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11	Alvedon vs det generiska läkemedlet Pamol : En studie om konsumentens kännedom, trovärdighet och dess påverkan av prisskillnader inför ett köpbeslut. Faily, Darja, Albanna, Nader January 2021 (has links) Sammanfattning Titel: Alvedon vs det generiska läkemedlet Pamol - En studie om konsumentens kännedom, trovärdighet och dess påverkan av prisskillnader inför ett köpbeslut. Datum: 2021-05-25 Nivå: Kandidatuppsats Författare: Darja Faily & Nader Albanna Handledare: Christine Tidåsen Examinator: Klaus Solberg Søilen Syfte: Syftet med denna studie är att undersöka konsumenters preferens och uppfattning av de generiska paracetamol-läkemedlen Alvedon och Pamol. Detta mäts genom att undersöka variablerna kännedom, trovärdighet och pris. Forskningsfråga: “Finns det en skillnad på trovärdighet och kännedom mellan det generiska paracetamol-läkemedlen Pamol och Alvedon?” samt “Kan de generiska paracetamol-läkemedlen påverka konsumentens köpbeslut av dess stora prisskillnader?”. Teoretiskt referensram: Tidigare forskning och teorier gällande kännedom, trovärdighet och prisets påverkan på konsumentens köpbeslut. Metod: Primär- och sekundärdata har samlats in genom trianguleringsmetoden, det vill säga både av en kvalitativ och kvantitativ metod. De kvantitativa metoden genomfördes med en webbenkät, med urvalsstorleken 236 individer. I den kvalitativa metoden, genomfördes fokusgruppsdiskussion med två grupper, bestående av fyra deltagare i respektive grupp. Slutsats: Baserat på primär- och sekundärdata och hypotesprövningar kan vi dra slutsatsen att kännedomen och trovärdigheten förekom högst hos varumärket Alvedon, i jämförelse med Pamol. Dessutom att varumärkenas stora prisskillnad var en avgörande roll för konsumentens köpbeslut när pris förekom som en faktor. Nyckelord: Kännedom, Trovärdighet, Köpbeslut, Pris, Alvedon, Pamol, Generiska läkemedel / Abstract Title: Alvedon vs det generiska läkemedlet Pamol - En studie om konsumentens kännedom, trovärdighet och dess påverkan av prisskillnader inför ett köpbeslut Date: 2021-05-25 Level: Bachelor Thesis in Science in Business Administration and Economics and International Marketing Author: Darja Faily & Nader Albanna Supervisor: Christine Tidåsen Examiner: Klaus Solberg Søilen Purpose: The purpose of this study is to investigate consumers preferences and perceptions of the generic-paracetamol drugs Alvedon and Pamol. By examining the variables knowledge, credibility and price. To review whether consumers prefer the branded drug Alvedon or the generic drug Pamol. Research question: “Is there a difference in credibility and knowledge between the generic paracetamol- drugs Pamol and Alvedon?” and, “Can generic paracetamol drugs influence the consumer’s purchasing decision due to its large price differences?” Method: Primary and secondary data were collected by the triangulation method, by both a qualitative and quantitative method. The quantitative method was conducted with a web survey, with a sample size of 236 individuals. In the qualitative method, focus discussions were conducted with two groups, where they consisted of four participants in each group. Findings: Previous research and theories regarding knowledge, credibility and how price affects the outcome of consumers purchasing decisions. Conclusion: Based on primary and secondary data and hypothesis tests, we can conclude that the knowledge and credibility were highest at the Alvedon brand, in comparison with Pamol. In addition to the fact that the brands' large price difference was a decisive role in the consumer's purchasing decision when price appeared as a factor. Keywords: Knowledge, Credibility, Purchase Decision, Price, Alvedon, Pamol, Generic Drugs Knowledge Credibility Purchase Decision Price Alvedon Pamol Generic Drugs kännedom trovärdighet Pris Konsumtion Köpbeslut Generiska läkemedel Marknadsföring Alvedon Pamol Business Administration Företagsekonomi
12	Handelskvarteret Valvet : En fallstudie om konkurrensstrategier vid etablering av nytt handelskvarter / The Valvet shopping district : A case study on competition strategies when establishing a new trading district Gottmarsson, Jessica January 2021 (has links) Karlstad står inför sin största stadsomvandling i modern tid. Fler bostäder, utökad och förbättrad stadskärna, förnyad infrastruktur för både tåg-, buss-, bil-, gång- och cykelresenärer är delar av kommunens vision inför 2030. Handelsindex tyder på fortsatt goda förutsättningar till konsumtion. En efterlängtad satsning på ett nytt handelskvarter mitt i centrala Karlstad får äntligen startbesked och en ny modern handelsplats med inslag av kulturhistoriskt intressanta lokaler tar vid. En saluhall tillkommer, något man trodde var efterlängtat och därmed skulle locka besökare. Men utfallet visade sig bli annorlunda. Med höga förväntningar invigdes år 2016 den sista etappen av handelskvarteret Valvet. Kort efter öppning har förhoppningarna om Valvets nysatsning för centrumutvecklingen i staden raserats, den respons man förväntade och det kundflödet man räknade med uppstod aldrig. År 2017 tar man beslutet att avveckla handelsverksamheten för att istället satsa på restaurangverksamhet och nöjen i lokalerna. Syftet med arbetet är att studera källorna till varför etableringen av Handelskvarteret Valvet inte lyckades leva kvar. Michael Porters konkurrensstrategi, femkraftsmodellen, samt Porters generiska basstrategier utgör det teoretiska ramverket och för att berika den kvalitativa studien har intervjuer gjorts med personer i direkt anknytning till projektet om Valvet. Annan datainsamling har skett via dokument från Karlstad kommun och också publicerade artiklar i värmländska tidskrifter. Resultatet visar att på att det finns flera orsaker till att etableringen inte lyckades i den utsträckning man först önskade. Klimatet har förändrats i centrum i takt med ökad e-handel och externhandel, konkurrensen har således ökat. Samtidigt har ett bristfälligt kundunderlag skapat en övertro på en av huvudaktörerna, kundflödet blev bristfälligt och påverkade hela handelskvarteret negativt. Värdeskapande faktorer har varit svaga, däribland utformning, synergieffekter och hyresgästmixen. Antydan till en förskjutning i centrum, från konsumtion till upplevelser, har möjligen också haft en inverkan vid etableringen. / Karlstad faces its greatest urban transformation in modern times. More housing, expanded and improved city centers, renewed infrastructure for train, buses, cars, pedestrians and cyclists are all part of the municipality's vision by 2030. The trade index indicates continued favorable conditions for consumption. An anticipated investment in a new commercial district in the center of Karlstad is finally launched, and a new modern shopping center with elements of historical- and cultural interesting areas is taking place. A market hall is added, something that was thought to be wished-for and would attract visitors. But the outcome turned out to be different. With high expectations in 2016, the final stage of the shopping center Valvet was opened. Soon after opening, the hopes for Valvet's new initiative for city center development were gone. The response expected and the anticipated customer flow never occurred. In 2017, the decision is taken to discontinue the shopping center, to instead change the concept into restaurants and a giant event park. The purpose of this work is to study the sources of why the establishment of Valvet shopping center failed. Michael Porter's competitive strategy, the five forces analysis model, constitutes the theoretical framework. In order to enrich the qualitative study, interviews have been made with people directly related to the project Valvet. Other data collection has been carried out via documents from the municipality but also published articles in Värmländska newspapers. The result shows that there are several reasons why the establishment failed to the extent that was first desired. The climate has changed in the city center in line with increased e-commerce and external trade, competition has thus increased. At the same time, a deficient customer base has created a superstition about one of the main players, the customer flow became deficient and had a negative effect on the entire trading district. Value-creating factors have been weak, including design, synergy effects and the tenant mix. The hint of a shift in the center, from consumption to experiences, may also have had an impact on the establishment. Retail competition strategies shopping mall new establishment five force theory generic strategies SWOT analysis Detaljhandel konkurrensstrategier köpcentrum nyetablering femkraftsmodellen generiska basstrategier SWOT analys Engineering and Technology Teknik och teknologier
13	Naturligt farligt : Hur visualiseringar av klimatförändringar är laddade med tecken och känslor Jägerskog, Mattias January 2010 (has links) <p>The purpose of this thesis was to examine the relationship between feelings and visualizations of climate change. A case study was done on visualizations of climate change from a web page concerning climate change published by the Swedish newspaper <em>Expressen </em>and from the American photographer Gary Braasch’s web page “World view of global warming”. The thesis is based on the article ”Emotional anchoring and objectification in the media reporting on climate change” by Birgitta Höijer. I have been aiming to understand the feelings of fear, hope, guilt, compassion and nostalgia through semiotic theories of icon, index and symbol.</p><p>Previous research has proven the difficulties in bringing the issue of climate change up on the public agenda – which is connected to the difficulties of visualizing climate change. The nature of climate change being slow and hard to spot on an individual level has been highlighted as a cause of both of these difficulties. Pictures and photos have in this thesis been seen as the “interface” between science and the public – and hence <em>decoders</em> of the science of climate change. Höijer’s article about feelings has been used to understand this process of decoding.</p><p>The results show that the analyzed material could be linked to and described by the semiotic theories of icon, index and symbol. The emotional anchoring found in the material and the semiotic application have been shown to work complementarily with each other, leading to a broader understanding of the material’s relationship to social cognitions. The results further demonstrated that context is essential in some of the analyzed visualizations of climate change. Generic pictures found in the material could have been regarded as icon, index or symbol of other messages – but is through its contexts anchored with feelings, and becomes visualizations of climate change. The analysis also suggests that if icons of nature could be connected with feelings – so could nature itself. The consequences are speculated to lead to objectification of nature and ecophobia. By objectifying nature and using generic pictures, the material’s relationship to the concepts of “truth” and “myth” is questioned.</p><p>In conclusion, understanding of the analyzed material is advantageously achieved through complementary use of Höijers emotional categories and the semiotic theories of icon, index and symbol.</p> climate change nature environment climate internet media Expressen Gary Braasch visualization images photographs emotions feelings fear hope guilt compassion nostalgia truth myth semiotics archetypes icons index symbol Höijer iconographic sign interpretant object decoding generic anchoring objectification ecophobia context klimatförändringar natur miljö klimat internet media Expressen Gary Braasch visualisering bilder foton känslor rädsla hopp skuld medlidande nostalgi sanning myt bildsemiotik semiotik urbilder ikon index symbol Höijer ikonologisk ikonografisk preikonografisk tecken interpretant objekt avkodning generiska förankring objektifiering ekofobi kontext Media and communication studies Medie- och kommunikationsvetenskap
14	Naturligt farligt : Hur visualiseringar av klimatförändringar är laddade med tecken och känslor Jägerskog, Mattias January 2010 (has links) The purpose of this thesis was to examine the relationship between feelings and visualizations of climate change. A case study was done on visualizations of climate change from a web page concerning climate change published by the Swedish newspaper Expressen and from the American photographer Gary Braasch’s web page “World view of global warming”. The thesis is based on the article ”Emotional anchoring and objectification in the media reporting on climate change” by Birgitta Höijer. I have been aiming to understand the feelings of fear, hope, guilt, compassion and nostalgia through semiotic theories of icon, index and symbol. Previous research has proven the difficulties in bringing the issue of climate change up on the public agenda – which is connected to the difficulties of visualizing climate change. The nature of climate change being slow and hard to spot on an individual level has been highlighted as a cause of both of these difficulties. Pictures and photos have in this thesis been seen as the “interface” between science and the public – and hence decoders of the science of climate change. Höijer’s article about feelings has been used to understand this process of decoding. The results show that the analyzed material could be linked to and described by the semiotic theories of icon, index and symbol. The emotional anchoring found in the material and the semiotic application have been shown to work complementarily with each other, leading to a broader understanding of the material’s relationship to social cognitions. The results further demonstrated that context is essential in some of the analyzed visualizations of climate change. Generic pictures found in the material could have been regarded as icon, index or symbol of other messages – but is through its contexts anchored with feelings, and becomes visualizations of climate change. The analysis also suggests that if icons of nature could be connected with feelings – so could nature itself. The consequences are speculated to lead to objectification of nature and ecophobia. By objectifying nature and using generic pictures, the material’s relationship to the concepts of “truth” and “myth” is questioned. In conclusion, understanding of the analyzed material is advantageously achieved through complementary use of Höijers emotional categories and the semiotic theories of icon, index and symbol. climate change nature environment climate internet media Expressen Gary Braasch visualization images photographs emotions feelings fear hope guilt compassion nostalgia truth myth semiotics archetypes icons index symbol Höijer iconographic sign interpretant object decoding generic anchoring objectification ecophobia context klimatförändringar natur miljö klimat internet media Expressen Gary Braasch visualisering bilder foton känslor rädsla hopp skuld medlidande nostalgi sanning myt bildsemiotik semiotik urbilder ikon index symbol Höijer ikonologisk ikonografisk preikonografisk tecken interpretant objekt avkodning generiska förankring objektifiering ekofobi kontext Media and communication studies Medie- och kommunikationsvetenskap

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