Yes / Much of the existing scholarly debate on sharing economy to date has focused on the use of technology in developed countries. However, the recent upsurge of mobile technology adoption in developing countries has provided suitable breeding ground for sharing economy. The lack of native theories in tourism and hospitality sector with scare utilization of unified theory of acceptance and use of technology (UTAUT) provide necessity for this research. This study adapted meta-UTAUT model as theoretical lens and extended the model with hedonic motivation, trust, and self-efficacy. Based on data from 301 potential Indian consumers, the results underscored the central role of attitude that significantly mediated the effects of effort expectancy, social influence, and facilitating conditions on consumer intention to use Airbnb. Meanwhile, performance expectancy emerged as significant direct determinant of intention alongside attitude, trust, and self-efficacy. The proposed model explained as much as 65% variance on Indian consumer’s intention to use Airbnb.

This dissertation innovatively extends the hedonic value model by crafting a comprehensive and novel econometric framework to analyze the mediating role of financial performance in the valuation of vacation rental properties. The study not only conducts an empirical analysis of the fundamental hedonic determinants of vacation rentals’ performance and value but also examines the influence of vacation rental performance on their valuation by leveraging the capitalization rate theory, a prevalent metric for evaluating commercial real estate value, to ascertain its applicability in forecasting the worth of vacation rentals. The core contribution of this study is the discovery of how short-term rentals are assessed in Central Florida, the key factors contributing to their performance and value, and whether the current valuation methods are suited to the current market needs. The methodology is grounded in robust panel data analysis, encompassing annual performance metrics from the Central Florida market between 2014 and 2023. This approach integrates short-term rentals' extended property-level information and monthly performance databases from AirDNA with the comprehensive real estate database offered by Stellar-MLS, which includes property listing history, market sales, and property details available exclusively to licensed realtors in Central Florida. To integrate these two datasets, a location-based tool was developed using Python and Google API resources to match property addresses and calculate the total distance and driving time to main attractions in the area. Results confirmed the influence of performance on vacation rental valuation and the mediation effect of performance on the relationship between property attributes and value. The findings revealed that the valuation of vacation rentals in Central Florida is better suited to commercial-oriented real estate assessments rather than traditional residential appraisals. These transformative insights provide a robust econometric tool for better predicting the value and performance of vacation rentals, benefiting a range of stakeholders, including vacation rental owners, investors, and policymakers.

Det blir idag allt vanligare att hyra logi via alternativa logidistributörer däribland Airbnb. Airbnb är ett webbcommunity som distribuerar boende för resenärer genom att på sin hemsida låta privatpersoner hyra ut sina egna bostäder. Syftet med denna studie är att kartlägga de faktorer som motiverar resenärer att välja logi genom Airbnb och vi ämnar i denna studie ta reda på detta genom att genomföra ett antal kvalitativa intervjuer. Intervjuerna fokuserar på respondenternas egna upplevelser som sedan analyseras. Intim turism, mänsklig motivation och P2P-resande är några av de teorier som uppsatsen berör. Genom analysen av det empiriska materialet har ett antal motivationsfaktorer identifierats som förklarar varför resenärer har valt att hyra logi via Airbnb framför andra logialternativ. Den primära motivationsfaktorn identifieras som den kulturella, då respondenterna upplever att de genom Airbnb får möjligheten att uppleva nya kulturer samt införskaffa sig ny kulturell kunskap. Sociala faktorer som exempelvis recensioner och betygssystem samt ekonomiska faktorer som pris spelar även in i valet av logidistributör. / It is today more common to rent accommodation through alternative accomodation distributors such as Airbnb. Airbnb is an online community that distributes accommodation for travelers through their website allowing individuals to rent their own housing. The purpose of this paper is to identify the factors that motivate travelers to choose accommodations through Airbnb, by conducting a number of qualitative interviews. The interviews focuses on the respondents' own stories which are being analyzed. Intimate tourism, human motivation and P2P traveling are some of the theories that are used in this paper. In the analysis of the empirical material, a number of motivational factors are identified that explain why travelers have chosen to rent accommodation through Airbnb over other lodging options. The primary motivation factor is identified as cultural, as the respondents feel that they through Airbnb get the opportunity to experience new cultures and acquiring new cultural knowledge. Social factors such as reviews and grading systems, as well as economic factors such as price also plays into the choice of accommodation distributor.

Delningsekonomi är ett fenomen som vuxit och tagit allt större plats inom turismindustrin genom exempelvis företag som Airbnb. Denna nya ekonomi opererar utanför den traditionella marknaden och kan därför inte anses bidra till samhället på samma sätt som företag inom den traditionella marknaden gör, samtidigt som företag som exempelvis Airbnb konkurrerar med bland annat vandrarhem, campingar och en del hotell. Det innebär att det gör det svårt för företag och organisationer inom turismindustrin att veta hur de ska förhålla sig till fenomenet och se till vilka effekter som det lämnat efter sig. Studien har därför fokuserat på att belysa Airbnb inom en destination och se vilken funktion det har för Karlstads turismutveckling. Detta realiserades genom att kasta ljus på Airbnbs värdar för att förstå vilken syn de hade på Airbnb, deras gäster samt destinationen Karlstad och på så sätt förstå vilken roll de hade inom destinationen. I relation till värdarna placerade vi även Karlstads turismorganisationer i fokus för att se vilken kunskap och attityd som fanns om delningsekonomi, digitalisering och Airbnb. De teman som vi valt att framhäva och som också genomsyrar hela arbetet är (I) Delningsekonomi, (II) Destinationsutveckling samt (III) Airbnb och värdarna. Dessa teman är återkommande från bakgrund till slutsats för att utifrån olika perspektiv belysa dessa fenomen i relation till studien. Studiens tillvägagångssätt baserades därför på intervjuer med representanter från Visit Värmland, turismverksamheten i Karlstad kommun och fem Airbnbvärdar i Karlstad. För att belysa relationen mellan dessa aktörer användes en socialkonstruktivistisk positionering som utgångspunkt. Genom denna positionering möjliggjordes nya kunskaper om aktörernas förhållande och potentiella utbyten som kan antas vara fördelaktiga utifrån ett samhällsperspektiv. / The sharing economy is a phenomenon that has grown and increased in the tourism industry, for example by companies like Airbnb. This new economy operates outside the traditional market and can therefore not be considered as contributing to the society in the same way that companies in the traditional market does. Although Airbnb are competing with hostels, campsites and hotels that are in the traditional market. This means that it makes it difficult for companies and organizations in the tourism industry to know how to relate to the phenomenon and to see what kinds of effects it has left behind. The study has therefore focused on highlighting Airbnb within a special destination and to find what kinds of functions it has for Karlstads tourism development. Furthermore, this was performed by highlighting Airbnb's hosts to understand what kind of view they have on Airbnb, their guests, Karlstad and thus understand what kind of role they have towards the destination. In relation to the hosts, we placed the Karlstads Tourism Organizations in focus to establish what kind of knowledge and attitude that does exist today relating to the sharing economics, digitization and Airbnb. The themes chosen to be highlighted and which also permeate the entire study are (I) Sharing Economics, (II) Destination Development, and (III) Airbnb and the hosts. These themes are permeate from the background to the conclusion to illustrate these phenomenon from a different perspective in relation to our study. The study’s approach was therefore based on interviews with representatives from Visit Värmland, the tourism organization in Karlstad and five Airbnb hosts in Karlstad. To illustrate the relationship between these actors, a social constructivist positioning was used as a starting point. This positioning enabled new knowledge of the actors relationships and potential exchanges that could be considered beneficial from a societal perspective

The Sharing Economy (SE) and its platforms has been on the uprise since the 2008’s Great Recession. Although previous researchers have found that culture influences consumers' willingness to adapt new innovations and technologies, very few studies on SE and collaborative consumption focus on how cultural values can play a role. Additionally, most studies on SE do not include Asian countries, event hough they contributed to 57% of the global GDP growth between the years 2015 and 2021. Thailand has one of the highest GDP in Southeast Asia, where the tourism sector comprises a large portion. In 2022, Thailand was Airbnb’s most visited country in the region, yet no study has been conducted on how the country’s cultural values influence SE participation and the potential expansion of Airbnb. As domestic tourism in the country is also big, Thai nationals’ answers from the 7th wave of World Value Survey, were used to establish where the country is situated on Hofstede’s scales. Thailand was deemed to be closer to having a Large Power Distance, High Uncertainty Avoidance, Collectivism, Femininity, Short-term Orientation, and Restraint. After the cultural values had been established, a systematic literature review was performed to identify previous studies done on how cultural values, as defined by Hofstede’s model, influence SE participation and adaptation. The results from the sestudies were then applied to Thailand, to establish how Thailand’s cultural values would influence Airbnb’s expansion in the country. Thailand’s Collectivism and Femininity were found to be to Airbnb’s benefit. However, the Large Power Distance, High Uncertainty Avoidance, and Restraint, were to Airbnb’s disadvantage. For the dimension Long-term vs Short-term Orientation, it was difficult to draw any clear conclusions as the studies did not agree on its influence. / Sharing Economy (SE), eller delningsekonomi, och dess plattformar har sitt ursprung i börskraschen 2008. Även om tidigare studier pekat på att en individs kultur påverkar dennes tendens att anamma nya innovationer och teknologier, har väldigt få studier gällande SE och dess koppling till kulturella värden gjorts. Vidare har få studier utförts inom länder i Asien, även om dessa länder bidrog med 57% av den globala BNP tillväxten mellan åren 2015 och 2021. Thailand är ett av de länder med högst BNP i Sydostasien, där turismsektorn utgör en stor del av detta. År 2022 var Thailand Airbnb’s mest besökta land i regionen, trots detta har ingen studie gjorts på hur landets kulturella värden påverkar SE deltagande och Airbnbs potentiella expansion i landet.   Eftersom den nationella turismen inom landet också är stor, användes thailändares svar från 7e vågen för World Value Survey för att etablera vart landet befinner sig på Hofstedes skalor. Baserat på detta så anses Thailand vara närmare till att ha Large Power Distance, High Uncertainty Avoidance, Collectivism, Femininity, Short-term Orientation, och Restraint. Efter att landets kulturella värden hade etablerats, genomfördes en systematisk litteraturstudie för att identifiera tidigare studier som genomförts på hur kulturella värden, enligt Hofstedes modell, påverkar SE deltagande. Resultaten från dessa studier applicerades sedan på Thailand, för att etablera hur Thailands kulturella värden påverkar Airbnbs expansion i landet.   Thailands Collectivism och Femininity är till Airbnbs fördel, medan dess Large Power Distance, High Uncertainty Avoidance, och Restraint är till Airbnbs nackdel. För den kulturella dimensionen Long-term vs Short-term Orientation, var det svårt att dra några tydliga slutsatser då de identifierade studierna inte höll med varandra om dess påverkan.

近年來，由於行動科技的盛行以及共享經濟的浪潮之下，有越來越多企業改變了以往的商業模式，從傳統的加工製造，轉向媒合產業中的供給和需求，銷售有形的產品和硬體設備不再是其主要的獲利來源，共享型的平台企業開始大量在市場中出現，企業開始透過提供媒合供需的服務，轉型成為共享型的平台企業。 雖然共享型的平台企業開始大量在市場中出現，但真正能夠成功並且持續成長的卻少之又少，因此，本研究以目前全球最大的出租私人房屋平台Airbnb，以及中國相應失敗案例愛日租等兩家具有經營與流量規模的共享型平台企業做為研究個案，以策略行銷4C架構來分析，在其創業初期雙邊市場群體所面對的交易成本，並探討兩家個案在經營上採用的相異行銷策略產生的4C正向循環以及負向循環。 最後，本研究給予即將發展共享型平台企業之新創事業及中小型企業未來策略發展方向，在發展初期，平台企業若仿效愛日租個案在極短期內透入大量資金完全複製其他成功個案的商業模式是存在失敗風險的，應該效仿Airbnb長期動態的分階段、分項解決行銷交換成本，建立一個正向的4C循環，將雙邊市場群體皆突破用戶臨界數量，以觸發網路效應，以幫助其在有限的資源之中達到有效快速的成長。 / Recently, due to the advanced internet technology and the trend of sharing economy, more and more company has changed their usual business model, from the traditional manufacturing to the service of gathering demands and supplies. Selling the tangible products and equipment is no longer the main source of profit. More and more sharing platform companies have appeared in the market and the business has transformed its business model by degrees. Although there are more and more sharing platform companies emerge in the market, very few company can maintain the growth. This study takes the largest global house-renting platform, Airbnb, and the corresponding platform, Airizu, for comparison. And use the 4C framework to identify the transaction costs that the sharing platform companies and the bilateral party faced and further discover the different strategies used by the two cases. Finally, this study provides the sharing platform companies some recommending strategy of future development. For those startups in the very beginning stage, if the platform companies go for the strategy that Airizu took, by throwing in capitals to copy the entire business model from others, it will undertake huge financial risks, and on the other hand, if the platform companies go for the strategy that Airbnb took, by solving the transaction costs step by step in the long term, it will have better chance to get a 4C positive cycle. To not only raise the number of users from the bilateral parties to reach the network effect, but also help the company to achieve great success within limited resources.

The purpose of the study was to study trust between Airbnb hosts and users. The complexity of the sharing economy lies in the fact that it lacks formal contracts and laws that support the private individuals included in an agreement. This type of economy is not in complete absence of laws. But laws that usually apply outside the sharing economy are not supported in this type of organizational form. Then the problem arises, when trust must be created between each other, since there are no laws to lean on disputes, fraud etc. not only that the sharing economy is characterized by uncertainty, the booking takes place digitally, which contributes with even greater uncertainty. The actors are forced to find ways to create security in the form of trust. The authors of the study have therefore investigated how Airbnbs' hosts and users create trust between each other. The study was based on a qualitative research method in the form of twelve semi-structured telephone interviews. The study's theoretical frame of reference consisted of previous research on the sharing economy, trust in the sharing economy and peer-to-peer asset sharing. The result was that respondents using the feedback system consisting of reviews and reviews and the person's profile create an idea of ​​the person and then get their own impression when they have a conversation with the person. Communication, feedback system and profile are thus the three ways that give an impression that further shapes and creates trust between users and hosts on Airbnb.

The phenomenon of renting out your own home is a trend that has been spread worldwide. From a spatial behavior, human territory has opened in society by making the power over its geographical area accessible to people which the landlord does not need to have any relation to. A business site, based on the sharing economy, which has gained ground today, is Airbnb. This study aims to map out experiences and opinions of the sharing economy and Airbnb from two perspectives, central social actors and the population. A mix of qualitative and quantitative research is made. The study shows that there are differences in experiences and opinions, which have consequences for the population, such as precarious regulations and income declaration. Our research also shows that there is a change in social behavior through the sharing economy, which at best can become a creative development for the population who want to be part of the sharing economy. / Fenomenet att hyra ut sitt eget hem till andra är en trend som gjort succé världen över. Ur ett rumsligt beteende öppnas människans territorialitet upp i samhället genom att makten över sitt geografiska område tillgängliggörs för personer som uthyraren inte behöver ha någon relation till sedan tidigare. En affärsidé, med utgångspunkt ur delningsekonomi, som fått fäste i dagens samhälle är Airbnb. Denna studie syftar till att kartlägga erfarenheter och åsikter av delningsekonomi och Airbnb utifrån den två perspektiven samhällsaktörer och befolkningen. En blandning av kvalitativ och kvantitativ forskning görs. Studien visar att det finns skillnader i erfarenheter och åsikter som har konsekvenser för befolkningen, exempelvis osäkra förordningar och inkomstdeklaration. Vår forskning visar på att det finns en förändring av socialt beteende genom delningsekonomin, som i bästa fall kan bli en kreativ utveckling för befolkningen som vill vara en del av delningsekonomin.

The sharing economy is the private redistribution of goods via peer-to-peer sharing. Since internet use has saturated the U.S., the sharing economy has become widely internet-based. Airbnb, a website and app that facilitates the short-term rental of space to stay in another person’s home, has become a major component of the sharing economy. This study includes an empirical analysis of the hotel occupancy rates in two major markets, San Francisco and Chicago, and how they have or have not changed, from the 2008 launch of Airbnb through the end of 2014. The study hypothesizes that Airbnb has had a statistically significant negative impact on the hotel occupancy rate. The results serve as empirical evidence that Airbnb’s introduction has had an insignificant impact on San Francisco hotel occupancy rates, but may have had a marginally significant negative impact on Chicago hotel occupancy rates. Major reasons why most travelers have not substituted Airbnb for hotel accommodations include the fact that nearly half of those traveling in the United States are traveling for work, Airbnb’s lack of amenities that many business travelers demand, and the absence of an Airbnb loyalty program that is similar to what many hotels have.

New innovation often forces The rise of the sharing economy has created a host of regulatory challenges for both agencies and legislators. Specifically, the ride-sharing and short-term rental industries have faced significant challenges from incumbent industries, lawmakers, and the public. Evaluating the respective policy development of these industries and the strategies of the industry leaders provide a useful lens of analysis.