台灣企業自民國七十年以來開展對外投資的步伐，而大陸地區又是許多外 移台灣廠商的最愛。雖然兩岸本根植於同一文化而發展，但是四十餘年的 分隔已使得一般大陸員工在價值觀念上與我們有異。直到目前我國企管學 界尚未有系統地進行兩岸跨文化管理之比較研究，眾多台商的成敗經驗因 此無法有效累積，故本研究的目的在於：一、了解大陸員工的價值想法； 二、探訪台商針對兩岸文化差異而採用的特殊管理作為；三、依研究結果 為台商提出配合兩岸文化差異而改進管理效能的建議。研究結論認為：由 於大陸員工與台灣幹部同仁間的價值觀念不同，登陸的台灣企業主所採取 的管理作法並不能完全因襲過去在台灣的模式；但是一旦對登陸懷有經濟 因素以外的特殊投資動機或策略目的，台商的管理行為就會有特別的考量 。大陸員工對於上級「職務權威」的接受程度比台灣員工低，所以台資企 業管理幹部需要具備更多的「魅力權威」才能提升管理績效；多數大陸人 習慣集體行動，比較不願意冒個人風險，並且在人際行為上具有更強的防 衛性和攻擊性。最後，隨著時間的發展，大陸員工的價值觀念和工作態度 會受到外商企業管理制度與本身從業經驗的影響而產生變化。台商企業惟 有保持高度的彈性與對環境變化的警覺，才能針對現實情況、適切地調整 管理方法，從而得到最佳績效。

This thesis is a research project that aims to build, in the first instance, a historical, theoretical, and methodological frame of reference and protection of cultural property, and more precisely of the territorial cultural heritage. The starting point is the analysis of the concepts of culture, heritage, landscape and territory, in addition to others such as management, tourism, social heritagization and development, all this through a detailed study starting from the perspective of the human sciences and culture, with the aim to approach to the positions on these ideas that are being debated today. The ultimate objective is the design of an instrument that serves to make readings of landscapes and in the same way, as a platform to design strategies in favour of the enhancement, protection, conservation, interpretation and management of the landscape as an asset of the territorial culture heritage. / Esta tesis es un trabajo de investigación que tiene como objetivo construir, en primera instancia, un marco de referencia histórica, teórica, metodológica y de tutela de los bienes culturales, y más precisamente del patrimonio cultural territorial. El punto de partida es el análisis de los conceptos de cultura, patrimonio, paisaje y territorio; además de otros como gestión, turismo, patrimonialización social y desarrollo, todo ello a través un estudio pormenorizado desde la perspectiva de las ciencias humanos y de la cultura,con la intención de acercarse a las posiciones que sobre estas ideas se debaten hoy. Se trata de establecer un instrumento que sirva para realizar lecturas de los paisajes y de la misma manera,el diseño estrategias a favor de la puesta en valor, la protección, la conservación, la interpretación y el manejo del paisaje como un bien del patrimonio cultura territorial.

This study presents an analysis of human encounter with place. It examines the personal and cultural importance of an attachment to place, focusing on the reciprocal relationship between cultural heritage and a sense of place. Place is constructed out of mutual meanings between people and their environment. The study begins with an indepth look at the theory of place. In a series of heritage management case studies, the theory is applied in order to illustrate how meanings of place may be expressed. Place as a normative concept provides a role for resource managers in finding the meanings people associate with places, and in nurturing and enhancing these meanings. This involves the recognition of different values and 'stories' that are associated with place. Recognising these differences helps shift resource management away from the simplicity of grand narratives and totalizing discourses, towards a respect for intangible and multiple meanings in place. To a certain extent an understanding of place is already informing both natural and cultural management decisions in New Zealand, although this may not be explicitly recognised. To approach cultural heritage management from the perspective of place, however, challenges the current directions that heritage management is taking in this country. The study proposes a way of taking up that challenge, and concludes that the importance of place should not be overlooked.

Submitted by Luiz Fernando Zugliani (zugliani@yahoo.com.br) on 2016-04-19T00:58:20Z No. of bitstreams: 1 DISSERTAÇÃO LUIZ FERNANDO ZUGLIANI - VERSÃO FINAL (PDF) SUBMETIDA À BIBLIOTECA FGV 18 04 16.pdf: 4005054 bytes, checksum: 1addea76152977b4ee83ccdb7aafd537 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2016-05-03T13:13:47Z (GMT) No. of bitstreams: 1 DISSERTAÇÃO LUIZ FERNANDO ZUGLIANI - VERSÃO FINAL (PDF) SUBMETIDA À BIBLIOTECA FGV 18 04 16.pdf: 4005054 bytes, checksum: 1addea76152977b4ee83ccdb7aafd537 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2016-05-09T17:51:03Z (GMT) No. of bitstreams: 1 DISSERTAÇÃO LUIZ FERNANDO ZUGLIANI - VERSÃO FINAL (PDF) SUBMETIDA À BIBLIOTECA FGV 18 04 16.pdf: 4005054 bytes, checksum: 1addea76152977b4ee83ccdb7aafd537 (MD5) / Made available in DSpace on 2016-05-09T17:51:19Z (GMT). No. of bitstreams: 1 DISSERTAÇÃO LUIZ FERNANDO ZUGLIANI - VERSÃO FINAL (PDF) SUBMETIDA À BIBLIOTECA FGV 18 04 16.pdf: 4005054 bytes, checksum: 1addea76152977b4ee83ccdb7aafd537 (MD5) Previous issue date: 2016-03-30 / Esta dissertação procura analisar qual a contribuição das Organizações Sociais para o acesso a direitos culturais, a partir da experiência das Bibliotecas Parque do Estado do Rio de Janeiro, em especial a de Manguinhos e a da Rocinha. Ciente de que as formas de cooperação para a efetivação de direitos culturais são múltiplas e que precisam ser pensadas a partir da inter-relação de vários atores e aspectos, todas invariavelmente necessitam desaguar em molduras de gestão viabilizadoras do acesso à cultura. A pesquisa adota o método do estudo de caso, valendo-se de pesquisas bibliográfica, documental e de campo. Apresenta o cenário de construção dos direitos culturais, em larga expansão no Brasil, e destaca que, para materializá-los, torna-se necessário estudar, avaliar e adotar modelos organizacionais alternativos aos tradicionais que caracterizam a administração pública direta e indireta. Aborda o campo da gestão e dos direitos culturais no contexto das três principais reformas do aparelho do Estado Republicano, ocorridas nas décadas de 30, 60 e 90, com ênfase na última, que incorpora a teoria da Nova Gestão Pública, base desta dissertação. Focaliza a Organização Social como modelo opcional à gestão de instituições ou programas culturais, a partir da realidade existente, das motivações, das vantagens e das perspectivas e aduz uma narrativa acerca do processo de concepção da legislação do estado do Rio de Janeiro. Verifica como surgiram esses equipamentos culturais e como se deu a formação da rede de Bibliotecas Parque. Descreve o processo de implantação das Organizações Sociais de Cultura no estado e apresenta o gestor das bibliotecas e sua relação com a secretaria de Cultura. Conclui que há necessidade de aperfeiçoamento de mecanismos de gestão, a fim de que o modelo possa, de fato, oferecer contribuição para o acesso a direitos culturais. / This dissertation seeks to analyze the contribution of Social Organizations to cultural rights access, based on the experience of Libraries Park of the State of Rio de Janeiro, especially those located in Manguinhos and Rocinha. Aware that forms of cooperation to the realization of cultural rights are manifold and need to be designed from the interrelation of various players and aspects, all invariably need to flow into management frames that enable the access to culture. The research adopts the case study method, making use of bibliographic, documentary and field research. These findings introduce the construction scenario of cultural rights to a large expansion in Brazil, and highlight that to materialize them, it is necessary to study, evaluate and adopt alternative rather than traditional organizational characterizing the direct and indirect public administration. This document addresses the field of management and cultural rights in the context of the three major reforms of the Republican State apparatus, which occurred in the 30, 60 and 90, with emphasis on the latter, which incorporates the theory of New Public Management, the basis of this thesis. Focus is on the OS as an optional model for the management of cultural facilities, from the existing reality, motivations, strengths and perspectives and adds a narrative about the design process of the laws of the State of Rio de Janeiro. The research checks how these cultural facilities emerged and how the network formation of Park Libraries occurred. It describes the process of implementation of the Culture Social Organizations in the state and has the manager of libraries and their relationship with the Secretariat of Culture. It concludes that there is need to improve management mechanisms, so that the model can, in fact, provide contribution to access to cultural rights.

Aujourd’hui les chercheurs du commerce international ne peuvent pas négliger la croissance significative et soutenue de l’investissement direct étranger (IDE), à la fois entrant et sortant, réalisé par des pays en voie de développement. Parmi ces pays, la Chine est en position de leader, en démontrant un fort élan en tant que récepteur d’IDE et investisseur, pas seulement dans des pays en voie de développement, mais aussi dans des pays développés. Les principaux acteurs derrière cette scène sont des entreprises multinationales (EMN) chinoises. Etant des retardataires en terme de l’internalisation, des EMN chinoises sont en train de concurrencer leurs compétiteurs plus établis, des EMN pionnières, dans le monde entier, y compris dans leurs marchés domestiques. Les études existantes sur l’internalisation de la Chine ne peuvent pas refléter la grandeur et la profondeur du processus d’internalisation de l’empire au milieu. Spécifiquement, des EMN chinoises démontrent des particularités bien distinctes qui méritent des études plus poussées et focalisées. A cet égard, la question souvent posée est si le processus d’internalisation des EMN chinoises peut être expliqué par les théories classiques dérivées des EMN pionnières, ou par les analyses effectuées dans les littératures sur des EMN retardataires. Dans cette thèse, nous répondons cette question en menant une étude sur les stratégies de Marketing des quatre EMN chinoises majores s’internationalisant dans des marchés développés, notamment l’Europe de l’ouest : Huawei, Haier, Lenovo et Geely, qui sont tous déjà leaders dans le marché domestique. En juxtaposant des propositions dérivées des stratégies des EMN chinoises avec les théories d’internalisation existantes (les théories classiques et alternatives), nous démontrons l’évolution et l’adaptation de ces théories dans le nouveau contexte de la globalisation, qui constitue aussi à une contribution managériale à la fois aux EMN retardataires et aux EMN pionnières. / Nowadays researchers of International Business could not possibly fail to notice the phenomenon that the FDI (Foreign Direct Investment) inflows and outflows of the world's developing countries keep increasing at a steady pace, and within this group, China continues to take the lead, showing great momentum both as a recipient of foreign investments and as an investor itself, not only in fellow developing countries, but in developed ones as well. And the main player and driver behind the scene is the country's MNEs (Multinational Enterprises) - latecomers in terms of internationalization, Chinese MNEs are competing their more established competitors, the MNE early-movers, all over the world, including in the home markets of the latter. Existing studies on China’s internationalization fail to reflect its scale and depth; Chinese MNEs as well as the social-economical situation of the country as a whole demonstrate distinct features, which deserve more-focused and case-specific studies. While questions often linger on whether the internationalization process of Chinese MNEs can be explained in terms of mainstream theories derived from early-movers, or in terms of the analyses that have so far been offered for latecomers, we decide to make a contribution to the solution of the question by having a focused examination on the Marketing strategies of four major Chinese MNEs internationalizing into developed country markets, notably West Europe: Huawei, Haier, Lenovo and Geely - all of which are already leaders in the domestic market and actively seeking a global leadership. By juxtaposing propositions derived from the strategic behaviors of Chinese MNEs with existing internationalization theories (both mainstream and alternative), we demonstrate how such theories could evolve in the new context of globalization, and make managerial contributions to both MNE latecomers and early-movers alike.

The aim of this thesis is to create an understanding about how and to what extent a Swedish expatriate manager needs to adapt his/her leadership in accordance with the culture of the host country. Thus shall different managers’ perceptions of experienced management overseas be studied. To accomplish our aim, three different problems have been designed. These are as follows: In what way does the manager’s earlier experiences and knowledge about expatriation affect her or his leadership in a new cross-cultural context? How does the culture of the host country affect the expatriate manager’s leadership? How does the expatriate manager handle contradictory demands: that is differences in expectations from subordinates and the higher management?   We have chosen to use an abductive approach in order to do a qualitative study and we have therefore conducted eight case studies to create a foundation for distinguishing patterns.The case studies are based on eight Swedish managers with experience from expatriation.   The theoretical framework is structured upon three main themes including; knowledge and skills a global leader needs to possess, the relation between the leader and subordinates, and contradictory demands. The theory is followed by a combined empirical data- and analysis chapter where we present our eight respondents, whom are then analyzed and interpreted based on the theory. In the empirical data- and analysis chapter the patterns we have been able to distinguish presented. The three main themes are consistently throughout this chapter.   The conclusion of the study is that a managers experiences and knowledges affects his or her leadership and perception of the culture in the host country. Furthermore, we can conclude that a Swedish leadership is applicable in an international context, and that contradictory demands are more distinct at home than in the host country. Finally we can summarize our study by stating that home is good, but overseas may be just as good. / Syftet med denna uppsats är att få en förståelse för hur och i vilken utsträckning en svensk utstationerad ledare behöver anpassa sig och sitt ledarskap efter kulturen i värdlandet. Följaktligen skall olika ledares uppfattningar om tidigare utlandsstationeringar undersökas. För att uppnå syftet med studien har vi utformat tre problemformuleringar. Studiens problemformuleringar är som följande; På vilket sätt påverkar ledarens tidigare erfarenheter och kunskaper rörande utlandsstationering hennes/hans ledarskap i ett nytt tvärkulturellt sammanhang? Hur påverkas en ledares ledarstil av kulturen i värdlandet? Hur hanterar utstationerade ledare motstridiga krav, det vill säga skillnader i förväntningar från medarbetarna och den högre ledningen?   Vidare har vi valt att använda oss av en abduktiv ansats för att genomföra en kvalitativ forskningsstrategi och tillämpat åtta fallstudier för att skapa underlag för att kunna urskilja mönster. Fallstudierna baseras på åtta svenska ledare med erfarenhet av utlandsstationering.   Den teoretiska referensramen är strukturerad efter tre huvudteman som innefattar; kunskaper och kompetenser en global ledare bör besitta, relationen mellan ledare och medarbetare, samt motstridiga krav.  Teorin följs av ett kombinerat empiri- och analysavsnitt där det redogörs för studiens åtta respondenter, som sedan analyseras och tolkas utifrån teorin.  I empiri- och analyskapitlet presenteras de mönster vi har kunnat urskilja. Studiens tre huvudteman är även genomgående för empiri- och analyskapitlet.   Studiens slutsats påvisar att en ledares tidigare erfarenheter och kunskaper påverkar dennes ledarskap och uppfattning av kulturen i värdlandet. Vidare kan vi konkludera att ett svenskt ledarskap är tillämpningsbart i en internationell kontext, samt att motstridiga krav är mer påtagliga på hemmaplan än i värdlandet. Avslutningsvis kan vi sammanfatta att hemma må vara bäst, men borta är nog minst lika bra.

[ES] La presente tesis doctoral aborda la relación existente entre teoría del cuidado y práctica artística. La desigualdad en las labores reproductivas y de mantenimiento con relación al género ha sido puesta en evidencia desde la década de 1970. A partir de la reclamación de la importancia de este tipo de trabajo, y de su posición central en las estructuras sociales, surge la ética del cuidado, pensamiento que se desarrolla especialmente en el ámbito filosófico y político. La investigación llevada a cabo pone de manifiesto que existe una fuerte influencia del pensamiento y las prácticas del cuidado en la creación artística del siglo XXI, especialmente en la zona del sur de Europa. Para abordar esta conexión se plantea un estudio dirigido a profesionales en España, Francia, Portugal e Italia, siendo los ámbitos profesionales objeto de estudio, los relacionados con el comisariado y la gestión cultural, las instituciones culturales y, por último, artistas y colectivos de artistas. Las respuestas obtenidas sobre prácticas laborales con relación al cuidado han sido analizadas y contextualizadas. Asimismo, se estudian y analizan diferentes casos paradigmáticos que presentan una notable vinculación con las prácticas del cuidado como son el Centro HUARTE en España, la bienal Manifesta 12 en Italia o el trabajo de la artista Céline Condorelli en Francia, entre otros. A partir de los mismos se constata que la influencia de la teoría del cuidado desempeña un protagonismo relevante en el ámbito artístico desde la década de 2010. Se aborda también el papel de los comunes urbanos como espacios de generación de infraestructuras de cuidado y los puntos esenciales que definen una estética del cuidado. Finalmente, se concluye que se confirma la hipótesis planteada y se realiza una clasificación de las orientaciones temáticas que el cuidado adopta en el ámbito expositivo contemporáneo. / [CA] La present tesi doctoral aborda la relació existent entre teoria de la cura i pràctica artística. La desigualtat en les labors reproductives i de manteniment en relació amb el gènere ha sigut posada en evidència des de la dècada de 1970. A partir de la reclamació de la importància d'aquesta mena de treball, i de la seua posició central en les estructures socials, sorgeix l'ètica de la cura, pensament que es desenvolupa especialment en l'àmbit filosòfic i polític. La investigació duta a terme posa de manifest que existeix una forta influència del pensament i les pràctiques de la cura en la creació artística del segle XXI, especialment en la zona del sud d'Europa. Per a abordar aquesta connexió es planteja un estudi dirigit a professionals a Espanya, França, Portugal i Itàlia, sent els àmbits professionals objecte d'estudi, els relacionats amb el comissariat i la gestió cultural, les institucions culturals i, finalment, artistes i col·lectius d'artistes. Les respostes obtingudes sobre pràctiques laborals en relació amb la cura han sigut analitzades i contextualitzades. Així mateix, s'estudien i analitzen diferents casos paradigmàtics que presenten una notable vinculació amb les pràctiques de la cura com són el Centre HUARTE a Espanya, la biennal Manifesta 12 a Itàlia o el treball de l'artista Céline Condorelli a França, entre altres. A partir dels mateixos es constata que la influència de la teoria de la cura exerceix un protagonisme rellevant en l'àmbit artístic des de la dècada de 2010. S'aborda també el paper dels comuns urbans com a espais de generació d'infraestructures de cura i els punts essencials que defineixen una estètica de la cura. Finalment, es conclou que es confirma la hipòtesi plantejada i es realitza una classificació de les orientacions temàtiques que la cura adopta en l'àmbit expositiu contemporani. / [EN] This thesis addresses the relationship between care theory and artistic practice. Since the 1970s, inequality in reproductive and maintenance tasks in relation to gender has been highlighted. The ethics of care arises from the claim of the importance of this type of work, and its central position in social structures, it is a thought that is developed especially in a philosophical and political field. The research carried out shows that there is a strong influence of care thinking and practices on the artistic creation of the 21st century, especially in southern Europe. To address this connection, a study aimed at professionals in Spain, France, Portugal and Italy is proposed. The professional fields under study are those related to curating and cultural management, cultural institutions and, finally, artists and artist collectives. The responses obtained on work practices in relation to care have been analysed and contextualized. Likewise, different paradigmatic cases that present a notable connection with care practices are studied, such as the HUARTE Center in Spain, the Manifesta 12 biennial in Italy or the work of the artist Céline Condorelli in France, among others. From these cases it is confirmed that the influence of care theory has played a relevant role in the artistic field since the 2010s. It is also addressed the role of urban commons as spaces generating care infrastructures and essential points that define an aesthetics of care. Finally, it is concluded that the proposed hypothesis is confirmed, in addition to a thematic classification of the ways in which care is adopted in the contemporary exhibition field. / Ferriols Montañana, A. (2024). Teoría del cuidado en el arte del siglo XXI. Propuestas de creación artística y gestión cultural en el sur de Europa durante el periodo 2000-2023 [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/203127

This thesis, dedicated to the analysis of the cross-cultural management, presents in its first part a literature review in order to comprehend the actual stage of the cross-cultural management research. From this point of view we will approach general aspects of the human resources management and of the organizational culture, perceived as managerial instruments for the management of the cultural differences into an organization (chapter 1). In the following chapters (2 & 3), the analysis concerned the discourse on cultural difference and the post-socialist work ethic, perceived as the major cultural difference that impacts the crosscultural interactions in the foreign enterprises from Romania. These aspects will be developed from an applied perspective in the second part of our thesis. The chapters of the second part of the thesis are dedicated, on one hand, to the analysis of cultural differences management in the foreign SMEs from Romania, and, on the other hand, to a methodological proposition regarding the study of the cross-cultural management in Romania. These analyses and propositions are based on the identification of the main crosscultural management practices in the multinational corporations in Romania, through the analysis of the interviews, from the Romanian economic press, with employees and managers of the multinational corporations and on three case studies on SME with Italian participation on social capital, from textiles and wood industries / Cette thèse, consacrée à l’analyse du management interculturel, présente dans la première partie une revue de la littérature afin d’appréhender l’état actuel des recherches dans le domaine du management interculturel. Dans cette perspective, nous abordons les aspects généraux de la gestion des ressources humaines et de la culture d’entreprise, entendus comme des instruments managériaux de gestion des différences culturelles dans une organisation (chapitre 2). Dans les chapitres suivants (3 & 4), l’analyse a porté sur le discours relatif à la différence culturelle et sur l’éthique postsocialiste du travail, entendue comme la principale différence culturelle qui affecte les interactions interculturelles dans les entreprises étrangères en Roumanie. Ces aspects seront davantage développés de manière appliquée dans la deuxième partie. Les chapitres de la deuxième partie de la thèse sont consacrés, d’une part, à l’analyse de la gestion de la différence culturelle dans des petites et moyennes entreprises (PME) implantées en Roumanie et, d’autre part, à une proposition d’ordre méthodologique en vue de l’étude du management interculturel en Roumanie. Ces analyses et ces propositions prennent appui sur l’identification des principales pratiques de management interculturel dans les entreprises multinationales (EMN) actives en Roumanie relevées chez les managers et employés des EMN et sur trois études de cas réalisées sur des PME de l’industrie du textile et du bois avec participation italienne au caprftital social

<p>Background: The theater market has matured – supply now exceeds demand. Government funds are on a decrease, replaced by other means of financing. The city of Stockholm will be introducing a bonus system that will benefit independent theater groups that succeed to increase their revenue and attendance. Hence, the audience will play an even greater role, a tendency some free theater groups come to terms with by interacting with the audience to create value.</p><p>Thesis statement: What factors lead to the long-term survival of the independent theater groups, allowing them to benefit from the imminent bonus system?</p><p>Purpose: To analyze and evaluate the marketing strategies of the independent theater groups, in reference to their capability of long-term survival through value creation along with the audience, thereby increasing attendance and ticket revenue.</p><p>Methodology: The study combines quantitative and qualitative approaches and methods. Interviews were conducted with the producers at three independent theater groups in the city of Stockholm. The questionnaire was answered by 90 members of the independent theater group audience.</p><p>Areas of theory: Value creation, marketing communication and customer characteristics.</p><p>Results: There is a lack of coherence between the marketing strategies of the independent theater groups and the characteristics of the audience. Hence, the independent theater groups are currently facing poor conditions for long-term survival through growth in audience and revenue. However, if the strategies are adjusted to the audience’s inclination to participate in the value creation, the conditions may improve.</p><p>Conclusions: The important factors leading to long-term survival of the independent theater groups, thereby increasing audience participation and ticket revenue, are: ”Co-production of values”, ”Enabling” and ”Word of mouth”. Co-production of value must however not apply to the artistry, since the audience seems to guard artistic freedom.</p> / <p>Bakgrund: Teatermarknaden har mognat – utbud övergår efterfrågan. Bidragen minskar till förmån för en breddad finansiering. Ett bonussystem ska införas i Stockholms stad, vilket kommer att gynna fria teatergrupper som ökar sina intäkter och sitt publikantal. Publiken spelar således en allt viktigare roll och vissa fria teatergrupper försöker hantera detta genom att värdeskapa i interaktion med publiken.</p><p>Problemformulering: Vilka faktorer är viktiga för att fria teatergrupper ska överleva långsiktigt och sedermera gynnas av det förestående bonussystemet?</p><p>Syfte: Att analysera och utvärdera fria teatergruppers marknadsföringsstrategier med avseende på deras förutsättningar att överleva långsiktigt genom att värdeskapa med publiken och på så sätt öka sitt publikantal och sina biljettintäkter.</p><p>Metod: Studien kombinerar kvantitativa och kvalitativa ansatser och metoder. Intervjuer har genomförts med producenterna för tre fria teatergrupper i Stockholms stad och enkätundersökningar har genomförts med totalt 90 personer i de fria teatergruppernas publik.</p><p>Teoriområden: Värdeskapande, marknadskommunikation och kundegenskaper.</p><p>Resultat: Studien visar att de fria teatergruppernas publik är villig att skapa värde tillsammans med teatergrupperna. Såtillvida har de fria teatergrupperna goda förutsättningar att överleva långsiktigt genom att värdeskapa med sin publik. Det råder dock brist på överensstämmelse mellan de fria teatergruppernas strategier och publikens egenskaper. För att uppnå långsiktig överlevnad genom att öka sitt publikantal och sina biljettintäkter måste de fria teatergrupperna anpassa sina strategier till publikens vilja att deltaga i värdeskapandet.</p><p>Slutsats: De faktorer som är viktiga för att de fria teatergrupperna ska överleva långsiktigt och sedermera gynnas av det förestående bonussystemet är ”samproduktion av värde”, ”möjliggörande” och ”word-of-mouth”. Samproduktionen av värde bör dock inte gälla den konstnärliga verksamheten, då publiken tycks värna den konstnärliga friheten.</p>

<p>This case study explores how geo-political power structures influence and/or determine the conception, acceptance and maintenance of what is considered to be valid archaeological knowledge. The nature of this contingency is exemplified through an examination of how the prehistory of Norrland, a region traditionally considered and portrayed as peripheral vis-à-vis the centre-South, was interpreted and presented by Swedish archaeologists during the 20th century. This contextual situation is analysed through the implementation of three interrelated and complimentary perspectives;</p><p>1) The relationship between northern and southern Sweden is examined using concepts concerning the nature of colonialism, resulting in the formulation of 20 particulars that typify the colonial experience, circumstances that characterise the historical, and unequal, association that has existed between these two regions for the last 600 years.</p><p>2) Ideals of national identity and heritage as manufactured and employed by the kingdom and later by the nation-state, with the assistance of antiquarianism, archaeology and/or centralised cultural management, are outlined. The creation of these various concepts have reinforced and perpetuated the colonial and asymmetrical association between what has naturally come to be viewed as the peripheral-North and the centre-South.</p><p>3) A century of archaeological research into the Norrlandian past is studied using the concepts ‘thoughtstyle’ and ‘thought-collective’ as devised by Ludwik Fleck. This analysis disclosed a persistent set of reoccurring explanations that have constantly been invoked when interpreting and presenting the prehistory of Norrland. This archaeological thought-style has normalised the unbalanced power relationship between North and South that has existed for the last 600 years by projecting it far back into the prehistoric past.</p><p>This case study has demonstrated that archaeologists, unless acutely aware of the historical context in which they themselves move and work, risk legitimising debilitating economic and political power relationships in the present through their study and presentation of the past.</p>