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71	[en] CONSUMER ENCOUNTERS IN UNIVERSITY ENVIRONMENTS: INTERACTION, EXCLUSION AND SOCIAL CLASS DIFFERENCES / [pt] ENCONTROS DE CONSUMO EM AMBIENTES UNIVERSITÁRIOS: INTERAÇÃO, EXCLUSÃO E DIFERENÇAS ENTRE CLASSES SOCIAIS ESTEFANIE SILVA DO NASCIMENTO 17 February 2021 (has links) [pt] Apesar de ser um assunto já discutido em outras áreas do conhecimento como Antropologia, Sociologia e Psicologia, o encontro entre indivíduos diferentes, no caso, consumidores diferentes em ambientes de serviços ainda é pouco discutido no Marketing. Nos últimos anos, as mudanças de ordem econômica e social provocaram o acesso de uma parcela significativa da população ao consumo, entre eles o consumo de educação privada, setor que tem se expandido cada vez mais no Brasil e que também ainda carece de estudos na área de Marketing e Comportamento do Consumidor. A tese, a partir de um estudo longitudinal de natureza qualitativa e interpretativa, se propõe a investigar a trajetória universitária de 22 jovens em Instituições de Ensino Superior privadas da região metropolitana do Rio de Janeiro entre os anos de 2016 e 2020. Esses jovens foram entrevistados pelo menos duas vezes ao longo desse período e têm em comum o fato de serem originários da baixa renda. A maioria deles são os primeiros da família a ingressarem no ensino superior. Analisou-se a forma como estes jovens vivenciaram a experiência de consumir os serviços das universidades e também os relacionamentos interpessoais que ocorreram no ambiente universitário. A pesquisa apoia-se na literatura de marketing sobre encontro de serviços e interações entre clientes e também recorre à literatura de outras áreas do conhecimento. A partir da perspectiva dos jovens de baixa renda (outsiders) identificou-se o caráter simbólico da educação superior e como esses jovens atribuem significados a ela e buscam transferir esses significados para eles próprios. O caráter simbólico da educação superior permeia toda a trajetória universitária: no ingresso na universidade, na vivência do ensino superior no decorrer do curso, no momento da formatura, e na experiência uma vez concluída a universidade. Os resultados obtidos também mostram que a presença do outro no ambiente de consumo impacta a forma como aquele consumo é experienciado, principalmente em IES privada de elite. Essa interação é acompanhada por estranhamento, medo e construção de estereótipos. E também por aspectos positivos como as autodescobertas, mudanças na visão de mundo e novas concepções da vida. / [en] Despite being a topic already discussed in other areas of knowledge such as Anthropology, Sociology and Psychology, the encounter between different individuals, in this case, different consumers in service environments, is still little discussed in Marketing. In recent years, changes in the economic and social order have led to the access of a significant parcel of the population to consumption, including the consumption of private education, a sector that has been expanding more and more in Brazil and which also still needs studies in the area of Marketing and Consumer Behavior. The thesis, based on a longitudinal study of a qualitative and interpretative nature, proposes to investigate the university trajectory of 22 young people in private Higher Education Institutions in the metropolitan region of Rio de Janeiro between the years 2016 and 2020. These young people were interviewed at least twice during that period and have in common the fact that they are from low income. Most of them are the first in the family to enter in higher education. I analyzed the way in which these young people experienced the experience of consuming university services and also the interpersonal relationships that occurred in the university environment. The research is based on the marketing literature on service encounter and interactions between customers and also draws on literature from other areas of knowledge. From the perspective of low-income youth (outsiders), the symbolic character of higher education was identified and how these youth attribute meanings to it and seek to transfer these meanings to themselves. The symbolic character of higher education permeates the entire university trajectory: when entering university, in the experience of higher education during the course, at the time of graduation, and in the experience once completed the university. The results obtained also show that the presence of the other in the consumption environment impacts the way that consumption is experienced, especially high-income Higher [pt] COMPORTAMENTO DO CONSUMIDOR [pt] AMBIENTE UNIVERSITARIO [pt] INTERACAO ENTRE CLIENTES [pt] CLASSE SOCIAL [pt] ENCONTRO DE SERVICOS [pt] CONSUMIDOR DE BAIXA RENDA [pt] ESTRANHO [pt] EDUCACAO [en] CONSUMER BEHAVIOR [en] UNIVERSITY ENVIRONMENT [en] CUSTOMER-TO-CUSTOMER INTERACTION [en] SOCIAL CLASS [en] SERVICE ENCOUNTERS [en] LOWER INCOME CONSUMER [en] STRANGER [en] EDUCATION
72	Межкультурное взаимодействие России и Японии в последней трети XIX – начале XX вв. : магистерская диссертация / Intercultural interaction of Russia and Japan during the last third of the 19th century and beginning of the 20th century Kiseeva, E. O., Кисеева, Е. О. January 2015 (has links) The paper is devoted to the analysis of intercultural interaction of Russia and Japan in the last third of the 20th century and in the beginning of the 20th century. A special attention is paid to formation and transformation of mutual images of Russia and Japan in national minds of the countries stated. The author indicates the function of political factors influenced the formation of images of both countries and its incidence on cultural interaction, shows the transformation of mutual images of Russia and Japan in the dynamics of historical development / Работа посвящена анализу межкультурного взаимодействия России и Японии в последней трети XIX – начале XX вв., особое внимание уделено вопросу формирования и трансформации взаимных образов России и Японии в сознании народов этих стран. Автор раскрывает роль политических факторов повлиявших на формирование имиджа обеих стран и степень их влияния на культурное взаимодействие, показывает трансформацию взаимных образов России и Японии в динамике исторического развития. MASTER'S THESIS JAPAN IMAGOLOGY INTERCULTURAL INTERACTION IMAGE OF A "STRANGER" "PICTURESQUE JAPAN" "YELLOW PERIL" CONCEPT "NORTH DANGER" CONCEPT ЯПОНИЯ ИМАГОЛОГИЯ ОБРАЗ «ЧУЖОГО» «ЖИВОПИСНАЯ ЯПОНИЯ»
73	Vadå nationell självbild? : En diskursanalys av hur svenskspråkig tryckpress förhåller sig till The Local Sweden:s nyhetsförmedling av Sverige och "det svenska" / What do you mean national self-image? : A discourse analysis of how Swedish-language print media relate to The Local Sweden's news coverage of Sweden and its "essence" Nilsson, Mimmi January 2016 (has links) The Bachelor dissertation What do you mean national self-image? is a discourse analysis of the relationship between Swedish news providers. The study aims to investigate how Swedish-language print media interact with the main provider of Swedish news in English, The Local Sweden, and what it reports as the “essence” of the nation and its people. The investigation has been conducted through the implementation of Ernesto Laclau’s and Chantal Mouffe’s discourse analysis and uses intertextuality, stereotypes, social representation, as well as nationalism and the imagined communities as its theoretical framework. The material selected for the analysis comprises publications by Swedish-language print media from the year of 2014, which engage in a dialogue with The Local Sweden beyond the generic interaction of news. The dissertation concludes that Swedish-language print media approach The Local Sweden’s news coverage in two ways: in agreement or in opposition of what has been reported. When The Local Sweden has published something with the intention of capturing the “essence” of Sweden and its people, they bring attention to the Swede’s hugging culture, their food and souvenirs, as well as their knowledge of language. The results of the study suggest that The Local Sweden manages to provide new information on the subjects, which then leads to Swedish-language print media responding with entire articles dedicated to these topics. The articles convey a sense of fascination and curiosity toward the findings and confirm that The Local Sweden has been correct in their observations. However, when The Local Sweden publishes something with the intention of presenting Swedish news rather than the specific “essence” of it, they find different angles in news stories than what has been covered by Swedish-language print media. The results of the study suggest that by doing so they set themselves apart and provoke Swedish-language print media into responding by incorporating a comment for and/or relating to them as a news provider. The comments convey that Swedish-language print media question The Local Sweden’s validity as a valuable member in covering Swedish news. Laclau & Mouffe discourse theory discourse analysis news reporting news providers print media English-language print media The Local Sweden Swedish-language print media the image of Sweden intertextuality stereotypes social representation nationalism imaged communities the stranger Laclau & Mouffe diskursteori diskursanalys nyhetsförmedling nyhetsförmedlare tryckpress engelskspråkig tryckpress The Local Sweden svenskspråkig tryckpress Sverigebilden intertextualitet stereotyper sociala representationer nationalism föreställd gemenskap främlingen Media and Communications Medie- och kommunikationsvetenskap
74	Byl jednou jeden cizinec na cestě. / Once upon a time, there was a stranger on the road Vondráčková, Kristýna January 2013 (has links) v anglickém jazyce: This thesis mainly analyzes the five-part novel Gargantua and Pantagruel written by the French author Francois Rabelais. Emphasis is based particularly on an inclusion of Rabelais's work in historical and literary context of the period of transformation between medieval and Renaissance society. More specifically, it deals with the author's humanist opinion and his critique of contemporary society, which is the main line of the work itself. The aim of our thesis is especially an attempt to outline the various possible meanings of the terms « road or path » and « stranger » in Rabelais's work and explain the role of these thematic concepts in the author's concept of criticism of society.
75	Constructing sexual danger in the Spanish media: A mixed-method analysis of a high-profile, non-intimate femicide case in El País Suros, Carlota January 2021 (has links) From January 2016 until August 2021, at least 436 women or girls have been deliberately murdered in Spain by men. Non-intimate femicide (and, particularly, murder committed by complete strangers to the victim, to which this study refers as “stranger femicide”) has historically been, and still is, the most covered type of femicide in the media. This is also the case in the Spanish press, and more specifically, El País, the most read media outlet in the country. This thesis examines how El País framed Diana Quer’s case, the most high-profile, intensively covered femicide case in Spain in the past 5 years. It will also examine which ethical problems the reporting presented. From a feminist perspective and through a mixed-method approach of content analysis and frame analysis, this study examines 86 articles corresponding to the two informative peaks of Diana Quer’s case coverage. The periods go from August to October 2016, the first two months of her disappearance, and from December 2017 to January 2018, the 15 days following her killer’s arrest and crime confession. The findings reveal that the coverage in El País constructed a victimization iconography with DQ’s case that engendered cautionary tales and failed to address femicide as a social issue. The reporting also presented a series of critical ethical problems calling for a reformation of femicide reporting guidelines. femicide non-intimate femicide sexual danger stranger danger women media Spain mixed-method analysis content analysis frame analysis journalism ethics cautionary tales violence against women gender violence Media Studies Medievetenskap Communication Studies Kommunikationsvetenskap Gender Studies Genusstudier Social Sciences Interdisciplinary Other Humanities not elsewhere specified Övrig annan humaniora Human Geography Kulturgeografi
76	Aspects de la représentation de l'autre dans les romans grecs et les Métamorphoses d'Apulée / Aspects of the representation of the other in the Greek novels and The Metamorphoses of Apuleius Vieilleville, Claire 12 December 2015 (has links) Les romans grecs et les Métamorphoses d’Apulée – même si les modalités sont différentes pour ce dernier – sont des fictions en prose qui fonctionnent autour de topoi auxquels la figure de l’Autre n’échappe pas. Bien que le monde grec soit alors radicalement différent de ce qu’il était au Ve siècle avant J.-C., période à laquelle l’identité grecque est construite par opposition à la figure du barbare, les romanciers qui prennent la plume à partir du Ier siècle avant notre ère utilisent un certain nombre de stéréotypes hérités de l’époque classique, alors mise à l’honneur par le mouvement de la Seconde Sophistique. Il s’agit d’étudier dans le détail certains éléments de la représentation de l’Autre pour déterminer qui il est, comment il se comporte, ce qui le constitue en Autre. Puis, à partir de cette esquisse, nécessairement incomplète, d’évaluer ce que cette représentation peut induire sur l’image de l’identité grecque à l’époque impériale, par le jeu de miroir que F. Hartog a décelé dans l’œuvre d’Hérodote. Une première partie est consacrée aux rapports entre l’homme et l’animal ainsi qu’à l’image de la sauvagerie, ce qui permet d’explorer les bornes romanesques de l’humanité. La seconde partie s’attache à des éléments que l’époque classique a plus particulièrement mis en avant pour distinguer les Grecs des non-Grecs : le critère de la langue, l’art de faire la guerre et le discours politique qui est tenu sur les institutions barbares. La troisième partie étudie la place des dieux et des pratiques religieuses dans la définition de l’Autre. J’espère ainsi contribuer à la compréhension du genre romanesque et des représentations culturelles de l’empire « gréco-romain ». / The Greek novels and The Metamorphoses of Apuleius, even if it is in different terms for the last, are prose fictions which are based on topoi, and the figure of the Other is one of them. Although the Greek world was radically different of what it was in the fifth century BC, time during which Greek identity is contructed as opposed to the figure of the barbaros, the authors of novels, who wrote from the first century BC onward, used some stereotypes inherited from classical period, which was celebrated by the Second Sophistic movement. The aim of this thesis is to study in detail some elements of the representation of the Other to determine who it is, how he behaves, what makes him other. Then, from this sketch, necessarily incomplete, to evaluate what this representation says about the image of Greek identity in the imperial age, according to the play of the mirror detected by F. Hartog in the text of Herodotus. The first part of the thesis is dedicated to the relationship between man and animal and to the image of savagery, in order to explore the novelistic limits of humanity. The second part concentrates on elements that classical period had particularly insisted on to promote the distinction between Greeks and non-Greeks : the linguistic criterion, the way to make war, and the politic discourse on the barbaric institutions. The third part study the place of the gods and of religious practices in the definition of the Other. I hope to contribute to the understanding of novel genre and of cultural representations of the « greco-roman- empire ». Littérature ancienne Littérature grecque Littérature latine Roman Roman grec Métamorphoses Apulée Autrui Étranger Seconde Sophistique Empire Romain Éthiopiques Éphésiaques Callirhoé Leucippé et Clitophon Héliodore Xénophon d’Éphèse Chariton Longus Achille Tatius Sauvagerie Guerre Langue grecque Dieux Dieux orientaux Religion Identité Altérité Ancient literature Greek literature Latin literature Novel Ancient novel Greek novel Metamorphoses Apuleius Other Stranger Second Sophistic Roman Empire Ethiopian Story Aithiopica Ephesian Story Ephesiaca Daphnis and Chloe Leukippe and Cleitophon Heliodorus Xenophon of Ephesus Chariton Longos Achilleus Tatios Savagery War Greek langage Gods Oriental gods Religion Identity Alterity

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