Global ETD Search

11	Diskriminering i marknadsföring : En studie om vilken påverkandiskriminering i marknadsföring har på konsumenters attityd, förtroende och lojalitetgentemot ett varumärke / Discrimination in marketing : A study of what impact discrimination inmarketing has on consumers' attitude, trust and loyalty towards a brand Asllani, Blerina, Arzaghi, Sharon January 2021 (has links) Samtidigt som företag försöker bygga relationer till sina konsumenter sker det ibland misstag i kommunikationen som påverkar konsumenternas uppfattning om varumärket. Detta kan exempelvis ske i form av avsiktlig eller oavsiktlig diskriminering i marknadsföring. Tidigare studier har undersökt detta och kommit fram till att reklam ofta diskriminerar människor utifrån bland annat hudfärg, ras och kön. Dock finns det ett gap i litteraturen om hur sådan marknadsföring faktiskt påverkar konsumenter. Syftet med denna studie är därmed att undersöka vilken effekt diskriminerande marknadsföring har på konsumenters attityd, förtroende och lojalitet gentemot ett varumärke. För att genomföra undersökningen tillämpades en kvantitativ insamlingsmetod i form av en enkät. Totalt samlades det in 127 giltiga svar. Resultatet visar att konsumenters attityd, förtroende och lojalitet gentemot ett varumärke påverkas negativt när de exponeras fördiskriminerande reklam. Även ålder visar sig ha en effekt på hur diskriminerandemarknadsföring uppfattas där ju äldre en konsument är, desto mindre diskriminerande uppfattas reklam. Ålder har dock ingen påverkan på hur attityd, förtroende och lojalitet gentemot ett företag påverkas vid exponeringen av diskriminerande marknadsföring. Slutsatsen som dras i denna studie är att diskriminerande marknadsföring har en negativ effekt på konsumenters attityd, förtroende och lojalitet gentemot ett varumärke. Attityd visar sig påverkas mest negativt, följt av förtroende och sedan lojalitet. Denna studie är skriven på svenska. / While companies try to build a relationship with consumers, mistakes may happen in their communication which can affect the consumers’ perception of the brand. This may occur in the shape of intentional or unintentional discrimination in advertising. Prior studies have examined this and stated that people often are discriminated in advertising based on factors like race and gender. There is however a gap in literature as to how this actually affects consumers when they are exposed to discrimination in marketing. The purpose of this study is therefore to examine what impact discrimination in marketing has on consumers’ attitude, trust and loyalty towards a brand. To conduct this study, a quantitative collection method was used in form of an online questionnaire. This resulted in a total of 127 valid answers. The results showed that consumers’ attitude, trust and loyalty against a brand was negatively affected when exposed to discrimination in marketing. Even age showed to have an effect where the older a consumer is, the less discriminatory was the advertisement perceived. Age however did not have an impact on how attitude, trust and loyalty against a brand was affected when exposed to discrimination in marketing. Conclusions for this study is that discriminating marketing has a negative effect on consumers’ attitude, trust and loyalty towards a brand. Whereas attitude was shown to have the most negative effect, followed by trust and loyalty. This study is written in Swedish. Discrimination in marketing attitude trust and loyalty towards a brand race/skin colour gender advertising Diskriminering i marknadsföring attityd ras/hudfärg kön reklam Business Administration Företagsekonomi
12	Hur ser normer kring kön och etnicitet ut i barnlitteratur? : En studie som undersöker tio barnböcker ur ett normkritiskt perspektiv. Ivarsson, Camilla January 2023 (has links) Syftet med denna studie har varit att genom ett normkritiskt perspektiv undersöka hur normer kring kön och etnicitet ser ut i tio olika barnböcker. Böckerna har valts utifrån att två förskolor tagit fram sina fem mest lästa och populära böcker bland de äldre barnen. Barnlitteraturen har analyserats genom en innehållsanalys som gjorts med ett semiotiskt angreppssätt, med inspiration av Hirdmans (2012) teori om genussystemet och genuskontraktet, Nikolajevas motsatsschema (Nikolajeva, 2017) samt utifrån ett essentialistiskt sätt att se på etnicitet. Resultatet har visat att normer som förmedlas via den analyserade barnlitteratur till stor del är stereotyp där könsnormer och vithetsnormer dominerar, trots att det även funnits böcker där dessa normer har utmanats. Slutsatser som dragits är att de analyserade barnböckerna till stor del skildrat stereotypa köns- och etnicitetsnormer vilket överensstämmer med det som tidigare forskning visat. / <p>Betyg i Ladok 240108.</p> barnlitteratur essentialism etnicitet etnicitetsnormer förskola genus genuskontrakt genussystem hudfärg innehållsanalys kön könsnormer norm normbrytande normkritik normkritiskt perspektiv stereotyp vithetsnormer Pedagogy Pedagogik
13	Hudfärg - ett hinder? : Minoritetsstress bland studenter inför arbetslivet Berg, Julia, Le, Victoria Dinh Thi January 2023 (has links) Stress is a common health problem among students, and individuals with a minority identity might also experience minority stress. Minority stress associated with skin color is a relatively unexplored topic in Sweden; thus this study aims to investigate a possible connection between students' skin color and their minority stress from a jobseeker's perspective. To investigate this, a digital survey consisting of 25 items was carried out. Participants (n=177) were recruited through convenience sampling and categorized into three groups based on skin color (light, medium light/dark, dark). A one-way ANOVA was carried out to test the study's hypothesis that students with darker skin have a higher degree of minority stress prior to the job search process than students with lighter skin. The result showed a significant difference between the groups(F2,174=34.5, p<.001, 2= .275) and a post-hoc test (Tukey) showed significant differences between each group. The result was consistent with the study's hypothesis and previous research. Furthermore, this study concludes that minority stress can give rise to mental illness. Additionally, the study concludes that Meyer's American framework, which aims to measure minority stress in gay and bisexual individuals, can be applied in a Swedish context with racist stress factors. For further research, a more representative sample would be beneficial, as well as a broadened perspective by examining how schools and workplaces work to counter minority stress, which in turn could prevent mental illness. Stress minority stress job search process effects of skin color colorism tokenism students Stress minoritetsstress arbetssökandeprocess effekter av hudfärg colorism tokenism studenter Psychology Psykologi
14	Experiences of Social Inequalities Related to Skin Colour Enhaced by Fashion Magazines in South Africa : A case study on how women in South Africa identify themselves in relation to the representation of race in South African fashion magazines Åkerlund, Josefine January 2013 (has links) This study was carried out during the spring of 2013 in Cape Town, South Africa with a Minor Field Study (MFS) scholarship funded by the Swedish International Development Cooperation Agency (SIDA). South Africa is a country with a complex society due to the still recent history of Apartheid. South Africa faces great challenges with the gap between rich and poor, high unemployment and deep expertise gaps between the white minority and the historically disadvantaged coloureds and black majority. As a result the contemporary situation is extensive segregation and difficulties for the multicultural population to conduct a common cultural identity. The aim of this study was to find out how four South African issues of international fashion magazines deals with the representation of black, white and coloured people. Furthermore, to find out how South African women from socially diverse areas experience and perceive this representation. Quantitative content analysis, connotative and denotative picture analysis and the conduction of interviews was made in order to reach a result. Consequently, it turned out that the investigated magazines do not present a fair and equal representation of the South African society, hence highly over representing the white minority in each magazine. Additionally, South African women do not describe the fashion magazines as presenting an equal representation of race, neither that a reality based ideal is being conveyed. Apartheid Bourdieu Cape Town Cultural Identity Doxa Fashion Magazines Habitus Minor Field Studies MFS Race Representation Segregation Skin Colour South Africa Stuart Hall Apartheid Bourdieu Doxa Habitus Hudfärg Kapstaden Kulturell identitet MFS Minor Field Studies Modemagasin Ras Representation Segregering Stuart Hall Sydafrika
15	Critical Race Theory och Queer Legal Studies i en svensk kontext : Regeringsformen 2 kap. 12 § – Ras och Sexuell läggning / Critical Race Theory and Queer Legal Studies in a Swedish context Gustafsson, Agnes January 2024 (has links) This essay examines the theories of Critical Race Theory (CRT) and Queer Legal Studies (QLS). CRT scholars argue that racism is not simply the product of individual prejudice but is also embedded in the legal system and other institutions. QLS scholars argue that LGBTQ+ people are subject to discrimination on the basis of their sexual orientation and gender identity, and that the law must be reformed to protect their rights. The first part provides a theoretical and historical background to the theories. The second part presents an empirical study of the theories' impact on Swedish law. The third part analyzes the Swedish constitutional provision on discrimination RF 2:12, with a focus on race and sexual orientation. The fourth part provides a practical analysis of Swedish court cases using the theories' methods. The fifth and final part discusses the theories' potential for the future of Swedish law. The Swedish development of anti-discrimination legislation can be understood through Hübinette and Lundström's periodization of Swedish race relations and proposes a future period of "White Understanding" and argues that the Swedish self-image is still influenced by the politics of the 20th century. The essay finds that the shame of the racist policies of the past has influenced the language of Swedish legislation. More importantly, the essay finds that the interests of the state have been prioritized over the interests of minorities. The empirical study found that the theories have had little impact on Swedish legal sources. However, the theories had a brief period of increased influence between 2004 and 2008. It also found that the theories have had some influence on the Swedish Supreme Court, as evidenced by the cases of Skattefjällsdomen and Girjasdomen. Race Sexual Orientation discrimination Critical Race Theory Queer Legal Studies LGBTQ+ Queer White Understanding Ras Sexuell läggning Diskriminering Critical Race Theory Queer Legal Studies Intersektionalitet CRT QLS Rasism Strukturell diskriminering HBTQIA+ HBTQI Queer Queerteori Kritiska vithetsstudier Regeringsformen Legal storytelling Narrativt berättande Homosexuell Etnicitet Hudfärg Könsuttryck Könsidentitet Vit förståelse Skattefjällsdomen Girjasdomen NJA 1981 s. 1 ”Skattefjällsdomen” NJA 2020 s. 3 ”Girjasdomen” Law Juridik Gender Studies Genusstudier Social Sciences Interdisciplinary

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