• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 62
  • 59
  • 10
  • 3
  • 1
  • Tagged with
  • 73
  • 34
  • 21
  • 18
  • 18
  • 17
  • 16
  • 13
  • 11
  • 10
  • 9
  • 9
  • 9
  • 9
  • 8
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

東南亞籍配偶在農村:生產與再生產之貢獻——以雲林縣西螺鎮為例

林品樺 Unknown Date (has links)
從統計數字檢視外籍配偶占各縣市的人口比例,可以看出外籍配偶多集中在以農漁業為主的縣市;且由於農村地區人口大量外移,導致農業勞動人口嚴重不足及老化,即使到了今日,這些農業縣市與其它縣市相較,其人口在社會增加率上仍是屬於負成長數值相對高的地方。外籍配偶占這些農業縣市人口相對多的比例,顯示出她們與農業社會間存在著某種程度上的關連。以目前農業縣市人口呈現負成長且老化的趨勢來看,占台灣移入人口絕對多數的她們會對台灣的人口結構或農村老化的勞動力有著什麼樣的影響? 有鑑於此,本研究試圖以文獻探討為主軸設計訪談問卷,了解東南亞籍配偶對於雲林西螺農村地區的影響,所欲達到的具體目的為:從生產面向了解外籍配偶的就業動機以及她們在農村勞動市場的活動樣貌;從再生產面向了解外籍配偶在農村家庭中與家人相處情形以及所扮演的角色;沿著以上線索,再進一步檢視外籍配偶在農村地區的定位及貢獻。 最後研究發現西螺農村人口外移、勞動人口老化現象嚴重,東南亞籍配偶的到來填補了農村勞動力的缺口,讓身為台灣重要稻米產區和蔬菜種植區的西螺可以在老一代人口逐漸凋零下,農業得以繼續存續;另一方面,外籍配偶不僅為日漸凋零的農村及國家的少子化趨勢提供了未來的新生勞動力。同時,她們在具體面向上,包括無酬的照顧工作、減輕家務工作的負擔和托育的提供等,減輕了農村家庭或高齡者家庭的困境,降低政府社會福利支出的成本;而在抽象面向上,她們給予家庭成員生活和心靈上的安定,維繫社會基礎單位-「家庭」的持續運作,都是不容小覷的。 研究者並提出「在地生活者」的想法,認為外籍配偶無論懷抱什麼想法或憧憬來到台灣社會,儘管嫁入家庭的經濟條件各異、面對著生活的各種壓力,她們都是一群在台灣土地生活的女人,媳婦與媽媽,皆已在這塊地上落了地生了根,並且務實地生活著。
2

以平等權觀點探討外籍配偶與大陸配偶在台待遇問題-兼論婚姻移民法制之研究

楚恆惠 Unknown Date (has links)
隨著全球化影響,國際人口移動日增,以及兩岸開放交流,衍生國人與外籍或大陸人民通婚現象,且近十年來通婚數量急遽增加,對我國人口結構及社會造成相當程度之影響。我國過去並未有如此多外籍或大陸人士來台,近幾年方有較具規模移民法制之建置,目前相關移民法規約有「入出國及移民法」、「國籍法」、「台灣地區與大陸地區人民關係條例」等,這些法規對於外籍配偶與大陸配偶移入分別設有不同規定,外界遂有認形成差別待遇之情形。 本論文首先檢視我國憲法對於外國人或是移民之保障範圍,釐清婚姻移民是否得享有我國憲法保障之權利,探討法制上何以將外國人與大陸人民區分,並比較兩者差別待遇情形,再以平等權觀點加以檢視其差別待遇是否合理。我國法制對於外籍配偶與大陸配偶之法律地位及差別待遇,由於對於大陸配偶安全顧慮較高且兩岸婚姻成長迅速卻又較不穩定,以致於其實際待遇尤其是工作權與居留權略遜於外籍配偶。本文以美國法模式之平等權觀點審查,外籍配偶與大陸配偶有其法律地位及實際情形之不同,並非不能差別待遇,重要的是差別待遇是否合理的問題,本文經探討認為:居留權部分,涉及家庭團聚權,採「中度審查標準」,認仍屬合憲,惟有關工作權部分,大陸配偶來台制度目前偏重於對兩岸婚姻弱勢經濟家庭之保障,相較於外籍配偶居留即取得完整工作權,此一差別待遇則難符合平等權。另有關參政權及服公職權之規定,由於取得公民身分制度及程序之不同,就忠誠衝突及安全考量,為維護我國生存發展及民主憲政秩序,兩岸條例第21條之規定尚屬合憲,惟有關對於大陸人民設籍滿10年始得擔任公職,本文認為尚得考量公職對國家安全與利益之影響及所需民主素養程度,分類後區分限制擔任公職種類。 外籍配偶與大陸配偶來台制度之差別待遇問題,本文認為須從實際來台狀況予以檢驗及解決,重要的是基本權益的實質保障,另為解決此一問題,應從改善兩岸關係著手,如能減緩或解決兩岸間政治、軍事對立及衝突,能有良好正常的互動與發展,同時有效改善虛偽結婚或異常、非法情事,當能更提昇大陸人民或是大陸配偶權益及待遇。此外,我國應參照國際人權保障趨勢,擬訂符合我國需要之移民政策,朝保障外來移民之權益繼續努力。 / As globalization goes on, the movement of international population is increasing. For Taiwan, cross-strait communication speeds up this trend. International marriage, including that with the foreigners and PRC citizens, grows up drastically in the number over the past ten years. There were not so many immigrants from foreign countries or from Mainland China before in this country. In response thereto, Taiwan government has set up legal systems and particular rules to regulate immigration lately, for example, “Immigration Law”, “Nationality Law”, “Act Governing Relations between Peoples of the Taiwan Area and the Mainland Area”, and so on. These laws include different articles to regulate foreign spouses and Mainland China spouses respectively. Some people therefore get the impression that there is involved discrimination in legal systems. One aspect of this study is firstly devoted to an investigation of the protection as imparted by our Constitution in order to clarify the issue whether a foreign spouse is entitled to rights under the Constitution. Another aspect is to discuss the difference in legal status between a foreigner and people from Mainland China. Then, the legitimacy of such a differentiation is examined from the angle of equity. Actually, the rationale under such a differentiation comes from the cross-strait relations. Relatively, the regulations are stricter for the mainland spouses than for the foreign spouses, in particular in terms of the right to work and residence. As for political right and the right to become civil servants, the problem is more complicated. Since the foreigners and mainland people are regulated differently in respect of the procedures and requirements for getting the citizenship, in consideration of the loyalty conflict and security and in order to ensure the existence and maintain the constitutional democracy of our country, the 10-year minimum requirement for mainland people to become civil servants upon getting the citizenship as prescribed in Article 21 of “Act Governing Relations between Peoples of the Taiwan Area and the Mainland Area” is supposed to be in conformity with the constitution. On the other hand, the author of this dissertation opines that upon specifying the restriction on the positions open to the mainland people, the legal system should take into account the impact of their becoming civil servants upon the national security and their accommodation to democracy as required. The author investigates the differentiation in law between foreign and mainland spouses from the angle of American law and the theory of equal protection. Currently, the policy on the mainland spouses’ right to work is focused on the maintenance of low-income families. It might amount to a kind of discrimination that does not quite comply with the equal protection if compared with the phase of foreigners. However, due to the difference in citizenship system between the foreign and mainland spouses, the legal status of these two might not be identical. The foreign spouses who intend to be naturalized in Taiwan must accept the loyalty examination. But for mainland people, the steps to get Taiwanese citizenship lack the loyalty examination procedure. The mainland people who get Taiwanese citizenship are not required to abandon the nationality of mainland China. The mainland people come from communist system; they need a period time to get accommodated to democracy. Therefore, by virtue of loyalty conflict and national security consideration, it is constitutional that the law may prescribe some restriction in this regard. Nonetheless, there remains room for review of the 10-year minimum requirement. It is incumbent upon the legal system to regulate the civil positions to be open in accordance with the impact upon the national security and the accommodation to democracy as required. On the basis of this study, it is suggested that the differentiation between foreign and mainland spouses, having its institutional sector, should be examined and solved in consideration of national circumstances and practical phase. Of particular importance is how to promote the substantial protection of basic human right. Besides, another critical factor is to improve the cross-strait relationship. The tasks such as: to ease and avoid cross-strait political and military confrontation or conflicts, to foster normal and friendly bilateral relations and interaction, etc., all play a critical role. Meanwhile, an effective solution to the problem of fake marriage and other crimes or illegal events will help enhance the interest and status of mainland people furthermore. Also, our country should keep following the trend of international human right protection so as to work toward realistic immigration policy and a satisfactory legal system without compromising the right protection of immigrants.
3

晚婚女性之擇偶偏好與婚姻態度 / Preference in spouse selection and marriage attitude of late-married females

李慧玲 Unknown Date (has links)
「婚姻」自古以來即為我國重要的傳統禮俗與人生大事,然而近年來隨著社會型態的轉變,生活型態與價值觀念丕變,晚婚或不婚成為人生規劃的另一種抉擇。由於晚婚、甚至不婚的人口急遽增加,在人口結構上已造成少子化、高齡化之現象,對於政治、經濟、社會以及勞動力等各個層面,亦隨之衍生出不同程度的問題,與國家未來的發展更是息息相關,因此該議題值得探究。本研究旨在探討晚婚女性目前的狀態,對於擇偶偏好及婚姻態度的認知、觀點,企圖瞭解形成晚婚的深層因素,並提出建議以供相關人員參考。   本研究採質性研究之深度訪談法。研究對象總數共計10人,均為30歲(含)以上且未曾有過法律婚約關係,且居住於台北市、新北市及桃園縣之女性。經分析訪談資料後,所得研究發現綜述如下:   一、普遍認為晚婚是現代社會的趨勢,女性在面臨求學進修、工     作發展與婚姻之生涯抉擇時,選擇把婚姻排在後面的順位。   二、生活與交友範圍狹隘,以及已逾適婚年齡則為目前主要面臨     的擇偶困境。   三、選擇婚配對象的首要條件為個人條件,其中涵括外貌、身體     特徵、人格特質等條件;其次依序為能力條件及情感取向。   四、在婚姻認知方面,傾向認為婚姻是人生必經的階段;就婚姻     感受方面,同時呈現正向與負向兩種截然不同的態度;在婚     姻意向方面,傾向於嚮往進入婚姻。另,父母為離婚狀態的     晚婚女性,其婚姻態度各面向均呈現負向的看法。   本研究根據研究發現,提出以下建議:   一、建議晚婚女性應積極參與活動,培養個人興趣,充實自我,     使生活有所變化,並拓展人際關係,增加認識異性的機會。   二、及早釐清自我的想法,積極規劃人生的道路,擇偶條件應以     務實的角度,適度調整自我的標準。   三、應建立正確的性別角色觀念,跳脫傳統加諸於女性的要求,     正視現代女性所扮演的多重角色。   四、建議社會應傳達正確的婚姻教育,重新確立婚姻的意義與功     能,以正向思考面對婚姻中值得學習之處。 / Marriage has since ever been an important traditional custom and a major life event in Chinese culture. However, with social transformation in recent years, life style and sense of value have been dramatically altered. Late marriage or non marriage becomes another option for life planning, causing rapid growth in late-married or non-married population as well as low birth rate and aging society in demographics. It also derives political, economic, social and manpower problems to different extents, which is closely related with national development. Therefore, the issue is worth researching and this study is to discuss current status of late-married females and to learn underlying factors in late marriage from their preference in spouse selection and cognition or perspective on marriage attitude. Suggestions are also proposed for reference of related personnel. In-depth interview of qualitative research is adopted in this study. Research subjects are 10 in total. All of them are females above 30 years old, have never been married by law definition and live in Taipei City, New Taipei City or Taoyuan County. After interview data are analyzed, findings discovered are summarized as follows: 1.It is commonly regarded that late marriage is the trend of modern society. Facing the choice between advanced studies, career development and marriage life, females place marriage to the last. 2.Life and friends are limited. Passing ideal marriage age is currently the major predicament in spouse selection. 3.The priority of spouse selection is personal criteria, including appearance, physical features and characteristics, followed by capabilities and emotional orientation. 4.In marriage cognition, marriage is considered a necessary path in life. In marriage experience, there are two sheerly different attitudes – positive and negative views both appear. In inclination to marriage, it is prone to stepping into marriage. On the other hand, late-married females whose parents are divorced have negative perspectives on every attitude towards marriage . Suggestions based on findings discovered are proposed in the following: 1.It is advised that late-married females should avidly participate in activities, develop interests and fulfil selves to make changes in life as well as expand personal relationship to increase chance of meeting male counterparts. 2.Clarify self ideas at an earlier date and constructively plan life paths. Criteria for spouse selection should be based on a practical perspective and personal standard should be appropriately adjusted.  3.Concept of gender role should be correctly established. Multiple roles played by modern females should be respected with traditional requirement imposed on women lifted. 4.It is advised that the society should convey proper marriage education and reassure the value and function of marriage to have a positive view on what is worth learning in marriage.
4

日本偶像經濟現象之研究─以AKB48為例 / Phenomenon of the Japanese idol economy - A Case Study of AKB48

林芙白 Unknown Date (has links)
內容產業目前已成為國際競爭力的關鍵,其中之偶像經濟屬於影視產業,具備娛樂性、通俗性與在地性等獨特內容,使其成為內容產業範疇中頗具經濟價值之產業。日本偶像AKB48在此背景下透過新的生產製造與消費模式吸收消費者,創造出高額的經濟效益。   本論文將「偶像」視為一商品,自日本偶像發跡開始探究日本偶像經濟產業的發展,並且以一個經濟活動中,自生產到消費相關之四行為者進行分析。其中以偶像團體AKB48做為個案研究,透過偶像製作者與偶像本身的發言,以及對AKB48消費者有所研究的學者做深度訪談,探究其與其他偶像經濟模式之異同。   本論文認為不同的社會經濟現象塑造了不同的日本偶像產業模式,可區分為「傳統偶像模式」、「素人選秀模式」、「傑尼斯事務所偶像」等各具特色的三種模式。而「AKB48模式」下的消費者能夠參與生產培育偶像的過程,從過去自偶像製作者、偶像、消費者一直線的模式,演變為迴圈復始的型態,並開啟了偶像產業更多元的獲益方式。
5

掌中春秋,百年癡迷——霹靂布袋戲迷文化

郭書吟, Kuo, Shu-Yin Unknown Date (has links)
布袋戲於臺灣已近百年歷史,它勇於就地謀生,汲取民間養分、庶民文化之特質,將流行元素置於文本結構、角色人物當中,使其歷百年而不墜,隨時代變遷而演進更生。本研究以霹靂布袋戲迷為主體,探討霹靂布袋戲迷文化之生成,為何而迷,著迷之物,以及迷、偶、官方—霹靂國際多媒體三者之關係。戲偶對於布袋戲迷而言並非死物,它趨近「仿人」式的擬真動作,即便在形體、動作上有其限制,該限制卻同時為發展之契機。經由霹靂國際多媒體塑造之偶,經由布袋戲迷及官方對偶之想像,賦神於偶,使「它」→「他」,「偶」→「偶像」。「偶」作為迷與官方之間的關鍵連結,雙方對「偶」的想像使三者形成密切網絡,迷與官方之間因「偶」的作用導致關係複雜多變。霹靂布袋戲迷透過迷活動實踐過程,將無生命之「偶」賦予生命,予無情者有情。 / Glove puppet drama in Taiwan has a rich history around one hundred years. It is characterized by absorbing nutrition from folk and popular culture, and also integrates with popular elements into texts and structures. This feature helps puppet drama to live and improve with the wheel of time turning. This paper will focus on the issue of Pili-puppet drama fans, including the discussion of Pili-puppet drama fan culture, process of being fascinated by the “puppet”, and the relation between the three: fan, puppet, and Pili Multimedia Inc.. To Pili-fans, glove puppets are not inanimate objects however, they are idols with feelings. Though puppets are limited in doing some gestures, the limitation is the turing point on the contrary. Being structured by Pili Multimedia Inc., embraced with the imagination and fantasy by official organization and fans, puppets are empowered with spirits through transformation, the object “it” becomes “him/her”, “puppet” then becomes “idol”. The Pili puppet is a crucial element connected with fans and the producer. Moreover, the relation between fans and the producer is incredible complicated because of the “puppet”. Pili-fans empower the spirit on puppets with practice, making inanimate objects alive and with feelings, also.
6

閱聽人眼中的東南亞新移民女性:青少年的媒介使用與新移民族群認知的關聯

張蓓琳 Unknown Date (has links)
過去研究發現,媒體是以偏差、負面、我族中心主義的角度處理移民族群的新聞,然而,這些媒介內容卻是閱聽人評估移民族群的重要依據。因此,本研究的主要目的即在探討青少年的媒介使用與東南亞籍配偶的形象認知、態度間的關係。此外,族群認知是由多重機制建構而成,本研究同時將青少年和東南亞籍配偶子女的人際接觸納入研究,探討人際接觸對東南亞籍移民族群認知的影響。 本研究採用問卷調查法,共訪問台北縣市青少年國中生共550 人。研究結果發現,青少年對東南亞新移民的族群認知與其弱勢情境有關,包括:負面、他者、社會問題、能力不足的形象認知。此外,青少年的電視新聞暴露、注意程度對東南亞籍配偶和其子女的族群認知、評估的預測力較佳:青少年的電視新聞暴露時間愈長、注意程度愈高,對東南亞籍配偶和其子女的認知、評估愈負面。青少年的報紙新聞暴露時間和東南亞籍配偶認知有關,其報紙新聞的暴露時間愈長,對東南亞籍配偶的負面形象程度愈低,顯示媒介暴露時間的多寡和媒介效果未必成正比。網路對於建構族群認知、評估的效果則未有電視新聞、報紙一致,未來若將網路使用內容納入研究範疇,將能進一步了解網路對於建構閱聽人族群認知、評估的效果。 / Since mass media has distorted ethnic groups in the news for a long time, this study examines how teenagers perceive the south-east foreign brides and their children and the relation between teenagers’ racial perceptions and media use. Therefore, teenagers’ interpersonal contact with the south-east foreign brides’ children is also a variable in the study so that we can further examine the effect of interpersonal contact toward teenagers’ racial perception and attitude. Using a random sample technique, a total of 550 teenagers were surveyed in 2008. The results of the study showed that teenagers perceived the south-east migration as the negatives, others, social problems and inabilities. In addition, the more television news exposure and attention teenagers have, the more negative perception toward the south-east migration teenagers hold. As for the newspaper, the more newspaper exposure teenagers have, the more positive perception toward the south-east migration teenagers hold. However, there’s no identical result in terms of the internet. Future research may find out how the internet impact the audience’s racial perception if the internet content is measured.
7

單身男女之擇偶條件與婚姻態度之研究—以台北縣市軍公教人員為例 / The Study of ideal relationship and marital attitude of singles on the subject of public service in Taipei city and Taipei county

朱鴻鈞, Chu, Hung Chun Unknown Date (has links)
傳統社會中,大都存在著「男大當婚,女大當嫁」的基本價值規範,然而隨著近年來婚姻型態展現出多元複雜的風貌,有些人不再期待婚姻、不再依賴家庭,而選擇過單身生活或是延遲進入婚姻,由此造成單身人口增多的晚婚現象,此現象對於整體社會將造成何種衝擊,自是值得我們關心的課題,因此該議題值得探究。 因此,本研究旨在探討男女的單身成因、單身生活狀態、理想伴侶的條件和對於婚姻的看法。在方法上,採深入訪談法,以台北縣市軍公教之5位男性、7位女性為訪談對象。研究發現:形成單身的原因很少是單一的因素所造成,而係非常多個因素所聚合而成的結果。本研究綜合歸納這些原因為內在、外在二大因素:內在因素方面主要以「結婚對象難尋」為單身男女維持單身的主要成因;外在因素方面為「力不足以成家」,其中又以考量「經濟因素」為單身的主要成因。在12位受訪的單身男女當中,他們生活狀態,則以有交往對象或是性伴侶者的伴侶型態居多,而自願長期單身的「獨身主義者」則佔少數。 在擇偶條件方面,男性偏好「顧家」和「身體健康」的女性;女性則偏好「感覺」和「工作能力強」的男性。 在婚姻觀方面,單身男女整體的婚姻態度以抱持負面看法者居多,他們認為人生其實「不一定要結婚」,也「不會期待婚姻」、「不嚮往婚姻」。進一步分開性別來看,男性認為相處到老不容易,女性則是認為自己最為可靠;不過對於婚姻的評價,則男女均持較為正面的態度,認為「有婚姻總是好的」。 最後,依據本研究發現提出幾項建議,包括:(一)確立人生目標;(二)建立正確的兩性相處價值觀;(三)肯定自己存在的價值;(四)學習人際溝通與情感的表達;(五)尊重多元的婚姻觀念;(六)積極拓展人際關係網絡;(七)培養健全的性觀念;(八)充實精神生活的內涵。 / In traditional society, there exists more about the fundamental value norm "When the married men and women, when the marriage." But in recent years, marriage patterns show a complex multi-style, some people no longer look forward to marriage and depend on the family instead of choosing a single life or delaying their marriage. This result makes the single population increasing of later marriage. This phenomenon making what impact for the whole community is worth our caring about the subject. This subject is worthy of inquiry. Therefore, this study was about investigating the causes of single men and women, single life, ideal partner’condition and the views of marriage. In the method, I adopt in-depth interviews to the Taipei city and county of the five men and seven women who’s job are teachers, soldiers or government workers as the interview object. Study found that: a single reason is rarely caused by a single factor instead of many factors polymerization from the results. The study comprehensive summed up these reasons for the internal and external two major factors: internal factors are mainly to " hard to find a marry person " for single man and woman remain single. And major cause of external factors is "can not keep the families", which consider "economic factors" as the main causes of single.In 12 single men and women respondents, there are contacts or sexual partners who form the majority partner, and voluntary long-term "singles”accounted for a minority in their living conditions. Spouse Choosing in terms of male preference is about "housekeeping" and "health" of women; women prefer "feeling" and "strong capacity" of men. In thinking about marriage, there are more of single men and women who hold negative views to the marriage. They think that life actually "do not necessarily have to marry" and "not looking forward to marriage," and "not long for marriage." Further separation of gender, men think that live to old age is not easy. For women, they think that they are the most reliable to themselves, but for the evaluation of the marriage, both men and women have a more positive attitude, saying that "marriage is always good." Finally, based on this study, I made several recommendations which include: (a) establish life goals, (2) to establish the correct values of gender relations, (3) affirmed the value of their existence; (d) learn interpersonal communication and emotional expression; (5) respect for the diverse concepts of marriage, (6) Actively expand interpersonal networks; (7) develop a correct sex concept (8) enrich the connotation of spiritual life.
8

Chinese spouses empowerment through community communication: a case study of the Chinese Association for Relief and Ensuing Service / Chinese spouses empowerment through community communication: a case study of the Chinese Association for Relief and Ensuing Service

Momesso, Lara, Momesso, Lara Unknown Date (has links)
無 / This research examines Chinese spouses’ narratives regarding their participation in a Taiwanese organization and their experience and adaptation to a new life. Fourteen spouses, members of a Taiwanese organization called Chinese Association for Relief and Ensuing Service (CARES), completed in-depth interviews. Qualitative analysis identified prominent themes in participants’ responses in relation to three main subjects: community communications, participation and empowerment. Analysis revealed that the organization communication techniques can be included in the category of community communications. Nevertheless semi-horizontal and bottom-up approaches were identified. This condition is reflected also in the process of spouses’ participation and empowerment. The participation of women in community communications was reached only partially. The same can be said about empowerment, which was achieved mainly at the psychological level. The debate offered a list of possible factors which could be related to the partial development of empowerment and participation. They could be traced back to cultural, social, political, personal and gender factors. Suggestions which are based upon these findings of empowerment and participation are proposed to the organization and to Chinese spouses.
9

電視偶像劇操作置入型態分析-三立《命中注定我愛你》個案研究 / An analysis of product placement in TV trendy drama: A case study of "Fated to Love You"

邱啟紋, Chiu, Chi Wen Unknown Date (has links)
「微收視時代」的來臨使得媒體的廣告營收大不如前,經營日益困難,「置入性行銷」逐漸成為媒體另闢財源的最佳管道。本研究以三立偶像劇《命中注定我愛你》為研究對象,檢視商品類型、置入型態與商品訊息之間的相關性。本研究之發現與建議如下: 一、對置入贊助商而言,選擇使用戲劇置入能帶來以下優點:   1.戲劇置入能以劇情彌補商品的相反特性,以更完整的方式呈現商品利益   2.可以在不同橋段中呈現多樣化的商品訊息,或重複強調單一訊息   3.劇情所賦予的象徵意義使得商品的存在更具說服力   4.「場景置入」可呈現企業形象和品牌精神,並具體化服務的「不可觸知 性」     二、未來實務界可依以下三點做為判斷商品是否適合使用「戲劇置入」之標 準:   1.商品「載具性質」的有無   2.商品「與運鏡融和之程度」高低與否   3.商品之「外型」是否為銷售的主打強調重點 三、偶像劇《命中注定我愛你》之特殊置入型態如下,值得實務界參考:   1.對白:以品名、活動或意涵替代商品名稱,隱藏其後強烈的說服企圖   2.情節:賦予「神奇功能」增添商品魅力   3.置入型態:「角色置入」使商品反客為主   4.置入元素:巧妙地呈現在戲劇中的各種不同位置   若置入商品能以自然巧妙的方式呈現,不中斷觀眾收視情緒,並以不干涉文本創作者的創意發揮空間為前提,「戲劇置入」定能提升戲劇節目的拍攝品質,並改善本土文化創意產業之國際競爭力,成為贊助商、製片商、置入代理商與閱聽眾間的「四贏」行銷策略。
10

外派人員配偶海外生活適應之研究

螘金花 Unknown Date (has links)
許多多國籍企業(MNCs)正面臨著外派的高失敗率,而造成外派高失敗率的最主要的原因就是隨行配偶的不適應。一旦配偶在海外產生不適應的現象,除了外派人員必須分心照顧家庭外,在工作上也無法應有的效率,進而使得外派人員亦產生不適應。因此本研究的研究重點即是針對外派人員的配偶,探討影響其海外生活適應的因素。 首先在文獻探討部份,本研究整理出四類可能影響配偶海外生活適應的因素,包括配偶的人格特質,人力資本因素,外派國家與母國之文化差距,公司所擔供的協助,以及配偶的行前準備。 其次,本研究透過深度訪談的方式,訪問了十五位受訪者,了解其海外生活適應的情形,並經由分析與整理,得到以下的結論: (一)若隨行配偶具有高文化彈性、高社交導向、高溝通能力、高解決衝實能力、低民族優越感、高求知傾向,則海外生活適應將趨於「調整」。 (二)若隨行配偶先前已有國際經驗,則將有利於配偶海外生活的適應,則海外生活適應將趨於「調整」。 (三)若隨行配偶的語文能力強或是會說外派國家的語言,則海外生活適應將趨於「調整」。 (四)若隨行配偶配偶的人格特質是屬於不易適應異文化,則公司若給予協助,海外適應將趨向於「排拒」。但公司若不給予協助,則海外適應將趨向於「退縮」。 最後,根據研究發現,本研究建議: (一)從長期來年,企業應重視外派人員配偶海外知活的適應,幫助其先瞭解地主國的風土民情並學習當地的語言,因為這可以避免配偶對當地有過高或是過低的期望,並助其融入地主國;若是能協助配偶先規劃海外的生活或是當地組織一個支援綱路,則對於配偶早入適應海外生活也有相當的助益。 (二)對外派人員的配偶而言,應該在出國前對地主國有基本的瞭解;而在當地生活,盡量嘗試為自己與外界製造接觸的機會,以培養個人文化彈性、社交導向、求知傾向與解決衝突的能力,以使自己未來在面對新環境時,能夠適應的更好更快。 (三)限於樣本不足,本研究無法從個案中發現「公司的協助」與「配偶行前準備」在配偶有無國際經驗與語文能力良窳等不同情況下,對配偶海外生活適應的影響,以及「公司的協助」與「配偶行前準備」在不同文化差距下,對配偶海外生活適應的影響,而這些皆有待於後續研究者再作深入的探討。

Page generated in 0.0134 seconds