Cette thèse présente l'exploration humaine du monde microscopique de règle de la beauté formelle, afin de révéler la loi inhérente de l’univers dans lequel tous les êtres sont connectés et communiqués. La thèse encourage les hommes à découvrir le charme unique de l’univers via les médias d’art, et à découvrir la signification essentielle de l'humanité qui apportera plus de l’esprit d’innovation. Tirer et appliquer de nombreuses formes de beauté des cellules biologiques sous le microscope dans la création de l’art contemporain est un travail totalement innovant et magique, comme les petites cellules contiennent l’essence de l’univers. La loi de l’univers joue un rôle primordial dans la formation de la beauté du monde microscopique. Cette thèse a également étudié comment l’esprit humain participe au processus de l’esthétique microscopique qui améliore la théorie de l’esthétique dans son ensemble. Tout cela enrichit la pensée et la forme de la création des artistes contemporains. Cette thèse vise à promouvoir la construction et la communication de l’esprit du monde microscopique, et à retrouver les inspirations et les natures. C’est un sujet spirituel qui mérite l’attention des artistes contemporains. / This thesis presents the human exploration of the rule of beauty, of forms in the microscopic world, to reveal the inherent law of the universe in which all beings are connected and communicated. The thesis encouraged men to experience the unique charm of the universe via the media of the arts, and to discover the essential meaning of humanity that will bring more spirits of innovation. Learning and applying the beauty of many forms of biological cells under the microscope in the creation of contemporary art is a completely innovative and magical work, since the small cells contain the essence of the universe. The law of the universe plays a crucial role in the formation of the beauty of the microscopic world. This thesis also studied how the human mind involved in the process of microscopic aesthetic that enhances the theory of aesthetics as a whole. All this enriched the thought and the form of the creation of contemporary artists.This thesis aims to promote the construction and communication of the spirit of the microscopic world, and to find the inspirations and natures. It is a spiritual subject that deserves the attention of contemporary artists.

The content of the thesis is the surrealistic object and its reflection among the czech theorists. The first part of the thesis describes the problematic of surrealistic object and subject-objective relations in surrealism. Breton's philosophical approach is introduced, as well as his concept of object's crisis. The first part also outlines the meaning of found object, concept of convulsive beauty and Dali's paranoic-critical method as a source of surrealistic imagery. The second part of the thesis is focused on the reflection of surrealistic object presentation and on relations between arts and reality according to the concepts of Jan Mukařovský. The third part of the thesis is dedicated to conceptualization of aesthetics of Bohuslav Brouk in the light of surrealism. In this part the scope of Brouk's understanding of subject-objective relations is briefly described, as well his interpretation of surrealistic object.The last part of the thesis outlines the Teige's conception of surrealistic work in the terms of the sources of surrealistic imagination.

The thesis deals with the topic of advertisement and advertising campaigns from the perspective of psychology. It firstly tries to explain the basic psychological concepts relating to advertisement. Then the thesis tries to describe the most common elements used in advertisement. These findings are applied in the practical part to a specific campaign with the purpose of creating hypotheses about impact of advertisement on customer. The aim of the practical part is using the results of the survey to assess validity of hypotheses.

Ethnic differences in etiological factors linked to body image dissatisfaction and eating disorders were examined. In addition, the interaction of acculturation and body image dissatisfaction in influencing minority women's relationships with their parents was investigated. Participants consisted of 302 undergraduates from three ethnic groups: Caucasian, Hispanic American, and African American women who were administered self-report measures. Differences were not found between the groups in body image dissatisfaction. Low self-esteem, internalization of the thin ideal, and family emphasis on weight and appearance were all related to more body image dissatisfaction for each of these groups; however, differences in degree of endorsement were also noted between the ethnic groups on these factors. Based on the interaction findings (body image x acculturation) separation from one's mother was found in the area of attitudes and emotions for the Hispanic sample but not for the African American sample on any of the parent scales. Areas for future research and implications for diagnosis and treatment of minority populations are also discussed.

The following essay investigates the artificial magic environment in two fairy tales with similar tropes and themes, to find out if the magic is necessary for the growth of the characters. The ecocritical movement constitutes the essay’s theoretical background in order to shine a light on the physical nature that has been slightly neglected when it comes to discerning the inner nature of the heroines in these stories. By employing theoretical concepts from animal studies, the essay also examines the relationship between animals and humans for the purpose of including the portrayal of animals in an expanded view on nature. The major conclusion of the essay is that magic can both help and hinder the protagonist’s journey to maturity. Furthermore, these fairy tales portray different methods of downgrading animals, but they also challenge an anthropocentric view of the world.

Background and problem discussion Organizations are today facing an uncertainty regarding how to properly integrate and work with CRM, in particular in regards to attraction and retention of customers. This can be managed through the use of marketing campaigns. There is a lack of practical research regarding the management and how to optimize the budget of marketing campaigns. Purpose The purpose of this study is to develop a deeper understanding of how small e-commerce retailers within the beauty industry can optimize the marketing budget for social media campaigns. The purpose will be realized through application of hypotheses. Method This study has applied an experimental method design, where cause-effect in regards to how the marketing communication has influenced the customer behavior was investigated. This has been made through applying a modified A/B-test through the use of a marketing campaign, containing of three ads. The ads have been adapted in regards to the pre-study, using a company’s historical transaction data. Conclusion The results of the A/B-test show higher effectiveness and efficiency in the form of CTR, CPC,CPM, link klicks, more purchases, and lower cost per result. This is the result of the adaptation of the ads in regards to the target group. All of the ads in the campaign display a higher value than the Swedish average. This validates the notion that ads adjustments have a positive effect on customer conversion, and as a result on optimizing social media campaigns marketing budget. / Bakgrund och problemdiskussion Det råder osäkerhet hos företag hur de ska integrera och arbeta med CRM, i synnerlighet om attraherandet samt bibehållandet av kunder. Detta är något som företag kan hantera genomkampanjer, dock finns det en brist på praktisk forskning runt hantering och effektivisering av kampanjer och dess marknadsföringsbudget. Syfte Syftet med studien är att skapa en djupare förståelse för hur små e-handelsåterförsäljare inom skönhetsbranschen kan optimera en marknadsföringsbudget vid kampanjer på sociala medier. Syftet kommer att uppfyllas med en rad hypoteser. Metod Studien har designats som ett experiment då orsak-verkan undersöktes i hur kunders beteende påverkas av anpassad marknadskommunikation. Detta har gjorts genom att utforma ett modifierat A/B-test i form av en kampanj innehållandes tre annonser, vilket anpassats utifrån en förstudiebaserat på ett företags tidigare transaktionsdata. Slutsats Resultat av A/B-testet påvisar en höjd effektivitet i form av CTR, CPC, CPM, länkklick, flergenomförda köp samt ett lägre kostnad per resultat, detta till följd av annonsens anpassning till en specifik målgrupp. Samtliga annonserna i kampanjen visar på högre värden än det svenskagenomsnittet. Detta resultat visar på att anpassade annonser har en positiv påverkan på kundkonvertering, och därigenom på optimeringen av marknadsföringsbudgeten för sociala medier.

South Africa is a country of diversity, culture and various identities; and beneath this diversity, lays the complexity of defining and owning a space for oneself. This study was motivated with the intention to understand Black women’s representations in South Africa as well as the social interactions evident in the relationship between a Black woman and her hair. Literature elucidates on the historical richness of representation for Black people as well as the contemporary relevance of representation for Black women in particular. Furthermore, beauty discourse extends beyond the merely corporeal and finds meaning in historical, political, and circumstantial frames of thought. Eight semi-structured interviews were conducted with Black women. These interviews generated three discursive themes – hair and politics, hair and media and finally, circumstantial self-representation. Exploring these themes revealed that hair, as a projection of the self, is constantly redefining itself and its meaning in a progressive social culture. Furthermore, women assume agency and a degree of importance and identity from the hairstyles they choose to wear on a daily basis. / Psychology / M.A. (Psychology-Research Consultation)

MyVice speaks about the guilt I feel regarding the amount of beauty products I own. About these Things I collect and I just cannot control how many I buy... About my addiction to the rituals connected to these Things. About the obsession with beauty products within our homes. About the daily beauty rituals of a woman which are meant to produce the final result of appearance that she really was Born Like This... About the advertising connected with beauty industry. About beauty product testing on the internet. About being superficial and the senselessness of it. The final result is made of a video projection connected to art installation and book publication.

Den här studien fokuserar på vilken påverkan tillgänglighet, bekvämlighet och tid har på konsumenters köpintention vid köp av skönhetsprodukter via q-commerce. Undersökningen baseras på teorier utifrån konsumentbeteende, köpintention och konsumentens köpprocess som har föranlett utvecklingen av q-commerce. Tillsammans med tidigare forskning gällande digitalutveckling, mobilshopping och leveransservice presenteras teorier för att skapa en förståelseför vad som påverkar konsumenter till köp via q-commerce. Studien genomfördes med hjälp aven webbaserad enkätundersökning via sociala medier samt ett allmänt anslag via en lärplattform i Högskolan i Borås. Det som framgår av studiens resultat är att samtliga hypoteser kan accepteras gällande att ju högre konsumenter värdesätter tillgänglighet, bekvämlighet och snabb leveranstid, desto större är sannolikheten att de väljer att genomföra köp av skönhetsprodukter via q-commerce. Det kan förklaras av att respondenterna värdesätter en lättillgänglig, bekväm och snabb köpprocess, vilket har påverkat utvecklingen av q-commerce samtidigt som skönhetsprodukter anses vara en produktkategori som är efterfrågad i kontext till q-commerce. Resultatet som presenteras i den här studien går inte att generalisera till en större population. Dock ger resultatet en indikation på ett konsumentbeteende som fördelaktigt kan ligga till grund för framtida forskning gällande utvecklingen av q-commerce inom skönhetsbranschen men även för applicering på andra branscher med liknande attribut. Då qcommerce är ett nytt forskningsområde finns det relativt lite forskning om ämnet, vilket gör att framtida forskning bör ta hänsyn till en större population samt kontrollera konsumenters faktiska beteende. Vidare bör framtida studier förslagsvis använda sig av andratillvägagångssätt genom att granska utifrån ett företagsperspektiv samt bredda avgränsningen och inte bara fokusera på köp av skönhetsprodukter. / The focus of this study is if availability, convenience and time have an impact on consumers’ purchase intentions when purchasing beauty products through q-commerce. The survey is based on theories that describe consumer behavior, purchase intention and the consumer's buying process that have influenced the development of q-commerce. Together with previous research regarding digital development, mobile shopping and delivery service, theories are presented to create an understanding of what influences consumers to buy through q-commerce. The study was conducted with a web-based survey through social media and the platform of University of Borås. The results of the study emerge that all hypotheses can be accepted regarding the fact that the more customers value availability, convenience and fast delivery, the greater the probability that they choose to make purchases of beauty products through q-commerce. This can be explained by the fact that the respondents value a buying process that is accessible, convenient and fast which has affected the development of q-commerce and that beauty products are considered a product category that is in demand in the context of q-commerce. The results that are presented in this study cannot be generalized to a larger population due to the sampling method that has been used. However, the results give an indication of consumer behavior that can advantageously be used in the beauty industry for future research regarding the development of q-commerce, but also in other similar industries. Since q-commerce is a new research area, there is minimal existing research on the subject, which means that future research should take a larger population into account and control consumers' actual behavior. Furthermore, future studies should suggest using other approaches by examining from a company perspective and broadening the boundaries and not just focusing on the purchase of beauty products.

The subject of this diploma thesis is the new apartment house with business premises in the Riegrova street in Svitavy. The apartment house is located on flat land in the built-up area near the town centre. The building does not have a basement and has four floors. On the first floor there are a beauty and massage salon, a newsagent, a shoe shop, a maternal centre, entrances to the residential part and storage spaces belonging to the housing units. On the second, the third and the fourth floors there are housing units of different categories. The car park is situated outside the building. The building is made from constructional system Porotherm, the roof of the building is flat. The facade is designed with an external thermal insulation composite system. Drawings are processed in ArchiCAD 14.