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The Strategic Analysis of the Tourism Industry Development for Tourists from Mainland Area-the Practice of Tourism in the Southern Taiwan as An ExampleChung, Shao-ho 27 July 2005 (has links)
Abstract
BA CHAN LI LU YUN HE YUE ¡]Like cloud-veiled moon the thousand-mile land disappears . From the tune of Yue Fei¡¦s ¡§The River All Red¡¨.¡^, a TV program that cooperated with the government¡¦s 1987 open policy ( Taiwan residents can visit their relatives on the mainland ) in the early days , reinforced the Taiwan People¡¦s desire for the historically blood-related Mainland China, and even accidentally attracted a huge amount of Taiwanese venture capital to help create a magnet for China¡¦s Tourism. Frankly, Taiwanese traveling groups made a praiseworthy achievement for the development and advancement of China¡¦s livelihood nowadays; that proves the importance of tourism industry in one country¡¦s the economic development.
Even though the government finally adopted a loose policy that people of Mainland Area could make a detour to Taiwan, our economy is in great recession at the same time. However, the tiny income of tourism and the very few number of traveling groups are just like a flat ball. Nowadays, Taiwan¡¦s livelihood is highly in need of RenMinBi. People of Mainland Area¡¦s craze and familiarity for Taiwan is no less than of which the Taiwanese for the ¡§BA CHAN LI LU YUN HE YUE¡¨. If the tourism industry of Southern Taiwan, suffered the most from the decreasing economy, could rely on visitors from Mainland Area, Taiwan¡¦s economy could revive again.
This research is applied through a series of academic studies, in-depth interviews and strategic analysis .First of all , over a long period of time serving in the central institution of public opinions, I am exposed to all kinds of public affairs and pleas. Therefore, the part of in-depth interviews is accumulated by my personal experiences throughout years. Secondly, the occasions of interviews vary from personal pleas, group pleas to public hearings. Finally, the above records are restricted within my personal notes, and therefore it¡¦s a great regret that I can not list all the relative records.
As for the strategic analysis, the government reform in the recent years is influenced by the enterprise¡¦s efficiency, and amongst all, the enterprise¡¦s strategic analysis is also entrusted by the analysis of public policy. The strategic analysis applied in this research includes basic legal institutions, SWOT and Michael Porter¡¦s five forces. Because the development of strategy should be provide with some fixed level of resources, in this research I systematically classify Taiwan¡¦s software and hardware¡¦s terms to accommodate visitors from Mainland and foreign countries.
As the discovery of this research, Taiwan will face these three challenges from visitors of Mainland Area whom would become the largest proportion of tourists : first of all , the policy and the vision is not clear enough so that the partnership between the government and the private industry is unable to attract tourists together; secondly, the laws can¡¦t match the practice which leads to the incorporation in this partnership; finally, the marketing can¡¦t entirely integrated with the management which result in the waste of resources.
Synthesized the opinions of interviews, facing with all the Asian countries target tourists from Mainland China, our whole country should make concrete efforts to build up the matters concerned about the new tourism industry. The policy needs new goal and new though and demands immediate attention. In the related strategies, ¡§MICE¡¨ is affirmed by realizing the concept of ¡§SMILE¡¨.
¡§MICE¡¨ is composed by the four initials of ¢Ûeeting, Incentives, Conference and Exhibition. According to the denotation is the abbreviation of business conferences and exhibitions. Namely, if the government and the private industry can make use of all kinds of local or cultural distinguishing features and hold international and dynamic conferences and exhibitions. Besides promoting the revival of business affairs, the tourism revenues will be increased by intellectually customized traveling services.
The impressive ¡§SMILE¡¨ is the five initials of Service, Market, Inno-value, Life and Employment , passed in the Executive Yuan Council of ¡§Guilding Principles of Service Industry ¡¨.
According to the above statements, I suggest we should use ¡§MAI SHI WEI XIAO¡¨ to replace ¡§MICE¡¨ and ¡§SMILE¡¨ as a embedded Taiwanese local expression and succinct marketing objective , and to represent the smile¡¦s renaissance of seller¡¦s market.
In conclusion, in the era of consumers¡¦ awareness awaking, a country or a city which is lack of natural resorts should employ the trend of ¡§Global Business Era¡¨ to hold all kinds of international conferences and exhibitions which bring the benefit of economic scale based on its advantages creating a niche market, and match up ¡§Differentiated Marketing Strategy¡¨ and ¡§Value-adding Marketing¡¨ to generate the maximum profit.
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Emergence Of Art Galleries In Ankara A Case Study Of Three Pionerring Galleries In The 1950sOnsal, Basak 01 December 2006 (has links) (PDF)
This thesis attempts to analyze the emergence of private art galleries in Turkey by
focusing on specifically the three art galleries, namely Gallery Milar, Helikon Society&rsquo / s
Gallery, and Society of Artlovers&rsquo / Gallery that were opened in Ankara during 1950s. To this
aim, both the artistic movements and governmental policies regarding the artistic field are
mentioned from a historical point of view. Interviews, analysis of relevant literature,
examining periodical magazines, and daily newspapers constitute the main sources of data
collecting. In conclusion, in the light of our findings it is decided that the formation of art
market and emergence of art galleries in Turkey have quite different characteristics from the
western example as a result of its own social, cultural and economic dynamics in the historical
frame.
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A Case In French Colonial Politics Of Architecture And Urbanism: Antioch And Alexandretta During The MandateAcikgoz, Umit Firat 01 September 2008 (has links) (PDF)
The aim of this study is to investigate characteristics of urban transformation in Antioch and Alexandretta during the French Mandate, 1920-1938. Contending that a purely formal analysis would fail to grasp complex politics of architecture and urbanism promoted by the French administration, this thesis seeks to explore the urban transformation of these cities in its political and representational context. In analyzing the French perception of the urban space especially in Antioch, this thesis devotes an extensive attention to the nineteenth century travelers who visited Antioch, by emphasizing the ways in which they described the urban make-up of the city. Moreover, it situates the case of Antioch and Alexandretta within the broader framework of French colonial architecture and urbanism by occassionally referring to French North Africa on the one hand, and other cities of the French Mandate in Syria and Lebanon on the other hand. Along with an analysis of the changing built environment in Antioch and Alexandretta, other visual and representational strategies such as the colonial exhibition, archeological works, scholarly endeavors, and tourism are discussed. It is the major premise of this thesis that a comprehensive portrayal of the architectural and urban transformation of these cities might be attained only through the inclusion of different forms of political and visual representation.
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Ausstellung „Aufbrüche – Buchkunst zwischen Pergament und Plexiglas“Schumann, Sabine 02 June 2008 (has links) (PDF)
Vom 26. Februar bis 23. April 2008 war im TIETZ die Ausstellung „Aufbrüche – Buchkunst zwischen Pergament und Plexiglas“ zu sehen. Neben wertvollen mittelalterlichen Handschriften und Inkunabeln aus dem Bestand der Stadtbibliothek Chemnitz präsentierte die Neue Sächsische Galerie zeitgenössische Künstlerbücher.
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Vi kan inte blunda för öronen längre : En fallstudie om ljud som kommunikationsmedium i utställningen Drömmens systerCarleklev, Jan January 2008 (has links)
<p>Ljudet är ett intressant kommunikationsmedium som utnyttjar varje individs</p><p>egna erfarenheter och föreställningar där associationer får stort utrymme. Mu-</p><p>seer som idag kan välja från ett stort urval av medier har mycket att vinna ge-</p><p>nom att använda sig av ljud - inte enbart för att tekniken tillåter det.</p><p>Den här uppsatsen har för avsikt att undersöka ljudets möjligheter som kom-</p><p>munikationsmedium i utställningar. Syftet är att sprida ljus över detta förhål-</p><p>landevis outforskade område som jag anser har många outnyttjade möjligheter.</p><p>För att avgränsa min undersökning har jag valt att studera utställningen Dröm-</p><p>mens syster som finns på Världskulturmuseet i Göteborg. Jag har intervjua någ-</p><p>ra nyckelpersoner bakom utställningen för att förstå dess mål. Därefter har jag</p><p>intervjuat ett antal besökare för att skapa en bild av hur dessa har upplevt besö-</p><p>ket i utställningen.</p><p>Drömmens Syster är en utställning om människor och myter kring Orinocoflo-</p><p>den som visas. Utställningen vill berätta om de alltmer hotade folken kring flo-</p><p>den som slingrar sig igenom Venezuela.</p><p>Resultatet visar att ljud är ett bra medium för att förmedlar information och</p><p>speciellt för att involvera besökaren i en upplevelse av regnskogen och livet</p><p>kring vattenfallet. Vid flera tillfällen har museet lyckats förmedlar mer informa-</p><p>tion än en bild skulle har gjort. Besökarna kan dra nytta av den lugnande effekt</p><p>som vattenfallet har och uppleva skräck när ormen väser. På grund av det resul-</p><p>tat jag fått hoppas jag att fler kommer att se möjligheterna i informationsför-</p><p>medling via sinnen som till exempel auditiv kommunikation.</p> / <p>Sound is an interesting communication media that takes advantage of each persons individual ex-</p><p>perience and conceptions and allows for many individual associations. Today museums can choo-</p><p>se from a wide range of media (pictures, video, sound guides, computer and sound installations)</p><p>to communicate with their audience because a greater variety of technical solutions is available.</p><p>This paper has the goal to analys the possibilities of sound as a media of communication. The aim</p><p>is to shed light on this relativly unexplored field that I think has a lot of potential.</p><p>To narrow down my exploration, I have chosen to take a closer look at the exhibition Drömmens</p><p>syster that is shown at the Världskulturmuseet in Gothenburg, Sweden. I have interviewed some</p><p>key persons behind this exhibition to get an idea about the aim and I have interviewed a number</p><p>of visitors to get a better understanding of how they experienced the exhibition.</p><p>The exhibition Drömmens syster is about the more and more endangered people and their myths</p><p>who live close by the Orinoco river in Venzuela.</p><p>The conclusion from this essay shows that sound is a good media for communicating informa-</p><p>tion. It is especially well suited to involve the audience in an experience of rain forest and the</p><p>daily life around it. The museum suceeds several times to tell more by using sound than by just</p><p>using pictures. Visitors can gain from the calming effect of the waterfall and they can get thrilled</p><p>from the hiss of the snake. Therefor I sincerely hope that we are going to see more media con-</p><p>cepts in the future that use auditive communication.</p>
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POETA WOHIN? / Felix Martin Furtwängler in der SLUBSauer, Helgard 12 April 2007 (has links) (PDF)
&quot;dort wo sich die Geister scheiden fängt die Kunst an&quot;, diese Notiz auf einem unscheinbaren kleinen Zettel als Motiv auf dem Einband des Ausstellungskataloges &quot;POETA WOHIN?&quot; erschließt sich erst, wenn man den Band auf den Kopf stellt.
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Leipziger Judentümer in Stadt und UniversitätSchneider, Ulrich Johannes 19 April 2010 (has links) (PDF)
Der im Dezember 2009 fertiggestellte Ausstellungsraum der Bibliotheca Albertina erlebt seine erste große Ausstellung, die sich mit den Judentümern in Stadt und Universität befasst. Darunter befinden sich 70 Bücher und sechs Videofilme zur Betrachtung. Zur Ausstellung gibt es einen 80-seitigen farbigen Katalog.
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Macau Convention & Exhibition CentreNgai, Yee-hong., 魏怡康. January 1997 (has links)
published_or_final_version / Architecture / Master / Master of Architecture
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Att skylta lagom : Ett examensarbete om att finna balans mellan frihet och struktur i informationsförmedlingen i en utställningsmiljö.Wikström, Karolin January 2015 (has links)
Detta examensarbete undersöker balansen mellan frihet och struktur i informationsförmedlingen i en utställning som bygger på hands on-pedagogik. Arbetet har utgått från utställningen Människokroppen vid Tom Tits Experiment i Södertälje. Utställningen som byggdes 1997, har utformats med en tanke om att skyltar skapar hinder och en motvillighet om att skylta om "rätt sätt". Utställningsytan har idag komprimerats och experimenten har grupperats i två avdelningar. I samband med denna förändring har skyltningen i utställningen kommit att ses över. Detta eftersom föräldrar och andra vuxna besökare utryckt en önskan om mer information. Behovet av information har delats in i skyltar för enskilda experiment och skyltar för utställningens tema. Hur denna efterfrågan kan mötas utan ett gå emot den pedagogik och estetik som Tom Tits tror på är den centrala punkten för arbetet. Lösningen har utgått från en tes om att det går att samla informationen vid en punkt för att minimera antalet skyltar i utställningen. Genom metoder såsom litteraturstudier, kvalitativa intervjuer, enkätundersökning och rumsanalys har en förståelse för problemets komplexitet skapats. Vilken i stor utsträckning handlar om kontrasterna mellan barns nyfikenhet och den kontrollerande vuxenvärlden. Den designlösning som tagits fram, resulterade i tre (istället för en) punkter där fokus har lagts på att etablera utställningens tema och uppmuntra till interaktivitet. Det har även funnits en strävan efter enhetlighet och flexibilitet då problemet inte är koncentrerat till den aktuella utställningen och informationsförmedlingen i hela huset saknar en röd tråd. Varpå hänsyn har tagits till Tom Tits visuella profil och den estetik som ses som karaktäristisk för verksamheten. Studierna kretsar därmed till stor del kring Tom Tits, men förhoppningen är att arbetet intresserar flera aktörer, varpå en strävan efter generella riktlinjer för informationsförmedlingen har funnits. / This is a study about the balance between freedom and structure in the information design of an exhibition based on hands-on education. Work is focused on the exhibition The Human Body at Tom Tits Experiment in Södertälje. The exhibition, which was built in 1997, was designed with the idea that signs create barriers and a reluctance to advertise about the "right way". The exhibition space has now been compressed and experiments have been grouped into two sections. In connection with this change, the signs in the exhibition come to be reviewed. This is because parents and other adult visitors expressed a desire for more information. The need for information is divided into labels for individual experiments and signage for the exhibition's theme. How this demand can be met without going against the pedagogy and aesthetics that Tom Tits believe is the central point of the work. The solution was based on the thesis that it is possible to gather information at one point to minimize the number of signs in the exhibition. Through methods as qualitative interviews, questionnaire survey and spatial analysis have an understanding of the complexity of the problem created. Which largely deals with the contrasts between the child's curiosity and the controlling adult world. The design solution that has been developed, resulting in three (instead of one) points where the focus has been on establishing the exhibition's theme and encourage interactivity. There has also been a quest for uniformity and flexibility, then the problem is not found to the current exhibition and information design throughout the house lacks a common thread. Whereupon consideration has been given to Tom Tits visual profile and the aesthetic that is seen as characteristic of the business. Studies circuits thus largely about Tom Tits, but it is hoped that the work interests a number of players, then a pursuit of general guidelines for the transmission of information have existed.
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Vem får ställa ut på den samtida konstscenen? : Betydelsen av kön / En studie av jämställdhetsarbete inom utställningsproduktion : Betydelsen av könCarnestedt Ljungberg, Molly January 2014 (has links)
This examination studies the gender balance of contemporary art exhibitions in Sweden. To what extent genders are equally represented assumes to be based on how the curating process considers equality work. Three categories of art organisations are studied with the intention to determine differences in equality approach between the categories. Official documents of each organisation are examined to understand how they formally relate to equality work. Statistics of the actual gender balance of each organisation are produced based on the last two years exhibition archives. The study includes interviews with a curator or director from two private exhibition halls, two private art galleries and two public art institutions. The aim is to create an understanding of how the decisions are made and on what basis the artists are chosen. The theoretic base is institutional theory, the study uses a part of the theory called the logic of appropriateness, which explains individual behaviour as a result of how the three aspects identity, rules and situation interact and combine. The conclusions of this study are that all respondents show awareness of the gender balance issue yet other variables are more important for the decision. There is generally a loose coupling between the formal and the informal structure. Equality work can be implemented as a policy without making any difference in the practice. / Studien undersöker hur könsfördelningen ser ut på den samtida konstscenen i Sverige. I vilken utsträckning kön representeras på ett jämställt sätt inom utställningsproduktion antas kopplat till hur de delaktiga i beslutsprocessen förhåller sig till externt jämställdhetsarbete. Tre kategorier av organisationer studeras för att kunna avgöra om det finns skillnader i tillvägagångssätt. Officiella dokument från varje organisation undersöks för att förstå hur de formellt förhåller sig till jämställdhetsarbete. Statistik av den faktiska könsfördelningen för varje organisation tas fram från de två senaste årens utställningsarkiv. Studien innefattar även intervjuer med en beslutsfattande person från respektive organisation; två statliga konstinstitutioner, två privata konsthallar och två privata gallerier. Undersökningen syftar till att skapa förståelse för vad som ligger till grund för valet av konstnärer. Studien har sin teoretiska utgångspunkt i institutionell teori och använder en del av teorin som kallas lämplighetslogiken. Teorin förklarar individuellt beteende som beroende av sin kontext, utifrån de tre aspekterna identitet, regler och situation. Slutsatserna för undersökningen är att samtliga respondenter visar en stor medvetenhet kring könsfördelningen men att andra variabler tenderar att vara viktigare i valet av konstnärer. Hur organisationerna formellt förhåller sig till jämställdhetsarbete har en begränsad påverkan på det praktiska utfallet. Desto mer betydelsefullt är huruvida dessa värderingar finns implementerade i företagskulturen och hos de som är delaktiga i beslutsprocessen.
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