股票是許多人採取投資的項目。若能準確預測股價的漲跌，則可以有效地降低投資風險，賺取利潤。然而，有許多因素會影響股票走勢，例如政治因素，匯率變化，天災人禍。因此，股票走勢很難被精確預測。我們嘗試用模糊統計來解決股價預測的問題。本論文藉由模糊相關矩陣來建立多變量模糊時間數列，以便用來預測股票趨勢。實證研究則以台灣加權股價指數為對象，對每日的收盤價進行模糊時間數列分析與預測，還計算誤差與準確率。實證研究顯示，能降低投資者的風險。

具有跨產業消費性能的聯合積點卡，已是未來卡片運用功能的依歸，也是國內各家業者爭相投資的方向，目前國內雖然已經有國泰集團、統一集團、新光集團等大企業爭相宣佈有跨足聯合積點產業的訊息，但因為步伐的不同與評估標準的差異，目前仍處規劃期，由遠東集團投資鼎鼎聯合行銷所領軍的「快樂購聯合積點卡」94年率先以領頭羊之姿，成功的打入台灣消費市場，並以發卡量四百三十萬的驚人數字(2006, 鼎鼎聯合行銷)，坐穩聯合積點卡龍頭的位置。 本研究僅以「快樂購聯合積點卡」為研究對象，並以關係管理觀點去分析聯合積點卡在台灣推行的現況與方式，分析此類卡片所提供的服務方式與顧客之間在忠誠度、滿意度的關係，進而提出建議改善方案。 為探討聯合積點卡的優缺點與使用狀況，研究分別使用了深度訪談法與問卷調查法，並以鼎鼎聯合行銷各部門的專案負責人、及擁有快樂購卡片的卡友做研究調查對象，問卷總計發出346份，有效問卷為330份，回收率達97%，資料分析採用Cronbach’s σ 信度分析、描述性分析、相關性分析、及卡友的生活型態因素分析。 研究結果顯示，大部分的卡友對聯合積點卡的整體忠誠度與滿意度是高的，且申辦使用快樂購卡的卡友，並沒有明顯的年齡、教育、職業、收入等分別，卡友對快樂購聯合積點卡，多持正面的回應與肯定，支持卡友持續使用快樂購聯合積點卡的主因為快樂購卡可跨通路消費及紅利累點的服務機制。 / The function of united point-collection is a future trend with cross-industry consuming performance. It is also the direction of investment among enterprises in the whole country. Although the famous enterprises such as Cathay Group, Uni-President Group and SKIS Group have been released the message of united point-collection, it is still in the planning stage due to difference in evaluation standard. DDIM (DingDing Integrated Marketing Service Co.), which is founded by Far Eastern Group, issued “HAPPYGO” card successfully to occupy consuming market in Taiwan during 2005. Now the total amount of cards is about 4.3 million (2006, DDIM), and it is also the number one in this field. This research focus on the “HAPPYGO” card as the study case, and analysis the status and promotion methods of the united point-collection card in Taiwan through the CRM (Customer Relationship Management) view. The main idea is to analysis the relationships between customer loyalty and customer satisfaction in this sort of card, then make the recommendations to improve the program. To discovery the usage condition and pros and cons of HAPPYGO card, the research used deep interview and questionnaires as the method, and it includes project managers in DDIM and HAPPYGO cardholders as the interview samples. 346 questionnaires were collected, and 330 questionnaires were valid. The valid response rate is 97%. The data analysis adapted Cronbach’s α reliability analysis, descriptive statistics, correlation analysis, and cardholder VALS to verify the research. The result of the research indicates that most of the cardholders are satisfy with the HAPPYGO card loyalty program. For HAPPYGO card applicants, there is no obvious difference in age, education, occupation and salary level. Research found that cardholders have positive responses and attitudes with HAPPYGO card. The main reason for cardholders to use HAPPYGO card continuously is that it provides collecting and accumulating cross-industry point services.

This thesis gives a brief account on the segmented Chinese stock markets. The indexes of A shares, i.e. shares on the domestic market sold only to domestic investors and the H share index, i.e. foreign shares sold on a foreign stock market, Hong Kong, and sold only to foreigners are compared. With time, the Chinese government is opening up its stock market more and more and allowing more interaction between local and domestic stock markets, but one step at a time. Three major attempts to open up the markets are described and investigated on their effect on the integration of the H share market and the A share market. We checked for the introduction of CEPA, QDII and “through train”. The tests applied were ADF test, Engle-Granger cointegration test and Granger causality test. We found no cointegration for the entire sample and in none of the subsamples we used. The findings on the causality relations among the different stock markets don’t confirm any of the four causality relations defined before. We don’t see any unidirectional causality and it changes over time. We cannot confirm the global center hypothesis or the home bias hypothesis, but we can also not claim that the markets are completely segmented and show no correlation among prices. There is a correlation and there are causality links but they change every time the government changes its regulations. However, it is not clear what kind of regulations will make the causality change in which direction.

為因應激烈之市場競爭，企業需提供更優質之服務以滿足顧客需求，而CRM及顧客資本為一有效工具，能協助企業提升競爭力。惟面對不同之顧客型態，可能亦應發展出不同之顧客資本累積及CRM活動設計，以滿足顧客真實需求。故本研究在了解因顧客型態不同所導致之顧客資本及CRM活動重點各為何及是否有所差異。 本研究藉由深度訪談個案公司熟知行銷相關活動之高階主管，了解其針對不同型態顧客所設計之顧客資本指標重點及主要CRM活動，分析其異同做一探討，並輔以問卷發放，做為個案公司相關人員對於顧客資本指標的重要性認知之佐證。 研究結果驗證：(1)企業面對不同顧客型態所共同重視之顧客資本有八個因素構面，然其重要性程度略有差異，因素構面重要性程度達顯著差異者有三項。(2)企業所關注之顧客資本重點不同，會進一步影響其CRM活動重點及資源投入程度，而產生差異。

台灣自一九九零年代末期極力發展消費性電子產品代工以來，面臨人工成本過高而需要將生產線外移到大陸，連帶很多上下游的零組件製造廠，與供應鏈相關的產業都需要到大陸設廠。以多國企業在台灣的子公司之立場來看，以往客戶與經銷方式都是在台灣進行，理當全部由台灣子公司管理並負業績成長之責。但是當開始有客戶移往大陸設廠時，連帶需要將材料供應到大陸，進行生產線成品或半成品的製造，這樣的趨勢使得多國企業之材料供應商因為台商客戶產地的移轉，也慢慢的擴及至中國大陸。此時多國企業在台灣子公司的供應鏈管理與客戶關係管理等營運策略，都會與純粹「台灣供應，台灣生產」的模式迥然不同。 本研究將整理近年文獻中對多國企業子公司間競爭合作的狀態與原因，輔以子公司的自主權高低對競爭合作的影響，透過文獻中對子公司間競爭合作整合模式的架構，探討美商M公司各子公司之間的競爭合作個案，其競爭合作模式為何？競爭與合作的目的為何？並站在母公司的角度檢視何種情況會讓母公司主導子公司之間合作？何種情況會讓母公司放任子公司之間競爭？影響母公司決策的決定性因素是否與文獻中相同？其協助合作或競爭的配套措施又與文先中所提有何差異？以什麼方式展現其配套？ 在合作能為公司帶來最大利益的情況下，母公司會主動要求子公司以合作方式進行，或是子公司間會相互協商，共同為同類產品與相近的市場狀況主動的合作，為母公司與子公司帶來共贏的局面，以期求取獲利的最大化。若考量到面臨外部競爭者的介入時，會讓子公司之間存在一種競爭狀況，即是內部競爭是屏除外部競爭者介入的一種很有效的方法：當各子公司為了鞏固勢力而緊密的跟客戶往來、提供服務，多方進行的良好客勤關係，會讓外部競爭者沒有存在的空間，加上公司品牌知名度與強力的技術支援，母公司的產品事業群較不容易在該市場失去佔有率。 在這種母公司可能主導合作又有機會放任競爭的氣氛下，子公司該是「為各子公司的業績目標考量」？亦或是「為母公司的總體利益」？此一現象是市場結構的使然，母公司面對此一課題時應回歸市場面，以市場導向為著眼，全面的以長期市場利益做為解決此一爭議的方法，並思考市場結構的差異，訂定適切且合理的年度目標！

This study seeks to analyze the differences in the U.S. and China's policies towards freedom of navigation in the South China Sea. The South China Sea is one of the most important waterways in the world, linking the Middle East and Southeast Asia to the Pacific Ocean. It is of crucial interest to the United States for transit of energy and other resources as well as power projection via the American naval fleet. These waters are of interest to China as well, but for different reasons: the PRC claims an historic right to the area as a part of its territorial waters. The analysis uses declassified American Presidential correspondence and policy memoranda, U. S. Department of State publications, and the Congressional Record, among other first-degree sources, to discuss American policy; Chinese policy is explored through domestic law, official statements, government maps, and official news sources. After examining the relevant international law framework, history of the issues, and the work of other academics on the subject, this paper presents each side's individual policy towards freedom of navigation, the South China Sea, and freedom of navigation in the South China Sea. Finally, the two policies are contrasted and recommendations are made for how conflict might be minimized. / This study seeks to analyze the differences in the U.S. and China's policies towards freedom of navigation in the South China Sea. The South China Sea is one of the most important waterways in the world, linking the Middle East and Southeast Asia to the Pacific Ocean. It is of crucial interest to the United States for transit of energy and other resources as well as power projection via the American naval fleet. These waters are of interest to China as well, but for different reasons: the PRC claims an historic right to the area as a part of its territorial waters. The analysis uses declassified American Presidential correspondence and policy memoranda, U. S. Department of State publications, and the Congressional Record, among other first-degree sources, to discuss American policy; Chinese policy is explored through domestic law, official statements, government maps, and official news sources. After examining the relevant international law framework, history of the issues, and the work of other academics on the subject, this paper presents each side's individual policy towards freedom of navigation, the South China Sea, and freedom of navigation in the South China Sea. Finally, the two policies are contrasted and recommendations are made for how conflict might be minimized.

自1993年七月，大陸第一家企業『上海石化』赴紐約證券交易所(New York Stock Exchange, NYSE)掛牌並發行美國存託憑證(American Depositary Receipt, ADR)之後，許多大陸企業先後至美國各證券市場進行掛牌上市。然而，發行美國存託憑證的行為將如何影響到企業價值的變化，是各方研究所希望深入探討的議題，故在本研究中，以Tobin's q作為觀察指標，探究大陸企業赴海外掛牌與Tobin's q之間的關係，並且將其與大陸國內未赴海外掛牌之公司進行比較，從而檢驗跨國掛牌對公司產生之效益。實驗結果顯示，比起僅在大陸國內市場掛牌的企業，發行美國存託憑證的企業確實存在赴海外上市的溢酬。並且，本研究藉由不同的存託憑證發行種類特性的角度，探討企業在不同的掛牌情形下對Tobin's q影響的程度，結果顯示出在發行美國存託憑證與Tobin's q的關係中，資訊揭露程度越高的高等級存託憑證，如公司參與型第三類存託憑證(Level-3)，對於Tobin's q將呈現較高的正面影響。此外，本研究也藉由迴歸設計，探討沙賓法案對於赴美國發行存託憑證第二類及第三類的公司與Tobin's q之間的關係是否會產生變化，以及企業赴美發行存託憑證與Tobin's q之間的因果關係。結果顯示沙賓法案的頒布對於赴美國發行公司參與型第二類及第三類存託憑證的大陸企業具有顯著的影響；然而，企業發行美國存託憑證並不受到Tobin's q高低的影響。

誠如馬克思(Karl Marx) 所言，人力磨坊造就了封建地主社會，蒸汽工廠造就了工業資本家的社會 。在歷史的演變中，我們可以很清楚發現，當經濟產生本質上之改變時，每每造成社會結構劇烈地改變。從資本主義經濟之發展觀察，特別是從由原始資本累積至自由競爭階段，再由自由競爭進入壟斷階段，企業併購始終伴隨著資本主義經濟發展，也深深影響著社會結構之變動。觀諸企業併購原屬市場經濟成熟，及資本市場發達國家或地區之產物，以社會主義公有制為其政經本質之中國，應與市場經濟之屬性杆格不入；但在西元二００一年以後，全球併購市場發生板塊遷移之重大變化，傳統上居於併購重鎮之美國及歐洲均呈現大幅萎縮現象，而日本除外的亞洲則成為新興的市場，其中以號稱「世界工廠」亦儼然成為「世界市場」之中國大陸，以後來居上之勢，持續受到矚目。 企業併購一個顯為法律上饒富興味之課題，這不只是因為併購具有多種的形態，更因為併購涉及企業間複雜之權利義務關係，使得多種面向法律領域都與之產生牽連。其中「企業併購勞動保護議題」，更為思考勞動法如何面對全球化問題之觀察窗口。過去那些把世界從政治上分為一塊一塊、從法律上分為一國一國邊界之主權劃分方式，正被日益興起之全球化力量所穿透，進而使得經營組織、法人格等人為的資源配置限制範疇，由封閉走向開放，帶來勞動關係的變動。從各國法制比較分析可知，關於企業併購對勞動契約產生之影響，實牽涉一國經濟發展政策與勞工權益衡平之考量，該等考量之結果則體現在該國之勞動法制上；因此，不同國家之勞動法制在企業併購時，對勞動契約產生之影響，也有不同之樣貌。前述議題之於中國，在其特殊的政經體制發展下，更值得研究。 本文研究發現，中國大陸企業併購對勞動契約產生之影響，在二００八年一月一日《勞動合同法》實施前後，展現不同樣貌。在該法實施前，企業併購過程中勞動關係之處置，從理論到實踐、從政策依據到操作方法，存在著許多亟待解決之問題。該等問題在《勞動合同法》公佈施行後，是否戛然而止；除有待觀察外，透過本論文之探討，或可預見端倪。 / History clearly tells us that a change in the nature of an economy always brings significant changes to the social structure. When we study the development of capitalism, especially from the stages of ancient accumulation of capital, to free competition and monopoly, corporate mergers have always gone hand in hand with the development of capitalism, and have always contributed a material effect on the change of social structure. Corporate mergers are the products of a mature market economy and developed capitalist countries or regions. With a socialist common ownership economic and political base, China should not have anything with the characteristics of a market economy. However, the global merger market developed a huge change in the landscape after 2001, when we started to see a large decrease in the original major merger regions, US and Europe. Asia, except Japan, has become the newly emerged market. The “world's factory", China, has turned into the “world’s market” and fast advanced to lead the crowd, capturing the focus of attention since then. Corporate mergers are a very interesting legal topic because of their multiple forms and multiple links to different legal aspects as mergers are related to the complicated rights and obligations among corporations. One of the aspects, “Labour Protection in Corporate Merger”, is the observation window for the Labour Law in globalization. In the past, the world was divided by means of politics and jurisdiction, with clear boarders and independent countries. These are now increasingly penetrated by the force of globalization. The once closed resources allocation scopes of operating organizations and legal entities have started to open up, which leads to the change of labour relationships. It can be seen from comparing and analyzing the laws of different countries that the effect of corporate mergers on labour contracts is related to the balanced consideration of the economic development policy and labour rights. This balance consideration results in the labour law of the individual country. Different labour regulations of different countries have different effects on labour contracts in corporate mergers. As mentioned above, China is especially worth studying because of its special economic and political systems. This study found that there were different effects on labour contracts from corporate mergers in Mainland China before and after the implementation of "Labour Contract Law" on 1st January, 2008. Before the Law was implemented, there were a lot of unsolved issues on labour relationships in a corporate merger, from theoretical to practical levels and from the policy basis to actual operation. It is true that we have yet to wait and see whether the launching and implementation of the “Labour Contract Law” will be able to solve the problems, but we might still be able to get some clues through the discussion of this study.

企業借助專業承銷機構的居間服務，自股權發行市場中取得資金是其持續成長的重要因素之一，居間服務中非單一承銷商所能獨自完成者乃配銷的部分，因此承銷團是西方投資銀行間最常見的組織間合作形式，但是，和許多組織間正式合作關係不同，承銷團的每一次組成都僅是為了去執行單一發行的幾個為數不多的交易。然而，這種生命週期短暫的臨時組織卻有賴於投資銀行間的長期穩定的非正式關係。因此，近年來逐漸有學者以網絡鑲嵌觀點來看西方大型投資銀行在證券承銷活動上的組織連結關係。開發中國家如台灣的資本市場未若西方先進國家成熟與健全，承銷商在組織連結關係之特性上是否亦有其不同之處。本論文以量化和質化的方式，分別從主辦承銷商、發行公司及協辦承銷商的角度出發，嘗試驗證過去西方文獻提出的連結策略之適用性、國內承銷網絡核心成員間連結關係之獨特性以及所引申出承銷商在協辦市場中的主動性與策略意涵。 本論文計分為三個研究，在第一個研究中，本論文以西方在投資銀行上的研究結果觀察國內主辦承銷商與其合作夥伴們的關係連結如何影響其承銷績效，藉以驗證已開發國家實證結果是否得以在開發中國家複製。本論文發現主辦承銷商無論與其合作夥伴(即協辦承銷商)維持強連結或是弱連結關係，均對其主辦承銷績效無顯著影響。顯示西方對於承銷活動中的主辦承銷商與合作夥伴間的組織連結關係策略在國內的情境下並不能複製。 本論文第二個研究於是繼續探索導致研究一的可能原因，亦即主辦承銷商在籌組承銷團的主控地位是否受到承銷網絡核心中其他成員—發行公司和協辦承銷商—的影響。本論文發現國內主辦承銷商在發行公司與承銷團員之間之「關係代理」角色並不若西方大型投資銀行之明顯。國內承銷商藉由其自身集團資源與主辦能力，得以直接與發行公司連結。本論文進一步分析此連結之特性，發現協辦承銷商與發行公司之連結傾向藉由「廣」而達到「多」的目的；亦即，承銷商爭取協辦承銷案件的多並非參與發行公司所發行的大多數案件，而是參與許多發行公司發行的有限案件。 然而，協辦承銷商的「多」與「廣」所形成在產業中的結構位置和弱連結現象的網絡特性終將反映到其承銷績效。因此，本論文繼續在研究三以次級資料驗證網絡特性與承銷績效之關聯性。研究發現，承銷商在網絡中的結構地位與其協辦承銷績效呈現正向關係；同時，承銷商的弱連結關係在上述結構地位與協辦承銷績效間之正向關係上扮演了部分中介角色。 總結來說，本論文對於股權發行市場承銷網絡中未為文獻所提及之發行公司與協辦承銷商二者之間的連結關係提供了實證文獻上的補充以及實務上的建議。與西方文獻比較起來，在開發中國家之發行市場中，決策所需資訊之正式來源較少，必須高度依賴人際互動，各大小協辦承銷商均可能為重要資訊來源，發行公司因此不透過主辦承銷商的關係代理，而必須與眾多之協辦承銷商產生直接連結；而各協辦承銷商亦得以藉由與承銷網絡外的關係、利用自身集團的資源或逐漸培養主辦的能力等爭取較多連結，提高在網絡中的結構地位，進而提高其承銷績效。 / Securities underwriting syndicate is one of the most common forms of ties among the investment banks. Being different from the long-term nature of the formal alliances such as strategic alliances, each syndicate is organized only for a single offering. But its brief lifespan must be sustained by the stable informal relationships among underwriters. The relationship-intensive nature of the investment banking industry has therefore drawn attentions to researches from the viewpoint of social network in recent years. The focus has been the large-scale investment banks acing as lead managers and their tie strategies with syndicate members. Capital markets in emerging markets such as Taiwan are not as sophisticated as those of developed countries. There must exist some uniqueness in the ties among underwriters when forming syndicates. How and why do they differ from the findings of current empirical studies? This study takes views of so-called the core underwriting network –lead underwriters, issuing firms and syndicate underwriters—respectively to examine the effect of the tie strategies proposed by prior literature on lead underwriters’ performances in local market, to explore the uniqueness and the role of syndicate underwriters in syndicate formation, and finally to evaluate the effects of those findings on underwriting performances of syndicate underwriters, which have been considered to be peripheral actors in industry network. We conducted three studies to explore these issues. Using longitudinal industry data, the first study takes the rationale provided by the results from past research to empirically examine the influence of lead underwriters’ tie strength with syndicate partners on their underwriting performances. The study finds that the tie strength neither positively nor negatively associated with lead underwriters’ performances, showing that the tie strategies suggested by the empirical results from the sophisticated capital markets do not apply to the local market. Using a case study approach, the second study continues to explore how syndicate formation in local market differs from that of the western world. The study finds that the mediating role of lead managers in local market appears to be not as significant as that of lead managers in sophisticated markets if we view lead managers as the agents between issuing firms and syndicate underwriters. In most cases, the issuing firms are the decision makers of the syndicates instead of the lead managers. That is, the connections between issuing firms and co-lead underwriters, which have never been found in current literature, do exist in local market. The underwriters speak directly to the issuing firms for the syndicates. And the more resources, capabilities and social capital they have, the more central positions in the industry they occupy and so the more exchange relationships they can access. Furthermore, underwriters tend to connect with as many issuing firms as possible for few of their offerings instead of continuously transacting with a small group of issuing firm partners for most of their offerings. But how the central position and relationship expansion strategy affect their underwriting performances? Following the findings from the second study, the third study develops arguments that underwriters occupy more central positions in the industry network will have better underwriting performances. They also pursue an expansion strategy instead of a strengthening strategy in building up interorganizational linkages. That is, weak ties will mediate the positive effects of centrality of syndicate members on the performances. Using longitudinal industry data, the study empirically tests these hypotheses and the results support our arguments that underwriters’ central positions in the network are –directly or through the mechanism of relationship expansion strategy—positively associated with their performances.

2000年3月18日台灣的總統選舉，在多組競選人當中，民進黨的陳水扁得到了最高票，也終結了國民黨自1949年以來長期執政的現況，更是台灣民主發展過程中的關鍵時刻，就在這一天，台灣人民用選票，決定了台灣政治邁向政黨輪替的里程碑，國民黨結束在台灣的長期執政，將中央政府的執政權交給民進黨。 2000-2008年期間，兩岸政府由於意識形態的僵持，對立氣氛升高，雙方互信不足，使得政府間交流與合作機制幾近停擺。2008年政黨再次輪換，國民黨的馬英九順利當選中華民國第十二任總統，對兩岸關係立即採「擱置爭議」、秉持「以台灣為主，對人民有利」的原則，並在「不統、不獨、不武」、「維持現狀」的前提下，積極改善兩岸關係，維護台海的和平穩定，為區域的共榮發展創造條件。展現出國民黨沉浸八年脫胎換骨另人耳目一新的多項政策，除與大陸展開定期會談外，並簽定了多項攸關兩岸迫切需解決的協議，使台灣在世界性經濟風暴的環境中，漸漸恢復元氣，更使得世界各國正視我台灣的存在價值。 馬英九總統在其競選時亦強調，21世紀的海洋，是機會也是責任，是風險的來源也是新經濟的資產，他主張台灣應發展「海洋戰略」，跳脫「重陸輕海」的大陸思維，重申我國對於南海、東海的固有領域與傳統漁場之主權和權益，確認「沒有主權就沒有漁權」之原則。當2008年520馬總統就任後，又提出「藍色革命、海洋興國」的政策主張，包括成立海洋專責機關、提升國民海洋意識、加強海洋科技研發、明智利用海洋資源及永績發展海洋產業等。 我國海域執法機關-行政院海岸巡防署，也是自2000年1月合併了當時的警政署水上警察局、國防部海岸巡防司令部及財政部關稅總局緝私艦艇等執行海巡任務單位。海岸巡防署在人員方面，由軍人、警察、關務及一般公務人員四類人員組成；在裝備方面，係多由原機關一併移撥；在勤務遂行方面，亦以納編前原機關執勤方式遂行任務。迄今海巡署已成立9年多，無論是人員、裝備、任務遂行，甚至國際情勢，都在在顯示極需要改革。而且近年來隨著國人日益重視休閒活動，親水性的休閱遊憩方式亦是大多數人的最愛，因此各項海域活動也正蓬勃發展之中，而海洋也逐漸成為觀光旅遊或育樂活動的主要場所。展望兩岸人民交流愈來愈密切，以及兩岸加入WTO後勢必擴大雙方人民的互訪往來，特別是開放大陸地區人民來台觀光後，由於大幅開放大陸人民不限事由得申請來台，勢必衝擊現行多項機制，影響層面尚不得而知。 海岸巡防署面對上述種種問題，因應未來日趨複雜且多元化的任務導向，除積極評估、規劃各類海巡艦艇的整體需求，朝向船型種類精簡化、船舶噸位大型化與船舶功能多元化的方向，籌建新一代的海巡艦艇外，在維護國家整體海洋權益的角色上，應不再侷限於維護治安及國家安全，面對全球環境變遷，漁民權益保護，海上救生救難，海洋資源開發與環境保護，及國人對海洋的親近，海岸巡防署應以新的思維，除應強化各項海巡編裝外，更應利用現階段兩岸和平共處時機，主動積極與大陸協商，簽訂相關共同維護海域治安、開發海洋資源協議，建立兩岸海洋事務互信機制。 / On Mar. 18th, 2000, the people of Taiwan selected Chen Shui-bian of Democratic Progressive Party, who won the most votes among the several presidential candidates, to be the new President of Taiwan. Also, the election ended the long ruling power of Kuomintang (KMT) since 1949. This is a fateful moment in the progress of Taiwan democracy. On the date, the citizens of Republic of China used their vote to push the shift of political power. This is a milestone of party alternation in power. DPP won the presidential election and became the governing party, while Kuomintang (KMT) lost the battle and was downgraded to an opposition party. From 2000 to 2008, the communication and political activities between Taiwan Government and China Government almost were stopped and deferred because their opposing political opinions cause the conflicting and suspicious relationship. In 2008, again, DPP shifted their political power to KMT. Ma Ying-jeou won his presidency to be the 12th President of Taiwan. He handles the relationship between Taiwan and China with the principles—“deferral of conflicts,” “putting Taiwan first for the benefit of the people,” “No unification, No independence, and No military confrontation,” and “Maintain the Status Quo”—and is struggling for improving the relationship between Taiwan and China, maintaining the peace and stability in the Taiwan Strait, creating a circumstance for the region’s prosperity. The eight years’ improvement and reformation have turned KMT into a new and vigorous party. These can be seen from its policies on China relationship and communication with China. They have recovered their regular meetings and contracted several urgent and vital agreements about Taiwan’s and China’s business interests. The new government is leading Taiwan to go through and recover from the world financial crisis, meanwhile, displaying the spirit of Taiwan in the world. President Ma emphasized during the presidential election that the ocean in the 21st century is an opportunity but a responsibility, is a cause of risk but a new business resource. He insists that Taiwan should develop the “Ocean strategy” and change business central from the island to the sea. We should recognize the thought “The sovereignty of the sea is the key to get fishing right” and perform powerfully our sovereignty and fishing right in the south sea and east sea which belong to Taiwan. After his inauguration, President Ma advocated “Blue Revolution, Prosperity with Ocean”. The policy emphasize to establish the authority for marine affair, improve marine cognition, strengthen marine technologies and researches, use marine resources friendly and run marine business sustainably. In Jan. 2000, the national coastal low enforcement organization—the Coast guard Administration integrated the personnel from Maritime Police Bureau of National Police Agency of the Ministry of the Interior, the Coastal Guard Command of the Ministry of National Defense, and the Directorate General of Customs of the Ministry of Finance. The Administration contains four respective categories of public servants as the military, police, customs, and regular civil services. All equipment from those organizations before integration is combined into the Administration. Their original duties are not changed after integration. After nine years running of the Administration since that, there are lots of internal sections needed to improvement and upgrade, such as personnel section, equipment, task performance, and international tendency. In resent years, the people of Taiwan are more and more concerned about recreation activities, and water activity is one of most popular. This trend flourishes many ocean amusement businesses and attracts many people in the coastal areas. To deal with the mentioned problems and increasing complex and diverse tasks, the Administration is attempting to estimate and consider the needs of all kinds of coastal guard vessels. The reduction of vessel amount and types is inevitable. The future coastal guard vessel should satisfy huge tonnage and multiple functions. Otherwise, the administration should take more responsibilities than its original role of protecting the order and security of Taiwan and its marine sovereignty. It should build new strategies and strengthen its accoutrements to cope with global environment change, protect our fishing right, perform marine rescues, develop and maintain marine resources, and maintain a safe environment for water amusements. Meanwhile, the Administration should take the time push communication with China and contract agreement and treaties to protect together the peace and order in the Taiwan Strait, develop marine resources, and establish a Confidence－building Mechanism in the marine field.