<p>Syftet med vår uppsats är att diskutera hur avregleringen av monopolet kommer att påverka den svenska apoteksmarknaden ur ett konkurrensperspektiv. Framtida aktörer på den receptbelagda respektive receptfria marknaden kommer att analyseras. Vår uppsats avser även att studera hur Apoteket AB kommer att agera för att behålla sin starka ställning på marknaden. Vi kommer slutligen att betrakta avregleringens effekter genom att närmare studera faktorerna; tillgänglighet, pris och service.</p><p>Vi har använt oss av den kvalitativa forskningsmetoden. Genom semistrukturerade telefonintervjuer har värdefull information samlats in från våra respondenter. Arbetet har präglats av det abduktiva angreppssättet då vi sammanlänkat vår teoretiska och empiriska del genom ständig pendling mellan teori och empiri.</p><p>Vad gäller receptbelagda läkemedel är en utveckling likt Norges apoteksmarknad trolig att vänta. Förutom Apoteket AB ser vi tydliga indikationer på att marknaden kommer att domineras av de tre utländska kedjorna: Celesio, Alliance Boots och Phoenix/Tamro. Detta kommer att innebära omstruktureringar i distributionsledet och det är tänkbart att grossistföretagens funktion inom en snar framtid kommer att försvinna. Istället kommer troligen vertikala integrationer mellan företagen uppkomma. Då vi ser möjlighet att marknaden utvecklas från ett monopol till en oligopolmarknad kommer priserna på receptbelagda läkemedel med hög sannolikhet inte att sjunka. Dagligvaruhandeln har visat stort intresse för att sälja receptfria läkemedel. Då de inte får ge rådgivning i samband med inköpen av läkemedel kommer deras starkaste konkurrensmedel att bli priset och tillgängligheten. Ett lägre pris på dessa preparat är därmed att vänta på dessa läkemedel. Vi tror även att en produktutvidgning samt uppkomsten av bitjänster kring kärntjänsten är att vänta på apoteken. Då vi ser potentiella aktörer på marknaden har vi goda förhoppningar om att antalet apotek kommer att öka i samband med avregleringen. Detta kommer att leda till en ökad tillgänglighet i form av längre öppettider och ökad apotekstäthet. Apoteket AB bör satsa på att marknadsföra sitt starka varumärke i samband med avregleringen, men även att värna om sin kompetenta personal då bristen på farmacevter kan uppkomma.</p>

Made available in DSpace on 2014-12-17T15:46:23Z (GMT). No. of bitstreams: 1 ClaudiaGS_DISSERT.pdf: 1643797 bytes, checksum: f5de4d333fc00015792e9f85d0cf9128 (MD5) Previous issue date: 2009-12-29 / This work presents itself as a result of the research: Women as the subject of crime: a study on the complex reality of the criminal inmates Dr. John Keys - Natal / RN, done with women incarcerated in the Women's Pavilion Complex Criminal Dr. John Keys. Aimed to investigate the key determinants that lead women to enter the institution to be subject of crime. To better understand the object of our study, we start to understand and analyze the social reality, economic and cultural these women, as well as seizure of their family relationships and emotional, within a gender perspective and consider the analysis of major crimes committed and their determinations. In our study, it appears from successive approximations and procedures theoretical and methodological quality and quantity, we were privileged to documentary research, observation and semi-structured, beyond the theoretical foundation on the subject - that the question of increase in recent years, women in the criminal occurs as a result of socioeconomic reality experienced by those. At the same time, the study has also believe that poverty and crime are not phenomena of cause and effect, however, it is undeniable that the large number of prisoners (as) are poor and live situation of denial of rights. The main focus of the research points to the socio-emotional relationships, both marital and family as the main determinant for inclusion of women in crime, breaking with the myth that the woman is "fragile sex." And, more, points out that the woman in the process of emancipation and achievement of public spaces to commit a crime seek equal to the male. Moreover, the research also denounced in a prison system collapsed, and totally abandoned by the public. That denies all rights provided to prisoners (as), both inside and outside the "walls". It is a system that criminalizes and no one wants to fulfill its role, which is the functional rehabilitation and resocialization of (the) inmates (those). It is hoped that this work could contribute to the unveiling of the reality of women in the criminal - no pretension of exhausting it - and can also contribute to further studies on the subject / Este trabalho apresenta-se como resultado da pesquisa: Mulher como sujeito da criminalidade: um estudo sobre a realidade das presidi?rias do complexo penal Dr.. Jo?o chaves Natal/RN, efetuada com as mulheres encarceradas no Pavilh?o Feminino do Complexo Penal Dr. Jo?o Chaves. Teve como objetivo investigar os principais determinantes que levaram as mulheres da institui??o a inserirem-se como sujeitos da criminalidade. Para compreendermos mais adequadamente o nosso objeto de estudo, partimos da compreens?o e an?lise da realidade social, econ?mica e cultural destas mulheres, assim como, da apreens?o de suas rela??es familiares e afetivas, dentro de uma perspectiva de g?nero, bem como consideramos a an?lise dos principais crimes praticados e suas determina??es. Em nosso estudo, constata-se a partir de aproxima??es sucessivas e procedimentos te?ricos-metodol?gicos quali-quantitativos, nos quais foram privilegiadas ? pesquisa documental, a observa??o e a entrevista semi-estruturada, al?m da fundamenta??o te?rica a respeito do tema - que a quest?o do aumento, nos ?ltimos anos, de mulheres no meio criminal se d? em virtude da realidade socioecon?mica vivenciada por essas. Ao mesmo tempo, o estudo permitiu entender tamb?m que pobreza e criminalidade n?o s?o fen?menos de causa e efeito, por?m, ? ineg?vel que o grande n?mero de presidi?rios (as) s?o pobres e vivenciam situa??o de nega??o de direitos. O foco principal da pesquisa aponta as rela??es s?cio-afetivas, tanto conjugais como familiares como principais determinantes para inser??o das mulheres na criminalidade, rompendo com o mito de que a mulher ? sexo fr?gil . E, mais, aponta que a mulher em seu processo de emancipa??o e conquista dos espa?os p?blicos ao cometerem um crime procuram equiparar-se ao sexo masculino. Por outro lado, a pesquisa tamb?m nos denuncia um sistema penitenci?rio falido, e totalmente abandonado pelo poder p?blico. Que nega todos os direitos previstos aos presos (as), tanto dentro como fora dos muros . ? um sistema que criminaliza e nem se quer consegue cumprir o seu papel, funcional que ? a ressocializa??o e a reeduca??o das (os) presidi?rias (os). Espera-se, que, este trabalho, possa contribuir para o desvelamento da realidade da mulher no meio criminal - sem pretens?o de esgot?-lo - bem como possa contribuir tamb?m para posteriores estudos sobre o tema

Made available in DSpace on 2014-12-17T14:46:55Z (GMT). No. of bitstreams: 1 MayanaCBG_DISSERT.pdf: 3216768 bytes, checksum: 05ea2b2c56c59cda52790aa1d028f2c8 (MD5) Previous issue date: 2012-04-13 / The gradual increase of violence in Brazilian society has being resulting in a growing of the prison population over last years, as well as the proportion of women than men. The participation of women in crime and responsibilities within her family makes this phenomenon a growing social problem. Women prisoners are mostly young, in reproductive age, making pregnancy a recurrent situation while they are serving a sentence. The studies about female criminality are poor and not helpful about its real dimension, especially when targeted to women who experienced pregnancy in this environment. Given these considerations, this research had as its object of study the experience of women in prison during pregnancy: analyze the experience of women in prison during the gestational period. This is a descriptive and qualitative study. The data were sourced through a semi-structured interview with nine incarcerated women, between August and September 2011, who met the inclusion criteria previously established, and organized according to the precepts of content analysis according to Bardin. Through this coding and classification process became a central thematic: the experience of women in prison during pregnancy, resulting in three categories: category 1 interpersonal relationships; category 2 - feelings that permeate the pregnant woman in prison; and category 3 absence of health care to incarcerated pregnant. The data were analyzed according to the available literature and the study revealed that interpersonal relationships, maintained by these women in prison, were marked by distance from family members, primarily due to socioeconomic factors, being a challenge for addressing of pregnancy in prison and reports of abuse of power by employees working in the institution. The women, who experience pregnancy in prison are more likely to experience feelings of worry, doubts, sadness and fear for baby s health due to lack of antenatal care and about the prison environment structure to meet your needs. The health care aimed at these women is poor and often does not occur, endangering the baby s life and his own mother, this is being a troubling reality in public health system. Finally, it is expected that this study can give visibility to an issue rarely discussed in the literature and contribute to the construction of specific public policies for this reality, in order to minimize the effects of incarceration during pregnancy / O aumento gradativo da viol?ncia na sociedade brasileira vem resultando no crescimento da popula??o carcer?ria ao longo dos ?ltimos anos, bem como a propor??o de mulheres em rela??o aos homens. A participa??o da mulher no crime e o papel que esta assume no seio familiar fazem com que esse fen?meno represente um crescente problema social. Na maioria, as apenadas s?o jovens, em idade reprodutiva, tornando a gravidez uma situa??o recorrente no per?odo em que est?o cumprindo pena. Os estudos que tratam a criminalidade feminina s?o escassos e pouco esclarecedores quanto ? sua real dimens?o, especialmente se direcionados ?s mulheres que vivenciaram a gesta??o nesse ambiente. Diante dessas considera??es, esta pesquisa teve como objetivo: analisar a viv?ncia de mulheres encarceradas durante o per?odo gestacional. Trata-se de uma pesquisa descritiva de natureza qualitativa. Os dados foram obtidos por meio de entrevista semiestruturada junto a nove mulheres presas, durante os meses de agosto e setembro de 2011, que atenderam aos crit?rios de inclus?o estabelecidos previamente, e organizados conforme os preceitos de an?lise de tem?tica segundo Bardin. Do processo de codifica??o e categoriza??o emergiu uma tem?tica central: viv?ncia de mulheres em situa??o de c?rcere penitenci?rio durante o per?odo gestacional, originando tr?s categorias: categoria 1- relacionamento interpessoal; categoria 2- sentimentos que permeiam a mulher gr?vida presa; e categoria 3- aus?ncia de assist?ncia ? sa?de da gestante encarcerada. Os dados foram analisados de acordo com a literatura dispon?vel e o estudo revelou que as rela??es interpessoais que essas mulheres mantinham dentro do pres?dio foram marcadas pelo distanciamento dos familiares, principalmente devido ao fator socioecon?mico, sendo uma dificuldade para o enfrentamento da gesta??o no pres?dio, e o registro de abuso de poder por parte de profissionais que trabalham na institui??o. As mulheres, ao vivenciarem a gravidez dentro do pres?dio, est?o mais propensas a experimentarem sentimentos de preocupa??o, d?vidas, tristeza e medo quanto ? sa?de do beb?, pela falta de assist?ncia pr?-natal, e quanto ao ambiente prisional, devido ? estrutura para atender suas necessidades. A assist?ncia ? sa?de destinada a essas mulheres ? deficit?ria e muitas vezes n?o ocorre, colocando em risco a vida do beb? e da pr?pria m?e, sendo esta uma realidade preocupante na sa?de p?blica. Por fim, espera-se que o estudo possa dar visibilidade a um tema pouco discutido na literatura e contribuir para a constru??o de pol?ticas p?blicas espec?ficas para tal realidade, como forma de minimizar os efeitos do encarceramento durante o per?odo gestacional

No description available.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-03-12T20:51:46Z No. of bitstreams: 1 AnaPaulaDiasInocencioBarbosa_DISSERT.pdf: 1515099 bytes, checksum: a5c24fb1ca663880277fada4d9928018 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-03-19T11:54:19Z (GMT) No. of bitstreams: 1 AnaPaulaDiasInocencioBarbosa_DISSERT.pdf: 1515099 bytes, checksum: a5c24fb1ca663880277fada4d9928018 (MD5) / Made available in DSpace on 2018-03-19T11:54:19Z (GMT). No. of bitstreams: 1 AnaPaulaDiasInocencioBarbosa_DISSERT.pdf: 1515099 bytes, checksum: a5c24fb1ca663880277fada4d9928018 (MD5) Previous issue date: 2017-11-29 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / A constru??o da subjetividade em rela??o ao corpo ocorre ao longo de toda a vida, e nas mulheres privadas de liberdade as condi??es de vida impostas pelo c?rcere podem potencializar ou mesmo influenciar de forma diversa a percep??o de sua imagem corporal (IC). Este trabalho avaliou a IC e fatores associados ? distor??o e ? insatisfa??o da IC em mulheres encarceradas em regime fechado de Natal, Rio Grande do Norte, Brasil. Trata-se de um estudo observacional transversal, desenvolvido com detentas entre 18 e 57 anos de idade. Foram coletadas informa??es pessoais sociodemogr?ficas (idade, escolaridade, renda familiar, estado civil, tempo de reclus?o, frequ?ncia de visitas e n?mero de filhos) por meio de entrevista, e mensurados o peso e a estatura para obten??o do ?ndice de Massa Corporal (IMC). A avalia??o da IC se deu por meio da Escala de Figuras de Silhuetas para adultos brasileiros (EFS). Utilizou-se a Raz?o de Preval?ncia e seu respectivo Intervalo de Confian?a de 95% para avaliar a for?a da associa??o entre as vari?veis dependentes (distor??o e insatisfa??o da IC) e as vari?veis independentes. A concord?ncia entre o IMC obtido por antropometria (IMC-A) e o IMC estimado pela EFS (IMC-E) foi verificada pelo m?todo Bland-Altman. As participantes tinham idade m?dia de 31,7 anos (8,48), e a m?dia de IMC-A foi de 27,67Kg/m?. Cerca de 65% encontrava-se acima do peso e 27,8% apresentava obesidade. Houve distor??o da IC em 83,3% das participantes. Destas, 82,7% superestimaram o tamanho do seu corpo, imputando em m?dia, 5,59 (2,73) Kg/m2 a mais ao seu corpo real. A maioria das mulheres (91,6%) se demonstrou insatisfeita com o corpo. Embora boa parte (58,9%) tenha desejado ter um IMC, em m?dia, 9,01 Kg/m2 (+ 5,25) menor, cerca de um ter?o desejou aumentar o tamanho do corpo, em m?dia, 6,43 Kg/m? (+ 4,34). As caracter?sticas sociodemogr?ficas, o estado nutricional (RP = 0,99 IC95% 0,89-1,11) e o tempo de reclus?o (RP = 1,06 IC95% 0,94-1,19) n?o estiveram associados ? insatisfa??o com a IC. N?o foram verificadas associa??es entre a distor??o da IC e o tempo de encarceramento (RP=1,17 IC95% 0,96-1,42) ou estado nutricional (RP=1,10 IC95% 0,89-1,36). Conclui-se que a maioria das mulheres em reclus?o ? insatisfeita com seus corpos e distorce sua IC, revelando a necessidade de que esses aspectos sejam contemplados nas a??es de promo??o da sa?de no sistema prisional. / The construction of subjectivity in relation to the body occurs throughout live, and in incarcerated women, life conditions imposed by the imprisonment can strengthen or influence body image (BI) perception. This study analyzed the BI distortion and dissatisfaction and its associated factors in incarcerated women in closed regime of Natal, Rio Grande do Norte, Brazil. A observational cross-sectional study was conducted with the 18 to 57 year-old imprisoned women. An interview was conducted regarding personal sociodemographic information (age, education, family income, marital status, time of confinement, visitation frequency and number of children), and measured their weight and height in order to calculate Body Mass Index. BI was evaluated by using a Figure Rating Scale for Brazilian adults (FRS). Prevalence Ratio and its respective Confidence Interval of 95% were taken into consideration to investigate the strength of the association between the dependent (distortion and dissatisfaction of BI) and independent variables. The concordance between BMI-A and BMI-E was verified by the Bland-Altman method. Participants presented, in average, 31.7 (? 8.48) years old, 27.67 Kg/m? of BMI-A. Approximately 65% had excessive weight, of which 27.8% were obese. BI distortion was present in 83.3% of the participants. Amongst these women, 82.7% overestimated their body size, adding in average 5.59 Kg/m? (? 2.73) to their real body. Most of the participants (91.6%) expressed dissatisfaction with their own body. Although the majority expressed the desire to have a BMI 9.01 Kg/m? (? 5.25) lower, one third of them aspired to enlarge their body in 6.43 Kg/m? (+ 4.34). Sociodemographic characteristics, nutritional status (PR = 0.99 95%CI 0.89-1.11) and time of confinement (PR = 1.06 95% CI 0.94-1.19) were independently associated with their BI dissatisfaction. No associations were found between BI distortion and incarceration time (PR = 1.17 95% CI 0.96-1.42), or nutritional status (PR = 1.10 and 95% CI 0.89-1.36). We conclude that the majority of the incarcerated women are dissatisfied with their BI and present distorted BI, revealing the need for such aspects to be included in health promotion activities in the prison system.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-01-03T20:35:51Z No. of bitstreams: 1 LeonardoAlvesDosSantos_DISSERT.pdf: 3208483 bytes, checksum: 3554adeb00ad857a34d7dcbfc823d5ba (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-01-09T12:35:45Z (GMT) No. of bitstreams: 1 LeonardoAlvesDosSantos_DISSERT.pdf: 3208483 bytes, checksum: 3554adeb00ad857a34d7dcbfc823d5ba (MD5) / Made available in DSpace on 2017-01-09T12:35:45Z (GMT). No. of bitstreams: 1 LeonardoAlvesDosSantos_DISSERT.pdf: 3208483 bytes, checksum: 3554adeb00ad857a34d7dcbfc823d5ba (MD5) Previous issue date: 2015-03-02 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / O presente trabalho foi realizado a partir de uma pesquisa de campo na ala feminina do Complexo Penal Dr. Jo?o Chaves. Foram entrevistadas internas e agentes penitenci?rias. Pretende, em termos gerais, compreender a influ?ncia das emo??es em um determinado espa?o de tempo das hist?rias de vida de nossas interlocutoras que compreende desde a entrada no mundo do crime ao cotidiano dentro da pris?o. O texto est? estruturado em tr?s partes. A primeira recupera o debate (em termos hist?ricos e sociais) sobre a rela??o entre mulheres e sistema prisional, a n?vel nacional e posteriormente local. As partes dois e tr?s foram escritas com o intuito de responder ?s duas quest?es centrais que orientaram este trabalho: qual a influ?ncia das emo??es entre as percep??es de crime e justi?a? E qual o seu papel nas rela??es de poder e afeto no cotidiano prisional? A segunda parte examina o processo de inser??o dos internos em uma institui??o total. Aqui analiso as formas e motiva??es que levaram as mulheres ao crime e ? pris?o. No contexto, trato dos sentimentos de amor, humilha??o e indigna??o atrav?s de dois exemplos distintos, o primeiro a partir da ideia de insulto moral, e o segundo a partir do termo ?amor bandido?. Na terceira parte disserto sobre as regras de conviv?ncia que tanto as agentes como as internas t?m que aprender para viver cotidianamente umas com as outras. Em um primeiro momento, trato do processo de internaliza??o das regras e como elas funcionam na pr?tica, abordando o papel de quem exerce a coer??o normativa e tamb?m de quem est? sujeita a ela. Posteriormente, mostro como se d?o as rela??es homossexuais dentro do pres?dio mesmo sua pr?tica sendo desencorajada e sucet?vel a puni??o. No ?ltimo cap?tulo examino algumas formas de controle praticadas no estabelecimento, pensando seus met?dos e objetivos. Por ?ltimo, apresento algumas considera??es finais versando sobre os temas abordados no presente trabalho e as respostas encontradas atrav?s da investiga??o antropol?gica. / The current work was made from a field research at Dr. Jo?o Chaves Penal Complex female ward. Female inmates and prison guards were interviewed. This work has the objective of comprehend the influence of emotions in a specified period in the interviewed life stories, from the beginning of their life crimes to their everyday life in the prison. The manuscript is structured in three parts. The first brings up the debate (in historical and social terms) about the relation between woman and the prison system, in a national and local scale. The second and the third part were written with the intention to scrutinize the two central questions that guided this work: 1) what are the influences of emotions in a crime and justice perception? 2) What is the role of the affection and power relation in a prison everyday life? The second part examined the insertion process of the inmates in a total institution. Herein, I analyze the forms and motivations that led the woman to crime and prison. In the context, I address the love feelings, humiliation and indignation through two distinct examples, the former from the idea of insulto moral (moral insult) and the latter from the term amor bandido (prison love). The third part of this work discusses the relationship rules among the female inmates and prison guards. At a first instance, I debate the internalization process of the rules and its practice, approaching the role of who does the normative coercion and who is subjected to it. Afterwards, I present how the homosexual relationship occurs inside a prison, even this practice being disencouraged and susceptible to punishment. In the last chapter, I study some forms of control practiced at the establishment, analyzing the methods and objectives. At last, I present some final consideration discussing over themes approached in the current manuscript and the answers found through anthropological investigation.

That the construction and real estate sector is one of the energy culprits in modern society is nothing new; the industry needs to take its responsibility for sustainability and start building for future generations. This sparked an interest in us and therefore we chose to investigate whether there is an increased demand for sustainably built homes in today’s real estate market. To get an idea of the research situation, we chose to look at studies from around the world. These studies showed a relatively high willingness to pay for sustainably built housing. During our groundwork, we found a lack of research from the Nordic countries, and decided to begin this study with focus on the Swedish real estate market. In order to find out the study's question: Is there an increased demand for sustainably built homes in today's real estate market?, we chose to conduct semi-structured interviews. We interviewed five relevant actors from the swedish real estate industry who were able to share their experience and knowledge of sustainability, the industry and demand. Four of these were representatives of real estate developers and one works as a real estate agent. In the result part of the essay we come to the conclusion, with the help of the respondents, that there is anincreased demand for Green Buildings in comparison with non-sustainable built housing. During the interviews, it also emerged that there is higher demand in the commercial market than for those who buy a home for their own use. What this is due to is not entirely clear, but it is rooted in different types of financial incentives. Commercial players have a more long-term investment plan when buying properties than customers who buy for private use. This means that the lower monthly operating costs that an ecologically built home provides have a longer time to repay the initially higher investment cost. This in connection with ever higher conditions from BBR (Boverkets Building Law) places different demands on commercial buyers than private home buyers, which in turn affects demand. Further research with additional developers and real estate agents is needed to create an even clearer picture of exactly how high the demand is. Carrying out quantitative studies in the future with data on sales prices can provide a more accurate picture of the exact willingness to pay for sustainability in the real estate sector.

Fjärrvärmepriserna i Sverige varierar mycket mellan olika städer, där landets dyraste priser är mer än dubbelt så höga som de lägsta. Priset beror på flera olika faktorer, vilka påverkar både efterfrågan och produktionen. Exempelvis så påverkas produktionskostnaderna av vilket bränsle som används. Kostnaderna beror även på antalet kunder, eftersom fjärrvärmeföretag kan ses som naturliga monopol med fallande styckkostnader längs den relevanta efterfrågan. Syftet med denna studie är att analysera hur fjärrvärmepriset påverkas av olika förklarande faktorer. Till detta används en kvantitativ metod där en reducerad prisregression skattas, baserad på paneldata för åren 2015 till 2019 för de 100 största fjärrvärmenäten i Sverige. Resultaten visar att en högre andel biobränsle och spillvärme minskar priset på fjärrvärme, vilket kan vara en förklaring till de prisskillnader som finns. Även antalet kunder har en negativ effekt på priset. Detta indikerar att fjärrvärmeföretagen kan utnyttja stordriftsfördelar och därmed agera som naturliga monopol.

De senaste åren har handel över internet ökat markant och inom segmentet livsmedel har utvecklingen gått spikrakt uppåt. Det senaste året mycket tack vare eller på grund av Corona pandemin. Syftet med denna studie var att undersöka hur svenska konsumenter upplever köp av livsmedel online utifrån de fem faktorerna: hemsidans utformning, risk, pris, produktsortiment och bekvämlighet. Utifrån detta kunde slutsatser dras rörande konsumenternas preferenser och i förlängningen dess påverkan på köpbeslutet. En kvalitativ studie gjordes genom semistrukturerade intervjuer med tio svenska respondenter som samtliga har beställt livsmedel online. Urvalet var litet och inte slumpmässigt utvalt, varför de inte kan anses representera en hel population. Respondenternas svar korresponderade generellt med det teoretiska ramverket. Av intervjuerna framkom särskilt vikten av en användarvänlig hemsida samt porträtteringen av produkterna på denna sida, samt att ett högre pris inte påverkade konsumentens benägenhet att handla i någon större grad. Vidare ansågs den upplevda privata risken vara låg. Dyrare eller mer exklusiva livsmedel föredrog respondenterna att köpa i fysiska butiker. Denna studie visar att ehandelsföretag som säljer livsmedel online ska fokusera på hemsidans användarvänlighet och porträttering av produkterna. Vidare bör de minimera konsumenternas upplevda produktrisk, hålla ett brett sortiment och inte nödvändigtvis erbjuda ett utbud av produkter av mer exklusiv karaktär. De behöver också kunna erbjuda fler och bättre leveransmöjligheter i framtiden.

På senare tid har dagligdeal-företags affärsmodell blivit föremål för en debatt, där det ifrågasätts om partnerföretag går vinnande ur en dagligdeal-kampanj. Detta examensarbete har undersökt hur lokala företag påverkas ekonomiskt av att göra en kampanj med Groupon och hur vinsten av en kampanj kan maximeras. En kombination av kvalitativa fallstudier på partnerföretag till Groupon och kvantitativ analys av Groupon Sveriges försäljningsdata har använts för att undersöka detta. Studien är avgränsad till Groupons lokala erbjudanden i Stockholm, vilka innefattar kategorierna restaurang, skönhet och upplevelse. Fallstudieföretagens ekonomiska påverkan av en kampanj analyserades inom ramen för grundläggande investeringsbedömningsteori. Resultaten visade att samtliga nio fallstudieföretag gick med vinst, men att nivåerna för vinsten varierade kraftigt mellan ca 10 000-150 000 SEK. I restaurangkategorin är merförsäljning den mest vinstdrivande faktorn, i skönhetskategorin är det värdet av återkommande kunder och i upplevelsekategorin är det intäkt på deal efter rörliga kostnader. Grouponkampanjer verkar påverka lokala företags ekonomi positivt, dock måste dessa slutsatser sättas i relation till det begränsade urvalet om endast nio fallstudieföretag. Analys av försäljningsdata gav slutsatserna att företag kan öka vinst genom att ha hög rabatt och högt dealpris i utformningen av priset. I utformningen av produkten är slutsatsen att ett högt originalpris (vilket indikerar ett större erbjudande/sammansatt erbjudande) ger ökad vinst.  Ytterligare slutsatser är att företag med känt varumärke i centrala lägen går med mer vinst än företag med okända varumärken i mindre centrala lägen.  Slutsatser från försäljningsdata gäller i synnerhet kategorierna restaurang och skönhet då sambanden var svagare i upplevelsekategorin. Vidare gäller inte slutsatser vid extrema nivåer av rabatt, dealpris och originalpris. I de fall där resultat per kund efter rörliga kostnader var negativt var optimeringsmöjligheten begränsad. Generellt bör slutsatserna behandlas med försiktighet då försäljningsdata endast innefattar intäkt på dealen, inte det totala utfallet av en kampanj. Dock är intäkt på dealen en stark indikator för det totala utfallet. / The daily deal business model have recently become the subject of a debate in which it is questioned whether merchants benefit from a daily deal promotion. This thesis has studied how local businesses are affected financially by a Groupon promotion and how profits can be maximized. A combination of qualitative case studies on Groupon merchants and a quantitative analysis of Groupon sales data have been used for this purpose. The study is limited to local Groupon deals in Stockholm, which include the categories restaurant, beauty and experience. The financial effects of the case study businesses were analyzed within the scope of basic investment evaluation theory. The results showed that all nine case study businesses were profitable, although the levels of the profits varied widely between about 10 000-150 000 SEK. Upsell is the most important factor to drive profit in the restaurant category and the value of repeat customers is the most important factor in the beauty category.  The profit from the deal after variable costs is the most important factor in the experience category. Groupon promotions seem to affect local business economics positively; however, these conclusions have to be related to the limited sample of only nine case study businesses. The conclusions from the analysis of the sales data were that businesses can increase profits by using a high discount and a high purchase price in the design of the price. Concerning the design of the product it is concluded that a high original price (indicating a larger offer/composed offer) increases the profits. Additional conclusions are that businesses with well-known brands in central locations make more profit than businesses with unknown brands in less central locations. Conclusions of sales data are particularly valid in the restaurant- and beauty category, since the correlations are weaker in the experience category. Furthermore, conclusions are not valid at extreme levels of discount, purchase price and original price. In situations where the result per customer after variable costs was negative, the optimization possibilities were limited. Generally, conclusions should be treated with caution, since sales data only includes the profit of the deal, not the overall outcome of the promotion. However, the profit of the deal is a strong indicator of the overall outcome.