台灣光電產業為近年來台灣經濟成長的最佳動力來源之一，截至2010年，台灣光電總產值已經突破新台幣2兆元。其中以LED、顯示面板、太陽能電池模組等貢獻最多，帶給台灣大量的就業機會，並創造出全球第一的產值。然而，台灣光電大廠以往的經營模式大都以OEM/ODM為主，製造代工屬微笑曲線價值最低的中間區域，因此企業不斷找尋轉型的機會。近年來因能源耗竭隱憂，綠能產業蔚為未來科技革命的新主流，如太陽能發電、風力發電、LED照明、電動車等，為台灣光電大廠創造新的契機。幾間光電領導大廠紛紛跨入綠能產業，除了研發製造端，也開始嘗試挑戰下游的系統整合與行銷通路，尤其以太陽能發電系統為主。面對下游不熟悉的領域，以及眾多的綠能廠商競爭對手，光電企業必須從自身核心能耐出發，找尋最佳切入點，並靈活運用相關資源，與事業夥伴密切合作，方能找到自己的定位，建立獨特競爭優勢。 本研究從光電企業跨足綠能產業的先後整體性策略布局進行分析比較，並由顧客價值與企業核心能力的角度出發，深入探討面對綠能產業下游的新事業之組織設計、營運模式、關鍵資源、關鍵流程等。本研究建議台灣光電廠商面對市場白地時，應打破傳統製造思維，以創新商業模式進行在地化資源整合，進而建立行銷通路，打造自有品牌。並且建構良好的學習交流管道，讓新事業在下游的經營管理經驗帶回企業。 / Recently, the optoelectronic industry becomes one of the driving forces of economic growth in Taiwan. Until 2010, the output value of optoelectronic industry was over 2000 billion NTD, creating many employment opportunities. The optoelectronic industry in Taiwan is accounted for the largest output value in the world, especially in sectors such as LED, photovoltaic panels, solar cell and solar modules. However, a lot of optoelectronic companies in Taiwan are OEM/ODM based. They capture the lowest value in the supply chain. Hence, many companies are eager to seize the opportunity to implement transformation strategy. Nowadays, due to energy depletion issue, more and more people care about the popularized green energy industry, include solar power, wind power, LED lighting, electric cars and so on. This condition states good foundation for optoelectronic companies in Taiwan to perform transformation strategy. Some leading companies started to cross boundaries into the green energy industry, especially focusing on manufacturing and system integration of solar power system. Facing the unfamiliar downstream business and existing green energy competitors, optoelectronic companies should start with own core capability to find the best point of entry while entering the whole new industry. They need to integrate local resources and cooperate with business partners, finding their unique position and to build up their own competitive advantage. This study analyzes a comprehensive strategy framework for optoelectronic companies in Taiwan crossing over to the green energy industry. First thing ahead, the company should start with its own core capability and consumer value, developing new business model, organization structure, key resources and key process of the new field. The conclusion of this research suggests that optoelectronic companies in Taiwan should forgo its old ways of manufacturing thinking, and operate with innovative business model to integrate the localized resources, establish its own marketing channel, create its own brand, and construct good learning process that can bring downstream experience into the organization when operating in the new industry.

台灣中小企業的發展歷程，從創造台灣經濟奇蹟的原始動力到1980年代後期起，因國內外環境改變而面對嚴重的挑戰並歷經重大的改變。直至今天更因全球化的衝擊，正面臨嚴苛的考驗。其中能成長為跨國大企業者，實在寥寥可數，而大部份均歷經生存與滅亡的不斷輪迴。加上台灣企業逐漸大型化，大型企業開始獲得台灣經濟的主導權，中小企業在台灣經濟的比重逐漸降低。然而，在全球供應鏈上，台灣不論是大型企業或中小企業大部份均只是扮演中段生產與代工的角色，供應鏈上的上游原料與材料技術卻無法占有一席之地。這樣的現況我們似乎只歸因於市場機制的優勝劣敗而鮮有進一步的具體解決方案與實際創新商業模式之深入探討。然而，從一些成功的案例我們發現其實有一些具特異性與價值性資源及能耐的中小企業在面對常態資源不足，市場生態丕變、與組織對應不良的困境中，善用自己的核心能力，從理論與應用科學的發展、核心能力的延伸與擴張，競爭策略的預應彈性與組織能力的強化做為變革的基礎，逐步發展其成功的創新商業模式。 本研究以”台灣中小型科技公司之競爭策略與競爭優勢”為架構，以” 噴墨列印產業 ”之利基創造為導入實例，進行對台灣中小企業科技核心能力的認知，應用策略、經營模式、與變革創新的階段性探討與分析。期能從競爭策略的面向，提出問題與理論驗證，並提出一成功營運模式的研擬。此外，再以其在高競爭障礙市場的成功實績，進一步探討台灣中小企業如何善用獨持資源與策略轉折，創新創造利基市場，由小做大，建立跨國的成功創新商業模式，甚至建立自有品牌。最後，期望本研究的理論參據與實績驗證的內容和建議對台灣中小企業在困境中的力爭上游能有所助益。 / Since the time of creating the original driving force of Taiwan's economic miracle to late 1980s, the development of Taiwanese SMEs has been facing serious challenges and experiencing major changes due to rapid changes in domestic and international environment. Even today they are facing a more severe test because of the impact of globalization, and very few of them are able to grow to large multinational companies while most of them have been going through the continuous cycle of survival and extinction. Furthermore, Taiwanese enterprises have become larger in scale gradually, and large companies have begun to gain dominance of Taiwanese economy. The proportion of SMEs in Taiwanese economy has gradually reduced. However, in the global supply chain, most of the enterprises in Taiwan, no matter SMEs or MNCs, play the role of “ production and OEM/ODM” and rarely place the upstream of the supply chain as suppliers of raw materials and technology. This current situation seems to be attributed to the market mechanism fitness and few further specific and practical solutions have been discussed and conducted earnestly into the innovative business model in depth. However, from a number of successful cases, we discover that there are some SMEs, who are capable of core competencies and special advantages yet inadequate resources and capabilities, the changing market ecology, and the plight of organization corresponding ability, have successfully developed their own business models by their core competencies and the development of theoretical and applied science, the precise implementation of extension and expansion of core competencies and the strengthen of pro- action flexibility of competitive strategies as well as the capability of organizing, and gradually achieved the innovation and progressive development of the unique successful business model. In this research, the technical core competences, application strategies, innovative transformation and new business model of Taiwan's SMEs will be carried into analysis and discussion based on the framework of " competitive strategy and competitive advantage of High-Tech SMEs in Taiwan " setting the foundation of "The ink jet printing industries" as an illustration. For each stage of competitive strategies, the questions will be presented with theories to verify, and the simulation of successfully-operated models will be brought out. In addition, from the successful examples in high competitive barrier market, this research will further explore how good Taiwanese SMEs are by using the core capabilities and strategy transition to gradually innovate the global niche market with successful innovative business models, and even establish their own brands. Finally, I hope the theoretical reference, content and recommendations of performance verification can be helpful to get through the plight of the striving SMEs in Taiwan.

本研究從廣義的社區傳播觀點出發，探討傳統社會結構限制下的社區已婚女性，如何展現她們的能動性從家庭「走出來」，並且成為社區大學和在地社區產生連結的中介角色。在已婚女性的個人能動性方面，研究者發現根據女性所擁有的資源差異，會影響她們自我定位協商的方式。其中自主性內隱的女性，使用了「以退為進」的戰術，有意識或無意識地鬆動了傳統「賢妻良母」的自我定位。而在女性發揮能動性的過程裡，她們也展現出一種默會知識樣貌──同理心和禮物經濟。這些默會知識的運用，使她們得以在家庭和社大的場域，扮演橋樑般的角色，在情感層面上建立起對班級、社大與社區的集體認同，以及可被用於即時動員的人際網絡。而她們也會以自己的知識經驗為基礎，將社大的理念轉化為她們所認可的具體行動。 / The idea of "Community Communication" is not limited to the use of community media. In a broader perspective, interpersonal communication in everyday life should also be identified as a sphere of community communication. Therefore my research focused on the interpersonal communication of four married women who took courses in Chi-Mei Community University. From their cases, the agency of married women who lived under traditional social restraints was distinctively uncovered. As long as these female students found their own way out of domestic life, they voluntarily became mediators in community communication. They helped Chi-Mei staff not only in running courses more smoothly but also in building rapport with local inhabitants successfully. All these female students identified themselves with the roles of "wives and mothers." However, based on the different resources they acquired, they developed various tactics in the re-negotiation of self-identities during the post-parental period. In one case where the husband had more power over his wife, the wife swiftly came up with strategic approaches that instead helped her gain the advantages over her husband (sometimes even without his knowing it). With this kind of wit cultivated from daily communications, while studying in Chi-Mei Community University, these married women even foster certain tacit knowledge which can be defined as "empathy" and "gift economy". By making use of tacit knowledge, these women translated the concepts advocated by Chi-Mei staff into real actions. And they were able to mobilize their family members and friends in taking these actions as well. Yet they did not associate their voluntary contributions with the abstract concepts, but attributed the actions to their sense of belongings as a community with Chi-Mei and the people whom they admired. These female students actually underestimated their importance in community mobilization. In fact, after Typhoon Morakot seriously damaged southern Taiwan in August 2009, the community networks fostered by women’s interpersonal communication played crucial roles in delivering materials to those victims in need. This was a good example of how the loosely connected networks could be activated at some critical moment while community mobilization is urgently required.

University of Macau / Faculty of Education

University of Macau / Faculty of Education

本研究主要的目的在探討父母教養信念與方式、孩子內在動機資源、以及孩子成就之間的關係，即本研究所假設之「父母教養信念與方式影響孩子成就模式」是否成立。其中父母教養信念與方式是以父母重視學習、父母正向知覺、父母投入、以及父母自我效能為測量變項；孩子內在動機資源是以能力感、自主性、以及連繫性為測量變項；孩子成就是以期末成績、以及老師所評定之五育表現為測量變項。 本研究以雲林縣及台中市共15班的七年級孩子與他們的父母為研究對象。測量工具有三種分別為，測量父母教養信念與方式之「父母教養信念與方式問卷」，測量五育表現的「老師評比問卷」，以及測量孩子內在動機資源的「自我信念領域量表－中文版」。前兩個測量工具為研究者自編，以110份預試問卷，進行選題，建立信、效度，並以正式施測的521個研究樣本考驗問卷之有效性。後者則是譯自學校衡鑑研究工具(Institute for Research and Reform in Education、Inc.、IRRE、1998)的「自我信念領域量表(Beliefs about Self Scale)」。 結構方程模式考驗的結果顯示，「父母教養信念與方式影響孩子成就模式」與觀察資料達到良好適配，表示父母對孩子學習的正向觀感、父母本身認為學習對孩子的重要性、父母參與孩子學習活動的頻率、以及父母認為自己擁有幫助孩子發展的自我效能這四項父母教養信念與方式，能構築成支援性後天環境，除了直接影響孩子成就外，也會經由孩子產生掌握學習活動的能力感、主動參與學習的自主性、以及與環境建立安全連結的連繫性，幫助孩子在學校的表現。 根據逐步迴歸分析，本研究也發現，不論是預測孩子的期末成績是由老師所評定的五育表現，父母認為學習對孩子的重要性、父母對孩子表現的正向知覺、以及孩子所擁有的能力感相對上是較重要的父母教養信念與方式與孩子內在動機資源變項。因此對於七年級孩子的學習，父母較有效介入方式，並非直接的課業教導或監督、安排課後補習或才藝訓練、或對孩子不時的耳提面命，而是秉持重視學習的態度，正向樂觀地看待孩子的表現，這種態度上的潛移默化，孩子就容易建立正向的自我概念或能力感，進而表現得好。 除了上述結果，本研究也提出實務、以及未來研究上的建議，期望能作為家庭與親職教育領域的參考。 / This research is to examine a process model of relations among parental beliefs/practices、child inner resources and child achievement、namely、to validate the proposed 『Model of Influences on Parental Beliefs/Practices and Child achievement』. The parental beliefs/practices are composed of four observed variables: parents』 valuing learning、positive perception、involvement and self-efficacy. The child inner resources includes three observed variables: perceived competence、autonomy and relatedness. The child achievement comprises two observed variables: grade point average (GPA) and school performance. Participants were children in 15 classes of Grade 7 and their parents. Three self-report questionnaires、including 『Parental Beliefs/Practices Questionnaire』,』Teacher Ratings Questionnaire』 and 『Beliefs about Self Scale』 (Institute for Research and Reform in Education、Inc.、1998)、were utilized to measure the observed variables of parental beliefs/practices、child inner resources and child achievement respectively. The former two instruments、designed by the researcher、were established by a process of item selection and testing of reliability and validity based on the data of 110 participants in a pilot study. The factor structure and validity of these two instruments were further validated by 512 participants. The latter one was translated from the Belief about Self Scale (IRRE、1998) of Research Assessment Package for Schools developed by Institute for Research and Reform in Education、Inc. The test result of SEM suggested that the proposed 『Model of Influences on Parental Beliefs/Practices and Child Achievement』 fit the collected data well. That means、besides enhancing children’s achievement directly、all of the four parental beliefs/practices are able to generate a supportive environment to influence the children’s achievement、mediated by child inner resources. By the results of stepwise regression、we found that parents』 valuing learning、parental positive perception and perceived competence are important variables in predicting either GPA or school performance. This finding implied、to children in 7th grade、the effective ways in helping children may not be guiding or monitoring their learning activities、arranging additional training or providing advice、but to emphasize learning and appreciate children’s performance positively. This kind of attitude will enhance children’s positive self-concept or perceived competence so as to improve their performance in school. Besides above results、we raised several advices for parents and school for the sake of parental practices and education. Suggestions were also made for further research.

研究目的：欲瞭解自閉症類疾患兒童，橫跨幼兒期、學齡前期至學齡期的自閉症狀發展軌跡，探究當中是否存有不同的發展軌跡，並檢視不同發展軌跡的群體在認知功能與適應行為隨時間的變化型態是否有差異，以及不同群體在早期的社會溝通能力或療育經驗上是否有差異。 方法：本研究有37名自閉症類與24位非自閉症類受試者納入分析，共測量三次：時間點一平均生理年齡為2歲半、時間點二為4歲、時間點三為8歲半。於三個時間點皆以自閉症診斷觀察量表評估自閉症狀嚴重度、以及穆林發展量表或魏氏兒童智力量表第四版評估認知功能，在時間點二與時間點三以文蘭適應行為量表第二版評估適應行為；另外，在時間點一以台灣版兩歲期自閉症篩檢工具評估社會溝通能力，以及在時間點一至時間點二之間，以電話訪問的方式紀錄兒童每週參與療育的時數。 結果：由階層式集群分析結果顯示，社交情感嚴重度校正分數可將自閉症類與非自閉症類兒童分群，並於自閉症類兒童中可再分為維持高嚴重度組與退步組。兩組自閉症類兒童於學齡時期在社交情感症狀皆呈現嚴重度明顯上升的趨勢，在認知功能與適應行為隨時間的變化型態相似，不過維持高嚴重度組在認知功能與適應行為有較低的分數（但未達統計顯著）。此外，兩組自閉症類兒童於時間點一的意圖溝通能力即有差異，不過僅共享式注意力可預測日後社交情感症狀發展軌跡之分群。 總結：由結果可見自閉症狀維持高嚴重度組，於認知功能與適應行為有較明顯缺損，推論自閉症類兒童的自閉症狀嚴重度與認知功能及適應行為並非完全獨立的變項。兩組自閉症類兒童於學齡期症狀嚴重度上升，而此趨勢在退步組兒童更為明顯。雖然本研究並未發現早期療育經驗對於社交情感症狀發展的影響，不過共享式注意力對於日後社交情感症狀有預測力。進一步討論此結果在理論與臨床實務上的應用。 / Purposes: the purpose of the study was to plot longitudinal developmental trajectories of autism symptom severity in the children with autism spectrum disorders (ASDs) from toddler age to school age. And to examine whether these different trajectories are associated with the cognitive function, adaptive behavior, early social communication skill, and early intervention experience. Methods: Thirty-seven children with ASDs and 24 children with developmental delay participated at time 1 (mean chronological age was 2.5 years old), and then followed at time 2 (mean chronological age was 4 years old) and time 3 (mean chronological age was 8.5 years old). The study assessed the autism symptom severity by ADOS and cognitive function by MSEL or WISC-Ⅳ at three time points; adaptive behavior by VABS-II at time 2 and time 3; and early social communication skills by T-STAT at time 1 and also used telephone interviews to record participants’ weekly intervention hours during time 1 to time 2. Results: In hierarchical cluster analysis, social affect calibrated severity score (CSS) could discriminate ASDs and Non-ASDs groups, also could divided ASDs into two groups, called persistent high and worsening groups. The social affect symptom severity increased at school age in both groups. On the other hand, the change of cognitive function and adaptive behavior with time showed similar pattern in the two groups. However, participants in the persistent high group have relatively lower scores of cognitive function and adaptive behavior, although did not rearch statistically significant. Furthermore, two ASDs groups at toddler showed difference in intention communication skills; however, only joint attention could predict social affect trajectory subgrouping. Conclusions: In summery, the study showed that persistent high group has more cognitive and adaptive function impairments than the worsening group in the children with ASDs. It seemed that the autistic symptom are not entirely independent with cognitive function and adaptive behavior. Moreover, the symptom severity increased at school age in both the persistent high and the worsening groups, and this trend was more significant in the worsening group. Additionally, the experience of early intervention showed no significant effects on developmental trajectories of social affect symptom; however, the joint attention was found to be an index to predict the development of social affect symptom in ASDs groups. The theoretical and clinical implications were discussed.

科学研究費補助金 研究種目:基盤研究(C) 課題番号:15530423 研究代表者:速水 敏彦 研究期間:2003-2005年度

科学研究費補助金 研究種目:試験研究(B)(1) 課題番号:05555158 研究代表者:谷川 恭雄 研究期間:1993-1994年度

市場導向指的是一種辨識市場狀態和顧客需求的企業理論，可以藉由不同的市場情報蒐集來達成。由此，其中的「市場感知能力」和「市場連結能力」能夠幫助企業不斷地修正、改進、創新及再定義原本的市場觀點，並研究市場中所有角色之間的關係。本研究致力於如何以文字探勘、資料探勘及機會發掘等理論創造一個服務的資訊系統來提升這兩個能力。運用本系統可以協助企業在不同市場中找到潛在資源及合作夥伴以共創複合性產品。換句話說，以這種開放關係和不同公司的共創方式更能達到相互曝光、產品與服務互補的效果。而更好的市場導向可以幫助企業間創造出更好的複合式產品並達到利基市場的競爭優勢。 / Market orientation refers to the business philosophy that focuses on identifying and meeting the stated or hidden needs of customers through various approaches of intelligence gathering activities. To this end, two important capabilities, market sensing and market relating, are to enable business to formulate, examine, modify, renovate and redefine their market views and investigate among all players in the market. This study focuses on how to exploit information system as a service to facilitate the acts of the market sensing and market relating capabilities in terms of information technologies of the text mining technique and the chance discovery theory. In addition, this service would help various businesses seek new, necessary and related resources or fellow companies for each other to cooperate to form a complex service product from different markets. In other words, cooperating in the open relationship, different companies attain more possibility to mutually expose their features, product or service, which achieves a marketing for those companies in different markets as well, and better market orientation is also avail business to make better complex product or service for niche market to get competitive advantages.