The goal of this dissertation was to explore the key factors and managerial mechanisms that influence performance of inter-organizational collaborative teams. Specifically, this research addressed five key constructs: inter-organizational collaboration relationships, project characteristics, team process, managerial mechanisms, and team performance of inter-organizational collaborative teams. Data for this study was collected via semi-structured interviews within two stages. In the first stage, interviews were done with the executives, focusing on the inter-organizational relationships, managerial mechanisms and the performance of the inter-organizational collaborative team from strategic perspectives. The next stage involved with interviews with the team members to collect the information regarding team process more thoroughly. The results suggested that (1) Inter-organizational relationships positively affect the inter-organizational team process. (2) Project Characteristics also play a role in the team process of inter-organizational collaboration. (3) Inter-organizational team process have positively influence on the performance of inter-organizational collaborative teams. (4) Managerial mechanisms, such as mutual learning, and organizational culture, also have influences on the team process and team performance of inter-organizational collaborative teams. However, we had few findings about the team incentives program or any other formal mechanisms that promote the team process and team performance.

由於台灣網路ICP新聞資料庫已被消費者大量搜尋、閱讀與使用，本研究選擇提供網路新聞內容查詢為主要服務項目的聯合知識庫為對象,進行實證探討。在聯合知識庫的網站的首頁上，針對網路族群為樣本對象，將問卷置放於網路環境以供填答。總共回收2817份有效樣本。 本研究應用G.B.Sproles 與E.L.Kendall(1986)兩位學者之論文發展出消費者決策特性的量表；同時為了測量消費者對服務品質的重視程度，依照了 Parasuraman、Zeithaml、及Berry(1988)三位學者所建構的SERVQUAL量表來做為ICP內容查詢服務特性的20個變項的尺度；然後再選擇廣為採用的四種線上收費模式來進行偏好的實證分析。而整個研究架構的支撐是以消費行為學者Del.I. Hawkins, Roger J. Best & Kenneth A. Coney(1992)所發展的行為研究模式來建立。期望能於研究結果發現網路族群心中最偏好的收費方式。 研究所使用的統計分析方法則有因素分析、T檢定、卡方考驗、變異數分析、迴歸分析等技術，藉以探討網路族群對查詢新聞資料的服務品質重視、消費決策特性、與收費模式偏好之間的相關差異與效果。整體研究結果可作為未來行銷策略的擬定參考。 研究結果發現： 1. 網路族群對ICP內容新聞資料庫收費模式偏好有顯著差異。 2. 網路族群對ICP內容新聞資料庫服務品質所重要的程度不同,對收費模式偏好有顯著差異。 3. 不同網路消費決策特性對收費模式偏好有不同看法。 4. 不同網路消費決策特性所偏好的收費模式,在服務品質重視度上的看法有顯著差異。 5. 年齡與教育程度是影響收費模式偏好之重要因素。 6. 人口統計變數之不同，會影響樣本對小額付費制與預付制之偏好程度。網路族群的人口統計變數對收費模式偏好的顯著相關之中，對小額付費制與預付制有明顯的看法。不同的個人屬性會有不同偏好。其中只有年齡與教育程度有明顯相關，年齡越輕越偏好小額付費,年齡越長(多於年輕者)則偏好預付制；而教育程度高的人有部份會偏好小額制。其它的變項則無明顯差異。 7. 網路族群可接受新聞內容查詢資料庫多元化設計的收費模式。 8. 網路族群較偏好預付制收費模式並期望所享折扣應較多。 9. 因素分析後的三大服務品質因子與四大消費決策特性對收費模式皆呈顯著相關,收費模式對上述二類因子也呈現部份的差異性。 10. 網路族群對ICP內容新聞資料庫服務品質重要性的重視程度經因素分析後，分別為：重視內容品質、使用互動便利性、即時時效性等三大因子。 11. 網路族群在ICP新聞內容查詢服務的消費決策類型可歸納為：理性經濟型、感性衝動型、低價傾向型及基本功能接受型四種類型。 12. 樣本最偏好固定會費者,對服務品質沒有強烈偏好,比較重視內容。最偏好預付制的人最重視內容品質。最偏好小額付費的人最不重視新聞即時性。他們也是最不偏好預付制的人。內容品質及即時性都對小額付費的人不重要。 13. 本研究得出兩個收費模式偏好預測模式，可預測消費者選取固定年費制與預付制之機率。兩個收費模式偏好預測模型，分別如下： logit(p1)=log[p1/(1-p1)]=0.1448*X1+0.1381*X2 p1為選取固定年費之機率 X1為便利性平均重視程度之標準化分數 X2為相關性平均重視程度之標準化分數 logit(p2)=log[p2/(1-p2)]=0.1198*X1+0.1*X2 p2為選取預付制收費之機率 X1為可靠性平均重視程度之標準化分數 X2為充分性平均重視程度之標準化分數 本研究同時發現：現行於ICP新聞內容資料庫查詢服務的收費方式,在實務界是採單一的收費模式，此種方式並非消費者最偏好的選擇。網路族群會因服務品質的重視度不同而有不同偏好。針對於不同族群，網路經營者對收費模式的擬定，未來應以不同的個人屬性而訂定，依循其所重視的服務品質面向，提供多元而彈性的收費策略，以提昇網站的競爭力。 關鍵字：ICP新聞內容查詢、服務品質、消費決策特性、收費模式偏好 / The Analysis on the Internet Consumers' Decision-Making Behavior and their Preferences to the Service Quality and Pricing Models in News-related Online Database & A Case Study on UDNDATA.com Adviser: Dr. Chu Fongkang Tung-Ju Yang ABSCRACT As consumers vastly search, read and use Taiwan's Internet news and database,the research purpose is to exam the online news content search service, udndata. com. The first dimension of the research is based on the models of consumer’s decision-making behaviors which were developed by G.B. Sproles and E.L. Kendall (1986). The other dimension is based on the models from the SERVQUAL scale by Parasuraman、Zeithaml and Berry. The scale was constructed in 1988 and was proved effective. The research use the consumer’s behavior model invented by Del. I Hawkins , Roger J. Best & Kenneth A. Coney in 1992. The research's questionnaireswas posted on udndata.com which randomly allowed average internet consumers to complete. The first dimension of the questionnaire is using ICP content search service's 20 variables to measure the degrees of consumers' regards; the second dimension is about four available online pricing models and let consumers select their own preference model; the third dimension is to look into online consumers' buying behaviors. The methodology of the research is including descriptive statistics, factory analysis, chi-square, ANOVA and regression analysis, to exam online consumers' regards, consuming behaviors and pricing preferences toward search news data service. The findings of the research can be references to future marketing strategies. There are 2,817 effective samples over the udndata.com, and the findings are as below: 1. For online users, there are significant differences to the content search pricing models. 2. For online users, the different degrees of regards to content search quality service will significantly affect their preferences toward pricing models. 3. Different online consuming decision-making behaviors will affect their preferences toward pricing models. 4. For on-line users , different demographics will affect the preferences toward pricing models. The variables of age and education will affect the preferences toward the micro payment and prepaid payment. The youths and high education status prefer the micro payment and the old prefer the prepaid payment. 5. There are significant differences to the pricing models' preference of different online consuming characteristics and the degrees of regards to content service quality. 6. For online users, it is possible for them to choose the multiple pricing models which are close to their personal demographic characteristics. 7. For online users, they prefer to the prepaid pricing model and expect more discounts choices. 8. The 3 groups of the quality services and 4 groups of the consumers’ decision-making behaviors through the factor analysis significantly affect the preferences toward the pricing models. 9. Through factors’ analysis, the online users put the emphasis on 3 characteristics as follows: 1.content quality 2.the convenience of interaction with users 3.the real time effect. 10. After factors’ analysis, the online users of the content search can be categorized as follows: 1. the economic type 2.the impulsive type 3.the low-price oriented type 4.the basic need type. 11. The people prefer the fixed-payment subscription are without strong liking to quality service, however, they pay more attention to the content. The people who prefer the prepaid payment concern the content quality more than others. The people who pay the least on the instant services prefer the micro-payment. The research also finds that the available pricing practice of ICP news content search is single and fixed, it's not consumers’ first choice. Because the online consumers' preferences are varied by their different degrees of regards. In future, the online marketers should emphasize more on different humanity attributes to customize pricing models for different consumer groups, and also take good care of their first service dimension priority to offer more multiple and flexible pricing strategies to enhance their online competitiveness. Key Words: Internet Content Providers’ Service, Pricing Model, News Database, Consumer’ Decision-Making Behavior

在現今知識經濟的世紀中，智慧資本已成為企業獲取競爭優勢的關鍵要素。 隨著智慧資本愈來愈重要，許多企業也逐漸在年報或其他公開資訊的管道中，揭 露更多有關智慧資本的資訊。透過更多智慧資本資訊的揭露，為企業本身及投資 人、債權人間建立起彼此溝通的橋樑。 綜上所述，智慧資本的報導和揭露顯得日趨重要。相關智慧資本資訊的揭露 能使投資人及相關利害關係人更了解公司發展的潛力及價值。而過去的文獻指出 公司資訊揭露的程度會降低資金成本、提高公司股價、降低分析師盈餘預測誤差 等效益。資訊的揭露可以使投資人修正對公司價值的評價，有提高股票流動率等 效益。因此智慧資本揭露及報導能提昇財務報導的價值攸關性，適當地反應公司 真正的價值。因此，對公司而言應多揭露相關智慧資本資訊，以期為公司帶來相 關的效益。但是，哪些公司特性因素會影響智慧資本揭露程度及其是否會影響智 慧資本揭露程度和其效益間的關聯性亦是值得我們進一步探討。 若能透過一系列的分析，找出公司智慧資本揭露政策不足之處，相信能給公 司適當的建議，以符合市場上的需求，適當地揭露智慧資本，以期反應公司真正 的價值並提高公司價值。 本研究係以我國資訊電子業之上市公司為研究對象，蒐集相關資料以統計分 析方法進行，發現之結果如下： 一、公司智慧資本揭露程度和公司價值呈顯著正相關。 二、「公司規模」、「舉債程度」、「公司年齡」會顯著影響公司智慧資本揭露程度。 三、「公司規模」、「獲利能力」、「公司年齡」、「智慧資本降加價值係數(VAICTM )」 會顯著影響智慧資本揭露程度及公司價值間的關聯性。 / In this knowledge-based economy, intellectual capital is the key factor to help firms get its competitive advantage. As intellectual capital is more and more important, many enterprises gradually disclose IC-related information in annual reports or other ways. With more IC-related information disclosures, it could build a bridge to communicate between enterprises, investors, and creditors. To sum up the above-mentioned, intellectual capital disclosure and report is more and more significant with time. IC-related information discourses can make investors and stakeholders understand the value and potential of the company much more. Prior research indicates disclosing information could reduce the average cost of capital and increase company’s stock value and reduce analyst forecast errors. Information disclosure can make investors revise upward valuations of the company’s stocks and increase stock liquidity. Therefore, for companies, they should disclose IC-related information in order to bring effects. But, which kind of company would affect IC-related information and affect the relation between IC-related information and its effects is also worth to investigate further. If we can find out deficiency of company’s IC-related information with above analysis, it will be believed to give some appropriate suggestions in order to match market’s needs. Disclosing IC-related information is aimed to react the company’s real value. In this study, collecting data and statistics analysis are used. The public firms in the electronic industry are the objects of the thesis. We fund that: 1. There is a positive and significant correlation between IC disclosure and market capitalization. 2. Company size, leverage, and age will affect IC-related information disclosure significantly. 3. Company size, profitability, age, and VAIC TM will affect the relation between IC-related information disclosure and its effects (market capitalization) significantly.

本研究試圖以外部監控機制及高階管理團隊為出發點，探討兩者與經營績效之關係。外部監控機制變數如何與高階管理團隊變數交互作用，包括樣本敘述統計之基本分析、相關分析、迴歸分析及整體模式之檢測討論。 在自變項與應變項的關係間，外部監控機制正向影響經營績效，其中以機構投資人構面對ROA及ROE顯著。而高階管理團隊對經營績效的影響不成立，但TMT功能背景異質性對營收成長有顯著的正向關係。 在調節變項的效應方面經實證發現，機構投資人持股比例*TMT規模、分析師追蹤人數*TMT教育程度、機構投資人持股比例*TMT教育程度都對ROA及ROE達到p=0.05顯著水準，同時TMT規模與TMT教育程度這兩個變數與外部監控機制交互作用後，加入迴歸模型可以提高模型的解釋能力，因此驗證TMT規模與TMT教育程度作為調節變項為成立。TMT規模與TMT教育程度顯著干擾外部監控機制與ROE及ROA間的關係。

國際新聞向來不受重視，也常為人所詬病，過去對國際新聞的研究都以守門人觀念、內容分析、資訊不平衡、通訊社和記者為主。沒有人針對國際新聞的特性和從事編輯[編譯]工作者的人格特質，以及它們對工作滿足的影響進行研究。本研究企圖探討國際新聞的工作特性，編輯[編譯]人員的人格特質對工作滿足的影響進行研究。 本研究在人格特質上，採用成就取向、權威取向、權術取向、風險取向及內控取向等五個構面，在工作特性上，採用自主性、變化性、完整性、重要性和回饋性等五個構面。在工作滿足方面則採用內在及外在兩項工作滿足構面。並加入性別、年齡、職位、薪資、學歷和年資等因素，探討國際新聞編輯[編譯]人員的工作滿足。 本研究透過問卷方式調查，並以深度訪談進行質化研究。問卷內容包括人格特質以Robbins的「人格特質量表」衡量，工作特性以「工作診斷量表」與「工作特性量表」合製而成的量表進行衡量，工作滿足以「明尼蘇達短式問卷」衡量。深度訪談以Gieber (1956)的研究發現為主發展出的問題，分別訪問資淺、資深編輯[編譯]與主管人員。 研究發現： （一）人格特質構面的「成就取向」對內在滿足有顯著的解釋力。 （二）工作特性構面的「重要性與變化性」對內在滿足有顯著的解釋力。 （三）部分個人屬性變項對人格特質、工作特性與工作滿足造成差異性。 （四）國際新聞編輯[編譯]人員的人格特質有兩大改變，過去注重工作細節和態度是消極的，現在則注重社會責任與態度是積極的。 （五）工作滿足方面，由於外在滿足不易，因此多數國際新聞編輯[編譯]人員轉向追求內在滿足。 關鍵字：人格特質，工作特性，工作滿足，國際新聞編輯[編譯]。 / For many years, international news coverage in Taiwan has often been overlooked and subject to criticism. Previous studies have focused on the perception of the gatekeeper, content analysis, information imbalance, news agencies and the reporters. Moreover, little emphasis has been placed on the personality trait of the foreign news editors/translators, job characteristics and job satisfaction. This study aims to examine the correlation among the personality traits, job characteristics and job satisfaction for foreign news editors/translators in Taiwan. The dimension of personality consists of five items including locus of control, achievement orientation, authoritarianism, machiavellism and risk taking. The five components in the dimension of job characteristics are autonomy, task identity, task importance and skill variety. The dimension of job satisfaction consists of two components including intrinsic satisfaction and extrinsic satisfaction. In addition, demographic characteristics such as gender, compensation, and job rank are considered in our analysis. We utilize both quantitative and qualitative methods of analysis in this study. Specifically, data are collected on the aforementioned dimensions of interest using questionnaires and statistical analysis was conducted to assess correlations quantitatively. We also conducted depth-discussion with foreign news editors/ translators based on the Gieber study. The results of these discussions are summarized qualitatively. Our investigation leads to the following conclusions: 1. Achievement orientation of the personality trait has significant positive effect on intrinsic satisfaction. 2. Importance and variety of the job characteristics has significant positive effect on intrinsic satisfaction. 3. Parts of demographic characteristics cause various different effect on the personality trait, job characteristics and job satisfaction. 4. In personality trait, there are two changes, their emphasis changes from detailed work to social responsibility and their attitude changes from passive to positive. 5. In job satisfaction, it is not easy to get extrinsic satisfaction, they pursue intrinsic satisfaction instead. Keywords; personality trait, job characteristics, job satisfaction, foreign news editor/translator

本研究依據Ohlson and Juettner(2005)所提出新的衡量權益資金成本方式，異常盈餘成長評價模型(Abnormal Earnings Growth Valuation Model)，探討其是否適合台灣企業作為有效衡量權益資金成本方式之一。並進一步研究已實現報酬與OJ模型估計之權益資金成本關聯性，OJ模型估計之權益資金成本可否作為投資人選擇投資標的時之參考資訊，所得之結論可作為企業管理者與投資人之重要參考依據。最後本研究將OJ模型估計之權益資金成本應用於公司治理之角度，探討權益資金成本與董事會特性關聯性。 實證發現，蒐集台灣企業資料，推算OJ模型估計之權益資金成本與過去研究認為影響權益資金成本的重要風險因子，皆有顯著相關性存在。因此認為OJ模型適用於台灣企業權益資金成本之估計，亦為有效的估計權益資金成本之方式一。另外，利用三因子模型進行複迴歸分析發現，已實現報酬與OJ模型估計之權益資金成本呈顯著正相關，顯示OJ模型估計之權益資金成本愈大的公司，其股票報酬愈高。且以迴歸之局部判定係數分析，於加入ROJ解釋變數後，模型的解釋力增加了，顯示OJ模型估計之權益資金成本對已實現報酬率具有增額之解釋能力，故OJ模型估計之權益資金成本具有解釋股票報酬波動之能力。最後，在權益資金成本與董事會特性之關聯性方面，實證發現權益資金成本與董監事股票質押比率、控制股東掌握之董監事席次比率和現金流量權比率的偏離程度呈顯著正相關。 / In this study, we use Ohlson-Juettner model to generate a market implied cost of capital. We then examine the correlation of cost of capital and risk factors, and the correlation of cost of capital and ex post returns. Additionally, we would like to discuss the relationship between the cost of capital and characteristics of the board of directors and supervisors. Our empirical results show that cost of capital has expected correlation with risk factors, so the cost of capital estimated through Ohlson-Juettner model can be a effective method to estimate cost of capital in Taiwan. The cost of capital also has expected an economically significant association with ex post returns. Additionally, we find that the percentage of shareholding pledged by board members and supervisors is significantly positively associated with cost of capital. The deviation between the percentage of directors and supervisors controlled by controlled stockholder and cash flow rights owned by controlled stockholder is also significantly positively associated with cost of capital.

員工認股權之發行，可降低企業代理成本，並達激勵員工之效果。過去研究指出，公司股權結構及董事會組成特性的不同，將對員工認股權獎酬政策產生影響。據此，本研究以員工認股權證發行比例及員工認股權價值，作為衡量員工認股權獎酬指標，並以民國九十年至九十五年間發行員工認股權之台灣上市櫃公司為樣本，探討員工認股權與公司治理間之關聯性。實證結果顯示如下： 一、董監事持股率與員工認股權獎酬無顯著關係。 二、經理人持股率與員工認股權價值呈顯著負相關。 三、內部董事持股率與員工認股權證發放比例及價值皆具有顯著正相關，並與後者呈先增後減之倒U型關係。 四、機構投資人持股率與員工認股權證發行比例呈顯著負相關，與價值呈顯著正向關係。 五、董事會規模與員工認股權證發放比例及價值皆呈顯著正相關。 六、董事長兼任總經理及獨立董事席次比例皆對員工認股權價值具顯負相關。 / Employee stock option plans are often used to alleviate agency cost and to serve as a tool for motivation. Previous studies have indicated that different ownership structure and composition of board members have impact on employee stock option compensation policy. Accordingly, this study used the ratio of stock option granted to the common shares outstanding and the market value of the total option shares granted as the indication of stock option compensation to test whether employee stock option plans are related in some way to corporate governance. Sample firms are selected from listed companies in Taiwan Stock Exchange and OTC firms granting stock options during the period of 2001 to 2006. Empirical results are as follows: 1.There is no significant relationship between the percentage of stock holdings of board members and employee stock option plan. 2.The percentage of top management stock holdings is negatively associated with the market value of employee stock option with statistical significance. 3.Internal directors’ stock holding ratio is positively associated with the employee stock option ratio and market value. Specifically, the relation between the internal directors’ stock holding ratio and the market value of the employee stock option is convex. 4.The institutional investors’ stock holding ratio is negatively associated with employee stock option ratio but positively associated with market value of employee stock option. 5.The board size is positively associated with both the ratio and market value of the employee stock option. 6.Both the duality of Chairman/CEO and the percentage of independent directors are negatively associated with the market value of employee stock option.

多國公司進行優勢之跨國移轉時，有些母公司按照擬定的計畫為之，有些母公司則視地主國的需求而移轉相關資源。實務觀察發現，移轉優勢至國外時，有的公司成功，有的公司卻失敗，其原因為何？理論上，多國公司在國外營運時，傾向將母公司優勢移轉到子公司，以克服外國公司之不利生存性，有些母公司優勢可順利地移轉到子公司，然而有些優勢則否，乃因優勢具有地區限定的特性。因此，由於資源在跨國移轉時會面對某些障礙，使得優勢的跨國使用可能受限，本研究的重心為如何在新的地理空間發揮原有的優勢。 本研究共分三個子研究進行，分別為 1.以探索性個案研究之個案提出命題，探討地區限定優勢之因素與轉化方式。 2.依據個案所提出之造成優勢地區限定三大成因，以實證資料驗證其對母公司優勢地區限定程度之影響。 3.探討地區限定優勢成因對多國公司策略之影響。 首先，個案主要探究造成地區限定優勢之因素，與多國公司降低優勢地區限定程度的方法。個案研究發現：(1)影響優勢地區限定程度因素主要可分成環境、組織及優勢等三個層次；(2) 多國公司可針對不同造成優勢地區限定之因素，分別透過轉化的方式 (例如：選擇相似環境之國家投資、將相關的週邊環境整體移動、與組織次系統脫勾、將次系統整體移動或切割優勢等方式)，降低優勢地區限定程度，以利跨國移轉；(3)不同造成地區限定優勢之因素搭配不同之轉化方式，可降低優勢地區限定程度。為加速優勢的跨國移轉，本研究對實務界的建議為加強非地區限定優勢之建立、將地區限定優勢轉化為非地區限定優勢，以及建立優勢管理制度。 第二個研究探討地區限定優勢之成因。依循量表發展過程，發展出衡量地區限定優勢成因之衡量指標11題，分別代表三個構念：環境鑲嵌、組織鑲嵌與優勢特性，經修訂後成為施測問卷。問卷調查有效樣本為多國公司中154位熟悉海外投資業務之中高階主管，經探索性與驗證性因素分析，通過各種信度與效度測試後，確立衡量指標。接續驗證成因構面與地區限定優勢之關聯，實證結果亦顯示此三構面對優勢之地區限定程度，均有正向影響。因此，此三因素為地區限定優勢之成因。 第三個研究主要探討造成地區限定優勢因素與多國公司策略之關係，驗證造成優勢地區限定之成因，對多國公司進行國際拓展、國際策略與優勢移轉之影響。問卷調查有效樣本為多國公司中158位熟悉海外投資業務之中高階主管，統計分析結果發現，環境鑲嵌造成之優勢地區限定程度高，會使得多國公司傾向採用分權結構；組織鑲嵌造成之優勢地區限定程度高，會使得多國公司傾向採用全球策略、降低國外子公司股權、並造成優勢移轉至子公司時間拉長；優勢特性造成之優勢地區限定程度高，會使得多國公司國際化深度較淺、傾向選擇文化距離小的國家投資、優勢移轉至子公司時間拉長、與優勢移轉至子公司程度降低。

本研究主要探討我國企業對產品責任保險需求之原因，分別以四個構面來分析企業對產品責任保險的需求。包括企業經營動機、公司背景資料、產品安全風險管理與上市公司財務特性等四方面來探討企業的投保動機。本研究以我國上市公司為樣本，共計發放440份問卷，並以回收的90份問卷進行Logistic迴歸及複迴歸之實證分析。 研究結果發現，企業交易對象(買方)的要求、產品風險理財因素和產品市場行銷因素為影響上市公司投保產品責任保險之決定因素，呈顯著正向關係。另外，當上市公司過去曾發生過產品損害事件時，對產品責任保險之需求愈高；而且當公司的產品銷售本國地區、美加地區或同時銷售國內外地區時，對產品責任保險需求愈高。至於產品安全風險管理與產品責任保險需求之間的關係，實證結果顯示二者為互補關係，此與Ehrilich and Becker(1972)的理論假設一致。除此之外，本研究發現當公司規模愈大、產品銷售量愈大、負債對業主權益比率愈高以及公司無長期負債時，其對於產品責任保險的需求愈高。此外，當上市公司的財務危機成本愈高以及所面臨的損失頻率與幅度愈大時，其對於產品責任保險需求愈高。 / This paper investigates the corporate demand for product liability insurance in Taiwan. The motivations to purchase product liability insurance can be categorized into four groups, business operation incentive, features of the firm, product safety management, and financial management. The decision of insurance is analyzed based on the logistic model and multivariate regression models with a sample of 90 publicly traded companies in Taiwan. The empirical results of this study indicate that customers’ requests, product risk financing, and product marketing are the determinants for companies to buy product liability insurance. Further, the companies with previous experience of product liability losses have higher product liability insurance demand. Those companies selling their products to North America and Taiwan will purchase more product liability insurance. Moreover, the empirical evidences suggest significantly positive correlation between product safety management and product liability insurance demand, which is consistent with Ehrilich and Becker (1972) that market insurance and self-protection are complements. The results also show that the firm will purchase more product liability insurance when it has larger firm size, greater product sales, higher debt to equity ratio, and no long term debt.

策略的資源基礎觀點(resource-base view),主張有價值、稀少、不易模仿(包括不易替代)的資源具有創造優異績效的潛力(e.g.Barney,1991:1995)；而基礎資源是企業結合和轉換實體輸入資源的方式，在提供持續性競爭優勢方面特別重要，因為它們具有難以模仿的本質，有助於持續性差異化，在企業的發展過程，扮演不可或缺角色！ 本研究主要以晶華國際酒店集團為對象，依據其過去成長軌跡，分成三階段，在多角化的成長策略，所顯示出來的現象，做一個分析與整理。透過探討學理的論點及個案研究方法，將企業的沿革資料，營收及存益額之統計，以成長三階段: 集團基礎鞏固期、資源能力移動期、創新資源期分段，以既有資源之擴大延伸、水平延伸創造新資源之分類，歸納企業成長模型，並做出解析和討論。 本研究認為以企業成長階梯觀念，不論在哪一個階段，能保持企業穩定中求成長的最佳模型將是: 1.先建立核心優勢，打下企業紮實根基，形成核心資源； 先將資源移動至相關多角化產業，使基礎事業階段有所支撐，並循序擴大事業版圖；適度發展非相關產業，才能擴充新的領域和機會。 結論將綜合由晶華在旅館事業的核心資源發展出來的新事業，在未來經營上參考吳思華(1994)提出以資源為基礎的策略分析架構， 確認並評估所有資源：企業在進行策略規劃時，首先應掌握現有資源，但有些資源是有內隱或模糊的特性，並未顯示在財務報表中，必須仔細加以辨識，才能掌握清楚。 2.檢測價值，設定核心資源：應依據策略性資源的三個特性:獨特性、專屬性與模糊性來辨識具有競爭優勢價值的資源。 3.制定企業未來的發展策略： 企業的策略應能充分有效使用核心資源，以創造出最大準租。 4.強化核心資源： 企業除運用自己的資源外，並應配合未來策略發展需求，確認資源差距，努力加以補足。 本研究希望藉晶華國際集團個案研究結論所闡述觀念，希望能帶給企業多角化、國際化成長策略有興趣者，從資源優勢延伸角度切入，一個參考模式。將來在資源的配置與策略的運用上，獲得最佳組合，以創造卓越的成長績效。 / From the viewpoint of Resource-base View, valuable, rare and non-substitutive resources are potential to contribute outstanding performance. And resource-base is the methods for a business to link up and transfer the existence and input the resources. This study is base on Formosa International Hotels Corporation, form the Dynamics point of view, do analysis according to its three different development phases. Through the case research methodology, summarize the different resources for different development phase and provide analysis explanation and suggestion. This research believes in the business development ladder consciousness. No matter which stage it is, the best model will be as the following: Establish the core strength as foundation of the business as the core resource. Move the resource to the Dynamics of the business in order to explore the business territory. Find the proper area to expand the territory and opportunities. Conclude the new business developed from Grand Formosa Regent’s core resource, and take the strategic analysis structure of Professor Wu as reference, Firstly, identify and evaluate all the resources. Secondly, Access the value, and set the core resources. Thirdly, Establish the future strategy for the business. Fourthly, reinforce the core resources. The research is based on the study of Formosa International Hotels Corporation, and wish to bring to those enterprise, which has interest in internationalization and dynamics some model regarding resources allocation and utilization. Through the best combination of resources, excellent performance will be reached.