Global ETD Search

1	La publicité en Belgique (1850-1975): institutions, acteurs, entreprises, influences Pouillard, Véronique January 2002 (has links) Doctorat en philosophie et lettres / info:eu-repo/semantics/nonPublished Sciences humaines
2	Analýza vlivu reklamy na děti / Analysis of the Influence of Advertising on Children Sedláčková, Veronika January 2013 (has links) Advertising is an integral part of our lives. We meet with advertising at every step. Adults can, for the most part, distinguish and understand advertising, but what about children? How advertising influences children? Are they ready for it? The aim of this thesisis to introduce the concept of advertising, advertising history in our country, legislation and also analysis of the impact of advertising on children.The first part of this analysis is given to parents and seeing how they perceive advertising, respectively its impact on children. The second part of the thesis represents the analysis of the impact of advertising on children, in a breakdown by the given ages.The work is aimed at children up to seven years, mainly on children attending a kindergarten. These children are divided by age into three categories, namely children under three years old, children under five years of age and children under seven years of age. The conclusion of the thesis summarizes the findings of my own analysis and presents possible recommendations.
3	The Development of Commercial Advertising in Saudi Television from 1986-1988 AlFardi, Abdullah A. A. 08 1900 (has links) The story of Saudi television began in 1962 when King Faisal, who was then the crown prince, pointed out that the government intended to utilize the medium of television as a tool for information, guidance, culture, and recreation (Saudi Arabia, Ministry of Information, 1985). From July 17, 1965, when the first transmission signal went out simultaneously from stations in Riyadh and Jeddah until the transfer to the new Riyadh Television Complex in 1982. Saudi television has gone through many phases of development. The most recent development was the introduction of commercial advertising in 1986. Saudi television commercials have taken the form of 10 to 20 minute blocks which are taped and then aired many times during the broadcasting hours. Because Saudi television is a governmental operation, all of the funds required to maintain its expenditures are provided by the Saudi government, and commercial advertising is a new development. Thus, there was a need for a study which told the story of commercial advertising's development in Saudi television. Saudi television Saudi Arabia commercial advertising advertising history
4	Building signs : a history that defines their historical significance in the commercial streetscape, 1900-1940 Burant, Diane January 1993 (has links) The purpose of this thesis is to define the historical commercial center. To write this history, it was necessary to identify the developmental factors affecting the form and/or placement of the building sign. Historic photographs of the Indianapolis commercial center and other primary sources were used to document the popular sign forms of that era.Sign history is not a subject that is well represented in preservation or urban planning literature. Thus, the preservation and/or adaptive use of historic commercial districts often lacks strong references to the district's building sign heritage. This history is a guide for those professionals whose job it is to develop design guidelines and sign ordinances for early 20th-century historic commercial districts. / Department of Architecture Signs and signboards -- History. Advertising -- History. Commercial buildings -- History.
5	Kärlek genom konsumtion : Lanseringen och legitimeringen av Alla Hjärtans dag i Sverige 1956–1971 / Love through Consumption : The Introduction of Valentine’s day in Sweden 1956–1971 Hållsten, Sofia January 2023 (has links) The aim of this study is to examine how the holiday Valentine’s day was introduced in Sweden during the 1950’s. The essay reviews the topic from the field of economic history, with focus on advertising history in Sweden during the first half of the 20th century. Valentine’s day has roots in English medieval traditions and a Roman legend from 270 but has no evidence of being celebrated in Sweden earlier than 1956, when the company Nordiska Kompaniet (NK) launched its first collection of Valentine’s day cards to be put on presents to give to your loved ones. In that sense, the Swedish form of celebrating Valentine’s day stems more from American pop culture and customs, which makes the analysis of Valentine’s day in Sweden fitting in the discourse on Americanization of the European advertising industry and culture. The study uses the definition of Americanization provided from Harm G. Schröter (2005), and reviews advertisements and commentary found in newspapers such as Dagens Nyheter and Svenska Dagbladet (1956–1971) from a narrative approach, described by Peter Hansen (2012). The research questions focus on how advertisements create meaning around the holiday Valentine’s day, and whether or not the introduction of the holiday in Sweden can be seen as a part of Americanization of the Swedish culture and advertising industry. The study found that advertisements for the holiday uses Swedish and European history, an emphasis on selling the feeling of gift giving and the strive for a modern lifestyle to create meaning around the holiday and a legitimate place in the Swedish calendar. The introduction of the holiday can also be seen as a part of Americanization of the Swedish advertisement industry, with examples as portraying the American celebration as an ideal and using American advertising techniques in the advertisements analyzed. Valentine’s day advertising history Americanization consumption commercialism Alla Hjärtans dag reklamhistoria NK amerikanisering konsumtion kommersialism Economic History Ekonomisk historia
6	Aspects of the visual arts in advertising with particular reference to South Africa. Sutherland, Ian Gilbert. January 1998 (has links) This investigation accepts that art is a term of western culture and that advertising is a creation of an historical and social process firmly linked to the economies of western industrialised nations. A cultural niche theory of the visual arts is employed to define the various visual art forms and it is in this context that the development of the notion of fine art, which had its origins during the Renaissance, is investigated with a view to how this led to the commodification of art. The phenomenon of art as a commodity accelerated throughout the nineteenth century and was moulded by the same political, cultural, social, economic and technological forces that gave rise to advertising when, during the second half of the century, the capitalist system of production became geared towards mass production of products for consumption. This was also the period of significant European colonial expansion in southern Afiica and consequently the development of both art and advertising in the region was cast in a colonial, European mould, the effects of which are investigated throughout this research project. This body of research also seeks to explain how the meaning and the value of the art object and its reproduced image, changed and became exchangeable as technology developed. Significantly this occurred at a time when the needs of advertising shifted from a simple system of proclamation and announcement on the periphery of the national economy during the nineteenth century to become a sophisticated system of communication which acts as an influential social institution at the end of this millennium. That this appears to have occurred at a time when the influence of fine art began to decline as a cultural force is significant as it is in this context that advertising has become a primary carrier of meaning in society. This research project works within this paradigm to investigate the history and motives of business support for the arts, particularly the visual arts, in the form of sponsorship with particular reference to a culturally diverse and politically dynamic South Africa. In addition, specific rhetorical devices that advertising employs, as a strategic tool of marketing, to appropriate and (ex)change meaning from the value laden visual art object is investigated with reference to contemporary advertising in South Africa. / Thesis (M.A.)-University of Natal,1998. Art and industry. Symbolism in advertising. Advertising--South Africa. Art--Philosophy. Commercial art. Advertising--History. Corporate sponsorship--South Africa. Art patronage--South Africa. Art and industry--South Africa. Theses--Art history.
7	A propaganda do cigarro: estratégias publicitárias pós condenação do tabagismo no Brasil Lobianco, Carolina Lopes 09 May 2018 (has links) Submitted by Carolina Lobianco (carol.lobianco@globo.com) on 2018-05-25T18:34:02Z No. of bitstreams: 1 Dissertação_CAROLINA_LOBIANCO.pdf: 11465629 bytes, checksum: a3b7d663ac8d9b1653d25cfff813ad5c (MD5) / Approved for entry into archive by Diego Andrade (diego.andrade@fgv.br) on 2018-06-18T17:14:38Z (GMT) No. of bitstreams: 1 Dissertação_CAROLINA_LOBIANCO.pdf: 11465629 bytes, checksum: a3b7d663ac8d9b1653d25cfff813ad5c (MD5) / Made available in DSpace on 2018-07-02T18:00:03Z (GMT). No. of bitstreams: 1 Dissertação_CAROLINA_LOBIANCO.pdf: 11465629 bytes, checksum: a3b7d663ac8d9b1653d25cfff813ad5c (MD5) Previous issue date: 2018-05-09 / O objetivo dessa dissertação é discutir a publicidade de cigarro no Brasil pós condenação do tabagismo. As estratégias publicitárias utilizadas pela indústria nos EUA e Reino Unido em função das primeiras pesquisas que ligavam o tabagismo ao câncer de pulmão são igual-mente examinadas neste trabalho, considerando que muitas dessas foram adaptadas ao caso brasileiro. A condenação da indústria do tabaco no Brasil se iniciou somente após a Constituição de 1988, momento no qual o governo brasileiro passou a regular a propaganda comercial de certos produtos como o próprio tabaco, bebidas alcoólicas, agrotóxicos, medicamentos e terapias. O presente trabalho faz um breve histórico do período inicial de atuação da indústria do tabaco no Brasil, tendo sempre como foco principal a publicidade de cigarros e seus desdobramentos pós 1988. / The main purpose of this master’s dissertation is the cigarette advertising debate in Bra-zil after the tobacco conviction. The industry advertising strategies used by USA and United Kingdom according to the first researches which linked tobacco and lung cancer are equally examined in this work, considering that most of them were adapted to the Brazilian case. The conviction of the tobacco industry in Brazil has only started after the Federal Constitution of 1988, when Brazilian Government has started to control the advertising of certain products like tobacco, alcoholic drinks, pesticides, medicines and theraphies.This present study does a brief history of the beginning of the tobacco industry in Brazil, concentrated in the cigarette advertising, and its developments after 1988. Cultura História da publicidade Cigarro - Banimento Estratégias da indústria Movimento anti-tabagismo Culture Advertising history Cigarette - Banishment Administração de empresas Cultura Publicidade Fumo Marketing industrial Movimento anti-tabagismo
8	Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971 Funke, Michael January 2015 (has links) This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed. advertising advertising criticism advertising regulation advertising history advertising industry affluent society business business associations business history business interest organizations business studies competition consumer consumer politics consumer history consumerism co-regulation corporatism economic history history interest groups market regulation marketing marketing history marketing regulation marketer policy studies policy process political economy political science postwar regime regulation theory self-regulation market self-regulation self-regulation history stakeholder Sweden efterkrigstiden ekonomisk historia företagsekonomi företagshistoria historia intressegrupper konsumentfrågor konsumentpolitik konsumenthistoria konsumenträtt korporatism lagstiftning marknad marknadsföring marknadsföringshistoria marknadsregleringar marknadsrätt näringslivet näringslivsorganisationer politisk ekonomi regleringar regleringsteori reklam reklambranschen reklamhistoria rättshistoria samhällsvetenskap samreglering självreglering socialdemokratin statsvetenskap Sverige

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