How emotions resonate: A comparative multimodal critical discourse analysis of the campaigns Det är inte för sent and Jag lovar, det är inte värt det. This study aims to identify communication strategies in campaigns against children in gang violence, which is relevant as the challenge shows an increasing tendency in Sweden. This is done by using a multimodal critical discourse analysis on the Det är inte för sent campaign from 2023 by the Swedish non-profit association Bris and Jag lovar, det är inte värt det from 2023 by the Swedish Police. The empirical data has been analyzed through a theoretical framework and chosen analytical tools such as modality, connotation and interaction.Based on the multimodal critical discourse analysis, it has been possible to identify different communication strategies in the campaigns. The result from the analysis shows that there are both similarities and differences between the campaigns. Both campaigns feature accounts from people who have experienced the consequences of gang violence, evoking emotions such as sadness and empathy in the viewer. The main difference between the campaigns is based on its framing. In Det är inte för sent, the message is framed around the idea that young people are affected by gang crime and are not considered perpetrators, while Jag lovar, det är inte värt det.

Syftet med studien var att utifrån specifika frågeställningar systematiskt granska vetenskapliga studier av audiologisk grupprehabilitering. I studien undersöktes själva definitionen av audiologisk grupprehabilitering, hur olika variabler påverkar resultatet, hur utvärderingen bör ske samt hur den förhåller sig till de uppställda målen.     Den metod som tillämpats är litteraturstudie. För litteratursökningen till denna studie användes databaserna PubMed och Cinahl. Vissa artiklar söktes även från vetenskapliga studiers referenslistor samt tips från handledare.       Resultaten från de olika studierna visar att nytta med rehabilitering varierar då många aspekter spelar in och påverkar utgången av rehabiliteringsinsatsen. Rehabiliteringen bör ses som en patientcentrerad problemlösande process för att nå alla individers önskemål. När patienten själv är mer aktiv i utvärderingen ökar möjligheten att uppnå målen gällande grupprehabilitering. Hänsyn måste tas till varje enskild individs sociala bakgrund för att skapa ett audiologiskt rehabiliteringsprogram som möter deras krav vid lyssnande och kommunikation. Individens livsstil, kommunikationsvanor, krav och egenheter interagerar med fysiska begrepp såsom graden och formen på hörselnedsättningen.    Audiologisk grupprehabilitering är en åtgärd för att förbättra eller lindra problem vid hörselnedsättning och de olika studierna visar på varierande resultat. Grupprehabiliteringens mål skall möta patientens behov. För att nå dit behövs utvärderingsmetoder som är personcentrerade och problemlösande. Användandet av öppna frågeformulär är ett sätt att nå det kriteriet. / The purpose with this study was to systematically examine scientific studies of audiologic group rehabilitation. The definition of audiological rehabilitation was explored, different variables that influence the result and how the outcome measures should be done and its relationship with the goals of audiologic rehabilitation.    The method used was a literature study. Pubmed and Cinahl were used for the search of literature. Some articles were searched from scientific studies reference lists and also advice from the supervisor.   The result from the different studies shows that the effect of rehabilitation varies as there are many aspects that have an affect on the outcome measure. Rehabilitation should be seen as a patient centered problem solving process in order to reach the goals of all the individuals. When the patient is more active in the outcome measure procedure the goals also comply with the group rehabilitation. Consideration must be taken to social background of each and every individual in order to create an audiological rehabilitation program that meets their hearing and communication requirements.  The lifestyle, communication habits and singularity of the individual interact with physical conceptions as well as the grade and shape of the hearing impairment.   Audiological group rehabilitation is a mean to improve or relieve problems due to hearing impairment and the different studies show that the result varies. The goals of group rehabilitation should meet the need of the patient. In doing so there is a need of outcome measures that are person centered and problem solving. Using open questionnaires is a method to reach that criterion. / <p>Examensarbete inom audionomprogrammet, Göteborgs universitet. </p>

Syftet med denna kandidatuppsats i informatik är att undersöka vad som påverkar kundernas uppfattning av servicekvalitet vid införandet av ett affärssystem hos fallföretaget Askk AB. Genom intervjuer med fallföretagets kunder har studien identifierat flera faktorer som bidrar till kundernas upplevelse av servicekvaliteten. Kunderna uppskattade konsulternas proaktiva och engagerade tillvägagångssätt, snabba och effektiva kommunikation, samt deras lösningsorienterade inställning och tillgänglighet. Dessa faktorer bidrog till att skapa en positiv upplevelse av servicekvaliteten, tillsammans med systemets tillförlitlighet och användarvänlighet.

Legitimitet är något som bolag eftersträvar, detta gäller särskilt för green-tech bolag som är till för att lindra marknadens hållbarhets misslyckanden. Transparensen kring negativ information är något som tidigare forskning är oense om. Där vissa studier beskriver kommunikationen av negativ information som legitimitetsskadande medan andra studier beskriver kommunikationen av negativ information som legitimitetsskapande. Kommunikationen mellan företagen och intressenter är även centralt för företagen i eftersträvan av legitimitet. En viktig kommunikationskanal för många företag när det kommer till hållbarhet, är företagens hållbarhetsrapporter. Studiens övergripande syfte att skapa förståelse för hur green-tech bolag kommunicerar hållbarhet för att eftersträva legitimitet. Den teoretiska referensramen grundar sig i legitimitetsteorin och kommunikationsstrategier. För att besvara studiens syfte genomfördes en flerfallsstudie av fjorton europeiska green-tech bolag. Resultatet genererades genom en omfattande innehållsanalys av hållbarhetsrapporter från de utvalda företagen. Analysen bestod av kodning där olika legitimitetstaktiker, kommunikationsstrategier och positiva och negativa aspekter identifierades.  Resultatet från den här studien indikerar att den mest använda legitimitetstaktiken var framtidsinriktning som handlar om att upprätthålla legitimitet. Vilket indikerar att green-tech företag besitter legitimitet och strävar efter att bevara den. Studien fann att den mest frekvent använda kommunikationsstrategin var involvering av intressenter vilket handlar om att green-tech företagen aktivt involverar intressenter i sitt hållbarhetsarbete. Studien indikerar att det sker en strategisk balansering av positiva och negativa aspekter där båda aspekterna återfanns och att taktiken manipulativa övertygelser användes för att bemöta negativa aspekter med positiva aspekter. / Legitimacy is a pursuit for companies, particularly for green-tech firms aimed at alleviating market sustainability failures. The transparency surrounding negative information has been subject to disagreement in previous research. While some studies depict the communication of negative information as legitimacy-damaging, others portray it as legitimacy-building. Communication between companies and stakeholders is also pivotal in the pursuit of legitimacy. A crucial communication channel for many companies concerning sustainability is their sustainability reports. The overarching aim of this study is to understand how green-tech companies communicate sustainability to pursue legitimacy. The theoretical framework is grounded in legitimacy theory and communication strategies. To address the study's aim, a multiple case study of fourteen European green-tech companies was conducted. The results were generated through extensive content analysis of sustainability reports from the selected companies. The analysis involved coding to identify various legitimacy tactics, communication strategies, and positive and negative aspects. The findings indicate that the most utilized legitimacy tactic was future orientation, which pertains to maintaining legitimacy, suggesting that green-tech companies possess legitimacy and strive to preserve it. The study found that the most frequently used communication strategy was stakeholder involvement, indicating that green-tech companies actively engage stakeholders in their sustainability efforts. The study indicates that there is a strategic balancing of positive and negative aspects where both aspects were found, and that the tactic of manipulative persuasion was used to address negative aspects with positive ones.

The syllabi for the subject English in both Swedish compulsory and upper secondary school state in the core content for English that it should provide the opportunity to learn how to use linguistic strategies in speech, i.e. oral communication strategies. However, we as teachers are not informed by these documents what oral communication strategies are and which ones are to be preferred. For this reason, we as future teachers of English, posed the following research questions: What are oral communication strategies according to the literature, and how are these assessed in terms of being positive and negative strategies? According to research what factors correlate with strategy use, and what are the potential pedagogical implications for the Swedish school context? To answer these questions, we have read and analyzed fourteen different empirical studies regarding communication strategies. The first question was answered by analyzing the empirical studies and relevant theory. We found various definitions in our studies, stemming from different theoretical perspectives. However, they all define oral communication strategies as serving the purpose of furthering interaction. Furthermore, by comparing the definitions in the Swedish syllabi for English and the Common European Framework of Reference for Languages to our literature, we were able to answer the second part of the first question. The literature shows that there is a preference for achievement strategies over avoidance or reduction strategies. To answer the first part of the second question, some studies indicated a positive correlation between strategy use and the level of proficiency. Regarding pedagogical implications, some studies indicate that explicit strategy training has a positive effect on oral performance. Drawing on the results of these studies and the theoretical framework provided, we conclude that achievement strategies are to be preferred and that they should be taught explicitly.

This study aims to investigate how companies formulate external communication in social media and sustainability reports when dealing with public criticism linked to sustainable development, in a society where information spreads quickly via social media and thus risk leading to loss of legitimacy and damaged reputation. The study is based on a qualitative method with quantitative elements. A qualitative directed content analysis has been conducted on six different companies' Twitter and Facebook pages as well as sustainability reports, where data has been interpreted, categorized and analyzed based on Image Repair Theory's communication strategies. A selection was made among 14 295 words in social media and 80 234 words in sustainability reports to find out which strategies the companies used in their crisis management, which strategies were most common in each medium and why. The results show that strategies such as corrective action and mortification were equally common in both channels. In social media, it was also common for companies to formulate posts using strategies such as defeasibility and sympathy, while the content of sustainability reports often could be linked to strategies such as information, bolstering and transcendence. The study shows that companies' choice of communication strategies is based on a combination of the type of recipient and the type of channel used. A combination of one-way and two-way communication is thus important for the company to be able to meet the specific needs of both of these factors. Furthermore, the study shows that Image Repair Theory could be expanded with more strategies such as sympathy and information, as these were common in all companies' crisis management. Finally, the study shows that the monologic or dialogic characteristics of a medium have a major impact on how communication is formulated in response to public criticism.

The Anthropocene climate crisis and a growing global population present significantchallenges to contemporary food systems and global food security. In response to thesechallenges, a shift towards sustainable and nutritious food alternatives is required. Edibleinsects have emerged as a promising option due to their nutritional profile and potential as asustainable food source. However, despite their acknowledged benefits and widespreadconsumption in many regions, resistance towards insect-based foods persists in Westerncountries. Disgust, unfamiliarity and entrenched food cultures emerge as key obstacles to theadoption of edible insects. To foster acceptance in Western societies, research suggests thatimpactful communication and marketing efforts are essential. This study examines themarketing strategies perceived to be most effective in promoting edible insects and fosteringconsumer acceptance. Insights were gathered through semi-structured interviews with foodindustry representatives regarding the challenges and potential avenues for introducing insectproducts in Sweden. The results were compared with previous research and analysed usingconcepts of edibility formation to explain how something can become considered as foodwithin a given sociocultural context. The findings suggest that a mix of practical productinterventions and communication efforts could enhance the acceptance of edible insects.Emphasizing the value of incorporating insects in foods and creating familiar end products,primarily promoted with a focus on the individual benefits of insect consumption. However,widespread acceptance of insects as food in Sweden faces significant barriers that require arange of deliberate and context-specific measures over time. Factors such as availability,competitive pricing, and taste emerge as additional key challenges in this regard.

For a long time, the research of communication strategies has played an important role in the study of second language acquisition. They are a criterion for the evaluation of the oral presentation and interaction in the Swedish curriculum of modern languages. Unfortunately, there are only few examples of communication strategies in the curriculum and teachers may ask themselves how different types of communication strategies can be distinguished and categorized. This study showcases how communication strategies used by 9th graders in group discussions can be identified and categorized based on a taxonomy of strategies and how this may contribute to evaluating the use of communication strategies. The research method used in this study is based on qualitative deductive content analysis. Results show, that communication strategies can be assigned uniquely to two major types of strategies, namely avoidance and resource expansion strategies. However, the assignment of communication strategies to different sub-categories proved to be more problematic. Furthermore, it could be determined that knowledge about the two major types of strategies contributes to the evaluation of communication strategies in oral presentation and interaction.