No description available.

Kundenorientierung ist ein maßgeblicher Erfolgsfaktor für Unternehmen. Entscheidenden Einfluss hierauf besitzen Mitarbeiter mit Kunden-Kontakt, die sich in Bedürfnisse der Kunden einfühlen können und die ihr Wissen mit anderen Mitarbeitern im Unternehmen teilen. In einem schrittweisen und systematischen Vorgehen werden in dieser Arbeit betriebswirtschaftliche und neurowissenschaftlichen Erkenntnisse zusammengeführt und hierdurch dargelegt, welche Faktoren im Unternehmen diese Gehirnleistung des Einfühlens begünstigen. Die Mehr-Ebenen-Analyse erfolgt ausgehend von der Unternehmensebene, insbesondere Phänomenen der Unternehmenskultur, über die Ebene der Beziehungen zwischen Kunden und Mitarbeitern bis hin zur Ebene des sozialen Gehirns.

As a result of the need for the construction industry to become more and more efficient, this sets new requirements for an increased digitalization of the construction industry as a whole. As consultants are considered a crucial role in the early stages of construction projects, this requires a deeper understanding of the role of consultants in the early stages of construction projects and their further development. Previous studies indicate that increased knowledge and skills can be seen as barriers to further development, mainly in the industry but also in most organizations. This study aims to investigate the barriers that are considered to exist in the Swedish construction industry for increased use of building information modeling (BIM), by highlighting the barriers' links to the HVAC consultant's work and the implementation of knowledge management (KM). This has resulted in the questions 1) What are the barriers to a developed use of BIM in the HVAC industry? and 2) How can KM enable a developed use of BIM in the HVAC industry? The study's theoretical and empirical data collection has consisted of a systematic literature study and semi-structured interviews with plumbing consultants, a supplier, an industry organization and a plumbing expert. The barriers that inhibit a developed use of BIM and adaptation of KM are knowledge and skills, political commitment, unified view of BIM, client's attitude towards BIM, absorptive capacity (ACAP) and culture. The HVAC contractor needs to adapt KM and improve its ACAP in order to increase the level of knowledge within the organization and maintain competitiveness in the market. Adaptation of KM at the HVAC contractor also contributes to an increased level of knowledge in the construction industry as ACAP enables internal and external knowledge sharing. To enable an adaptation of KM, there is a need for a culture that promotes collaboration, trust, learning and the development of BIM in the industry. This requires a cultural change and an active leadership to create common norms, an acceptance of new solutions, a call for development, values that encourage knowledge sharing, a strategy for training, education and mentoring, and a call for daring to try new solutions. / Som en följd av att byggbranschen behöver bli allt mer effektiviserad, ställs nya krav för en ökad digitalisering av byggbranschen i sin helhet. Då konsulter innehar en avgörande roll inom byggprojektets tidigare skeden, krävs en djupare förståelse kring konsultens roll inom de tidigare skeden av byggprojekt samt deras fortsatta utveckling kartläggs. Tidigare studier indikerar att ökad kunskap och kompetens kan ses som barriärer för en fortsatt utveckling, främst inom branschen men även hos merparten av organisationerna. Denna studie syftar till att undersöka de barriärer som finns inom den svenska byggbranschen för ökad användning av building information modelling (BIM), genom att synliggöra barriärernas kopplingar till VVS-konsultens arbete och implementeringen av knowledge management (KM). Detta har resulterat i frågeställningarna 1) Vilka barriärer finns mot en utvecklad användning av BIM i byggbranschen? och 2) Hur kan VVS-konsulten applicera KM för en utvecklad användning av BIM i byggbranschen? Studiens teoretiska- och empiriska datainsamling har bestått av en systematisk litteraturstudie samt semistrukturerade intervjuer. De barriärer som hämmar en utvecklad användning av BIM samt adaptering av KM är kunskap och kompetens, politiskt engagemang, enhetlig syn på BIM, klientens inställning till BIM, absorptionsförmåga (ACAP) och kultur. VVS-konsulten behöver adaptera KM samt förbättra sin ACAP för att höja kunskapsnivån internt inom organisationen samt behålla konkurrenskraft på marknaden. Adaptering av KM hos VVS-konsulten bidrar även till en förhöjd kunskapsnivå inom byggbranschen då ACAP möjliggör för intern samt extern kunskapsdelning. För att möjliggöra en adaptering av KM finns ett behov av en kultur som främjar samarbete, förtroende, lärande samt en utveckling av BIM inom branschen. Därav ställs kravet på en kulturell förändring och ett aktivt ledarskap för att skapa gemensamma normer, en acceptans för nya lösningar, en uppmaning till utveckling, värderingar som uppmuntrar kunskapsdelning, en strategi för träning, utbildning och mentorskap samt en uppmaning till att våga testa nya lösningar.

Increasingly, firms like Patagonia, IKEA, General Mills, or Barilla actively seek to understand their interdependence with nature, build innovative capabilities, and generate more radical shifts toward sustainability. This creates exciting opportunities to investigate exactly how these companies obtain knowledge about ecosystem dynamics and processes and how they use it both to cope with climate change or declining ecosystem resilience and contribute to maintain or even strengthen ecosystems. Despite the considerable potential to advance research on organizational strategy and corporate sustainability, the notion of ‘ecological knowledge’ has yet to enter the scholarly work of management and business organization in a substantive manner. At present, we know almost nothing about the processes, mechanisms, and routines that enable an organization to, first, recognize the value of such knowledge and to, then, systematically access, co-create, integrate and utilize such knowledge into its broader knowledge and resource base. My dissertation attempts to fill this gap and opens up new directions for research on the role of ecological knowledge in corporate sustainability management. More specifically, I ask: What are the processes through which organizations can effectively access, co-create, integrate and utilize ecological knowledge with current organizational knowledge and strategies? I link strategic and organization-focused concepts of knowledge and the perspective of absorptive capacity with the notion of ecological knowledge from modern ecology, especially from the social-ecological systems literature, to shed light on the processes through which organizations can effectively access, co-create, integrate and utilize new ecological knowledge into their operational and strategic decision making. I adopt a qualitative, emergent, and inductive strategy drawing on a grounded research approach to gain an in-depth, cross-validated, and processual understanding of the mechanisms through which organizations can promote and enhance ecosystem health including biodiversity. I undertook my study on the organic agriculture sector, a sub-sector of the modern agriculture and agri-food industry. I collected data from nineteen agriculture and agri-food organizations based in British Columbia (BC), the westernmost province of Canada, using multiple data sources including in-depth interviews, observations, company documents, reports, newspaper articles and field reports. Based on my analysis, I develop a grounded theory about the processes through which organizations can successfully deepen their ecological knowledge and then utilize this knowledge to more sustainably manage their relationships with nature and contribute to protecting or even strengthening ecosystem functionality. With my dissertation, I address the call from scholars in Organization and the Natural Environment (ONE) and Corporate Sustainability for more transdisciplinary cross-fertilization as an essential approach to building compelling new theory and models in the field. First, my analysis offers a more fine-grained understanding of the types, components, dimensions, and characteristics of ecological knowledge. Second, my analysis uncovers a micro-level account of the processes by which individuals as critical actors identify, evaluate and make sense of the organization-environment interrelationships across various scales of time and space. I also identify the multiple personal characteristics of individual actors that influence these processes in various stages and circumstances. Third, my study offers insights into the factors that can strengthen an organization’s relational capacity to build mutual trust and collaboration with holders of ecological knowledge. Fourth, it sheds light on how firms engage with and motivate multiple community stakeholders in building a collaborative process of mutual learning, knowledge sharing, and knowledge co-creation to build joint capacity for coping successfully with many complex challenges of sustainability, thus contributing to the wellbeing of the entire social-ecological system. Collectively, these contributions provide a deeper and more holistic understanding of the processes of acquiring and co-creating ecological knowledge that can allow an organization to transition successfully towards greater ecological sustainability. My dissertation also offers numerous practically relevant insights for businesses facing the challenges of economic, social and environmental sustainability, as well as specific guidance on how companies can protect or enhance their supply of natural capital and contribute toward greater stability of the broader human-nature systems in which they are embedded. / Graduate / 2023-11-15

No description available.

在持續創新的需求下，跨公司合作已成為企業整合應用知識，創新求變的重要策略。本文融合知識基礎觀點和組織學習觀點，指出跨公司合作所帶來的組織創新績效，係因合作夥伴知識整合的結果。因此研究的目的除了要實證知識整合與組織創新績效的關係外，主要在發展一個理論架構，說明影響跨公司合作創新的因素，及這些因素之間的關係。在研究設計上，本文係以我國高科技產業、資訊服務業及金融服務業做為問卷調查的對象，將所收集的資料透過探索性分析與驗證性分析兩階段檢定本文所提出之量測模式與研究假說，結果得到下列結論： 1. 跨公司合作為企業所帶來的創新績效，可以用知識整合的觀點來解釋，當企業知識整合能力越好，跨公司合作創新績效會越好。 2. 知識整合能力受到企業知識吸收能力的影響，吸收能力係企業先前知識的蓄積量，以及應用這些知識的能力之綜合。 3. 知識整合能力亦受到企業與夥伴合作的能力之影響，合作能力包括企業與夥伴建立信任關係，以及溝通、協調的能力。 4. 知識特質受知識整合機制的中介而影響創新績效，跨公司合作所帶來組織的創新績效，主要不受合作所牽涉知識之外顯╱內隱與複雜性特質的影響，必須應知識特質的不同而採取適當的整合機制後，才能因知識整合而產生創新績效。 5. 吸收能力、合作能力與知識整合機制是相互影響的因素，三者形成企業知識整合創新能力的主要構面，是企業追求跨公司合作創新必須重視的要素。 / Inter-firm collaboration has been an important strategy for firms to integrate and apply knowledge among their partners in order to obtain innovation performance under uncertainty circumstances. This study combining the knowledge based view and the organizational learning perspective, considers the innovation performance improvement as the result of knowledge integration. Besides examining the relation between innovation performance and knowledge integration, the purpose of this study is to find the factors influencing inter-firm collaboration performance and the relationships among these factors. The data collecting from Taiwan’s high-tech, information service and finance industry were used in the exploratory and confirmatory phases to evaluate the instruments and test the hypotheses. The conclusions are listed as below: 1. The innovation performance gaining from inter-firm collaboration can be considered as the result of knowledge integration. While the knowledge integration capability of a firm is better, the firm’s innovation performance in inter-firm collaborations will be better too. 2. The knowledge integration capability of a firm is influenced by the absorptive capacity of the firm. And the firm’s absorptive capacity derives from the firm’s prior knowledge accumulation and the capability to apply their knowledge. 3. The knowledge integration capability of a firm is also influenced by their cooperative competency. The cooperative competency is composed of three interrelated facets: trust, communication and coordination. 4. Firm’s innovation performance in an inter-firm collaboration doesn’t directly influenced by the explicit/tacit and complexity characteristics of the knowledge which appeared in the collaboration. To produce innovation performance, knowledge with different characteristics should be integrated by suitable integration mechanisms. 5. Absorptive capacity, corporative competency and knowledge integration mechanism construct firm’s “knowledge integration and innovation capability”, which is important to firm’s innovation performance in inter-firm collaborations.

知識移轉隨著知識經濟時代的來臨，成為多國企業管理知識優勢的重要議題。本研究首要目的是針對派外人員是知識移轉重要媒介的前題，探討台灣企業不同派外人員特徵與子公司特性，如何有效提昇子公司知識移轉績效的部分；其次，本研究採用資源基礎理論的觀點，探討不同的網絡關係，以及知識特性與知識移轉績效之關係。 在研究方法方面，本研究係以個案研究為輔，大樣本問卷調查為主。其中，個案研究採用4家台灣多國企業為研究對象，針對人力資源部門與高階主管進行半結構化的訪談。同時，收集多重次級資料來源，包括研究報告、報章雜誌、公司網站等，以進行個案研究的分析。問卷調查方式所收集的有效樣本為105家廠商（包含人力資源主管與高階主管），資料經由量化分析以驗證研究假設。 研究結果顯示，第一部份主效果方面，（1）當母公司移轉知識給子公司時，子公司吸納能力與動機愈高以及價值活動愈完整，對子公司的知識移轉績效正向影響愈大。（2）本研究發現派外人員服務年資愈資深，對子公司的知識移轉績效正向影響愈大。 第二部份干擾效果方面，（1）在網絡關係為強連結的情況下，子公司「吸納能力與動機」愈高，與「價值活動」愈完整，以及派外人員「服務年資」愈資深，對子公司的知識移轉績效正向影響愈大。（2）在知識特性為外顯知識的情況下，子公司「吸納能力與動機」愈高，與「價值活動」愈完整，以及派外人員「服務年資」愈資深，對子公司的知識移轉績效正向影響愈大。（3）在知識特性為特定知識的情況下，子公司「吸納能力與動機」愈高以及「價值活動」愈完整，對子公司的知識移轉績效正向影響愈大。 上述實證研究所建構的研究模型，證實派外人員在知識移轉過程中扮演重要媒介角色，對多國企業推動母子公司間知識移轉具有指引價值。未來可供後續研究進行大樣本實證，而模型中各項構念與研究變項之因果關係，有待後續研究更進一步的驗證，以發展更具解釋的跨國知識移轉相關理論。 / With the coming of knowledge transfer in knowledge the economic age, it has becomes a significant issue in MNC’s management of knowledge advantage. The first aim of this study is to focus on the assumption of the crucial vehicle of expatriates in knowledge transfer. It discusses the characteristics of expatriates Taiwanese enterprises and subsidiaries, and how effectively they improve the subsidiary’s knowledge transfer performance. Secondly, this study adopts the perspective of a resource-based view, exploring the relationships between different networks, knowledge attributes and knowledge transfer performance. In terms of the research methods, this study gives priority to large samples questionnaire surveys, while case studies are given second place. Among them, case studies of four Taiwanese multinational corporations are used as research objects, focusing on semi-structured interviews of Human Resource Department executives along with top managers. Additionally, various sources of secondary data have been collected, including research reports, newspapers, magazines and corporate websites, in order to process the analysis of the case studies. The valid samples from the collection surveys are 105 firms (including human resource executives and top managers). The data is verified in relation to the research hypothesis using quantitative analysis. The results of this study firstly reveal two main effects: (1) When transferring knowledge from company headquarters to subsidiaries, the higher and more complete the value activities of absorptive capacity and motivation of the subsidiaries, the stronger the positive effects will be on the subsidiaries’ knowledge transfer performance. (2) This study also indicates that the longer an expatriate’s tenure is, the more powerful the positive effect on the subsidiaries’ knowledge transfer performance will be. The second finding is two moderating effects: (1) in terms of the strength of ties of the “networks”, the higher the “absorptive capacity and motivation” of subsidiaries, the more complete the “value activities”, and the longer the “expatriates’ tenure” are, the stronger the positive effects will be on the subsidiaries’ knowledge transfer performance. (2) When knowledge attribute is considered as “explicit knowledge”, the higher the “absorptive capacity and motivation” of subsidiaries, the more complete the “value activities”, and the longer the “expatriates’ tenure ” are, the stronger the positive effects will be on the subsidiaries’ knowledge transfer performance. (3) When knowledge attribute is considered as “specific knowledge”, the higher the “absorptive capacity and motivation” of subsidiaries and the more complete the “value activities” are, the stronger the positive effects will be on the subsidiaries’ knowledge transfer performance. According to the above research model based on empirical research, it testifies that expatriates play a significant role in the process of knowledge transfer, and thus qualify as a valuable indicator for MNC’s performing knowledge transfer between parent and subsidiary companies. In the future, this study offers further large samples for empirical research. However, the causal relationship between every construct and research variable requires time for further examination in order to develop a more persuasive correlational theory of cross-border knowledge transfer.

本論文研究以台灣最具競爭力的IC設計產業為例，從『知識管理』的角度出發，以『吸收能力，網路關係與企業創新之關聯』為研究主軸，探討1.吸收能力之構面。2.吸收能力與知識網路間的交互關係。3.影響吸收能力的其他因素。4.吸收能力，知識網路與知識流通的關係。5.吸收能力，知識網路與企業創新之關聯。6.最後提出『吸收能力』階段性培養過程作為最後結果。研究結果如下： 一，吸收能力的構面分為『個人層次』與『組織層次』兩方面，包括有：1.員工背景差異性（此構面影響性事後證明並不大）。2.員工教育訓練。3.員工知識專精度（觀察指標為創始人之技術背景與員工學歷分佈情形）。4，R＆投資（企業創新可說是R＆D的副產品，想要持續創新就必須針對組織核心技術知識不斷地投資研發）。5.組織具有互補性知識多寡（知識具有多元性，因此組織具有互補性知識愈多愈有助於吸收外界的新知識）。6.組織先前知識基礎（學者Cohen&Leventhal(1990)提出吸收能力是組織先前知識基礎的函數，因為知識具有路徑相依性，因此先前知識基礎有助於下一期知識的吸收與利用，故先前知識基礎是組織吸收能力的根本）。 二，外部網路關係可視為『知識網路』，網路成員交流的內容以知識為最主要的實質內涵。因此，吸收能力與知識網路間具有『正向回饋效果』。好的吸收能力有助於建立網路關係，而好的知識網路有助於組織吸收能力的加強。 三，影響吸收能力其他因素有，1.知識蓄積整合機制（將學到的知識儲存於組織中），2.知識流通機制（做好與外界知識的介面管理，以加速知識的流通效果），3.管理機制（組織必須設立一些激勵制度或管理機制設法留住知識型員工，因為大部分內隱性知識是以人為最主要的載體）。 四，好的吸收能力與知識網路關係有助於知識流通效果的改顫，不但會加速知識移轉的速度，甚至學習知識的效果也會大大地提升。 五，當組織有好的吸收能力與網路關係時，企業創新的可能性便大大的提升，因為創新來自於新技術知識的開發，若組織可以很快遞接收外界新知識，進而蓄積，整合，與利用，則企業創新不再是遙不可及的夢想。 六，本研究最後提出『吸收能力階段性培養』的動態架構，說明吸收能力最初是因為組織與員工的知識專精度，進而不斷地做R＆D，與外部網路伙伴結盟做技術知識交流。此外，組織內部也設立一些機制使知識得以蓄積儲存，流通與整合，經過這些過程後使組織原本吸收能力的層次向上提升，最後達成企業創新的目標。 第壹章 緒論 6 第一節 研究動機 6 第二節 研究目的與問題 9 第二章 文獻探討 11 第一節 知識管理理論 12 壹，知識的內涵及分類 12 貳，知識移轉 15 參，知識整合蓄積與擴散 18 肆，知識創造 19 伍，知識管理理論小結 23 第二節 吸收能力理論探討 23 壹，吸收能力定義 23 貳，組織學習理論探討 27 參，吸收能力理論小結 28 第三節 網路關係 29 壹，網路定義 29 貳，網路類型 31 參，網路利益 32 伍，網路關係小結 33 第四節 企業創新 35 壹，創新的定義與分類 35 貳，知識創造與企業創新的影響因素 38 參，企業創新小結 39 第參章 研究方法 40 第一節 研究架構 40 第二節 研究變項 43 壹，影響吸收能力的構面 43 貳，知識網路關係 45 參，影響吸收能力的其他因素 45 肆，吸收能力，知識網路與知識流通間的關聯 47 伍，吸收能力，知識網路與企業創新間的關聯 48 第四節 研究範圍 48 第五節 研究方法 51 第六節 研究限制 52 第肆章 個案分析 53 第一節 專業消費性IC設計業 53 ---凌陽科技 53 壹，IC設計產業簡介 53 貳，凌陽科技公司簡介 54 參，吸收能力之構面 58 肆，吸收能力與網路關係之交互關係 63 伍，吸收能力其他影響因數 69 伍，吸收能力，網路關係與知識流通的關係 77 陸，吸收能力，知識網路與企業創新之關聯 77 第貳節 IDM大廠---旺宏電子 85 壹， 旺宏公司簡介 85 貳，吸收能力之構面 86 參，吸收能力與網路關係間之間的交互關係 90 肆，吸收能力其他影響因素 94 伍，吸收能力，網路關係與知識流通之關係 99 陸，吸收能力，網路關係與企業創新之關係 100 第三節 專業記憶體IC設計---鈺創科技 105 壹，記憶體IC產業介紹 106 貳，鈺創科技簡介 107 參，吸收能力之構面 111 肆，吸收能力與網路關係間的交互關係 115 伍，吸收能力其他影響因素 119 陸，吸收能力，網路關係與知識流通間之關係 123 柒，吸收能力，網路關係與企業創新的影響 123 第四節橫跨3C的IC設計公司---瑞昱半導體 127 壹，IC設計產業簡介 128 貳，瑞昱半導體簡介 129 參，吸收能力之構面 134 肆，吸收能力與網路關係間之交互關係 137 伍，吸收能力其他影響因素 142 陸，吸收能力，網路關係與企業創新之關聯 148 第伍章 命題發展 153 第一節 吸收能力影響構面之探討 154 第二節 吸收能力與外部知識網路關係間之交互影響 170 第三節 吸收能力其他影響因素之探討 175 第四節 吸收能力，知識網路關係與知識流通的關聯 182 第五節 吸收能力，知識網路關係與企業創新之關聯 183 第陸章 結論與建議 188 第一節 研究結論 188 第二節 理論與實務含意 195 壹，對理論的貢獻 195 貳，對實務的貢獻 196 第三節，對後續研究的建議 197 第柒章 參考文獻 204 英文部分 204 中文部分 206

Aquesta tesi intenta descobrir els elements del pensament estratègic individual que proposen Bonn (2001, 2005) i Liedtka (1998), però que no s'havien demostrat empíricament, i la relació entre aquests elements en el seu rol com a facilitadors de la capacitat d'absorció organitzacional -reconceptualitzada per Zahra i George (2002)- en el context d'un projecte de desenvolupament de productes.A aquest efecte, la tesi ha seguit un enfocament qualitatiu, amb el marc metodològic de l'estudi del cas. La tesi comprèn quatre estudis del cas de desenvolupament de productes, en quatre filials llatinoamericanes d'una empresa farmacèutica multinacional. Seguint l'enfocament metodològic de Yin (2003a, 2003b) per als estudis del cas, i el mètode de comparació constant de la teoria fonamentada (grounded theory) de Glaser i Strauss (1967) i d'Strauss i Corbin (1998) per a l'anàlisi de dades, aquesta tesi aprofundeix els elements del pensament estratègic individual i la seva relació amb la capacitat d'absorció potencial (adquisició i assimilació de coneixements) i amb la capacitat d'absorció realitzada (transformació i aplicació de coneixement) de Zahra i George (2002).Aquesta tesi ha trobat que els principals elements relacionats amb el pensament estratègic individual són: creativitat individual, perspectiva holística i visió. Aquest descobriment concorda amb el model de Bonn (2005) sobre la matèria. També s'ha descobert que hi ha una relació facilitadora d'aquests elements (entre d'altres) sobre la capacitat d'absorció realitzada que proposen Zahra i George (2002) i, al seu moment, sobre l'èxit de projectes de desenvolupament de productes.Des del punt de vista teòric, els resultats d'aquesta dissertació contribueixen també amb un model de fluxos de coneixement que interrelaciona els elements del pensament estratègic individual, junt amb altres elements que s'han descobert en la recerca, amb la capacitat d'absorció organitzacional de l'equip, que faciliten l'èxit de projectes de desenvolupament de productes. Des del punt de vista pràctic, aquesta tesi ofereix als gerents la possibilitat de fer atenció al desenvolupament sistematitzat dels elements del pensament estratègic individual, com també als membres dels equips que tenen al seu càrrec projectes de desenvolupament de productes, per tal d'obtenir-hi més èxit. / Esta disertación, intentó descubrir los elementos del pensamiento estratégico individual, propuestos por Bonn (2001, 2005) y Liedtka (1998), pero no probados empíricamente; y la relación entre esos elementos en su rol como facilitadores de la capacidad de absorción organizacional - reconceptualizada por Zahra and George (2002) - en el contexto de un proyecto de desarrollo de productos.Para ese propósito la disertación usó un enfoque cualitativo con un marco metodológico del caso estudio. La disertación comprende cuatro casos estudio de desarrollo de productos, en cuatro subsidiarias latinoamericanas de una empresa farmacéutica multinacional. Usando el enfoque metodológico de Yin (2003a, 2003b) para los casos estudio; y el método de comparación constante del grounded theory de Glaser and Strauss's (1967) y Strauss and Corbin (1998) para el análisis de la data; esta disertación profundiza en los elementos del pensamiento estratégico individual y en su relación con la capacidad de absorción potencial (adquisición y asimilación de conocimiento) y con la capacidad de absorción realizada (transformación y aplicación de conocimiento) de Zahra and George's (2002).Esta disertación encontró que los principales elementos asociados al pensamiento estratégico individual son: creatividad individual, perspectiva holística, y visión. Este descubrimiento concuerda con el modelo de Bonn (2005) sobre el tema. También se descubrió que existe una relación facilitadora de esos elementos (entre otros) sobre la capacidad de absorción realizada propuesto por Zahra y George (2002) y en su momento, sobre el éxito de proyectos de desarrollo de productos.Desde el punto de vista teórico, los resultados de esta disertación contribuyen también con un modelo de flujos de conocimiento que interrelaciona los elementos del pensamiento estratégico individual, junto con otros elementos descubiertos en la investigación, con la capacidad de absorción organizacional del equipo, que facilitan el éxito de proyectos de desarrollo de productos. Desde un punto de vista práctico, esta disertación ofrece la posibilidad para los gerentes de prestar atención al desarrollo sistematizado de los elementos del pensamiento estratégico individual, en los miembros de los equipos a cargo de proyectos de desarrollo de productos, para lograr aumentar el éxito de dichos proyectos. / This dissertation attempted to uncover the individual strategic thinking elements proposed, but not empirically tested, by Bonn (2001, 2005) and Liedtka (1998); and the relationships between those elements and its role as facilitator of the team's absorptive capacity - as reconceptualized by Zahra and George (2002) - that a team develops within the context of NPD project.For that purpose this dissertation used a qualitative approach within the case-study methodology framework. The study comprises four case studies amidst New Product Development (NPD) projects in four Latin American subsidiaries of an American Multi-National Company (MNC) within the pharmaceutical industry. Using Yin's (2003a, 2003b) methodological approach to case studies as framework, and Glaser and Strauss's (1967) and Strauss and Corbin (1998) constant comparative method from the grounded theory as the data analysis tool, this dissertation deepened in the elements of individual strategic thinking and their relationship with Zahra and George's (2002) Potential Absorptive Capacity (knowledge acquisition and knowledge assimilation) and Realized Absorptive Capacity (knowledge transformation and knowledge application).This dissertation found that the main elements related to individual strategic thinking were: individual creativity, holistic perspective, and vision. This finding supports Bonn's (2005) model on the topic. Those elements were found to have a role as facilitators (among other elements) of Realized Absorptive Capacity proposed by Zahra and George (2002) and in turn, as an enabler of NPD project's success improvement.From a theoretical point of view, this dissertation also contributed with a framework of knowledge flows as present in a NPD project that interrelate individual strategic thinking elements, and other elements uncovered by the study, with the team's absorptive capacity facilitating the NPD success. From a practical stand point, this dissertation provided the possibility for managers to pay attention on a systematic development of the individual strategic thinking skill through its elements, among the members of a team in charge of a NPD project, in particular within the pharmaceutical industry.

Submitted by Cristiane Oliveira (cristiane.oliveira@fgv.br) on 2011-05-24T13:29:02Z No. of bitstreams: 1 71080100009.pdf: 1036762 bytes, checksum: 893b5d89a98bed04889918f91de73acc (MD5) / Approved for entry into archive by Gisele Isaura Hannickel(gisele.hannickel@fgv.br) on 2011-05-24T13:41:36Z (GMT) No. of bitstreams: 1 71080100009.pdf: 1036762 bytes, checksum: 893b5d89a98bed04889918f91de73acc (MD5) / Approved for entry into archive by Gisele Isaura Hannickel(gisele.hannickel@fgv.br) on 2011-05-24T13:43:12Z (GMT) No. of bitstreams: 1 71080100009.pdf: 1036762 bytes, checksum: 893b5d89a98bed04889918f91de73acc (MD5) / Made available in DSpace on 2011-05-24T13:46:52Z (GMT). No. of bitstreams: 1 71080100009.pdf: 1036762 bytes, checksum: 893b5d89a98bed04889918f91de73acc (MD5) Previous issue date: 2010-04-26 / The research focus is to present an integrated analysis model for the behavior pattern of Brazilian banks in the Internet environment. A single case study was conducted at Banco do Brasil. Most interviews took place at Banco do Brasil’s administrative and technology headquarters in the city of Brasília, DF. An Integrated Analysis Model was presented based in many theories and structures of the organizational studies and information systems fields. Findings show that the studied phenomena can be understood with the simultaneous application of all selected theories, proving the complexity of the study object. Research limitations include the fact that this research was focused on a single case and also that it was not possible to run this research with a bigger sample of organizations. Study originality and contribution relies on proposing the Integrated Analysis Model with analysis structures and theories that help to understand the object of study. Future studies may replicate this research in a bigger number of companies to present a richer analysis. / O objetivo deste estudo é propor um modelo de análise integrada para a forma de atuação dos bancos brasileiros no ambiente da Internet. Para tanto foi conduzido um estudo de caso único com o Banco do Brasil. A maioria das entrevistas foi realizada nas sedes administrativa e de tecnologia do banco na cidade de Brasília, DF. Foi proposto um Modelo de Análise Integrada baseado em várias teorias e estruturas da área de estudos organizacionais e sistemas de informação. Entre as descobertas da pesquisa está a constatação de que o fenômeno estudado pode ser satisfatoriamente compreendido com o emprego de todas as teorias selecionadas, comprovando a complexidade do objeto desta pesquisa. O estudo apresentou entre suas limitações o fato de ter sido um estudo de caso único, como também a impossibilidade de se realizar esta pesquisa em amplo espectro, com um número consideravelmente maior de organizações. O ineditismo e a contribuição deste estudo residem no fato de ter proposto um modelo integrado com teorias e estruturas de análise que facilitam a compreensão do fenômeno observado. Em estudos futuros o pesquisador poderia incluir a pesquisa em um número maior de instituições para enriquecer a análise.