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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
21

誰在散播時尚的秘密? 數位時代的時尚話語流動 / Who’s Spreading the Secret of Vogue ? The Flow of Fashion Discourse in the Digital Age

陳曼薇 Unknown Date (has links)
本研究援引Bourdieu的文化中介者及其資本概念,探討傳統時尚雜誌、時尚部落客,以及原生資訊網站編輯的競逐關係。三種媒介無不利用自身資本傳播時尚訊息,並爭奪時尚的詮釋權。此角力過程改變了文化中介者的內涵,同時讓時尚話語呈現多元發展。 研究者以2013年時尚圈掀起的「花朵浪潮」為例,檢視《VOGUE》美國版至台灣版(包含紙本雜誌與網站),以及其他時尚網站對此流行的報導做個案分析,歸納大眾媒體建構時尚的基本模式,做為後續參考標準。接著探究流行變遷理論與傳統時尚核心角色,了解在數位時代之前時尚話語的流動。另外,爬梳新型文化中介者-時尚部落客與網站時尚編輯的相關研究,歸納其獲取資本之策略與現行運作模式等。 與八位時尚文化中介者訪談後發現,在時尚多元化的背景下,雜誌內的文化中介者並不認為部落客與自己處於相同的時尚位階,但為維持雜誌的話語權,他們一方面鞏固傳統守門人之權威,二方面則透過編輯部落客化等策略,向線上社群靠攏。而部落客的轉譯策略則是以個人魅力為核心,並致力於自身象徵資本的累積,透過品味傳遞與強化使資本不斷增加,成為影響力足以與雜誌抗衡的意見領袖。在此資本轉換的循環過程中,由於部落客的籌碼、品味不盡相同,因此獲得的時尚話語權、詮釋權也會出現地區型、全球型之別。最後,網站編輯以多元品味出發,藉由突出的資訊能力與社群互動良好,同時,亦能開發經紀人等新的中介模式,不僅替網站爭取到時尚話語權,也使文化中介者的內涵產生新的意義。
22

統合主義(Corporatism)之研究----理論層面之探討

姚文智, Yao, Wen-chih Unknown Date (has links)
本論文旨在對80~90年代政治社會學或利益團體研究中的統合主義(cortoratism)或新統合主義(neo-corporatism)進行理論層次的討論,對其日見紛雜且模糊的定義、特性、結構、操作模式及研究趨向,進行整理、分析與檢證,整理出其作為政治經濟系統、國家型式、利益中介體系、政策形成與執行模式、甚或作為一種政治結構等不同面向的組成結構與運作模式,並以文獻研究的方式,對照統合主義理論在不同解釋層次的運用問題。最後,更嘗試對統合主義與民主、統合主義與多元主義之間的辨證,提出基本的看法。
23

資訊科技在共同行銷應用之研究─以銀行與保險業務為例

黃惠卿, Huang, Hui Ching Unknown Date (has links)
台灣金融業為因應全球金融自由化及國際化的趨勢,近年來,陸續成立了十四家金融控股公司,藉由原有之金融三大領域;銀行、保險與證券之資源統籌與資本集中,建立多角化的經營版圖,同時開發創新的組合式金融商品,以共同行銷之方式,提供顧客一次購足的服務並降低營運成本。 本研究基於探索共同行銷電腦化整合的動機,並以下列二點為研究目的: 1. 探討金融控股公司如何運用集團資訊資源,減少各子公司之重覆投資,達到資源共享目的。 2. 探討金融集團共同行銷之資訊應用系統整合架構。 本研究以Zachman Framework資訊架構為分析工具,進行以國內某金融集團為例之個案研究,此一個案之核心係銀行與保險公司之保單借款,並於其中加入證券公司資源以利探討金融集團應用資訊之整合,分析企業應用整合(EAI)平台進行即時之借款、還款與財富理財等服務之建置工作。 研究結果發現,資訊科技的整合在共同行銷上應用之成效主要有四個層面: 1. 整合集團客戶資料,建立客戶關係管理。 2. 發展組合式金融商品,滿足客戶需求。 3. 通路整合,銷售流程自動化。 4. 建立集團單一入口網站,有效降低資訊成本。 / In recent years, fourteen financial holding companies have been consecutively founded in Taiwan’s financial sector in response to the liberalization and globalization trends of the world finance. Stemming from three major finance realms, such as the pooling of resources and capital for banking, insurance, and securities, multi-faceted business territories have been established. By providing the customers with bundling of financial products and services towards a on-stop-shopping manner, the financial industry has begun to reducing operation costs by using cross-selling methodologies. This research explores thus the framework and IT requirement behind cross-selling services, with the following research goals: 1. to investigate the methodology needed by financial holding companies to employ corporate information resources to reduce redundant investments of subsidiary companies and to achieve the mutual resource usage goal. 2. to investigate the information resources integration framework for cross-selling financial corporations. Based on analytic method originated from Zachman Framework, this research conducted thus a case study on a domestic financial group. The core of this case study is to identify policy loan related cross-selling activities among the banking and insurance companies of the financial group. Therefore, the author has dissected and restructured the legacy financial application of information technology to establish an overview of the architect of EAI (Enterprise Applications Integration) platform with extension of real-time lending, repayment, and wealth management services, etc. A last, this research concludes the affected efficacy with respect to four aspects on information technology integration of cross-selling: 1. Organization of information resources and establishment of customer relations management. 2. Development of composite financial products to satisfy customer needs. 3. Channels integration and sales force automation system. 4. Establishment of enterprise portal with at least single-sign-on functionality to reduce cost efficiently.
24

總體衝擊下的金融中介活動

葉又菁 Unknown Date (has links)
本論文著眼於「無法在任意時點,利用不同經濟個體進行避險」的總體衝擊, 以「經濟個體的終生消費流量平滑化」為目標貫穿全文,探討金融中介活動所扮演的角色。全文包含兩部分。 第一部分,假設經濟體系的風險性資產總量固定且產出每期波動,是總體衝擊的來源。本文認為金融中介在累積利潤的同時,也建立了為經濟個體提供總體衝擊緩衝機制的能力;中介的利潤空間、獨占力量及契約內容共同影響總體風險分攤的運作。而金融中介與直接金融交易二者的風險分攤功能彼此互補,並非相互競爭。此外,政府應適當規範金融中介的市場結構,避免金融中介擁有過大或不足的獨占力量,進而引導中介提供福利水準較高的金融契約。 第二部分,進一步考慮將資源投入安全性與風險性生產技術的投資決策。本文認為在「經濟個體面臨個別流動性風險、且缺乏流動性的長期生產技術屬於風險性投資」的情況下,跨世代金融中介可以利用股權形式的金融契約,吸引每期新世代經濟個體參與,使當期既存中年世代參與者的風險配置效率藉由新存款的挹注而獲得改善、減緩產出波動與個人流動性需求不確定對經濟個體終生消費配置的衝擊。新世代經濟個體參與跨代中介機制不僅可與中年世代共享經濟繁榮的好處,提升事前期望效用;並且亦延續中介既有的經營策略,繼續從事跨世代金融中介業務。
25

台灣高中學生英文作文中表達過去時間標記之分析 / An Analysis of past reference marking in Taiwan senior high school students' english compositions

闕光賢, Chueh, Kuang Hisen Unknown Date (has links)
漢語沒有像英文嚴格的時態標記,因此,多數中國學生開始學英文時會有動詞過去式標記上的困難,在表達英語過去時間概念時,中國學生特別依賴時間狀語。為了了解中國學生表達過去時間概念時,時間狀語所扮演的角色,本文藉由觀察高中學生為期一年的作文,探討中國學生時間狀語的使用位置、時間狀語及動詞過去式標記之間的關係、中國學生過去式動詞標記上的困難。藉由以上三個方向的探索,可以更了解學生使用的時間狀語和過去式動詞的標記。 研究結果顯示,中國學生在英文作文中,時間狀語的使用頻率明顯偏高,且使用頻率有隨時間逐漸增高的趨勢,而時間狀語出現的位置,因英語程度不同有別,程度較高的同學,時間狀語出現在句首及句尾的比例相近,無明顯偏好;但是程度偏低的同學,則普遍偏好將時間狀語置於句首,類似漢語時間狀語出現的位置。 時間狀語同時也影響著學生標記過去式動詞的比率,倘若一個限定動詞在同個句子中有對應的時間狀語,則這個限定動詞較有可能標記為過去時態,這樣的現象又以英語程度較低的同學最為明顯。 在動詞過去式標記上,本文發現有過半的同學曾將was/were當成過去式動詞標記,置於限定動詞之前;此外,語料中也發現,有幾位同學會將用過去進行式及過去被動式誤用在過去簡單式之中,這樣的現象,有可能是因為學生認為有was/were即為過去式的標記所致。 透過本文的研究可看出時間狀語對於中國學生標記英語過去時間概念上的重要性,也可看出語言遷移(language transfer)在語言習得中的影響力,期許本文的發現能在英語習得及教學上有所助益。 / / Without tense marker in Mandarin Chinese, most Chinese EFL learners have difficulties in past tense marking in the beginning of learning English. Before marking past tense steadily, Chinese EFL learners tend to depend mainly on temporal adverbials in expressing past time. Temporal adverbials seem to play important roles during the process of acquiring tense marking. The present study tries to observe how Chinese learners use temporal adverbials to express past time and what kinds of difficulties learners have in past tense marking. Furthermore, we attempt to investigate the relation between tense marking and temporal adverbials. By analyzing learners’ composition, we found that Chinese EFL learners have high frequency in using temporal. Most learners are prone to put temporal adverbials in sentence-initial position except for learners with higher proficiency. Besides, learners are more likely to mark past tense co-occurring with temporal adverbials. Morphologically, Chinese EFL learners seem to regard was/were as a past-tense marker and put was/were in front of finite verbs ungrammatically. These findings manifest the importance of temporal adverbials for Chinese EFL learners in expressing past time and provide potential explanations for tense errors.
26

中小企業台商融資管道與台灣銀行業者關係

黃建銘 Unknown Date (has links)
本研究透過文獻研究法,利用文獻、理論、法令及實務見解,進行對中國、越南及台灣間的總體經濟、銀行及中小企業之台商比較分析後瞭解。中小企業是台灣經濟發展中之重大關键要素。然受國際品牌廠商要求、或因生產成本提高,不再具有國際比較利益、或為就近需求市場、或因衛星生產體系的遷移而外移。 企業經營五要素─產、銷、人、發、財等五項中,資金是企業經營重大原素,一如血液之於人體般的不可或缺;研究顯示,中小企業經營多以家族型態經營,會計制度偏向規避稅賦,財務依賴少數股東。當其向銀行舉借資金時,則受限1.經營規模不大2.擔保不足、欠缺被認可之保證人3.資訊不透明(會計制度不健全,報表為節稅而粉飾)等因素;銀行在評估授信案件,本質上必須把資產安全列為第一優先考量。近年來,受國際金融監理規範日趨嚴格、國內監管法令、及銀行內部風控要求影響,銀行經營授信業務成本是日益增高。台灣銀行業朝大型、金控化發展、業務轉向是趨勢。原照顧中小企業為主的中小企業銀行,也紛紛改制成商業銀行,使中小企業授信管道更形縮減。銀行有其金融中介角色的使命,但中小企業者經營管理上必須透明,否則在金融環境巨幅變遷下,未來企業向銀行舉借資金,勢必將面臨嚴峻的挑戰。
27

MSN狀態列內容自我揭露的性別差異 / Gender differences in self-disclosure in the away message of MSN

蕭萱茵, Deike Lautenschlaeger Unknown Date (has links)
Although a substantial body of research exists on gender differences in Computer Mediated Communication, relatively little empirical attention has been directed toward the special case of CMC - Instant Messenger (IM) and the area of self-disclosure. This study analyzes gender differences and relationships in self-disclosure in the away message of MSN of 329 male and female Taiwanese university students. Applying the five subscales of self-disclosure by Wheeless and Grotz (Wheeless, 1978; Wheeless & Grotz, 1976) and the six topic areas of self-disclosure by Jourard and Lasakow (1958) revealed the following results: Findings show that males and females often do not show the gender differences anymore, which were previously found in face-to-face communication on certain aspects of self-disclosure e.g. frequency, depth, breadth, honesty or accuracy and valence of self-disclosure. However, findings pointing out the different motives and the use of self-disclosure on IM are similar to face-to-face communication, such as females prefer discussing their “personality” while male MSN users prefer “work or studies” especially the more buddies they have. Also males disclose with awareness and intention suggesting the make use of selective self-presentation (Walther, 1996) for rather males than females. Female MSN users write more impulsively in their away message, however they are found to be more selective than males in to whom they chose to disclose or not by blocking buddies. The number of buddies on the buddy list seems to have hardly any effect on males’ and females’ self-disclosure. The gender of buddies on the buddy list as a moderating factor showed that males feel more comfortable (honest and less understated) when disclosing to females. Extra findings include that for both gender self-disclosures on IM is not less honest and not exaggerated, rather understated. Previous findings in face-to-face communication on preferred topics of self-disclosure of both genders of Asian background were confirmed on IM. On IM, self-disclosure by males and females seem to be free of the importance of the degree of social distance within Chinese society as hardly any primary groups and secondary groups but almost only mixed groups of buddies on buddy lists were found.
28

金融中介與經濟成長

許僑芯, Hsu, Chiao-Hsin Unknown Date (has links)
本文以Levine(1991)設計流動性與經濟成長的理論模型,為主要架構來分析,針對金融中介幫助流動性風險改善做一探討。實證對象為亞洲地區之台灣、南韓與菲律賓三國,實證方法採用傳統最小平方法與近代發展的共整合檢定法,檢測成長指標與流動性指標的關係,實證結果發現台灣地區大部分的成長指標與流動性指標之間為顯著正向的關係,而南韓只有一小部份的指標之間為正向的關係但檢定結果可能不顯著,菲律賓的情形也是有一小部份的指標之間為顯著正向的關係。所以本文的實證結果如同大部分的實證文獻所提,金融中介的發展對實質經濟成長有正的影響,但有可能因為解釋變數的選取、實證國家選擇的差異、樣本時間的長短與模型設定的不同,而導致不同的結果。
29

不完全競爭下之政府政策與經濟成長 / Governmnet policy and economic growth under imperfect competition

黃比聖 Unknown Date (has links)
本研究首先建構一個無窮交替的兩期疊代模型,說明當經濟體系的年輕人口面臨流動性偏好之衝擊時,金融中介機構(銀行)可藉由其資產配置的功能,來分散年輕存款者的流動性風險,並達成極大化代表性個人效用之目的。 另外,當存款者具有不同的風險趨避程度時,本文亦分別考量金融中介機構是否受限於法定存款準備率的情形下,分析中間財貨生產部門不完全競爭程度的改變與各項政府政策變動如何影響其資產配置功能,並透過該管道來影響經濟體系的經濟成長率及名目利率。最後,我們將進一步分析在受限制的法定存款準備率之下,各項參數的變動將如何對社會福利水準產生影響。 / This study will first construct a two-period-lives overlapping generation model, indicating that when the young agents in the economy are facing “ liquidity preference shock”, financial intermediaries (banks) could disperse liquidity risk of young agents by the function of asset allocation, and to reach a purpose of representative individuals’ utility maximization. In addition, when depositors have different degrees of risk aversion, this text also considers the condition whether financial intermediaries binds reserve requirement rate respectively, analyzing how to through the changes of the extent of imperfect competition of the intermediate goods production sector and the government policy affect its function of asset allocation, and the impact on productivity growth rate and nominal interest rate of the economy mainly influenced by this channel. Finally, we will further analyze how to affect the social welfare through changes in the economic parameters under the condition of binding reserve requirement rate.
30

我國產險業經營效率之研究-財務中介法與附加價值法之比較

呂學仁 Unknown Date (has links)
保險公司之經營效率如何,影響保險公司經營效率之因素為何,是國內外保險學者長期以來研究的議題。本研究以我國產險業為對象進行效率之研究,分別以財務中介法與附加價值法選取投入產出變數,以資料包絡分析法衡量產險公司之經營效率,並以Tobit迴歸分析公司型態、再保險比率、資產規模與產品集中度四項因素對效率值之影響,樣本期間自1988年至2004年,共17年。 效率值之逐年變動狀況顯示本國公司在財務中介法的效率值長期不如外商公司,且有逐年降低的趨勢;附加價值法則是外商公司逐漸追上本國公司。 Tobit迴歸分析顯示再保險之使用弊多於利,產險公司應加強核保,在承保能量範圍內盡量降低再保險之使用。產險公司應擴大規模,同時亦應積極開拓保險市場、加強投資,提高投資報酬率與資產報酬率。最後,產險公司應思考本身的優勢,集中經營某幾項險種,累積相關知識及經驗,以增進效率。

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