隨著新興國家金融管制的鬆綁，國際間銀行業併購的標的已逐漸由美國、歐洲等已開發國家延伸至拉丁美洲、東南亞等新興國家。本論文以事件研究法對2005年到2014年，已開發國家銀行跨國併購新興國家金融產業的併購活動，共49個樣本進行分析，藉由迴歸分析的結果去觀察目標國家的經商環境對於併購績效的影響。 本研究的立論在於，過去文獻表示銀行跨國併購的主要動機之一為追隨客戶，而如今許多銀行的客戶為了降低勞動成本，紛紛前往新興國家設廠，而新興國家相較於已開發國家的其中一個特點為，其經商環境尚未發展健全，不如已開發國家穩定，故目標國的經商環境好壞很可能是影響主併銀行客戶決定是否進入或擴大投資的因素，進而成為影響主併銀行跨國併購的成敗因素之一。 而本論文的結果可分為三個層級。第一層是各別經商環境指標對主併銀行宣告效果的影響；第二層逐漸收斂為企業創立、企業擴建與企業經營三組指標對主併銀行宣告效果的影響；第三層則收斂為綜合性經商環境指標對主併銀行宣告效果的影響。在第一層級中發現：目標國家開辦企業程序的便利簡潔度、取得信貸的流程明確度與能否有效執行合約等排名，在事件窗口(-1,+1)呈現顯著負相關，亦即此三項經商環境指標排名越高（數字越小）對主併銀行的宣告效果有正面影響。在第二層級中則觀察到企業擴建層面的指標對主併銀行宣告效果的解釋力是最大的、其次是企業創立，最後為企業經營。在第三層面中發現收斂後的綜合經商環境指標確實對銀行的宣告效果1%的顯著水準，亦即當主併銀行選擇經商環境較佳的目標國家進行跨國併購時，市場的反應會較為正面。 / Prompted by financial liberalization and the expansion into emerging market economies (EME) by corporate customers, international banks increasingly penetrated EME. This research uses 49 cross-border M&A samples between 2005 and 2014 in which the acquiring banks is in developed countries and the targets is the financial industry of emerging countries. Using event study methods, the study establish whether the business environment of target countries explain returns to shareholders in acquiring banks from cross-border M&A. From the past study, we observe that one of the main motivations for the banks to cross-border M&A is following customers to new markets. Recently, in order to reduce labor costs, the customers of bank have more FDI in emerging countries. However, the feature of emerging countries is that the business environment is not as stable and clear as the developed countries. Therefore, the business environment will affect the customers of banks decide whether to enter or expand investment in EME and further affect the acquiring banks. The results of this research can be divided into three levels. (1) in the individual business environment indicators level, the study find when the target countries are easier starting a business, getting credit or enforcing contracts, the CAR of acquiring banks will significant negative in event window (-1, +1); (2) in the group of business environment indicators level, the study observe the explanatory power of the business expansion group is larger than the group of start-up and operations; (3) the composite business environment indicator have significant negative affect to the CAR of acquiring banks.

社會運動運用社群媒體成功達到政治目的之背後，並不全然都是正面效果，我們同時也得注意到社群媒體使用者在線上的衝突行為。本研究以太陽花學運期間的臉書狀況為例，探討影響臉書使用者做出「刪除好友」與「取消追蹤」行為的因素，以及這些行為影響臉書使用者較少暴露於不同意見的可能。本研究透過違反臉書社交禮儀程度、連結程度以及社會認同理論解釋臉書的衝突行為，並且探討臉書使用行為是否產生回聲室效果。 本研究結果發現，當臉書使用者感受到的違反聯書社交禮儀程度較高、臉書使用者與臉書好友之間的連結程度較低、以及臉書使用者與臉書好友之間的多重社會認同度較低，都會影響臉書使用者做出刪除好友與取消追蹤的行為；另外，研究結果也顯示了刪除好友行為會影響臉書使用者暴露於不同意見的程度較低。本研究期揭示臉書使用者面對不同意見之時，會有刪除好友以及取消追蹤的行為，並提醒我們思考此行為帶來的影響。

本文主要研究外資、投信及自營商這三大法人是否有「處分效果」及「過度自信」行為上的偏誤，並想要進一步探討投資人是否可以透過觀察三大法人在不同景氣狀態下的異常行為建立投資組合以獲得顯著的超額報酬，故利用Weber and Camerer（1998）所提的處分係數（The disposition coefficient）來表示處分效果及黃坤興（2006）提出的修正過度自信係數（The overconfidence coefficient）代表過度自信現象，並採用二情境轉換模型，以馬可夫鏈描述情境轉換行為，觀察三大法人在2005年至2013年台灣股票市場上的行為。 研究結果發現在不同的景氣狀態下三大法人會有不同的異常行為產生，在景氣繁榮期外資有處分效果而無過度自信，投信則無異常行為，而自營商沒有處分效果而有過度自信傾向；在景氣低迷時期外資有處分效果而無過度自信現象，投信沒有處分效果而有過度自信，自營商則是同時有處分效果與過度自信，而投資人可以在三大法人有異常行為時，利用放空高係數資產及買入低係數資產獲取正報酬。

目前國內對同性戀的態度似乎日益正面，但同性戀歧視的事件仍層出不窮，顯示探討影響同性戀歧視因素的重要性。本論文擬探討過往學者較少關注的因素，即情境對歧視同性戀者的影響。本論文探討兩種情境：缺少明確行為準則的情境與訊息呈現不同順序的情境。根據過去研究種族歧視的學者對嫌惡型歧視（Gaertner & Dovidio, 1986）的探討，他們主張嫌惡型歧視者只有當情境缺少明確行為準則時，才會表現出對特定族群的負面行為（即歧視）。由於黑人族群與同志族群有些共通點，本論文根據嫌惡型歧視理論假設：缺乏明確行為準則的情境容易引發對同性戀者的歧視。除此之外，延伸嫌惡型歧視理論的看法，本論文嫌惡型歧視者雖信奉族群平等，卻無法控制其未意識到的負面情緒，而較容易受到情境中訊息呈現順序的影響（Krosnick, 1999）。當訊息呈現順序加強族群間對立，或凸顯族群特性，就會造成歧視行為（McConahay, 1983; Wilson, 2010）。研究一以實驗法操弄多位目標人物的職業與性傾向以及人物呈現順序，預期在評價刻板印象中同性戀不適合的職業（老師）時，參與者會因為缺乏工作平等對待的行為準則，降低對同性戀工作者的工作評價，不過未獲得支持證據。訊息呈現順序效果則發現支持證據，若先評異性戀再評同性戀，會引發群際比較，降低對同性戀的評價。研究二改採判決目標人物是否有罪的情境，以犯罪證據是否矛盾操弄情境是否有明確準則，並同樣操弄性傾向呈現順序，加入態度內隱測驗以分辨嫌惡型歧視者與無歧視者。研究二符合預期，發現在證據矛盾時才會認為同性戀有罪程度高於比異性戀，證據相符時則否。性傾向呈現順序則重複驗證研究一發現。本論文延伸嫌惡型歧視理論以瞭解對男同性戀的歧視，並發現特定訊息呈現順序可能引發男同性戀歧視行為，這些結果可以提供發展性別平等教育方案，以有效降低這些歧視行為，促進社會平等。 / In Taiwan, people’s attitudes toward gay men and lesbians have become more and more positive. However, gay men and lesbians are still suffer discrimination, suggesting that it is important to study the causes of discrimination against gay men and lesbians. In this thesis, I investigated the impact of context on discrimination against gay men because 1) gay men suffer more hostile and overt discrimination than lesbians and 2) impact of context is rarely studied. I targeted two kinds of context: context norm and information order. According to aversive racism theory (Gaertner & Dovidio, 1986), individuals may discriminate against a person when they do not have to follow a norm. Thus, I hypothesized that people discriminate gay men only when there is no specific norm to follow. Furthermore, I applied the basic principle underlying aversive racism theory to order effect. That is, according to aversive racism theory, individuals may believe in social equality but may discriminate when they have no control over their negative emotions unconsciously aroused by some subordinate group member (e.g., Blacks). Because it is not possible for individuals to be aware of the order effect (Krosnick, 1999), I hypothesized that individuals may discriminate against gay men when the information order makes intergroup comparisons salient (McConahay, 1983; Wilson, 2010). In Study 1, I manipulated the target person’s job title and sex orientation, expecting that when the job was generally considered unsuitable for gay men, participants might believe that equal employment rights did not apply to gay men. As a result, they derogated against gay men. The result was not substantiated. However, I did find supporting evidence for the order effect. When judging a heterosexual male applicant before a gay male applicant, intergroup comparisons became salient, people would derogate against the gay male applicant. In Study 2, I adopted a crime judgment paradigm to address several potential problems in Study 1. I also applied the affect misattribution procedure to measure participants’ implicit attitude against gay men. This procedure allows me to distinguish aversive discriminators from non-discriminators. The results were consistent with the hypotheses derived from aversive racism theory. Participants derogated against a gay male suspect only when there was no consistent evidence in a criminal case; they treated a gay male suspect and a heterosexual male suspect equally when there was consistent evidence. Also, when participants judged a heterosexual male suspect before a gay male suspect, they would consider the gay male suspect to be guiltier than the heterosexual male suspect. The findings extend aversive racism theory to the understanding of discrimination against gay men and in the context of information order that makes intergroup comparisons salient. With the knowledge of context effects on discrimination against gay men, we are able to develop education programs for gender equality and offer insight on how to best guard against discrimination against gay men so that social equality may become possible.

本文建立一公司稅、累進個人稅、非債稅盾和破產可能之不確定經濟模型，探討公司的投資理財決策行為。和以前文獻最大的不同點，在於公司風險債利率水準明顯且完全的內生化處理，此內生化利率不僅受公司舉債額度的財務決策影響，也會反應公司現行投資或資本存量的實質決策，模型中的財務和實質決策具有完全互動之特性。 累進個人稅下，只要存在一組投資人間的邊際稅率結構，能排除套稅資產配置，則市場無套稅價格和競爭均衡便存在。此一結果，使本文模型中的資產評價得以建立於競爭財務市場均衡的基礎。市場均衡下，公司債利率會隨公司舉債額度而同向、投資額度而反向調整，此時股東與債權人間的代理成本問題完全消失、市場具有公平保護債權人的機能。如果公司債利率外生而無法依市場均衡評價，則由於代理成本問題存在，使公司最適投資相對低於、舉債額度則高於利率內生之最適水準。另外，傳統一些稅制分析法的資本結構決定理論，只是本文之特例。 稅盾變化，如投資減免率或定額減免等，對公司最適投資和舉債的影響，除以前文獻之結果外，還包含一利率回饋效果，後者可能改變以前文獻之結論。例如，本文發現獎勵投資之折舊率或投資扣抵的政策美意，可能反而造成抑制投資的結果，本文這部分之結論，或可提供有關公司資本結構決定之實證研究新的詮釋，另外在稅制設計上亦具政策上的含意。

近年來，全球氣候變遷與環境惡化顯示目前人類活動與永續發展的衝突，如何減少能源消耗以降低溫室氣體排放成為當務之急。在都市規劃方面，以緊密都市理念探討都市發展與交通能源消耗最受到關注，然而都市發展與產業活動、家戶行為密切相關，因此若僅從交通方面分析能源消耗，恐忽略其他影響能源消耗的重要因素。故本研究著重於探討都市發展特性與能源消耗的關聯性，將產業活動與家戶行為納入模型分析，可更全面性了解都市與能源消耗的關聯性。此外，基於「全球思考、地方行動」的考量，如何落實節能減碳的目標，必須就各縣市的都市發展特性著手，透過追蹤資料模型，進一步了解各縣市的固定效果對能源消耗之影響以及能源消耗之時間趨勢。 透過對都市耗能部門進行分類，並以台灣改制後19個縣市為實證範圍，可以確認都市發展特性的幾個面向：土地使用密度、土地混合使用、交通屬性、產業屬性、家戶屬性、環境屬性與交通運輸、產業發展、家戶活動的耗能關係。實證結果發現，緊密都市有助於節能目標達成；道路增加可及性，但亦助長汽車使用，增加交通耗能；為提升大眾運輸使用率，需加強轉乘便利性以及改變私人交通運輸偏好；產業耗能與出口貿易關聯性高，不利能源減量；家戶居住行為與生活型態對能源消耗有正向影響；公園綠地能調節都市氣溫，減少耗能。 綜上所述，欲形塑一個節能減碳的都市必須透過多元途徑，在土地使用方面須維持適當的發展密度與混合程度；交通方面須加強大眾運輸便利性以提高民眾使用意願並抑制汽車使用；產業方面須透過政府獎勵節能措施及促進產業轉型以提升能源效率；家戶方面應透過教育及政策宣導以培養節能生活習慣，方能達成節能減碳的目標。 / In recent years, global climate change and environmental deterioration show a conflict between human activities and sustainable development. How to reduce energy consumption in order to mitigate greenhouse gas emission has become a top priority. According to the concept of compact city, urban planning is seen as the effective way to reduce transportation energy consumption. However, urban development is associated with industry development and household activities, so it would be improper to focus only on transportation sector. Thus the main motivation for this study is trying to illustrate urban development characteristics by combing transportation sector, industry sector and household sector, in order to understand the influence the urban development characteristics on energy consumption more comprehensively. In addition, on the concept of “global thinking, local action”, how to successfully implement energy saving policies should first understand the urban development characteristics of all counties. The purpose of this study is to empirically explore the influences of urban development characteristics on energy consumption by using panel data models, which uses the reorganization of nineteen counties areas in Taiwan as samples.In order to find out the fixed effect of all counties on energy consumption and trend of energy consumption. The empirical results show that the concepts of compact city still contributes the energy-saving goal；construction of roads increase accessibility, but also encourage car use, which increase energy consumption；to encourage the use of public transportation need to improve the convenience of transfer and change the preference of people；energy consumption in industry is highly associated to international trade, so it would be difficult for energy reduction；the trend of energy consumption has increased due to household lifestyle change；the green resources provides by park, which can adjust the temperature of city and reduce energy consumption. In sum, achieving the energy-saving city need diversified approaches, it can’t just keep increasing the density or land mixed-use. Traffic should be strengthened by improving transfer system. In order to increase the willingness to use public transport system and decrease car dependency；industry must trying to improve energy efficiency；households should cultivate the habit of saving energy by education in order to be a true energy-saving city.

本研究旨在說明資本適足率對於銀行業資訊傳遞效果之影響，利用Allen and Gale (2000)模型討論在不完整市場結構下，銀行間因為持有銀行同業存款而形成相連的傳染途徑，進而影響整個系統，本研究擴展Allen and Gale (2000)的模型，加入資本適足率的考量，從而進一步探討透過資本適足要求能否有效提高銀行整體穩定性。 模型假設因為不同區域對於早、晚期消費需求不同，可藉由區域間的資源移轉，來達到最適分配情況。隨著資本適足率的納入，將改變最適分配解，同時分析緩衝(buffer)、擴散效果(spillover effect)及傳染(contagion)的變化。文中傳染定義為擴散效果扣除緩衝力道的淨結果，並說明若有超額流動性消費需求衝擊時，一家銀行的倒閉將如何傳染至整個銀行體系。 此研究發現，在資本適足規定下，若長期資產報酬率越大，會更有機會取得較大的緩衝能力，但將面對較大的擴散效果。關於傳染現象，則是發覺當銀行同業存款越小，在資本適足規定下的傳染機會越低；若長期資產的早期報酬率越大，同樣可降低發生傳染現象機率，即驗證資本適足率對於銀行穩定性的貢獻。 / The objective of this study is to testify the effect of capital requirement with regard to information transmission among banks. We develop a model based on Allen and Gale (2000) to discuss that under incomplete market structure, contagion channel is built because of interbank deposits market. We also expand Allen and Gale’s model by putting new parameter, capital requirement, into this model to analyze the impact of capital requirement with respect to stability in banking system. Due to different liquidity demands at each date in different regions, banks can exchange resources in the system to reach the first-best allocation. With capital requirement, the first-best allocation varies and so does buffer, spillover effect and contagion. In this article, contagion is defined as the net result of spillover effect minus buffer. Besides, we explain how the bankruptcy in one region evolves into the bankruptcy in the whole system under excess demand for liquidity. We find out that with capital requirement, if return of long-term asset at final date is higher, there will be more chances to have more buffers but larger spillover effect. As for contagion, it shows that with lower interbank deposits or higher return of long-term asset at early date, the possibility of contagion will be reduced. As a result, we can conclude that capital requirement really improves the stability in banking system.

本研究以2002年至2012年已開發國家食品產業跨國購併案為樣本，以事件研究法，比較已開發國家食品產業跨國購併已開發國家及開發中國家企業的購併宣告效果，去看在跨國購併的文獻議題上和實證結果是否相符。並以雀巢集團為收購公司之案例，比較其進軍已開發國家(美國惠氏營養品)及開發中國家(中國徐福記)的策略及收購後營運與財務績效，可否套用於產業研究結果，希望為後續食品產業購併提供研究參考。 本研究有以下三點發現：1.食品產業自已開發國家購併已開發國家對收購公司的股價宣告效果，較購併開發中國家對收購公司的股價宣告效果佳。2.已開發國家之食品產業收購與該產業相關性越高的企業，對其收購公司的股價宣告效果並無重大顯著之影響。3.無法將雀巢集團收購惠氏營養品之個案套用於產業研究結果，收購徐福記之個案則與實證結果相似，無正向顯著的宣告效果。此二個案皆著重搶攻新興國家市場，並以水平整合及策略互補方式，擴大市佔率及強化產品線，近五年之財務狀況，與同業相比有較佳之獲利表現，且繼續經營之價值。 已開發國家食品產業在選擇跨國購併對象時，可以已開發國家企業為主要收購對象，降低文化及地理距離帶來的資訊不對稱問題及取得策略性資產，投資人對其有較佳的預期，在選擇向前垂直整合策略時需留意，因零售通路需較大規模之經營整合，對於該市場需有更深入之了解，才適合投入至通路端。 / This paper treated cross-border Mergers and Acquisitions (M&A) cases of developed countries’ food industry over the period of 2002 to 2012 with event study. We compared the announcement effects of acquired companies following developed or developing countries M&A and to confirm that whether the empirical results are consistent with the literature. We used Nestle S.A. as acquiring company to compare its M&A’s strategies and performance when acquiring Wyeth Nutrition and Hsu Fu Chi. Hope to be the reference for the following food industry M&A research. The major research finding as follows. First, the announcement effects of developed countries’ food industry following developed countries M&A are better than developing countries M&A. Second, the results demonstrated that the announcement effect had no significant difference among different industrial relevance of target companies. Third, the case of Hsu Fu Chi acquisition is similar with the empirical results but Wyeth Nutrition acquisition cannot. Furthermore, both cases were focused on the emerging markets and complementary strategies. Developed countries’ food industry can chooses the developed countries’ firms as target companies to decrease asymmetric information which caused by cultural, economic and geographic distance and to acquire strategic assets. They also should have enough acquaintance of the markets before they invest in the channel.

本文使用Pesaran,Schuermann and Weiner(2004)提出的全球化向量自我迴歸模型(Global Vector Autoregression Model, GVAR)對房地產市場進行分析。 我們考慮 1994Q1 至 2011Q2 的資料，納入美國、中國、日本及台灣，每個國家各七個變數及一個國際外生變數，使用衝擊反應函數去衡量總體經濟變數與房市之間的連動性，以及房地產市場在國際之間的外溢效果。 本文針對美國實質房價衝擊、美國實質產出衝擊及台灣實質產出衝擊做探討，所得到的實證結果主要可歸納為三點:首先是美國房市下跌會傳遞至其它經濟面，如實質產出、通膨率、利率市場，影響會在第四季時恢復平穩，但多存在著長期影響。其二為當美國景氣衰退時，美國利率市場的反應較為迅速，中國、日本及台灣平均會落後一到兩季才會反應，且美國利率的反應幅度會較大。最後一點為跨國之間的房地產市場雖然沒有顯著的直接連動關係，但是會透過不同管道間接影響他國的經濟市場，其中一個管道可能是經由財富效果傳導至實質經濟面，造成消費需求上的衝擊，進而影響兩國的貿易平衡，另一方面則可能會影響各國央行的貨幣政策，透過金融管道對跨國間的投資產生影響。 關鍵詞:全球化向量自我迴歸模型、共整合、誤差修正模型、房地產市場、財富效果。

台灣金融業競爭日益激烈，在產品同質性高的情況之下，各家金融機構轉而透過服務來創造差異化利基並且盡力與顧客維持長久且深厚的關係，厚植競爭力。對於金融機構行銷人員來說，其透過提供符合期望之產品服務來使既有顧客重複購買使用，並選擇正確的溝通管道與顧客溝通，藉此增加顧客對該行的忠誠度，達到極大化顧客終身價值的顧客關係管理目標。 金融機構與顧客接觸的管道相當多元，從實體分行之臨櫃人員、理財專員、客服中心到虛擬之電子郵件、網路銀行與手機APP等。然而，過去卻少有研究探討金融機構在執行顧客關係管理活動時透過不同「溝通管道」與「溝通內容」對於顧客溝通訊息之說服效果差異。因此，本研究目的在於了解金融機構在執行顧客關係管理活動的訊息傳遞時，透過何種管道以及傳遞何種內容之訊息對於顧客會有最佳之說服效果，進而提升顧客關係管理之成效。本研究主要透過實驗設計與問卷發放來蒐集資訊。 研究結果有以下幾點；首先，顧客對於來自不同管道的「非個人化訊息」所認知之說服效果有差異，又以網路銀行的說服效果最佳。然而「個人化訊息」透過不同溝通管道傳遞，對於顧客卻沒有顯著差異的說服效果。其次，透過「電話」與「電子郵件」傳遞訊息時，搭配「個人化訊息」有顯著較佳的說服效果，其中電話的差異性較大。至於「網路銀行」不論搭配何種內容的訊息，對於說服效果無顯著差異，不過整體來說，使用網路銀行與顧客溝通時，說服效果皆大於其他溝通管道。 / As the competiton among financial industry in Taiwan is getting increasingly fierce, under the high product homogeneity, each financial instutution turns to create differentiation through service and tries hard to maintain a life-long relationship with cistomers. For financial marketers, they make customers purchase the product or use the service again and again not only by providing proucts and services which meets their expectations, but also choosing the right channel to communicate with customers. All the efforts are meant to increase cusomers’ loyalty and attain the goal of customer relationship management – maximize customers’ life-time value. There are multi channels for financial institutions to contact their customers, from physical channels including counter personnels, financial consultants and call center to virtual channels such as email, online bank and APP on mobile phones. However, few studies had discussed the difference of persuasive effects of messages delivered through “different channels” and “different contents” within when financial institutions implementing CRM activities. Therefore, the purpose of the study is to compare and understand by what channel and with what contents may have the best persuasive effects when sending messages to customers, in order to enhance the result of CRM.The main research method is experimental design and collecting data by questionnaires. The study result are shown below. First, the persuasive effect of “non-pesonalized” message delivered through different channels is significantly different, especially through “online bank” has the best persuasive effect. However, the persuasive effect of “pesonalized” message delivered through different channels has no differences. Second, delivering “pesonalized” message by “phone” and “email” has significantly better persuasive effect. Besides, using “online bank” to deliver messages, there is no difference of persuasive effect no matter what content within. But generally speaking, using online bank to communicate with customers, compared to other two channel, it has better persuasive effects.