Die Wertschöpfungskette für frisches Obst und Gemüse in Deutschland hat sich in den letzten Jahrzehnten stark gewandelt. Die Konzentration im Einzelhandel, andere Konsumgewohnheiten und verbesserte Logistik haben Beschaffung und Angebot stark verändert. Daneben sind neue Stakeholder aufgetreten, die erfolgreich die Umsetzung ihrer Anliegen einforderten, was zu höheren Anforderungen an Produktsicherheit und Qualität führte. In der Wissenschaft beschäftigte man sich bislang nur wenig mit der Wertschöpfungskette für frisches Obst und Gemüse in Deutschland. Einige Autoren erforschten die Mechanismen, wie britische Supermärkte Gemüse aus Ostafrika importierten. Das Modell der Value Chain Analysis und die Transaktionskostentheorie bilden den theoretischen Rahmen der vorliegenden Arbeit. Erster Schritt war die Identifizierung der relevanten Akteure und ihrer Position in der Kette. Es zeigte sich, daß es keine einheitliche Value Chain gibt, sondern daß die Beschaffung der einzelnen Produkte unter-schiedlich organisiert ist, sowohl von Unternehmen zu Unternehmen, aber auch innerhalb einer Firma für unterschiedliche Produkte. In einem zweiten Schritt wurden sorgfältig ausgewählte Experten aus Produktion, Zwischen- und Einzelhandel zu den Veränderungen in der Value Chain und deren aktueller Ausgestaltung interviewt. Besonderer Wert wurde dabei auf die Ver-träge und Beziehungen zwischen den einzelnen Handelspartnern gelegt, d.h. wie diese zustande kommen, wie sie aufgebaut sind und wie die Kontrolle der Vereinbarungen funktioniert. In einem letzten Schritt wurden die Faktoren herausgearbeitet, die für das aktuelle Aussehen der Value Chain entscheidend sind. Weitere Ergebnisse waren, wie das Governance-System in der Realität funktioniert, wie konsequent Vorgaben und Standards umgesetzt werden und wie die Verbindungen zwischen den einzelnen Partnern gestaltet sind. Dabei kristallisierten sich drei unterschiedliche Einkaufstypen im LEH heraus. / The value chain for fresh fruit and vegetables in Germany has changed considerably through-out the last decades. The convergence in retail, transformed consumer habits and improved logistics have had great impact on procurement and supply. In addition, new stakeholders have emerged, who successfully demand the implementation of their requirements, resulting in a higher demand for product safety and product quality. So far, science has addressed the value chain model on fresh fruit and vegetables in Germany only briefly. In fact, there are only few studies available on the mechanisms of UK supermar-ket imports of vegetables from East Africa. The model of the Value Chain Analysis and the transaction cost theory should hence form the theoretical framework of this study. The first step was the identification of relevant players and their position within the chain. It was found that there is no single value chain present, but that the procurement of the individ-ual products is organized, changing, both from company to company, but also within a com-pany for different products. In a second step, a group of carefully selected experts from production, intermediary trade and retail were asked to comment on the changes and the current structure of the value chain. Special emphasis was placed on the contracts and relationships between the individual trading partners, i.e. how these agreements are made, what do they include and how their compliance is guaranteed. In a last step, the crucial factors were identified that are critical for the current appearance of the Value Chain. Other results included the determination of the true governance system, findings about how consistent the guidelines and standards are implemented and how the connections between the individual partners are designed. As a result, three different procurement types can be de-termined in food retailing.

Made available in DSpace on 2016-04-26T20:48:35Z (GMT). No. of bitstreams: 1 SaraGodoy.pdf: 5804152 bytes, checksum: baeceffd1a1f8912ffc807d85cb63398 (MD5) Previous issue date: 2005-10-18 / The purpose of this work is to present the limits and benefits of Clean Development Mechanism (CDM) Projects implementation. The supplemental objectives are the limits and potentialities evaluation of the Kyoto Protocol and the Tools for the Demonstration and Assessment of Additionality analysis, that is an tool proposed by CDM Executive Committee enabling the companies who propose the CDM projects to prove the additionality of its projects. The Protocol firmed in 1997 during COP 3 (3rd Conference of Parts) of United Nations Framework Convention on Climate Change (UNFCCC), in Kyoto, determined emissions ceiling for some developed countries, considering an institucional apparatus to provide support to the process implementation. In order to make flexible the goals fullfilment, the Protocol creates mechanisms (the Mechanism of Clean Development, the Joint Implementation and the Emissions Trade) that also allow the fullfilment of the reduction objectives. The countries can reach its reduction goals, purchasing emission reduction from other countries. Therefore, these tools enable and improve the carbon market. As relevant part of this work, the CDM appears as a great tool that if well used, can bring benefits for development countries, bringing up economic and enviromental advantages once these projects are implemented in its territories, promoting the sustainable development. There are still plenty of challenges ahead for the CDM and the Protocol development, as reduce the uncertainties of regulatory framework, minors transaction costs and institutional improvements that can be reached. Related to the Tools for the Demonstration and Assessment of Additionality, it fullfils with its function to demonstrate adittionnality, not limiting or promoting new CDM projects / O trabalho objetiva apresentar os limites e benefícios da implantação do Mecanismo de Desenvolvimento Limpo (MDL). Os objetivos subsidiários ao principal são a avaliação mais ampla dos limites e potencialidades do Protocolo de Kyoto e a análise mais específica do Teste de Adicionalidade, que é um instrumento proposto pelo Comitê Executivo do MDL com o intuito de que os proponentes de projetos de MDL possam comprovar se seus projetos são adicionais. O Protocolo firmado em 1997 durante a COP 3 (3º Conferência das Partes) da Convenção-Quadro das Nações Unidas sobre Mudanças do Clima (CQNUMC), em Kyoto, determinou um teto de emissões para vários países desenvolvidos e propôs um aparato institucional para dar sustentação à implantação desse processo. Buscando uma maior flexibilidade no cumprimento das metas, o Protocolo cria mecanismos de flexibilização (o MDL, a Implementação Conjunta e o Comércio de Emissões) que procuram assegurar o cumprimento dos objetivos de redução. Os países podem alcançar suas metas de redução por intermédio de compras de reduções de emissão de outros países. A criação dessas ferramentas possibilita, portanto, o surgimento de um mercado de certificados de carbono. Como parte relevante desse trabalho, o MDL aparece como uma grande ferramenta, que se bem utilizada, pode ser muito benéfica aos países em desenvolvimento, pois pode trazer vantagens econômicas e ambientais com a implantação dos projetos em seus territórios, promovendo assim o desenvolvimento sustentável. Há vários obstáculos a serem transpostos para o maior desenvolvimento do MDL e do Protocolo, como maior regulação, menores custos de transação e melhorias institucionais que podem ser obtidas. Quanto ao Teste de Adicionalidade ele cumpre com sua função de demonstrativo de adicionalidade, não sendo nem limitador nem promotor de novos projetos.

Made available in DSpace on 2016-04-26T20:48:58Z (GMT). No. of bitstreams: 1 Carlos Joaquim Paulino Pinto.pdf: 1255416 bytes, checksum: 5d8ae38c2de0a87875f9a379aa303940 (MD5) Previous issue date: 2009-09-30 / The main goal of this thesis is to analyse the competitive strategies assumed by the mills of the sugar-ethanol sector in Center-South of Brazil facing the Institutional Environment change, as an example Cosan´s case study. This is made through the analysis of interaction between Institutional Environment and players, in the period of sector regulation and deregulation, and its effects under competitive environment. The thesis is divided in four fundamental parts: (i) the presentation of theoretical reference, which treats of the mean concepts of Institutional Economics and the Economics of Transaction Costs, and its relation with agroindustry; (ii) the sugar-ethanol industry overview in brazilian economy context; (iii) the analysis of the Institutional Environment from the regulation and deregulation sector process; and (iv) the analysis of how the sugar cane mills have rebuilt comprehending the new competitive strategies assumed, from the sector´s deregulation, focusing Cosan´s case, which is an example of player that it has adapted to the new environment conditions / Este trabalho tem como objetivo principal analisar as estratégias competitivas adotadas pelas usinas do setor sucroalcooleiro do Centro-Sul do país frente às mudanças no Ambiente Institucional, tendo como exemplo o estudo de caso Cosan. Faz-se isto, com a análise da interação entre o Ambiente Institucional e os agentes no período de regulação e desregulação do setor, e seus efeitos sobre o ambiente competitivo. Para isto, dividiu-se a análise em quatro momentos fundamentais: (i) apresentação do referencial teórico, que aborda os principais conceitos da Nova Economia Institucional e da Economia dos Custos de Transação, e sua relação com a agroindústria; (ii) caracterização do setor sucroalcooleiro no contexto da economia brasileira; (iii) análise do Ambiente Institucional a partir dos processos de regulação e desregulação do setor; (iv) avaliação de como as usinas se recompuseram no que abrange as novas estratégias competitivas adotadas a partir da desregulamentação do setor, com foco no caso Cosan, que representa um exemplo de agente que vem se adaptando às novas condições do ambiente

O presente trabalho apresenta a análise dos Contratos de Compra e Venda de Energia Elétrica (CCVEE), principal instrumento que materializa a comercialização de energia elétrica no Ambiente de Contratação Livre (ACL), a partir das lições da Nova Economia Institucional (NEI), notadamente a abordagem da Economia dos Custos de Transação e dos Contratos Incompletos. Desde a abertura da Indústria de Energia Elétrica Brasileira (IEEB) à livre comercialização na década de 1990, as transações e os agentes que atuam neste mercado vêm crescendo significativamente, consolidando suas transações de compra e venda de energia elétrica prioritariamente por meio de CCVEE. Ocorre que tais instrumentos sofrem os reflexos da evolução da regulação da IEEB e também estão sujeitos à ocorrência de eventos não previstos à época de sua formatação. No processo de renegociação, adaptação ou discussão de tais CCVEE, os agentes incorrem em diversos custos de transação. Assim, a partir desta abordagem, este trabalho visa avaliar a qualidade dos CCVEE, considerando seus atributos, contradições e perspectivas de evolução. / This paper presents the analysis of Contracts for Purchase and Sale of Electricity (Contratos de Compra e Venda de Energia Elétrica CCVEE), the main instrument that embodies the sale of electricity in the Free Contracting Ambiance (FCA). Such analysis was based on lessons extracted from the New Institutional Economics (NIS), mainly the approach focused on the Economy of Transaction Costs and Incomplete Contracts. Since the opening of the Brazilian Electric Power Industry (Indústria de Energia Elétrica Brasileira IEEB) to free trade in the 1990s, transactions and agents operating in this market have grown significantly, consolidating their business of purchasing and sale of electricity primarily through CCVEE. However, these instruments suffer the consequences of the evolution of IEEB regulation and are also subject to the occurrence of unanticipated events at the time of their formatting. In the process of renegotiation, adaptation or discussion of such CCVEE, agents deal with various transaction costs. Thus, from this approach, this study aims to evaluate the quality of the CCVEE, considering their attributes, contradictions and perspectives of evolution.

Submitted by Maicon Juliano Schmidt (maicons) on 2015-07-20T14:40:27Z No. of bitstreams: 1 Dirceu Baccin.pdf: 2171261 bytes, checksum: a40f5d6814fa1b064eb85b2e99dd578b (MD5) / Made available in DSpace on 2015-07-20T14:40:27Z (GMT). No. of bitstreams: 1 Dirceu Baccin.pdf: 2171261 bytes, checksum: a40f5d6814fa1b064eb85b2e99dd578b (MD5) Previous issue date: 2015-05-19 / Nenhuma / O presente estudo examina os impactos das normas de defesa do consumidor brasileiras, com base na Análise Econômica do Direito, perante as redes varejistas de eletrodomésticos, fornecedores e consumidores. O estudo visa aproximar o enfoque econômico com as políticas públicas e analisa a necessidade das constantes intervenções do Estado no direito consumidor brasileiro. A abordagem do trabalho teve um enfoque qualitativo de natureza exploratória, que dará suporte para uma pesquisa mais aprofundada do tema, para aproximar ainda mais a Análise Econômica do Direito com o Direito do Consumidor brasileiro. Os principais resultados da pesquisa indicam que as normas de defesa do consumidor brasileiras trouxeram como impactos econômicos o aumento das vendas, conseqüentes da regulamentação do mercado e da segurança jurídica vislumbrada, juntamente com o aumento de burocracia interna e dos custos das empresas, que em parte são repassados aos consumidores e aos fabricantes. / This study examines the impacts of Brazilian consumer protection standards, based on Economic Analysis of Law, before the home appliance retailers, suppliers and consumers. The study aims to bring economic approach to public policies and examines the need for constant government intervention in the Brazilian consumer law. The labor approach had a qualitative focus exploratory in nature, which will provide support for further research theme, to further approach the Economic Analysis of Law with the Law of the Brazilian consumer. The main results of the research indicate that the Brazilian consumer protection standards brought as economic impacts increased sales, consequent regulation of the market and the envisaged legal certainty and increased internal bureaucracy and business costs, which in part are passed on to consumers and manufacturers.

Made available in DSpace on 2016-04-25T16:44:34Z (GMT). No. of bitstreams: 1 Ana Lucia Moura Novais.pdf: 1994366 bytes, checksum: 707c3919d6da09df41fa9a012905ad62 (MD5) Previous issue date: 2013-06-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research work adopts as reference the article by Brouthers awarded as the best of the decade by Journal of International Business Studies (JIBS). One of the aspects to be outlined in such text is the way Brouthers articulate a debate on institutional, cultural and transaction costs on entry mode choice by firms aiming the best performance in market. This thesis aims to investigate the actual research art involving the relationship among institutional, cultural and transaction costs aspects in international business. The discussion proposed here is justified as relevant in both academic and business environments, due to the way different authors have approached transaction costs subjects along the time. As methodological procedures, the articles were obtained in electronic databases, such as, ISI Web of Science and UMI-ProQuest. The key words were transaction cost , entry mode , cultural aspects , institutional . The selected articles were published in the period from 2002 to 2012. Articles structured in meta-analysis procedures were also selected in the referred database. All selected articles are quantitative approach, since it is an essential condition to adopt in the future meta-analytical procedures / Esta pesquisa tem por referência o artigo de Brouthers que recebeu em 2012 o prêmio de melhor da década pelo periódico Journal of International Business Studies (JIBS). Um dos motivos que chama a atenção neste texto premiado de Brouthers é a articulação de influências institucionais, culturais e de custos de transação no processo de escolha do modo de entrada e meios para obter o melhor desempenho das empresas. Estabelece-se como objetivo geral desta dissertação investigar o estado atual da pesquisa acadêmica envolvendo a relação entre aspectos institucionais, culturais e custos de transação no modo de entrada em negócios internacionais. Como justificativa para a relevância da discussão do tema em meios acadêmicos e empresariais, pode-se destacar a ênfase que diferentes autores têm atribuído à teoria de custos de transação no decorrer do tempo. Como procedimento metodológico, obteve-se a seleção de artigos pela consulta às bases eletrônicas do ISI Web of Science e UMI-ProQuest. Escolheram-se as palavras-chave em inglês transaction cost , entry mode , cultural aspects , institutional . Optou-se por artigos publicados no período de 2002 a 2012. A partir daí, selecionaram-se alguns artigos já estruturados na metodologia de meta-análise com temas relacionados à teoria de custos de transação. Procedimento semelhante foi adotado com os demais artigos, com o intuito de averiguar como são analisados aspectos institucionais, culturais e/ou de custos de transação na escolha do modo de entrada em negócios internacionais. Os estudos selecionados constituem abordagens quantitativas sobre os assuntos propostos, condição essencial para se adotar futuramente a metodologia de meta-análise

L’agriculture biologique sort aujourd’hui des frontières des pays du Nord en se développant dans de nombreux pays dits du Sud. Cette dynamique a tout d’abord été celle d’un positionnement sur des filières d’export de produits à haute valeur ajoutée. Parallèlement à l’export, émergent dans un nombre croissant de pays en développement, et notamment au Kenya, des marchés domestiques. La thèse pose la question des dynamiques permettant l’émergence et le développement de ces nouveaux marchés. La recherche est structurée autour de quatre questions. La première porte sur les formes d’organisation des échanges de produits biologiques à Nairobi. À partir du cadre de l’économie néo-institutionnelle, nous expliquons comment, en l’absence de systèmes de certification crédibles, ces produits parviennent à être vendus avec premiums. La seconde question porte sur les conditions d’accès des producteurs à ces marchés. Il est fréquent de mettre en avant leur caractère plus rémunérateur. Or, une partie des producteurs qui pourraient effectivement vendre sur ces marchés privilégient les marchés conventionnels. À partir du concept de coûts de transaction, nous montrons le rôle de coûts de négociation et de suivi. Dans notre troisième chapitre, nous posons la question des effets de l’accès à ces marchés sur la diversification des cultures des producteurs, et par là sur la durabilité économique et environnementale de leurs exploitations. À partir des apports de la micro-économie, nos résultats confirment l’effet positif de l’accès aux marchés biologiques.Enfin, notre quatrième et dernier chapitre consiste en une analyse de l’efficacité de ces marchés et des conditions de leur pérennité. Nous proposons une grille d’analyse associant économie de l’information et analyse de la construction de la qualité. Elle nous permet de comparer les différents dispositifs de certification existant au Kenya. L’analyse montre que le dispositif le moins efficace est celui qui est amené à se développer, posant ainsi la question de la pérennité des marchés biologiques domestiques kenyans. / Over the past two decades the organic agro-food system has been transformed, extending beyond Northern countries and expanding in many so-called developing countries.This dynamic was first a positioning on high added value products’ export markets. Since several years, domestic markets have emerged in a growing number of developing countries, including Kenya. This thesis attempts to shed light on the dynamics explaining these new markets’ emergence and development. The research is based on four questions. The first one concerns the way organic transactions have been organized in Nairobi. Based on neo institutional economics, we explain how, in the absence of credible certification systems, these products are able to be sold with premium. The second question deals with the conditions of producers’ access to these markets. It is common to highlight that organic domestic Kenyan markets are more profitable than conventional ones. However, some producers, who could actually sell in these markets, prefer conventionalones. Thanks to the concept of transaction costs, we show the role of negotiation and monitoring transaction costs. Chapter 3 analyses the effects of selling on organic market on crops’ diversification, as a proxy of economic and environmental sustainability .Based on microeconomics’ contributions our results confirm the positive effect of organic markets. Finally, our fourth and final chapter provides an analysis of the conditions of these markets sustainability. We propose an analysis grid combining economy of information and quality construction approach, based on Hirschman (1970) works.This grid helps us comparing different certification and verification schemes existing in Kenya. Analysis shows that the least effective scheme is the one that is bound to grow,raising the question of the sustainability of Kenyan domestic organic markets.

In the late 1980s, governments in New Zealand and Australia began to deregulate their telecommunications markets. This process included the corporatisation and privatisation of former state owned telecommunications monopolies and the introduction of competition. The Telecom Corporation of New Zealand (TCNZ) was corporatised in 1987 and privatised in 1990. Its Australian counterpart, Telstra, was corporatised in 1989 and partially privatised in 1997. This thesis examines and compares TCNZ and Telstra's changing organisational and workforce restructuring strategies, as they responded to these changes. It further examines how these strategies influenced the firms' employment relations (ER) policies. Strategic human resource management (SHRM) and transaction costs economics (TCE) theories assist in this analyse. TCE links organisational restructuring to the make/buy decisions of firms and the asset-specificity of their employees. It suggests that firms will retain workers that have developed a high degree of firm-specific skills, and outsource more generic and semi-skilled work. Firm strategies are also influenced by national, contextual, factors. From a TCE perspective, these external factors alter relative transaction costs. Hence, different ownership structures, ER legislation and union power help to explain differences in TCNZ and Telstra's organisational restructuring and ER strategies. During the decade from 1990 to 2000, TCNZ and Telstra cut labour costs through large-scale downsizing programs. Job cuts were supported by outsourcing, work intensification and the introduction of new technologies. These initial downsizing programs were carried out through voluntary redundancies, across most sections of the firms. In many instances workers simply self-selected themselves for redundancies. TCNZ and Telstra's downsizing strategies then became more strategic, as they targeted generic and semi-skilled work for outsourcing. These strategies accorded with a TCE analysis. But TCNZ and Telstra engaged in other practices that did not accord with a TCE analysis. For example, both firms outsourced higher skilled technical work. TCNZ and Telstra's continued market domination and the emphasis that modern markets place on short term profits, provided possible reasons for these latter strategies. This thesis suggests, therefore, that while TCE may help to predict broad trends in 'rational organisations', it may be less effective in predicting the behaviour of more politically and ideologically driven organisations aiming for short term profit maximisation. Some TCNZ and Telstra workers were shifted to subsidiaries and strategic alliances, which now assumed responsibility for work that had previously been performed in-house. Many of these external firms re-employed these workers under more 'flexible' employment conditions. TCNZ and Telstra shifted to more unitarist ER strategies with their core workers and reduced union influence in the workplace. Unions at Telstra were relatively more successful in retaining members than their counterparts at TCNZ. By 2002, TCNZ and Telstra had changed from stand-alone public sector organisations, into 'leaner' commercially driven firms, linked to subsidiaries, subcontractors and strategic alliances.

公共設施保留地容積移轉在於藉由市場交易機制，使公共設施保留地地主在等待政府徵收之前，得透過容積出售給開發業者獲致價金補償之機會，並免除政府直接辦理徵收之財政壓力。容積移轉制度基本精神是以市場效率解決土地分區使用之公平問題，然現行制度下，不同地區之公共設施保留地移出容積可得價金懸殊缺乏公平性，且容積交易集中於特定地區，造成當地生活環境品質之惡化。故本研究在制度建立之政策層面，尋求達到「受損補償，受益付費」公平原則，使容積購買者付出合理的價金購買公共設施保留地地主持有容積並透過制度設計控管容積移轉對生活環境品質衝擊之問題。在容積交易市場層面，則透過市場機制設計，塑造有助於市場形成與價格維繫之環境及降低容積買賣雙方之交易成本，以促進市場交易之效率並實現前述對地主之公平為目標。 本研究首先從市場供需之角度，分析容積供需失衡，對公共設施保留地容積移轉市場中容積價格之影響，並檢視影響TDR方案成功之市場運作因素與供需條件。其次，就買賣雙方交易盈餘分配進行探討，運用賽局理論中那許均衡之概念，分析討價還價之均衡解，以闡明信息不對稱下，如何解決地主在容積交易中議價資訊不足之問題，提高容積移轉價格，增進該制度在保障公共設施保留地地主財產權之貢獻。第三，引用中間層理論探討TDR銀行在解決交易成本問題之優勢，並闡明非營利性質因減少中介費用支出，增加交易雙方之交易剩餘，較能使TDR方案成功。第四，藉由前述理論之探討，本研究研擬改善現行公共設施保留地容積移轉的市場機制之相關議題，透過學者專家問卷及權利關係人的問卷調查之設計，汲取市場機制改善之建議。 本研究認為我國容積移轉市場存在容積總量超出環境容受力、市場所能提供之交易資訊不足、容積價格落差過大、中介者所提供的服務仍待加強及交易成本偏高等問題，需透過政府介入加以解決。因此，提出以容積銀行為容積移轉政策執行核心之市場交易機制，由各直轄市、縣市政府成立一個非營利性質的容積銀行，作為容積移轉交易平台，並成立專款專用之容積銀行運作基金，作為政策性購買容積取得所需公共設施保留地之用，賦予容積銀行資訊提供、中介媒合、價格引導、確保交易等功能，降低容積移轉交易成本，創造有利之交易環境，確保公共設施保留地地主，能以合理價格出售變現、政府財政可以負荷及都市居住環境品質得到掌控與維護的政策目標。根據研究結果提出建立公共設施保留容積移轉政策之決策與實踐機制及以容積銀行交易平台為主之交易市場機制等制度建議，作為政府未來改善公共設施容積移轉制度之參考。 / The transferable development rights (TDR) of land reservations for public facilities are a unique transferring method of development rights in Taiwan. This system allows the owners of land reservations for public facilities to sell the land, through market transaction mechanism and before the acquisition by the government, to developers through TDR in order to earn land transferring compensation. This system can also reduce the financial burden on the government on land acquisition. However, TDR has been questioned for deteriorating the urban living environment due to overdevelopment, and the transaction mechanism may reduce the market function and efficiency due to high transaction costs. Therefore, this study aims to design a market mechanism that can control the impact of TDR on the living environment, create an environment that is conducive to market formulation and price maintenance, and reduce the transaction costs of sellers and buyers, in order to facilitate the efficiency of market transaction and realize the fairness on the land owners. This paper first analyzes the imbalance between the TDR supply and demand from the market supply and demand perspective, and examines the effect of TDR of land reservations for public facilities on volume price in the market, as well as the market operational factors and supply/demand conditions that affect the success of TDR plans. Then, it discusses the surplus distribution of buyers and sellers, and applies the concept of Nash Equilibrium in the Game Theory to analyze the equilibrium solution of price bargaining. It aims to expound on how land owners could raise the TDR price under insufficient information due to information asymmetry during the bargaining process, and enhance the contribution of this system on the proprietorship of the land owners on land reservations for public facilities. Third, this paper applies the intermediation theory to discuss the advantages of TDR banks in solving the problem of transaction costs, and explains the reason that non-profit characteristics are more likely to guarantee the success of TDR plans. Fourth, based on the above discussions, this paper aims to improve the market mechanism of the TDR of land reservations for public facilities, and conduct questionnaire survey on experts and interest parties in order to collect opinions on the improvement schemes. Lastly, this paper proposes the market mechanism of using TDR bank as the policy executor of TDR, and establishing a non-profit TDR bank in each city/county by the local government as a transaction platform for TDR transaction. TDR bank operational fund should be established for exclusive use on the policy-oriented purchase of TDR of land reservations for public facilities. Thus, the TDR bank has the functions of providing information, mediating, price guiding, and transaction guaranteeing, in order to reduce the TDR transaction costs, create a favorable transaction environment, ensure the land owners of land reservations for public facilities to sell their lands at reasonable prices, reduce the financial burden of the government, and maintain a fair urban living environment. Suggestions are provided based on the research findings as a reference to the government on improving the TDR system of land reservations for public facilities.

電腦軟體這個伴隨著電腦科技，成為今後人類最具影響力的產品，隨著網際網路的發展已經進入了一個新的世代。在網際網路普及之前，軟體的發展除了要靠軟體開發廠商的創造力，最重要的就是代理商的傳播力、行銷力、及銷售力，把這樣無形性、智慧性的商品，提供給所需要的顧客。網際網路普及後則發生了本質性的轉變，尤其是數位影像及多媒體這類比較偏向一般使用者的套裝軟體。 本文將以數位影像及多媒體的代理商，在台灣的通路發展為主軸，探討這樣通路商所面臨的問題及策略決策模式。其中我們將以該產業最著名代理商為個案研究標的，以該個案為主軸探討此類通路商的如何應用五力分析在市場處於發展階段，用以發展自身的競爭優勢及其策略，在市場面臨成熟時如何應用技術採用生命週期的觀點，面對網際網路普及其對通路的衝擊，並提出可行的對應策略及建議。 / Computer softwear had been the most powerful and imfluenced tool to humannity for the then and now on, which drived by Internet and hardware popularity. Before the Internet age, software’s diffusion would depend on the orginial developer’s creativity and local Distributor’s marketing, sales force to deliver this kind of intelligent and intangible products to the customer. However as the Internet age comes, some of these connection had been changed. Image and Multi-media products could be on of the the most dramatice impact groups. In this thesis we would focus on Image and Multi-media software Distributor’s. With the most famous Distributor’s case study, we could further understand how they to build core competition and long term strategy to compet the competition and fulfill the consumer and orginal developer’s needs. Especially after the Internet age, what’s the key strategy make it survive and stronger. In this case we would learn how to use Five Fore Analysis to build core competetion in the market growing age, and how to fit in Technology Adoption LifeCycle theory in the realy world and wha’s the solution for the coming age.