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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
451

台灣期貨交易所收費合理性之探討

林映辰 Unknown Date (has links)
台灣期貨交易所主要收入來源為交易經手費及結算手續費,和先進國家相比,我國此兩項收費偏高,且隨著期貨市場交易量日增,期交所保留盈餘已超越股本,費用似有調降的空間。 期交所為一獨占組織,收費須受政府管制訂定,又其為公司制,定價須考量股東合理之報酬及保留可供未來擴充內部之資金,但亦肩負盡可能降低費率,以活絡市場,提升我國價格競爭力,與國際接軌等政策任務,具有公益及營利雙重性質。本文根據台灣期貨交易所1997年至2004年的損益表及1999年至2005年的成交量,利用高低點法分析期交所成本特性,再使用目標利潤訂價法及成本加成定價法試算交易經手費及結算手續費之建議費率,然後與現行費率比較,評估期交所收費是否合理。結果顯示實際收取的交易經手費是建議費率的2.35倍,結算手續費則是2.26倍,建議費率遠低於實際定價,故收費標準應有調降空間。
452

克服貿易障礙之非官方策略:增加中美洲與台灣之貿易 / Strategies for overcoming trade barriers:Increasing trade between Central America and Taiwan

杜達仕, Sanchez , Tomas Unknown Date (has links)
突破貿易障礙,增進中美與台灣之間的貿易 / On the end of August 2003, Taiwan signed its historic first free trade agreement, and it made so with the Central American Republic of Panama, at the same time, the rest of Central American countries pledge to increase the commercial relations with Taiwan. Since then, governments on both regions have been promoting Central America as Taiwan’s gateway to the Americas and Taiwan as Central America’s gateway to Asia, in terms of international commerce. Through this research we question whether these statements are accurate and if in fact, Central American companies can increase their presence in the Taiwanese or other Asian markets, with the optimum goal of generating at least some wealth for their own nations through private initiatives. The arguments have been made after the analysis of primary and secondary data for the sake of objectiveness. Results show that the almost non-existent presence of Central American companies or their products in the Taiwanese market is not only due to the many barriers inherent of the economy and the market (such as distance, low competitiveness in Central America compared with high competitiveness in Taiwan, or lack of knowledge of the local market and culture) but also due to a lack of interest of vision from business people, especially those in Central America. However, in the market exist enough conditions to make feasible a positive increase in the trade balance between Central America and Taiwan at the moment when new entrepreneurs dare to venture to capture a piece of the Taiwanese and other Asian markets. Moreover, the appearance in the market of some mechanisms such as electronic exchanges or other types of e-commerce applications, as well as the proliferation of trading companies might also have a significant positive impact on the trade of goods and services between the two studied regions.
453

十九世紀末日本輿論界之台灣論述-以福澤諭吉與內藤湖南為研究對象 / The opinions about Taiwan by Japanese Critics at the End of 19th Century -Focusing on Yukichi Fukuzawa and Konan Naito

林宗賢 Unknown Date (has links)
西元一八九四年中日甲午戰爭爆發,翌年清朝戰敗,隨後即與日本簽訂了中日馬關條約,決定了臺灣即將割讓予日本這個無法挽回的事實。對於日本來說,臺灣雖然是第一個經由簽訂正式的國際條約而獲得的殖民地,但是由於先前並未有統治海外殖民地的經驗,再加上在統治臺灣的初期遭受到臺灣人民前所未有的激烈抵抗,使得日本因此耗費了不少國力。儘管如此,對日本來說,其在臺灣的統治卻被賦予了極重大的意義。 日本自明治維新以來,為了要免於被殖民地化的危機,因此積極的致力於文明開化的政策推動,並以成為一個主權獨立的文明先進國家為目標。而中日甲午戰爭的勝利即代表著日本已跨出了成為歐美列強般強權的第一大步。所以當時在割讓臺灣一事上面格外受到歐美列強的矚目,它並成為日後日本是否有能力統治海外殖民地的一個重要指標。在這樣的時空背景下,關於統治臺灣的相關議題不論是在日本的政界或是輿論界都引起了相當大的討論,而日本朝野上下藉由這些討論也試圖著去決定今後統治臺灣的基本路線。其中,在日本政界中原敬與後藤新平展開了一場關於統治臺灣的路線之爭,而在日本民間的輿論界當中,則是出現了許多知識份子對於統治臺灣的相關建言。 因此,本文欲將焦點集中在日本輿論界中關於臺灣論述的相關探討。並且欲以在日本享有高度名聲的福澤諭吉(1835-1901)與內藤湖南(1866-1934)做為研究的對象。福澤諭吉與內藤湖南在對於中華文化的觀感上面存有相當大的歧見,因此作者對於在此前提之下他們在獲得臺灣這前後數年之間所發表的關於臺灣相關論述當中,所反映出來的當時知識份子對於獲得臺灣這塊殖民地的觀感以及期待為何感到興趣並欲探討之。同時,作者亦欲探討他們所謂的「文明化」在臺灣殖民地統治上被賦予著何種意向,從中去更深入探討他們所撰述之臺灣論述當中是如何反映、呼應當時日本國內情緒高漲的殖民地主義。 關於研究方法,本文欲以當年之社論與新聞報導為主要的研究史料進而分析之,同時欲考量他們於撰寫這些臺灣論述時所存在的歷史背景等客觀因素,與今日學者對於他們的研究與評價互相對照後,進而期待能夠從中客觀地分析他們所呈現出來的臺灣觀點。 / 日本語要旨 1894年に日清戦争が勃発した。その翌年に清が敗戦し戦勝国の日本と下関条約を調印し、台湾割譲と言う決定的な状態に陥った。日清戦争の勝利によって日本は台湾を「最初の公式的植民地」として獲得したが、植民地統治は未経験の上に、加えて台湾の領有頭初から絶えず台湾住民の激しい抵抗にあったため、台湾統治に沢山の国力を消耗してしまった。 だが、日本にとって台湾の統治は重要な意味を持った。明治維新以来、植民地化されないように日本は文明開化に尽力し、欧米列強のような主権独立の文明先進国と成ることを目指していたが、日清戦争の戦勝が即ち植民地帝国として欧米列強と肩を並べて前進するという大事の第一歩であったと思われる。従って、台湾領有は当時列強に注目され、これからの日本が海外の植民地を統治し得るか否か、という一つの重要な指標と看做された。その様な背景には、台湾統治を巡る議論が日本における政界と言論界において盛んに論じられ、台湾における統治路線の定着を捉えようとされた中で、日本政界では台湾における統治路線を巡る論争が原敬と後藤新平の間に展開されたが、言論界では当時の知識人によって練られた統治策が絶えず披露されてきたといった盛況がみえる。 従って、本稿では日本の言論界における台湾に関する論述に集中し、そして、日本において極めて名高い知識人である福沢諭吉(1835-1901)と内藤湖南(1866-1934)を研究対象としたいと思う。中華文化に対する評価に大きなずれがある彼らが台湾領有の前後数年間のうちに発表した台湾問題の論述を分析した上で、当時の日本知識人が持ったようやく獲得した新しい植民地台湾に対する印象と期待は一体どのようなものであっただろうか、という点に筆者は関心を持っており、これを探求してみたい。また、台湾植民地の統治において彼等によって提唱された所謂「文明化」というものはそれぞれ如何なる意向を付与されたか、という課題を検討することで彼らの台湾論に写ったものが当時の日本植民地主義の高まりに対してどのように呼応していくのかも探りたいと考えている。 研究方法として、本稿では主に論説と新聞記事を史料として用いて分析を行い、そして、当時福沢諭吉と内藤湖南が台湾に関連する著述を発表した背景における客観的な歴史的要因と、現代の学者が行っている彼らについての研究を対照しながら、彼らの台湾観を検討していきたいと思う。
454

季季及其作品研究

李麗敏 Unknown Date (has links)
季季作品文質量俱佳,但並不常被論者論及,本論文意圖藉由作家生平的整理、主題內涵的探討、藝術表現的分析,以及文學系譜的爬梳等幾個面向的探討,使季季的文學價值得到恰當的評價。以下簡述本論文的章節架構: 第一章是緒論,首先在概述研究的動機和目的,以說明本研究的必要性和預期的成果。其次設定研究的範疇及說明研究的方法,最後彙整有關的文獻資料,及勾勒本論文的組織架構。最後並附各章提要,點明其餘各章重點。 第二章是寫季季的生平經歷、文學啟蒙、文學開展與文學創作。季季沒讀過大學,但這並沒有妨礙她成為作家。她的文學興味是在虎尾女中胚胎萌芽的。漸漸的以職業作家嶄露頭角,知名度在台灣文壇攀升打響。文章見於報紙、雜誌、專欄,且持續在進展中。 第三章是在說明季季創作的主要成就在小說,而她的小說作品大都集中一九六四年到一九七九年,大約有十年的時間。在同輩的女作家中,季季是才華出眾的一位,在她的作品中,對社會現象有多樣性的觸角,且在她龐大的作品群中,約略可以看出她作品的四種不同的發展軌跡:第一類是充塞著現代主義色彩的描寫;第二類是自傳性頗為濃厚的作品;第三類是摻雜著浪漫與寫實。第四類作品是充滿幽默和嘲諷的寫實主義作品。 第四章主要在說明季季的散文觀點。她的散文是喃喃向內傾訴的心語,醇厚細膩。從散文裏,可以看出她的思想及個性。此外,她的散文很能發揮對現實的透視力,字字句句都緊扣著生命的脈動,在文字技巧及內容思想上已具相當水準。 第五章是在說明季季在散文、小說、雜文、評論等方面,皆能有所涉獵,創作出不少優秀的文學作品。此外,她還身兼編輯,並與臺灣文化界的關係異常緊密,在文壇上有相當的成就,也為臺灣文化事業的發展貢獻良多。 第六章是結論,總整了本文研究心得,並針對季季的作品作一全面性的觀照,同時簡論季季在編輯、小說、散文等方面的成就,冀望能藉由釐清季季的文學定位及意義,對季季文學藝術予以適度之評價,進而為季季在現代文學史上做較為恰當的定位。
455

信仰與寺廟傳統 --台灣民間信仰功利性質之研究-- / Faith and Temple Tradition, Researching the Utilitarian Nature of Popular Religion in Taiwan

Graham,Fabian C. Unknown Date (has links)
The primary focus of this thesis is in the relationship between popular religion and culture in Taiwan. The influences of major religions and schools of thought including ancestor worship, Confucian morality, Sinicized Buddhism, religious Taoism, and Animism, and the traditions and rituals associated with them have all contributed to the structure of popular religious practices in Taiwan today. This thesis therefore approaches popular religion in Taiwan from both historic and contemporary perspectives. First, a framework based on the historic development of philosophies and popular religious practices that began in the Shang dynasty and evolved through social turbulence and religious transformation will be established. Then, employing ethnographic research methods and analysis, field research conducted in four case study temples housing a selection of the most popular deities worshiped in Taiwan will be discussed. Including information from both surveys and key informant interviews, this thesis aims to show how popular religion in contemporary Taiwan is of a utilitarian nature. The historic framework will then be applied to contemporary religious practice in Taiwan, to explain how both historical factors and the evolution of popular religion has created a religiously tolerant and socially cohesive society. Of key interest to this thesis is religious divination, both due to its prevalence in popular religious culture, and its inherent utilitarian qualities. In the process of the aforementioned analysis, the dual phenomenon of finding deities from different traditions housed side by side in a single temple, and traditional aspects of popular religion being perceived as elements of cultural will be accounted for in both historic and current social contexts. Key words: Ancestor worship, Family cult, Confucianism, Taoism, Buddhism, Popular Religion, Deities, Utilitarian, Divination
456

國輪國造 戰後台灣造船業的發展

林本原 Unknown Date (has links)
本論文主旨探討造船技術知識在產業的滲透性,造船業發展的角色及其與政府、航運的互動關係。除前言與結論外,共分為三章。第二章為戰後台灣造船經營,重點在於探討戰後接收台灣造船業恢復舊有能力、協調貸款,協助修造船舶,航業危機影響經營方式,以及內部經營管理的弊病所在以及探討內部管理一系列改革方案,台船在戰後進行重建,籌措資金及人事、物料與財務管理,運用數據進行管理,改變以往忽視細節,憑藉本身經驗完成工作,造成管理未上軌道情形。 第三章為造船計劃的萌芽、中挫與調整,詮釋造船計劃政策形成過程、中挫與結果。經濟官僚又是如何藉由外資引進造船技術,以及經濟官僚如何訂定政策有效轉移造船技術與管理觀念,且造船業如何受到政治影響、工業環境以及國際航運景氣變化這些條件的制約。 第四章為重新尋找技術合作的夥伴,造船業發展基礎為船型設計、機材自製,需要高度技術能力,管理階層向外尋找技術資訊,伴隨建廠過程對於外來技術資訊的搜羅與吸收,調整若干制度機制,透過現場實作經驗將技術知識內化生根,解決船廠實際作業問題,進而估算作業成本,建構台日經濟交流的立體歷史圖像。
457

對外投資回銷決定因素之研究—以主要投資大陸地區之台灣製造業廠商為例 / Determinants of Reverse Import of Outward Investment Firms — Evidence from Taiwan’s Manufacturing Firms Primarily Investing in China

趙宇涵, Chao, Yu Han Unknown Date (has links)
台灣的經濟型態屬於海島型經濟,受限於地域狹小、天然資源匱乏,在要素或產品市場都相當依賴對外投資。自1980年代起,由於國內產業環境惡化,企業為尋求低廉生產成本,維持競爭優勢,形成一股海外投資潮。1990年後,中國大陸的改革及對外開放經濟的政策,更促使台商的投資大批湧向中國大陸。2006年台商對中國大陸投資占整體海外投資比重高達63.91%,顯示海外投資高度集中於中國大陸。在廠商追求最大利潤目的下,產能外移後自有將其產品回銷台灣,搶占市場之獲利誘因。回銷可能取代國內生產,使製造業產值及就業人口減少,甚至削減貿易順差效果。而加入WTO後,政府逐步開放中國大陸商品進口,更使回銷比率大幅提升。政府應對影響廠商回銷因子有所認知並進行政策檢討,避免對相關產業造成重大不良影響。因此,本文的研究目的在於以2004至2006年經濟部統計處「製造業對外投資實況調查」中,最主要投資地區為中國大陸之製造業廠商之追蹤資料,搭配Tobit模型的估計研究,探討以下問題:一、瞭解台商對中國大陸投資概況、台灣對中國大陸產品開放進口概況及2003至2005年大陸投資台商回銷比率變化狀況;二、探究影響廠商回銷台灣金額比率之因素;三、對產品回銷所衍生問題及提昇國內產業競爭力相關議題,提供具體的政策建議。 本文研究主要發現,廠商次要投資地區不論為歐美或東南亞地區對回銷比率均無顯著影響。廠商特性中研發密集度、廠商海外事業規模、開始投資中國大陸時間對回銷比率均無顯著影響;國際化程度及廠商國內事業規模均對回銷比率呈顯著負向影響。投資動機中當地市場發展潛力大、配合國外客戶要求或隨台灣客戶赴當地投資對回銷比率呈顯著負向影響;原料供應方便,價格便宜或利用當地價廉充沛勞工對回銷比率呈顯著正向影響;當地土地取得容易則對回銷比率無顯著影響。水平分工中,產品不同,但台灣生產的附加價值高,對回銷比率呈顯著正向影響;產品相同,但台灣產品較高級以及產品種類及品質完全相同均對回銷比率影響不顯著。垂直分工關係中,台灣生產零組件與半成品,海外事業裝配及生產成品,以及海外事業生產零組件與半成品,台灣裝配及生產成品,對回銷比率均具有顯著正向影響,且後者之係數估計值高於前者。中國大陸投資事業之行銷方式由台灣母公司負責行銷,對回銷比率有顯著正向影響關係。對外投資之23個行業中,有16個行業之回銷比率,相對於食品及飲料製造業顯著為高,其中係數值前五大為精密器械業、電子零組件業、家具及裝設品業、運輸工具製造修配業與電腦通信及視聽電子產品業,顯示這些產業之回銷比率相較於其他產業為高。最後,由時間虛擬變數估計結果發現,相對於2003年,2004年回銷比率並無顯著地高於2003年,但2005年回銷比率顯著地高於2003年。 / Taiwan economy is an inland-style economy, curbed by limited land and lack of natural resource; Taiwan’s factor and product market depend heavily on investment to foreign countries. Starting from the 1980s, due to the deterioration of domestic industry environment, enterprises were searching for lower production costs to maintain competitive advantages; a trend of overseas investment hence formed. After 1990, Mainland China’s reforms and open economic policy have led to a huge inflow of Taiwanese investment into Mainland China. In 2006, Taiwan businesses’ investment in Mainland China is as high as 63.91% of Taiwan’s total overseas investment signaling high concentration of Taiwan overseas investment in Mainland China. Under the objective of maximizing profit, the enterprises have incentives to reverse import their products back to Taiwan for grabbing market share after moving their production capacity overseas. The reverse import could replace domestic production and lead to reduction in manufacturing output value and employment, even reduce the trade surplus effect. After join WTO, the government has gradually opened the market for products from Mainland China which leads to a sharp increase in the reverse import ratio. The government should understand the factors affecting enterprises’ decision on reverse import products back to Taiwan and carry out policy reviews to avoid creating significantly negative impacts on related industries. Accordingly, the research of this thesis aims to use the panel data of manufacturing firms who are primarily investing in China from the “Survey of Current Condition on Manufacturing Industry Overseas Investment” compiled by Department of Statistics of Ministry of Economic Affairs between 2004 and 2006 and combine with Tobit model to conduct an estimation research and probe into the following issues: 1. Understand the general condition of Taiwanese business’ investment in China, the general condition of Taiwan’s progress in opening up market for products from Mainland China and the variation of reverse import ratios of Taiwanese business investing in Mainland China between 2003 and 2005; 2. Probe into the factors affecting the reverse import ratio; 3. Offer concrete policy suggestions for problems generated from product reverse import from China to Taiwan and the related issues of enhancing competitive capability of domestic industries. The major finding of this study is that the secondary investment area has no significantly impact to reverse import ratio no matter the area is Europe, America or Southeast Asia. And if analyzing within enterprise characteristics, R&D concentration, foreign business scale and the time started to invest in Mainland China all have no significantly impact to reverse import ratio; the degree of internationalization and the enterprises’ scale in domestic have significantly negative impact to reverse import ratio. Within investment motives, local market development potential, cooperation with foreign customers’ request or the following of the footstep of their Taiwanese customers have significantly negative impact to reverse import ratio; convenient material supply, cheap input prices or the utilization of local cheap and abundant labor has significantly positive impact to reverse import ratio; the ease of obtaining land has no significantly impact to reverse import ratio. Looking into horizontal integration characteristics, for different type of products, the higher value added if produced in Taiwan has significantly positive impact to reverse import ratio; for same type of products but Taiwan products have higher grade and same quality products, they all have no significantly impact to reverse import ratio. Within the vertical integration relationship, if Taiwan companies make components and semi finished products and their overseas divisions are in charge of assembly and making finished products or the reverse situation all have significantly positive impact to reverse import ratio, and the later situation has higher estimated coefficient value than the former situation. If the parent company in Taiwan is taking charge of the marketing and sell of its invested business in Mainland China, the situation has significantly positive impact to reverse import ratio. Within the 23 industries which invested abroad, compared with food & beverage manufacturing industry, 16 industries have significantly higher reverse import ratios, and the industries which have the top 5 coefficient value are precision equipment, electronic parts & components, furniture & fixture, transportation tool manufacturing & repairing and Computer, Communication, Video & Radio electronic product industries; in other words, these five industries have higher reverse import ratios compared with other industries. Finally, from estimation results on time dummy variable, the study found that the reverse import ratio of 2004 is not significantly higher than that of 2003, however, the reverse import ratio of 2005 is significantly higher than that of 2003.
458

考試導向的學習情境下試題預覽學習單對提升國中生英語學習動機與學習成就之效益 / The effect of the test-question preview worksheets on promoting junior high school students' English learning motivation and English achievement in a test-oriented learning context

張琬琪, Chang, Wan Chi Unknown Date (has links)
動機雖被認定為影響第二語言及外語學習的因素之一,然而如何在考試導向的學習環境下提升學生內在或自主性英語學習動機的相關研究並不多。本研究依據自我決定理論(the self-determination theory)來設計學習單,用以輔助學生學習學校的一般英語課程,來探討自我決定理論在現行教育環境下使用的效益。此外,學習單的使用是否能幫助學生的成就表現優於其他學生也一併研究。 參與本研究的對象為台灣北部一所公立國中八年級兩個班的六十位學生。這兩個班級有相似的社會背景及英語成就表現,並隨機被指定為實驗組與控制組。實驗組可在考試前預覽印在學習單上的試題,而控制組則直接參與考試。本實驗歷時七週,蒐集資料的工具包含問卷、學習單和該學校所舉辦的英語成就測驗(英語段考)。研究方法含量化及質性分析,主要探討學習單對學生的三個英語學 習動機元素(autonomy, competence and relatedness)及英語成就表現的影響。 研究結果顯示高成就學生的主動性(autonomy)及中等成就學生的主動性(autonomy)、自我感知的英語能力(perceived competence)以及與同儕、老師間的相關性(relatedness)有提升。然而,低成就學生的三個英語學習動機元素則下降。另外,實驗組在該學校所舉辦的英語成就測驗的表現和對照組相比並無明顯差異。本研究最後對使用學習單提升學生內在或自主性學習動機在實際教學上的應用提供建議,以作為參考。 / Although motivation has been viewed as an important factor that affects second and foreign language acquisition, there isn’t much research investigating how to promote students’ intrinsic or more self-regulated motivation to learn English in test-oriented classroom settings. This study explores this area by complementing students’ regular English classes at school with the worksheets designed based on the self-determination theory. Furthermore, it also investigates whether students with the aid of the worksheets would outperform those not using the worksheets academically. For this research purpose, two classes of 60 eighth-graders in a public junior high school in northern Taiwan took part in this study. The two classes with similar social background and English academic performances were randomly classified into an experimental group and a control group. The experimental group was given a chance to preview the test questions which were printed on the worksheets distributed to them as the complementary material before the tests. The control group, on the other hand, was given the tests directly without the chance to preview the test questions. The experiment lasted for seven weeks, and the data were collected through three instruments, a questionnaire, the worksheets, and a school administered-achievement test. Both quantitative and qualitative research methods were adopted to probe into the influence of the worksheets upon the participants’ three motivational components, namely autonomy, competence, and relatedness as well as their academic performance on the achievement test. The study results indicate that the worksheets could help promote the high achievers’ autonomy and the middle achievers’ autonomy, competence perception and relatedness, but they did not exert positive effects on the low achievers. Furthermore, the experimental group didn’t outperform the control group on the school-administered achievement test. Some pedagogical implications were presented at the end of the thesis.
459

影響中學生升學發展之家庭因素 / Studies of Family Factors Affect the Development of Junior High School Students

賴柏翰 Unknown Date (has links)
人力資本的培養,仍須回到最根本的「教育」問題。隨著家庭結構改變和社會專業化分工的影響,學校和家庭外的社會化機構對於學生教育學習和成長的過程雖已扮演更加重要的角色,然而,我們亦不能忽略家庭教育對於學生教育表現的重要影響力。本文利用中研院台灣教育長期追蹤資料庫(TEPS資料庫)中,第一波(2001)、第二波(2003)國中生調查問卷和第三波(2005)高中職五專學生問卷資料,並利用複迴歸模型 (multiple regression)和Probit機率模型 (probit probability model)進行分析,並將升學發展成果分為考上公立普通高中和未考上公立普通高中兩大類,探討影響中學生升學發展成果之因素。研究結果發現,父/母親教育程度、財務資本、文化資本、母親教育參與和教育期望對於考上公立普通高中之機率有顯著的正向影響,而婚姻狀態、手足數目、社會資本和城鄉別則對考上公立普通高中之機率有顯著的負向影響。
460

台灣食品產業中小企業策略形態分析-以M調味料製造公司為例 / A Case Study of SME’s Business Strategy in the Condiment Industry

敖秉中 Unknown Date (has links)
台灣中小型調味料製造業者從2011年開始計畫將事業策略朝向生產高優質產品、有市場區隔或有差異化的產品、及有健康訴求的產品發展,以加強市場競爭力。經營方面則朝多元化發展,例如結合休閒娛樂、觀光景點、餐飲、共通品牌、甚至是與觀光業及地方文化等行業結合,透過異業結盟或合作,強化經營績效。這樣的變化不是調味料製造廠家可以預料的,也難以在台灣以外的相同產業見到,這就是台灣市場的特色。 本研究以台灣某一家小型調味料製造公司進行個案研究,與企業高階主管訪談,將訪談內容歸納、彙整並應用次級資料進行分析。 本研究採策略形態分析法,探討現階段事業策略的執行與企業內部條件、外部環境之配適;並將分析結果做為未來策略調整的主要依據,同時依自身的能力及資源選擇未來發展之經營策略。依據現有策略分析提供對個案公司未來調整策略建議如下: 一、 「產品與服務串聯」及「行銷資源整合」是食品調味料產業最重要的策略。 二、 預防因餐飲消費市場變化速度加快,致使讓產業發生巨大的變化,造成對產 品與通路的影響。 三、 「品牌行銷」、「服務升級」、「掌握通路」是產業未來的關鍵成功要素。

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