鑑於DNA所具有獨一無二與終生不變之特性，DNA 早已被視為現今打擊犯罪不可或缺之利器。然而，也正因DNA所得透露之資訊實際上遠超過人別辨識所需之資訊，因此，國家究竟可否為了所謂「犯罪偵查」之目的建立國家刑事DNA資料庫以「保存」個人DNA資料，以及若可，在何種限度內之保存始具有正當性，即是本文主要探討的問題。 而為期能為我國在DNA資料之保存議題上提供一符合國際性之基準，本文主要係以歐洲人權公約第八條「私人生活受尊重權」為討論中心，並於第二章中，詳細介紹私人生活受尊重權之內涵及其限制要件。而後再於第三章部分，針對DNA資料之保存措施是否已對私人生活受尊重權造成干預進行討論。在肯定保存具有干預性的前提下，於第四章再針對本文的主要重點，亦即「在何種限度內」之保存始具正當性，分別依保存對象之不同加以探討。最後，再藉由上述的討論，回頭檢視我國現行相關保存規範之合憲性，並說明我國現行法可能不足之處。

網際網路超媒體資訊系統讓使用者能透過各種媒體共享資訊。每個超媒體資訊系統都擁有其後端資料庫。超媒體資料庫是用來儲存各種形式的資料。在近幾年來，超媒體資料庫有愈來愈多的趨勢。但我們無法知道哪種超媒體資料庫的績效較佳。績效評估是個重要的工具，它可以用來衡量和評估超媒體資料庫的效能。現今有許多績效評估的工作量模型可用來測試一般的資料庫，但卻沒有適合用來測試超媒體資料庫的工作量模型。在這情況下，我們發展了更一般化、由四個元件組成的工作量模型，用來作超媒體資料庫的績效評估。這四個元件分別為物件模型(Object Model)、應用模型(Application Model)、導覽模型(Navigation Model)及控制模型(Control Model)。每一個元件是用來建立每一面向的超媒體資料庫工作量需求。之後，我們建立此工作量模型的系統雛形，以證明此超媒體工作量模型是可行的。發展此正規且系統化的工作量方法可以幫助使用者預測及表示超媒體資料庫系統的績效。最後我們討論並解釋我們的工作量模型及和其它物件導向資料庫績效評估的關係。 / Web-based Hypermedia information systems (WHIS) enable users to share the information through a variety of media. Every Hypermedia information system has its own backend databases. The Hypermedia database is used to store a variety of data. Hypermedia databases are created more and more in the recent years. But we cannot find out which Hypermedia database provides higher performance. Benchmark gives a vital tool to measure and evaluate the performance of the Hypermedia databases. There are many benchmark workload models used to test the general databases. However, there is few benchmark workload model to test the Hypermedia databases. With this scenario, we have developed a more generalized four-component workload model for Hypermedia database benchmark. These components are the object model, the application model, the navigation model, and the control model. Each models one key aspect of the Hypermedia database workload requirements. And then, we build the prototype of this workload model to showht the Hypermedia benchmark workload model is feasible. A formal and systematic workload method is developed that can help users predict and profile the performance of the Hypermedia databases. Finally, we discuss and explain our workload model and the relationships with other object-oriented database benchmarks.

傳統敘事如小說透過文字表現，如攝影凍結時間以照片表現，如影片透過蒙太奇將事件以時間序列安排，而數位敘事竟能一次包含上述所有文本於一體，其中奧妙的敘事模式究竟為何？本研究的主體－資料庫，作為數位敘事的一種類型，一種文化形式，如何將傳統敘事元素徹底拆解成數碼格式？又這些傳統敘事元素如何轉換、又如何殘存於資料庫敘事中？ 藉由文獻分析之過程，探究傳統敘事理論與數位敘事理論之間的可能關係，並透過所選個案文本【Bleeding Through Layers of Los Angeles：1920-1986】，進行「敘事結構」、「敘事觀點轉換」兩大面向之分析，試圖瞭解在數位的浪潮下，人們說故事的方式、故事的樣貌是否有變化的可能性，以提供數位敘事設計者一些理論與實務上的思考。本研究結果歸納如下：1. 開放的敘事結構啟動讀者更多闡釋，2.互為文本的兼蓄性讓敘事有最大程度展示空間，3. 互動敘事達到讀者實質與文本互動。 / Fiction performs through text. Photography performs through images. Movie performs with video; with the help of montage, video has meanings. All of them are traditional narratives, and digital narrative contains all of the above. How does digital narrative work these out? This research aims to discuss “the database narratives”. As a type of digital narrative, how does database narrative completely dismantle the traditional narrative elements into a digital format? By analyzing the reference documents, we could find the relation between theories of the traditional narrative and digital narrative. Through the selected piece of work “Bleeding Through Layers of Los Angeles：1920-1986”, this research focuses on "narrative structure," and "point of view," trying to understand the way of storytelling in digital times. This research concludes with the following: 1. Open narrative structure renders a text more interpretations. 2. Inter-textuality enhances the scale of narrative to the most. 3. Interactive narrative enables readers more interactions with the text.

個人學習動機向來被認為是影響學習成就的重要因素，但是家庭也對學生的學習提供特定的脈絡條件。因此，在探討學生學習成就與時間發展效應之時，若能同時納入個人與家庭因素，並探討其間的交互作用，將能對於兩者的影響力進行客觀的檢驗。本研究的目的主要在探討臺灣青少年學習成就的成長軌跡變化型態，以及家庭文化資本與個人學習動機對於學習成就成長軌跡的影響機制。其中學生的文化資本是來自家庭父母所傳遞下來的先天條件，係屬於一種結構因素；而學生的學習動機則是來自個人後天的努力與學習的正向動力，係屬於一種個人因素。具體而言，本研究目的分為三個主要的研究議題，首先，根據Bourdieu（1977）的文化資本概念，以及Bandura（1977, 1986, 1997）與McInerney和McInerney（1994）的學習動機觀點，探討這兩個重要解釋變數對於各波學生學習成就的影響情形；再者，根據Sternberg（1985, 1986, 1988）的智力三元論觀點探討學生學習成就的成長變化情形；最後，探討文化資本與學習動機對於學生學習成就成長軌跡的交互作用效果。 研究資料取自臺灣教育長期追蹤資料庫（Taiwan Educational Panel Survey）的四波追蹤樣本，以潛在成長曲線模式進行次級資料分析。研究結果發現：1.臺灣青少年的學習成就成長軌跡呈現非線性的遞增漸緩的成長曲線；學生在學習成就的起始能力與成長速率存在個別差異，且學生的起始能力與成長速率具有正向的關係，顯示隨著時間的遞移，起始能力高與低的學生，其能力的差距會逐漸擴大。2.文化資本與學習動機對於學習成就成長軌跡的影響未具交互作用，顯示個人的學習動機並不能減緩或反轉文化資本對於學生學習成就的影響。3.文化資本與學習動機對於學生學習成就的主要效果，在學習的早期階段，存在正向的影響效果，但影響力會隨著時間而逐漸降低。4.文化資本係影響學生學習成就成長軌跡的重要因素，文化資本的豐富與不足會加劇學生學習成就的差距，因而造成強者恆強、弱者恆弱的「馬太效應」現象。最後，依據上述的研究發現，分別提出教育實務上、未來研究與對資料庫研究的建議，以供相關教育人員與研究者參考。 / Individual motivation has always been recognized as the key factor for influencing the students’ learning achievement. However, the family of the students is also considered as an important contextual determinant. As a result, in order to analyze the students’ learning achievement against the temporal effect of time, it is imperative that the factor of family background should be included for understanding the interaction of the factors on the learning achievement. The primary goal of this study is to inquiry the patterns the development and change of learning achievement growth trajectory of the Taiwan adolescent. Particularly, this study explores the effects of family cultural capital and learning motivation on adolescent learning achievement growth trajectory. By definition, family cultural capital which is a structural factor refers to the inherent characteristics that are passed down from the students’ parents. On the other hand, the students’ learning motivation which is a personal factor refers to the extrinsic factor that arises from later days’ hard work and positive learning efforts. In terms of research objectives, this study tries to integrate the Bourdieu’s (1977) perspective of cultural capital, and Bandura’s (1977, 1986, 1997) as well as McInerney and McInerney’s (1994) concept of learning motivation into a framework for examining the effects of the learning growth of different waves of students. Secondly, by applying the Sternberg’s (1985, 1986, 1988) triarchic theory of intelligence to examine the changes of the students’ learning growth trajectory. Finally, to analyze the interaction between the students’ cultural capital and learning motivation on their learning achievement trajectory. The data using in this study was selected from the longitudinal database Taiwan Educational Panel Survey (TEPS). A total of four waves of students’ data were downloaded and analyzed as secondary data using the latent growth curve modeling (LGCM). Major results of the study were followed: First, the learning achievement trajectory of Taiwan adolescents’ seemed to be gradually growing in a non-linear incremental curve; it also shown that at the beginning the students’ learning achievement displayed significant individual differences. Likewise results also revealed a positive relationship between the students’ initial status and growth rate of learning achievement. That is, as the passing of time, the initial status of learning achievement affected the growth of disparity among the students. Second, there were no significant interaction effect between the students’ cultural capital and learning motivation on the learning achievement growth trajectory. This means that the students’ learning motivation cannot moderate the effects of cultural capital towards the learning achievement. Third, results revealed that the main effects of the students’ cultural capital and learning motivation on the learning achievement were occurred on the early stages of learning. A significant positive effect was found in these stages, however, the positive effect gradually decreased along with the passing of time. Fourth, it was found that the minimal effect of students’ cultural capital on their learning achievement growth trajectory was determined by the abundance or deficiency of the former. The amount of cultural capital also determined the distance of the students’ gap. In other words, a phenomenon of the Mathew effect was supported; wherein the students who are in a strong stand will get stronger later on, while the weak shall get weaker. Besides the findings mentioned above, recommendations for further study and limitations of the present study were given at the end.

自2003年布達佩斯宣言公佈起，國際間學術文獻開始開放取用的趨勢。於此背景下，本研究以諾貝爾生物醫學獎近十年23位得主為研究樣本，評比在商業資料庫(SCIE、Scopus)及開放取用系統(生物醫學類：Pubmed、Highwire；綜合類：Google Scholar)的文獻收錄狀況，除了比較其內部重複性與完整性，並交叉比對五個資料庫與系統的重複性、獨特性及完整性，同時也觀看能否取得全文的比率，來了解現今開放取用文獻的狀況，進而觀察開放取用系統和商業資料庫兩者是否可以互補，或是開放取用系統有代替商業資料庫的可能性。 研究結果顯示五個資料庫及系統的檢索形式多元。針對作者檢索而言，Scopus最完善，資料收錄也較齊全；SCIE及Pubmed兩者則是檢索結果最為相似。如果以學術出版收錄而言，則是Highwire較完整；至於Google Scholar的獨特性較高。整體而言，開放取用系統比商業資料庫的全文收錄比例高，但Scopus是收錄最多全文的資料庫。本研究同時也發現PNAS是五個資料庫與系統之重複來源及獨特來源。另外，使用PubMed及Highwire檢索生物醫學文獻會比Google Scholar來得專業。 根據研究結果建議，商業資料庫可考慮將網路開放資源納入收錄範圍，以便妥善整理及應用網路資源的書目及全文。開放取用系統則應改善索引書目之正確性及著錄完整性。另外，針對圖書館的服務宜採取以下之因應措施：(1)加強推廣商業資料庫之正確檢索方式及使用時機；(2)教導如何正確使用開放取用系統的檢索模式；(3)平衡商業資料庫和開放取用系統的使用，以達成圖書館經費的合理運用。 本研究後續可延伸至生物醫學領域的臨床及實證醫學上，以了解生物醫學中兩個最具時效性的學術文獻系統是否達到開放取用的立即性及實用性。再者，使用者對開放取用的滿意度研究是學術出版界急欲了解的課題，也是後續研究可加強努力的方向。 / The International Scholarly Communication has gradually forwarded open access system since the publication of Budapest Declaration in 2003. Under this research background, this study uses biomedical Nobel Prize winners in recent years for the study of 23 samples of appraisal in the commercial database (SCIE, Scopus) and open access systems (biomedical categories: Pubmed, Highwire ; Comprehensive: Google Scholar) literature collection status, in addition to comparing repeatability and integrity of its internal and cross-comparison of the five databases and system repeatability, uniqueness and integrity, while also viewing the ability to obtain the ratio of text to understand current status of open access literature, and then observe the open access systems and commercial databases whether the two can complement each other, or open access database system instead of commercial possibilities. The results showed that five databases have different retrieval systems in many different forms. For the purposes of retrieval, Scopus collections are more complete; SCIE and Pubmed are the most similar two databases in the search results. Inclusion academic publishing purposes, Highwire is the most complete one. For Google Scholar, the collection’s uniqueness is the highest. Overall, comparing the open access system with commercial database, open access system contains a high proportion of full text. Scopus is the most one of full text collections. The PNAS study also found that five of the duplicate database and system sources and unique source. In addition, the use of PubMed and Highwire retrieved biomedical literature is more professional than Google Scholar. According to the study results suggest that commercial databases can be considered included in the scope of network resources into the open, in order to properly organize network resources and application of bibliographic and full-text. Open access system should improve the accuracy and bibliographic indexing bibliographic completeness. In addition, for the library service should take the following measures in response to: (a) enhance the promotion of commercial database retrieval methods and the use of proper timing; (2) to teach the proper use of open access system retrieval mode; (3) Balance Business open access database and use of the system, in order to achieve rational use of library funds. The follow-up research of this study can be extended to the field of clinical and biomedical evidence-based medicine research. The follow-up research results can be used to understand the biomedical literature’ timeliness, whether the system reaches an open access immediate or practicality. Furthermore, users' satisfaction with open access scholarly publishing research is also an anxious subject to know, and the follow-up study will strengthen efforts.

本研究將從法律及管理觀點，分析博物館文物典藏品影像檔案的法律性質，介紹大英博物館及法國羅浮宮的藏品影像授權商品業務的經營經驗，並以國立故宮博物院為例，說明博物館數位文物圖檔授權對於文化創意產業所發展發揮之效益，也透過廠商訪談獲得對於其現行授權業務營運之意見。本研究最後也對於現行典藏機構之藏品影像管理及授權業務提出幾點建議：針對不當使用行為主張法律上權利予以制止、創設特別權利保護資料庫、權利管理電子資訊及防盜拷措施保護條款之準用、積極開發潛在智慧財產，以獲得法律保護、公正、公開、公平地經營藏品影像授權業務、鬆綁或彈性適用法令程序，設計多元且適合的商業模式、平等、互惠、雙贏的合作條件、創造衍生著作、創造附加價值、確認藏品影像品質並因應不同用途進行標準化、及透過網路、集中管理典藏產出之影像檔案等建議。 / Technology of Digitalization has improved the enforcement of National Digital Archives Program. The outcomes of NDAP bridged the conserving authorities and the industries and inspired their commercial interactions. Domestic conserving authorities, which are usually museums or galleries, should promote and manage the outcomes in a positive way for the industries to make use of. This paper explains the legal protection, especially intellectual property laws, of the image of the painting, calligraphy, antique or other historical artwork. The experiences of operating commercial business of the British Museum and the Louvre Museum are introduced. Then, this paper takes National Palace Museum as an example, to investigate its commercial business related to the licensing of artworks images, and to gather the opinions from its cooperating enterprises. In the end, the paper submits several suggestions on legal and managing point of view about the operation of art images to the conserving authorities.

本研究採用「台灣教育長期追蹤資料庫」（TEPS）調查結果，對台灣地區高中職學生個人特徵、家庭背景以及學生生活進行次級資料分析，探討各種因素與學業表現之關聯性。 　　本研究選取資料庫中之9,750樣本數，以資料庫綜合分析能力測驗成績作為應變數，選取性別及手足數目等12個自變數，以Logit Model為實證模型分析，再以Ordered Probit Model進行實證結果穩健性檢驗（Robustness Check），發現兩者結果呈現一致性，本研究發現： 一、男性成績較女性成績為佳，曾經或現在就讀資優班者成績較為優異。 二、家庭手足數目對學生學業成績表現有負向影響，雙親教育程度、家庭收入愈高及家庭文化資本愈豐富對子女學業表現有正向顯著影響；家庭親子關係、父母閱讀頻率對於子女學業表現則無顯著影響。 三、補習、參加社團活動以及校隊培訓對學業成績有正向影響；打工及結交行為偏差朋友則對學業成績有負向影響。 　　本研究提出教育政策方向建議如下： 一、建議文創產業主管機關以差別取價之價格誘因方式提高親子參與藝文活動之意願，並持續鼓勵文創產業提供學校學生及家長參與藝文展演活動機會。 二、教育主管機關應持續執行對（中）低收入戶子女學雜費補助之政策，並建立對高中職學校社團活動之管理制度，另應加強學生品性教育管理。 / This study analyzes the association between personal characteristics, family background, the life of students and academic achievement of students in senior high school. The data have adapted Taiwan Education Panel Survey (TEPS). The research has used 9,750 samples in the database. The dependent variable is the test scores of students while the independent variables are gender, the number of sibling, etc. This study has used Logit Model for empirical analysis and Ordered Probit Model for robustness check of the results. The research findings indicate that both models have similar conclusions, which are shown as follows. Firstly, the academic achievement of males is better than that of females. Moreover, students who are in the gifted and talented class have a better performance than those who are not in. Secondly, the number of sibling has a negative effect on academic achievement; whereas the education background of the parents, income and cultural capital of the family are as the opposite. The frequency of reading and the relationship between parents and children have no significant influence on academic achievement. Thirdly, the student who goes to cram school or participates in extracurricular activities has a positive influence on his/her academic achievement. However, the student with the part-time job or bad-behavior friends has a negative influence on his/her academic achievement. Therefore, the authorities should encourage parents and their children to participate in cultural activities through offering economic incentives and the tuition subsidies for low-income households continuously.

本研究使用「臺灣教育長期追蹤資料庫」第二波（2003）國三與第三波（2005）高二的CP追蹤數據，採用反事實模型框架下的傾向分數配對法估計單一性別環境對臺灣高中女生選組行爲（自然組／社會組）的因果效應。使用學生進入高中前的國三資料，本研究在學生因素，家庭因素和學校、班級因素三個方面充分平衡處置組（進入女校）和控制組（進入男女合校）的樣本，使配對樣本之間除了進入女校或進入男女合校之外，在以上三個方面儘可能相等，嘗試克服觀察性數據因選擇性偏誤問題對因果效應的估計帶來的阻礙。結果顯示，在進行傾向分數配對後，處置組和控制組之間達到了很好的平衡，進入女校的女生與進入男女合班的男女合校中的女生相比，女校顯著地促進了高中女生選自然組的機率，然而該效應在數學成績水平不同的女生中存在異質性，女校顯著地促進了數學成績處於高水平的女生的選擇自然組的行爲。作爲教育分流的重要組成部分，臺灣高中生選組行爲的性別隔離長期存在，選組行爲與學生未來大學科系選擇和職業選擇關係密切，自然組中低比例的女生組成顯現出隱藏的教育機會不平等。該現象長期存在的背後因素，除了學生個人因素和學生家庭背景因素帶來的影響，本研究關注學校這一角色對高中女生選組行爲的影響。 / Based on the Taiwan Educational Panel Survey’s core panel data from wave 2 (junior high school/9th grade) and wave 3 (high school/11th grade), researcher applies the propensity score analysis in counterfactual framework to study the causal effect of single-sex schooling on high school girls’ curriculum tracking (science track or humanity track) selection. Observational data always be the obstacles of making the causal analysis because it's lacking random assignment and being under threat of selection bias and unobserved variables. Using the pretreatment variables from students in 9th grade, students in the treatment group were matched with those in control groups by the individual factors, family factors and school, classroom environment factors. After matching, students come from different groups are supposed to be relatively equivalent on all the matching variables except for attending single-sex school or not. The researcher can make suitable comparison and prediction between well-matched samples. The result shows that more girls in single-sex high schools tend to choose science track. Effect of single-sex schooling is not the same among girls with different level of math scores. It benefits girls with top math performance significantly. As an important part of the educational tracking system, alternative curriculum tracking selection in Taiwan high school is worth noteworthy. The long lasting gender segregation is closely associated with students college major as well as occupation selection and it reveals the hidden educational inequality between gender. Other than focusing on the individual and family background effect on high school girls’ curriculum tracking selection, this study highlights the school effect on it.

「沒有標準化就沒有現代經濟。」在知識經濟時代，掌握制定規則權力者，就占有主宰市場的領導地位。由於絕大多數標準係由政府或私人組織所制定，因此，研究標準制定組織具有重要意義。此外，觀察當代立法趨勢，政府以採訂私人組織或非政府組織所擬定之產業標準的方式，擴增其管制功能，在此潮流下，採訂私人草撰標準成為法律規範一環，此舉一方面可能形成授權立法之漏洞，另一方面將迫使個人暴露於著作權侵權行為之刑事、民事以及行政制裁大帽。同時，政府將產品標準及認證之工作委由產業協會等私人組織承擔亦成主流，該項¬「公益性」作業即可能成為事實標準制定者用來限制競爭、不當逐利的手段。 本文便以上述爭議問題為出發點，討論標準制定組織所擬定之標準，特別是經過政府機關以法律規範形式採用後，是否仍該當著作權的保護客體？並將研究延伸到網路產業中標準著作權保護的適當性問題，以及針對標準這類事實編輯物的資料庫保護進行分析；其次，本文將針對一國之產業標準制定組織為研究重心，探討例如標準制定與認證中的限制競爭及獨占管制的法律問題，以及隱然成為事實標準的市場領導者涉及智慧財產權的拒絕交易紛爭等課題。然而，針對上述命題的前提要件是對標準的概念與應用有相當之瞭解，以導入標準制定組織之運作、不同層級標準制定過程之影響及其所涉及之智慧財產爭議問題研究。因此，本文將對國家標準以及行業標準制定及運用過程所涉及之著作權及競爭法問題作深入且廣泛之瞭解，以此為基礎，分析各層級標準制定體系的規範內涵，繼而詮釋一國保護行業標準之著作權與競爭法之法律規定；並提出建言作為我國標準化體系之發展、參與國際標準制定活動、標準著作權保護分析架構、事實編輯物（資料庫）保護模式、競爭法對標準與認證活動之適用以及切入拒絕交易案件等之參考。 / In a knowledge-based economy, whoever dominates rules-developing overpowers the market. Most of the standards are set by the government and private organizations; therefore, a study on standard-setting organizations is of essential value. The Government leverages its regulatory function by adopting law standards promulgated and copyrighted by non-governmental actors. Despite governmental ambitions, no one is responsible for evaluating the legitimacy of this approach ex ante and no framework exists to facilitate analysis. On the other hand, standard-developing and conformity assessment increasingly falls on the shoulders of industry associations and lead to impartiality concerns from the antitrust law perspective. Regarding standards that are generated and controlled by private actors exposing citizens to criminal, civil and administrative sanctions, this paper contributes an analytical framework and proposes institutional mechanisms to implement it in terms of copyright. This paper extends by questioning if copyright would be an appropriate form to protect standards in the Internet industry. Then, it explores ways to protect compilation of facts and databases once they are de facto standards. Following the antitrust concerns, this paper focuses on industry standard-setting organizations within a specific territory to explore the antitrust and unfair competition problems confronting the role of the de facto standard-setters or the certification performers and the refusal to deal involving intellectual property issues. As foundations, this paper initiates by a detailed study of concepts and applications surrounding standardization; then, it leads to how a standards is produced, how standard-developing organizations in various levels affect the market, and how the intellectual property problems involves in standardization. In conclusion, based upon in-depth coverage of copyright and antitrust predicaments facing applications of national standards and industry standards, this paper interprets how copyright and antitrust laws work to protect business standards. At the same time, it delivers suggestions for the development of our standardization system, involvement of international standard-setting activities, an analytical framework for standards in copyright, protection for compilation of facts and databases, and how antitrust laws works when it comes to non-governmental standard-setting actors.

銷售情報一直是行銷研究的一個重心，透過銷售情報之收集，可以掌握與了解消費者對各種不同商品、價格、通路及促銷活動的反應，以協助製造商、批發商及零售商擬定出有效的生產、配銷、商品選擇及販賣等重要決策。而日常消費品產業基本上是以產品的銷售為核心的相關產業之集合體，因此經由多個不同通路上銷售情報之收集與分析，便可使產業中的各廠商掌握更精準可靠的情報，進而使各廠商在經營上同沾其利。由於國內的日常消費品產業仍以中小企業居多，以其有限的資金與人才，往往無法積極掌握商品銷售情報，進行管理資訊系統之維護與更新，也無法即時採用資訊與通訊之新科技，使得其經營效率偏低，並逐漸喪失其競爭力。因此，在不危及業者競爭核心的前提下，如能集合多數業者共享資訊，參考日本流通資訊服務中心（RDS）的作法，推廣情報共享觀念與共存共榮的經營理念，來建立共同銷售情報系統，並以此系統產生一些有用的整體性市場資訊的報告，提供給參與的業者做為其經營管理之參考，勢必對國內日常消費品產業的整體競爭力及經營效率的提昇，有極大的助益。有鑑於此，本研究以了解影響加入共同銷售情報系統的因素為探討的重心，並對共同銷售情報系統的運用情形及運用的成效進行探討與分析，希望藉由此研究，能夠找出加入共同銷售情報系統的誘因與其運作的可能機制，及對其成效進行評估，以做為工研院電通所在推廣共同銷售情報系統時的參考，並提高業者加入共同銷售情報系統的誘因，期能推廣情報共享及促進良性競爭的商業環境。 針對超市、超商及量販店業者進行問卷調查統計資料分析的結果，可歸納出影響業者加入共同銷售情報系統之意願具顯著正相關的因素包括：對同業合作的需求程度、和同業合作共享銷售資訊的意願、即時取得正確交易資訊、業者支持與提供正確資料、提供重要的報表種類數量、多數同業的加入以及相關成本的節省；而影響業者加入共同銷售情報系統之意願具顯著負相關的因素為可投入資訊系統的資金。而由訪談業者之意見可歸納出業者對於共同銷售情報系統的運用及其所重視的效益如下：1、對於共同合作機制之建立的看法方面，受訪業者普遍認為，共同銷售情報系統應由公法人來主導或推動較佳。2、對於策略性資訊系統的建構方面，受訪者普遍已建構類似的系統，主要是以公司內部資料的分析為主，不過可利用共同銷售情報系統產生的整體性資料來做標竿的比較。3、由於上、下游廠商間的互信基礎仍嫌不足，因此快速反應這樣的作法仍有待推廣，以提高供應鏈上多層次的附加價值。4、對於資訊科技的運用方面，受訪業者普遍有利用電子郵件、傳真及銷售時點情報系統來收集或傳遞資訊，同時也建構行銷資料庫來做商品的分析。而由於電子資料交換系統的建置成本太高，且政府有關單位的推廣不足，因此導致業者較少採用此一系統。由於受訪業者目前與共同銷售情報系統正式連接的時間還不夠長，且加入系統的業者也不夠多，因此，對於共同銷售情報系統所產生的效益仍不易用具體的數字來評估，是以本論文的效益評估以受訪業者分別對於財務面、行銷與顧客服務面、企業內部流程面及員工成長面所較重視的項目來衡量的。在財務面：受訪業者普遍較重視流通成本的削減、銷售量的增加、存貨的減少、存貨周轉率的提昇、獲利率的提升及產品市場佔有率的提升等方面；在行銷與顧客服務面：受訪業者普遍較重視服務水準及品質的提昇、缺貨率的下降、保有原有的顧客及提供合理化的價格；在企業內部流程面：受訪業者普遍較重視訂購循環的縮短、引入新的商品、開發出自有商品、能分析消費者的使用型態、能提供最佳產品組合、銷售商情的掌握與運用、能提昇銷售預測精確度、對上游廠商談判力的提昇及同業間合作或競爭關係的改變；在員工成長面：受訪業者普遍較重視員工能學習到最新的電腦作業系統以及分析資料的能力。 第一章 緒論…………………………………………………………..1 第一節 研究背景……………………………………………………………………1 第二節 研究動機……………………………………………………………………2 第三節 研究目的……………………………………………………………………4 第四節 研究範圍……………………………………………………………………4 第五節 研究流程……………………………………………………………………5 第六節 章節架構……………………………………………………………………6 第二章 文獻探討……………………………………………………..7 第一節 共同銷售情報系統…………………………………………………………7 第二節 資訊科技的運用………………………………………………………….32 第三章 研究方法…………………………………………………….61 第一節 研究架構………………………………………………………………..61 第二節 研究假設………………………………………………………………..64 第三節 研究變數操作性定義與衡量…………………………………………..69 第四節 問卷發展………………………………………………………………..77 第四章 資料分析…………………………………………………….80 第一節 回收樣本之基本資料分析……………………………………………….80 第二節 產業特性對加入共同銷售情報系統的意願之相關性分析…………….88 第三節 公司特性對加入共同銷售情報系統的意願之相關性分析…………….89 第四節 管理者特質對加入共同銷售情報系統的意願之相關性分析………….90 第五節 業者對於系統的認知程度對加入系統的意願之相關性分析………….91 第六節 本章總結………………………………………………………………….92 第五章 個案描述與分析…………………………………………….95 第一節 受訪業者基本資料分析…………………………………………………95 第二節 甲超商…………………………………………………………………..97 第三節 乙超市…………………………………………………………………..103 第四節 丙超市…………………………………………………………………..108 第五節 丁物流行銷公司………………………………………………………..113 第六節 工研院電通所…………………………………………………………..120 第七節 本章總結………………………………………………………………..128 第六章 結論與建議…………………………………………………135 第一節 研究結論………………………………………………………………..135 第二節 研究限制………………………………………………………………..139 第三節 後續研究建議…………………………………………………………..140 參考文獻…………………………………………………………….141 附錄一……………………………………………………………….150 附錄二……………………………………………………………….155 附錄三……………………………………………………………….159 / The scope of retailing industry covers foods , clothes , housing , transportation , education , and entertainment , etc.. Since it is closely related to our daily life , the demand of retailing industry will by no means grow when the income of people increases , the life style changes and the standard of living rises. In order to enhance the response to market , the retailers have to take some actions . Internally , evaluation system needs to be established based on observed data , and the operating process has to be standardized and formalized to ensure the service quality. In the marketing segment , retailers should consider both software and hardware to establish the image of the company and reinforce the competency of the company in order to gain more market share in the violent and complicated retailing market. And the most important of all is to monitor the information of sales. Once the information of the sales is monitored , managers can effectively control the levels of inventory , place order in more economic scale and meet the variety of demand. Therefore , it is indispensable to manage the company with computerized process and utilize the sales information system. Since the sales information is one of the focus of the marketing research , managers can fully understand and learn the reaction from consumers in the different products , prices , places and promotions strategies through the collection of sales information. And based on the sales information , producers , wholesalers and retailers can effectively make decisions about production , distribution , merchandise selection and selling. Since there are more and more chain stores of supermarkets , hypermarkets , and convenience stores arised , these modern retailing mode becomes the mainstream in the retailing market. It changes not only the purchasing behavior of the consumers , but also the business strategies and operation models of the producers in the supply chain. The consumer packaged goods industry is basically the conglomerate of the related industries which focus on selling of products. Thus , collecting the sales information through different channels , the firms in consumer packaged goods industry can actually help other firms in their supply chain to get more exact and reliable information , and also improve performance in both. In Taiwan , the domestic consumer packaged goods industry is composed mostly of small and median enterprises (SMEs). Due to limited money and manpower of SMEs , they are limited from aggressively accessing the sales information and maintaining and upgrading of the MIS. They are also incapable of catching the trend of the information technology and communication. And this will make the firms lose their competency . Therefore , if most of the firms of the consumer packaged goods industry would share the sales information without weakening their core competence , the Japanese Retailer Data Service (RDS) could be adapted as a good reference to promote the idea of sharing sales information and establish the common sales information system. The common sales information system will provide useful reports of the overall market information , and to the firms who join in this system as reference points for running their business. This system will also improve the competency and operation efficiency of the whole consumer packaged goods industry. According to the passage thereinbefore , this research tries to find the factors which will affect the firms to join in or not the common sales information system , and further explore and analyze the implementation situation and performance of the common sales information system. Hopefully , this research will be able to find the attractive factors for the firms to join the common sales information system , possible operating mechanism to run the system , and evaluation criteria . The results could also be referenced for the Computer and Communication Research Laboratories (CCL) of ITRI when they promote the common sales information system to attract more firms to join the system in order to promote the idea of sales information sharing and a good business environment for competition. Based on the outcome of the statistical analysis, some factors are strongly related to the willingness of retailers to join the common sales information system. These factors are as follows : the degree of needs to cooperate with counterparts, the will of sharing the sales information with counterparts , real time information acquiring, the firms' supporting and the collected data providing , the important report providing , most counterparts' participating , saving on the related costs. All of the above factors are positively related to the willingness of the firms to join the common sales information system ; But , the budget on investing the information system is negatively related to the willingness of the firms to join the common sales information system. Based on the interviews with the participating firms , the applications and the possible benefits coming from the common sales information system can be summarized as follows : 1. On the viewpoint of establishing the cooperative mechanism , most of the respondents think that the common sales information system should be directed or promoted by the public legal sectors. 2. On the viewpoint of establishing the strategic information system , most of the respondents have built up this system but now mainly use it to analyze the internally produced data which they believed can be compared with the overall market information produced by the common sales information system. 3. Due to lack of mutual trust among the different tiers of supply chain , the concepts and applications of QR/ECR should be continually promoted to provide more added values for the supply chain. 4. From the applications of information technology , most of the respondents gather or transfer information by using e-mail , fax and point of sale（POS）system . They also develop marketing database to analyze the sales. Since the time that the firms joined the common sales information system is not long enough and there are only limited firms joined this system , performance produced by the common sales information system are difficult to be evaluated concretely. So the performance of the system at this stage is only based on the importance perceived by the respondents on the dimensions such as financial performance , marketing and customer service , business internal process , and the growth of staff. On the dimension of financial performance , most of the respondents emphasize more on the reduction of the logistics cost , the increase of the sales , the reduction in the inventory , the increase of the turnover rate , the increase of the profitability and the increase of the market share；on the dimension of marketing and customer service , most of the respondents emphasize more on the improvement of the level of service and quality , the reduction of the shortage rate , keeping the original customers and providing the reasonable price；on the dimension of business internal process , most of the respondents emphasize more on the reduction of the order cycle , introduction of the new products , development of the products with its own brand , the ability to analyze customers' patterns, providing the best mix of the products , monitoring and utilizing the sales information , improving the accuracy of sales forecast , increasing the bargaining power to the suppliers , and the change on the cooperation or competition relationship among the counterparts；on the dimension of staff's growth , most of the respondents emphasize more on that the staff can learn more the latest computer related operation and the ability to analyze the information.