Elizabeth is an apparel company that is built around the concept of creating a collection of unique children’s apparel that encourages self-expression. The company was founded in January 2016. Their principal office is located in Taipei, Taiwan. The brand was initially created on the foundation of the Fairyware Couture collection. Each dress in the collection is delicately handmade taking over 4 hours of labor. Demand continued to increase for the collection leading the brand to venture into Ready to Wear and Accessories. Elizabeth had successfully found a demand in the children’s wear market. Elizabeth currently has a total of three different collections with more on the way. The first collection launched in May 2016 through the retail channel of a pop up store. The launch was an extreme success with most of the inventory being depleted within the first week. In addition to several large press publications promoting the brand and the new collection for several weeks leading up to the opening and for several weeks after.

隨著高齡化與少子化的現象日益明顯，長者退休後的經濟生活保障逐漸受到重視，國民年金是目前納保人數第二多的社會保險政策。在國人普遍對國民年金保險認同度不高的情況下，衛生福利部藉由補助地方人力，讓各縣市擁有充沛的人力協助中央執行該項政策，以提高國民年金的繳費率。本研究以「103~105年度勞工保險局補助地方政府辦理所得未達一定標準認定及國民年金被保險人繳費率提升計畫」為主要研究範圍，採用立意抽樣來訪談新北市政府、各區公所與民眾，瞭解新北市如何透過訪視、宣導、保費減免等措施來提升該市的國民年金繳費率，以及該市民眾的經濟狀況如何影響其繳費意願，最後，就新北市達成計畫評估指標的情形，思考該計畫與現實狀況的落差，提出未來國民年金政策的改善方向。 在提升繳費率方面，藉由增加服務員、建立跨區合作、定期關懷訪視個案、建立機關配合獎勵機制、結合當地社區資源等來提升訪視的效益。同時，運用多元活動場合及結合他機關宣導的方式，提高國民年金認同度。最後，增加相當期限未繳費即取消保費減免規定，以及輔導民眾就業，穩定其繳費意願與能力。在繳費意願強化方面，則分別針對欠費原因與訪視未果類型進行統計分析，擬定因應對策。在制度設計修正方面，建議縮短保費補繳期限、增加滯納金規定，以督促民眾繳費；其次，建立資訊交流平台，俾利各機關經驗交流與傳承；再者，從繳費意願與生活保障角度修正納保資格，減少行政費用的浪費；最後，建立中央決策機關與基層執行人員的有效對話機制，擴大該計畫的實質效益。

Panama for many decades has been characterized for its privileged geographic position, biodiversity, modern city, economic development, and its success attracting tourists. Panama figures indicate that the tourism and hospitality industries are growing at impressive rates. In the next few 4 years, worldwide international tourist arrivals is expected to grow by the year 2020 to 1.4 billion and by the year 2030 is expected to reach 1.8 billion. Success in the international tourism industry has had also a positive impact in the Hospitality Industry. Accordingly, by 2018 the Hospitality industry is expected to reach a global retail value of 553.8 Billion. Currently out of those millions of tourists, in 2016 Panama attracted over 1.9 million tourists. Important to consider is that this new millennial tourists come with a new mindset, and are looking for new Eco-friendly hospitality options. As it has been stated by the World Travel and Tourism Organization: “The new millennium and the coming decades are a crucial time for the relationship between travel and tourism and sustainable development. The need to preserve the world’s inherent assets for future generations is becoming an imperative goal not only for travel and tourism, but also for all other industries that use the earth’s natural resources.” Consequently Panama is currently facing a shortage in Eco-friendly focused accommodations, and we are currently facing a rising demand of tourists who are looking for affordable Eco-friendly accommodation. Interestingly, Panama through the Ministry of Tourism has been building its infrastructure to promote Eco-tourism. Within our isthmus we offer activities such as: snorkeling, diving, hiking, camping, bird watching, whale watching, zip line tours, rain-forest tours, rock climbing, sailing with dolphins, swimming with sea turtles, white water rafting among others. Therefore due to the increasing number of tourists entering our country, Panama shortage of Eco friendly accommodations, and our well suited infrastructure for Eco-tourism activities, we have a great business opportunity to capitalize in. In our continuous endeavor to have a positive impact on caring the environment while displaying Panama to the world, we are joining efforts in order to start an Eco-friendly hospitality business. Our business model wants to full-fill the current demand for Eco- friendly, self-sustainable, and affordable accommodations. The lodge is expected to be located in Gatun which is characterized by dense forests, fresh air, beautiful lake scenery, hiking trails, the Panama Canal locks, and peace-full environment. We have chosen this location due to its proximity with Panama Canal Gatun locks, Gatun Lake, Rio Chagres, its biodiversity and the fact that there is no Eco-friendly lodges in this area. Therefore, due to the high influx of tourist in Panama, the multiple activities as well as comfortable accommodations we offer, we are confident our Eco lodge will enjoy high occupancy rate. In the initial construction phase, the lodge will consist of 4 main cabins, which will be completely constructed with recycled products such as Reused maritime shipping containers, refurbished furniture's, in addition, we will construct our cabins in harmony with nature and our cabins will run 100% with solar energy. We are not only offering an Eco-friendly, and low carbon foot print option for tourists, we will also offer tours that allow our guests to explore the beauty of Panama. Including the visit to the Gatun locks, bird watching trails, kayaking in the lake, getting to know local culture, exiting adventures on the Chagres River, and connecting with nature. Our main sources of revenue will be from hospitality services, and touristic attraction services. Accordingly, our main expenses recall on the acquisition of land, equipment and construction of cabins and monthly salary and maintenance expenses. In order to evaluate this project, we have calculated a project duration of 10 years with a 10% discount rate. We will begin the project in 2019, and break even on July 2023. The initial total Capital investment will be of $220,000.00 and we will generate with yearly incomes average $60,000.00 and a NPV of +$195,656.55.

Early childhood care and education is one of most fundamental elements on children journey. Although it looks irrelevant, children need it as a passage to use to begin developing their brains educationally as well life skills in generally. Swaziland has been neglecting early childhood care and education for a in the past, however, the situation has changed and now the Swazi government is getting involved through developing policies that support Early Childhood Care and Education. Tomorrow People Academy seeks to provide pre-school education in Swaziland with multiple enrollment programs, to cater for the different kinds of educational needs for the Swazi market. The business plan will present factors on how the Swazi government has moved from not supporting Early Childhood Care and Education to setting up and implementing structures that supports it. The business plan will then present paramount factors that are needed for the success in such an industry.

一般企業所採用的資本預算方法為傳統的現金流量折現法(DCF)，其中最常見的為淨現值法(NPV)、內部報酬率法(IRR)。單純的使用傳統的資本預算評估方式來評估投資計畫，似乎不能根據環境的變遷、景氣的循環而對投資計畫做適度的修正，因此可能根據傳統資本預算評估方式的決策法則做出錯誤的決定，喪失不少好的投資機會。此時如果可以加入實質選擇權(Real Options)的觀念，或許能夠彌補傳統評估方式的不足。 因此，本研究主要以Trigeorgis所提出來的對數轉換二項式模型來作為評價實質選擇權的工具。此架構說明了可以針對投資計畫的特性，求算出該投資計畫所包含下列各種型態之實質選擇權，並可同時考慮各實質選擇權間的交互影響（interaction）的情形。再來承襲Trigeorgis（1996）的研究架構，分析了這些實質選擇權間，兩兩發生交互作用的原因以及其交互作用影響的情形。 按照傳統的NPV法來計算，此投資計畫的NPV為新台幣23.79億元，但是傳統的NPV法忽略了投資計畫本身所有的「彈性」的價值，我們在這裡分析出此投資計畫具有規模擴大的選擇權為新台幣65.64億元，大於傳統NPV法所計算出來的23.79億元。本研究將Trigeorgis（1991）的理論基礎帶到目前台灣最具競爭力的半導體產業中，藉此評估南亞科技公司晶圓二廠的投資計畫，並考慮其產業特性、分析了該投資計畫所具有實質選擇權的種類及價值。本研究結合了理論基礎與實務，也給予了後續研究者作為評估投資計畫的依據。 所以本研究將用來分析在一個半導體廠的投資計劃裡，根據高科技產業特性，評估此投資計劃包含了有哪幾種類型的實質選擇權，並且分別求算出它們的直正價值，和以傳統的NPV法來做個比較，期望能給經營管理者在決策評估上一個參考與依據。

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本研究旨在探討我國所提出的「亞太媒體中心計畫」之內涵與媒賤發展環境中的優劣勢，並按此進一步發展該計畫的社會行銷暨宣導策略。本研究透過德懷術研究(Delphi Method)，以40位的產、官、學三類專家群為對象，進行專家訪談與兩回的問卷調查，藉由其對「亞太媒選中心」內涵的認知與發展環境的評估，歸納在推展該計畫的過程中，宣導者應對目標對象採取何種宣導策略才能使宣導效果極大化。 整體而言，專家群認為自由化與國際化是「亞太媒體中心計畫」最重要的內涵。所以，促使媒體產品與傳輸通道的國際化，並使產業內的人才、資訊、設備及資金能自由流動，以達成跨媒體、跨產業及跨國界的合作，是專家群最大的期許。對我國來說，應選擇影視媒體為長期發展重心，華語節目仍是其中最優勢的利基，故短期以亞太地區的華話市場為目標市場，中期推及全球華語市場；長期則擴展至全球市場，不受語系限制。 在媒體發展環境方面，我國有助媒體產業發展的優勢是關乎華文、產業活力、科技、經濟、人才、及自由的民主政治體制六方面；而劣勢落在政策穩定性、市場生態。媒體內部人才與預算、土地取得及英語程度不足五方面。 最後，透過Kotler & Roberto(1989)的行銷管理過程，和Solomon(1989)的社會行銷執行步驟，綜合歸納德懷術問卷的最後修訂結果，提出「亞太媒體中心計支之社會行銷暨宣導策略」。分述（一）「亞太媒體中心計畫莖」所處的社會行銷環境；（二）目標群的選擇：包含宣導運動的目標層級（注意－理解、知悉、記憶－行動），及閱聽人分眾策略（政府、業者、學者－立委、記者－民眾）；（三）擬定社會行銷策略：決定採取積極自我行銷的手法，切入大型的核心影視產業；（四）企釗社會行銷組合：確立自由化與國際化的定位，以我國的優勢環境為產品，加強說明計王的內涵、商機、現今的法令規定與優惠獎勵措施，並對不同的目標對象採用不同的宣導管道；至於（五）執行與評估行銷成果方面，仍可維持目前政府機構的組織運作，但應增加與民間企業的合作，以求本身能更專注於總體環境工程的營造。 歷經整個研究過程之後，分理論與實務兩方面提出啟示與建議。在理論方面：（一）社會行銷理論於混合性產品上（兼具營利與非營利特性）的適用性有待審慎考量；（二）影視產品在文化意識與商業利益之間擺盪，增加了推動上的限制。 在實務方面：（一）對政府部門的啟示包括(1)規劍單位首當著重於總體環境的改造；(2)保持法令制度上的彈性，以原則綱領取代施行細則；(3)加強政府內部單位的教育宣導，以期提高行政效率；(4)加強對外的宣導工作，多利用大眾傳播媒介，並設立迅速暢通的回饋系統；(5)加強與民間的交流聯繫，注重全民知的權利；(6)注意中國大陸在華語媒體市場中的競爭力。（二）對業者的啟示是(1)成立正式或非正式的組織，加強業界聯繫，提出政策建言； (2)媒體園區正式運作後，業者間可成立管理委員會；(3)相信政府的政策，保持溝通接觸的意願。（三）對媒體記者的啟示(1)持續關心重大政策，監督進度與發展。 對於未來研究的展望，本研究的建議如下：（一）從不同的理論去看待宣導單位與目標群之間的關係，可加入公關理論的討論與應用。（二）將不同性質的政府宣導議題間，做橫向水平的比較，如選擇交通安全、家庭計益、心靈改革等活動，確定貨體產品和無形勞務在宣導策略上的差異；或可進行效果評估，找出政策類型與的傳播宣導方式之間的關聯。（三）由於「亞太媒體中心計畫」是一長期的規劃，所以可以在日後重複目前的研究，或是僅專注於目標群滿意程度的調查，為不同的目標群規劍更細緻的傳播方式。 本論文亦位於http://www,digicor,com/joel。承蒙研究所堯庭同學幫助，特此盛謝。 / Based on the theories of public communication campaign and social marketing, a promoter could synthesize the notes of principal ingredients-who, say what, to whom, in which channel, with what effect (Lasswell, 1948)-while designing a communication campaign. In this research, they are also the foundations for further interviews with professionals and designing the main questionnaire. Through Delphi Method and a two-stage questionnaire survey, the purpose of this research is to clarity the priorities of developmental objectives of Asia-Pacific Media Center, and the proper campaign strategies. The results of this survey show that our strengths include Mandarin popularity, the energy of video industry, technology foundations, economic stability, plentiful human resource and democratic regime. But our weaknesses fall on the insufficiency of policy stability, market guidelines, programme budget, land cost and English using as well. According to Kotler and Roberto's social marketing management process(1989), and Solomon's several important concepts of design and implementation of social campaigns (1989), I turned the final results of questionnaire into the“strategies of social marketing and communication campaign”for Asia-Pacific Media Center plan. All of the strategies were described step by step, including (1) social marketing environment, (2) target audience research (campaign objectives and audience segmentation), (3) social marketing strategies (the markets involved and campaign spirit), (4) social marketing mix (positioning, product, price, messages, and promotion channels), and (5) executing and evaluating marketing efforts. After the whole research being done, I proposed some suggestions in two phases as the following. In theoretical phase: (1) To consider the adaptability of social marketing theory in profit/nonprofit products carefully. (2) To face the value of video industries and products wagging between cultural ideology and commercial benefit which increase the limitations of implementation. In Practical Phase: First, for Government (1) To concentrate their efforts on creating a good macro environment when making plans (2) To maintain the flexibility of laws and regulations-principal outlines are much more important than executing steps. (3) To strengthen the knowledge and significance of this cross-century plan among the departments of the government and to increase the efficiency of administration (4) To increase the external campaigns through mass media as a cost-saving way in order to keep all target audience informed immediately (5) To strengthen the contact with the public and respect people's right to know (6) To track the competition of Mainland China in the Chinese media markets. Secondly, for media enterprises (1) To set up formal or informal organizations to tighten the bounds among the video industries, and to be a proper adviser in government decision-making process (2) To establish a management committee responsible for executive work and campaign planning after the media park being built (3) To trust the policies made by the government and to be willing to communicate with the government. Finally, for reporters (1) To keep an eye on major government policies and to supervise the process and development continuously. As to the prospect of future study, the suggestions are as follows: (1) To view the relationship between the promoter and target audience from different kinds of theories, which could take the theory of public relation into consideration (2) To make horizontal comparisons of different kinds of issues promoted by the government, such as traffic safety, family plan, etc. to ensure the differences of promotion strategies in solid products and invisible service (3) To repeat this kind of research in the future since the Plan of Asia-Pacific Media Center is a long-term plan, or to concentrate on the satisfaction survey of target audience only in order to propose delicate communication methods for different levels of target audience.

On August 25, 2004, Taiwan was hit by Typhoon Aere which caused great damage in Taoshan Village Wufong Township in Hsinchu County. Later that year, in order to reconstruct Wufong Township and promote tourism, the Hsinchu County Government proposed the “Second Overall Review of the Qingquan Scenic Area Project”. The residents of Taoshan Village are aborigines. Many factors hinder aborigines from participating in the development of public policy, including incompleteness of information, weakness of mobilization, and cultural differences. This study is a case study of Taoshan Village, Wufong Township, and interviews local residents, resident representatives, and government officials. Through the case study, the thesis aims to develop an understanding of the process of citizen participation of the indigenous people in Wufong Township during the Second Overall Review of the Qingquan Scenic Area Project and to analyze the difficulties in implementing citizen participation during the process of urban planning. The results of the research show that the citizen participation system outlined in the existing urban planning regulations cannot be effectively implemented in the indigenous regions. As a result, the residents have a very limited influence on decision-making. In addition, the study also finds that a lack of citizen participation in the early stages of urban planning led to some problems. Finally, based on the findings and results, this study provides suggestions on policy in hopes that citizen participation can be implemented effectively in indigenous regions.

近年來，智慧型互動電視的應用是不少數位生活空間研究的焦點之一。我們認為，好的互動式數位電視系統必須有生動靈活的使用介面與使用者互動。在本研究中，我們提出以智慧型3D動畫角色為介面之互動數位電視系統，希望可以藉由智慧型3D動畫角色在介面上的呈現，加強使用者於互動數位電視系統的使用經驗。在我們過去所開發的互動數位電視系統SITV上，有許多不同的互動情境可納入智慧型3D動畫角色設計的考量。我們提議讓智慧型3D動畫角色在肢體動作表現上具有行動力與表達力的概念，使得動畫角色在互動數位電視系統上，能夠依據不同的情境與角色本身之狀態，選擇適當的動作在螢幕上移動並且能呈現適當的情緒，讓互動數位電視系統之服務更加友善。本研究以JAVA開發動畫系統，並設計實驗驗證不同介面對使用者的影響，結果顯示，使用者認為智慧型3D動畫角色介面是最有善的。 / In recent years, intelligent interactive digital TV is one of the most important applications in the research of digital living space. We think a good interactive TV system must have a vivid user interface to interact with users. In this research, we propose to incorporate intelligent 3D character into the interface design for interactive digital TV system, to enhance the user experience of the interactive digital TV system. In the smart interactive digital TV system we developed before, call SITV, many interactive scenarios can be considered in the design of intelligent 3D character. We propose to develop our intelligent 3D character with the concepts of mobility and expressiveness on body motion such that appropriate emotions can be presented through motions depending on the scenario and character configuration. For example, an intelligent 3D character can act like a housekeeper living in the TV monitor. He can take different actions for different scenarios to make the service friendlier. We have developed our animation system in JAVA and designed experiments to evaluate different types of user interface design on different scenarios. The experimental results show that an interface with an intelligent 3D character will be friendlier than the others.

It has been said that the XXI century is the century of people; social media, web2.0 applications and other technology breakthroughs have made the world every single day a smaller place. iChina forum takes advantage of all available existing technology to provide seasoned China experts with a platform that help them share their knowledge with the world. Our purpose is to enhance the mutual understanding between east and west towards and harmonic future. This business plan explains how through the use of open source development tools, a network of partnerships and social media marketing a low cost internet startup is possible.