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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
31

電業服務品質與顧客滿意度之探討-以台電公司中北部地區工業大用戶為例 / The Study of Service Quality and Customer Satisfaction for Power Industry-A case on the Large-Manufacturing-Contracted-Capacity Customers of Taiwan Power Company

郭芳楠, Kuo, Fan-Nan Unknown Date (has links)
由於服務業的發展及消費者權益意識提昇,服務品質廣受消費者重視。對服務業而言,服務品質已是其賴以生存發展的關鍵因素。在消費者導向的今日,滿意的顧客是企業追求的目標,也是其競爭優勢與成長的關鍵。 電力為國家經濟發展與民生不可或缺者,更是經濟與工業發展原動力。為應日益激烈之國際競爭,各國政府為提高競爭力,近年來莫不將民營化與自由化作為首要政策。台灣電力市場在電業法修正後亦將進入自由化時代,屆時台電公司之獨佔地位將被打破,市場競爭機制將進入電力產業,值得台電公司加以重視。而由於為數極少之高壓及特高壓電力用戶,對台電公司未來之營運有極大影響,為避免電力市場開放後,流失此利基市場,有必要及早針對工業大用戶之需求深入探討,瞭解其對各項服務的期望與評價,進而研究提高整體服務績效之策略,提供令顧客滿意的服務,才能確保台電公司之永續經營。 本研究依修正後的「SERVQUAL」量表,並參考電業服務與工業大用戶之特性,建立電業服務品質構面及服務屬性,並依此進行問卷內容設計,針對台電公司彰化以北地區1,000仟瓦以上工業大用戶,在各服務品質構面的重視度及滿意度進行調查研究,並試圖探討工業大用戶對台電公司各服務屬性之滿意度及重視度,進而瞭解不同用戶群對台電公司服務品質之滿意度及整體服務績效之評價是否有不同,據以建立台電公司之服務策略矩陣,提昇用戶對其整體服務績效之評價。問卷回收後經統計分析,獲致以下五點研究發現: (1)用戶對台電公司在各服務屬性上滿意度均值不相同,滿意度平均水準較高者,主要與服務場所及人員服務有關。滿意度平均水準較低者,主要是與供電品質與可靠度有關者。 (2)不同行業別對台電公司服務滿意度有不同評價,一般而言傳統產業之工業大用戶對台電公司服務滿意度較高,但同一行業之工業大用戶亦可能因其生產流程不同而對台電之服務滿意度有不同之評價。 (3)用戶對電業服務屬性重視程度較高者,主要集中在供電可靠度(品質)及人員專業技能有關之服務屬性。 (4)用戶對台電公司整體服務績效評價無法單獨以行業別或用戶生產流程來區隔,但同時以行業別及生產流作為區隔變數時,不同之用戶對台電公司整體服務績效評價則有明顯不同。無預警停電時,若用戶在原物料、生產設備的損失較嚴重時,對台電公司整體服務績效評價較低。 (5)用戶非常重視且對台電公司目前的服務滿意度亦高之服務屬性,主要集中在供電安全及人員專業技能方面,可作為未來台電對顧客訴求之重點。而用戶非常重視,但對台電公司目前的服務滿意度低者,主要集中在電力可靠度方面,台電公司應將其列為優先改善重點。 / Service quality and customer satisfaction are the KSFs of enterprise's growth.and competition. In order to provide the satisfying goods and service, the enterprise must be initiative in exploring customers' want and need. Taipower is monopoly in power market of Taiwan now. Due to the deregulation, the competitor will get into the power market. There are only about two thousand Large-Manufacturing-Contracted-capacity customers in Taipower, but they are the most important customers for Taipower. In order to avoid losing them after the deregulation, Taipower must realize their want and need, and customerize the product to match their need. Using SERVQUAL approach, the research finds: 1. There are significantly differences in satisfaction among them. The attritute of service place and service person have the higher customer satisfaction, but the attritute of power quality and power reliability have the poor performance. 2. There are difference customer-satisfaction among different industries. Generally, tradition industries have higher customer satisfaction. For the same industry, different manufacturing process may cause different customer satisfaction. 3. From the customers' perception, power quality and power reliability are the most important attritute of power service. 4. Industry or Manufacturing-process can't segment the service performance of power company, but Industry and Manufacturing-process can. When power outage occurs, the more loss of raw-material or facilities of customer will cause them having the recognition of poor service-performance for power company. 5. Security and personal skill are the advantage of Taipower. Taipower must improve the Power quality and power reliability immediately.
32

我國大學生網路學習滿意度之研究

林家弘, Lin, Chia-Hung Unknown Date (has links)
為帶動全民上網學習的風潮,有必要暸解目前網路學習的現況,而大學生又是主要的上網族群,因此本研究主要研究目的有三:1.了解目前大學生使用網路學習的現況;2.了解大學生網路學習的滿意度情形;3.根據研究結果提出建議,作為相關單位從事網路學習設計或其他相關研究時的參考。 為達上述研究目的,乃以自編之「大學生網路學習調查問卷」為研究工具,問卷分為「基本資料與現況」、「網路學習動機量表」、「網路學習滿意度量表」三個部份,採取問卷調查的方式,針對國內幾所公私立大專院校大學部學生進行抽樣調查,共計發出500份問卷,回收456份,回收率為91.2%,另刪除填答不全之廢卷19份,共得有效問卷437份,所得資料以百分比次數分配、t考驗、變異數分析、逐步迴歸分析等統計方法,進行資料分析與驗證假設。茲將研究主要結論綜合歸納臚列如下: 一、目前網路學習的主要優勢仍停留在檢索便利性層面。 二、學習者網路學習的主要障礙兼具軟、硬體層面。 三、目前大學生網路學習的媒介以WWW為主。 四、網路課程研修經驗對於網路學習網路動機有顯著影響。 五、不同接觸網路時間在網路學習動機上有顯著差異。 六、目前大學生網路學習滿意度趨於正向,但人際互動方面仍需加強。 七、「每日上網時數」、「接觸網路時間」變項顯著影響網路學習滿意度。 八、網路學習動機影響大學生的網路學習滿意度。 九、上網地點不同影響網路學習滿意度。 十、網路學習無法完全取代學校教育。 根據上述之結論,本研究提出下列之具體建議: 一、加強網路基礎建設,暢通網路公路。 二、加速立法,保障網路學習權。 三、提昇資訊素養,營造網路學習環境。 四、提供誘因,增強網路學習動機。 五、加強學習資訊的組織管理。 六、組成評鑑委員會,獎勵優良網站。 七、延攬各學科專家,提昇學習材料的深度與廣度。 八、強化互動性。 九、結合學校教育,建立網路學習為輔的機制。 十、進一步研究之建議,包括研究對象、研究變項、研究設計、研究工具、調查方式、統計方法、研究方向等之建議。
33

洽公民眾對台北市區公所服務品質看法之研究

金玉珍 Unknown Date (has links)
邁向廿一世紀的今天,公部門之服務品質與效能受到了前所未有的的關注與重視,從近來我國行政院新內閣閣員甫上任即提出「改善服務態度與效能,貼近民眾需求」、「提昇為民服務品質」做為未來施政重點的情形可見一斑。事實上,服務品質亦逐漸被視為行政機關重要的績效指標之一,而公共服務之良窳與政府施政滿意度、民意是否支持更是息息相關。近年來台北市政府亦以優質、高績效的市政服務作為努力的目標,以提供市民高品質的生活,其成果有目共睹,不僅大大改變了民眾對行政官僚「少做少錯」的刻板印象,更成為其他為民服務機關學習的標竿。而台北市區公所則是與民眾接觸最瀕繁的第一線為民服務機關,關於其服務品質為何?民眾又有何不同的看法?引發本研究之興趣。 本研究係參考Zeithaml et al.等學者提出之服務品質觀念性模式、「SERVQUAL」量表及Cronin & Taylor的「SERVPERF」法作為理論基礎與研究架構,對於台北市十二個區公所之洽公民眾,進行服務品質與滿意度之實證研究,以瞭解洽公民眾對於區公所服務品質因素之重視程度與滿意度間的關係,以及民眾心目中對各區公所之滿意度評價,以建構出適合台北市區公所服務品質之衡量構面,並驗證本研究所建構模式之適用性,以供區公所未來持續提昇服務品質之參考。 為達上述研究目的,經由相關文獻的探討及問卷調查的方式,利用統計軟體SPSS將蒐集資料加以分析,最後得到本研究之結論及建議。本研究結果發現: 一、透過次數分配表得知,二十四項服務品質項目中以「承辦人員處理案件正確無誤」、「民眾申辦之案件均能在處理時限內完成」最受洽公民眾重視,「員工的服裝儀容整潔」、「中午及週六彈性上班」最不受民眾重視;滿意度評價方面,「承辦人員會主動告知確實的服務內容」、「區公所環境舒適美觀」的滿意度最高,而以「中午及週六彈性上班」、「民眾能利用網路、電話、傳真洽公,不用親自前往」的滿意度最低。 二、服務品質項目利用主成份因素分析,萃取出民眾對區公所服務品質之主要構面因素。在重視程度方面,共有「迅速保證性」、「關懷標準化」、「現代實體性」、「可靠性」等四個構面,而滿意程度方面則有「可靠回應性」、「同理心」、「現代實體性」等三個構面。 三、透過t檢定、One-Way ANOVA單因子變異數分析得知,民眾之人口特性及每個月洽公次數對區公所服務品質之看法及評價僅部分有顯著差異存在,其餘則無不同。重視程度會因年齡之不同而有差異存在,滿意程度方面則會因性別、年齡、教育程度的不同而有不同之評價。 四、從區公所差異分析之結果顯示,各區公所洽公民眾對區公所服務品質構面因素之重視程度並未有顯著差異,而在滿意度的評價方面,民眾的知覺卻有顯著差異存在。 五、民眾對區公所各項服務業務之瞭解、熟悉程度經統計後發現僅在「普通」的層次,而透過相關分析得知,民眾之瞭解程度與其對區公所之整體滿意水準間有相關性存在。 六、經實證分析發現,區公所之整體服務品質與民眾之整體服務滿意水準間有顯著相關,即各區公所在服務品質之表現越好,民眾之滿意水準越高。 七、統計結果發現,各區公所洽公民眾對各區公所之整體滿意評價多在「滿意」的程度,僅有兩個區公所的滿意度被評價為「普通」。
34

網站設計與使用者滿意度之關聯-以網路使用與購物經驗進行集群之研究 / A Study on the Relationship between Web Site Design and User Satisfaction -- Considering different network usage and network shopping experience

林佩儀, Lin, Pei-Yi Unknown Date (has links)
網際網路與全球資訊網的盛行,使得電子商務的風潮逐漸蔓延到全球各地。對於加入線上應用的企業來說,其對外的窗口即為該公司的網站,消費者經由該網站獲取關於該企業的資訊,產品與服務,企業則透過網站與消費者進行互動,並提供產品與服務,甚至作為企業在網路行銷上的利器。但是,網路上新生的網站每天不斷的出現,在每個企業競相於網路上建構網站之時,研究各企業設置網站之設計要素與所造成之效果亦成為一重要的課題。 本研究嘗試以使用者滿意度來衡量網站所造成之成效,亦即探討不同的網站設計要素間與使用者滿意度的關聯性,以及此關聯受到使用者先前的經驗影響的程度作一初步的探討。本研究首先由相關文獻中收集網站設計評估要素,並以在真實網路世界中應用已成熟之電子書店業種為研究對象,嘗試使用問卷調查的方式,對網際網路使用者進行先前經驗與網站設計評估之調查,以瞭解在實際應用中,使用者在網站設計與滿意度關聯上的表現。 研究結果顯示,網站設計與使用者滿意度確有關聯性存在。在有網路購物經驗的使用者分群中,網站設計與使用者滿意度間關聯性較高,屬於高度。相較以下,無網路購物經驗的使用者分群,網站設計與使用者滿意度間關聯性屬中度相關。另外,不論在各個有網路購物經驗或無網路購物經驗分群中,「分類清楚」與「內容易尋」兩個設計因素都與使用者有相關性。最後提出進一步的研究建議,作為實務與後續研究之參考。
35

提昇顧客滿意度--以Lexus在台灣為例 / Improving Customer Satisfaction: The Case of Lexus in Taiwan

戴興夏, Tai, Hsing-Shia Unknown Date (has links)
沒有中文摘要 Abstract List of Tables List of Figures Chapter Ⅰ Introduction 1 Section 1. Research Background and Motivation 1 Section 2. Research Questions 5 Section 3. Thesis Structure 7 Chapter Ⅱ Literature Review 8 Section 1. Customer Satisfaction 8 Section 2. Customer Expectation 13 Section 3. Customer Perceived Quality/Performance 15 Section 4. Customer Perceived Value 16 Section 5. Importance of Customer Satisfaction 17 Section 6. Measurements of Customer Satisfaction 19 CSI Model 19 SERVQUAL 21 Other Measurements of Customer Satisfaction 23 Chapter Ⅲ Research Hypotheses and Methodology 25 Section 1. Research Hypotheses 25 1.1 Research Model 25 1.2 Research Hypotheses 26 1.3 Research Variables 27 Section 2. LISREL Model 31 2.1 Introduction of LISREL 31 2.2 Structural Equation Model and Measurement Model 33 Section 3. Research Design 42 3.1 Research Target and Sampling 42 3.2 Questionnaire Design 42 Section 4. Comparison of Questionnaires 44 4.1 Design of Sales Questionnaire 44 4.2 Data Analysis of Sales Questionnaire 45 4.3 Design of Service Questionnaire 46 4.4 Data Analysis of Sales Questionnaire 47 4.5 Comparison of Lexus and CSI Questionnaires 47 Section 5. Limitations of Research 49 Chapter Ⅳ Data Analysis and Results 50 Section 1. Data Handling 50 1.1 Handling of Sample 50 1.2 Handling of Customer Loyalty Data 50 1.3 Handling of Customer Complaints Data 51 1.4 Handling of Perceived Value Data 51 Section 2. Analyzed Result 53 2.1 Model Estimation 53 2.2. Squared Multiple Correlation 55 2.3 Parameter Estimation 56 Section 3. Hypotheses Test 60 Section 4. Meaning of Data Result 65 Section 5. Summary of Customer Opinions 67 Chapter Ⅴ Conclusion and Recommendations 69 Section 1. Research Conclusion 69 Section 2. Recent Customer Service Effort of Lexus 72 Section 3. Recommendations 74 List of References 76 List of Appendices 79 Appendix 1. CSI Lexus Questionnaire (English) 79 Appendix 2. CSI Lexus Questionnaire (Chinese) 84 Appendix 3. Lexus Original Sales Questionnaire (English) 88 Appendix 4. Lexus Original Sales Questionnaire (Chinese) 93 Appendix 5. Lexus Original Service Questionnaire (English) 97 Appendix 6. Lexus Original Service Questionnaire (Chinese) 102 Appendix 7. Samples of Lexus Questionnaire Data Analysis Result 106 / As the numbers of manufacturers and providers strive to out-do each other, Taiwan is increasingly becoming a competitive market. As the market becomes competitive, traditional norm was for firms to compete on the basis of price. However, firms are realizing that competing on price does not only decrease their profit margins, but it is also very costly to continuously acquire new customers. Therefore, various firms have started to attach more and more importance on improving customer satisfaction to retain current customers. Lexus is one of those firms, which is striving to increase customer satisfaction level as a way to compete in a very competitive market in Taiwan. With the precious chance to cooperate with Taiwan Lexus, the main purpose of this research is to explore the Taiwanese Lexus system of customer satisfaction by understanding the Customer Satisfaction Index model introduced by Fornell et al. in 1996. From the research result by employing LISREL model, it was found that for Taiwanese Lexus owners, perceived quality is the only variable directly and positively influencing overall customer satisfaction, although through perceived quality, customer expectation indirectly influences overall customer satisfaction. Further, unlike CSI model, perceived value does not exist as one of the antecedents of overall customer satisfaction. Another important founding was that customer complaints have positive influence on customer loyalty. In the final section, based on the research results of LISREL model, some recommendations are offered. Mainly, improve perceived quality, for it is the most effective way of increasing the level of customer satisfaction. In addition, based on the findings from the customer opinion section of the questionnaire, improve the product quality of Lexus’ GS model, lower the costs of repair and parts, improve service reliability, attitude of service personnel, and quality of maintenance and repair. Finally, from the discussion with Taiwan Lexus, it was revealed that the importance of customer satisfaction and its concept are not fully accepted by the Lexus dealers. Therefore, along with the effort of improving customer satisfaction of Lexus owners, educating and getting consensus of the dealers are very important for the success of customer service system at Taiwan Lexus.
36

大大鞋業內部顧客滿意度調查研究 / Customer Satisfaction Research - Ta-Ta Shoes

周怡君, Chou, I-Chun Unknown Date (has links)
顧客滿意已成為消費市場的主流與趨勢,能夠真正落實顧客滿意經營的企業才能贏得忠誠的顧客,在競爭激烈的市場中佔有一席之地. 員工滿意.顧客滿意,才能造就永續經營的企業. 本研究首先以員工參與經營管理為出發點,實施12個問項長期改善與目前績效衡量問卷調查,並提出促進員工參與.提昇品質.減少直接成本的建議. 為瞭解顧客對大大鞋業產品品質及服務品質的滿意程度,實施內部顧客滿意度問卷調查,以了解企業與顧客對產品品質及服務品質的認知差距,並針對滿意度較的項目提出改善建議.另外並調查顧客選擇至鞋廠商的因素,以供業者參考.
37

體驗模組、體驗價值與顧客滿意、顧客忠誠關係研究-以中國信託銀行財富管理為例 / The study of the relationships among strategic experiential modules,experiential value,customer satisfaction and loyalty:A case study of Chinatrust's Financial Advisory Club

胡雅晴 Unknown Date (has links)
銀行業面對微利時代,將無風險的手續費收入提高已是目前所有銀行機構所重視的經營策略,這也是銀行業愈來愈以財富管理業務為主要經營業務的的主因之一。然而,當前銀行提供的業務內容同質性太高,要如何創造顧客美好的消費體驗以提昇其顧客滿意度,進而建立長期穩固的往來關係,為企業創造競爭優勢的重要課題。 本研究以體驗行銷、體驗價值與顧客滿意、顧客忠誠為研究主題,以國內知名之財富管理銀行業者做為探討對象,透過問卷分析的方式,驗證研究構面之關聯模式,並依據驗證結果提出管理意涵。 本研究分析結果如下: (1) 在體驗行銷的構面之中,對體驗價值相對影響力最強是關聯體驗,而最弱是情感體驗。在體驗價值的構面之中,對顧客滿意影響最強的是美感價值,對顧客忠誠的影響最強的是卓越服務價值。 (2) 顧客滿意與顧客忠誠之間,具有一定的影響關係(β值為0.309)。 (3) 體驗行銷與體驗價值之間呈現顯著正相關,而體驗價值與顧客滿意、顧客忠誠之間亦呈現顯著正相關。 (4) 在人口變項所產生的差異中,婚姻情況對於各構面之差異性有顯著的影響。
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台電服務品質與顧客滿意度之關係研究-以台電台北南區營業處服務中心為例 / Relationship study of service quality and customer satisfaction for Taipower Company-a study of Taipei South Branch Service Center

劉芳俞 Unknown Date (has links)
台灣電力公司創立至今,除了在供電品質上有所要求與精進外,其在近幾年在經營上也逐漸轉變朝著「誠信、關懷、創新、服務」理念執行,尤其在服務上更加重視,因此在全省設立24個區營業處及283個服務所,形成周密的服務網,期許成為高品質電力的服務者。然而,目前台灣電力公司在服務品質與顧客滿意度調查制度上尚未建置完善,僅依據內部員工自我考核以及於櫃台設立意見單等方式進行調查,其所得之意見明顯無法實際反應用戶需求。 本研究主要針對至台灣電力公司台北南區營業處服務中心櫃檯辦理申請用電之用戶為研究對象,透過問卷調查方式,試圖瞭解台灣電力公司台北南區營業處服務中心櫃檯在硬體設備以及軟體人員服務上是否能真正解決用戶問題,達到用戶滿意,並試著找出服務品質之構面以及對整體顧客滿意度之影響。 本研究透過皮爾森積差相關(Pearson Product-moment Correlation)分析,瞭解影響台電台北南區營業處服務中心服務品質之各構面:「有形性」、「可靠性」、「反應性」、「保證性」、「關懷性」、與「透明效率性」,與整體顧客滿意度呈現正相關,並透過迴歸分析(Regression Analysis)找出「可靠性」影響整體顧客滿意度強度較其他構面大;進一步,透過績效水準模式(Importance-Performance)分析找出「停車方便」、「標示清楚」、「辦理業務不需久候」以及「有足夠人員提供服務」之服務品質屬性在用戶期望與實際感受之落差程度差異甚大,藉此找出台北南區營業處服務中心在服務品質上應改善之處。 本研究期望能提供台北南區營業處服務中心有效且實際反應用戶需求之統計資訊,作為該區處將資源運用在真正影響服務品質之構面上的決策參考,有效提升整體顧客滿意度,避免資源浪費。
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國民中小學教師領導對教師工作滿意度影響之研究 / A study of the impact of teacher leadership on elementary and junior high school teachers’ job satisfaction

陳登隆 Unknown Date (has links)
本研究旨在瞭解當前國民中、小學教師領導以及教師工作滿意度之現況,並探討教師領導與教師工作滿意度間之相關情形。根據文獻探討及相關實證研究所得之結果設計問卷,進行問卷調查,再將所得之數據以描述性統計、獨立樣本t檢定、單因子變異數分析、積差相關以及逐步多元回歸等統計方法進行分析與討論。 本研究以新北市國民中、小學教師為研究對象,編製「教師領導與教師工作滿意度調查問卷」進行調查,有效樣本共計424份。所得結果如下: 一、 新北市國民中、小學教師對教師領導的覺知情形屬中上程度。 二、 新北市國民中、小學教師之工作滿意度屬中上程度。 三、 新北市國民中、小學教師對「教師領導」的覺知情形因背景變項之不同,在部分向度上有顯著差異。 四、 新北市國民中、小學教師之工作滿意度情形因背景變項之不同,在部分向度上有顯著差異。 五、 新北市國民中、小學教師之教師領導情形對教師工作滿意度具預測力,其中又以「行政支持」、「平行領導」、「學習社群」及「決策參與」較具預測力。 最後,根據本研究所得之結果提出建議,作為教育主管機關、學校行政人員以及未來相關研究之參考。 / The purpose of the study is to understand the general situation and correlation of teacher leadership and teacher job satisfaction perceived by elementary school and junior high school teachers in Taiwan. Descriptive statistics, T-test, ANOVA, product-moment correlation, and stepwise multiple regression analysis were employed to analyze the data gathered by means of Teacher Leadership and Teacher Job Satisfaction Questionnaire generated from related literature review. Teacher Leadership and Teacher Job Satisfaction Questionnaire was utilized to investigate elementary school and junior high school teachers in New Taipei City, and 424 effective questionnaires were completed. Major findings are as following: 1. The entire performance of teacher leadership perceived by elementary school and junior high school teachers in New Taipei City is at middle-high degree. 2. The entire performance of teacher job satisfaction perceived by elementary school and junior high school teachers in New Taipei City is at middle-high degree. 3. Teacher leadership perceived by elementary school and junior high school teachers in New Taipei City shows significant difference in some dimensions in certain demographic levels. 4. Teacher job satisfaction perceived by elementary school and junior high school teachers in New Taipei City shows significant difference in some dimensions in certain demographic levels. 5. Teacher leadership perceived by elementary school and junior high school teachers in New Taipei City is predictive of perceived teacher job satisfaction. Support from administration, parallel leadership, professional learning community, and participative decision making are the most powerful predictors of teacher job satisfaction. Finally, suggestions were madefor education administration, school leaders like principals and researcher interested in further studies to follow.
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教師兼任行政職務的角色壓力與工作滿意度之研究-以臺北市松山區公立國民小學為例 / A study of role stress and job satisfaction of administrative teachers of public elementary schools in taipei songshan district

廖珮芝, Liao pei-chih Unknown Date (has links)
本研究旨在探討臺北市公立國民小學教師兼任行政職務角色壓力與工作滿意度的現況與關係,以及不同背景變項的教師對二者的知覺差異,並根據研究結果提出降低其角色壓力,增加工作滿意度之建議。研究採用文獻分析與問卷調查法,以臺北市松山區公立國民小學教師兼任行政職務人員為研究對象,研究者自編的「臺北市公立國民小學教師之角色壓力與工作滿意度相關性研究問卷」為研究工具,對教師兼任行政職務計發出100份問卷,回收89份,有效問卷81份,回收率81%;另對一般教師隨機發出120份問卷,回收118份,有效問卷113份,回收率94.17%,以進行比較。資料分析採用描述性統計、獨立樣本t考驗、單因子變異數分析、皮爾遜積差相關、最小顯著差異法等統計方法。 本研究獲得以下結論: 一、臺北市松山區公立國民小學教師兼任行政職務的整體角色壓力為中等程度,以「角色量的過度負荷」最高,「角色模糊」最低。 二、不同背景變項「性別」、「年資」、「學校規模」下,整體角色壓力具有顯著差異。 三、臺北市松山區公立國民小學教師兼任行政職務的工作滿意度為中等程度以上,以「人際關係」滿意度最高,「薪資待遇」最低。 四、不同背景變項僅「學校規模」下,在整體工作滿意度具有顯著差異。 五、角色壓力與工作滿意度之間呈現顯著負相關。 六、臺北市松山區公立國民小學教師兼任行政職務與一般教師的角色壓力具有顯著差異,在工作滿意度則未具顯著差異。 / This study aimed to explore the current status of the satisfaction of public elementary school teachers in Taipei concurrently holding an administration job with their jobs and the relationships. Also the differences in perception of satisfaction among teachers of different backgrounds were discussed. According to the results of this study, some suggestions were proposed to reduce their stress and increase their satisfaction with their jobs. The methods adopted by this study included document analysis and questionnaire survey. The research subjects were the public elementary school teachers in Songshan District, Taipei City concurrently holding an administration job. And the research tool was the “Role Stress and Job Satisfaction Questionnaire for Public Elementary School Teachers in Taipei” developed by the researcher. 100 questionnaires were sent to teachers concurrently holding an administration job and 89 were retrieved, among which, 81 were valid. The response rate was 81%. In addition, 120 questionnaires were randomly sent to general teachers and 118 were retrieved, among which 113 were valid. The response rate was 94.17%. They were used for comparison. For data analyses, the statistical methods adopted included descriptive statistics, independent sample t test, ANOVA, Pearson product-moment correlation, least significant difference test, etc. The conclusions of this study are: 1. The overall role stress perceived by the public elementary school teachers in Songshan District, Taipei City concurrently holding an administration job was moderate. The highest stress they perceived was the stress from “overload from their roles” while the lowest was the stress from “roles being vague”. 2. The overall role stresss perceived by the teachers of different “gender”, “seniority”, and “school scale” were significantly different. 3. The satisfaction of the public elementary school teachers in Songshan District, Taipei with their jobs was above moderate. The highest satisfaction was that with “interpersonal relations” while the lowest was that with “salary”. 4. In the aspect of background variables, the overall job satisfactions were significantly different only among the teachers of different “school scale”. 5. Role stress and job satisfaction were negatively related. 6. The stress perceived by the public elementary school teachers in Songshan District, Taipei was different from that perceived by general teachers. However, their job satisfactions were not significantly different.

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