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本文主要從句法(Syntax)與音韻(Phonology)的介面關係來探討東勢客語的陽平、陰平及陰去變調現象。本研究以語料庫為根據，觀察東勢客語變調的主要型態，並從句法與音韻的介面來定義變調範域(Tone Sandhi Domain)，包括音步(Foot)、音韻詞組(Phonological Phrase)、語調詞組(Intonational Phrase)等等。本文也發現變調規則必須以循環模式(Cyclic Mode)運作，而且三個變調規則的屬性皆不相同。陽平變調受音步規範、陰平變調較受音韻詞組規範，而陰去變調則不受音韻結構限制。 / This thesis explores the Yangping, Yinping and Yinqu Tone Sandhi Rules (YATSR, YITSR, YQTSR) in Dongshi Hakka from the perspective of the interface between syntax and phonology. According to a Dongshi Hakka Tone Sandhi (DHTS) corpus, this thesis presents the predominant tonal patterns of these rules, and defines the tone sandhi (TS) domain at the interface between syntax and phonology, including foot, phonological phrase, intonational phrase and so on. This thesis concludes that tone sandhi rules must apply in a cyclic mode, and that the three rules are subject to different prosodic structures. YATSR is conditioned by the foot, YITSR is better defined by the phonological phrase, while YQTSR is not structurally-bound.

互聯網金融是一個比較新興的概念，也是一個充滿未知，充滿想像空間的概念，其興起有其獨特的背景。這些背景中，有些是全球性的，有些則為中國大陸所特有。 本文藉由相關的一些文獻回顧，並結合一些數據分析趨勢，以中國大陸的互聯網金融為主要研究對象，結合相關論文和期刊的觀點，同時也結合網路上以及電視節目裡一些專家學者的觀點，將這些加以整合，並結合我自己對互聯網金融的一些看法，讓大家對互聯網金融有個整體的瞭解，瞭解整體的框架。 本文探討了互聯網金融的基本概念，特點分別是成本和邊際成本低，效率高能夠充分而快速地抵達潛在客戶，但以小微客戶為主，覆蓋廣，發展迅速，但淘汰率快，監管弱，風險大，市場格局可能發展成寡頭市場。本文也探討了互聯網金融的幾個典型誤區，分別是互聯網金融就是電子化，將一些傳統的金融業務從線下搬到線上就是互聯網金融，不細分客戶，所有客戶都通過互聯網來服務。 本文將互聯網金融分8個模式進行探討，分別是第三方支付，P2P，眾籌融資，互聯網貨幣，大數據金融，互聯網金融門戶，互聯網理財產品，資訊化金融機構，並分別論述這8個模式對傳統金融的影響，並進行中美兩國互聯網金融的對比，預測互聯網金融未來的趨勢。 / Internet financial service is a relatively new concept, an unknown concept and a concept full of imagination. It has special backgrounds. Some are global, and some are unique in China. This paper mostly focuses on the Internet financial services in China. This article combines the view of some papers and magazines, and the paper also combines the view of some experts on TV and on the Internet. But some of this view is not so proper in my point. So I combine this view with my own opinion. I wish that the readers will have a simple understanding of the Internet banking from my paper. This paper discusses the basic concepts of Internet banking. The characteristics are low cost and low marginal cost, high efficiency. The main customers usually do not have too much asset. It has wide coverage, develops rapidly. Its attrition rate is fast. It has weak supervision , high risk and the market may develop into oligopolistic market structure. This article also discusses some typical errors of understanding of Internet banking. The first one is that Internet banking is just electronic. The second one is that moving the traditional financial business from offline to online is the Internet banking. The third one is to use the Internet to service all the customers with no customer segments. This article will discuss the 8 modes of Internet banking, which are third-party payment, P2P, crowd funding, Internet currency, big data finance, Internet banking portals, Internet financial products, information oriented financial institution. And this paper also discusses these eight models’ impact on traditional finance. This paper compares the differences between Chinese and American Internet financial services. At last, the paper predicts the future trends of Internet financial services。

越南食品加工業的策略管理,以Masan Consumer公司為例 / The processed food industry in Vietnam is at its growth stage with more companies having joined the market in the past twenties years, attempting to stronger position their brand name or trying to build a loyal customer base. The Masan Consumer Corporation, which belongs to the Masan Group - one of the Vietnam’s biggest private sector companies, has been operating quite well in the market with encouraging business performance. The Masan Consumer Corporation has an efficient logistics management, famous brand names, and a huge investment from a private equity fund, a good production facility and a capable management team with both local and international professionals. The Vietnam’s macroeconomic environment offers the company with many opportunities, such as: Consumers have more interest in branded products and are ready to pay higher price for special offering; High level of disposable income and expenditure on food both in city centers and rural areas; travel industry is developing and looser family structure; The domestic market remains big and faster pace of life in the city centers and online delivery is an untapped channel of distribution. At the same time, there are some threats facing the company, which are the higher expectation from customers; Famous Western products with strong investment of promotion and marketing programs or more companies from the Asian Economy Committee are investing in Vietnam; Hard to predict the inflation rate or too high interest rate; Competition from imported brands from other countries; An increase in energy cost in cost structure of the company. Based on the analysis of looking outside and inside the company, strategic recommendations for business and functional levels and strategic business units are proposed.

在研究波蘭外包服務產業之發展現況與種類後，接著以波特之國家競爭優勢模型，觀察波蘭國家環境是否能孕育外包服務產業，而波蘭擁有高品質之人力資源、優秀之資訊科技和電信基礎設施、經濟特區與科技園區之出現，且地處歐洲之中心、廣闊便利之辦公空間，與吸引人之勞工成本，使得波蘭成為外包服務產業之良好孕育基地。 波蘭外包服務產業之因應策略，包含：提供進階之商業服務、波蘭外包服務產業之現今策略，外包服務產業之長期策略。(一)提供進階之商業服務：以波蘭之人才庫優勢，向全球企業提供最先進的服務，成為商業服務領域之頂尖領導者。(二)波蘭外包服務產業之現階段策略：政府、企業和學術機構之策略改變，皆能促成波蘭外包服務部門之發展，為了成為全球的領先。(三)外包服務產業之長期策略：為使波蘭成為商業服務之國際領導者，新的波蘭投資國際企業須積極創立，提供更適宜之創業環境。 / To study the Polish outsourcing industry development and type, followed by Porter's model of national competitive advantage, to observe whether the Polish national environment can nurture outsourcing industry, while Poland has a high quality of human resources, excellent base of Information Technology and Telecommunications It appears facilities, SEZs and technology parks, the and is located in the center of Europe, the vast convenience of office space, and attraction of labor costs, making Poland a good breeding base for the outsourcing industry.

本論文係以2009年苗栗縣長選舉尋求連任的候選人陣營做為個案研究的對象，主要透過文獻資料分析以及選後針對參與此次選舉的候選人相關幕僚進行深度訪談的方式，探討候選人競選連任時的選舉策略。內容首先從整體環境、選區背景、候選人競爭條件等三個部分，了解候選人制訂選舉策略時的考量因素。接著就候選人在選舉期間究竟如何制訂相關的策略以及面對影響因素的因應策略加以分析討論。最後透露選舉結果的呈現探討選舉策略的效果。 本論文研究問題如下：候選人此次競選連任的選舉策略為何? 與首次競選在策略上有哪些不同的地方? 候選人在此次競選連任時是否有所謂的現任者優勢? 策略上如何發揮其優勢以獲得勝選? 候選人這次連任面對中央執政不佳、地方派系問題以及族群相對弱勢等對選舉有所影響之因素，策略上如何因應以避免影響選情? 研究結果發現，此次選舉策略係以候選人最大優勢為主要考量，包括現任者優勢及政黨優勢，而政績是候選人勝選連任的關鍵因素。族群選票策略是兩次選舉策略上最大的不同之處。地方派系仍有影響力，但政黨對決的態勢使其勢力逐漸減弱。整體環境因素對此次選舉仍造成一定的影響。

近年來教育部為了秉持弱勢關懷的精神，推動不同形式的課後輔導計畫，目的就是為了落實弱勢學童的教育輔導。相較於以往的課後輔導多以成人的需求去安排學習，但成效往往不佳，不禁讓研究者去思考：「什麼樣的教育才是弱勢學童所需要的？」因此，本研究選取此位於偏鄉的課後輔導機構「孩子的書屋」作為研究的個案，從國中生的角度，藉由訪談的方式，輔以田野札記、省思紀錄及文件資料等工具，試圖進行資料中種種現象的理解與意義的建構，分別呈現四位國中生的研究結果及綜合討論，得到的研究結論如下： 一、課業需求方面 （一）書屋的教師能針對孩子的學習困境與程度，以淺顯易懂的輔導方式提供孩子所需的補救教學；同時，師生雙向互動的教學法，讓孩子勇於在課堂中表達自己的想法。 （二）書屋教師因師資不足時而採用電腦輔助的教學方式，導致孩子在面臨學習困境時，無法及時向教師尋求協助。 二、興趣需求方面 （一）書屋從「孩子能力」而非「課業」的角度來發展課後學習活動，並試圖理解孩子的主體需求，協助其進行生涯探索。 （二）孩子在音樂會、單車訓練以及各種學習課程體驗中重新賦予自我定位的角色，找回對自己的認同與自信。 （三）非強制性的課後學習活動，讓孩子在選擇上擁有較多的自主權。 三、在生理需求方面，書屋具有生活照顧的機能，提供晚餐、親職照顧、個人衛生清潔的教導，關注孩子的生理需求。 四、心理需求方面 （一）書屋營造的安全環境以及師生關係的正向經營，讓書屋教師和孩子的互動關係上，分別扮演教師、談心的朋友以及家人三種角色，藉由同理學生的情緒與學習狀態，有助於孩子的心理需求得到即時的關注。 （二）家長和孩子對書屋的認知不同，家長則視書屋為課業補救輔導的場所；孩子卻認為書屋主要為興趣發展、娛樂、社交的場所。面臨親子之間對書屋的認知衝突，書屋扮演孩子親子溝通的橋樑，協助改善親子關係。 五、在社會需求方面，藉由與同儕的互動關係，讓孩子在書屋找到歸屬感；然而，國中同儕大量流失的問題會間接影響孩子來書屋的意願、人際互動的模式。 六、影響四位書屋國中生書屋意義建構的相關原因，是起因於孩子本身、隱藏在背後的複雜家庭狀況以及學校部分。其中，在個人層面為學童本身的個性、學習態度及人際關係不佳；在家庭層面為家庭型態、家長教育期望及親子互動關係；在學校層面為教師的教學方式與態度、上課所造成的疲憊、學生的分類、師生互動關係。 最後，依照研究結果，研究者針對課後輔導的機構以及後續研究給予建議。 / Recently, in order to be based on the spirit of caring for the under-priviledged minority, Ministry of Education promoted vary forms of after-school programs. The purpose of the program was to carry out education guidance of under-priviledged children.　But after-school programs which were designed from the adults’ perspectives to arrange the learning in the past, the results were not as well as they expected .The researcher started to think: “ What kinds of education was needed for these under-priviledged children? “ Therefore, this study took “ Kid’s Bookhouse ” as an case. From the perspective of junior high school students, the study was carried out mainly by interviews and proved by field note, reflection journal and documents to explain these phenomena from the field, reconstruct these information and meaning. The results of the four junior high school students were presented as a comprehensive discussion. The resulting conclusions are showed as following: 1. In terms of school work needs: (1) The teachers in the “ Kid’s Bookhouse” could provide different teaching strategies that depend to the different learning difficulties of the child. Meanwhile, children could express their ideas easily in the classroom by two-way teacher-student communication. (2) Because the number of the faculty was decreasing, the teacher in the “ Kid’s Bookhouse” used the computer-assisted instruction. It led the child to be unable to seek help from teachers when she faced the learning difficulties. 2. In terms of interesting needs: (1) Instead of "homework finishing" ,the “ Kid’s Bookhouse” developed after-school program from the children’s ability and understand their needs to explore careers. (2) Children found their own identity and self-confidence in variety programs: concert, bicycling training courses and so on . (3) Non-mandatory after-school learning activities made children have more autonomy in choice. 3. In terms of interesting needs, the “ Kid’s Bookhouse” had a life care function, provided dinner, parenting care, personal hygiene teachings and physical needs of the child. 4. In terms of psychological needs: (1) To create a secure environment and a positive attitude of teacher-student relationship in the “ Kid’s Bookhouse” , teachers played three roles : a heart-to-heart talking as a friend, interaction as family and the teacher. By understanding student's emotional state and learning, it paid immediate attention to help the child's psychological needs. (2) Parents and children had different standpoints of the “Kid’s Bookhouse”. The parents took the “ Kid’s Bookhouse” as a place to remedy schoolwork, but children tought the “Kid’s Bookhouse” as a place to develop hobbys, engaged in recreation and promoted social skill. Faced with cognitive conflict between parents and children to the “ Kid’s Bookhouse” , the teacher played a role of communication bridge between parents and children to improving parent-child relationship. 5. In terms of social　needs, by interaction with peers, the children found a sense of belonging in the “ Kid’s Bookhouse” . However, the huge decreasing of student indirectly affected the desire of child to come to there and their interpersonal patterns. 6. Related factors affecting four children in the “ Kid’s Bookhouse” were due to the child itself, hidden behind a complex family and school condition: (1) At the individual level was for children's own personality, learning attitude and poor relationships. (2) At the household level was for family patterns, parental expectations and the interaction between parent-child education. (3) At the school level was for teachers teaching methods and attitudes, school fatigue caused by classification of students, teacher-student interaction. Finally, in accordance with the findings, the researcher gave advice for after-school tutoring agency and following-up studies.

本研究針對1996年至2008年台灣總統大選的造勢活動，挑選各次大選中特定的大型造勢活動做為個案研究分析，分別在文宣策略、活動幅員、媒體效果及民意支持度等影響層面做為分析指標，輔以當年曾參與選舉的競選工作人員及記者的深度訪談，找出四次總統選舉各類造勢活動的類型及表現方式，並分析各項類型活動在每次大選運用的變化。 研究個案的選擇指標是以影響性及大型活動(Mega-events)規模的條件來篩選，依序探討1996年陳履安「行腳祈福」、2000年陳水扁「百萬人民站出來」、2004年陳水扁「牽手護台灣」及2008年「Long Stay下鄉長住」四個案例。以四次不同年代的總統副總統選舉中特定單一的造勢活動，依據「事件行銷」及「選舉造勢活動」對大型活動(Mega-events)的分類，以及SWOT優劣勢分析模式進行個案研究。 本研究深入訪問四個案的競選總部高階負責人，以及當時擔任該造勢活動的媒體採訪記者，以「半結構性訪談」方式，了解四個案造勢活動的規劃及執行細節，以及受訪者認為該造勢活動個案對選戰的影響效果。 研究發現大型競選造勢活動能夠型塑及強化選戰主軸、且達成多項競選功能成效，並加深勝選的助力。最後綜合比較四大個案，分析在各自年代的歷史意義、選情熱度以及投入資源程度的不同，對當年以及往後選舉的影響層面也有不同的意義。 / This study investigates the impacts of campaign events (rallies) on the result of Taiwan’s presidential elections from 1996 to2008. The analysis focuses on the campaign strategies, the scale of the activities, media effects as well as the strength of public support at each campaign event. Combining with in-depth interviews with campaign office staff and journalists, the study aims at detecting the patterns of the campaign rallies, and their impacts on the particular presidential election. Four significant campaign events (also known as Mega Events) are selected for this study and they are: Chen Li-an’s " Blessing March" in 1996, Chen Shui-bian’s "Million People to Stand Up" in 2000, Chen Shui-bian’s "Hand in hand to cherish Taiwan " in 2004, and Ma Ying-jeou’s " Long Stay" in 2008. The cases are chosen based on the scale and size of the activities and their potential impacts on election outcomes. In addition to event analysis, semi-structured interviews were conducted with the high-level executives from the campaign headquarters of the chosen cases and journalists who were following these events at that time, to provide an in-depth analysis on planning and execution details, and to gauge the impacts of each rally from the interviewees’ perspectives. The findings suggest that large-scale campaign rallies are indeed capable of strengthening campaign fever, consolidating supports, and thus, enhance the chance of winning. Last but not the least, a comprehensive comparison of the four mega-events (including the analysis of the historical meaning of the event at that time period, citizen enthusiasm to the particular election, and resources allocation for each event) is included in the discussion. The findings suggest that each event does have a different historical meaning at its own time and has impacted on subsequent elections.

科技的發展日新月異，產業變動也愈來愈激烈，而新舊技術的交替更是頻繁，企業如何創造並維持其競爭優勢，一直是各方關注的議題。 現今的企業面對產業環境與消費者喜好的高度不確定性，企業如何面對、認知，以及正確回應環境的變動，適時更新企業的競爭優勢，才能在隨時變動遊戲規格的快速競爭環境中生存。企業在過往所建構的競爭障礙，諸如稀少、無法模仿、無法替代的資源，一旦面臨大環境的變化，如果企業的組織流程、資源配置，以及發展途徑未能與時俱進，企業將在短時間內被迫退出市場。 本研究所探討的個案公司由光儲存晶片市場崛起，並以破壞式創新的商業模式快速進入手機晶片市場，一舉成為中國手機晶片市場的霸主。但是近年來智慧型手機的快速興起，動搖了個案公司原本的市場地位，導致營收與獲利績效均不若以往。 本研究以動態能力的觀點，分析個案公司在發展歷程中各個階段的資源分佈與能耐結構，同時配合產業與市場環境的變遷，描繪出個案公司的動態能力演進過程。之後亦針對個案公司近來面臨的困境，藉由動態能力的觀點，分析其原因以作為其他企業發展借鏡。

本篇目的---對於精實企業來說資訊預測的能力扮演舉足輕重的角色，如汽車製造商須要有可靠的資訊來完成各項重要的決策以保持企業競爭力，市場以及消費者的活動提供了新型態的資料可以透過現代科技來處理分，本篇論文希望從2008年至2016年整合的Google 搜尋趨勢資料來建構預測模型。 設計/方法論/方法---基於五階段消費者購買行為，此研究檢視整個過程中合適的Google關鍵字，並利用滯後變數模型和Google搜尋趨勢來驗證銷售和各種經濟變數之間的關係，預測的銷售會更進一步檢視其正確性。 結論與發現---用來檢視預測正確性的兩種最常見的方法指出Google搜尋趨勢可以作為有效的銷售預測依據，研究發現總體經濟變數和時間序列在預測上相較於Google搜尋趨勢在短期相對有效性小。 研究貢獻---僅有少許在汽車銷量預測上的研究將Google搜尋趨勢和合適的時間滯留列入考量，本篇研究提供消費者行為和銷售資料關係的新視角。 / Purpose – The role of forecasting in a lean enterprise is immense. It is crucial for car manufacturers to have reliable information about the future to make important decisions and stay competitive. Developing markets and consumers provide new types of data that demand modern approaches to be handled. This paper aims to create reliable forecasting models through integration of Google Trends data from 2008 to 2016. Design/methodology/approach – Building on the 5-stage-model of consumer buying behavior, the study identifies suitable Google keywords for this process. Autoregressive distributed lag models are used to examine the relationship between sales and macro-economic variables as well as Google Trends. Predicted sales are used to test for accuracy. Findings – Two most common evaluation measurements for forecasting accuracy suggest the use of Google Trends, as predictors for future sales, is outstanding. The finding concludes that macro-economic variables and seasonality are not as valuable as Google Trends in short-term, up to one year, forecasting. Value – Only little research on car sales forecasting takes Google Trends and their appropriate time lags into account. This analysis provides new insights into the linkage of consumer behavior and sales data.