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<p>In studying the art of Counterinsurgency Warfare we are usually inclined to the reading of several books regarding this matter. Because of this some writers have the power to influence the minds of the reader. This can be of great benefit since it enables information sharing and for the reader a chance to learn from the triumphs, but also mistakes of others. However each writer is the creation of the time and context under which he existed. Because of the wheel of time certain things change, and because of the context a myriad of factors came into play affecting the outcome and product of the doings and thoughts of that specific occurrence. Because of this, books need to be read and viewed from a certain perspective to be used to the full. Out of the large number of factors I have chosen one in particular which is to be revealed in the pages you are about to read; The strategic culture. This work deals with the task of examining the COIN-based books of John A Nagl, Frank Kitson and David Galula in order to see the influence of the strategic culture from the countries from which they were spawned. The result will be an evaluation of the similarities of the writers to that of the strategic culture of their country of origin and a set of guidelines to regard in the advent of reading the three writers.</p>

Hårdare kundkrav, utveckling av informations- och kommunikationsteknologi, samt ökad miljömedvetenhet driver tillverkande företag att tjänsteorientera verksamheten och strategier. Istället för att enbart leverera fysiska produkter strävar företag att utveckla bredare och konkurrenskraftiga erbjudanden. En strategi för att hantera hårdare omvärldskrav är utveckling av funktionsförsäljning som också är förknippat med begrepp som dematerialisering och service innovation.Funktionsförsäljning bygger på idén att företaget, genom att sälja funktioner, bestående av produkter, tjänster, information och kompetens, kanöka kundvärdet, öka företagets konkurrenskraft och skapa förutsättningar för miljöanpassade cirkulära produktionssystem. Det är en strategi som syftar till att förbättra såväl företagets externa som interna effektivitet. Forskare och praktiker har uppmärksammat den logiska grunden för funktionsförsäljning som affärs- och miljöstrategi. Få har emellertidstuderat vilka hinder som är förknippade med utveckling av denna strategi i produktorienterade företag i praktiken. Denna avhandling behandlar både logiken och de strukturella hinder som är förknippade med utveckling och implementering av funktionsförsäljning i produktorienterade företag.Dessutom uppmärksammas vilka stödjande strukturer som är nödvändiga för att strategin skall kunna realiseras. Avhandlingen vänder sig såväl tillakademiker som praktiker intresserade av affärsutveckling och affärs- och miljöstrategisk förändring och syftar i grunden till att skapa ökadförståelse för förnyelse och utveckling i företag och organisationer. / <p>Diss. Stockholm : Handelshögskolan, 2004</p>

Författarna till denna uppsats har under de senaste åren kunnat följa en explosionsartad snabb utveckling av böcker och artiklar publicerade kring konceptet Talent Management. Dessa böcker och artiklar har gemensamt att de betonar vikten av att företag adopterar konceptet och de ödesdigra följderna om de låter bli. Talent Management är enligt många ett utav det största och senaste begreppen inom personaladministration. Under personaladministrationens historia har emellertid en mängd olika begrepp kommit och gått ur tiden såsom Personnel Management, Human Resource Management och Strategisk Human Resource Management och många forskare har hävdat att dessa begrepp inte skiljer sig nämnvärt åt, utan snarare kan karaktäriseras som ett kontinuerligt strävande efter legitimitet och status av personalansvariga. Det huvudsakliga temat i detta strävande har varit att ett företags personal utgör en viktig och betydande del av organisationen och därigenom kan utgöra skillnaden mellan framgångsrika och icke framgångsrika företag. Syftet med den här uppsatsen var att ta reda på de bakomliggande faktorerna och motiven till varför företag implementerar Talent Management, samt att undersöka i vilken utsträckning konceptet kan sägas karaktäriseras av ny och värdefull kunskap. Genom att jämföra teorier om HRM och personalutveckling med normativ litteratur och intervjuer kring Talent Management har författarna kommit fram till att Talent Management inte kan sägas karaktäriseras av ny och värdefull kunskap, utan snarare som ett försök att paketera om gamla idéer och tekniker under en ny etikett. Förfat-tarna till den här uppsatsen tror att konceptet kan sägas känneteckna ännu ett försök av personalansvariga att stärka sin legitimitet och status i sina respektive organisationer. / The authors of this thesis have found that, during the last years, the world has witnessed a dramatic explosion of articles and books about the concept Talent Management. These books and articles, all emphasise the urgency for companies to adopt the concept and the devastating consequences if they don’t. The concept is by many re-searchers seen to be the top issue and, the latest trend within Human Resource Management. Nevertheless, throughout the history of the personnel profession the world has witnessed several different concepts such as Personnel Management, Human Resource Management, and Strategic Human Resource Management and several researches have claimed that these concepts describes the same thing. Some researchers have argued that the different concept instead represent a continuous rhetoric struggle by HR professionals to enhance their legitimacy and status by becoming more business oriented and demonstrate that employees indeed can make a difference in distinguish-ing successful organizations from others. The purpose of this thesis was to investigate the underlying reasoning and logic to why companies adopt talent management and explore what the concept represents in terms of new knowledge. By comparing traditional theories of HRM and HR planning with normative literature and interviews on Talent Management the authors have found that the concept does not represent any new and distinctive knowledge, but rather can be considered as an effort to repackage old ideas and techniques with a new label. The authors of this thesis believe that Talent Management is another illustration of the struggle by HR professionals to enhance their legitimacy and status in their organization.

In studying the art of Counterinsurgency Warfare we are usually inclined to the reading of several books regarding this matter. Because of this some writers have the power to influence the minds of the reader. This can be of great benefit since it enables information sharing and for the reader a chance to learn from the triumphs, but also mistakes of others. However each writer is the creation of the time and context under which he existed. Because of the wheel of time certain things change, and because of the context a myriad of factors came into play affecting the outcome and product of the doings and thoughts of that specific occurrence. Because of this, books need to be read and viewed from a certain perspective to be used to the full. Out of the large number of factors I have chosen one in particular which is to be revealed in the pages you are about to read; The strategic culture. This work deals with the task of examining the COIN-based books of John A Nagl, Frank Kitson and David Galula in order to see the influence of the strategic culture from the countries from which they were spawned. The result will be an evaluation of the similarities of the writers to that of the strategic culture of their country of origin and a set of guidelines to regard in the advent of reading the three writers.

The purpose of this study is to compare social media's role in the proactive crisis communication planning in two administrations, two companies and two non-profit organizations. A qualitative comparative study method has been used and people familiar with social media and crisis communications work from each business has been interviewed. The interviews have been transcribed and analyzed to discover the opinions and reasoning about how businesses work with proactive crisis communication and the role they give social media. The interviews were analyzed based on selected theories and previous research in strategic crisis communications, where issues management and crisis communication plans have a significant role. Also research on the pros and cons of social media and crisis communications channels have been used. The results showed that all areas of crisis communication plans are designed in a reactive way for how to act when a crisis has already occurred. However all operations conducts external environment monitoring intelligence and say that they are trying to be proactive in crisis situations by building relationships and addressing the highlighted problems. All activities except LKAB stated that they work a lot with social media to build relationships and address problems. Businesses also see social medias speed and ability to reach many people as a great advantage. However, they also point out that the speed can be a risk when rumors and misinformation can spread quickly. It appears that businesses are seeing more benefits of social media than disadvantages. They also indicate that there is an advantage to using traditional media as a crisis communications channel when they have an immense impact that social media can´t match. All but LKAB are positive about the use of social media and intend to use them in combination with other channels in crisis situations, which means that social media is given a major role in relation to other channels. Their work with external environment monitoring and addressing the issues they highlighted suggests that they try to be proactive. However, it is worth pointing out that all defined crises as external events and their reactive crisis communications plans nonetheless suggests that they did not put a clear emphasis on actively work to proactively prevent crises to arise.

The purpose of this paper is to examine how LKAB are portrayed in the newspaper Dagens Nyheter (DN). The methods that were used were: Critical Discourse Analysis (CDA) combined with Critical Linguistic Analysis. These were used since they help to reveal the structures and unconscious meaning and power of word. It gives the tools to see how authority, power and meaning of words are constructed during social practice of the way they are used. To complement the method the theories that’s used are discourse analysis since CDA is both a method and a theory. A theory concerning journalism has also been included for the paper.As a result of the analysis, it shows that LKAB is portrayed as a large company with huge amount of economic resources. In articles with a positive attitude against the company they are regarded as a strong and active company in the Swedish economy during the financial crisis that generates a lot of money for the Swedish state. Articles that portrait LKAB in a negative way, regards them as a company that with the power of the state are allowed to look past the individuals that lives near the mines or the environment as long as it generates money for them and the state. The people living near the mines will have to accept the thing that’s happening to them. This paper also shows that the articles that were analyzed, all of them confirm and legitimize the power to certain sources used for facts which confirms that journalists needs certain sources to appear as secure but that also let the sources with power keep their power.

The purpose of this study is to see how five different local radio stations, P4, within the public service organization Sveriges Radio communicate with their listeners through Facebook and how they differ from each other. We have also studied how the radio stations follow Sveriges Radios’ policies for socialmedia usage and how the communication through Facebook can benefit thetraditional radio. Our study contains a combination of quantitative content analysis with qualitative interviews. We studied the five stations’ Facebook pages from for the quantitative content analysis and interviewed those who were responsible for the social media pages, such as web editors and channel managers. Our conclusions are that the P4-stations communicate through Facebook to create a dialogue with the listeners and to reach two-way communication; the stations published mostly written updates that encouraged interactivity. The P4-stations work coherently with their Facebook pages although some differences have been detected. The stations strategies match overall the guidelines for social media usage in the handbook published by Sveriges Radio. Facebook can be used to reach new target groups for the traditionalradio channel, as well as immerse the relationship between the existing loyal listeners and the radio station.

Syftet med den aktuella studien är att se om kommunikatörer i offentlig sektor arbetar strategiskt med kommunikation och på så sätt bidrar till den egna organisationens måluppfyllelse och effektivitet.  Frågeställningarna är: Arbetar kommunikationsfunktioner och kommunikatörer inom kommuner, landsting och myndigheter strategiskt med kommunikation? Är strategiska arbetsuppgifter prioriterade och är kommunikationsfunktionerna bra på att utföra dessa uppgifter? Har kommunikationsfunktionerna och kommunikationsansvariga de förutsättningar som krävs för att de ska kunna arbeta strategiskt med kommunikation? Den teoretiska ramen utgörs av en sammanfattning av litteratur och tidigare forskning om stra­teg­isk kommunikation, organisationers mål och kommunikation samt av kommunikations­funk­tioner och professionen. För studien valdes en kvantitativ metod, en surveyundersökning. Två versioner av en enkät togs fram och skickades via e-post till organisations­chefer respektive kommunikationsansvariga vid samtliga av Sveriges kommuner, landsting och myndigheter. Totalt skickades 1 082 enkäter, bortfallet var 2 procent och svarsfrekvensen 65 procent. Resultaten visar att organisationschefer och kommunikationsansvariga anser att kommunikation bidrar till målen. Kommunikationsansvariga anser också att de och deras funktioner arbetar strategiskt med kommunikation och att deras ledningar förväntar sig det av dem. Sett till detta skulle svaren på de inledande frågeställningarna vara att kommunikationsfunktioner och kommunikatörer i offentlig sektor arbetar strategiskt med kommunikation, och att de har bra förutsättningar att göra det. Riktigt så enkelt är det dock inte. Övriga resultat i studien ger en annan och mer diversifierad bild. Dessa resultat visar till exempel att: Kommunikatör är fortfarande ingen profession. Yrket saknar en samlad kunskapsbas, högre akademisk utbildning och avgränsningar mot andra yrken. Så gott som alla offentliga organisationer har insett värdet av att ha kommunikatörer. Samtidigt är kommunikationsfunktionerna ofta stabsfunktioner med lite resurser. Kommunikatörer är inte delaktiga i beslutsfattande i någon större utsträckning. De flesta kommunikationsfunktioner har de strategiska arbetsuppgifterna. De är dock inte så prioriterade och kommunikationsfunktionerna är inte så bra på att utföra dem. Mer produktionsinriktade uppgifter är högre prioriterade, liksom uppgifter som har med bilden av organisationen att göra. Att planera kommunikation och att vara ett stöd till andra i organisationen är strategiska uppgifter som är prioriterade och som kommunikationsfunktionerna är bra på. Utvärdera och följa upp kommunikationsinsatser är en uppgift som inte är så prioriterad och som kommunikationsfunktionerna inte heller är särskilt bra på att utföra. Det är flera som inte har de strategiska uppgifterna kopplade till omvärlden. Uppgifterna bedöms inte heller som så viktiga och kommunikationsfunktionera är inte särskilt bra på att utföra dem. / The aim of this study is to see if Swedish organizations are working strategically with communication and thus contributes to the organization’s achievements and efficiency. A quantitative methods were used, a survey. Two versions of a questionnaire was created and sent via email to the organization’s managers and communication managers in all of Sweden’s municipalities, county councils and government agencies. The results show that organizational managers and communications managers believe that communication contributes to the goals. Communications managers also believe that they and their functions are working strategically with communication and that the management expect them to. Based on this the answers to the initial questions would be that communicators in the public sector is working strategically with communication, and that they have good conditions to do so. But it isn’t that simple. Other results provide a different and more diverse picture. These results are, for example: Communicator is still not a profession. It lacks a comprehensive knowledge base, higher academic qualifications and boundaries against other professions. Almost all public organizations have realized the value of having communicators. But the functions often have little resources. Communicators are not involved in decision-making in any significant way. Most communication functions have the strategic tasks. However, they are not a priority and communication functions are not so good at performing them. More production-oriented tasks have higher priority, as well tasks related to the image of the organization. Planning communication and to be a support to others in the organization are strategic tasks that are prioritized and that the communication functions are good at. Evaluate and follow up communication efforts as well as tasks linked to the outside world are not prioritized and the communication functions are not particularly good at performing them. There are also functions that do not have the strategic tasks linked to the outside world.

The purpose of this study is to analyze which communication strategies andinformation- and communication channels that Gällivare municipality should useunder the urban transformation to communicate with the citizens. The studyconcentrates on the age-groups 16 – 24, 25 – 44, 45 – 64 and people that are 65 yearsand older. This selection has been made as a segmentation of the citizens and is oneof the essay questions which refers to study the channels that each age-groups prefer.The study is a quantitative one and is based on a questionnaire survey directed to thecitizens and it’s 85 people who participated. The result of the survey have beenanalyzed with theories like Grunigs two-way symmetrical model, theories forcommunication in public sector and theories for the most common media channels asface-to-face communication and internet.The analysis shows that Gällivare municipality should use a communication strategythat is intended to surprise the citizens, becase the survey showed that there’s a fairlylow commitment for questions of the urban transformation. The strategy is alsouseful when the survey showed that the citizens believe that the promises in theinformation of Gällivare municipality aren’t kept, which could have resulted that theybecame passive and now they have to wake up from that state of mind. It also showsthat the age-group 16-24 years concider internet as a channel for information andsocial media as the most popular communication channel. Rest of the age-gropusprefer printed information. But the opinion for the communication channels differsbetween the group 25 – 44 years and the two others. The first mentioned considers emailas the channel they want to communicate with the municipality unlike the agegroups45 – 64 and 65 and older that prefers face-to-face communication.