本研究將「產業矩陣分析法」、「策略三構面」、〝SWOT〞、「五力分析」和相關策略層面的「文獻」，整合成一個完整分析架構，試圖能對小型企業在利基市場的策略制定有所幫助，這也是本研究的原始動機。 個案選擇雖是一家特定公司在特定市場的成功案例，並不足以作一般化的推論，但在選擇個案時，已作了最嚴酷條件的檢視，仍可供參考，有關檢視條件略述如下： •特定市場：少量多樣的哈雷修補市場（After market），且哈雷曾 歷經兩度危機，並亦曾受美國政府關稅保護的公司。 •特定公司：個案ZE公司為一家出口商，資源條件極為缺乏，而與其 搭配合作者為另一類資源不足的小型供應商。 因此，本研究在描述分析個案ZE公司過去以貿易中介者的經營型態所遭遇的困境，如何運用合作策略，整合上、下游成為一個供應體系，並透過策略執行，不斷的以積小勝來蓄積其獨特的核心資源，而建立獨特的競爭優勢。 茲將分析內容分述如下： •市場環境分析描述哈雷如何從危機中脫胎換骨，包括管理模式、組 織變革、員工與企業文化、哈雷消費者（忠誠的騎士）的行為、哈 雷品牌特徵以及哈雷市場的成長情形，以推測哈雷市場未來可能的 變化，作為本研究之個案擬定策略的依據。 •產業環境分析是在探討如何應用矩陣分析法，將哈雷修補市場從產 品與供應商、進口商、出口商等供應體系，配合其各自的價值活動 ，作一精細剖析，使本研究個案得窺知產業實際全貌，進而擬定出 精準有效的策略。 •個案分析係運用「策略三構面」的理論架構，搭配〝SWOT〞、「五 力分析」和相關「文獻」，分析研究個案公司其在策略改變前、後 之情形，包括整合供應體系之成功因素為何？成功的供應體系應如 何維持？它帶來何種效益？而又創造了什麼競爭優勢？這些競爭優 勢是否具有持續性？它們可複製？可模仿？為什麼？組織如何調整 ？以何種手段貫徹落實新策略？且在策略執行中如何蓄積核心資源 ？以及績效評估如何與策略目標相結合等分析，同時給予理論或文 獻的對照和印證。

光纖通訊產業將有望成為本世紀新興的高科技產業。其原因在於後PC數位資訊時代下，透過網際網路進行商務活動的數量激增，其頻寬之需求驟增以提供及時語音/數據及影像之服務;再者幾乎所有已開發及開發中的國家都積極投入新的網路建設中，以厚植其資訊國力。這種積極性又在各國開放電信市場一致行動下，令光通訊產業的未來發展倍受矚目，甚至已有人直呼為「光革命」。為了滿足整個新市場、新環境的需求，光通訊材料/原件與設備產品正在全球各國產/學/研通力合作下，被投入大量的研發經費，積極地發展中。另一方面，因網路產業泡沫化與世界經濟景氣衰退的影響，各國財政支出緊縮與投資市場對新科技產業投資的質疑與延滯，對新興科技產業影響甚鉅。進而影響到許多潛力無窮的新興企業資金需求計畫與投資業界對此類產業合理評價便相當重要，尤其值得財務及投資業界財務及投資業界深入探究，亦是本研究主要研究目的。 本研究依Aaker的分析架構，針對此一產業進行外在與內在分析，其外在分析為整個產業的環境分析、產業分析、競爭對手分析與顧客分析。由於光通訊產業涉及光通訊上下游廠商的價值活動，如上游骨幹業者光纖通訊設備商，與中游的光主動元件、光被動元件，及生產相關的光半導體業者，及接近下游用戶端的光服務業，故在這一部分，我們會採用策略矩陣觀點，進行產業的討論。經過本研究分析後發現資源整合策略與即時回應市場的核心技術與核心能力之關鍵性-以垂直分工模式，取代傳統式的垂直整合式水平分工。以網絡關係整合市場、研發、生產資源。 新興科技產業的評價本來就有其困難。因此對新興高科技產業投資前的評價與投資後管理決策，乃吸引了許多財務分析師紛紛尋找合宜的方法進行評價。於此，依本研究對投資人的建議是從現金流量的角度來評斷獲利能力，並考量資金的機會成本。對光通訊產業的建議是投資人的信心與青睞是需長期經營與信任，除公開而透明的財務資訊外，其經營管理與洞悉產業環境之發展趨勢及應變之能力，亦是關鍵之鑰。健全的財務後盾，以財務指標為管理依據。

企業借助專業承銷機構的居間服務，自股權發行市場中取得資金是其持續成長的重要因素之一，居間服務中非單一承銷商所能獨自完成者乃配銷的部分，因此承銷團是西方投資銀行間最常見的組織間合作形式，但是，和許多組織間正式合作關係不同，承銷團的每一次組成都僅是為了去執行單一發行的幾個為數不多的交易。然而，這種生命週期短暫的臨時組織卻有賴於投資銀行間的長期穩定的非正式關係。因此，近年來逐漸有學者以網絡鑲嵌觀點來看西方大型投資銀行在證券承銷活動上的組織連結關係。開發中國家如台灣的資本市場未若西方先進國家成熟與健全，承銷商在組織連結關係之特性上是否亦有其不同之處。本論文以量化和質化的方式，分別從主辦承銷商、發行公司及協辦承銷商的角度出發，嘗試驗證過去西方文獻提出的連結策略之適用性、國內承銷網絡核心成員間連結關係之獨特性以及所引申出承銷商在協辦市場中的主動性與策略意涵。 本論文計分為三個研究，在第一個研究中，本論文以西方在投資銀行上的研究結果觀察國內主辦承銷商與其合作夥伴們的關係連結如何影響其承銷績效，藉以驗證已開發國家實證結果是否得以在開發中國家複製。本論文發現主辦承銷商無論與其合作夥伴(即協辦承銷商)維持強連結或是弱連結關係，均對其主辦承銷績效無顯著影響。顯示西方對於承銷活動中的主辦承銷商與合作夥伴間的組織連結關係策略在國內的情境下並不能複製。 本論文第二個研究於是繼續探索導致研究一的可能原因，亦即主辦承銷商在籌組承銷團的主控地位是否受到承銷網絡核心中其他成員—發行公司和協辦承銷商—的影響。本論文發現國內主辦承銷商在發行公司與承銷團員之間之「關係代理」角色並不若西方大型投資銀行之明顯。國內承銷商藉由其自身集團資源與主辦能力，得以直接與發行公司連結。本論文進一步分析此連結之特性，發現協辦承銷商與發行公司之連結傾向藉由「廣」而達到「多」的目的；亦即，承銷商爭取協辦承銷案件的多並非參與發行公司所發行的大多數案件，而是參與許多發行公司發行的有限案件。 然而，協辦承銷商的「多」與「廣」所形成在產業中的結構位置和弱連結現象的網絡特性終將反映到其承銷績效。因此，本論文繼續在研究三以次級資料驗證網絡特性與承銷績效之關聯性。研究發現，承銷商在網絡中的結構地位與其協辦承銷績效呈現正向關係；同時，承銷商的弱連結關係在上述結構地位與協辦承銷績效間之正向關係上扮演了部分中介角色。 總結來說，本論文對於股權發行市場承銷網絡中未為文獻所提及之發行公司與協辦承銷商二者之間的連結關係提供了實證文獻上的補充以及實務上的建議。與西方文獻比較起來，在開發中國家之發行市場中，決策所需資訊之正式來源較少，必須高度依賴人際互動，各大小協辦承銷商均可能為重要資訊來源，發行公司因此不透過主辦承銷商的關係代理，而必須與眾多之協辦承銷商產生直接連結；而各協辦承銷商亦得以藉由與承銷網絡外的關係、利用自身集團的資源或逐漸培養主辦的能力等爭取較多連結，提高在網絡中的結構地位，進而提高其承銷績效。 / Securities underwriting syndicate is one of the most common forms of ties among the investment banks. Being different from the long-term nature of the formal alliances such as strategic alliances, each syndicate is organized only for a single offering. But its brief lifespan must be sustained by the stable informal relationships among underwriters. The relationship-intensive nature of the investment banking industry has therefore drawn attentions to researches from the viewpoint of social network in recent years. The focus has been the large-scale investment banks acing as lead managers and their tie strategies with syndicate members. Capital markets in emerging markets such as Taiwan are not as sophisticated as those of developed countries. There must exist some uniqueness in the ties among underwriters when forming syndicates. How and why do they differ from the findings of current empirical studies? This study takes views of so-called the core underwriting network –lead underwriters, issuing firms and syndicate underwriters—respectively to examine the effect of the tie strategies proposed by prior literature on lead underwriters’ performances in local market, to explore the uniqueness and the role of syndicate underwriters in syndicate formation, and finally to evaluate the effects of those findings on underwriting performances of syndicate underwriters, which have been considered to be peripheral actors in industry network. We conducted three studies to explore these issues. Using longitudinal industry data, the first study takes the rationale provided by the results from past research to empirically examine the influence of lead underwriters’ tie strength with syndicate partners on their underwriting performances. The study finds that the tie strength neither positively nor negatively associated with lead underwriters’ performances, showing that the tie strategies suggested by the empirical results from the sophisticated capital markets do not apply to the local market. Using a case study approach, the second study continues to explore how syndicate formation in local market differs from that of the western world. The study finds that the mediating role of lead managers in local market appears to be not as significant as that of lead managers in sophisticated markets if we view lead managers as the agents between issuing firms and syndicate underwriters. In most cases, the issuing firms are the decision makers of the syndicates instead of the lead managers. That is, the connections between issuing firms and co-lead underwriters, which have never been found in current literature, do exist in local market. The underwriters speak directly to the issuing firms for the syndicates. And the more resources, capabilities and social capital they have, the more central positions in the industry they occupy and so the more exchange relationships they can access. Furthermore, underwriters tend to connect with as many issuing firms as possible for few of their offerings instead of continuously transacting with a small group of issuing firm partners for most of their offerings. But how the central position and relationship expansion strategy affect their underwriting performances? Following the findings from the second study, the third study develops arguments that underwriters occupy more central positions in the industry network will have better underwriting performances. They also pursue an expansion strategy instead of a strengthening strategy in building up interorganizational linkages. That is, weak ties will mediate the positive effects of centrality of syndicate members on the performances. Using longitudinal industry data, the study empirically tests these hypotheses and the results support our arguments that underwriters’ central positions in the network are –directly or through the mechanism of relationship expansion strategy—positively associated with their performances.

觸控面板產業技術、市場快速發展，新廠商也不斷投入。在這樣的環境下，除了不斷降低成本外，企業該如何進行新產品開發，彈性、快速、有效的回應顧客需求與環境變化以獲取市場地位與競爭力為一值得研究的議題。 本研究以台灣的觸控面板廠商為研究對象，探討組織如何結合「內部」與「外部」資源，亦即如何以適切的組織結構以及網絡關係增強其新產品開發能力。研究結果如下：首先，A公司的新產品開發專案以流程而非部門為導向，產品開發流程上的各個部門都朝著最終目標同心協力的前進。第二，在B2B市場中，外部網絡廠商都有各自的發展方向與策略藍圖，如何適時與適度的結合彼此的目標與資源，使雙方創造雙贏的局面，是取得優勢的關鍵。最後，企業在發展外部網絡關係時，組織需設計相配合的機制，方能充分發揮效果。 / Facing fasting changing technology and market in the touch panel industry, an increasing number of firms still enter this industry. In addition to cost down, how new product development meet customers’ needs in an flexible, quick and efficient way to expand market share and attain competitive advantage is also becoming important issue in current era. This study is to analyze how touch panel firms in Taiwan integrate internal and external resources (i.e. organizational design and network relationship) to enhance the capability of new product development. There are several results in this research. First, the new product development project is process-based instead of function-based, which makes all departments can work with the same goal and cooperate with each other. Second, in the business to business market, firms within external networks have their own strategies and roadmaps. The ability to align the goals and resources with these firms in an effective way to achieve win-win situation is the key to success. Finally, when working with these firms in the external networks, firms need to design appropriate organizational mechanisms to get the best benefit of it.

由於時代環境的變遷，台灣地方公共事務更為多元複雜，以致里長的功能與角色不斷遭受挑戰與衝擊。為尋求村里新定位並探討里長之功能角色，以及其相關網絡關係，本研究將本於以往對村里相關議題研究之基礎上，嘗試以「地方治理」觀點來思考未來里長角色功能及其網絡關係調整之可能途徑，分析里長如何與周遭網絡團體等在民主基礎下再定位，期盼里組織能強化應有功能，里內的多元團體與里長等公私部門協力合作，以評估里長功能與角色重塑的可能性。 本研究主要可從二個面向來說明，一是關於里（長）功能與角色及與相關網絡之理論與實務作深入探討；二是以「地方治理」論有關村里（長）角色功能之研究。除了文獻分析之外，為加強質化與量化的分析，同時採用問卷調查法及深度訪談法，從地方治理的面向（自主性、發展伙伴關係、基層民主、資源整合、溝通協調）設計問卷，並對中和市部份里與相關網絡關係作深度訪談。 本研究樣本發現，里長角色定位模糊，介於民選行政首長、民意代表與一般公務員之間，里長角色政治性功能大於他的行政性功能；里長與里幹事關係以維持現狀為宜，里民對里或社區的認同度是疏離的，公民參與的推動還有很大的努力空間；村里與社區、公寓大廈管委會互動並不密切；市公所應定期檢討各里及各社區間的資源分配情形，扮演社區資源整合者的角色；村里辦公處應加強與社區團體的資訊化發展。至於地方治理的困境，則包括既有制度的抗拒、政府相關決策者的考量、缺乏實質的公民參與及伙伴關係建立的矛盾。 最後針對里長角色與地方治理提出幾項建議：一、在地方基層組織變革無完整配套措施前，村里制度應該繼續維持。並尋求里長定位的明確化，且釐清與社區發展協會的關係，避免不當競爭；二、村里管轄範圍可以將管轄幅度較小、人口較少者予以合併，擴大其行政區域，增進資源的整合與利用。建議將「地方制度法」第21條擴增為跨域合作專章，增列地方得自行進行跨域合作，不必再經由其上級機關統籌指揮相關自治團體共同辦理；三、提升公民對於地方事務的關心與認識，成熟的公民意識是地方治理的基礎，應使基層自治組織或團體多元化，允許個人參與管道的多元化，充分利用e化設備，達成基層民主；四、地方公共事務的推動，應讓企業適當地參與，特別是讓全國性企業在地方公共事務上，扮演一定角色，以開拓地方自有財源。五、提升地方治理的策略，包括須區分夥伴關係的優先頂序、應有明確的策略與目標、應有前瞻與挑戰性的思維、應符合環境變遷並有彈性、地方團體應與政府協調一致。

創業加速器，作為一種新形態的創新育成組織單位，其宗旨在於為早期處於初創階段的團隊提供輔導並協助其發展。 本研究將創業加速器所提供的服務流程分成了兩個主要階段進行研究，涵蓋了從團隊篩選到最後的投後管理總共四個步驟。本研究採用個案深度訪談的方式來蒐集主要資料，並通過三角驗證進行比對，訪談了目前市場上三家代表性的創業加速器以及兩家相關初創團隊成員。 主要研究發現與結論如下： 1. 新型創業加速器在篩選環節，對於創業團隊中的核心成員的創業動機與決心會更加看重。 2. 台灣新型創業加速器所提供的加值服務，主要以非物質性的服務形態（業師經驗、課程培訓以及專業服務等）表現出來。 3. 創業加速器提供的Demo Day是相較於傳統育成中心最不一樣的地方，這種集中在一天，公開發表，聚集眾多業者的模式，也成為了與投資者媒合的重要機會。 4. 創業加速器所建構的網絡關係的價值在於幫助投資者降低投資風險，提高投資的成功率。 / Startup Accelerator, as a new form of incubation organization, is committed to serve for early stage team and help them grow up rapidly. The research is based on two main aspects of the incubation service covering the whole process from filtering teams to the post-demo day management respectively. The depth interview has been regarded as the research methodology of the thesis, including three representative startup accelerators and two teams incubated in these acclerators. The conlusion has been drawn up as below: 1. The priority of screening out of portfolio is the motivation and determination of co-founders. 2. The added-value service are mainly provided in the form of intangible assets such as mentoring, course training and professional knowledge support. 3. The Demo Day event held by startup accelerators which differentiate themselves from traditional incubation centers is a match-making platform for investors and entrepreneurs with open presentation to the public in one or two days. 4. The value of network relationship is to reduce investment risks.

本研究旨在探討網路信任問題，先從網路人類學研究方法開始，找出網路言論可信度的前置變數。根據質性研究結果，發現網站特質、發言人特質、言論內容為可能影響網路言論可信度之變數。並依據此結果進行初步的量化問卷調查，在380份有效樣本中找出明確的影響因素，再同時進行兩個實驗研究，以確認各主要變數間的關係。 研究發現，言論內容提供正面資訊或負面資訊、以及言論內容與發言網友之間熟識程度的交互作用將影響消費者對網路言論的信任程度；而產品特質之差異會干擾上述變數對網路言論信任的影響程度。 / In this research, we try to explore the determinants of online information trust and the relationships between information trust and product attitude. In Study 1, we explored the online information trust by a qualitative research method, Netnography, to understand and shape the basic rationale of the determinants of online information trust. Then we employed an empirical survey on consumers to examine the proposed determinants of online information trust. We ranked the relative trust levels of the determinants, and explored the moderating differences existing between experience goods and credence goods. In the last study, two experiments using 2 (message statements: positive vs. negative) × 2 (perceived social relationships: strong vs. weak) between group factorial design were conducted to examine the causal relations among determinants, online information trust, attitude, and purchase intention. The moderating effects of product categories were examined, too.

過去紡織產業為台灣的主力產業，由於本國廠商掌握純熟的製造技術與低廉的勞力成本，促使產品達到高品質、低成本之優勢。然而，產業環境逐漸全球化，導致台灣廠商面臨中國大陸及東南亞地區勞力成本低之威脅，而喪失成本優勢，因而促使些許廠商採取海外設立製造據點策略，以因應客戶低成本的需求。但此海外擴張策略需要組織投入大量資金於建置廠房，除了提高組織之營運風險外，此策略並無法有效維持及強化自身與客戶的長遠關係，此外，台灣紡織廠商應運用研發技術之優勢，提供差異化產品以創造更高利潤。而當紡織廠商欲達到此目標且藉此拓展海外潛在客戶合作關係時，唯有利用海外業務據點之成立，才能降低營運風險，且貼近客戶端以了解需求，並提升雙方合作關係之緊密度。 本研究將採取質化個案研究方法，深度訪談台灣紡織產業內的標竿企業─A公司，且輔以蒐集隸屬於同集團下─B公司之次級資料，並加以運用Dunning(1980)之折衷理論，探討個案公司如何運用自擁優勢、區位優勢及內部化優勢，及組織與內外部重要利害關係人之網絡關係，以提高組織設立海外業務據點之成功機會，此外，本研究也蒐集大量之次級資料，分析組織分別設立海外業務據點及製造據點所需具備OLI理論各層面優勢之差異性。 研究結論顯示，於OLI架構下，文化距離差異度愈低之自擁優勢、廠商專屬程度愈高之資產；產業聚合密度較高與人力專屬性較高之區位優勢；母公司掌控程度越高之內部化優勢皆正向影響組織設立海外業務據點；而於內外部網絡關係層面，廠商與相關企業間業務人員銷售能力共用程度高之網絡關係、廠商間相互依存度高之外部網絡關係及地主國政府所提供的資源豐富性越高之外部網絡關係，皆能對於廠商設立海外業務據點形成助益。 / In the past, the textile industry was prosperous in Taiwan because of professional techniques and low labor costs. However, these advantages disappear gradually because of the economic growth of developing countries such as China and Vietnam. Therefore, the managers in textile enterprises in Taiwan have to develop some strategies to overcome the challenges. Most of these companies strengthen their R&D skills to make differentiated products and then gain more profits. At the same time, they will reduce the operational risk and build the strong customer relationships by establishing the overseas sale and marketing sites. The study uses qualitative research method to interview the vice president and the assistant manager in the case company. Furthermore, the research applies the “Eclectic Paradigm”, which was published by Dunning in 1980, to discuss how the case company used the ownership advantages, location advantages, internalization advantages and the network relationships to increase the possibility of expanding the business overseas by establishing the sites. Moreover, the research also compares the differences between the production sites and sales and marketing sites. To sum up, there are some findings in the research. When the ownership advantages with low cultural difference and high specific assets, the location advantages with high cluster density of the industry and high specific labor assets, the internalization advantages with high control by the headquarter will encourage the company to set the sales and marketing sites overseas. On the other hand, the internal social networks about the sale resources between the organization and affiliated companies, the external social networks with high dependency from the customers and the supporting from the host government will encourage the company to implement the global expansion strategy.

隨著台灣產業投入於技術的研發資源增加，近幾年台灣於美國專利商標局（USPTO）獲得之專利數也呈正比例上升；然而投入研發資源之「量」的增加以及獲得的專利數上升，並不代表研發成果「質」的等比例提升。這一點可從台灣企業及政府研發單位所獲得的專利，其國際專利引證率遠低於平均值，可見一般。 究其原因，一部分的問題在於台灣的企業（及政府研發單位）於最開始各相關資訊的搜集上不夠完全以及沒有一套良好的開發評估程序供其依循，這使得研發方向及標的的確立上有所偏差，而導致研發結果與商業需求有落差。 基於上述背景及動機之下，本研究的重點在於確立一套資訊收集及分析評估流程，以幫助台灣的企業（及政府研發單位）有效降低研發成本、提升研發方向的正確性，更進一步做為其決定研發策略的參考依據。 本研究之目的，即在於以產業分析、技術分析、專利地圖分析三個具邏輯順序性的外部分析為主軸，並結合組織本身核心技術、網絡關係等與組織相關之分析，來對組織的未來研發標的作一評估及策略建議。 本研究最後得到了以下的發現： 1. 市場□技術□專利之研發評估程序具有分析邏輯性。 2. 「市場需求研究」所找到的產品「需求功效」，可推導出達成功效可能的技術，並可藉此確立出專利分析時需要的「技術項目」。 3. 「市場需求」研究所找到的產品「需求功效」，可推導出達成「功效」所需要的「技術項目」，再以此去進行專利地圖的「技術/功效」二維關聯矩陣分析時，技術軸面項目與功效軸面項目兩者因具有因果性，故其相交關聯性極易判斷，也很容易明確定義出哪一個技術/功效相交關聯洞是有意義的、是可實際進行研發的。 4. 以產業市場□技術□專利三程序所完成的的「技術/功效」二維關聯矩陣圖，雖可容易的定義出哪一個技術/功效相交關聯洞是有意義的、是可實際進行研發的，但「哪一個可實際進行研發的技術/功效相交關聯洞具有較高關鍵性、重要性及有較高開發價值？」仍需藉由對技術及產業價值鍊熟悉的專家意見才可做出判斷。 5. 此方式組成的技術/功效二維關聯矩陣不但可看到目前已知的技術/功效相關聯部份（如本研究中的主要關鍵技術與主要關鍵功效相交處）專利佈局狀況，也可看出在未來的技術/功效相聯部份（如本研究中的主要輔助關鍵技術與輔助關鍵功效相交處）專利可能發展方向。 6. 產業市場分析、技術分析、專利地圖分析等三個組織外部分析須再配合組織原有的核心技術與網絡關係的評估，才可正確制定出組織未來研發的路徑及作為。 / Along with the enterprise and government investment increasing to the technical research ＆ development（R＆D） resources, Taiwan obtains the US patent number also to present the proportional rise in recent years; however, the investment of research ＆ development resources and the granted patent number are not proportional to the quality of research ＆ development achievement. This can be proved by the lower patent citation rate of Taiwan enterprises and the government research ＆ development institutes than the international mean value. Investigates its reasons, part of questions is that most of the enterprises (and government research ＆ development institutes) do not collect enough market information and do not have a set of good research ＆ development assessment procedure while the beginning of R＆D project in Taiwan. This causes that the research and development direction and target has a deviation, and causes that the research and development result and the commercial demand have the dropping variance. Based on the above background and the motive, this research key point lies in establish a flow of information collections and the analysis appraisal. It also helps Taiwan’s enterprises and government’s R＆D institutes effectively reduce the research and development cost, and promote research and development direction accuracy, further help for making the decision of research and development strategies. The goal of this research, namely lies in take the industrial analysis, the technical forecast, the patent map study three logic order exterior analysis as a main axle, and combine itself core technology and the network relations of organization to suggest organization's future target of research ＆ development. By this research, we discover 1. The R＆D appraisals procedure of market-technology-patent has analysis logic. 2. The marketing research finds the demands of consumers, and the demands of consumers may infer to the functions of products, and the functions of products may infer to the possible technology sources. 3. The possible technology sources may form the technical items of patent analysis matrix, and the functions of products may form the functional items of patent analysis matrix. 4. The two-dimensional technical/functional patent matrix completed by the market-technology-patent three procedures can easily define which technical/functional intersectional connection hole can be affiliated; however, to judge which technical/functional intersectional connection hole is more important still needs the advice of experts familiar to the technology and the industrial value chain. 5. The three organization exterior analyses of market analysis, technical analysis and patent map study have to coordinate the organization original core technology and the network relations appraisal.

台灣表演藝術產業正受政府重視，但因國內市場小，各團體仍須開拓國際市場；相較樂團和舞團，劇團之附加價值率較高且國內目前極少相關之國際化研究，故本研究欲探討劇團首次進入國際市場的原因及過程、對其國際化有正面影響之因素，以及國際化歷程中面臨的困難和解決辦法。依據文建會資料並拜訪我國劇場產業之父吳靜吉博士後，選擇當代傳奇劇場和優表演藝術劇團進行個案研究之深度訪談，建立六大命題，發現管理高層若具國際經驗或英語溝通能力、不同市場的經驗性知識、政府補助，皆對劇團之國際化有正面影響，另外劇團的社會資本和網絡關係對於其快速初始國際化到心理距離較遠之市場具正面影響、劇團的網絡與人際關係對其初始國際化亦有正面影響。 / The performance arts industry has been gradually emphasized by the government of Taiwan since 2004. However, faced with extremely limited domestic market, performance arts groups should transcend home context to explore more opportunities. Compared with music and dance performance groups in the industry, theater groups are with higher value-added rate while having received less attention and research in the field of internationalization. Therefore, this study explores how they do the first foreign market entry, what drivers facilitate their internationalization process, and how they overcome obstacles. According to information from Professor Jing-Jyi Wu and the Council for Cultural Affairs, Contemporary Legend Theatre and Utheatre are chosen to be subjects of in-depth interview. Six propositions are then developed after interviews and data analysis. The findings indicate that drivers facilitating internationalization of theater groups include managers’ international experience and communication skills in English, experiential knowledge, and government subsidies. Business network and social capital favor their quick first entry into markets further away in psychic distance. Moreover, contacts and networks also have a positive influence on theater groups’ initializing internationalization.