The purpose of this paper is to examine how events can be successful and stay competitive.Festivals are a big part of the event world and it can be difficult to understand why certainfestivals are successful and others not. In this paper we have conducted a comparison betweentwo major festivals in Stockholm. Both of them reached success, but nevertheless one of themfailed, while the other one is still successful. With this comparison, it appeared that there aremany aspects that help a festival to reach success but also factors that can make a festival afailure. To conduct this study, a number of interviews have been carried through; these havelater been put in relation to different theories about festivals. The results of this study providesinsight into festivals ups and downs and why these happen, and can hopefully be a help toboth new and existing festivals to achieve good results.

I ett samhälle där eventindustrin är växande är det av stor vikt att få förståelse för vad som motiverar individer till att arbeta volontärt. Många evenemang skulle inte gå att genomföra utan volontär arbetskraft. Syftet med denna studie är att få förståelse för hur de instrumentella (yttre) och intrinsikala (inre) motivationsfaktorerna påverkar individer till att arbeta volontärt. Studien genomfördes med en kvalitativ metod och data samlades in genom sju semistrukturerade intervjuer. Studiens respondenter bestod av individer som tidigare arbetat volontärt. Vidare ska samtliga av respondenterna arbeta volontärt för EuroPride 2018. Resultatet påvisade mer skilda upplevelser gällande de instrumentella motivationsfaktorerna och fler enstämmiga svar gällande de intrinsikala faktorerna. Gemenskap var dock ett återkommande tema som samtliga respondenter belyste. Det framgick tydligt i studien hur de intrinsikala motivationsfaktorerna fanns väl förankrade och djupt rotade hos respondenterna, medan de instrumentella motivationsfaktorerna mer sågs som en bonus som förgyllde tillvaron. / In a society where the event industry is growing, it is of importance to understand what motivates individuals to work voluntarily. Many events would not be possible to accomplish without the work of volunteers. The purpose of this study is to gain knowledge of how the instrumental (external) and intrinsic (internal) motivational factors influence individuals to work voluntarily. The study was conducted with a qualitative method and data was collected through seven semi- structured interviews. The study's respondents consisted of individuals who previously have worked as volunteers. Furthermore, all of them will volunteer at EuroPride 2018. The result demonstrated different experiences regarding the instrumental motivation factors and more unanimous answers regarding the intrinsic factors. However, belonging to a community was a recurring theme highlighted by all respondents. It was clear in the study how the intrinsic motivation factors were well-rooted within the respondents, while the instrumental motivational factors were more viewed as a bonus that embellished life. This study will be presented in Swedish.

Duzentos anos após seu falecimento, as obras de Jane Austen ainda ecoam nas pessoas. Elas têm sido adaptadas das formas mais variadas, nas mais diferente mídias. Os Diários de Lizzie Bennet é um projeto transmidiático que transpõe o romance Orgulho e Preconceito (1813) para uma vídeo-série veiculada no YouTube de 2012 a 2013 de forma serializada. Esta pesquisa analisa de que forma temas que influenciam a vida das mulheres, como casamento, classe social e dinheiro, foram transpostos do período regencial inglês para a Califórnia-EUA do século vinte-um. Esta análise considera que ambas as obras são compostas por duas camadas de significado: a primeira é constituída pela comédia romântica que dialoga com a cultura popular; a segunda é mais profunda, através da qual a crítica social é revelada. No que tange ao referencial teórico, a relação entre a noção de subjetividade na virada do século dezenove e a expansão da vida privada na esfera pública no século vinte-um, conforme Jon Dovey (2000), é base para compreender como a estrutura de ambas as narrativas contribui na produção de significado. As discussões sobre feminismo e pós-feminismo na cultura popular de Angela McRobbie (2009) e Imelda Whelean (2010) tornam possível a observação da construção dos temas. Em Orgulho e Preconceito, as instituições sociais estabelecidas não são amplamente questionadas. Em vez disso, a composição da subjetividade dos personagens, especialmente das mulheres, revela a crítica a elementos sociais da época. Os Diários de Lizzie Bennet, a seu turno, desafiam as representações da mulher provenientes da cultura popular pós-feminista. A análise da adaptação revela que as mulheres ainda estão restritas a determinados papéis sociais assim como aquelas situadas no romance. Ainda há a necessidade de se encontrar equilíbrio. / Two hundred years after her demise, Jane Austen’s works still resonate with people. They have been adapted in numerous ways through different media. The Lizzie Bennet Diaries is a transmedia project, which transposes the novel Pride and Prejudice (1813) to a videoblog series aired on YouTube from 2012 to 2013 in a serialised mode. This investigation analyses the ways issues concerning the lives of women, such as marriage, money and social class, were adapted from Regency England to twenty-first century California-USA. The analysis understands both works as consisting of two layers of meaning: a romantic comedy layer which converses with popular culture, and a deeper one through which social criticism is revealed. In theoretical terms, the relationship between the notion of subjectivity in the turn of nineteenth century and the spread of private life into the public sphere in the twenty-first century, as proposed by Jon Dovey (2000), informs the analysis of the structural elements of both narratives which contribute to the production of meaning. The discussions on feminism and post-feminism in popular culture by Angela McRobbie (2009) and Imelda Whelehan (2010) make it possible to observe the construction of the themes. In Pride and Prejudice, the established social institutions are not overtly questioned. Instead, it is the composition of the characters’ subjectivities, especially those of women, which reveals criticism on the social context of the time. The Lizzie Bennet Diaries, for its part, challenges the established representations of women as informed by postfeminist popular culture. In the end, it seems to propose that women are, in fact, still restrained by social roles, just as the ones in the novel are. There is yet a need to find balance.

This thesis describes the organization of two waves of pride parades in the city of Dallas, Texas. Using more than 40 sources, this work details how LGBT organizers have used pride parades to create a more established place for the LGBT community in greater Dallas culture. This works adds to the study of LGBT history by focusing on an understudied region, the South; as well as focusing on an important symbolic event in LGBT communities, pride parades.

As obras de Jane Austen são extremamente populares tanto entre leitores comuns e estudiosos de literatura desde a época em que foram publicados, no início do século XIX até os dias de hoje. Tamanha popularidade foi responsável por inúmeras obras de arte, especialmente na literatura e no cinema, que foram ou implicitamente ou explicitamente influenciados pela obra de Austen. Um de seus romances mais adaptados é Orgulho e Preconceito, talvez seu romance mais lido, estudado e adaptado. Um dos motivos para tal apreciação é provavelmente resultado dos valores morais que Jane Austen expõe em seus romances. Estes valores, mesmo duzentos anos mais tarde, permanecem importantes e de grande valor, especialmente na era pós-moderna, quando o excesso de liberdade e alternativas parecem deixar a humanidade mais desprovida de um suporte seguro na vida. Esta é a razão que permite um fã de Austen encontrar na religião um possível diálogo, onde, em um mundo cheio de incertezas, certos códigos morais são as certezas a que alguém pode se segurar. Em 2003, Andrew Black dirigiu o filme Pride and Prejudice: a latter-day comedy1, uma transposição moderna do romance de Austen, no qual os personagens vão à igreja e estudam em uma universidade religiosa. Meu trabalho busca estabelecer uma relação entre o livro de Jane Austen, o filme de Andrew Black e as questões sobre moralidade e religião, e como o romance e o filme estabelecem uma conexão não apenas em seus elementos de ficção como personagens e enredo, mas principalmente no que diz respeito a uma das possíveis mensagens finais em ambas obras. / The works of Jane Austen are extremely popular both among average readers and literature scholars from the time they were published, in the early 19th century until today. Such popularity has been responsible for innumerous works of art, especially in literature and cinema, that were either implicitly or explicitly influenced by Austen’s work. One of her most adapted novels is the 1812 novel Pride and Prejudice, which is perhaps her most read, studied and adapted novel. One of the reasons for such appraisal has probably to do with the moral values Jane Austen exposes in her novels. Those values, even two hundred years later, remain important and of great worth, especially in the postmodern era, when the excess of freedom and alternatives seems to make humanity more deprived of a secure ground in life. This is the reason that allows an Austen fan to find in religion a possible dialogue, where, in a world full of uncertainties, some moral codes are the certainties one can hold onto. In 2003, Andrew Black directed a movie entitled Pride and Prejudice: a latter-day comedy, a transposition of Austen’s novel to a modern setting, where the characters are themselves churchgoers and students at a religious university. My work is aimed at establishing a connection between Jane Austen’s novel, Andrew Black’s movie and the issue of morality and religion, and how the novel and movie establish a connection not only in terms of fictional elements such as characters and plot, but mainly in regards to one of the possible final messages in both works.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Jane Austen is an important English writer at the turn of the eighteenth into the nineteenth century. She is praised for her vivid description of the English society, the development of important narrative techniques, and the deep psychological treatment of her characters. In her six novels, Austen discusses social and literary issues that were important in her day. Therefore, Austen’s fiction has been the subject of a wealth of critical studies. Nonetheless, there is an aspect of her fiction that has not been sufficiently studied yet, namely, the notions of reading and readers. Two novels are especially meaningful to discuss this issue: Pride and Prejudice (1813) and Sense and Sensibility (1811). Thus, this study aims to identify and discuss the notions of reading and readers in both novels. The characters/readers of each novel are analyzed with regards to their individual attitude as readers of fictional and non-fictional texts and of the circumstances they live. The analysis enables us to discuss the notions of reading and readers that the author defends or criticizes. We can affirm that this topic was not only an important subject for Jane Austen and the English society, but also an internalized and structuring aspect of her novels. The reading and re-reading process experienced by Austen’s characters allows for their psychological depth once the narrative voice penetrates into the characters’ consciousness or moves away from them in order to comment on and evaluate their attitude as readers. In both novels, the author discusses the process of internalization and subjectivation of reading. Therefore, through the different notions of reading and readers present in Pride and Prejudice and Sense and Sensibility, Austen not only defends the importance of reading and re-reading for the reader’s intellectual and emotional maturity (an issue that is still topical), but also opens up new perspectives for the novel as a literary genre. / Jane Austen é uma importante escritora inglesa da virada do século XVIII para o XIX, aclamada pela vívida descrição da sociedade inglesa, pelo desenvolvimento de importantes técnicas narrativas e pelo aprofundamento psicológico de suas personagens. Além disso, em seus seis romances, Austen discute questões sociais e literárias importantes para sua época. Assim, a obra de Jane Austen possui fortuna crítica extensa. Todavia, há um aspecto de seus romances ainda insuficientemente estudado: as concepções de leitura e de leitores neles elaboradas. Dois romances representativos dessa questão são Pride and Prejudice (1813) e Sense and Sensibility (1811). Em vista disso, este estudo discute as concepções de leitura e de leitores nesses dois romances. A análise das personagens-leitoras, em cada romance, permite perceber suas posturas individuais quanto aos textos que leem e às circunstâncias que vivem, e discutir quais concepções de leitura e de leitor são defendidas ou criticadas pela autora. Conclui-se que a questão de leitura e de leitores era tanto um assunto relevante para Jane Austen e para a sociedade inglesa da época como também um elemento internalizado e estruturante dos romances da autora. O processo de leitura e releitura, com o qual as personagens de Austen estão envolvidas, permite o aprofundamento psicológico das mesmas através da voz narrativa que ora penetra na consciência das personagens ora se afasta delas para comentar e avaliar sua postura como leitores. Nos dois romances, a autora discute o processo de internalização e subjetivação da leitura. Assim, por meio das diferentes concepções de leitura e de leitores presentes em Pride and Prejudice e Sense and Sensibility, Austen defende não só a importância da leitura e da releitura para o amadurecimento intelectual e emocional do leitor (tema ainda de interesse contemporâneo), como também abre novas perspectivas para o romance como gênero literário.

As obras de Jane Austen são extremamente populares tanto entre leitores comuns e estudiosos de literatura desde a época em que foram publicados, no início do século XIX até os dias de hoje. Tamanha popularidade foi responsável por inúmeras obras de arte, especialmente na literatura e no cinema, que foram ou implicitamente ou explicitamente influenciados pela obra de Austen. Um de seus romances mais adaptados é Orgulho e Preconceito, talvez seu romance mais lido, estudado e adaptado. Um dos motivos para tal apreciação é provavelmente resultado dos valores morais que Jane Austen expõe em seus romances. Estes valores, mesmo duzentos anos mais tarde, permanecem importantes e de grande valor, especialmente na era pós-moderna, quando o excesso de liberdade e alternativas parecem deixar a humanidade mais desprovida de um suporte seguro na vida. Esta é a razão que permite um fã de Austen encontrar na religião um possível diálogo, onde, em um mundo cheio de incertezas, certos códigos morais são as certezas a que alguém pode se segurar. Em 2003, Andrew Black dirigiu o filme Pride and Prejudice: a latter-day comedy1, uma transposição moderna do romance de Austen, no qual os personagens vão à igreja e estudam em uma universidade religiosa. Meu trabalho busca estabelecer uma relação entre o livro de Jane Austen, o filme de Andrew Black e as questões sobre moralidade e religião, e como o romance e o filme estabelecem uma conexão não apenas em seus elementos de ficção como personagens e enredo, mas principalmente no que diz respeito a uma das possíveis mensagens finais em ambas obras. / The works of Jane Austen are extremely popular both among average readers and literature scholars from the time they were published, in the early 19th century until today. Such popularity has been responsible for innumerous works of art, especially in literature and cinema, that were either implicitly or explicitly influenced by Austen’s work. One of her most adapted novels is the 1812 novel Pride and Prejudice, which is perhaps her most read, studied and adapted novel. One of the reasons for such appraisal has probably to do with the moral values Jane Austen exposes in her novels. Those values, even two hundred years later, remain important and of great worth, especially in the postmodern era, when the excess of freedom and alternatives seems to make humanity more deprived of a secure ground in life. This is the reason that allows an Austen fan to find in religion a possible dialogue, where, in a world full of uncertainties, some moral codes are the certainties one can hold onto. In 2003, Andrew Black directed a movie entitled Pride and Prejudice: a latter-day comedy, a transposition of Austen’s novel to a modern setting, where the characters are themselves churchgoers and students at a religious university. My work is aimed at establishing a connection between Jane Austen’s novel, Andrew Black’s movie and the issue of morality and religion, and how the novel and movie establish a connection not only in terms of fictional elements such as characters and plot, but mainly in regards to one of the possible final messages in both works.

As obras de Jane Austen são extremamente populares tanto entre leitores comuns e estudiosos de literatura desde a época em que foram publicados, no início do século XIX até os dias de hoje. Tamanha popularidade foi responsável por inúmeras obras de arte, especialmente na literatura e no cinema, que foram ou implicitamente ou explicitamente influenciados pela obra de Austen. Um de seus romances mais adaptados é Orgulho e Preconceito, talvez seu romance mais lido, estudado e adaptado. Um dos motivos para tal apreciação é provavelmente resultado dos valores morais que Jane Austen expõe em seus romances. Estes valores, mesmo duzentos anos mais tarde, permanecem importantes e de grande valor, especialmente na era pós-moderna, quando o excesso de liberdade e alternativas parecem deixar a humanidade mais desprovida de um suporte seguro na vida. Esta é a razão que permite um fã de Austen encontrar na religião um possível diálogo, onde, em um mundo cheio de incertezas, certos códigos morais são as certezas a que alguém pode se segurar. Em 2003, Andrew Black dirigiu o filme Pride and Prejudice: a latter-day comedy1, uma transposição moderna do romance de Austen, no qual os personagens vão à igreja e estudam em uma universidade religiosa. Meu trabalho busca estabelecer uma relação entre o livro de Jane Austen, o filme de Andrew Black e as questões sobre moralidade e religião, e como o romance e o filme estabelecem uma conexão não apenas em seus elementos de ficção como personagens e enredo, mas principalmente no que diz respeito a uma das possíveis mensagens finais em ambas obras. / The works of Jane Austen are extremely popular both among average readers and literature scholars from the time they were published, in the early 19th century until today. Such popularity has been responsible for innumerous works of art, especially in literature and cinema, that were either implicitly or explicitly influenced by Austen’s work. One of her most adapted novels is the 1812 novel Pride and Prejudice, which is perhaps her most read, studied and adapted novel. One of the reasons for such appraisal has probably to do with the moral values Jane Austen exposes in her novels. Those values, even two hundred years later, remain important and of great worth, especially in the postmodern era, when the excess of freedom and alternatives seems to make humanity more deprived of a secure ground in life. This is the reason that allows an Austen fan to find in religion a possible dialogue, where, in a world full of uncertainties, some moral codes are the certainties one can hold onto. In 2003, Andrew Black directed a movie entitled Pride and Prejudice: a latter-day comedy, a transposition of Austen’s novel to a modern setting, where the characters are themselves churchgoers and students at a religious university. My work is aimed at establishing a connection between Jane Austen’s novel, Andrew Black’s movie and the issue of morality and religion, and how the novel and movie establish a connection not only in terms of fictional elements such as characters and plot, but mainly in regards to one of the possible final messages in both works.

By using a poststructural discourse analysis, this study aims to investigate how the Swedish Armed Forces formulates the preventive work against discrimination due to sexual orientation and transgender identity or expression. The aim is to also bring knowledge of how the preventive work affect the work environment and the possible consequences for LGBTQ-people within the organisation.  The method “What’s the problem represented to be” by Carol Bacchi is used to analyse the chosen material of policies and qualitative interviews to find out what shapes the preventive work, how it has come about and the effects on different groups in the organisation. Theoretical concepts as hegemonic masculinity, queer, heteronormativity, peripheral inclusion and homonationalism is used as theoretical frame and applied throughout the method. This study shows preventive work tend to focus on Pride and attitudes, rather than questioning structures within the organisation. As result, the heteronormativity and hegemonic masculinity within the organisation is not disrupted and LGB-people in the organisation still perceive homophobic tendencies as part of the work environment.

In today's society, an employer brand is important both for establishing oneself as a goodemployer but also for retaining competent staff. This is a quantitative study with the aim ofexamining the difference of an employer brand within Luleå Kommunon employees and theirfeelings about Luleå Kommun as an employer and workplace, at group level in pride and worksatisfaction. The data were collected through a repeated cross-sectional survey that Luleåkommun sent out to 10 and 20 percent of its employees during the years 2020 and 2022,respectively. A total of 996 people responded to the survey (n = 369 in 2020; n = 627 in 2022).The data were analyzed using descriptive statistics and Mann-Whitney U-tests. The resultsshowed that pride has increased at the group level in Luleå kommun from 2020 to 2022.Satisfaction with their work and workplace has also increased at the group level in Luleåkommun from 2020 to 2022. While the employer brand Spela roll has aimed to increase supportand sense of belonging for employees, this study, however, can not draw any conclusions aboutcausality to attribute the aforementioned changes to the employer brand.