2009年中國大陸正式超越德國，成為全球最大出口國，顯示中國大陸在國際貿易市場的重要地位，而天津市以16.4%經濟成長速度成為2011 年中國大陸各省區中，經濟增長最快速的城市。同時，也為英國《經濟學人智庫》2012年公布全球最具經濟競爭力城市。中國大陸傳統產業升級，天津市經濟轉型成功，以及天津市具有沿海的外貿地緣及資源優勢，外貿帶動經濟發展前景不容小覷。 本研究針對天津市外貿及觀察各類出口產品結構變化，以SITC國際貿易標準分類，以顯著性比較利益法及波士頓矩陣分析，探討天津市各項出口產品的比較利益分析。 此外，本研究利用實證模型分析影響天津整體出口額之因素中，將各項自變數分類為要素因素、外部拉動因素以及金融因素之三大影響因素，研究方法先以進行單根檢定（unit-root test），確定變數資料成為定態(stationary)，再以迴歸分析方式，藉此檢驗各項變數與天津外貿之間因果關係為何。 / China overtaken Germany as the world's top merchandise exporter in 2009 from WTO data, demonstrates trade status of China in the international trade market. Tianjin posted the fastest growth rates of 16.4 percent among the provinces in China in 2011 as well as ranked as top city in 2012 of economic strength in the global competitiveness by EIU. Trade transition from traditional industry in China transformed the impetus of foreign trade successfully bringing economy prospects in Tianjin with superiority of geography and resources. The research utilized RCA and BCG analysis to observe significance and comparative advantage of each kind of Tianjin’s export products classified by SITC international trade standard method. Moreover, the research selected several affects factors categorized as fundamental element、global propelling and financial factor to examine each variable would be influential and the relation on foreign trade in Tianjin by regression analysis.

現金是企業流動性最強的一項資產，良好的現金流循環對於企業日常的經營、籌資、投資活動起著重要的作用。本文以2009-2016年中國主板、中小板及創業板上市企業為研究對象，對這三個市場上市企業的現金持有水平及其影響因素進行比較分析。 本文在Opler等(1999)現金持有影響因素模型的基礎上，參考學者對中國大陸上市企業現金持有影響因素的選擇，結合公司治理、行業及宏觀因素，建構了現金持有的影響因素檢驗模型，通過實證研究主要得出了以下結論：1、中小板及創業板市場上市企業現金持有水平均高於主板市場；2、中小板及創業板市場上市企業現金持有水平的構成與主板市場存在顯著差異；3、現金持有水平存在行業差異；4、主板市場及創業板市場“經濟新常態”前後期現金持有水平存在顯著差異；5、股權結構，即管理層持股水平和國有持股水平對現金持有水平在主板市場上呈顯著正相關關係。 本文的研究，從學術的角度看，為企業現金持有水平的影響因素的研究提供了新的切入點，以中國大陸主板、中小板及創業板上市企業作為研究對象，探究三個市場上市企業現金持有水平及其影響因素的差異。從實務的角度看，通過本文的研究，可以明確不同市場現金持有水平及其影響因素的差異，為企業現金管理決策提供新的思路。 / Cash is the most liquid current accent in balance sheets. A good cash flow plays an important role in a firm’s daily operating, investing and financing. In cash flow statement, net cash flow is the main component of a firm’s operating, investing and financing. Base on the enterprises in China A-share stock market from 2009 to 2016, we separate these enterprises into parts according to the enterprises’ offering market, such as the main board, small and medium sized board and growth enterprises board. Basing on the impact factor of cash holdings model from Opler et al. (2002) and the selecting of the impact factor of cash holdings in China stock market, this thesis constructs a testing model of determinants of the level of cash holding and draws to these conclusion: 1. The cash holding level of small and medium sized board market and growth enterprises market are higher than that of main board market. 2. Three types of net cash flow of cash holding level of small and medium sized board and growth enterprises board are significantly different from those in the main board. 3.Different industry has different cash holding level. 4. Cash holding level has significant difference between before and after China's New Normal in main board market and growth enterprises market. 5. Management shareholding level and state holding level, has a significant positive correlation with cash holding level in the main board. This thesis makes a contribution to providing new ideas and methods in studying the impact factor of cash holding level, researching the source and cash holding’s influence to cash from a firm’s operating, investing and financing activities.

在以往探討非財務性績效指標與財務績效指標關係的相關文獻中，大多以品質、顧客滿意度、瑕疵率及準時送達率為主，甚少討論顧客生命週期時間（customer lifetime）。本研究主要探索顧客生命週期時間與顧客獲利力的關係、顧客生命週期時間的影響因素與多重通路的相關議題。 本文以一家大型電視購物業的公司為個案，64,632名顧客30個月的交易資料為樣本，實證結果發現：（一） 顧客生命週期時間與顧客獲利力的關係為正向關係。（二）顧客的交易金額與顧客生命週期時間呈正向關係；平均間隔購買時間、自有品牌與耐久財對顧客生命週期時間的關係為反向關係；退貨次數與顧客生命週期時間是U字形關係。（三）自電視購物通路所取得的顧客，未來的顧客生命週期時間會較短，但自型錄通路所取得的顧客則會較長；來自電視通路的顧客利潤顯著高於其它通路。（四）使用多重通路的顧客其顧客生命週期時間顯著高於單一通路的使用者，但顧客利潤則顯著低於單一通路的使用者。 / Non-financial measures have been widely advocated and adopted, such as quality, customer satisfaction, defective rate, and on-time delivery rate. However, empirical research has little focus on customer lifetime. This study explores (1) the relationship between customer lifetime and customer profitability; (2) the determinants of customer lifetime; (3) the impact of multi-channel shopping on customer profitability and customer lifetime. Using 64,632 customers level data (30 months) from a large TV Shopping company, this study finds: (1) the relationship between customer lifetime and customer profitability is positive; (2) customer transaction amount is positively related to customer lifetime duration; average interpurchase time, private brand, and durable goods are negatively related to customer lifetime duration; the relationship between customer’s return frequency and customer lifetime is U shape; (3) the customer lifetime duration of TV channel customers is shorter than that of other channel customers, but the customer profitability of TV channel customers is larger than that of other channel customers; (4) the customer lifetime duration of multi-channel customers is longer than that of single channel shoppers, but the customer profitability of multi-channel customers is less than that of single channel customers.

國民住宅社區的興建，原是政府為了解決地狹人稠所造成之環境惡化，以及舒緩都市住宅需求的壓力所採取的社會福利措施，並由政府完全肩負起國民住宅社區管理維護之責任。然而，當政府面臨無法以有限的資源滿足住戶龐大需求的「雙環困境」時，便開始採取國民住宅社區轉型政策，試將國民住宅社區管理維護業務真正回歸社區自管自治。然而，臺北市國民住宅社區轉型政策執行已逾4年，轉型進度均未達到預期目標，本研究從政策執行影響因素的角度，以「政策本身因素」、「執行機關與人員因素」、「標的人口因素」、「環境因素」等四個面向分別切入探討轉型政策執行結果不如預期之原因與困難。 本研究採取的研究方法為質化研究取向的文獻探討法、深度訪談法及參與觀察法，兼採量化研究中問卷調查法之敘述性統計方法，透過27篇訪談大綱、訪談逐字稿及42篇參與觀察紀錄，深入瞭解影響轉型政策執行之因素及執行困難之原因。經研究發現，轉型政策執行不順利的原因： 一、在「政策本身因素」方面，係受到政策本身明確性不足、欠缺法令上之強制性、欠缺國民住宅社區住戶贊成政策的誘因機制、以及相關法令、經費、人力、資訊等資源不完備等影響。 二、在「執行機關與人員因素」方面，係受到執行機關彼此間權責分配不明、執行人員結構性問題、欠缺促使執行人員推動轉型政策適當的誘因機制、執行人員欠缺專業能力以外的訓練等影響。 三、在「標的人口因素」方面，係受到住戶抱持仰賴政府管理的態度、國民住宅社區管理維護基金幾乎用罄或太過龐大、住戶組成分子參差不齊、原國民住宅社區管理委員會未運作或不配合轉型政策執行等影響。 四、在「環境因素」方面，係受到政策執行的監督情況仍有不足、未型塑支持轉型政策之外在環境等影響。 在改進建議方面： 一、對涉及「政策本身因素」問題方面，應將轉型政策的具體內涵、利弊得失、影響等加以統整、加速住宅法通過時程、相關法令不完備或有疑義之處，執行機關應統一解釋、轉型政策的相關資訊可從多個管道提供等。 二、對涉及「執行機關與人員因素」問題方面，應成立轉型政策的溝通平台、保障執行人員成功推動轉型政策之輔導轉業、建立執行人員推動轉型政策適當的誘因機制、加強執行人員專業能力以外的訓練等。 三、對涉及「標的人口因素」問題方面，應強化社區自管自治的重要性、針對不同性質的國民住宅社區，採取不同的宣導作法、加強執行機關、人員與住戶間的溝通、化解國民住宅社區管理委員會與住戶間歧見等。 四、對涉及「環境因素」問題方面，政策執行機關應適時提出協助、加強大眾傳播媒體的宣導等。

半導體相關產業的發展是支撐我國在世界經濟體系中佔有重要地位的主要原因之一，而其中尤以半導體產品的製造與代工備受矚目。近年來半導體相關產業的發展呈現成長狀態，連帶引發半導體製造廠之產能呈現供不應求的現象，因此如何作好產能管理，使能盡量符合顧客需求，便成為管理當局關注的議題。 半導體製造廠的產能管理著重在機台設備面，此與本產業之多數製程係仰賴精密機台之功能有關。為了探討如何充份利用設備產能，故本研究從成本動因的角度，探討可能影響機台設備產能的因素。 由於半導體相關產品種類繁多，功能各有不同，因此在接受顧客訂製時亦呈現多樣化現象。當半導體產品之設計不同時，將衍生複雜性之問題，可能對機台設備效率發生影響，因此本研究之研究問題一即在探討產品複雜性對設備效率之影響為何。 此外，為求品質方面的優異、加快研發產品的問世速度，以及排程上的適切，許多相關作業活動和作業型態因應而生，使整體生產作業之複雜性提高，而生產作業複雜性是否成為影響設備效率之因素，即為本研究之研究問題二欲探討的內容。 在半導體製造廠之幾近全自動化的生產作業環境中，機台設備除了具有製程上的能力外，其自動化的運作方式是否會對效率面發生影響，亦為本研究有興趣的主題；由於機台設備之自動化運作設計有助生產周期縮短及浪費現象減少，為增加效率之來源，即為效率動因的定義，因此形成本研究之研究問題三探討的內容，即效率動因(機台的自動化運作時間)對設備效率之影響。 本研究透過田野研究及文獻探討形成三項主要假設： 1.產品複雜性與設備效率存在負相關： 當產品之製程技術等級愈高，表示產品愈複雜，導致設備效率愈差。 2.生產作業複雜性與設備效率存在負相關： 當品質各項作業、研發相關作業和小批量作業數量愈多，影響正常生產愈大，使生產情況愈複雜，導致設備效率愈差。 3.效率動因與設備效率存在正相關： 當機台設備之自動化運作時間愈多，表示各項操作作業愈單純，可使設備效率愈好。 本研究採取田野(Field)及田野實證(Field Empirical)研究方式。為了使學術界對半導體製造產業有更多瞭解，因此本研究先從事田野研究，由筆者在民國88年9月至民國89年6月，每週親自至個案公司1-3天，以觀察、閱讀公司內部資料和訪談的方式進行對此產業的瞭解。接著以個案公司之民國89年1-3月的機台設備日資料為樣本，進行設備綜合效率(OEE)之實證迴歸分析，並佐以DEA敏感性分析結果以為驗證。 設備綜合效率(OEE)之實證迴歸分析結果顯示：生產作業複雜性對設備效率確實有負向影響，且自動化效率動因對設備效率有正向影響。在(DEA)敏感性分析結果方面，生產作業複雜性對設備效率確實有負向影響，且自動化效率動因對設備效率有正向影響。 此項研究結果的隱含意義在於： 一、概括而論，由品質作業、研發作業和批量水準構成的生產作業複雜性確實對機台設備效率有負向影響，因此管理當局應著重於品質鑑定作業、品質內部失敗作業、研發相關作業和未滿載批次作業之管理。 二、由機台設備之自動化運作時間構成的效率動因對機台設備具有正向影響，因此在實務運作上，各相關部門在進行作業設計時應考慮此點，而當機台設備運作異常時，設備工程師等人員應充分展現支援的能力，使之盡速恢復自動化運作狀態。 由於OEE及DEA兩個迴歸模型所驗證的結果大致上相同，故本研究之結果應具可信度。 根據實證研究結果，本研究對實務界的建議為： 1.建議實務界可繼續針對各種功能性不同的機台設備群組作效率影響因素分析，有助管理與控制導致不同設備效率損失的影響因素，且可利用DEA方法以彌補OEE效率評估之缺失，俾能取得更有意義的參照結果。 2.DEA的實證結果顯示品質作業中的事前維修保養作業似有助設備效率之提升，與OEE之實證研究結果不同，建議管理當局可以告知製造部人員關於DEA的實證結果，則製造部人員應更能體認到品質的預防作業之重要性，同時亦建議個案公司可繼續進行事前維修保養作業對設備效率之影響研究。 3.未滿載批次之批量水準對設備效率有不利影響，建議個案公司儘量避免，利用併貨方式處理之。但若真的無法併貨時，則亦應考慮各機台設備之產能利用狀況，盡量分配給負擔較輕的機台進行製造作業，以減少瓶項機台的發生機率。 本研究對學術界的建議為： 1.對各種不同功能性的設備而言，若能取得影響其效率的產品複雜性因素，則可幫助實務界進行產品設計和設備產能分配之決策，本研究未達成此目的，建議後續研究者可繼續為之。 2.建議後續研究者可以針對本研究採用之效率動因觀念，積極地找出會使設備效率提升的因素為何，作為引導員工行為的依據。 3.不論學術界或實務界欲採用DEA方法來評估生產效率時，皆應謹慎選擇投入和產出項目，否則容易得到錯誤的引導。 / The development of semiconductor industry, especially the semiconductor manufacturing and foundry, is one of the main contributors that win Taiwan worldwide attention and upgrade the rank of Taiwan’s competitive advantage. In recent years, the continuous growth of semiconductor industry has brought about shortage of supply. Therefore, how to manage production capacity effectively and to meet market needs has become a critical management issue. The focus of capacity management in fab is on manufacturing equipment, because it is the equipment that makes manufacturing activities work. In order to study how to fully utilize equipment, this research emphasizes searching for the influencing factors for equipment efficiency in semiconductor manufacturing, which is often measured by OEE. Those factors are designed as product complexity, process complexity, and efficiency drivers. Based on theoretical foundation, this study comes out three hypotheses as follows: 1. Product complexity negatively influences equipment efficiency. 2. Process complexity negatively influences equipment efficiency. 3. Efficiency driver positively influences equipment efficiency. (Efficiency driver is not clear for me here) The research proceeds with two methods: field study and field empirical study. For the former, observation, document reading and interview techniques are adopted one to three days a week, from September 1999 to June 2000. As to the latter, daily data from one semiconductor manufacturing fab are collected. The sample size is 4382. Two analyses are done: one is specified by OEE and the other is by DEA, which is for sensitivity analysis. The empirical results of both analyses indicate that process complexity and efficiency driver empirically has significant negative and positive effects on equipment efficiency respectively. The results support two hypotheses of this study. The empirical results suggest that: 1. In general, process complexity in terms of quality, R&D and batching activities has negative influence on equipment efficiency. Therefore, the management should make efforts on managing the monitor and test, internal failure, R&D and batching activities. 2. The auto-operation status can help enhance equipment efficiency, and thus should be taken into account when designing all the relevant activities. Besides, it should be emphasized if any out-of-order status are confronted, all supporting personnel, such as equipment engineers, should try as soon as possible to get equipment repaired and restored to work automatically. Results from sensitivity analysis arrive at roughly the same conclusions. Therefore, this research should be reliable and valid, and the findings can be possibly good reference for the management in semiconductor industry and future researchers.)

本文係針對台灣地區各縣市1999至2008年之老人安養機構設立之床位數進行分析，利用雙因子固定效果模型（two-factor fixed effects model）探討台灣地區各縣市老人安養機構設立之重要影響變數，以及這些變數對於老人安養機構設立床位數影響程度之強弱。本文首先將文獻之檢閱做整理介紹，先概述至今國內外討論老人安養機構設立及使用之相關文章重要觀點，了解這些文章作者的研究時間與空間範圍、所使用分析方法、論點及其變數設定，在最後與本研究之結論相互比較，觀察文獻與本研究之間是否具有一致性。 由於本論文重視各地區變數之影響，故本研究使用具地域性之各縣市數據資料作為變數，經由資料蒐集，將合適之變數納入研究考量，參閱文獻資料，加上能夠取得之數據資料為考量。本文將討論下列變數：台灣地區實質薪資、各縣市老年人口數、各縣市人口密度、各縣市教育程度為大專及以上人口之比率、各縣市失業率、各縣市女性勞動參與率、各縣市15歲以上人口婚姻狀況有偶人數比率、各縣市出生率、各縣市外籍與大陸配偶人數、各縣市社福外籍勞工人數以及各縣市每萬老人接受居家服務人次等十一個變數。對於老人安養機構設立數之關係，觀察其影響程度，了解各地區差異，期能對政府提供具體的政策建議，並對未來各縣市公私立老人安養機構之設立提供參考。 / This study analyses the number of the beds established of the long-term care (LTC) facilities of each city and county in Taiwan between 1999 and 2008, using “two-factor fixed effects model” to explore some of the important influential variables of the long-term care facilities of each city and county, and the strength of the relation of these variables of the hospital beds. This article firstly introduces and reviews some articles and studies that are basically related, and overview the important points of view of the establishment of the long-term care facilities, to understand the analytical methods and the arguments of these articles and authors. As the importance of this thesis, the effect of regional variables, the study uses cities and counties level variables. Through data collection, using the variables in the study that are considered appropriate. Refer to the literature, adding with data obtained for the considerations. This article will discuss the following variables: the real wage of Taiwan each year, the number of counties and cities in the elderly population, the population density, the population with tertiary education level, the unemployment rate, the female labor force participation rate, the population over the age 15 that have marital status, the proportion of birth rate, the number of foreign and mainland spouses, the number of the welfare of foreign workers per 10,000 of the elderly receiving home care people, totally 11 variables. To establish the relationship between the number of observed effect level of long-term care facilities of each city and county, to understand the regional differences, to provide the government on specific policy recommendations. In the future, we expect to provide the public and private sectors the reference establishment of nursing agencies of each city and county.

根據2009年IMS生物技術開發中心統計，國內藥廠前十大銷售排名均為外商企業，且在健保藥品給付進口外國藥廠的購買金額也高達70%。由此可見外商製藥公司在台灣藥品市場所佔有的舉足輕重地位。而以往有關製藥產業的論文研究中，較多著重於其行銷業務、策略以及研發模式等方面的分析，很少針對製藥公司的知識管理來加以探討。就知識密集的製藥業來說，此為明顯的研究缺口，因此，本研究以製藥產業為主軸，選定在台灣藥品市占率高的外商藥廠為研究對象，探討其知識管理作為，以及知識管理影響因素如何影響知識管理活動。 本研究同時從知識管理影響因素與知識管理活動兩構面來探討我國外商藥廠的知識管理。研究方法上採用多重個案研究法，研究者首先結合研究問題與文獻回顧，結果導出實證研究的觀念性架構，再以此理論觀念模式為主軸進行個案的訪談與資料的收集，實地深入訪談四家我國外商藥廠，瞭解其知識管理影響因素以及知識管理活動主要作為。 本研究所得到的結論如下： 1. 外商藥廠的知識管理目標若越明確、且與人員的工作流程結合度越高，則其知識蓄積活動越容易進行，且知識保護活動也越能確實執行。 2. 外商藥廠會透過企業內部環境的建構，來促進其知識的擴散。 3. 外商藥廠的科技設備若越完備，則其知識蓄積越容易進行，也因而強化了其知識的創造與擴散。 4. 外商藥廠的績效評估制度之設計與衡量指標之搭配，有助於其知識創造及知識擴散的進行。 5. 外商藥廠知識的結構化程度會影響知識蓄積以及擴散方式。知識的結構化程度越高，則越容易透過文件式的蓄積方式、並經由資訊系統來擴散知識；而知識的結構化程度越低，則越容易透過人員式的蓄積方式、並仰賴面對面接觸來擴散知識。 6. 外商藥廠會藉由成功經驗的分享，來創造組織與各部門的知識，也因而促進了知識的擴散。 7. 外商藥廠會藉由師徒制度來擴散經驗型的知識。 8. 外商藥廠會積極主動並重視知識保護的活動，且使之成為日常作業流程的一部分。 本論文最後說明本研究結果在學術上的貢獻，同時對實務研究上與後續研究上提出一些建議。 / According to IMS Health Global Pharma Forecast in 2009, the top ten sales volumes of pharmaceutical enterprises in Taiwan are all international enterprises. Under the National Health Insurance reimbursement, the international enterprises occupy only 30% of all the pharmaceuticals volumes, but occupy up to 70% of all the pharmaceuticals sales, which shows that the international pharmaceutical enterprises play a decisive role in Taiwan pharmaceutical market. Most of the past studies of pharmaceutical industry focus on the aspects of marketing, strategy, and research and development. Few specifically inrestigate the issues of knowledge management and knowledge management influential factors. Consequently, a research gap can be found as pharmaceutical industry in a knowledge-intensive one. This research focuses on the pharmaceutical industry, explores the knowledge management activities of international pharmaceutical enterprise in Taiwan from both the view of knowledge management influential factors and knowledge management activities, and aims to discover the key factors that influence knowledge management. This research adopts four international pharmaceutical enterprises in Taiwan as case studies and conducts interviews with managers to understand knowledge management influential factors and knowledge management activities. By knowing inside information of knowledge management of the four companies, this research can deliver a more practical and well-organized point of view, giving examples and facts to the future implementation of knowledge management for Taiwan pharmaceutical enterprise. The conclusions of this research are as bellow. 1. The clearer of the goal in knowledge management and the stronger of connection to the daily process in the company allow knowledge researving and protection activities implemented. 2. Higher level of organization cooperation and sharing culture leads to higher level of reliance of knowledge among each department, facilitating knowledge to spread more effectively in the company. 3. The completeness of technolocial facilities helps knowledge researving activities more convenient, knowledge creation activities more smoothing , and knowledge difussion activities more efficient. 4. The design of performance appraisal influences the knowledge creation and knowledge difussion activities. 5. The degree of knowledge structure influences the knowledge researving and difussion activities. 6. Sharing the best practice ficilitates knowledge creation and knowledge difussion activities . This method had gradually become a well-known practice in international pharmaceutical enterprise. 7. 「Mentor program」 is an important way to extend experienced knowledge. Each company has different approach to conduct 「Mentor program」. 8. The knowledge protection activity includes intellectual property rights、information system、contracts、data reserved management and data destroyed process, and the degree of compulsory execution is in accordance with the principles of the companies.

寬頻擴散可促進國家之生產力、就業、經濟成長及國家競爭力等，若能精準找出促進寬頻擴散之關鍵影響因素，將有利於政府集中資源有效率地推動寬頻發展。本研究提出研究問題與假說，以Rogers (2003)及Hall (2006)所提出影響創新擴散速率之社經因素、採用成本、採用效益、網路效應、資訊及不確定性及產業環境等6大因素面向為基礎，蒐集OECD國家及台灣等31國家相關資料，挑選Gompertz模型進行固定寬頻擴散Panel資料迴歸分析，發現各因素在全期及不同擴散階段有不同之顯著性與影響程度，表示分階段分析有其必要性。擴散初期之關鍵影響因素為收入、教育水準、平台競爭程度、人口密度及實施LLU累積年度等5項，而擴散後期之關鍵影響因素為寬頻價格、網際網路內容、決定採用時固定寬頻用戶比例、撥接用戶比例及擁有PC家庭比例等5項，可作為政府及業者於不同擴散階段精準投入資源以有效推動寬頻擴散之參考。 本研究續以前述分析結果選取日本、南韓、美國、丹麥、瑞士及台灣進行實際擴散比較，確認前述關鍵影響因素挑選之有效性。擴散初期，台灣有高人口密度優勢，若能提早推動寬頻並推動促進競爭措施，可促進初期之快速擴散。擴散後期，台灣國際排名退步，原因為寬頻價格過高，故此階段政府及業者應特別確保寬頻價格能夠使潛在採用者有能力並願意付費採用，才能促使寬頻持續有效擴散。 最後，本研究採用與固定寬頻相同迴歸分析模型對FTTX及行動寬頻分別進行分析後，有關行動寬頻，教育水準、寬頻價格、決定採用時行動寬頻用戶比例、人口密度、網際網路內容、使用固定寬頻語音服務比例、決定採用時FTTX用戶比例及使用網際網路家庭比例等8項變數有顯著效應；有關行動寬頻，收入、寬頻價格、網際網路內容、決定採用時行動寬頻用戶比例、使用網際網路家庭比例及人口密度等6項變數有顯著效應。因此，政府及業者若擬促進特定寬頻服務發展，仍須針對其服務特性推動特定之政策或策略。其中，寬頻價格、網際網路內容、網路效應及使用網際網路家庭比例等4項因素對FTTX及行動寬頻服務之影響類似，而此4個因素與固定寬頻後期擴散之關鍵影響因素較相近，因此，對於已存在市場的服務，即使是後來以較佳品質或功能之新服務型式提供，新服務之關鍵影響因素仍較接近已存在市場服務關鍵因素。 總之，本研究不同於過去文獻，以創新擴散理論為基礎，以國家層級資料量化分析與探討寬頻擴散之關鍵影響因素，除分別提供政策及管理建議供政府及業者參考外，亦補強Rogers (2003)及Hall (2006)所提出創新擴散理論未釐清與比較創新擴散影響因素在不同擴散階段影響之不足。 / Broadband diffusion may enhance innovation, productivity, employment, economic growth, and, ultimately, national competitiveness. If key determinants for broadband diffusion are identified, governments can align its resources with them to effectively promote the diffusion. Based on the determinants of the diffusion rate identified by Rogers (2003) and Hall (2006), this research compiled data available about OECD countries as well as Taiwan to implement overall and staged panel regressions on fixed broadband diffusion by adopting Gompertz model. The findings indicate that the significance of the determinants varies between overall and staged analysis, which consequently justifies the necessity of a staged analysis. The key determinants in the early stage are income, education level, platform competition, population density, and the accumulated years of implementing LLU policy; however, in the late stage they are broadband price, Internet content, network effect, the penetration of dial-up users, and percentage of household with computer. Governments may more accurately promote broadband diffusion according to different key determinants in different stages. This research further compared the real fixed broadband diffusion of Japan, South Korea, USA, Denmark, Switzerland, and Taiwan based on the previous analysis results. The findings generally justify the choice of key determinants in the previous analysis. In the early stage, Taiwan had the advantage of high population density. If the government could have promoted fixed broad banded services and market competition earlier, the penetration would have grown much faster. In the late stage, since the broadband price was too high in Taiwan, its international ranking of fixed broadband penetration declined. Therefore, in order to further promote the diffusion of fixed broadband, the government should have ensured that the price was low enough to convince the potential adoptors to purchase broadband services. Finally, this research adopted the same approach as that of previous fixed broadband to analyze the diffusion of FTTX and mobile broadband, respectively. Education level, broadband price, network effect of FTTX, network effect of mobile broadband, Internet content, population density, percentage of household with computer, and the penetration of fixed VOIP users have significant effect on FTTX diffusion. However, income, broadband price, network effect of mobile broadband, Internet content, population density, and percentage of household with computer have significant effect on mobile broadband diffusion. Therefore, governments or operators should tailor their policies or strategies for specific services. The effects of broadband price, Internet content, network effect, and percentage of household with computer are similar in both FTTX and mobile broadband, and they are also similar to the key determinants of fixed broadband diffusion in the late stage. Therefore, even though a new service with better quality or function is introduced in an existing market, its key determinants are more similar to those of the existing service depending on its diffusion stage. In conclusion, different from previous research, this one applied national-level data to quantatively analyzed and explore the key determinants of broadband diffusion based on innovation diffusion theory. The research findings not only propose policy and management suggestions to governments and service providers, but also supplement the the theory proposed by Rogers (2003) and Hall (2006), which did not identify and compare the determinants of innovation in different diffusion stages.

本研究旨在探索瑞典華語學習者漢字學習歷程、漢字學習困難、產生困難的因素及其之間的關係、以及因應困難的策略，屬質性個案研究。對象為瑞典林奈大學選讀初級華語課程的四位華語學習者，以深度訪談、學習週記、課室觀察作為資料收集方法。 研究發現學習者的漢字學習困難，除了過去研究提出的漢字書寫、辨識、記憶困難以外，還有漢字讀音困難與線上資源應用困難。而他們面對漢字學習困難的因應策略可以分為三種，分別是積極的尋求老師協助、積極的尋求網路資源協助、消極的逃避。影響漢字學習的「內在因素」有「語言學習態度與方式」、「華語學習動機」、「對漢字的看法」；「外在因素」有「環境因素」、「教學因素」、「簡繁體班因素」。影響漢字學習的內外在因素之間的互動關係，除了「外在因素」的「教學因素」是單方面影響「內在因素」，其它的內在因素與外在因素都是相互影響。 建議華語教學者除了加強學習者的漢字書寫、辨識、與記憶能力，還有漢字讀音的演練與線上資源應用的學習。而影響學習者漢字學習的因素有很多，因素之間也會相互影響，因此教學者可以通過了解影響學習者漢字學習的內外在因素，而給予學習者適切的協助。 / This qualitative study aims to explore Swedish learners’ Chinese-characters learning process, with a focus on discovering their difficulties and coping strategies and identifying the factors that influence the learning of Chinese characters and their relationship. The research participants were four Swedish learners who took the class “Chinese for Beginners” in Linnaeus University in Sweden. Multiple sources of data were collected, including in-depth individual interviews, learning journals, and class-room observations. The results showed that the four participants had difficulties in learning Chinese characters, including reading, writing, recognizing, and memorizing Chinese characters as well as the application of online resources. Despite learning difficulties, these Swedish learners were actively asking for the teacher’s help, using the online re-sources, and passively avoiding facing leanring difficulties. The internal factors that influence learning Chinese characters were “language learing attitudes and methods,” “the motivation of leanring Chinese,” “the feeling toward Chinese characters.” The external factors included “environmental factors,” “teaching factors,” and “tradition-al/simplified Chinese charactes class factors.” The relationship between internal factors and external factors were bi-directional, except that the ways the instructor teach Chinese characters may influence students’ attitudes, motivation or feelings unilater-ally. This study suggested that Chinese teachers should enhance students’ Chinese-characters writing, recognizing, memorizing ability and provide oppotunieis for be-ginners to practice reading Chinese characters and using online resources. It is also important for Chinese teachers to know the complexity and interaction of the factors that may influence students’ learning of Chinese characters. In so doing, Chinese teachers are able to offer beginners appropriate assistance in learning Chinese charac-ters.

摘要 　　公共服務動機理論在1990年被提出後，迅速成為了公共行政研究的熱點，不同於新公共管理主張公務人員是理性自利，若無利可圖將不會採取行動的觀點，政府的「公共性」特徵，合理化了公共服務動機理論主張公務人員應重視內在性的激勵誘因，包含公共服務對他們的吸引力、對公共價值有所承諾、具有同情心或願意為公共利益自我犧牲等，隨之陸續發展出各家論點以及不同的動機測量方式。 　　在相關研究中，使用多構面的量表測量最具規模，然而公共服務動機相關研究已有二十餘年，實有必要獨立進行質性研究以獲得更紮實、深入的瞭解，因此，在無前例可循之下，本研究在現有量表基礎上，自行設計訪談大綱，並選擇我國中央及地方行政機關10位業務單位公務人員作為研究對象，除了瞭解我國公務人員的公共服務動機程度外，更重要的是，探討成為公務人員後，影響個人公共服務動機的組織內、外部因素及動機變化情形。 　　研究結果發現，我國公務人員展現較多「同情心」與「自我犧牲」特質，「公共服務的吸引力」與「公共價值的承諾」則相對較難察覺，且隨著年資增加，其公共服務動機逐漸遞減者居多，在影響因素上，機關首長與主管的領導方式、業務內容、考績獎懲制度、組織文化，以及公務人員社會信任與形象、年金改革的過程與爭議都在不同階段、以不同方式不同程度地影響其公共服務動機。本研究據此分別提出短期、中長期的實務建議如下，以提升我國公務人員公共服務動機：短期可分為營造良好的組織文化、建構友善公務環境、使公務人員感知自身業務的「價值」三大建議，並分別可從加強各層級主管的教育訓練、落實工時與休假制度、依政府財政狀況適時給予物質性誘因、以尊重與關懷方式鼓勵業務輪調、按實際需求辦理教育訓練等層面著手；長期則提出合理調整俸給結構、建立公平合理的獎優汰劣機制，以及對公務人員的尊重應先由政府自身做起等建議，期能提供作為一政策性參考。 / Abstract Since 1990 when Public Service Motivation (PSM) was brought out, it quickly became a hot study among the study of Public Administration. Unlike New Public Management (NPM), where it claims that public servants to be rational and self-interest based, and that no action would be taken if a situation being unprofitable, the “Publicness” of a government rationalizes the PSM theory where it claims that public servants should value internal incentive, including the attraction of public service, the commitment to public value and compassion or self-sacrifice for public interest, from which different theories and motivation measurement methods are developed accordingly. Among relevant researches the scale measurement using multidimensional construct are of largest scale. However it has more than twenty year history since the study of PSM and is necessary to conduct qualitative study for more solid and deeper understanding. Therefore, under unprecedented circumstance, with existing scale basis and self designed interview outline, the study chooses public servants from 10 Taiwan central and local government authorities as subjects for the purpose of the PSM level of our public servants, and more important, the internal and external organizational factors and motivation changes that affect individual public service motivation after becoming a public servant. According to the research, Taiwanese public servants show more qualities of “empathy” and “self-sacrifice”, less “the appeal of public service” and “the commitment of public value”, and the longer one serves as a public servant, the more the decrease of public service motivation. On the affecting factors, the leading methods of authority chiefs and directors, public affairs genres, audit, awards and punishment, organizational culture, the process and dispute of annuity reform have all affected the public service motivation at different stages with different ways, and on different levels. To offer as a policy reference, the study makes shot-term, mid-term and long-term practical suggestions accordingly so as to enhance PSM of Taiwanese public servants: 3 short-term suggestions are, a positive organizational culture, friendly public affairs service environment, allowing the public servants to feel the “value” of their own service. To start with, enhance trainings for supervisors of different levels, the implementation of working hours and off-day system, proper material incentives based on government financial status,encouraging internal job rotations in a caring and respectful manner, arranging trainings according to actual needs; for long-term suggestions, reasonable adjustment of payment structure, fair and reasonable award and elimination system, and the government itself to pay respect to the public servants.