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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Effectiveness of Programmed Vocabulary Instruction in an Undergraduate Collegiate Business Communications CourseBurnett, Mary Joyce 08 1900 (has links)
This study evaluates the effectiveness of programed vocabulary instruction in an undergraduate collegiate business communications course. In making its evaluation, the study tests the hypothesis that a class using such instruction would improve over a class without formal vocabulary study. The three areas of proficiency measured are written communication, vocabulary, and reading comprehension.
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Direct Marketing Communication at SEAL Communication Company / Direct Marketing Communication at SEAL Communication CompanyWachtler, Kamilla Dóra January 2010 (has links)
The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing are challenging traditional marketing methods. This thesis attempts to illustrate how direct marketing techniques can be implemented in an IT company. It starts with an overview of the concepts of direct marketing and its techniques and then provides a brief synopsis of its past as well as possible future trends. The differences between B2B and B2C marketing communications are discussed as is the role of direct marketing in the information technology (IT industry). The last section presents a case study -- concluded with the cooperation of SEAL Communication and Oracle -- which demonstrates how an IT company can effectively use direct marketing in order to achieve its goals and build long-lasting and fruitful customer relationships. For the successful execution of the direct marketing campaign, both Internet based tools and traditional methods were applied, in order to show that both of these technologies can be used together when targeting different groups with different needs.
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Production Trends in the Utilization of Commercial Multi-Image Presentations Produced in Dallas During the High Growth Years 1979-1981McCracken, Bruce (Bruce Edward) 05 1900 (has links)
This study was designed to determine the general volume of multi-image production in Dallas County, Texas from 1979 through 1981 as categorized by: the presentation, number of projectors utilized, and by relevant aspects of presentation with analysis of 85 respondents. The questionnaire yielded 633 variables in the computer analysis. The study revealed significant growth in multi-image production with the 1981 total being more than twice the 1979 total. 1988 consensus indicates that the multi-image use is dictated by the business climate. Having been adopted initially, it is retained by those who find it effective and a suitable medium for larger screens.
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COMUNICAÇÃO EMPRESARIAL, INTERATIVIDADE E REDES SOCIAIS: ESTUDO DE CASO DA EMBRAPA SOLOS / Business communication, interactivity and social networks: Case study of Embrapa Solos.Santos, Elisângela Roque dos 05 April 2011 (has links)
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ELISANGELA ROQUE.pdf: 2411557 bytes, checksum: 9cc0f4d41f43a7b7a233140166cbb4fc (MD5)
Previous issue date: 2011-04-05 / This research aims to examine how interactivity and transparency have become the new paradigm of business communications and how companies are dealing with this new reality, manifested in the emergence and proliferation of social networks. Not just corporate communication, but marketing and customer service were deeply affected by Web 2.0 and
this work tries to reflect this new era by choosing a qualitative study, where they were administered structured questionnaires and semi-structured, in addition to participant
observation. This is a case study at Embrapa Solos, the first research center of the Brazilian Agricultural Research Corporation to implement corporate blogs when little was said about the subject. Over the past five years since the first posts were published, much has changed in the delicate balance of power information x / x enterprise consumer. This study concludes that despite the advances that blogs have provided not only to Embrapa Solos, but other companies that have adopted this and other social networks, there is still a long way to go, the flattening of structures and real democratization of information. / Esta pesquisa tem o objetivo de analisar como a interatividade e a transparência passaram a ser os novos paradigmas da comunicação empresarial e a forma como as empresas estão lidando com esta nova realidade, manifestada com o surgimento e proliferação das redes sociais. Não apenas a comunicação corporativa, mas o marketing e o atendimento ao cliente foram profundamente afetados pela Web 2.0 e este trabalho procura fazer uma reflexão deste novo momento, ao optar por um estudo qualitativo, onde foram aplicados questionários estruturados e semi-estruturados, além da observação participante. Trata-se de um estudo de caso na Embrapa Solos, o primeiro centro de pesquisa da Empresa Brasileira de Pesquisa Agropecuária a implantar blogs corporativos quando pouco se falava no assunto. Nos últimos cinco anos, desde que os primeiros posts foram publicados, muita coisa mudou na delicada
balança de poder x informação/ empresa x consumidor. Este estudo conclui que apesar dos avanços que os blogs proporcionaram não só à Embrapa Solos, mas em outras empresas que adotaram esta e outras redes sociais, ainda há um longo caminho a ser percorrido, de horizontalização de estruturas e real democratização da informação.
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Совершенствование модульной системы электронного документооборота предприятия сервисного обслуживания транспорта : магистерская диссертация / Improving the modular system of electronic document management of a transport service enterpriseКовязина, О. Н., Kovyazina, O. N. January 2023 (has links)
В диссертации рассматривается стратегическое преимущество электронного документооборота. На основании проведенного анализа предложено усовершенствование модуля СЭД (системы электронного документооборота) за счет автоматизации процессов. Применить методы по внедрению нового функционала возможно на предприятиях производственного сервисного профиля. / The paper discusses the strategic advantage of electronic document management. Based on the analysis carried out, the improvement of the EDMS module (electronic document management system) by automating processes is proposed. It is possible to apply methods for the introduction of new functionality at enterprises with a production service profile.
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Computer Mediated Communication: Perceptions of Academic Advisors Regarding Text Messaging in Higher EducationLooney, Kathryn 02 March 2022 (has links)
No description available.
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Förutsättningar för intern marknadsföring inom grundskolan 2010 : <em>1 + 1 = </em>3 <em></em><em>Nya insikter om förhållandet mellan tal, lärare och ledning</em>Hultman, Caroline, Abrahamsen, Maria January 2010 (has links)
<p>I och med friskolereformen i början på 1990-talet har förutsättningarna för skolor förändrats och konkurrensen hårdnat. Marknadsföring av skolor har blivit allt vanligare och vilket anseende skolan har är avgörande. Tidigare forskning har visat att nöjda anställda leder till att kunder blir tillfredställda och lojala, de som tar hand om sina anställda och agerar på deras idéer visar ett bättre resultat. Därför kan intern marknadsföring ses som ett verktyg för att hantera denna konkurrens.</p><p>Syftet med denna uppsats är att utifrån ledningens perspektiv få förståelse för och beskriva vilka faktorer inom skolbranschen som påverkar den interna kommunikationen och vilka förutsättningar dessa faktorer ger för intern marknadsföring. Studien har intagit ett Grounded Theory-inspirerat tillvägagångsätt och tillämpar intervjuer för att svara på syftet. Fem informanter i ledande befattningar på lika många grundskolor i Stockholm har medverkat.</p><p>Undersökningen har kommit fram till att faktorer som organsationens storlek och ålder har betydelse för hur den interna marknadsföringen fungerar, men också uppdragsgivarens och ledarens förhållningssätt gentemot sin personal är av vikt. Det finns goda ansatser för intern marknadsföring inom skolan, men ett medvetet arbete måste ske på alla organisatoriska nivåer och ett genuint kundfokus måste finnas genomgående, först då kan den interna marknadsföringen fungera som ett verktyg att hantera den förändrade konkurrensen.</p> / <p>With the reformation of the Swedish schoolsystem in the early 1990s, which allowed for private actors to operate schools, the conditions for schools have changed and competition has increased. Marketing of schools has become increasingly common and the reputation of schools has become crucial. Previous research has shown that employee satisfaction leads to satisfied and loyal customers, companys who take care of their employees and act on their ideas show better results. Therefore, internal marketing is seen as a tool to manage the changed conditions for competition. The purpose of this paper is to obtain understanding and describing from management's perspective the factors within the school sector that affect the internal communication and what conditions these factors provide for internal marketing. The study has adopted a Grounded Theory-inspired approach and applies interviews to answer the purpose. Five informants in senior positions in elementary schools in Stockholm participated. The investigation has concluded that factors as organizational size and age have a bearing on how the internal marketing work out, but also governement´s and principal´s attitudes towards staff is important. There are good possibilities for the internal marketing in elementary schools, but a deliberate work has to be done at all organizational levels and a keen customer focus must be held, only then can the internal marketing work as a tool to deal with the changing competition.</p>
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Förutsättningar för intern marknadsföring inom grundskolan 2010 : 1 + 1 = 3 Nya insikter om förhållandet mellan tal, lärare och ledningHultman, Caroline, Abrahamsen, Maria January 2010 (has links)
I och med friskolereformen i början på 1990-talet har förutsättningarna för skolor förändrats och konkurrensen hårdnat. Marknadsföring av skolor har blivit allt vanligare och vilket anseende skolan har är avgörande. Tidigare forskning har visat att nöjda anställda leder till att kunder blir tillfredställda och lojala, de som tar hand om sina anställda och agerar på deras idéer visar ett bättre resultat. Därför kan intern marknadsföring ses som ett verktyg för att hantera denna konkurrens. Syftet med denna uppsats är att utifrån ledningens perspektiv få förståelse för och beskriva vilka faktorer inom skolbranschen som påverkar den interna kommunikationen och vilka förutsättningar dessa faktorer ger för intern marknadsföring. Studien har intagit ett Grounded Theory-inspirerat tillvägagångsätt och tillämpar intervjuer för att svara på syftet. Fem informanter i ledande befattningar på lika många grundskolor i Stockholm har medverkat. Undersökningen har kommit fram till att faktorer som organsationens storlek och ålder har betydelse för hur den interna marknadsföringen fungerar, men också uppdragsgivarens och ledarens förhållningssätt gentemot sin personal är av vikt. Det finns goda ansatser för intern marknadsföring inom skolan, men ett medvetet arbete måste ske på alla organisatoriska nivåer och ett genuint kundfokus måste finnas genomgående, först då kan den interna marknadsföringen fungera som ett verktyg att hantera den förändrade konkurrensen. / With the reformation of the Swedish schoolsystem in the early 1990s, which allowed for private actors to operate schools, the conditions for schools have changed and competition has increased. Marketing of schools has become increasingly common and the reputation of schools has become crucial. Previous research has shown that employee satisfaction leads to satisfied and loyal customers, companys who take care of their employees and act on their ideas show better results. Therefore, internal marketing is seen as a tool to manage the changed conditions for competition. The purpose of this paper is to obtain understanding and describing from management's perspective the factors within the school sector that affect the internal communication and what conditions these factors provide for internal marketing. The study has adopted a Grounded Theory-inspired approach and applies interviews to answer the purpose. Five informants in senior positions in elementary schools in Stockholm participated. The investigation has concluded that factors as organizational size and age have a bearing on how the internal marketing work out, but also governement´s and principal´s attitudes towards staff is important. There are good possibilities for the internal marketing in elementary schools, but a deliberate work has to be done at all organizational levels and a keen customer focus must be held, only then can the internal marketing work as a tool to deal with the changing competition.
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