter it accordingly. This freedom, I contend, renders the moral naturalist's appeal to nature lacking. Of course, a Kantian conception of freedom - some form of independence from the causal order - is fairly unpopular in contemporary circles. In particular, a commitment to naturalism casts doubt on such a notion of freedom. I argue with Kant that such a conception of freedom is essential to the conception of ourselves as rational agents. The critical turn, unlike naturalism, warrants this conception of freedom, accommodating the point of view of our rational agency. It thus allows Kant's ethics of autonomy to better grasp certain key elements of morality - normativity and our agency - than Hume's moral naturalism.

Advisor: Mary E. Wood. xii, 181 leaves : ill. ; 29 cm. Print copy also available for check out and consultation in the University of Oregon's library under the call number: PS374.S714 H37 2004. / The nineteenth-century American sentimental novel has only in the last twenty years received consideration from the academy as a legitimate literary tradition. During that time feminist scholars have argued that sentimental novels performed important cultural work and represent an important literary tradition. This dissertation contributes to the scholarship by placing the sentimental novel within a larger context of intellectual history as a tradition that draws upon theoretical sources and is a source itself for later cultural developments. In examining a variety of sentimental novels, I establish the moral sense philosophy as the theoretical basis of the sentimental novel's pathetic appeals and its theories of sociability and justice. The dissertation also addresses the aesthetic features of the sentimental novel and demonstrates again the tradition's connection to moral sense philosophy but within the context of the American elocution revolution. I look at natural language theory to render more legible the moments of emotional spectacle that are the signature of sentimental aesthetics. The second half of the dissertation demonstrates a connection between the sentimental novel and silent film. Both mediums rely on a common aesthetic storehouse for signifying emotions. The last two chapters of the dissertation compare silent film performance with emotional displays in the sentimental novel and in elocution and acting manuals. I also demonstrate that the films of D. W. Griffith, especially The Birth of a Nation, draw upon on the larger conventions of the sentimental novel.

This thesis traces the use of pity in early modern English literature, highlighting in particular the ways in which the emotion prompted personal anxieties and threatened Burckhardtian notions of the self-contained, autonomous individual, even as it acted as a central, crucial component of personal identity. The first chapter considers pity in medieval drama, and ultimately argues that the institutional changes that took place during the Reformation ushered in a new era, in which people felt themselves to be subjected to interpersonal emotions – pity especially – in new, overwhelming, and difficult ways. The remaining three chapters examine how pity complicates questions of personal identity in Renaissance literature. Chapter Two discusses the masculine bid for pity in courtly lyric poetry, including Philip Sidney's Astrophil and Stella and Barnabe Barnes's Parthenophil and Parthenophe, and considers the undercurrents of vulnerability and violation that emerge in the wake of unanswered emotional appeals. This chapter also examines these themes in Spenser's The Faerie Queene and Sidney's Arcadia. Chapter Three also picks up the element of violation, extending it to the pitiable presentation of sexual aggression in Lucrece narratives. Chapter Four explores the recognition of suffering and vulnerability across species boundaries, highlighting the use of pity to define humanity against the rest of the animal kingdom, and focusing in particular on how these questions are handled by Shakespeare in The Tempest and Ben Jonson, in Bartholomew Fair. This work represents the first extended study of pity in early modern English literature, and suggests that the emotion had a constitutive role in personal subjectivity, in addition to structuring various forms of social relation. Ultimately, the thesis contends that the early modern English interest in pity indicates a central worry about vulnerability, but also, crucially, a belief in the necessity of recognising shared, human weakness.

本論文研究伊恩．麥克尤恩的《贖罪》、《愛無可忍》及《星期六》這三部小說中的同情與想像力。第一章仔細爬梳亞當．史密斯的哲學文本《道德情感論》，並闡述幾個重要概念如同情與想像力、公正觀察者的角色、同情與戲劇性質、及同情與敘事。第二章運用史密斯的同情與想像力的概念來檢視《贖罪》這部小說，並指出布萊妮最初反映了史密斯式的同情概念，但在她贖罪的過程中，她實踐了自我反省及自我批判的另一層次的同情。第三章從演化、利他主義及同情的觀點來閱讀《愛無可忍》這部小說。敘述者喬．羅斯所面臨的拯救小孩及保存自己性命的道德兩難彰顯出利他行動與利己行為間的衝突。本章以史密斯的同情概念來解釋小說中約翰．羅根的利他主義，並呈現出同情與利他行為的關連性。本章指出同情並非完全是利他的情感展現，同情實際上包含了利己與利他的動機。第四章檢視《星期六》中同情與敘事的關係，並闡述貝羅安對其病人泰勒伯的同情與泰勒伯透過口述去敘述其在伊拉克所遭遇的苦難具有關連性。本章並分析貝羅安在聆聽黛絲朗誦馬修．阿諾的多佛海灘詩集時所展現的同情與想像力。本章最後聚焦在貝羅安對巴克斯特的同情，並指出貝羅安對巴克斯特的仁慈實際上強化了同情者與被同情者之間微妙的權力關係。 / The dissertation aims to study the concept of sympathy and imagination in Ian McEwan’s three novels Atonement, Enduring Love and Saturday. In the first chapter, Adam Smith’s philosophical text, Theory of Moral Sentiments, is carefully scrutinized. The chapter includes several key ideas such as sympathy and imagination, the role of the impartial spectator, sympathy and its theatrical quality, and sympathy and narratives. In the second chapter, I use Smith’s concept of sympathy and imagination to examine McEwan’s Atonement and propose that Briony’s sympathy at first reflect Smith’s model of sympathy, but in the process of her atoning for her crime, Briony achieves a new level of sympathy which is more self-reflected and self-critical. Chapter Three reads Enduring Love from the perspective of evolution, altruism and sympathy. The narrator Joe Rose’s moral dilemma between saving the child and preserving his own life dramatizes the conflict between altruistic actions and self-interested behaviors. Smith’s idea of sympathy is employed to account for John Logan’s altruism and the connection between sympathy and altruistic acts is then presented. The chapter shows that sympathy is not an other-oriented emotion but a sentiment that contains both self-interested and other-interested motives. Chapter Four looks at the relation between sympathy and narratives, and demonstrates how Perowne’s sympathy to his patient Taleb is related to Taleb’s oral report of suffering in Iraq. It then analyzes Perowne’s sympathy and imagination during Daisy’s recitation of Matthew Arnold’s Dover Beach. The final section focuses on Perowne’s sympathetic sentiments to Baxter, arguing that Perowne’s benevolence to Baxter only highlights the subtle power relationship between the sympathizer and the sympathized.

More than two hundred years ago David Hume together with his fellow philosopher Adam Smith posited, that ethical behaviour arises from so called: "moral sense". In the other words, they share the same idea, that passions are principle evoking and guiding human behaviour. Hume claim: "Reason is, and ought only to be the slave of the passions" (…). It is possible that this statement - among others - woke up from the 'dogmatic dream' one of the greatest philosophers of all time - Immanuel Kant, who propose, - contrary to Hume - that reason but not necessary passions can determinate human actions. In the question of what rule the passions in ethics have, it seems to be helpful to use the knowledge which follows from recent science. During this thesis we will use methods such as: comparison, analysis and synthesis. Main aim of this thesis will be to deal with the following question: what relationship can be observed between empathy, "moral sense" and ethical behaviour in perspective of recent science. This enquiry will therefore try to deal with the old question: what the the relationship between reason, passions and ethical behaviour is.

This paper considers the role of the human body in Octavia E. Butler’s The Parable of theSower and the way it interacts with defined space to stage expressive forms of politicalopposition. Understanding the relationship between physical or metaphorical space and thecontradictions of the societies they encompass is crucial to deciphering Butler’s near-futuredystopia; a world where the problems of real-life Los Angeles and Southern California aredistorted into a gross carnivalesque of gender stereotypes, sociopolitical tensions, and vigilante warfare. This paper places a special emphasis on the areas of social and political stagnation found in Butler’s vision of near-future L.A., and analyses the dangers of clinging to archaic, patriarchal systems that no longer resonate with contemporary audiences. Focus is also placed on potential methods of resistance against oppressive social institutions, particularly exploring the limitations met by protagonist, Lauren Oya Olamina, in her attempts to voice concerns in a society where language is so nuanced by “traditional” gendered qualities that the female voice carries no political value. This papers also questions theories which promote violent confrontation as a means to social reform, disregarding collateral damage and victims of war in favour of insurgency. By exploring the movement of the human body away from defined space, this paper supports Butler’s notion of alternative prosocial action which celebrates the margins of society, positing a nurturing, constructive means to resist political opposition.

Moral judgments and moral emotions are a ubiquitous feature of social interactions. Humans decide quickly and intuitively whether an action is morally right or wrong. Schadenfreude and sympathy, as emotional reactions to the misfortunes of others, are prototypical moral emotions. So far, however, little evidence exists concerning children’s understanding of schadenfreude. Within three studies, we investigated the experience of schadenfreude and sympathy among N = 364 children of different age groups. We interviewed the children while showing them picture stories. In the picture stories, we varied the behavior of the protagonist prior to a misfortune: (1) whether his behavior had been morally right or wrong, (2) whether the protagonist attained his goal, (3) whether the protagonist was responsible for the misfortune. In addition, in one study we varied (4) the emotional relationship of the interviewed children to the protagonist. Furthermore, we asked the children to decide whether they want to sit next to the protagonist or do him a favor. Results show that children experience sympathy as well as schadenfreude at the age of 4 years. Sympathy is more likely to arise when the protagonists of a story are likable, when these actors typically pursue morally positive goals, and if they are not responsible for their misfortune. In contrast, schadenfreude is more likely when the protagonist is disliked, when actors pursue immoral goals and if they are responsible for their misfortune. In addition, sympathy increases approach (helping behavior, sitting next to the agent and doing favors), whereas schadenfreude increases avoidance tendencies.

當人們談論動物保護時，可能提出的問題大約不脫「人類是否應該保護動物」、「人類為何保護動物」、「人類應該保護哪些動物」，以及「人類如何保護動物」之延伸範疇，針對這四個問題又可以依所採之研究基礎偏重倫理學或法學，而有各種不同的回應。 本文採取偏重法學角度之立場，從實定法出發，隨時序個別分析我國及德國動物保護法之歷史發展及現行法呈現之樣貌後，藉由與咸認先進的德國動物保護法制及其背後所可能隱含之人與動物關係的歷史變遷進行比較研究，試圖在同與異之間尋找我國動物保護法所隱含的人與動物關係之可能解釋，此乃嘗試從實定法追溯背後的倫理學意涵，並在此解釋基礎上，進一步探求動物保護法益之可能回答，由倫理學再回歸法學領域，均是試圖回應「人類是否應該保護動物」及「人類為何保護動物」二問。 最後嘗試藉由求得之動物保護法益「道德感情」來建構我國動物保護刑事規範，則是試圖給出「人類應該保護哪些動物」及「人類如何保護動物」二問在刑事法層面上之回答，對現行動物保護法刑事規範提出修正建議，包括將動物一般保護規定及刑事規範分勾，擴張動物一般保護之客體範疇而維持刑事規範涉及之行為客體範圍，以重構本文理想之動保刑事規範。 / When referring to animal protection, the most popular questions probably will be within the range of the following four. Should humans protect animals? Why should humans protect animals? What kind of animals should humans protect? And the final one, how do humans protect animals? The answers can be changed depending on the different views, like ethics view or legal point of view. This study basically focuses on the legal point of view, starting with Taiwan’s Animal Protection Act and German’s Animal Welfare Act (in German: Tierschutzgesetz), by comparing those two different animal protection systems, trying to figure out the development level of Taiwan’s Animal Protection Act in the tide of the world’s development of animal welfare, then using the conclusion to explore the legal interest of animal protection, attempting to answer the first two questions: Should humans protect animals? And why? Furthermore, using the legal interest “moral emotion” to construct ideal animal protection criminal legal norms, attempting to answer the rest of the questions: What kind of animals should humans protect? And how to protect? The final purpose is to reconstruct an ideal animal protection criminal law system in Taiwan.