全球化的競爭趨勢使得國家行銷發展跨越原有的疆界，轉而成為各國城市間的競爭，城市的經管理與行銷提升城市本身的競爭優勢，城市亦藉由積極參與國際性大型活動或展演拓展城市的知名度與形象，吸引實質的產業投資與引導消費等實質經濟利益，同時也能成為國外人士連結城市的管道。因此，整合城市的各個面向，例如城市品牌，城市形象、特色產業、基礎建設等，以策略性的包裝與行銷大幅提昇城市的競爭力。 臺北市經營城市行銷，首重市場定位與塑造品牌形象，統籌臺北市的政治、經濟、歷史、文化、環境等資源整合，成為城市品牌形象定位的基礎，因此積極透過城市行銷對外發展的臺北市而言，參與如奧林匹克運動會、世界博覽會等國際性大型活動的機會，藉由行銷策略組合建構城市品牌形象以利臺北市推展城市行銷是本研究的主要目的。 文獻回顧部分，探討包括城市行銷的定義與內涵，行銷策略擬定與建構城市品牌印象之相關理論，以及大型活動本質的探討與建構品牌形象之關聯。研究方法則而歸納文獻資料提示的建構城市品牌指標參考，整理歸納「構面組織」、「環境構面」、「目標市場構面」、「行銷構面」、以及「策略構面」等五個面向擬定59項評估指標製作修正式德菲法調查問卷，由10位公共行政、行銷、傳播及媒體領域之專業人士填寫調查問卷，由專家學者群體決策為基礎進行調查，最後經兩回合問卷調查後專家達成意見一致性共識作為本研究分析之基礎。 本研究透過修正式德菲法問卷的五個5個構面共59項以大型活動建構城市品牌形象之評估指標，專家小組認為利用參與大型活動建構城市品牌形象中，「組織構面」的領導者決策、策略規劃及策略執行能力為最主要關鍵，而包括城市的交通建設網絡以及城市風格等，都是影響形塑城市重要因素。而研究結果則建議建構城市品牌形象可採用地區性行銷策略，而在策略實際操作部分則延攬專業的行銷規劃團隊，以規劃主題式行銷活動，並透過新興媒體進行宣傳等方式為臺北市形塑優質的城市品牌形象。 / As a consequence of globalization, the marketing of region has grown in importance as countries, regions compete with one another to attract investment and visitors. To compete effectively, it is essential to identify the critical success factors of image branding and ensure those who are into the strategic planning. City's image branding is largely dependent on the construction, communication and management as well as the style of the city. A city's brand image provides, on one hand, the basis for developing city marketing to pursue economic development and, on the other hand, provides as a conduit for people outside the country. This study examines the effectiveness of the efforts on the image branding of Taipei based on an analysis of image branding strategies through the participation of mega events. The theoretical background from literary reviews of this study covering city marketing, city branding and image, mega events and event marketing topics, which are the conceptual but technical and structural viewpoints included. The primary city brand-driven mega events indicators would be developed by reorganizing these past researches and by dividing them into five aspects: organizational, environmental, target market, marketing, and strategies. All primary indicators are evaluated by 10 marketing, communication, media, and administrative experts to evaluate which have the most criteria toward the image branding of Taipei, and how these factors could be utilized to form the strategic framework. Based on the survey of the modified Delphi method, the result indicated that the most crucial success factor of the image branding of Taipei is organization leadership, which refer to the city governing philosophy of decision-making, strategic planning, and implementation represention the core building block of image branding. This survey points out that the convenient transportation network, unique city style and applied communication channel, such as social media, are also drawing a line determining the effect of the image branding of Taipei. Accordingly, some recommendations can be made for the use of the image branding of Taipei: diversified cultural driven assets can be attractive points; Fesvital and activities also can be applied; new style of promotiation channel such as social media can also be developed. Those are based on a combination and the components of the city's brand management.

本文針對金融海嘯時期,信用風險大幅擴張的階段,藉由大股東持股比例、 銀行持股比例、政府持股比例分析其對於各家大型金融機構的信用風險之影響, 本文主要採用 Bloomberg 資料庫以及 Bankscope 資料庫,期間涵蓋 2003 年至 2013 年全球資本排名前 60 的大型金融機構的季資料,並透過縱橫資料的技術來分析 股權結構與信用風險之間的相關性。 結論顯示在危機發生的期間時,政府對於大型金融機構的信用風險存在顯著 的抑制效果,本文接著依照過去文獻對投資人的股權保護程度加以分類後,發現 與過去分析總風險和股權結構之間的關係之結果並不相同,以往的結果顯示,保 護程度比較差的國家中,政府對於公司的風險以及公司決策會存在比較大的影響 力,並會進而降低公司的風險,然而本文得到的結果是投資人股權保護程度比較 強的區域裡面,政府對於降低大型金融機構的信用風險會有著比較顯著的影響 性。 / In this thesis, we investigate the level of credit risk taking concerning the ownership structure in large complex financial institutions during the sub-prime crisis period. We use quarterly data of the top 60 large financial institutions based on Bloomberg and Bankscope, covering the interval from 2003 to 2013. From our results, we show that there is negative relationship between the level of risk and government ownership on banks. Furthermore, if we categorize the banks regarding its investor protection, our findings support that government ownership on banks has a significant effect in countries where it provides stronger protection to investors during financial crisis. Different from previous works, which states that in country with less investor protection, government ownership on banks has more influence power, here we arrive at an opposite result. We conclude that increasing government ownership can significantly reduce the level of credit risk on banks.

大型災害頻傳傷亡慘重，若能把握於救災黃金72小時內救出受困民眾，則可望挽回更多寶貴的生命，但災區通訊網路基礎設施常因災害而遭受嚴重損毀，無法正常運作。救災工作在缺乏通訊系統的支援下，因溝通協調的困難而紊亂無章、效率低落。 本研究提出一個可快速恢復特定區域通訊服務的網路，並為其設計通訊的拓撲結構。我們稱該網路為應急蜂巢式行動通訊網路(Contingency Cellular Network)，簡稱CCN網路。CCN網路利用無線電連接災區行動電話網路中斷訊但結構未損的基地台建構而成，具有建置速度快、使用門檻低等多項特點，可支援災區救援的緊急通訊。 本研究中，我們以各毀損基地台通訊範圍內的通訊需求人數與災區毀損程度，作為效益參數，嘗詴在蜂巢式網路的格網架構以及數量有限的緊急通訊設備下，選擇效益較高的位置點配置緊急通訊設備，建立應急蜂巢式行動網路的網路拓撲，此拓撲除追求最大救災效益外，並顧及通訊品質，避免建立負載失衡的連線。我們將問題塑模為一類似圖論中的K-Minimum Cost Spanning Tree (K-Cardinality Tree or KCT)問題，稱為Depth Bounded K-Maximum Profit Spanning Tree問題，並提供數個快速的啟發式演算法，可在緊急時快速地建立應急蜂巢式行動網路拓撲。 / When a catastrophic natural disaster occurs, the efficiency of disaster response operation is critical to life saving. However, communication systems, such as cellular networks, usually crashed due to various causes that make coordination difficult for many disorganized disaster response workers extremely. Unfortunately, rapid deployment of many existing emergency communication systems relies on a good transportation system, which is usually not available in a catastrophic natural disaster. We propose a Contingency Cellular Network (CCN) by connecting disconnected base stations together with wireless links and portable power generators. CCN can support existing mobile phone users with limited capability. Such a system can support a large number of voluntary workers in the early hours of a catastrophic natural disaster, thus saving many lives. Communication traffics, either voice or data, are forwarded hop-by-hop to the external network that remains operational. The efficiency and effeteness of CCN is obviously depends on the topology of such a forwarding network. This thesis addresses the design of forwarding topology aiming to maximize its efficiency. We take the degree of emergency degree of the damage, population of each stricken as the priority measure as well as the amount of emergency recovery resources as the constraint to determine the topology. We model the CCN topology design problem into a Depth Bounded K-Maximum Spanning Tree Problem. The problem is proven NP-hard and we designed an efficient heuristic algorithm (DBTB) to solve it. We also model CCN topology design problem into a Hop Concerned K-Maximum Spanning iii Tree Program and designed a HCTB algorithm to solve it. The simulation results show that DBTB algorithm can control tree depth effectively but HCTB can gain more profit.

京都大学 / 0048 / 新制・課程博士 / 博士(地域研究) / 甲第22565号 / 地博第268号 / 新制||地||102(附属図書館) / 京都大学大学院アジア・アフリカ地域研究研究科アフリカ地域研究専攻 / (主査)教授 木村 大治, 教授 山越 言, 教授 古市 剛史 / 学位規則第4条第1項該当 / Doctor of Area Studies / Kyoto University / DGAM

現今年代，已不在是只有最富有和已開發國家才有舉辦豪華大型活動的權力，體育大型活動也不在是純粹的體育競賽了。由於舉辦比賽及活動可產生數十億美元的經濟效應，南半球的發展中國家及熱切的想申辦此類大型活動。但舉辦一場大型活動實際又會對當地社區、城市，甚至一個社會帶來什麼樣的影響呢？特別是當舉辦國是較貧困和資源不足的發展中國家，有時，發展中國家的社會保障自卑感造成了與已開發國家結果截然不同的結果，在某些情況下這樣的挑戰是普遍的，不管如何這樣的情況在發展中國家更常發生，也往往導致災難性的後果。本文試圖了解，在社會和經濟層面，在特定國家體育大型活動的舉辦對於特定社會群體的影響。本文希望發展中國家未來在招標與申請舉辦大型活動時，能對於現實有更好的了解，並能設置更合理的預期，此外也能對伴隨而來不可避免的人口問題有一定的準備。 / Gone are the days when the hosting of lavish mega-events is exclusive to the wealthiest and most developed nations. Gone too are the days when sporting mega-events were purely sporting spectacles. With tournaments and events generating billions of dollars, developing nations in the global south have, with increasing enthusiasm, bid to host such events. But how does a mega-event actually affect a community, a city, a society? What happens when that community is particularly impoverished and in an under-resourced developing nation? At times, the social security inferiority of developing nations produces results starkly different results to those of the developed world and in other situations the challenges are universal but are exacerbated in the developing world, often with dire consequences. This dissertation seeks to understand how, on social and economic levels, the hosting of sporting mega-events manifests itself to particular groups in society, in particular kinds of nations. This is done with the hope that developing nations bidding and hosting in the future may better appreciate the reality and therefore not only set more realistic expectations but also better prepare to guard against and remedy the inevitable consequences on some sectors of the population.

企業之生存、成長及績效，環境之影響至巨，若企業本身處於一個發展潛力甚高的產 業，則環境之優渥保證了企業的未來遠景，當然管理能力亦為一重要決定因素。 本研究的目的即是在探討企業環境對於企業本身之生存、成長及績效之影響關係。以 美國Edward H.Mason與J.S.Bain等人所發展的產業組織學（Industrial Organizatio n ）為架構，以多元迴歸分析（Multiple Regression Analgsis）為方法，研究我國 目前大型企業之環境與其績效間之關係，布冀從其中獲致企業良好投資環境之指引。 樣本包含了自民國６７年至７０年連續四年進入中華徵信所出版「全國最大民營企業 」排行之三百二十餘家民營製造業者，選出與績效與產業特色有關變數指標共十四個 ，如利潤率、成刁率、市場集中度、市場佔有率等。資源來源為：（一）中華徵信所 「全國最大民營企業」６８─７１年版。（二）經濟部統計處「中華民國工商業調查 報告」１１─１４輯。（三）財政部統計處「中華民國進出貿易統計月報」民國７２ 年三月版。

第一章導言：共分四節，說明研究的動機，目的，方法及限制。 第二章日本總合商社特性及功能：共分三節，說明總合商社的定義、特性及功能。本 章的主要目的在於以日本總合商社為模型，瞭解中韓兩國所期待大貿易商扮演的角色 。 第三章規模大型化與經營效率的檢討：共分四節，由日本總合商社的最大特色在於其 規模的龐大，進而說明大型化的要因及其利弊後，提出經營效率的問題。 第四章中韓兩國大貿易商的設立及大型化策略：共分四節，首先說明中韓兩國大貿易 商的設立背景，兩國政府輔導大貿易商的辦法有兩種；一種是具有義務性的具備條件 ，另一種是具有權利性的獎勵制度，分別討論兩國輔導辦法後，對於輔導辦法後，對 於輔導辦法與大貿易商的績效，加以嚐試分析。 第五章中韓兩國大貿易商的經營效率：首先假設中韓兩國的大貿易商採取大型化策略 以後，韓國的綜合商社比中華民國大貿易商較受策略的影響，而其規模較為大型化。 用實證的方法，檢定此假設，分析中韓兩國大貿易商的經營效率，同時用分階多元迴 歸方程式，尋找導致經營效率降低的一型化因素。 第六章結論與建議。

本論文探討企業設立管理資訊系統之可行性研究，并以一大型百貨公司從事個案分析 。 各章內容如下： 第一章緒論 第二章管理電腦化之意義 第三章管理電腦化可行性研究 第四章管理電腦化成本效益之評估 第五章大型百貨業之經營 第六章個案公司介紹 第七章個案公司管理電腦化可行性研究 第八章結論與建議

本研究主要在探討大型企業的資訊安全案例。在二十一世紀的今天，資訊系統及電腦資產對組織的成功更加重要，所以務必防止它們遭受遺失、竄改或毀滅的風險。資訊安全是保護資料、資訊遭受意外或有意的誤用的一種過程，不論是被組織內或組織外的人，包括員工、外包的顧問或網路上的駭客。資訊安全是組織中很策略的一環，不光是也不應是資訊部門一己的責任。 依據Datamonitor的估計，美國企業一年在資訊安全漏洞上至少損失美金一百五十億元。根據電腦安全學院（Computer Security Institute, CSI）及聯邦調查局（Federal Bureau of Intelligence, FBI）2004年的問卷調查顯示百分之四十九的企業曾發生個人電腦失竊的案例。依據IronPort的估計，一年前每年約有三百億封垃圾郵件，現在則激增至五百五十億封垃圾郵件。時至今日，對於資訊安全的主要威脅不是來自於組織外的駭客、病毒或蠕蟲，而是組織內的個人。不論組織內的個人是有意或無意地違反資訊安全的政策和規定，其後果可能相當嚴重，小至組織形象受損、業務損失，大至官司纏身或巨額罰款。 根據紐約時報2006年的報導：臺灣的高科技公司佔有全球半導體晶圓專工產業百分之七十的市佔率，百分之四十的半導體封裝市場，百分之五十的半導體測試市場，百分之八十的電腦主機板市場，百分之七十二的筆記本電腦代工市場，百分之六十八的LCD螢幕市場。我們如何繼續保持在全球市場上的領先地位？我們仍然得繼續在研究發展、生產製造及全球運籌上加碼投資。然而，在全球經濟之下，如何透過執行一套安全的、全球的及穩定的資訊網路及基礎架構以提供客戶更好的服務更是必要的。 對每一位資訊長或資安長而言，資訊安全永遠是他最關心的前三大議題之一。資訊安全當然是說比做容易，正確導入與永續執行才是根本。花錢購買資訊安全設備是相對簡單的。知道要保護什麼，如何保護以及要控制什麼就沒有那麼簡單了。在真實的商業世界裡，基於家醜不外揚，鮮有公司願意分享或公佈它資訊安全上的弱點及缺點。本論文的主要目的有二：一是研究業界最新的資訊安全標準及資訊安全供應商的看法，例如： 1. 國際標準組織（International Standard Organization, ISO）17799。 2. 英國標準組織（British Standard Institute, BS）7799。 3. 國際商業機器股份有限公司（International Business Machines, IBM）的資訊安全計劃。 4. 惠普股份有限公司（HP）及Information Security System公司的資訊安全稽核機制。 5. 微軟股份有限公司（Microsoft）。 二是提供一些真實的成功案例以提供給其他有興趣的組織作為參考。從結論發現，我們可藉由改善核心業務流程，去建造新的資訊安全系統，去運營一個可長治久安的實體與虛擬的環境，並強化公司的知識管理及傳承 / In the twenty-first century, information system and computing assets are more critical to organization’s success, and as a result, must be protected from loss, modification or destruction. Information security is the process of protecting data / information from accidental or intentional misuse by person inside or outside of an organization, including employee, consultants, and hackers. Information security is a strategic part of an organization, not just the issue of Management Information System, MIS, or Information Technology, IT, department. According to “Datamonitor”, US$ 15 billion, at least, cost of information security breaches to United States businesses in one year. From the survey of Computer Security Institute, CSI, and Federal Bureau of Intelligence, FBI, in 2004, 49% of companies experienced notebook Personal Computer theft. According to IronPort, there are 55 billion spam e-mail per year right now, compared with 30 billion spam e-mail yearly. Today, the largest threat to information security is not the typical hacker, virus or worm, but the corporate insider. Whether insiders violate data security policies in advertently or with maliciously, the result can expose the company to public embarrassment, lost business, costly lawsuit, and regulatory fines. Taiwanese high-technology companies have 70% market share of worldwide semiconductor foundry business, 40% share of semiconductor package segment, 50% share of semiconductor testing, 80% of computer motherboard, 72% share of notebook PC, 68% of LCD monitor --- New York Times, 2006. How can we keep maintaining the leading positions around the globe? To invest in R&D, manufacturing, and global logistics is key. However, how to implement a secure, global and reliable IT network and infrastructure to server customers better is a must under current global economy. To every Chief Information Officer, CIO, or Chief Security Officer, CSO, Information security is always one of the top 3 to-do list. Information security is easy to talk about. But, implementations and executions are where talk must turn into action. Purchasing security device is easy. Knowing how and what to protect ad what controls to put in place is a bit more difficult. In the real commercial world, no one or company would like to share or release its weakness to the public. The objective of this thesis is to study most updated information security industry standard and information security suppliers’ view, like: 1. International Standard Organization, ISO, 17799. 2. British Standard Institute’s BS 7799. 3. IBM’s Information Security Program, ISP. 4. HP & Information Security Systems’ Information Security Audit Mechanism, ISAM. 5. Microsoft Also to provide a real successful case / framework for other companies to ensure a consistent, enterprise-wide information security focus is maintained across organization boundaries. In conclusion, this information security study proposes to transfer core business process, to build information security new applications, to run a scalable, available, secure environment, and to leverage firms’ knowledge and information.

當發生大規模的地震或強烈的颱風等重大天然災害時，通訊系統常常隨著電力與交通系統的損毀而癱瘓。由歷年大型災變中多數災區內之行動通訊系統全面中斷即可印證行動通訊系統其實是極為脆弱的，然而有效運作的通訊系統卻是災情傳遞、資源調度及救災是否順利的關鍵因素。本文所探討的應急通訊系統利用倖存的連通基地台和斷訊卻沒有損毀的基地台，以無線電連接起來建構一個臨時性的通訊系統，稱為應急蜂巢式行動通訊網路(Contingency Cellular Network，CCN)。由於各地災情狀況不完全相同，CCN的建構順序必須考慮災區的輕重緩急、時間的急迫等因素依序建構。因此當CCN拓樸規劃完成後，根據CCN拓樸、各地災情嚴重程度以及拓樸中基地台間的相對距離(運輸時間)進行基地台建構排程規劃，以達到最大的總救災效益。 本文考慮各基地台所能發揮的救災效益、所需建構時間、以及運輸工具從任一基地台到另一基地台所需運輸時間，提出兩個適合CCN拓樸樹狀結構的考慮資源運輸路徑之最佳化排程模型CCNDS-AC和CCNDS-UC。CCNDS-AC限制建構順序必須從連網台往下循序建構，但CCN-UC則否。因發生突發性大型天然災害時，可容許的計算時間相當短暫，因此提出了兩個快速的啟發式演算法DS-ACG與DS-UCB，可在短時間內求出一組相當逼近於最佳解的建構排程順序，與DS-UCB相互比較。本文以電腦模擬的方式進行小規模實驗與大規模實驗評估，並且用Genetic Algorithm來比較啟發式演算法的效能。結果顯示DS-UCB明顯優於DS-ACG及Genetic Algorithm。在小規模實驗中DS-UCB可求得與最佳解的總救災效益誤差平均約0.9%的近似最佳解建構順序。而在大規模實驗下， DS-UCB與十萬個解中的最佳解─pseudo optimal solution相較，總救災效益平均高出約16.7%，而總救災時間平均約少了19.4%。 / When stricken by a large-scale disaster, the efficiency of disaster response operation is very critical to life saving. However, cellular networks were usually crashed in earthquake, typhoons or other natural disasters due to power outage or backhaul breakage. Unfortunately, the efficiency of communication system is a critical factor to the success of disaster response operation. We designed a contingency cellular network (CCN) by connecting physically intact but service-disrupted base stations together with wireless links. Since the transportation capacity may be very limited, scheduling of CCN deployment order according to the demand of disaster operation and traveling time between base stations becomes an important issue. We propose two optimization models: CCN Deployment Scheduling Antecessor Constrained Problem (CCNDS-AC) and CCN Deployment Scheduling Unconstrained Problem (CCNDS-UC), aiming to maximize the efficiency of disaster response operation. Both problems are proven to be NP Hard. We also designed two rapid heuristic algorithms, DS-ASG and DS-UCB to solve the problems respectively when it is needed in urgent. Finally, we evaluated the proposed algorithms against optimal solutions (in small cases only) as well as genetic algorithm by simulation. The experimental results show that DS-UCB outperforms all other algorithms. In small scale cases, the profit obtained by DS-UCB is only 0.9% smaller than what the optimum solution can get. In large scale cases, as compared to the pseudo optimum solution, which is the best solution among 100,000 solutions, DS-UCB outperforms pseudo optimum solutions in profit by 16.7%, and in traveling time by 19.4%, both in average.